VALUING AN INTANGIBLE ASSET. VALUATION OF A BRAND NAME. ZARA'S BRAND AS AN EXAMPLE - KIPDF.COM

VALUING AN INTANGIBLE ASSET. VALUATION OF A BRAND NAME. ZARA'S BRAND AS AN EXAMPLE

A D R Facultad de Ciencias Económicas y Empresariales VALUING AN INTANGIBLE ASSET. VALUATION OF A BRAND NAME. ZARA'S BRAND AS AN EXAMPLE. Autor: M...

Author: Rosanna Watkins

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Facultad de Ciencias Económicas y Empresariales

VALUING AN INTANGIBLE ASSET. VALUATION OF A BRAND NAME. ZARA'S BRAND AS AN EXAMPLE. Autor: Mario Ortiz Cuadrado Director: María Luisa Garayalde Nilño

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