VISAAP-00036 V By V Guide Line 10/8/04 6:20 PM Page 1
Verified By Visa Brand Guidelines
VISAAP-00036 V By V Guide Line 10/8/04 6:20 PM Page 2
Verified By Visa Brand Guidelines
These guidelines provide placement and branding specifications
Use of the Verified by Visa Merchant Mark is required for
for merchants to display the Verified by Visa Mark and Verified
participating merchants on their merchant payment page. It is
by Visa Merchant Mark as part of the Verified by Visa service.
also recommended that merchants display the Verified by Visa Merchant Mark prominently on their home page and security information page. Studies show that the Verified by Visa Merchant Mark adds credibility and an enhanced feeling of trust and security to Internet merchant websites. In a recent survey, 92 percent of consumers surveyed said they would want to see the Verified by Visa Merchant Mark on the checkout page and approximately
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two-thirds of consumers surveyed also would want to see the
Verified by Visa Mark Merchant
Please adhere to the usage guidelines specified here when
mark on the home page and/or shopping basket pages.
displaying the Verified by Visa Merchant Mark. Use of the Mark is limited to a single time per page.
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Verified By Visa Brand Guidelines
Verified by Visa Merchant Mark Guidelines In order to use the Verified by Visa Merchant Mark, merchants
Never alter the arrangement or propor tion of the individual
must:
elements, or contain the Verified by Visa Merchant Mark in a
1. Have operational and certified 3-D Secure software on their
shape. The letters, elements and spacing shown on this page
website, and
are in the correct design and proportions.
2. Agree to the Verified by Visa License Agreement Verified by Visa Merchant Mark Reproduction Specifications Consistent, accurate reproduction of the Verified by Visa Merchant Verified by Visa Watermark
Mark is essential. The following reproduction specifications will provide merchants with all the information they need to use the mark on their website. The Verified by Visa Merchant Mark consists of the Verified by
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“learn more”link
Visa Mark and the “learn more” link; and must always appear exactly as shown in the next column.
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Verified By Visa Brand Guidelines
Clear Space
Size Requirements
The Verified by Visa Merchant Mark must be surrounded by
The Verified by Visa Merchant Mark may be reproduced in
sufficient clear space. The mark should be clearly separated
a range of sizes from a minimum of 60 pixels wide to 155
from other marks, graphic elements, text or photographic
pixels wide.
background elements. See the diagram below for clear space requirements (x=height of V).
X
X
X
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Verified By Visa Brand Guidelines
Full Color Reproduction The Verified by Visa Merchant Mark must appear in full-color
There are three different color versions of the Verified by Visa
Visa Blue and Visa Gold whenever it is displayed on merchant
Merchant Mark to accommodate the variety of merchant web
websites.
page background colors. Use the version of the Verified by Visa Merchant Mark that best corresponds to the background color of your web pages.
learn more On a white, light, or neutral background, the Verifield by Visa logotype appears in Visa Blue and the cursor appears in Visa Gold. The “learn more” link appears in Visa Blue.
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learn more On a dark background, the Verifield by Visa logotype appears in white and the cursor appears in Visa Gold. The “learn more” link appears in white.
learn more On a gold background, the Verifield by Visa logotype appears in white and the cursor appears in Visa Blue. The “learn more” link appears in Visa Blue.
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Verified By Visa Brand Guidelines
Language Translation
1. Recommended Translation
The Web provides a borderless medium for retailers to access a global customer base. The Visa brand derives significant value from its global presence and consistency. For this reason, Visa recommends displaying the Verified by Visa Merchant Mark in English. If necessar y, the Verified by Visa Merchant Mark may be
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accompanied by a translated version as shown on the following page. The translation must appear in proximity to the English-
2. Optional Translation:
language Verified by Visa Mark, and comply with the clear space
If necessary, a translated version of the Verified by Visa Merchant
rules.
Mark may be created and used without the English-language mark.
The “learn more” link, and the text of the Verified by Visa popup Service Description Page, may also be translated into the local language. Translated versions of the Verified by Visa Merchant Mark must be approved by a Visa representative. The name, Visa, cannot
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be translated, and must always appear in English.
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Verified By Visa Brand Guidelines
Placement Use of the Verified by Visa Merchant Mark is limited to a single
If a merchant has a security information page, Visa recommends
placement per web page, and on the three designated web
placing the Verified by Visa Merchant Mark next to the text
pages shown on the following pages.
provided as shown below.
learn more Committed to providing the most advanced online security features, we suppor t the Verified by Visa security ser vice. Click on the Verified by Visa Mark to learn more.
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Verified By Visa Brand Guidelines
1
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3
learn more
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1. Home page or storefront
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learn more
2. Security information page, along with Security Information text
3. Checkout page(s). Here the Verified by Visa Merchant Mark must be placed away from card acceptance marks at a minimum distance equaling the height of the Verified by Visa Merchant Mark as it appears on your checkout page(s).
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Verified By Visa Brand Guidelines
Functionality The Verified by Visa Merchant Mark is a click-able mark, as indicated to consumers by the “learn more” link. Each use of the Verified by Visa Merchant Mark must link to a Visa provided Verified by Visa Service Description Page hosted by the merchant. Visa will provide the required text and layout for the Ser vice Description Page. The text of the Service Description Page must be directed to explaining what Verified by Visa is and is not, and explaining how the reader can get more information. Any such text should be approved by Visa legal counsel. See diagram below for the suggested layout and some sample Ser vice Description Page text. Reproduction Artwork For reproduction artwork of the Verified by Visa Merchant Mark, electronic art is available from your Visa representative.
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