viewer watch

The TV Landscape Multichannel subscriber counts may decline slightly by 2017, but will still be above 2008 levels, according to MagnaGlobal. 2008 2008 2009 2009 2010 2010 2011 2011 2012 2012 2013 2013 2014 2014 2015 2015 2016 2016 2017 2017

2008 2009 2010 2011 2012 2013 2014 2015 2016

Total TV Homes

116.2 116.2 116.2 116.2 115.7 115.7 116.2115.7 115.7 116.1 116.1 116.1 116.1

2008 2008 2009 2009

2010 2010 115.7 2011 2011

117.5 117.5

116.1

2012 2012 2013 2013

117.5 117.5

118.1 118.1

117.5

118.1 118.1 118.5 118.5

118.1

2014 2014 2015 2015

118.5 118.5 119.0 119.0

118.5

119.0

2016 2016 2017 2017

119.0 119.0 119.4 119.4

119.4

119.8 119.8 120.3 120.3

119.8

(Millions(Millions of U.S. Homes) of U.S. U.S. Homes) Homes) (Millions(Millions of U.S. Homes) of

2017

119.4 119.4 119.8 119.8

120.3 120.3

120.3

(Millions of U.S. Homes) 115.0 115.0

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 100.0

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

116.2 116.2

115.0 115.0

117.4 117.4

116.2 116.2

115.0

116.2 117.4 Total Multichannel Households

2008 2008 2009 2009 2010 2010 2011 2011 2012 2012 2013 2013 2014 2014 2015 2015 2016 2016 2017 2017

2008 2008 2009 2009

103.4 103.4

2010 2010 2011 2011

103.4

2012 2012 2013 2013

2014 2014 2015 2015

2016 2016 2017 2017

Total 104.2 VOD Homes 105.6

2008 78.4 2008 78.4 2008 78.4 2008 78.4 2009 2009

107.0

2016 107.0 2017 107.0

78.0 78.0

78.0

2010 2010 2011 2011

84.8 84.8

84.8 84.8

90.5 90.5

90.5 90.5 95.2 95.2

84.8

2012 2012 2013 2013

2016 2016 2017 2017 78.0 83.2 78.0 83.2

95.2 95.2 98.8 98.8

98.8 98.8 101.1 101.1 101.1 101.1 101.8 101.8 98.8 101.8 101.8 102.9 102.9 102.9 102.9 101.1 103.3 103.3 103.3 103.3 101.8 103.6 103.6 102.9 103.6 103.6

90.5 95.2

2014 2014 2015 2015

(Millions(Millions of U.S. Homes) of U.S. U.S. Homes) Homes) (Millions(Millions of U.S. Homes) of 83.2 88.4 88.4 93.6 93.6 98.8 83.2 88.4 88.4 93.6 93.6 98.8

103.3 104.0 98.8103.6 98.8 104.0

104.0 104.0

(Millions of U.S. Homes) 83.2

88.4

Total Homes104.0 93.6 DVR98.8

2008 30.5 2008 30.5 2008 30.5 2008 30.5 2009 2009 35.8 35.8 47.4 2009 2009 35.8 35.8 47.4 2010 41.1 54.3 2010 41.1 2010 54.3 2010 2010 41.1 41.1 2010 54.3 54.3 2008 2011 45.0 30.5 59.2 2011 45.0 59.2 2011 2011 2011 45.0 45.0 59.2 59.2 2011 48.4 2012 2009 35.8 48.4 63.3 2012 47.4 2012 63.3 48.4 48.4 2012 2012 2012 63.3 63.3 51.0 2013 2010 41.1 51.0 67.2 2013 54.3 2013 67.2 51.0 51.0 2013 2013 2013 67.2 67.2 55.8 2014 2011 45.0 69.8 55.8 2014 59.2 69.8 2014 55.8 55.8 2014 2014 69.8 69.8 2014 55.4 2015 48.4 55.4 73.0 2015 63.3 73.0 2012 55.4 55.4 2015 2015 2015 73.0 73.0 2015 57.0 2016 57.0 76.1 51.0 2013 2016 76.1 57.0 57.0 67.2 2016 2016 2016 76.1 76.1 2016 58.5 58.5 79.52014 79.52017 55.8 2017 58.5 58.5 69.8 2017 2017 79.5 79.52017 2017 (Millions of U.S. Homes) 55.4 (Millions(Millions of U.S. Homes) (Millions of U.S. U.S. Homes) Homes) 2015 of U.S. U.S.73.0 Homes) (Millions(Millions of U.S. Homes) of (Millions(Millions of U.S. Homes) of Homes) 57.054 60 30 2016 30 36 36 42 42 48 48 54 60 76.1 40 48 56 30 30 36 36 42 42 48 48 54 54 60 60 40 projections 48 56 64 64 72 72 80 80 Source: for48 2013-2017 40MagnaGlobal, 40 48 56 56 64 64 72 72 80 2017 80 58.5

2008 2008 2009 2009 2010 2010 2011 42.0 2011 2012 2012 2013 2013 2014 2014 2015 2015 2016 2016 2017 2017

42.0 2008 2008 42.0 2009 2009

42.0 42.0 47.4 47.4

79.5

(Millions of U.S. Homes)

(Millions of U.S. Homes) 40

121.0 121.0

119.8 119.8

119.8 Total Digital Multichannel Subs121.0

2009 105.1 105.1 2009 105.1 105.1 2010 105.2 105.2 2008 78.4 2010 105.2 105.2 105.4 2011 105.4 2009 105.1 105.4 105.4 2011 105.8 2012 105.8 2010 105.2 105.8 105.8 2012 106.1 2013 106.1 105.4 2011 2013 106.1 106.1 106.4 106.4 2014 105.8 2012 2014 106.4 106.4 105.8 2015 105.8 106.1 105.8 105.8 2013 2015 105.5 2016 105.5 106.4 105.5 105.5 2014 2016 105.1 2017 105.1 105.1 105.1 105.8 2015 2017

102.8

119.8 119.8

118.6 118.6

118.6

103.4 103.4

(Millions(Millions of U.S. Homes) of U.S. U.S. Homes) Homes) (Millions(Millions of U.S. Homes) of 105.5 100.0 100.0 101.4 101.4102.8 102.8104.2 104.2105.6 105.6107.0 100.0 100.0 101.4 101.4 102.8 102.8104.2105.1 104.2 105.6 105.6 107.0 (Millions of U.S. Homes)

101.4

118.6 118.6

117.4 117.4

1 248|

56

64

72

80

30

m u l t i c h a n n e l n e w s | J a n u a r y 6 , 2 0 1 4 | multichannel.com

36

42

48

54

60

121.0 121.0

viewer watch

TV Advertising Revenues Multichannel TV advertising will continue to grow faster than broadcast $40 $40 $40 TV advertising, $36.3 billion by 2017, MagnaGlobal predicts. ($ Billions) ($ hitting Billions) ($ Billions) ($ Billions)

$40

$38.4

$36.3

$36.3

36 36 $35.2 $35.2 Total U.S. Multichannel TV Advertising $40

$40

($ Billions) ($ Billions)$32.7 32

32

36

36

28

28

32

32

$24.6

$24.6 24

24

28

$22.6 28

$32.7

$28

37.6

32.8

32.8

35.2

$34.835.2

$33.3 $32.4

20 20092008201020092011 20102012 20112013 2012201420132015 2014201620152017 2016

$68.2

65 70

60

65

55

55

60

60 $57.4

50 55

$63.4

60 $57.4

2008

$57.9 $57.4

$63.4 $62.6 $62.6 $68.2 $68.2 $67.2

$58.7 $58.7 $57.9 $63.4 $63.4 $62.6

$58.7 $57.9$51.4 $57.9 $51.4$57.4

$73.6

$72.3

2008

$33.3

$33.3

$32.4

2008

28.0 20092008201020092011 20102012 20112013 2012201420132015 20142016 20152017 2016 30.4 $29.9 $29.9

2017

28.0 2017

2008

28.0 20092008201020092011 20102012 20112013 2012201420132015 2014201620152017 2016

2017

$185

$185

$185

174

174

$185

$185

163 174

$154.5

163

$165.2

163

$143.3 141

141

152

152 $134.5

130 2017 141

2008

130 2017

2008

$165.2

$147.6

$143.3 $154.5

$134.5 $147.6

$169

$156.5 $156.5 $154.5

$147.6

$143.3 $143.3 130 20092008201020092011 20102012 20112013 2012201420132015 20142016 20152017 2016 141 $134.5

$51.4

50 20092008201020092011 20102012 20112013 2012201420132015 2014201620152017 2016

$147.6

$160.3

$62.6

$58.7

$156.5 $156.5 $169 $154.5

152 $160.3

$185

$169 $180.7 $180.7 $165.2

$160.3

$67.2 152

$180.7

$185

Billions) ($ Billions) ($$165.2 $160.3

$185

$169

$72.3

174

$180.7

($ Billions) ($ Billions)

Source: MagnaGlobal, projections for 2013-2017

50

$34.5

$34.5

$33.3 $33.3 $29.9 $32.4

$35.9

28.0 2017 30.4

163

50 20092008201020092011 20102012 20112013 2012201420132015 20142016 20152017 2016 55

$51.4

$35.9

$35.4

$34.8

$72.3

$72.3

$68.2 $67.2 $73.6$67.2

($ Billions) ($ Billions)

65

$73.6

$73.6

$75

70

$36.6

Total Advertising

70

65

$35.4 $32.4

$36.6 $33.3

$21.5

($ Billions) ($ Billions)

$75

$34.5

$26.2

$75

70

$33.3

$35.9

$38.4

$38.4

$34.5

Total TV Advertising $75

$35.4

$34.8

30.4 $29.9 32.8

32.8

$24.6 $24.6 20 20092008201020092011 20102012 20112013 2012201420132015 20142016 20152017 2016 24 $22.6 $22.6

2008

$34.835.2

37.6

30.4

2008

$21.5

20

$21.5 $26.2

35.2 $36.3

$29.3

$29.3

$28

$22.6

$21.5

24

$35.2

$31.6

$31.6

$35.9

($ Billions) ($ Billions)

$33.3

$32.7

$36.6

$36.6

$29.3

$28

$26.2

$26.2

$40

$35.4

$36.3

$35.2

$28

$40

37.6 Total Broadcast Television Advertising

$32.7

$31.6

$31.6

$29.3

20

37.6

$38.4

2017

$134.5

130 20092008201020092011 20102012 20112013 2012201420132015 2014201620152017 2016

multichannel.com | J a n u a r y 6 , 2 0 1 4 | m u l t i c h a n n e l n e w s |

120173

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The Emerging Digital Landscape About 81 million connected TVs will be sold between 2014 and 2017, when U.S. homes will have about 39 million set-tops capable of providing over-the-top content, Magna Global predicts. Total Residential Broadband Subscribers

100 100

100 100

(Millions of U.S. homes) (Millions ofof U.S. homes) (Millions (Millions of U.S. homes) U.S. homes) 95.7 93

93

86 86

91.2 91.2

9393

87.1 87.1

79

79.1 79.1

7979 75.5 75.5

72

72

7272 68 68

65

10.4 10.4

10.4 10.4

72.1 72.1

93.4 93.4

91.2 91.2

87.1 87.1

6.4 6.4 5

5.2 5.2

5.25.2

75.5 75.5

3 2.6 2.6

2.62.6

2

3

5 5

5

3.83.8

3 3

2 2

Connected-TV Sales 39 39

4040

3939

25

25

2525

32

24

3232

15.4 15.4

16 16 10.6 10.6

8

31.2 31.2

88

6.8 6.8

20

20

2525

15

15

15 15

10

10 10

13.4 13.4

2020

15.4 15.4

10

10.6 10.6

6.8 6.8

2.1 2.12.1 2.1 N/A N/A N/A N/A N/A N/A N/A 0 2010 2011 2012 2013 2014 2015 2016 2017 0 2008 0 02009 2008 2008 2009 2008 2009 2010 2009 2010 2011 2010 2011 2012 2011 2012 2013 2012 2013 2014 2013 2014 2015 2014 2015 2016 2015 2016 2017 2016 2017 2017

5

9.7 9.7

5.5 5.5 5

23.4 23.4

21.5 21.5

19.5 19.5

16.8 16.8

13.4 13.4

9.79.7

5.55.5

5 5

1.3 1.31.3 1.3 N/A N/A N/A N/A N/A N/A N/A 0 2010 2011 2012 2013 2014 2015 2016 2017 0 2008 0 02009 2008 2008 2009 2008 2009 2010 2009 2010 2011 2010 2011 2012 2011 2012 2013 2012 2013 2014 2013 2014 2015 2014 2015 2016 2015 2016 2017 2016 2017 2017

Source: MagnaGlobal, projections for 2013-2017. N/A=not available

14

19.5 19.5

2020 16.8 16.8

25

23.4 23.4

21.5

2424 20 20

16

(Millions of U.S. homes) (Millions ofof U.S. homes) (Millions (Millions of U.S. homes) U.S. homes) 21.5 31.2 31.2

25

8

2

3.8 3.8

6.4 6.4

6868

(Millions of U.S. homes) (Millions ofof U.S. homes) (Millions (Millions of U.S. homes) U.S. homes)

16

8.18.1

7.87.8

8282

72.1 72.1

10.2 10.2

N/A N/A N/A 0.0 N/A N/A N/A N/A 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 6565 0.00.0 65 0.0 2008 2008 2009 2008 2009 2010 2009 2010 2011 2010 2011 2012 2011 2012 2013 2012 2013 2014 2013 2014 2015 2014 2015 2016 2015 2016 2017 2016 2017 2017 2008 2008 2009 2008 2009 2010 2009 2010 2011 2010 2011 2012 2011 2012 2013 2012 2013 2014 2013 2014 2015 2014 2015 2016 2015 2016 2017 2016 2017 2017

40 40

24

10.2 10.2

8.1 8.1

7.8 7.8

79.1 79.1

12.8 12.8

(Millions of U.S. homes) (Millions ofof U.S. homes) (Millions of U.S. homes) (Millions U.S. homes)

Over-the-Top Boxes

32

Total Over-the-Top Homes 12.8 12.8

95.7 95.7

95.7

93.4 93.4

13.0 13.0

8686 82 82

79

97.5 97.5

13.0 13.0 97.5 97.5

| m u l t i c h a n n e l n e w s | J a n u a r y 6 , 2 0 1 4 | multichannel.com

viewer watch

Multichannel, Multidevice Broadband video is now available virtually everywhere, with more than 90% of all broadband homes able to stream video over a handheld device, per Horowitz Associates. Have high-speed Internet on computer/ laptop (Percent with device or capability) 35-49 18-34

18-34 Total 18+

Total 18+

88% 93%

93%

Total 18+

92%

Total 18+

92%

92%

35-49 18-34

18-34 Total 18+

Children 88% 93% 93% 50+ 92% 50+ in HH 35-49 18-34 18-34

Total 18+

Children 93% 96% 50+ 92%88% in HH 93%

96% 93% 50+

96% Children 93% 96% 50+ 92% in HH 50+ 96% 18-34

93% 18-34 35-4996%

94%

92% 94%

Total respondents Total respondents Handheld with video capability

35-49 18-34 18-34 Total respondents Total respondents

91%

91%

Children 92% 94% 94% 50+ 50+ in HH 35-49 18-34 18-34 Total respondents Total respondents Children 83% 94% 83% 92% 94% 50+ 50+ in HH 94%

91%

91%

91%

50+ 91%

83%

94% 83% Children in HH 50+

35-49 18-34 18-34 respondents 83% Total respondents Total 94% 83%

58% 51%

51%

35-49 18-34 18-34 Total respondents Total respondents

52%

Tablet

52%

Children 58% 51% 50+ in HH 35-49 18-34 18-34 Total respondents Total respondents Children 48% 60% 48% 58% 51% 50+ 50+ in HH 51%

52%

52%

51% 50+

52%

Able to stream video to TV 35-49 18-34 35-49 18-34 Total respondents Total respondents

88%

35-49

Children Children 67% 62% 62% 50+ 88% 50+ in HH in HH 35-49 18-34 18-34 35-49 Total respondents Total respondents

Children 67% in HH 35-49

60%

60%

93% Children 88% in HH

60%

Children 71% 48% 50+ 60%67% in HH 62%

48% 62% 50+

71% Children 67% in HH 71% Children in HH

35-49 18-34 18-34 to stream Able video 35-49 to TV 71% with game53% console 54%

respondents71% 48% Total respondents Total48% 35-49 93%

54%

53%

92%

35-49 18-34 18-34 Total respondents Total respondents 35-49 Children 54% 53% 53% 50+ 50+ Children in HH 35-49 92% 18-34 18-34 inrespondents HH Total Total respondents 35-49 Children 31% 63% 31% 54% 53% 50+ 50+ 94% Children in HH 53% 92% in HH

48%

48%

48%

48%

48%

31% 63% 31% Children 50+ 48% in HH 50+

94% Children in HH

31% 31%18-34 35-49 35-49 18-34 63% Total respondents Total respondents 94% 58%

82% 89%

89%

35-49 18-34 18-34 35-49 Total respondents Total respondents Children Children 82% 89% 89% 58% 50+ 50+ in HH in HH 35-49 18-34 35-49 18-34 Total respondents Total respondents Children 60% 67% Children 85% 67% 82% 89% 50+ 58% 50+ in HH 89% in HH

60% 48% 60% 30% 51% 51%

35-49 18-34 18-34 Total respondents Total respondents

39%

Children 30% 51% 51% 50+ 39% 50+ in HH 35-49 18-34 18-34

83%

83%

39%

39%

25% Children 41% 25% 50+ 50+ 39%

35-49

Children 54% in HH 35-49

63% Children 54% in HH 63% Children in HH 35-49 63%

82%

35-49

Cellphone with video capability Children

83%

83%

67% Children 85% 67% 50+ 83% in HH 50+ 67%

30%

85% 67%

82% in HH 35-49

85% Children 82% in HH 85% Children in HH 85%

35-49

Children 30% in HH 35-49

Total respondents Total respondents Children 41% 25% Children 41% 25% 30% 51% 50+ 30% 50+ in HH 51% in m u l t i c h a n n e lHH .com

39%

60%

48% Children 71% 48% 50+ 60% in HH 50+

93% Children in HH

Total respondents Total respondents

Source: Horowitz Associates, “Multiplatform Content & Service,” 2013

67%

35-49 18-34 18-34 35-49 Total respondents Total respondents

48% Children 60% 48% Children 60% 50+ 83% 52% in HH 50+ in HH 35-49 35-49 18-34 18-34 48%

67% 62%

62%

35-49

41% Children

| J a n u a ry 6 , 2 0 1 4 | m u lt i c h a n n e l n e w s |

15

viewer watch

The Digital Advertising Landscape Online video advertising is projected to top $7.4 billion by 2017, while the 53.1 53.1 47.3 53.1 predicts. social media ad spend should reach $11.4 billion, MagnaGlobal 47.3 42.1 59.4 59.4 59.4

23.5 23 Total Internet23.5 Advertising 23 23.5

2008 2008 23.5 2008

23

2009 2009 23 2009

26.3 26.3 26.3

2010 26.3 2010 2010

32 32 32

32 2011 2011 2011

36.6 36.6 36.6

36.6 2012 2012 2012

42.1 42.1

42.1 2013 2013 2013

47.3

47.3 2014 2014 2014

53.1

2015 2015 2015

59.4

2016 2016 2016

66 66 70 66 70 70 56 56 56 42 42 66 42 28 70 28 28 14 56 14 14 0 42 20170 20170 201728 14

2008

2009

2010

2011

2012

2013

2014

2015

2016

Total Internet Video Advertising

0.7 0.7 0.7

2008 2008 2008

0.7

1 1 1

2009 2009 2009

1

Total Mobile Advertising 2008

2009

1.4 1.4 1.4

2010 2010 2010

1.8 1.8 1.8

2.4 2.4 2.4

3.2 3.2 3.2

2011 2011 2011

2012 2012 2012

2013 2013 2013

1.4

1.8

2.4

3.2

2010

2011

2012

2013

0.6 0.6 0.6

1.6 1.6 1.6

0.6 Total Social Media Advertising 0.4 0.1

1.6

0.1 0.1 0.1 2008 2008 2008

2008

1 1 1

2008 2008 2008

0.4 0.4 0.4

2009 2009 2009

2009

1.6 1.6 1.6 2009 2009 2009

2010 2010 2010

2010

1.2 1.2 1.2

2010 2010 2010

2011 2011 2011

2011

3.4 3.4 3.4 2012 2012 2012

16

1.6

1.2

2013 2013 2013 6.9

2014 2014 2014

4

2014

9.5 9.5 9.5

5 5 5

6.1 6.1 6.1

2015 2015 2015

2016 2016 2016

5

2015

12.7 12.7 12.7

6.1

2016

16.4 16.4 16.4

16.4 2014 9.5 2014 2014

12.7 2015 2015 2015

2016 2016 2016

3.4 2012

1.8 1.8 1.8

2.4 2.4 2.4

2011 2011 2011

2012 2012 2012

1.8

2.4

Source: MagnaGlobal, projections for 2013-2017

1

6.9 6.9 6.9

4 4 4

| m u l t i c h a2008 n n e l n e w 2009 s | J a n u a r2010 y 6 , 2 0 1 4 2011 | m u l t i c h a n n e2012 l.com

2013

3.7 3.7 3.7 2013 2013 2013

3.7 2013

2014

5.3 5.3 5.3 2014 2014 2014

5.3

2014

2015

7.1 7.1 7.1 2015 2015 2015 7.1

2016

9.1 9.1 9.1

2016 2016 9.1 2016

0

2017

25 25 25 20 20 20 15 15 15 25 7.4 10 7.4 10 7.4 10 520 5 5 0 15 20170 20170 201710 7.4 5 25 20.7 25 0 20.7 25 201720 20.7 20 20 15 15 15 10 25 20.7 10 10 520 5 5 0 15 20170 20170 201710 5 25 25 25 0 201720 20 20 15 11.4 15 11.4 15 11.4 10 25 10 10 520 5 5 0 15 11.4 20170 20170 201710 5

2015

2016

0

2017

viewer watch

Top Ad-Supported Networks At press time, Nickelodeon had regained the lead as the most-viewed network for viewers 2 and older, while ESPN attracted the most men 18 and older and USA Network drew the largest female audience. People 2-Plus Men 18-Plus Women 18-Plus Kids 2-11 (Full day, year to date, 2013) Rank

Network

1.

Nickelodeon

2.

Average

Rank

Network

1,889

1.

ESPN

Disney Channel

1,714

2.

3.

Adult Swim

1,361

4.

USA Network

5.

Average

Rank

Network

631

1.

USA

History

567

2.

3.

Fox News Channel

536

1,295

4.

Adult Swim

Nick at Nite

1,146

5.

6.

TNT

1,141

7

Cartoon Network

8.

Average

Average

Rank

Network

723

1.

Nickelodeon

999

TNT

586

2.

Disney Channel

940

3.

Fox News Channel

554

3.

Cartoon Network

495

507

4.

HGTV

536

4.

Disney Junior

256

TNT

482

5.

Nick at Nite

487

5.

Nick at Nite

254

6.

USA Network

476

6.

Nickelodeon

433

6.

Nick Jr.

204

1,124

7

TBS

370

7

A&E

424

7

Disney XD

180

Fox News Channel

1,104

8.

Discovery Channel

357

8.

Adult Swim

391

8.

Adult Swim

176

9.

History

983

9.

A&E

354

9.

Lifetime

384

9.

Nicktoons

97

10.

ESPN

931

10.

FX

345

10.

Food Network

371

10.

Sprout

87

Audience

Teens 12-17

Audience

Average

Rank

Network

336

1.

Adult Swim

Nick at Nite

181

2.

3.

Nickelodeon

161

194

4.

Cartoon Network

Nick at Nite

192

5.

6.

MTV

103

7

ABC Family

8.

Audience

Adults 35-49

Adults 25-34

Young Adults 18-24 Average

Audience

Average

Average

Rank

Network

248

1.

TNT

272

Nickelodeon

179

2.

USA Network

247

3.

ESPN

161

3.

ESPN

220

130

3.

Nick at Nite

161

4.

A&E

219

MTV

129

5.

USA Network

142

4.

History

219

6.

Comedy Central

114

6.

TBS

140

6.

Adult Swim

204

76

7

Disney Chanel

110

7

Disney Channel

125

7

TBS

192

Disney XD

65

8.

ESPN

109

8.

TNT

121

8.

Nickelodeon

189

9.

FX

59

9.

USA Network

103

9.

FX

121

9.

Nick at Nite

188

10.

Comedy Central

56

10.

TBS

99

10.

A&E

112

10.

FX

182

Rank

Network

Rank

Network

1.

Adult Swim

288

1.

Adult Swim

2.

Disney Channel

287

2.

3.

Nickelodeon

217

4.

Cartoon Network

5.

Audience

Audience

Audience

Audience

Source: Nielsen. Ad-supported networks ranked by average audience for full day, live plus 7, from Jan. 1 to Nov. 17, 2013. Compiled for Multichannel News by Fox Cable Networks

multichannel.com | J a n u a r y 6 , 2 0 1 4 | m u l t i c h a n n e l n e w s |

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viewer watch

Online Video Audiences Three in five adults are now viewing TV programming over the Internet each week on a connected device, according to Horowitz Associates.

Total 18+

Watch on any connected device 60%

18-34

Total 18+

Total 18+ 71%

60%

35-49 18-34 50+ 35-49

57% 39%

50+

45

60

75%

0

15

30

45

60

75%

60

75

0

15

30

45

60

75

45

60

75

45 60 75 0 15 30 45 Total30Multichannel Subscription and License-Fee Spending

60

75

18-34

33% 27% 19%

15

Total 18+

15%

18-34

Total 18+

50+

65.8 0 2008 0

Total 18+

15% 11% 4%

23% 23%

71.1

11%

18-34

60

18-34

75.8 35-49

74.4

72.8

2009 15

2010 30

45 2011

21% 25%

19%

25%

60

75

60

2012 75

2013

15

39%

27%

30

22%

78.6

77.4

22%

15%

18-34 50+ 35-49

9%

50+

9%

69

0

2014 15

201530

18-34

6% 7%

35-49 18-34

8% 6%

77 73

30

7%

81

31%

15%

15

Total 18+

81.3

83 85

31%

0

| J a n u a r y 6 , 2 0 1 4 | m u l t i c h a n n e l . c o m Total 18+

39%

19%

0

Total 18+

45

19%

Total 18+

($ Billions)

30

27%

50+

75

68.4 15

31%

35-49 18-34 50+ 35-49

43%

45

31%

Total 18+

4%

18-34 1Total 818+| m u l t i c h a n n e l21%n e w s 35-49 18-34

43%

27%

30

Total streaming to TV

Total 18+

19%

0

23%

45

Total 18+

15

43%

30

33%

0

57%

15

Total 18+

50+

23%

57%

0

Any handheld device

35-49 18-34 50+ 35-49

43%

50+

39%

30

46%

35-49 18-34 50+ 35-49

57%

15

35-49 18-34 50+ 35-49

18-34

Total 18+

71%

0

On a computer or laptop 46%

45

60

2016 45

60 2017

140.9

65

153.3 160

75 75

50+ 35-490 35-49 50+ 50+

45

60

75

30

45

60

75

15 15% 30 30

45 45

19% 19%

0

0 18+0 Total

19% 27% 27%30

15

15 15

50+ 35-490 35-49 50+ 50+

75

75

23% Streaming to TV with game console 15% Total 18+

0 18+0 Total

18-34

35-49 18-34 18+ TotalTotal 18+ 50+ 35-49 18-34 18-34 50+ 35-490 35-49

50+ 50+4%

11% 4% 15 11% 11%

0

30

45

60

75

15

30

45

60

75

15

30 30

45 45

60 60

4%

0

0

23% 23%

15

iPad21% or other tablet

Total 18+

75

Total 18+

30

14% 14%

0

15

30

45

($ Billions) 45

60

75

60

75

Streaming from Internet directly to TV 0

Total 18+

18-34

15

15

30 30 17%

68.4

65.8 Total 18+

71.1

45 45

72.8

60 60

50+ 50+

0

0

74.4 75

75

9% 9%

15 15

15

35-49 18-34 18+ TotalTotal 18+ 50+ 35-49 18-34 18-34 50+ 35-490 35-49 50+ 50+

0

51.3 2008

2009

60 60

22% 22%

9%

15%

45 45

2012

60

60 60

65.8

2010

78.9

75

31%

30

45

60

75

15

30

45

60

75

15

30 30

45 45

60 60

30

45

60

9% 9%

15

75

75

6% 7% 8% 6% 7% 7%5% 8% 6% 6% 5% 8% 8%15 5% 5%

77.4

75

15

81.3

78.630

45

75

75

81

75

60

18-34

11% 10% 8%

35-49 18-34 201318+ 18+ TotalTotal 50+ 35-49 18-34 18-34 50+ 35-490 35-49

11% 2014 10% 10%9%

75

0

0

75

73 69 2015

2016

65

2017

8% 11% 11% 9% 8% 8% 15

30

15

15

30 30

128.5

45

60

75

45

60

75

45 45 140.9

153.3 160

60 60

75

75

138

116 91

83 85

10%

9% 9% 50+ 50+ Access Total U.S.45Internet Wired and Mobile Spending 30 60 75 0 15 30

30 30

75

31% 31%

9% 15 15% 15%

Total 18+

($ Billions)

57.7

45 45

Streaming from Apple TV, Vudu, Moxi, 7775 0 30 45 0Roku, 15 15 30 Google 45 TV 60 60 Boxee or device

75.8

24%

17% 13%

0

30 30 22%

15%

Total 18+

35-49 24% 18-34 2008 2009 2010 2011 18+ TotalTotal 18+ 50+ 9%17% 17% 35-49 13% Source: Horowitz Associates, “Multiplatform Content & Services,” 2013 24%24% 18-34 18-34 9% 50+ 30 45 35-490 13% 35-49 13%15

15

Streaming 7% from Blu-ray player to TV

Total 18+

19% 25% 25% 14%

0

18-34

25% 21% 21% 14%

1519% 19%

60

Total 18+

21% 19%

35-49 18-34 18+ TotalTotal 18+ 50+ 35-49 18-34 18-34 50+ 35-490 35-49

0

0

75

45

31% Cellphone 22%

0

25%

18-34

50+ 50+

75

15

35-49 18-34 18+ TotalTotal 18+ 50+ 35-49 18-34 18-34 50+ 35-490 35-49 50+ 50+

75

30

Total 18+

23%

4% 15% 15%

60

15

18-34

11%

45

19% 19%

0

viewer watch

60 60

19% 27% 27%30

15

116

103.6

94 72

2011

2012

2013

2014

2015

2016

50

2017

Source: PricewaterhouseCoopers, “Global Entertainment and Media Outlook: 2013–2017.” Projections for 2013-2017.

multichannel.com | J a n u a r y 6 , 2 0 1 4 | m u l t i c h a n n e l n e w s |

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viewer watch

Digital Consumption Trends Among all audiences, African-Americans spend more time with TV, game consoles and mobile video, according to Nielsen. Weekly TV and Digital Media Usage (Hours and minutes spent in TV homes)

Viewing traditional linear TV 2-11

12-17

18-24

25-34

35-49

50-64

65+

People 2+

African American 2+

Hispanic 2+

Asian 2+

24:42

21:44

21:45

26:06

30:53

40:19

46:43

31:52

44:25

26.57

18.15

Watching time-shifted TV 2-11

12-17

18-24

25-34

35-49

50-64

65+

People 2+

African American 2+

Hispanic 2+

Asian 2+

2:20

1:55

1:45

3:11

3:27

3:29

2:42

3:52

2:12

2:01

1:54

Using a DVD/Blu-ray device 2-11

12-17

18-24

25-34

35-49

50-64

65+

People 2+

African American 2+

Hispanic 2+

Asian 2+

2:06

1:10

0:58

1:31

1:09

0:54

0:32

1:10

1:27

1:11

0:55

Using a game console 2-11

12-17

18-24

25-34

35-49

50-64

65+

People 2+

African American 2+

Hispanic 2+

Asian 2+

2:38

4:02

3:01

2:07

0:55

0:18

0:06

1:33

1:52

1:43

1:02

Using the Internet on a computer 2-11

12-17

18-24

25-34

35-49

50-64

65+

People 2+

African American 2+

Hispanic 2+

Asian 2+

0:22

0:47

4:12

5:49

6:16

5:30

3:11

4:09

4:09

2:43

3:14

Watching video via Internet 2-11

12-17

18-24

25-34

35-49

50-64

65+

People 2+

African American 2+

Hispanic 2+

Asian 2+

0:11

0:21

1:21

1:22

1:02

0:43

0:16

0:46

0:58

0:46

0:58

Watching video on a mobile phone 2-11

12-17

18-24

25-34

35-49

50-64

65+

People 2+

African American 2+

Hispanic 2+

Asian 2+

N/A

0:36

0:33

0:27

0:17

0:05

0:01

0:16

0:25

0:24

0:28

Source: Nielsen, “The State of Media: The Cross-Platform Report.” Data from Q3 2013. N/A=not available.

20

| m u l t i c h a n n e l n e w s | J a n u a r y 6 , 2 0 1 4 | multichannel.com

viewer watch

Digital Media Audiences The overall number of TV viewers grew slightly in 2013, while computer usage dropped and the number of people viewing time-shifted TV or mobile video increased dramatically, according to Nielsen. Traditional TV

Game Consoles

People 2-Plus Q3 2013 Q3 2012

283.7 282.6

African-Americans Q3 2013 Q3 2012

Hispanics

Asian-Americans

Time-Shifted TV 167.1 150.2

19.7 18.3

Q3 2013 Q3 2012

23.6 19.6

African-Americans

Q3 2013 Q3 2012

Q3 2013 Q3 2012

34.6 32.7

Q3 2013 Q3 2012

11.6 10.4

53.1 38.4

Q3 2013 Q3 2012

7.7 5.7

Q3 2013 Q3 2012

10.5 7.8

Asian-Americans Q3 2013 Q3 2012

4.0 2.6

People 2-Plus Q3 2013 Q3 2012

200.0 210.7

23.1 24.1

Hispanics

7.1 7.8

Q3 2013 Q3 2012

Hispanics

African-Americans

Asian-Americans

Watching Video on A Mobile Phone

African-Americans

16.9 18.2

Hispanics Q3 2013 Q3 2012

26.4 25.0

Using Internet on A Computer 141.6 148.8

5.7 5.9

People 2-Plus

Asian-Americans 8.3 7.5

19.6 20.9

Asian-Americans Q3 2013 Q3 2012

239.8 237.3

Q3 2013 Q3 2012

People 2-Plus

Q3 2013 Q3 2012

5.3 5.6

17.7 18.7

Hispanics Q3 2013 Q3 2012

Q3 2013 Q3 2012

Using DVD/Blu-ray Q3 2013 Q3 2012

18.1 17.1

Hispanics

Asian-Americans Q3 2013 Q3 2012

Q3 2013 Q3 2012

147.7 161.1

African-Americans Q3 2013 Q3 2012

African-Americans

Hispanics Q3 2013 Q3 2012

11.7 11.9

People 2-Plus

African-Americans Q3 2013 Q3 2012

Q3 2013 Q3 2012

Using a Mobile Phone

People 2-Plus

People 2-Plus Q3 2013 Q3 2012

Asian-Americans 15.6 15.7

Q3 2013 Q3 2012

94.9 94.2

Hispanics 47.6 46.4

Q3 2013 Q3 2012

Q3 2013 Q3 2012

African-Americans 36.7 36.8

Q3 2013 Q3 2012

Watching Video On a Computer

People 2-Plus

Q3 2013 Q3 2012

Q3 2013 Q3 2012

24.0 24.4

26.7 26.8

Asian-Americans Q3 2013 Q3 2012

7.2 7.3

Source: Nielsen, “The State of Media: The Cross Platform Report.” Data covers average month in Q3 2013.

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