Global Advertising Strategies A 9.8 Group Company
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Unlocking the U.S. Market Connecting International Brands with American Consumers
www.Global-NY.com
100 95 90 85 80 74 70 New York, USA
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We are: market entry strategists
Global Advertising Strategies is an award-winning, full-service Market Entry agency that brings in and builds international brands in North America and beyond.
We find and engage new audiences for international companies by implementing our proprietary methodology in the U.S. marketplace. We partner with top traditional and digital media platforms to deliver unparalleled results in such sectors as telecommunications & technology, travel & tourism, finance & healthcare, consumer & lifestyle products.
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We are: the market market entry entry experts strategists
We develop and execute innovative campaigns with a team of 200+ in-house marketing experts who speak 18 languages.
We daily test new products, extend & reposition brands, and build U.S. affiliates for international players from emerging to the world’s most advanced markets. We come up with creative solutions to adapt brands for the U.S. environment. And we are an integral part of the 9.8 Group, which provides us and our clients with segmentspecific knowledge and expertise across industries and continents.
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We are: more than meets the eye Introducing the 9.8 Group family of companies 9.8 Group • • •
Global Advertising Strategies, LLC. Full-service strategic marketing agency focused on International Market Entry engagements in media, entertainment, travel & tourism, lifestyle, finance and luxury market sectors.
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Prime Access LLC Marketing, advertising & consulting agency focused on General Market and crosscultural Health & Wellness engagements
Resources, Assets & Infrastructure Segment-specific Knowledge & Expertise Committed Capital
WeMultiply LLC Strategic Business Acceleration for technology ventures in Health and Wellness.
LogixLMS LLC Best-in-class Learning Management System and Behavioral Analytics software tool kits
Global Art Group LLC Fast-growing agency focused on the convergence of international Art and Marketing
Diversified Web Holdings LLC Developer of nextgeneration web, mobile and social applications, platforms, software and database solutions
Next Intellect LLC Revolutionary provider of healthcare-related Revenue Cycle and Document Management systems
We are: the integrated market&entry capable strategists
We have greater
size & scale to meet the increasing needs of our clients
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We are: proven leaders
Within 15
YEARS we led OVER 100 BRANDS to successful MARKET ENTRY worldwide.
We represent Global Brand Leaders in: • Telecom • Pharmaceutical • Wine & Spirits
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• Travel & Tourism • Media & Entertainment • Finance
We are: working toward your success Telecom Rebtel Mobelistic Red Pocket T-Mobile WDT MasterCall Unicall EconoDial SaveRate Pharmaceutical Diovan Exjade Reclast Exforge Exelon Patch Tekturna Isentress Gardasil Media & Entertainment: DIRECTV ProSiebenSat.1 Channel One Russia Israel Plus Russia Today Snob Magazine Rainbow Media RTVI NTV America
Travel & Tourism Lufthansa Tourism Authority of Thailand Italia Trade Commission Thai Trade Office Tourist Office of Spain Turkish Ministry of Culture and Tourism Thai Airways EgyptAir Aeroflot Czech Airlines AeroSvit Transaero FinnAir Finance CMS Forex ForexClub MoneyGram RBC Vigo Wines & Spirits Beluga Vodka Nemiroff Vodka Balinoff Vodka Landy Cognac Jewel of Russia Lautrec Cognac Kremly Vodka Baltika Breweries
We are: a recognized industry leader 20 industry awards, including the recent DTC Best Multicultural Campaign Gold and Bronze More than
Awards, testify to the successes we have achieved on behalf of
our clients. Our groundbreaking
work reflects a history of collaboration and innovation in partnering with our clients to solve their toughest marketing challenges.
We are: proprietary methodology Our trademarked methodology -- Quantum
Economic Analysis (QEA®) -- is applied in strategic market entry development by many global brands, and has become a part of the curriculum at several U.S. universities. Profiled in Marketing
in the New Millennium, as well as
academic journals, articles, and industry events, Quantum Economic Analysis marries data analytics, consumer engagement, brand
experience, and product differentiation.
Hard to believe? We provide case studies and best practices of such global brands as Target and AeroSvit, among others, successfully applying QEA® on their path to market entry.
We are: rooted in approach Strategic Insight Explore and uncover the strongest levers based on business objectives and research / analytics
Segmentation Strategy Segment your audience by geography, demographics, psychographics, or behavior
Micro-targeting Understand and acknowledge the segment-within-a-segment nuances
Campaign Customization Adapt campaigns, creative and strategy as needed to best address segments
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We are: insight, strategy, engagement We work to guide you through MARKET SIZING and TARGETING, RESEARCH, ENGAGEMENT, PRODUCT LAUNCH, and beyond… Market Entry & Business Strategy • • • • • • • •
New Market Evaluation Market Entry Strategy New product and business development Market research, market selection and analysis Lead generation and partner search Strategic Brand Guidance Brand Launch/Repositioning Engagement & Activation
Creative Strategy & Production • • • • • •
Creative Strategy & Visual Branding Print and Broadcast Advertising Marketing Collateral Design and Reproduction Web Design and Development Multimedia & Video Production Content Development
Media Strategy & Management • • • • • •
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Media Strategy/Planning Media Buying Relationship Management Negotiating Rates, Add-on Projects Market Segmentation and Media Consumption Review International Network
Experiential Marketing & Public Relations • • • • •
Press Conferences Event Sponsorship Guerilla Marketing and Grassroots Outreach Cause-related, Philanthropic, Brand Awareness and Fundraising Events
Interactive & Digital Marketing • • • • • •
Social Media Concepts and Execution Geo-Targeted Outreach Digital Campaigns SEO/SEM Display Advertising App Development and Deployment
B2B Relationship Management • • • •
Collaboration with other client agencies Sales network development Professional networks collaboration Co-branding programs with other marketers
We are: pioneers of today’s media mix We engage your target audience via conventional,
Digital, Social, Viral and Experiential media channels driven by culture-specific analyses We employ ROI focused analytics and innovative media planning approaches that optimize your
marketing effectiveness - with a strong business rationale behind each recommendation
Our experiential efforts are cost-effective and powerful ways to engage
your
audience & build your brand in the heart of the consumer through personal connection.
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We are: partners with the best We maximize your ROI by partnering with the world's leading companies, we activate their technologies to monitor, analyze and continuously optimize your campaigns.
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We deliver: results
Utilizing our deep understanding of consumer nuances and regional U.S. markets, compelling and inspiring creative, digital, traditional & social media strategies,
through research, insight and built-in analytics system
we become a strategic partner that leads your brand through all stages of market entry & expansion. 14
Our results: Market Entry & Expansion
We are: beyond conventional
EMERGING …positioned Novartis and its 12 brands as the leading pharmaceutical manufacturer within 5 key emerging markets in the U.S.
INNOVATIVE …built a target audience-based digital social environment for Lufthansa that engaged the brand with the South Asian market.
STRATEGIC …led business and marketing strategy for CMS Forex from its launch as a startup, to being named the fastest growing financial company, becoming a market share leader, and joining an umbrella of a large financial conglomerate.
Our results: market entry & expansion Turkish Culture & Tourism Office To catapult the destination to the consumer top of mind, Global took Turkish Tourism brand to the most visited place in the U.S., during the busiest of times. Turkey’s brand messages, stunning imagery and footage ‘took over’ NYC’s Times Square during the winter holiday season, causing an immediate spike in web traffic and, shortly after, in the number of U.S. visitors to the country. The campaign was honored with an Adrian Award for Excellence in Travel Marketing.
Russia Today Strategically avoiding the oversaturated conventional media mix, Global introduced Russia Today to New York thru an eye-catching experiential effort. Hundreds of Father Frosts descended on the city bearing Christmas gifts for busy Manhattanites. RT’s brand recognition went from zero to 85% within the market. Its NYC viewership beat BBC America’s daily audience by 11%.
Lufthansa Global has been the Agency of Record for Lufthansa’s cross-cultural division for 10 years. From architecting a digital interface to manage the carrier’s work with more than 22 culturally-defined markets, to leading the brand to market share domination among South Asian travelers, Global‘s partnership has been proven invaluable .
Nemiroff Vodka To capture hearts of the male audience for Nemiroff, and to emphasize its unique ‘hot and strong’ brand’s experience, Global secured title sponsorship of Klitschko-Ibragimov boxing match at MSG. The fight, covered by Pay-Per-View, HBO and ESPN Boxing, generated massive exposure for the brand and significantly enhanced recognition in US. As a result, Nemiroff secured a larger, nationwide distribution deal.
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Our results: market entry & expansion Novartis One of the world’s largest pharmaceutical companies, Novartis enlisted Global to help navigate emerging market opportunities in the U.S. for its 12 products. Efforts ranging from an ambitious brand penetration campaign to an unprecedented health education initiative on Hispanic market, showed ROI ranging from 2.3 to 7 within the market segments.
DIRECTV Global designed and executed multiple results-oriented campaigns to position the major satellite TV provider as the top entertainment choice for several multicultural segments in the U.S. by arming the sales force with customized marketing tools and engaging consumers with unique in-language products.
Lukoil Global was engaged by Lukoil as a strategic partner to lead the initial market entry efforts in the U.S., focusing on the Northeastern corridor rebranding and awareness.
AeroSvit Airlines Post 9/11, as airlines were scaling down U.S. activity and slashing budgets, we kicked off a market expansion effort for AeroSvit Ukrainian airlines in support of their first direct flight New York – Kiev. With Global’s leadership, AeroSvit soon secured the leading market position on the route, wiping out its only competitor, Delta Airlines.
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Our results: market entry & expansion Channel One Russia Global provided support to dozens of International media channels in their market entry efforts in USA and Canada. For Channel One Russia, Global became a partner managing every aspect of their United States market entry and operations from network negotiations to marketing to sales.
CMS Forex Strategic partner since the inception of the brand, Global led CMS Forex to becoming the fastest growing Forex dealer and one of the fastest growing financial services companies in the U.S. In addition, Global’s team guided the brand’s entry into China, as well as its growth and acquisition process.
SAP When SAP set their sights on entry to Russia, the world leader in enterprise software turned to Global for help in facilitating a complicated market entry and packaging Business Management Software brand.
EGYPTAIR National airline of Egypt turned to Global for a market penetration strategy focused on the sales volume. As the result of effective partnership and integrated strategic campaign, carrier reported increased ticket sales and significantly enhanced brand recognition among U.S. travelers.
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Global Advertising Strategies 55 Broad Street, 19th Floor New York, NY 10004 T: 212 964 0030 F: 212 964 0040 www.global-ny.com
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100 95 90 85 80 74 70
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