For the Children’s Tumour Foundation

VALENTINES DAY WEEKEND February 13 & 14, 2016 SYDNEY • MELBOURNE • GOLD COAST

WHAT IS CUPID’S UNDIE RUN?

IT’S A FUN RUN AND PARTY WITH A TWIST! Everyone is running in fancy dress undies and being fabulous! It’s all about love... This unique fundraising event is a combination of a pre-race party, a 1.5ish km Undie run, and a return to the party bash to celebrate everyone’s efforts. It is an event that puts the hilarity into charity, and the fun in to February. 100% of the funds raised go to benefit the Children’s Tumour Foundation of Australia.

OUR MESSAGE OF LOVE

• Started in Washington DC – now in 41 cities around the

world • $5 million raised, with nearly half a million dollars in Australia • 8 million + page views • 30,000 scantily clad runners • 100% of the funds go to the Children’s Tumour Foundation • In Australia, hundreds participated in last years run • In 2015, Cupids Undie Run in Australia raised a whopping $216,000. • Average age: 32 years comprising of 37% male and 63% female

ALL THE COOL KIDS LOVE CUPID’S

Gamble Breaux - The Real Housewives of Melbourne

Dolly Diamond - Australia’s most fabulous cabaret performer

Melina & Angela - My Kitchen Rules Leo - Big Brother 2014

Chris Nayna - Cleo Magazine’s Bachelor of The Year

Pia Moon - Actress “Winners and Losers”

Leo - Big Brother 2014

WE ALSO HAVE A CRUSH ON......

• Supporting healthy Aussies • Promoting a positive body image • Equal love • The spirit of giving and helping others • Having a good time • Sharing the love with our Partners

CUPID’S UNDIE RUN 2016

How do we raise funds for the Children’s Tumour Foundation? • Corporate Sponsorship (covers the cost to stage the three city event) “We have the arrow, you give us the bow so we can hit our target”

• $60 rego per runner: for goodies and a good time • Our target is 1000+ runners • Sydney venue / Melbourne Venue / Gold Coast Venue

WE ARE GREAT IN A SOCIAL SITUATION • Health and wellbeing trends • Creating community engagement Cupid’s Undie Run offers a unique opportunity for the Children’s Tumour Foundation and sponsors alike. Our strategic marketing has created what we call a ‘PG-13’ environment. Slightly risque`, but good at heart, and something the community have embraced. In terms of brand power, Cupid’s Undie Run has been recognised as one of the fastest growing and effective children’s health community media campaigns on the calendar. While Cupid’s promotes expression, it also maintains a level of regulation that creates a “family friendly” environment. Our mission is to provide a win-win-win scenario for all involved: A great event for participants, stellar coverage for partners, and generous giving to the Foundation.

“Partnering a campaign such as Cupid’s Undie Run has many benefits, not least that its shows all Australians that your business and brand really cares about families who live with NF” John Hughes B Comm, FAICD - Chairman Children’s Tumour Foundation of Australia

WE INVITE YOU TO BECOME A CUPID’S UNDIE RUN PARTNER!

THE BENEFITS OF BEING A CUPID PARTNER • Creating a fun and cheeky atmosphere around your brand • From January, a national and local publicity machine with full PR with access to Cupids celebrity ambassadors.

• Valentine’s and Cupid’s theming in-store and online • Staff involvement and engagement

ALL COMBINED TO DRIVE SALES

CUPID’S PARTNERSHIP PACKAGE CUPID’S GOLD

National $20,000 + GST Category Exclusive • Company name and brand logo prominently acknowledged

for all national advertising and promotional purposes, including print, email, web & social media advertising and branded partnership video.

• Opportunity for your CEO or elected representative to be front and centre promoting your involvement in the national media through the campaigns PR efforts.

• Prominent top tier placement in promotional posters/postcards including the Cupid’s partner’s photo wall.

• Premium front and centre placement at the event on all signage Maximum of 10 Large banners / signage placed around event site, including indoor & outdoor (partner to provide)

• Your logo prominently displayed on the Cupids Undie Run

website homepage acknowledging your brand as a Cupid’s Gold Partnership with live link to your website and Logo on Facebook Cover Image

• Representative to start/lead Cupid’s Undie Run in a selected city.

• Cupid’s Gold Partner placement on event t-shirt – logo will be white print on red.

• Exclusively branded secondary event section (e.g: Warm-up, mid race turnaround & post run party)

• VIP wristband access for 15 guests to Cupid’s Cloud (VIP Hospitality Area)

• Your representative to present a winners medal at the winners podium in either the Highest Individual Fundraiser, Highest Team Fundraiser & Most Outrageous Cupid.

• 1 x Promotional Electronic Database Mail out Campaign

announcing your partnership and Cupid’s Gold partnership status

• A Cupids Undie Run press release for internal and external

communications announcing your support and partnership

• Dedicated Cupids Undie Run Campaign Manager to further develop PR opportunities as the campaign evolves.

CUPID’S PARTNERSHIP PACKAGE CUPID’S SILVER

National $10,000 + GST Gold Coast, Sydney, Melbourne

• Company name and brand logo prominently acknowledged for all national advertising and promotional purposes, including print, email, web & social media advertising.

• Prominent second tier placement in promotional posters/ postcards including the Cupid’s Partnership photo wall.

• Your logo prominently displayed on the Cupids Undie Run website homepage acknowledging your brand as a Cupid’s Silver Partner with live link to your website.

• Logo on Facebook Cover Image

• VIP wristband access for 8 guests to Cupid’s Cloud (VIP Hospitality Area)

• Maximum of 4 Large banners/signage placed around event site, outdoor only (Partner to provide)

• 1 x Promotional Electronic Database Mail out Campaign announcing your support and Cupid’s Silver Partnership status

• A Cupids Undie Run press release for internal and external communications announcing your support and partnership.

CUPID’S PARTNERSHIP PACKAGE CUPIDS ARROW

Local Event Partnership $5,000 + GST

• Company name and brand logo acknowledged for all Local advertising and promotional purposes, including print, email, web and social media advertising.

• Opportunity for your elected representative to promote your involvement in the local media through the campaigns PR efforts.

• Third tier placement “in applicable city” in promotional posters/postcards including the Cupid’s Partner’s photo wall.

• Maximum of 2 Large banners/signage placed around event site, outdoor only (Partner to provide)

• Your logo displayed on the Cupids Undie Run website homepage acknowledging your brand as a Cupid’s Arrow Partner with live link to your website.

• VIP wristband access for 6 guests to Cupid’s Cloud (VIP Hospitality Area)

• Logo on Facebook Cover Image • A Cupids Undie Run press release for internal and external communications announcing your support and partnership.

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x Love, Cupid x

CONTACT NATIONAL

MELBOURNE

Mike Chapman Cupid’s Undie Run Campaign Director M: + 61 438 533 304 E: [email protected]

Adam Samuel Cupid’s Undie Run Melbourne Event Director MWC Media Marketing Manager M: + 61 424 679 687 E: [email protected]

SYDNEY

GOLD COAST

Catherine Pooley Cupid’s Undie Run Sydney Event Director National Events Manager Children’s Tumour Foundation M: + 61 0417 048 091 E: [email protected]

Tony Maughan Cupid’s Undie Run Gold Coast Event Director MWC Media Sponsorship Manager M: + 61 409 504 030 E: [email protected]