Verified By Visa Brand Guidelines

VISAAP-00036 V By V Guide Line 10/8/04 6:20 PM Page 1 Verified By Visa Brand Guidelines VISAAP-00036 V By V Guide Line 10/8/04 6:20 PM Page 2 Veri...
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VISAAP-00036 V By V Guide Line 10/8/04 6:20 PM Page 1

Verified By Visa Brand Guidelines

VISAAP-00036 V By V Guide Line 10/8/04 6:20 PM Page 2

Verified By Visa Brand Guidelines

These guidelines provide placement and branding specifications

Use of the Verified by Visa Merchant Mark is required for

for merchants to display the Verified by Visa Mark and Verified

participating merchants on their merchant payment page. It is

by Visa Merchant Mark as part of the Verified by Visa service.

also recommended that merchants display the Verified by Visa Merchant Mark prominently on their home page and security information page. Studies show that the Verified by Visa Merchant Mark adds credibility and an enhanced feeling of trust and security to Internet merchant websites. In a recent survey, 92 percent of consumers surveyed said they would want to see the Verified by Visa Merchant Mark on the checkout page and approximately

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two-thirds of consumers surveyed also would want to see the

Verified by Visa Mark Merchant

Please adhere to the usage guidelines specified here when

mark on the home page and/or shopping basket pages.

displaying the Verified by Visa Merchant Mark. Use of the Mark is limited to a single time per page.

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Verified By Visa Brand Guidelines

Verified by Visa Merchant Mark Guidelines In order to use the Verified by Visa Merchant Mark, merchants

Never alter the arrangement or propor tion of the individual

must:

elements, or contain the Verified by Visa Merchant Mark in a

1. Have operational and certified 3-D Secure software on their

shape. The letters, elements and spacing shown on this page

website, and

are in the correct design and proportions.

2. Agree to the Verified by Visa License Agreement Verified by Visa Merchant Mark Reproduction Specifications Consistent, accurate reproduction of the Verified by Visa Merchant Verified by Visa Watermark

Mark is essential. The following reproduction specifications will provide merchants with all the information they need to use the mark on their website. The Verified by Visa Merchant Mark consists of the Verified by

learn more

“learn more”link

Visa Mark and the “learn more” link; and must always appear exactly as shown in the next column.

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Verified By Visa Brand Guidelines

Clear Space

Size Requirements

The Verified by Visa Merchant Mark must be surrounded by

The Verified by Visa Merchant Mark may be reproduced in

sufficient clear space. The mark should be clearly separated

a range of sizes from a minimum of 60 pixels wide to 155

from other marks, graphic elements, text or photographic

pixels wide.

background elements. See the diagram below for clear space requirements (x=height of V).

X

X

X

learn more X

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Verified By Visa Brand Guidelines

Full Color Reproduction The Verified by Visa Merchant Mark must appear in full-color

There are three different color versions of the Verified by Visa

Visa Blue and Visa Gold whenever it is displayed on merchant

Merchant Mark to accommodate the variety of merchant web

websites.

page background colors. Use the version of the Verified by Visa Merchant Mark that best corresponds to the background color of your web pages.

learn more On a white, light, or neutral background, the Verifield by Visa logotype appears in Visa Blue and the cursor appears in Visa Gold. The “learn more” link appears in Visa Blue.

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learn more On a dark background, the Verifield by Visa logotype appears in white and the cursor appears in Visa Gold. The “learn more” link appears in white.

learn more On a gold background, the Verifield by Visa logotype appears in white and the cursor appears in Visa Blue. The “learn more” link appears in Visa Blue.

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Verified By Visa Brand Guidelines

Language Translation

1. Recommended Translation

The Web provides a borderless medium for retailers to access a global customer base. The Visa brand derives significant value from its global presence and consistency. For this reason, Visa recommends displaying the Verified by Visa Merchant Mark in English. If necessar y, the Verified by Visa Merchant Mark may be

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accompanied by a translated version as shown on the following page. The translation must appear in proximity to the English-

2. Optional Translation:

language Verified by Visa Mark, and comply with the clear space

If necessary, a translated version of the Verified by Visa Merchant

rules.

Mark may be created and used without the English-language mark.

The “learn more” link, and the text of the Verified by Visa popup Service Description Page, may also be translated into the local language. Translated versions of the Verified by Visa Merchant Mark must be approved by a Visa representative. The name, Visa, cannot

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be translated, and must always appear in English.

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Verified By Visa Brand Guidelines

Placement Use of the Verified by Visa Merchant Mark is limited to a single

If a merchant has a security information page, Visa recommends

placement per web page, and on the three designated web

placing the Verified by Visa Merchant Mark next to the text

pages shown on the following pages.

provided as shown below.

learn more Committed to providing the most advanced online security features, we suppor t the Verified by Visa security ser vice. Click on the Verified by Visa Mark to learn more.

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Verified By Visa Brand Guidelines

1

2

3

learn more

learn more

1. Home page or storefront

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learn more

2. Security information page, along with Security Information text

3. Checkout page(s). Here the Verified by Visa Merchant Mark must be placed away from card acceptance marks at a minimum distance equaling the height of the Verified by Visa Merchant Mark as it appears on your checkout page(s).

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Verified By Visa Brand Guidelines

Functionality The Verified by Visa Merchant Mark is a click-able mark, as indicated to consumers by the “learn more” link. Each use of the Verified by Visa Merchant Mark must link to a Visa provided Verified by Visa Service Description Page hosted by the merchant. Visa will provide the required text and layout for the Ser vice Description Page. The text of the Service Description Page must be directed to explaining what Verified by Visa is and is not, and explaining how the reader can get more information. Any such text should be approved by Visa legal counsel. See diagram below for the suggested layout and some sample Ser vice Description Page text. Reproduction Artwork For reproduction artwork of the Verified by Visa Merchant Mark, electronic art is available from your Visa representative.

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