Using Business as a Force for Good www.bcorporation.net!
Our Vision Serve a global movement of entrepreneurs, business leaders, investors, consumers, and policy makers with one unifying goal . . .
Redeﬁne success in business So that all companies compete to be not only the best in the world, but the best for the world
And society enjoys a shared and durable prosperity
Big Trend & Opportunity
Why? Today’s Consumers are Demanding Better!
– and Trusting Less!
< 1% of consumers trust what companies say about themselves
The B Corporation! Certified B Corporations are using the business as a force for good.! • B Corps meet higher standards of social and environmental performance, transparency, and accountability! ! !
• B Corp is like Fair Trade, Organic, or LEED certification but for the whole company, not just a bag of coﬀee, a jug of milk or a building ! • B Corps are Better Companies!
Business are the engine of change. Give them the tools to Measure What Ma9ers, and then… Shine a Light on Be9er Businesses
Remove Legal Impediments for the Business
Drive Capital to the Business
It’s about community!
The World is Noticing
How Does a Company Become Certified?! Step 1: Meet Performance Requirement ! Complete the B Impact Assessment and earn a reviewed minimum score of 80 out ! of 200 points! ! Step 2: Meet Legal Requirement Determine the path for your corporate structure and state of incorporation by clicking here.! ! Step 3: Make it Oﬃcial Sign the Declaration of Interdependence, pay certification fees and and put a profile up on bcorporation.net. Learn more here.!
To make it easy for all businesses to participate… The B Impact Assessment provides:
Resources to Help Improve Performance
B [email protected]
: Giving Investors Tools to Measure Impact Flexible Platform to Measure, Benchmark and Report on Impact Leverages B Impact Assessment
Largest database of social and environmental impact data for private companies and funds
G8 Global Social Impact [email protected]
Prudential announces $1 billion commitment to impact investing, requiring companies to take BIA Overseas Private Investment Corporation (OPIC) and Inter-American Development Bank (IDB) now use BIA to analyze investments The Small Business Administration (SBA) announced an extended $1 billion commitment to impact investing, 17
Who is using B [email protected]
B Corp Legal Standards B Corps adopt legal standards that reflect the way they operate, and protect their mission over time Why is this necessary? • Traditional corporate structure wasn’t designed to meet the needs of mission-driven companies • By law, businesses must maximize profits – this has been demonstrated time and again in US courts
“Directors cannot defend a business strategy
that openly eschews stockholder wealth maximization.”
-- craigslist v ebay decision, Sept. 2010
Beneﬁt [email protected]
: Changing the rules of the game
24 unanimous votes for benefit corporation legislation:
Higher standards of purpose, accountability, and transparency
Deploy campaign with partners 150,000
+ B Lab Local and International Partners + Supply Chains
+ Business Networks + Industry Associations + Academia + Governments
+ B Analytics
Visit us online: [email protected]
bimpactassessment.net b-‐[email protected]
Kara Peck – [email protected]
B Corp vs. Beneﬁt [email protected] [email protected]
ﬁed B Corps LLC’s, LLP’s, Sole Proprietors
Corporations in states w/o Benefit Corp Legislation
Beneﬁt [email protected]
Certified B Corps that are C or S Corps in States with Benefit Corporation Legislation*
Companies that elect Benefit Corporation status but are not Certified B Corps May be: • Too young for certification • Not aware • Not meet Certified B Corp standards, or • Simply choose not to certify
* Depending on the state, Certified B Corps taxed as C or S Corps may or may not have to elect benefit corporation status to meet the requirements for certification. Please visit http://www.bcorporation.net/become-a-b-corp/how-to-become-a-b-corp for details based on your state of incorporation *