Welcome to the

Brooklyn, New York Technology & Market Assessment Forum October 6-8, 2010 • New York Marriott® at the Brooklyn Bridge

Technology Showcase: Water Heating

Vent-Free Tankless Heaters

Vent Free Tankless gas water heater

Vent Free Tankless gas water heater Presentation Overview • • • • • •

Vent Free Appliances Product Specs Marketing strategy Case studies successful installations Marketing assistance needed Contact

Vent Free Appliances More Than One Million Units Shipped Annually * Do Not Require a Vent, Flue or Chimney Model code :ANSI Z21.11.2 Range of 2,000 – 40,000 Btu Limited to 40,000 Btu USA Vent free products – Log Sets Worldwide Vent free products : Logsets, Water heaters, Space heaters

Safety : ODS Oxygen Detection Safety Pilot * Source: www.ventfree.org

Safety Record of ODS Equipped Vent-Free Gas Products  Over 60 Million Plus Units Installed Throughout the World *  16 Million Plus Units Installed in the U.S. Since 1980 *  According to ODS Manufacturers, No Documented Casualties have been Attributed to Emissions from an ODS Equipped Product

* Source: www.ventfree.org

Vent Free Products Regulatory Status  Codes Permitting Installation of Listed and Labeled VentFree Gas Products: 

International Mechanical Code (IMC)

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National Fuel Gas Code (NFGC)

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International Fuel Gas Code (IFGC)

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Approved in 49 States

Product Introduction Operating and performance characteristics Physical size (footprint)  Anatomy and Safety features Environmental Compliance Code Compliance

Operating and performance characteristics • Power Rating: 11.11 KW (38,000 Btuh) • Hot Water Flow: 1.6 Gallons per minute (45°F temp rise) • Vent-free – Does not require flue exhaust • Automatic Startup • Safety thermocouple and overheat shutoff protection • O.D.S. technology (Oxygen Depletion Sensor) * • Stainless Steel Burners , Solid copper heat exchanger, Epoxy Casing • 20 minute automatic shutoff

Physical size (footprint) Size : • Front 29 cm (11.5”) • Depth 15 cm (6”) • Height 40 cm (16”) Weight • Compact Construction • Weighs only 6.6 kgs (14.5 #) Single User • Can be installed in home, shop or office • Can be connected to all hot water outlets in a home • Limited to one user at a time

Anatomy and Safety features Anti Scalding safety Thermostat Exhaust Vent safety Thermostat Copper Heat Exchanger ODS Safety Device Stainless Steel Burners 20 minute safety shutoff Normally closed safety solenoid

Environmental Compliance Green Product Efficency > 88% Energy Factor 0.85

Case Study #1 / Succesful Installations  gasNatural (Spain) www.gasnatural.com  Gas Natural is a leading multi-national in the gas and power sectors. It operates in 23 countries and has more than 20 million customers around the world.

 Subsidiary: Colombia , South America, 100,000 installations  Replaced electric water heating  gas Utility financed conversion in the monthly bill (48 months)  Zero sum cash flow for customer as energy savings pay for the conversion.  Profits: Utility doubled gas billing per customer

Case Study # 2 / Succesful Installations    

USA Pilot Program 2008- 2010 2500 Installed in 50 states plus Canada 100 % acceptance 100% safety record

WORLDWIDE CERTIFICATION

Excel Vent Free tankless gas water heaters

• • • •

Certified by Bureau Veritas Swiss certification body 178 years of expertise Presence in 140 countries

MARKETING STRATEGY

• Target Audience : Demographics • Proposition/Key Element: Hot Water / Small Carbon footprint • Implementation: Conversion Programs with gas Utilities

MARKETING STRATEGY DEMOGRAPHICS One out of every four American households with just one person in 2000 – 26 % of all households sOURCE:http://www.pobronson.com/factbook/pages/104.html#3367

MARKETING STRATEGY Proposition/Key Element:  Vent Free tankless gas Hot Water heater  Ease of Conversion = Small Carbon footprint  Green Awareness growth G – Generate environmental awareness R – Recycle as much as possible E – Eliminate unnecessary waste E – Energy conservation N – Now is the time

MARKETING STRATEGY IMPLEMENTATION We need to Set up with you: Vent Free tankless water heater • “Convert To Natural Gas” programs • Rebate Programs • Customer financing of conversion in utility bill.

Contact Fernan E Usher EXCELAMERICA LLC 6020 NW 99 Ave. , # 207 Miami, FL 33178 Ph 305 851 3223 [email protected] www.excelamerica.com