Effortless Indoor Gardening

Urban Gardening Products for Your Home.

GENIE

Kitchen Garden

Fresh and Tasty Greens Always at Your Hand

design by sebastian jansson

The essence of any good meal is

Food production is becoming local again, as

fresh, high quality ingredients.

the origin and purity of the food is becoming increasingly relevant. What would be more

Greens such as lettuce, herbs, and

locally produced than the greens that you

vegetables can only be of the highest quality

grow in your own home?

when they are fresh. In fact, growing your own greens can be Additionally, local food production reduces

effortless. At Tregren we have learned to

remarkably our carbon footprint. These are

control the growing conditions of herbs and

some of the main the reasons why urban

lettuce, and we have developed something

gardening is a rapidly growing megatrend.

we call Active Growing Technology. As a result of this we provide solutions to experience the joy of successful home gardening without need of previous experience.

Active Growing Technology – Making it Easy

Tregren Ltd – Effortless Indoor Gardening

To put it simple, WITH Active

Tregren develops active growing products

Tregren Ltd is a leading Finnish

Tregren’s first product, the Herbie indoor

Growing Technology all of us

where water and nutrients are distributed by

clean tech company specialized

garden, was introduced at the Habitare

can enjoy fresh herbs, lettuce

a pump. Additionally plants are grown under

in developing and producing

design fair in Helsinki in September 2010.

and vegetables in our homes

controlled conditions of light, temperature,

ecological, contemporary and

Herbie is the first second generation

all year round.

and humidity.

convenient indoor gardens

hydroponics device, which enables you to

based on Active Growing

grow plants from seeds, or you can use

Familiar from greenhouses, the Active

Advantages include ease of maintenance as

Technology.

herb pots bought from any grocery store.

Growing Technology developed by

watering and feeding involve just topping up

Tregren Ltd. makes indoor gardening easy

the reservoir of growing solution. Tregren’s

At Tregren we believe that the food

Since the launch we have sold over 20.000

and successful even for inexpert gardeners.

Active Growing Technology also supplies

production is constantly moving closer to

Herbie indoor gardens. The demand

the necessary oxygen for healthy plant

the consumer. Our objective is to develop

for Herbie is continuously strong. In the

growth.

and manufacture consumer products for

upcoming sales season we will launch new

urban gardening. Urban gardening products

colors as well as new accessories.

The Active Growing Technology is based on hydroponic cultivation where plants are grown in a soilless aquatic-based

If you haven’t started indoor gardening yet,

for consumers are indoor gardens; products

environment, where nutrients are distributed

now is a good time to start. Tregren offers

for home and kitchen gardening. Tregren’s

Our new products Genie and Vertie are

via water. On the contrary, in basic passive

everything you need for starting up your

indoor gardens represent contemporary

results of an extensive R&D process

growing methods, water and nutrients are

own indoor garden.

Nordic design, where functionality and

conducteded in close collaboration with

design merge into solid and sound

our selected partners. Both products

consumer products.

incorporate our novel Active Growing

distributed through capillary action.

Technology. The demand for both of these Our aim is to become the leading There are clear benefits of Tregren’s Active Growing Technology:

manufacturer and the forerunner of urban gardening products for both consumers and businesses. Today we are one of the leading

• Tasty, fresh greens available all year round in your home

indoor garden companies in Europe. Our

• Clean and easy. No soil is needed which make gardening indoors pleasant

operation started in Finland in 2010. Since

• Stable and high yields. Up to three times bigger yields compared to farming in soil

then we have expanded to the Scandinavian

• Minimal need for maintenance

and Baltic countries.

• Joy of success – as the plants always have optimal growing conditions We have recently expanded to more than 15 countries. The target is to become the leading manufacturer of urban gardening products in the world by 2020.

products has exceeded our expectations.

HERBIE Indoor Garden design by mikael ericsson

Herbie has already become a

growing media

true classic of indoor gardens

Growing media make growing your own

with over 20.000 products sold.

plants from seeds both easy and clean.

Herbie indoor garden combines design and

instead of soil or peat is that you don’t need

functionality in one solid product. Herbie fits

to clean up afterwards and you can be sure

2-6 plants at a time. The highly developed

that there are no extra seeds or impurities.

The benefit of using growing media

Active Growing Technology guarantees a

The growing media is of bio degradable

quick growth and a plentiful harvest. All

foam in which you plant your seeds.

this with less than 15 minutes of caretaking

The growing media is sold in a package

per month and without need of previous

containing six cubes.

experience. Maintenance Add water when needed, approx. every 3-7 days. You will get a good and continuous

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harvest when you change the water and add a pouch of nutrient every third week. This will ensures that the water always has the correct nutrient balance for plants

growing lamp

and you will get continuous yield month after month.

GROWING LIGHT The right lighting is crucial for all plants.

Nutrition

The lamp in Herbie provides the optimal

The key to good growth is the right nutrition.

color temperature as well as the right color

In collaboration with our partner company

spectrum for plants.

we have created a nutrition that at the same for the consumer to succeed in growing lettuce, herbs and vegetables. The nutrition is packed in portions and last for 3 weeks each. It is easy to add to the water every time you change the water and clean your Herbie. The nutrition is sold in a box containing 8 nutrition pouches.

440

time maximizes the yield and makes it easy

We have also made sure that the energy consumption is low as we want to minimize

product

s p e c i f i cat i o n

Herbie

Indoor Garden

the carbon foot print when using Herbie.

general dimensions

We offer a range of lamp shafts for

D: 197, W: 400, H: 440

m at e r i a l

Aluminum, ABS polymer

different type of plants. The standard lamp shaft is 41 cm and is perfect for growing

electric power

herbs and lettuce. The middle lamp shaft is

26 Watt — 110V or 230V

wat e r ca pa s i t y

2,0 liters

53 cm and is meant for tall herbs. The long lamp shaft is 68 cm and meant for chilies

ava i l a b l e c o lo r s

and tomatoes. The lamp shafts are easy and quick to change as no tools are needed.

Snow White · Anthrasite Grey · Jet Black Ferrari Red · Granny Smith Green

GENIE Kitchen Garden

led g rowi ng lamp

The material is easy to mould and has

sophisticated herb garden

excellent features for this purpose.

designED for both outdoor

The biocomposite looks and feels vibrant

AND indoor use, utilizing Active

compared with traditional polymers.

Growing Technology.

The benefits of the biocomposite is its

modular

Genie is a small and

lamp shaft

design by sebastian jansson

440

ecology, thus the material may contain up to The energy-saving, smart and ecological

60% of wood.

Genie takes new approach on indoor gardening, incorporating sustainable materials, innovative technology, effortless usability and contemporary design. Genie is designed for a wide variety of plants everything from flowers to veggies. that the different types of plants prosper without any extra effort. You can put pots

180

The Active Growing Technology ensures fits on e pot ø=15cm or th r e e pots ø=8cm

with a diameter up to 15cm in Genie which enables you to use plants grown elsewhere. Designed by Sebastian Jansson, Genie is intended for both indoor and outdoor use. The smart watering system is powered by batteries. No cords are therefor needed. In

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order to speed up the growth and to get bigger crops, you can additionally buy the latest growing light. Designed, developed and

GENIE GROWING LIGHT

manufactured in Finland.

In Genie’s growing light we use the latest

The primary focus in developing the Genie

technology in LED lighting. These LEDs

was to keep the industrial production in

ensure that the power consumption is

Finland and to use the domestic expertise within product development and material

r e m o va b l e g rowi ng plan e

innovation.

spectrum which is all the light the plants

fibre based UPM ForMi. The material

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was chosen as material for the main manufactured from renewable cellulose

for plants. With only an effect of 5,5W the lamp gives out 800 lumens of the optimal

Consequently, the UPM’s biocomposite structures. Genie indoor garden is

minimal and that light spectrum is optimal

need. Genie growing light can also be used for normal pots. You can extend the modular

product

Genie general dimensions

D: 180, W: 210, H: 440 power

4 AA batteries - 5,5W - 800lm

s p e c i f i cat i o n

Indoor Garden m at e r i a l

Bio-composite, UPM ForMi wat e r ca pa s i t y

1,0 liter

ava i l a b l e c o lo r s

lamp shaft to a height of 72cm.

fulfills the quality requirements and environmental criteria.

Natural White · Anthrasite Grey · Jet Black · Lemon Yellow

Product Philosophy

HERBIE

Indoor Garden design by mikael ericsson

The joy of simplicity

In terms with nature

Holistic convenience is in the core of

The guideline we follow in everything we

everything we develop at Tregren. This is

do, design and develop. We have taken big

especially important since gardening has to

efforts in minimizing energy consumption

be easy and successful for every amateur

and carbon footprint in all our products.

gardener.

A good example of this is the state of the art LED lights we introduced to the market.

The busy everyday does not leave time for surplus efforts taking care of plants. You

We reduce the carbon footprint in our

can grow nearly any plant in all our products

material choices. We introduce renewable

without spending more than 15 minutes

cellulose fibre based bio-composite

per month for maintenance of your indoor

polymers in all our new products. The

garden. All this is enabled by Tregren’s

material fulfills the quality requirements and

Active Growing Technology.

environmental criteria. This material contains up to 60% wooden fibers. Additionally the

CONTEMPORARY NORDIC Design

supply chain and the use of renewable raw

We embrace design. For us the design is

materials ensure that the new composite

a vital part of our product development

also has a small carbon footprint.

and our whole activity. We collaborate with selected designers that share the vision of creating sophisticated and convenient consumer products with a low carbon footprint. Our collaborative product developers are represented by the best professionals and emerging designer talents.

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