The 5th International Security & Fire Safety Exhibition & Conference

Vietnam‘s best security platform for your business 22 – 24 August 2012 Saigon Exhibition & Convention Center (SECC) Ho Chi Minh City, Vietnam

www.secutechvietnam.com

About Secutech Vietnam Vietnam‘s leading security and fire safety exhibition Secutech Vietnam, the largest security and fire safety trade show in Vietnam introduces the latest product launches and technologies to security users and channel players. It has been held for four years and has become the most professional platform for global suppliers and local buyers in Vietnam. The exhibition gains Vietnamese government supports and record number of visitors year by year and is a proven interactive marketplace for product sourcing and networking opportunities for Vietnam’s security industry.

Supporters: •Ministry of Public Security – General Department of Technique •Ministry of Labour - Invalids and Social Affairs •Ho Chi Minh City Department of Public Security •Ho Chi Minh City Department of Fire Prevention & Protection •Economic Development Bureau in HCMC •Ministry of Trade& Industry in HCMC •Department of Public Security of Binh Duong Province •Department of Public Security of Can Tho City •APSA Vietnam

Exhibitor achievement Choice of international leading suppliers & local distributors Secutech Vietnam has become the top choice of global security leaders to find premier local partners and build business opportunities in the Southeast Asia market since 2008. In 2012, the show is estimated to link together all security and fire safety players in 4,000 sqm of exhibition space.

World-renowned international companies have participated in Secutech Vietnam International: Arecont Vision, Avigilon, Axis Communications, Bosch, Fujifilm, Honeywell, Kyodensha, MicroEngine, NVT, OSD, Panasonic, Pelco/Schneider, PlanetComm, Sharp, SONY, Tamron, TDSi, Texecom, UWC, Vicon, XTRALIS China: CSST, Duhua, HIKVISION, Sunell, ZK Software Korea: Camlux, Chance-I, D&M, Dals Korea, HD PRO, iCantek, Kocom, SeeEyes, Servntec, Tibetsystem, Vivako Taiwan: 3S Pocketnet, ACTi, ALPHA, ATEIS , Brainchild, Brickcom, BSI, Ching Gu, Giga-TMS, iCatch, LILIN, and VIVOTEK, just to name a few.

Exhibitor testimonies “Secutech Vietnam was a great show! I met a lot of quality visitors and had an opportunity to talk to local professional distributors who may become potential partners in the future. I was very impressed by the professionalism of Secutech Vietnam.” Mr John Davies, Managing Director, TDSi

“Exhibiting at Secutech Vietnam is a good way to know more about the local market. We were happy with the decision-making visitor quality. We were looking for distributors and to enhance our brand awareness in Vietnam.” Mr Rafael Madrigal, Director, International Sales and Marketing, Network Video Technologies (NVT)

Show Profile

Date 22 – 24 August 2012

Seminars 15 seminars under 4 forums:

Venue Saigon Exhibition & Convention Center (SECC) Ho Chi Minh City, Vietnam

•Global Digital Surveillance Forum (GDSF) Vietnam Heavy-weight international IP manufacturers share the latest technologies and application cases and promote the development of digital surveillance.

Organiser Messe Frankfurt New Era Business Media Ltd.

•Fire & safety seminar

Co-organiser VIETFAIR

• Industrial safety seminar

Scale 4,000 sqm with 300 booths, 130 exhibitors, 5,000 visitors

Special event IP Camera Demo Vietnam‘s unique platform for high-tech IP camera live demonstrations

• Intelligent building & home automation seminar

Security

Exhibiting products:

Your gateway to Vietnam‘s dynamic security market

Surveillance, IP cameras, HD CCTV, DVR/NVR, infrared cameras, speed dome cameras, intercoms, access control/RFID, intrusion alarms, wireless transmission, police equipment, IP equipment, software application platforms, homeland security and etc.

Secutech Vietnam offers Vietnam’s only comprehensive stage where you can showcase your latest equipment, technologies and solutions. More than 500 advanced security devices from 130 exhibitors are expected to represent at the 2012 exhibition.

An increasing number of high quality visitors Secutech Vietnam 2011 set a new record of 4,529 visitors, an 18% increase compared to the 2010 show. Visitors from around the globe from 20 countries, including Indonesia, Japan, Korea, Laos, Malaysia, the Philippines, Singapore, Taiwan and Thailand; while over 85% of attendees had purchasing decision power. A growing number of visitors are considering Secutech Vietnam as a “must-attend” exhibition as they can find global brands housed in one convenient venue.

Business nature:

Notable distributors in Vietnam have participated in Secutech Vietnam ANFA, CITEK, DAKAO, Dai Phong, iON, Khang nam vina, Kim Thanh, KTN, Le Phat, PHAM GIA, Royal Technology, Silver Sea, Techpro, TES Tech, Thanh Son, Thai An, T&T, Trung Loi, Van Tech, Vax Xuan, Viet Hoa, and Vtech, just to name a few.

Channel players: * (*all figures in %)

A

A 64% Channel players B 36% End users

B

Installer Distributor / Wholesaler System integrator Designing Manufacturer Importer Project planner Engineering consultant Representative office Exporter Others Oversea branch

37 25

34

18 17 17 9

13

5 5 4 2 0

10

20

30

* Percentage in the chart is larger than 100% as visitors can select more than one answer.

Meet your target security partners at Secutech Vietnam 2012 !

Fire & Safety Good prospects to be found in Vietnam‘s fire safety industry The exhibition has a specific fire safety area for suppliers and users relating to fire and safety equipment and total solutions which are currently demanded by the large number of on-going government projects and civic construction in developing Vietnam.

Exhibiting products: Fire protection, firefighting devices, industrial safety, disaster prevention, public safety, evacuation, rescue equipment, hazard control equipment and etc.

Seminar and events Latest technologies and applications in seminars A total of 15 specialised seminar sessions were organised under the 4 themed forums and conferences in Secutech Vietnam. The seminars featured presentations with industry experts showcasing the latest case studies and introducing industry applications. You can directly contact over 600 professional attendees and build business relationship with the potential customers.

Secutech Vietnam 2012 cutting-edge forums: • Global Digital Surveillance Forum (GDSF) Vietnam IP hardware and software application introductions • Fire & Safety Seminar • Industrial Safety Seminar • Intelligent building & home automation seminar Organised with a brand-new intelligent building pavilion in Secutech Vietnam 2012

Speaker testimony “The seminar was well-received and the audience was professional, with some being industry consultants.” Mr Jonathan Sinar, RSM Fire Security & Traffic, Xtrallis

IP Camera Demo – The largest IP showcase in Vietnam

Visitor testimony

IP cameras are most sourced products in Vietnam’s security market today. To meet the market demand, Secutech Vietnam provides a unique platform for international network camera suppliers to do a live demonstration of their products. In 2011, Axis Communications, Bosch, Brickcom, Panasonic, Secom, Sony and Vivotek provided channel partners and end users an opportunity to see for themselves to better build security and network infrastructure.

“In Vietnam, this is the first event where we can see seven brands demonstrating their products at the same time. We got many IP cameras solutions and an idea about the stable connection they presented. Next year, we still want to join this event and hope to see more new information from global IP suppliers.” Mr Huynh Ngoc Dang Khoa, Project Executive, Anviettek

Vietnam offers enormous ASEAN business potential • Strong economic indicators As part of the free trade ASEAN countries, Vietnam attracts a huge amount of foreign investment (USD 8.2 billion in the first nine months of 2011) and its GDP growth for 2012 is expected to rise to 7.5%.

• Huge demands for security equipment Vietnam spends at least USD 3 billion on various on-going government investments including national defense, military affairs, social society and public infrastructure development. Source: Viet Nam News, Thanh Nien News, Vietnam Pictorial

Media power With Messe Frankfurt New Era Business Media’s multi-faceted marketing campaign, various channels are used to promote Secutech Vietnam. An integrated marketing promotion successfully attracts large numbers of quality visitors to the show. • Leading show organiser in security field Messe Frankfurt New Era Business Media has a large security powerbase and diverse promotion channels: security exhibitions and seminars, 15 professional security publications (including a&s Vietnam) and websites. In addition, 20-year experience in the security business results in attracting the right security and fire safety exhibitors and visitors attending the show.

Associations Local TV News

1

Print Media

• Powerful support in Vietnam Government officials and co-organiser, VIETFAIR, invite affiliates and highly regarded security industry players to the show and its seminars.

2

Magazine

Seminars

3

Invitation Cards

Exhibition

• Non-stop marketing campaign  how exposure lasts for more than one year: Secutech S Vietnam advertisements and show materials which includes brochures, EDMs as well as show banners can be seen in major security magazines, newspapers and websites from one year ahead of the show. Continuous exposure before the exhibition: Show invitation cards are send out to government officials, important distributors and end-users from related industries as well as the general invitation. In addition, pre-show press conferences are held.

Governments

Press Conferences

Calling Out Online Marketing

Date

Exhibit categories

22 – 24 August 2012

Security • CCTV • Access control • Intrusion alarm • Intercom • Intelligent building pavilion (NEW)

Venue Saigon Exhibition & Convention Center (SECC) Ho Chi Minh City, Vietnam

The concurrent show: Lightech Manufacturing leaders in the fields of lighting, electrical engineering, house and building automation will be onsite to display their latest products & solutions!

Official media VIETNAM

Fire & Safety • Fire protection • Industrial safety • Disaster prevention • Rescue equipment

Participation fee Raw space: (min. 18 sqm) Area A: USD 280 / sqm Area B: USD 240 / sqm

Shell Scheme: (min. 9 sqm) Area A: USD 320 / sqm VIETNAM Area B: USD 280 / sqm

*Exhibitors are required to build their own stand

*Basic fittings include: partitions, carpeted floor, an information counter, a fascia board with company name in English, 2 chairs, 2 florescent lights, a 220V-13A power outlet and a waste paper basket. *Please view exhibitor manual for more details

Sponsorship opportunity Secutech Vietam provides the best value for money sponsorship packages for exhibitors. Become a sponsor by contacting us for more information NOW!

Global network of security trade fairs International Security Expo

Ho Chi Minh City, Vietnam 22 – 24 August 2012

Taipei, Taiwan 18 – 20 April 2012

Bombay, India 1 – 3 March 2012

Dubai, UAE 15 – 17 January 2012

Buenos Aires, Argentina 15 – 17 August 2012

Buenos Aires, Argentina 5 – 7 June 2013

Bangkok, Thailand 28 – 30 June 2012

For more information, please contact: Messe Frankfurt New Era Business Media Ltd. 2nd Floor, No. 8, Lane 360, Section 1, Neihu Road, Neihu District, Taipei City 114, Taiwan Main Tel: (886) 2 2659 9080

Ms. Sandra Chen ext. 761 Email: [email protected]

Fax: (886) 2 26599069

Ms. Joanne Wu ext. 728 Email: [email protected]

www.secutechvietnam.com

Ms. Sharon Yeh ext. 724 Email: [email protected]

Subject to change, as of October 2011

Show details