Villa La Massa Fashion & Style Week

“Villa La Massa Fashion & Style Week” From Tuesday, September 13th to Sunday, September 18th 2016 Villa la Massa Restaurant "Il Verrocchio" One Hot...
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“Villa La Massa Fashion & Style Week” From Tuesday, September 13th to Sunday, September 18th 2016

Villa la Massa

Restaurant "Il Verrocchio"

One Hotel Room

An excursus on fashion and history of the costume in Florence from the Renaissance to the present day, without neglecting the more glamorous aspects. Amongst the spots we will visit, accompanied by their spokes persons, the Costume Gallery at Palazzo Pitti which houses more than 40.000 unique pieces including the most recent creations by Versace, the Terraces of Palazzo Pucci, open exclusively for us and the collection of Roberto Capucci. A fascinating journey to discover the Italian Style.

Villa La Massa is owned by Villa d'Este Hotels www.villadeste.com Via della Massa, 24 - 50012 Firenze, Candeli - Italy Tel. +39 055 62 61 1 – Fax. +39 055 63 31 02 – Website: www.villalamassa.com – e-mail: [email protected] Villa d’Este S.p.A. Capitale Sociale 3.095.820 r.e.a. di Como n° 4720 cod. fisc. e part. Iva 00192900132

DAY 1: Tuesday, September 13th Individual arrivals in Florence during the day. Check-in at Villa La Massa. 19.00 - Welcome cocktail and dinner at Villa La Massa’s “Il Verrocchio” Restaurant. DAY 2: Wednesday, September 14th 10.00 - Departure from Villa La Massa and visit to the Costume Gallery at Palazzo Pitti, welcomed and guided by the Museum Director who will show us the precious collection of dresses, jewels and accessories: from the restored costumes of the Cosimo I de’ Medici family to the most recent creations by Versace. 13.00 - Lunch at the Loggia di Palazzo Capponi, welcomed by Sue Townsend, hostess and creator of Ortigia , niche brand famous for essences and motifs inspired by ancient art . 15.30 - Departure to reach Villa Bardini which hosts the Roberto Capucci Museum. This Museum houses the sketch books and numerous creations of the great designer who Christian Dior called "the best creator of Italian fashion" for the originality of his pieces. We will be greeted by the grandson Enrico Minio Capucci. 17.30 - Return to Villa La Massa and dinner at the Hotel (individual). DAY 3: Thursday, September 15th Day at leisure to relax at Villa La Massa, doing some shopping at the Outlet The Mall or to visit the Antico Setificio Fiorentino. The Concierge at Villa La Massa is at your disposal to give you suggestions.

Villa La Massa is owned by Villa d'Este Hotels www.villadeste.com Via della Massa, 24 - 50012 Firenze, Candeli - Italy Tel. +39 055 62 61 1 – Fax. +39 055 63 31 02 – Website: www.villalamassa.com – e-mail: [email protected] Villa d’Este S.p.A. Capitale Sociale 3.095.820 r.e.a. di Como n° 4720 cod. fisc. e part. Iva 00192900132

DAY 4 : Friday, September 16th 10.00 - Departure from the Hotel and visit to the "Scuola del Cuoio", close to the Chiesa di Santa Croce, that we will briefly visit, accompanied by a member of the Gori family. This family founded the renowned School together with the Franciscan monks and the Casini family after the second world war. 11.45 - Visit to the Master Shoemaker Stefano Bemer, in the San Nicolò district, who still produces custom high quality shoes. 13.30 - Lunch at the Cantinetta Antinori. 15.00 - Stroll through Via Tornabuoni, the Florentine fashion street, to admire not only the famous griffes but also the historical city workshops. 16.00 - Return to Florence and short visit to the new Museo dell’Opera del Duomo (Cathedral Museum) to admire the fascinating collection of chasubles (sacred garments) and the stunning rooms. 17.30 - Visit to the Terraces of Palazzo Pucci, open exclusively for us, where the Marquis Giannozzo Pucci, Emilio Pucci's nephew, has created botanical gardens, an oasis of tranquility that inspires meditation and creativity. 18.00 - Return to Villa La Massa and dinner at the Hotel (individual). DAY 5: Saturday, September 17th 10.00 - Departure from the Hotel to reach Signa, historic home of straw hats of Florence, where the famous house Grevi still manufactures sophisticated pieces shown off at Ascot and the extravagant hats featured in Hollywood film productions. 13.00 - Lunch with a view of the Tuscan hills by "Delfina", renowned Restaurant of Artimino. 15.00 - Return to Florence to visit the historic Officina Profumo Farmaceutica di Santa Maria Novella (offered by the owner) followed by a tea tasting, surrounded by the fragrances and perfumes of the garden 17.00 - Return to Villa La Massa and dinner at the Hotel.

Villa La Massa is owned by Villa d'Este Hotels www.villadeste.com Via della Massa, 24 - 50012 Firenze, Candeli - Italy Tel. +39 055 62 61 1 – Fax. +39 055 63 31 02 – Website: www.villalamassa.com – e-mail: [email protected] Villa d’Este S.p.A. Capitale Sociale 3.095.820 r.e.a. di Como n° 4720 cod. fisc. e part. Iva 00192900132

DAY 6: Sunday, September 18th Breakfast and individual departures.

NB - Dinners (wine included) are included in the program and foreseen at the Hotel, except for dinner on September 15th: one is a group dinner (the welcome dinner), all the others are individual. Please note This program is created and organized by: Villa La Massa - Villa d’Este Hotels and Andrea Ghiottonelli, (storico dell’arte) The organizer reserves the right to make substitutions to the itinerary with similar activities/venues as those described in the original official program, if necessary.

Roberto Capucci Museum

Costume Gallery at Palazzo Pitti

Straw hats of the historic home Grevi

Officina Profumo Farmaceutica di Santa Maria Novella

"Scuola del Cuoio"

View from the terraces of Palazzo Pucci

Villa La Massa is owned by Villa d'Este Hotels www.villadeste.com Via della Massa, 24 - 50012 Firenze, Candeli - Italy Tel. +39 055 62 61 1 – Fax. +39 055 63 31 02 – Website: www.villalamassa.com – e-mail: [email protected] Villa d’Este S.p.A. Capitale Sociale 3.095.820 r.e.a. di Como n° 4720 cod. fisc. e part. Iva 00192900132

INFORMATION & BOOKING CONDITIONS FOR INFORMATION AND BOOKING Villa La Massa Mrs. Tamara Trambusti Ph. +39 055 62611 [email protected] www.villalamassa.com REGISTRATION The program is reserved to a limited number of participants due to its exclusive nature. We ask participants to apply within the following deadline: Friday, July 29th 2016 MODALITY OF PAYMENT The total amount for the tour is: Double Deluxe Room: Euro 7.240 (2 persons); supplement for accommodation in: Double Prestige - Euro 400, Junior Suite Top - Euro 1.600, Suite - Euro 2.450, Suite Exclusive - Euro 3.200 Double Deluxe Room: Euro 5.355 (1 person); supplement for accommodation in: Double Prestige - Euro 400, Junior Suite Top - Euro 1.600, Suite - Euro 2.450, Suite Exclusive - Euro 3.200 The above rates include accommodation, everything specified in the program except for transportation from/to airport or train station, activities not mentioned in the detailed itinerary, meals not stated on official itinerary, additions or substitutions to meals, incidentals, tips, and gratuities. In order to secure the reservations 50% deposit of the total amount is required upon registration and within the above specified deadlines. The remaining 50% of the total amount of the tour will be paid by clients once arrived at the Hotel. Payment can be made by credit card or bank transfer. The Reservations Office at Villa La Massa will send bank details upon booking confirmation. Should the organization not reach the minimum number of participants to go on air with the program, it will be the Hotel’s care to refund the requested deposit. IN CASE OF CANCELLATION If the cancellation is received before the deadline (Friday, July 29th 2016): the total deposit will be refunded. If the cancellation is received after the deadline: no deposit will be refunded.

Villa La Massa is owned by Villa d'Este Hotels www.villadeste.com Via della Massa, 24 - 50012 Firenze, Candeli - Italy Tel. +39 055 62 61 1 – Fax. +39 055 63 31 02 – Website: www.villalamassa.com – e-mail: [email protected] Villa d’Este S.p.A. Capitale Sociale 3.095.820 r.e.a. di Como n° 4720 cod. fisc. e part. Iva 00192900132