UNIVERSUM STUDENT SURVEY 2013 University Report | US Edition Michigan Technological University | All undergraduate students
WWW.UNIVERSUMGLOBAL.COM
2013 | US | Students | All undergraduate students 2
About Universum
With over 25 years of experience researching the field of employer branding, Universum is a recognized world leader with tried and tested frameworks.
Universum annually conducts quantitative and qualitative research with over 400,000 talented individuals to gather insights into their career preferences, communication habits, and perceptions of potential employers.
Universum’s unique global reach ensures the comparability of research results across markets. We partner with more than 1,700 of the top academic institutions in the world.
Universum is the thought leader in employer branding, with local experts in research, consulting, and communication solutions offering high-quality insights.
For our clients around the world, Universum is a trusted partner providing solutions and services to develop, improve, and implement tailored employer branding strategies.
Universum employs smart, friendly, and professional experts and consultants who work with our clients in long-term partnerships.
2013 | US | Students | All undergraduate students 3
Our clients and media partners Some of the world’s most attractive employers
Some of the world’s most trusted publishers
2013 | US | Students | All undergraduate students 4
What we cover in the report
6. APPENDIX
1. KEY BACKGROUND DATA
Additional data on topics covered in previous sections.
An overview of the groups covered in this report and presents key background information about the samples.
2. CAREER PREFERENCES 5. SUMMARY A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick visual overview of the career profile of your students.
Find out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from Michigan Technological University has made them unique.
4. UNIVERSITY PERCEPTION
3. EMPLOYER PREFERENCES
Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university.
Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.
2013 | US | Students | All undergraduate students 5
Table of contents
APPENDIX
SUMMARY
UNIVERSITY PERCEPTION
KEY BACKGROUND DATA
CAREER PREFERENCES
EMPLOYER PREFERENCES
KEY BACKGROUND DATA An overview of the groups covered in this report and presents key background information about the samples.
2013 | US | Students | All undergraduate students 6
Groups in this report Field period: December 2012 to March 2013
Global
US
Your university
400,000+ 65,679 765
Students participate annually in Universum’s global career research.
Participating students from 312 educational institutions in the US. Throughout the report, this group is referred to as “All universities”.
Participating students from your university. Throughout the report, this group is referred to as ”Michigan Technological University”.
The comparisons in this report are based on: All undergraduate students
University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: All undergraduate students.
2013 | US | Students | All undergraduate students 7
Target group | Students’ characteristics Michigan Technological University
All universities
Average age (years):
Average age (years):
20.6
20.9
Average GPA:
Average GPA:
3.3
64% 36%
Year of study:
3.6
34% 66%
Year of study:
23%
23%
24%
Freshman
Sophomore
Junior
30%
Senior
23%
Freshman
30%
Sophomore
28%
Junior
20%
Senior
2013 | US | Students | All undergraduate students 8
Table of contents
APPENDIX
SUMMARY
UNIVERSITY PERCEPTION
KEY BACKGROUND DATA
CAREER PREFERENCES
EMPLOYER PREFERENCES
CAREER PREFERENCES Find out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from Michigan Technological University has made them unique.
2013 | US | Students | All undergraduate students 9
Expected annual salary
Michigan Technological University
55,032 USD Total
• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? • What is your gender?
All universities
52,028 USD
2013 | US | Students | All undergraduate students 10
Expected annual salary
Michigan Technological University
52,837
USD
Female
56,221
USD
Male
• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? • What is your gender?
2013 | US | Students | All undergraduate students 11
Expected annual salary
All universities
49,249
USD
Female
56,947
USD
Male
• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? • What is your gender?
2013 | US | Students | All undergraduate students 12
Expected annual salary | Evolution Gender gap | All universities
87% 87% 87%
86%
86%
2009
2010
2011
2012
Female/Male salary ratio
• What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? • What is your gender?
2013
This chart illustrates females’ expected salary compared to males’ expected salary.
2013 | US | Students | All undergraduate students 13
Career goals
66% 62%
To have work/life balance
57% 57%
To be secure or stable in my job
42%
To be dedicated to a cause or to feel that I am serving a greater good
49% 37% 34%
To be competitively or intellectually challenged
23% 26%
To be a leader or manager of people
To be a technical or functional expert
20% 9% 20% 23%
To be entrepreneurial or creative/innovative
To have an international career
To be autonomous or independent
12% 17% 11% 12%
• Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives.
Michigan Technological University All universities
2013 | US | Students | All undergraduate students 14
Career goals | Evolution All universities 1
2
3 To have work/life balance 4
5
To be secure or stable in my job To be dedicated to a cause or to feel that I am serving a greater good To be competitively or intellectually challenged
6 To be a leader or manager of people 7
8
To be entrepreneurial or creative/innovative To have an international career To be autonomous or independent
9 2008
2009
2010
2011
2012
To be a technical or functional expert
2013
• Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives.
• The alternatives in the legend are sorted according to importance in 2013. Thus, the most important career goal in 2013 is at the top of the legend.
2013 | US | Students | All undergraduate students 15
The Universum Drivers of Employer Attractiveness EMPLOYER REPUTATION & IMAGE The attributes of the employer as an organization • Attractive/exciting products and services • Corporate Social Responsibility • Environmental sustainability • Ethical standards • Fast-growing/entrepreneurial • Financial strength • Innovation • Inspiring management • Market success • Prestige
PEOPLE & CULTURE The social environment and attributes of the workplace • A creative and dynamic work environment • A friendly work environment • Acceptance towards minorities • Enabling me to integrate personal interests in my schedule • Interaction with international clients and colleagues • Leaders who will support my development • Recognizing performance (meritocracy) • Recruiting only the best talent • Respect for its people • Support for gender equality
JOB CHARACTERISTICS The contents and demands of the job, including the learning opportunities provided by the job • Challenging work • Client interaction • Control over my number of working hours • Flexible working conditions • High level of responsibility • Opportunities for international travel/relocation • Professional training and development • Secure employment • Team-oriented work • Variety of assignments
REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in the future • Clear path for advancement • Competitive base salary • Competitive benefits • Good reference for future career • High future earnings • Leadership opportunities • Overtime pay/compensation • Performance-related bonus • Rapid promotion • Sponsorship of future education
• This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients and students.
2013 | US | Students | All undergraduate students 16
Driver attractiveness | Evolution All universities 35
30
25
20
15
2008
2009
2010
2011
2012
Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
• How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance. • Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
2013
2013 | US | Students | All undergraduate students 17
Students’ top 10 preferences Michigan Technological University
All universities
1. Secure employment ure employment
Respect for its people Respect for its 1. people
2. A creative and dynamic work environment dynamic work environment
Respect for its people pect for its 3. people
2. Secure employment Secure employment
3. A creative and dynamic work environment A creative and dynamic work environment
4. Challenging work hallenging work
4. development Professional training and development Professional training and
5. A friendly work environment ly work environment 6. Innovation Innovation
5. A friendly work environment A friendly work environment who will support my development Leaders who will support 6. myLeaders development
7. Variety of assignments ty of assignments
8. development Professional training and development training and
7. High future earnings High future earnings 8. Leadership opportunities Leadership opportunities
9. Ethical standards hical standards
9. Ethical standards Ethical standards
who will support my development Clear path for advancement 10. Clear path for advancement will support10. myLeaders development Employer Reputation & Image
Job Characteristics
People & Culture
Remuneration & Advancement Opportunities
• How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance. • Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
• This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarized 360 degree view of what influences employer attractiveness.
2013 | US | Students | All undergraduate students 18
Universum Career Profiles
Michigan Technological University All universities
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
• The Universum Career Profiles are based on the attributes that students selected as attractive for their first employer. See more details in Appendix.
2013 | US | Students | All undergraduate students 19
Geographical mobility | Students planning to study abroad Michigan Technological University
All universities
Currently studying in your home country
97%
3%
Currently studying in your home country Yes
Yes
No
No
12% 88%
19%
37%
of the students studying in their home country plan to go abroad to continue studying
of the students studying in their home country plan to go abroad to continue studying
• Are you currently studying in your home country? • Do you plan to go abroad to continue studying?
2013 | US | Students | All undergraduate students 20
Geographical mobility | Preferred first employment
I would prefer to start working in another country in Asia/Europe/North America, not being my home country
I would prefer to start working abroad, outside Asia/Europe/North America
6%
81%
I would prefer to start working in my home country
would like to start working abroad
71%
4% 13%
2%
16%
3%
13%
Michigan Technological University
12%
All universities
I don't know
• Where would you prefer to start your first employment after your graduation?
would like to start working abroad
2013 | US | Students | All undergraduate students 21
What students want to do after graduating
17%
Work for a publicly-traded company/organization
14%
Continue studying
14%
18%
23% 11% 12%
Work for the government
Start my own business Work for a non-profit
Other
would like to work for a start-up or start their own business
21% 15%
Work for a privately-owned national company
Work for a start-up
8%
22%
Work for an international company
8%
6%
3% 2% 5% 1% 6% 5% 5%
• Which of the following would you prefer to do most after graduation?
Michigan Technological University All universities
would like to work for a start-up or start their own business
2013 | US | Students | All undergraduate students 22
Most attractive internship offerings
44% 51%
Opportunity for full-time employment
43% 42%
Job orientation/training
89%
of your students are interested in doing an internship
Challenging assignments
30% 29%
Good employer reference Teamwork
11%
17% 15%
Relocation/housing assistance
9%
10% 9%
Formal internship program
8%
Client exposure
8% 10%
International internship opportunities
Performance assessment
13%
8% 12%
Inspiring colleagues
Camaraderie within internship class
17% 14% 19%
Flexible working conditions
of all students are interested in doing an internship
19%
18% 18%
Competitive compensation Assigned mentor
91%
38%
20%
6% 3%
6% 8%
• Are you interested in doing an internship? • What do you find most important that an employer offers in an internship? Please select a maximum of three alternatives.
Michigan Technological University
All universities
2013 | US | Students | All undergraduate students 23
Table of contents
APPENDIX
SUMMARY
UNIVERSITY PERCEPTION
KEY BACKGROUND DATA
CAREER PREFERENCES
EMPLOYER PREFERENCES
EMPLOYER PREFERENCES Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.
2013 | US | Students | All undergraduate students 24
Most preferred industries
49%
Engineering and Manufacturing
12% 17%
Aerospace and Defense
7% 15%
Energy
Automobiles and Parts
Technology Hardware & Equipment
7% 13% 3% 12% 5% 11% 16%
Educational and Scientific Institutions
Software and Computer Services
Chemicals
Health Care Services
Health Care Equipment
11% 7% 10% 4% 9% 24% 8% 4%
Michigan Technological University All universities
• In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives.
2013 | US | Students | All undergraduate students 25
The Universum Rankings FULL COMPANY LIST (~ 200 employers within each main field of study)
“Below is a list of employers. Which of these employers would you consider working for?”
CONSIDERED EMPLOYER RANKING (as many as applicable)
“Please select five employers from the list below for which you would most like to work - your five Ideal Employers.”
IDEAL EMPLOYER RANKING (maximum five employers)
“Have you or will you apply to these companies/organisations?”
POTENTIAL APPLICANT RANKING (Yes, I have or will apply)
2013 | US | Students | All undergraduate students 26
The Universum Recruitment Funnel
DO STUDENTS KNOW WHO YOU ARE? Awareness
WOULD THEY CONSIDER WORKING FOR YOU?
ARE YOU THEIR IDEAL EMPLOYER?
HAVE THEY APPLIED OR WILL THEY APPLY TO YOU?
Consideration
Desire
Application
2013 | US | Students | All undergraduate students 27
Considered Employer Ranking | Top 30 Michigan Technological University | Business
Employer 3M Google Nike Amazon Ford Motor Company Microsoft Walt Disney Company Chrysler FBI Apple DOW Chemical Electronic Arts General Motors Kimberly Clark PepsiCo
Rank 2013
Percent 2013
1 2 2 4 4 6 6 8 8 10 10 10 10 10 10
40.00% 37.50% 37.50% 35.00% 35.00% 30.00% 30.00% 25.00% 25.00% 22.50% 22.50% 22.50% 22.50% 22.50% 22.50%
Trend
• Below is a list of employers. Which of these employers would you consider working for?
9 0 32 1 1 -1 -5 84 54 0 0 82 0 52 -5
Employer Target The Coca-Cola Co. Under Armour, Inc. adidas American Airlines Boeing Ernst & Young General Electric General Mills IKEA Intel Johnson & Johnson Kohl's L'Oréal NASA
Rank 2013
Percent 2013
10 10 10 19 19 19 19 19 19 19 19 19 19 19 19
22.50% 22.50% 22.50% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Trend 8 -7 8 -1 73 15 15 15 43 -1 28 -16 73 28 43
2013 | US | Students | All undergraduate students 28
Ideal Employer Ranking | Top 20 Michigan Technological University | Business
Employer Google Ford Motor Company Chrysler DOW Chemical Nike Apple Deloitte Ernst & Young General Motors Microsoft
Rank 2013
Percent 2013
1 2 3 3 3 6 6 6 6 6
22.50% 17.50% 12.50% 12.50% 12.50% 10.00% 10.00% 10.00% 10.00% 10.00%
Trend
NEW
0 13 29 29 -2 26 26 26 -3
Employer Target Walt Disney Company 3M FBI Kimberly Clark KPMG LLP PepsiCo U.S. Department of the Treasury American Cancer Society Electronic Arts
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Rank 2013
Percent 2013
6 6 13 13 13 13 13 13 19 19
10.00% 10.00% 7.50% 7.50% 7.50% 7.50% 7.50% 7.50% 5.00% 5.00%
Trend
NEW
NEW
-2 -5 -9 -9 19 19 19 13 -
2013 | US | Students | All undergraduate students 29
Potential Applicant Ranking | Top 10 Michigan Technological University | Business
Employer Google Apple Deloitte Ernst & Young Ford Motor Company DOW Chemical Kimberly Clark Microsoft Nike Target
Rank 2013
Percent 2013
Diff
1 2 2 2 2 6 6 6 6 6
7.27% 5.45% 5.45% 5.45% 5.45% 3.64% 3.64% 3.64% 3.64% 3.64%
-1 -1 -5
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers • Have you or will you apply to these employers?
2013 | US | Students | All undergraduate students 30
Considered Employer Ranking | Top 30 Michigan Technological University | Engineering
Employer 3M NASA Ford Motor Company General Motors Caterpillar Inc. General Electric Boeing John Deere Chrysler DOW Chemical Google U.S. Department of Energy Volkswagen Sony Apple
Rank 2013
Percent 2013
1 2 3 4 5 6 7 8 9 10 10 12 13 14 15
40.98% 38.11% 36.68% 36.27% 35.04% 34.63% 31.76% 31.15% 30.33% 27.25% 27.25% 24.80% 21.93% 21.52% 21.31%
Trend
• Below is a list of employers. Which of these employers would you consider working for?
3 3 -1 -1 -4 4 -1 -2 -1 -1 6 0 2 15 8
Employer Microsoft Volvo Cars D.O.D. Johnson & Johnson Shell Oil Company BMW Group Lockheed Martin Corporation U.S. Air Force FBI Marathon Oil Honda Companies Intel Nissan Exxon Mobil Corporation Bosch
Rank 2013
Percent 2013
16 17 18 18 18 21 21 21 24 24 26 26 26 29 30
20.70% 19.67% 19.47% 19.47% 19.47% 19.06% 19.06% 19.06% 18.65% 18.65% 18.44% 18.44% 18.44% 18.03% 17.83%
Trend 11 20 4 0 -4 -9 2 -2 5 -7 0 30 5 -10 -7
2013 | US | Students | All undergraduate students 31
Ideal Employer Ranking | Top 20 Michigan Technological University | Engineering
Employer 3M Ford Motor Company NASA General Motors Caterpillar Inc. Google General Electric John Deere DOW Chemical Boeing
Rank 2013
Percent 2013
1 2 3 4 5 6 7 7 9 10
18.92% 15.05% 14.84% 14.41% 13.33% 11.61% 10.32% 10.32% 9.68% 9.25%
Trend 2 0 2 0 -4 11 7 2 -4 -2
Employer Medtronic Chrysler D.O.D. U.S. Department of Energy Lockheed Martin Corporation Cliffs Natural Resources Apple EPA Mayo Clinic Honeywell
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Rank 2013
Percent 2013
10 12 12 14 15 16 17 18 18 20
9.25% 8.39% 8.39% 7.74% 6.88% 6.67% 6.45% 6.02% 6.02% 5.16%
Trend NEW
0 2 0 -5 -6 8 -5 10 23
2013 | US | Students | All undergraduate students 32
Potential Applicant Ranking | Top 10 Michigan Technological University | Engineering
Employer 3M General Motors Ford Motor Company Caterpillar Inc. DOW Chemical Chrysler General Electric John Deere Medtronic D.O.D.
Rank 2013
Percent 2013
1 2 3 4 5 6 7 7 7 10
7.40% 5.08% 4.42% 3.86% 3.64% 3.53% 3.09% 3.09% 3.09% 2.65%
Trend
NEW
3 2 -1 -2 -4 3 6 1 6
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers • Have you or will you apply to these employers?
2013 | US | Students | All undergraduate students 33
Considered Employer Ranking | Top 30 Michigan Technological University | IT
Employer Google Microsoft Intel IBM Cisco Systems Blizzard Entertainment Amazon NASA Sony Apple FBI Texas Instruments Dell Electronic Arts General Electric
Rank 2013
Percent 2013
1 2 3 4 5 6 7 7 7 10 10 10 13 14 14
84.62% 69.23% 61.54% 58.97% 51.28% 48.72% 46.15% 46.15% 46.15% 43.59% 43.59% 43.59% 41.03% 38.46% 38.46%
Trend
NEW
• Below is a list of employers. Which of these employers would you consider working for?
0 0 1 4 -1 3 3 1 -7 0 10 -9 -4 33
Employer Lenovo National Security Agency (NSA) Target VMWare D.O.D. 3M Central Intelligence Agency Facebook Ford Motor Company U.S. Department of Energy Bose Comcast DOW Chemical General Motors HP
Rank 2013
Percent 2013
16 16 16 16 20 21 21 21 21 21 26 26 26 26 26
35.90% 35.90% 35.90% 35.90% 33.33% 30.77% 30.77% 30.77% 30.77% 30.77% 28.21% 28.21% 28.21% 28.21% 28.21%
Trend
NEW
31 9 22 9 13 -1 -17 -11 -4 35 7 7 -3 -9
2013 | US | Students | All undergraduate students 34
Ideal Employer Ranking | Top 20 Michigan Technological University | IT
Employer Google Microsoft Blizzard Entertainment IBM Intel Cisco Systems Apple Amazon D.O.D. FBI
Rank 2013
Percent 2013
1 2 3 4 5 6 7 8 8 8
65.79% 34.21% 31.58% 26.32% 23.68% 21.05% 18.42% 15.79% 15.79% 15.79%
Trend
NEW
0 0 5 2 5 -4 3 3 3
Employer Electronic Arts Central Intelligence Agency Ford Motor Company Target Facebook NASA National Security Agency (NSA) Oracle Sony Texas Instruments
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Rank 2013
Percent 2013
11 12 12 12 15 15 15 15 15 15
13.16% 10.53% 10.53% 10.53% 7.89% 7.89% 7.89% 7.89% 7.89% 7.89%
Trend -4 -8 6 3 -6 3 -9 3 -10 0
2013 | US | Students | All undergraduate students 35
Potential Applicant Ranking | Top 10 Michigan Technological University | IT
Employer Google Blizzard Entertainment Electronic Arts IBM Microsoft Target Central Intelligence Agency D.O.D. Facebook FBI
Rank 2013
Percent 2013
1 2 2 2 5 5 7 7 7 7
18.18% 7.27% 7.27% 7.27% 5.45% 5.45% 3.64% 3.64% 3.64% 3.64%
Trend
NEW
0 1 6 -3 3 1 1 1 1
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers • Have you or will you apply to these employers?
2013 | US | Students | All undergraduate students 36
Considered Employer Ranking | Top 30 Michigan Technological University | Humanities/Liberal Arts/Education
Employer Apple Google Electronic Arts FBI IKEA Microsoft Peace Corps NASA Walt Disney Company 3M American Cancer Society Facebook Hasbro Johnson & Johnson Mayo Clinic
Rank 2013
Percent 2013
1 1 3 3 3 3 3 8 8 10 10 10 10 10 10
45.16% 45.16% 25.81% 25.81% 25.81% 25.81% 25.81% 22.58% 22.58% 19.35% 19.35% 19.35% 19.35% 19.35% 19.35%
Trend
• Below is a list of employers. Which of these employers would you consider working for?
1 0 3 3 7 5 7 24 -6 89 22 -8 4 22 0
Employer Under Armour, Inc. United Nations NBCUniversal Nestlé USA Target TBS Teach for America The Coca-Cola Co. U.S. Air Force U.S. Department of State United Airlines Best Buy Dell EPA Ford Motor Company
Rank 2013
Percent 2013
10 10 18 18 18 18 18 18 18 18 18 27 27 27 27
19.35% 19.35% 16.13% 16.13% 16.13% 16.13% 16.13% 16.13% 16.13% 16.13% 16.13% 12.90% 12.90% 12.90% 12.90%
Trend
NEW
57 4 5 5 -4 5 -10 32 5 49 -4 23 5 -4
2013 | US | Students | All undergraduate students 37
Ideal Employer Ranking | Top 20 Michigan Technological University | Humanities/Liberal Arts/Education
Employer Apple Google NASA Walt Disney Company FBI Mayo Clinic Peace Corps 3M American Cancer Society Best Buy
Rank 2013
Percent 2013
1 2 2 2 5 5 5 8 8 8
23.33% 16.67% 16.67% 16.67% 13.33% 13.33% 13.33% 6.67% 6.67% 6.67%
Trend 3 -1 22 0 -1 4 -1 16 16 7
Employer Boeing Centers for Disease Control Electronic Arts Ford Motor Company IKEA Kimberly Clark Target U.S. Department of State United Nations American Airlines
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Rank 2013
Percent 2013
8 8 8 8 8 8 8 8 8 20
6.67% 6.67% 6.67% 6.67% 6.67% 6.67% 6.67% 6.67% 6.67% 3.33%
Trend
NEW
NEW
NEW
16 -4 16 16 16 7 -4 -
2013 | US | Students | All undergraduate students 38
Potential Applicant Ranking | Top 10 Michigan Technological University | Humanities/Liberal Arts/Education
Employer FBI American Cancer Society Apple Best Buy Chevron Corporation DuPont Electronic Arts General Electric Mayo Clinic Peace Corps
Rank 2013
Percent 2013
1 2 2 2 2 2 2 2 2 2
14.29% 7.14% 7.14% 7.14% 7.14% 7.14% 7.14% 7.14% 7.14% 7.14%
Trend
NEW
NEW NEW NEW
NEW NEW
3 2 2 2
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers • Have you or will you apply to these employers?
2013 | US | Students | All undergraduate students 39
Considered Employer Ranking | Top 30 Michigan Technological University | Natural Sciences
Employer Mayo Clinic DOW Chemical EPA NASA Centers for Disease Control American Cancer Society Peace Corps U.S. Department of Energy 3M U.S. Department of State FBI Google National Institutes of Health Walt Disney Company D.O.D.
Rank 2013
Percent 2013
1 2 3 4 5 6 7 7 9 9 11 11 13 13 15
30.85% 28.72% 26.60% 23.40% 20.21% 18.09% 17.02% 17.02% 15.96% 15.96% 14.89% 14.89% 13.83% 13.83% 12.77%
Trend
• Below is a list of employers. Which of these employers would you consider working for?
0 1 0 1 3 3 2 -2 8 4 -9 13 -4 11 30
Employer Nike REI U.S. Navy Johnson & Johnson Pfizer Shell Oil Company The Hershey Company Under Armour, Inc. Ecolab Microsoft L'Oréal U.S. Army United Nations Waste Management Biogen Idec
Rank 2013
Percent 2013
15 15 15 19 19 19 19 19 24 24 26 26 26 26 30
12.77% 12.77% 12.77% 11.70% 11.70% 11.70% 11.70% 11.70% 10.64% 10.64% 9.57% 9.57% 9.57% 9.57% 8.51%
Trend
NEW
30 9 7 -10 -2 26 12 -19 21 36 -9 -13 75 47
2013 | US | Students | All undergraduate students 40
Ideal Employer Ranking | Top 20 Michigan Technological University | Natural Sciences
Employer Mayo Clinic Centers for Disease Control DOW Chemical EPA NASA American Cancer Society Peace Corps Under Armour, Inc. D.O.D. FBI
Rank 2013
Percent 2013
1 2 2 2 5 6 6 6 9 9
22.09% 16.28% 16.28% 16.28% 13.95% 9.30% 9.30% 9.30% 8.14% 8.14%
Trend 0 6 1 0 1 -2 7 30 6 -5
Employer Google National Institutes of Health Pfizer REI U.S. Department of Energy Nike U.S. Department of State 3M adidas Microsoft
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Rank 2013
Percent 2013
9 9 13 13 13 16 16 18 18 18
8.14% 8.14% 6.98% 6.98% 6.98% 5.81% 5.81% 4.65% 4.65% 4.65%
Trend
NEW
6 -3 -3 23 13 20 -1 -3 18 -
2013 | US | Students | All undergraduate students 41
Potential Applicant Ranking | Top 10 Michigan Technological University | Natural Sciences
Employer DOW Chemical Mayo Clinic NASA Peace Corps Centers for Disease Control 3M American Cancer Society EPA FBI Merck & Co.
Rank 2013
Percent 2013
1 2 2 2 5 6 6 6 6 6
9.43% 7.55% 7.55% 7.55% 5.66% 3.77% 3.77% 3.77% 3.77% 3.77%
Trend
NEW
1 2 10 10 7 -2 6 -5 6
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers • Have you or will you apply to these employers?
2013 | US | Students | All undergraduate students 42
Actual communication channels | Top 10
47%
Employer websites
42% 44%
Career fairs
27% 29%
TV advertisements
Employer presentations on campus
33% 21% 16% 21% 19%
Career guidance websites
20%
Social networks/communities
Job boards
Career guides/books
Professional networks/communities
Outdoor/billboard advertisements
33% 18% 16% 17% 16% 17% 24% Michigan Technological University
16% 20%
• Through which channels have you learned about these employers? Please select as many alternatives as applicable.
All universities
2013 | US | Students | All undergraduate students 43
Table of contents
APPENDIX
SUMMARY
UNIVERSITY PERCEPTION
KEY BACKGROUND DATA
CAREER PREFERENCES
EMPLOYER PREFERENCES
UNIVERSITY PERCEPTION Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university.
2013 | US | Students | All undergraduate students 44
Career Services | Usage Michigan Technological University
All universities
34% 40%
60%
66%
Yes
No
• Have you used the career services office at your college or university?
Yes
No
2013 | US | Students | All undergraduate students 45
Career Services | Feedback
Average satisfaction: 34%
Michigan Technological University
28%
8.1 21%
19%
19%
All universities
17% 15%
15%
7.7
9%
7%
6%
3% 0% 0%
1% 1%
1
2
1%
3
Michigan Technological University
3% 1%
4
5
6
POOR
• How would you rate the career services offered at your college or university?
7
8
9
10
EXCELLENT
All universities
2013 | US | Students | All undergraduate students 46
Career Services | Importance Michigan Technological University
Career / job / internship fairs
83%
Company database with job and internship postings
49%
General help with job/internship search and CV/interview preparation
46%
Workshops (eg. resume writing, interviewing)
27%
Employer presentations
25%
Help with my career exploration and goals
23%
Personality or skills testing to better understand my career direction Online career advising Virtual career fairs/meet-ups with employers
• Which of these career services are most important to you?
17% 9% 7%
Online
On campus events
Personal counselling
2013 | US | Students | All undergraduate students 47
Career Services | Importance All universities
Career / job / internship fairs
65%
General help with job/internship search and CV/interview preparation
51%
Company database with job and internship postings
47%
Help with my career exploration and goals
35%
Workshops (eg. resume writing, interviewing)
27%
Personality or skills testing to better understand my career direction
23%
Employer presentations Online career advising Virtual career fairs/meet-ups with employers
• Which of these career services are most important to you?
21% 12% 10%
Online
On campus events
Personal counselling
2013 | US | Students | All undergraduate students 48
Factors affecting university choice
Prospects for future employment
66%
43%
Prestige/reputation Offered a specific program or field of study
60%
49%
Learning environment and educational facilities
48%
Offered me a scholarship or financial aid
47%
55% 53%
40% 35%
Social environment and recreational activities 28%
Costs (e.g. tuition, living expenses, accommodation, etc.)
58%
26% 24%
Advice from current students and/or alumni
19%
Proximity to home/family
47%
19% 24%
Advice from family
9%
Opportunities for international travel and study abroad Other
64%
45%
4% 4%
• Which of the following were the most integral factors in choosing your college or university?
24%
Michigan Technological University All universities
2013 | US | Students | All undergraduate students 49
Most attractive university attributes
High employment among graduates
49%
Good reputation among employers
45%
Provides the skills and knowledge for which employers are looking 27% 31% 20% 17%
Practical curriculum
14%
Interesting courses
11%
Inspiring professors/lecturers
24% 24%
11% 13%
Appropriate ratio of students per professor/lecturer
8% 9%
Top quality of service facilities (e.g. libraries, dorms, fitness facilities)
6%
Opportunities for international study/experience
5%
• Which attributes do you perceive as the most attractive?
66%
54% 47%
Good contacts with the employers in my field
Organizes a variety of social activities for students
69%
13% Michigan Technological University 16%
All universities
2013 | US | Students | All undergraduate students 50
Associated attributes with Michigan Technological University
Good reputation among employers
97%
High employment among graduates
91%
Provides the skills and knowledge for which employers are looking
89%
Practical curriculum
73%
Good contacts with the employers in my field
73%
Interesting courses
72%
Appropriate ratio of students per professor/lecturer
68%
Organizes a variety of social activities for students
68%
Opportunities for international study/experience
Top quality of service facilities (e.g. libraries, dorms, fitness facilities) Inspiring professors/lecturers
• Which of the following attributes do you associate with each college or university?
61% 52%
47%
Current students
2013 | US | Students | All undergraduate students 51
Top of mind association Michigan Technological University
• Please write the first word that comes to mind when thinking of your college or university.
2013 | US | Students | All undergraduate students 52
University recommendations
41%
36%
Average score: Michigan Technological University
8.7 21%20%
21% 19%
All universities
8.4 12% 10% 5% 3% 1% 0%
1% 0%
1% 0%
1% 1%
1
2
3
4
VERY UNLIKELY
2%
5
Michigan Technological University
3%
6
7
8
9
10
VERY LIKELY
• Based on your experiences, how likely would you be to recommend your college or university to a friend or family member?
All universities
2013 | US | Students | All undergraduate students 53
Table of contents
APPENDIX
SUMMARY
UNIVERSITY PERCEPTION
KEY BACKGROUND DATA
CAREER PREFERENCES
EMPLOYER PREFERENCES
SUMMARY A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick visual overview of the career profile of your students.
2013 | US | Students | All undergraduate students 54
Quick facts about students’ career preferences Michigan Technological University Top 3 most used communication channels:
Average age (years):
• Employer websites
20.6
• Career fairs • TV advertisements
Top 3 career profiles:
Top 3 industries:
• Leader
• Engineering and Manufacturing
• Entrepreneur
• Aerospace and Defense
• Idealist
64% 36%
• Energy
Top 5 most attractive attributes:
Average expected annual salary:
55,032 USD
• Secure employment (Job Characteristics) • A creative and dynamic work environment (People & Culture) • Respect for its people (People & Culture)
• Challenging work (Job Characteristics) Top 3 career goals:
• A friendly work environment (People & Culture)
• To have work/life balance • To be secure or stable in my job • To be dedicated to a cause or to feel that I am serving a greater good This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research.
2013 | US | Students | All undergraduate students 55
Quick facts about students’ career preferences All universities Top 3 most used communication channels:
Average age (years):
• Employer websites
20.9
• TV advertisements • Social networks/communities
Top 3 career profiles:
Top 3 industries:
• Leader
• Health Care Services
• Idealist
• Media and Advertising
• Entrepreneur
34% 66%
• Educational and Scientific Institutions
Top 5 most attractive attributes:
Average expected annual salary:
52,028 USD
• Respect for its people (People & Culture) • Secure employment (Job Characteristics) • A creative and dynamic work environment (People & Culture)
Top 3 career goals:
• Professional training and development (Job Characteristics)
• To have work/life balance
• A friendly work environment (People & Culture)
• To be secure or stable in my job • To be dedicated to a cause or to feel that I am serving a greater good This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research.
2013 | US | Students | All undergraduate students 56
Table of contents
APPENDIX
SUMMARY
UNIVERSITY PERCEPTION
APPENDIX Additional data on topics covered in previous sections.
KEY BACKGROUND DATA
CAREER PREFERENCES
EMPLOYER PREFERENCES
57
2013 | US | Students | All undergraduate students
APPENDIX RESEARCH BACKGROUND QUESTIONS
DRIVERS OF EMPLOYER ATTRACTIVENESS
PREFERRED EMPLOYERS
CAREER PROFILES
2013 | US | Students | All undergraduate students 58
About the Universum Student Survey and the target group METHODOLOGY
THIS REPORT
THE QUESTIONNAIRE Created based on 25 years of experience, extensive research within HR, focus groups, and communication with both our clients and students. Global perspective - local insight.
312 Educational institutions
DATA COLLECTION Conducted via an exclusive survey, distributed via university contacts, the Universum Panel, and local partners.
STATISTICAL ANALYSIS In order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets.
34% 66%
65,679 all undergraduate students in the survey
FIELD PERIOD December 2012 to March 2013
Total number of respondents in the survey
69,418
2013 | US | Students | All undergraduate students 59
Ethnicity
89%
White/Caucasian Multi-racial
57% 2% 5%
Asian
2%
Latino/Hispanic
1%
American Indian/Alaskan Native
1% 0%
Asian-Indian
1% 2%
10% 10%
Black/African American
1%
Middle Eastern
1% 1%
Native Hawaiian or Pacific Islander Other I do not wish to say
10%
0%
1% 1% 3% 3%
• How would you classify your ethnic background?
Michigan Technological University All universities
2013 | US | Students | All undergraduate students 60
Academic performance AVERAGE 1%
Michigan Technological University
Less than 2.0
0%
3.3
5% 2.0 - 2.49
1%
All universities
20% 2.5 - 2.99
3.6
5%
32% 3.0 - 3.49
25%
Michigan Technological University
42% 3.5 - 4.0
69%
• What is your cumulative GPA?
All universities
2013 | US | Students | All undergraduate students 61
Areas of study | Business (1/3)
Area of study Accounting/Auditing/Taxation Marketing Management Finance Business Administration & Management Management Information Systems Economics Operations Supply Chain Management Advertising Digital Communications and Multimedia Human Resource Management Banking Business Law Communication Studies
• What is your major(s)/main area(s) of study?
Michigan Technological University 26% 22% 16% 14% 12% 12% 6% 6% 6% 4% 4% 4% 2% 2% 2%
All universities 24% 16% 11% 19% 10% 3% 11% 1% 2% 4% 1% 3% 1% 1% 5%
2013 | US | Students | All undergraduate students 62
Areas of study | Business (2/3)
Area of study International Business Journalism Labor Studies Logistics Non-Profit Administration Prelaw Project Management Public Administration & Policy Public Relations Statistics Tourism Actuarial Science Broadcasting, Telecommunications, and Mass Media Entrepreneurial Studies Film and Media Arts
• What is your major(s)/main area(s) of study?
Michigan Technological University 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 0% 0% 0% 0%
All universities 6% 3% 0% 1% 1% 2% 1% 1% 4% 1% 1% 1% 2% 3% 2%
2013 | US | Students | All undergraduate students 63
Areas of study | Business (3/3)
Area of study Financial Management Financial Planning Healthcare Administration Hospitality Management Industrial Management Information, Risk & Operations Management (IROM) Insurance Merchandising & Retail/ Fashion Apparel Radio and Television Real Estate Restaurant Management Sales Speech Communication Strategic and Organizational Communication Other Business Undeclared
• What is your major(s)/main area(s) of study?
Michigan Technological University 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
All universities 2% 2% 3% 3% 0% 1% 0% 2% 1% 1% 0% 1% 1% 1% 2% 3%
2013 | US | Students | All undergraduate students 64
Areas of study | Engineering (1/2)
Area of study Mechanical Engineering Electrical Engineering Chemical Engineering Biomedical Engineering Civil Engineering Computer Engineering Environmental Engineering Materials Engineering General Engineering Engineering Technology Aerospace Engineering/Aeronautics Computer Science Construction Manufacturing Engineering
• What is your major(s)/main area(s) of study?
Michigan Technological University 37% 16% 13% 12% 10% 8% 6% 4% 2% 2% 1% 1% 1% 1%
All universities 24% 12% 12% 9% 11% 8% 4% 2% 1% 2% 6% 8% 2% 1%
2013 | US | Students | All undergraduate students 65
Areas of study | Engineering (2/2)
Area of study Software Engineering Systems Analysis & Engineering Physics Engineering Biological Engineering/Bioengineering Electronics Engineering Architectural Engineering Industrial Engineering/Design Astronautical Engineering Biomolecular Engineering Engineering Management Nuclear Engineering Packaging Petroleum Engineering Other Engineering Undeclared
• What is your major(s)/main area(s) of study?
Michigan Technological University 1% 1% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
All universities 1% 1% 1% 3% 1% 2% 6% 0% 1% 1% 1% 0% 2% 1% 1%
2013 | US | Students | All undergraduate students 66
Areas of study | IT (1/2)
Area of study Computer Science Computer Networking Network Security Computer Information Technology Computer Programming Computer Information Systems Software Engineering Information Systems Security Internet Technologies Information Technology Management Information System (MIS) Technology Management Computer Forensics
• What is your major(s)/main area(s) of study?
Michigan Technological University 51% 29% 22% 20% 17% 15% 15% 10% 7% 5% 5% 5% 2%
All universities 37% 8% 7% 14% 15% 16% 8% 9% 3% 18% 11% 4% 3%
2013 | US | Students | All undergraduate students 67
Areas of study | IT (2/2)
Area of study Engineering Technology Game Design Graphics & Multimedia Information Systems Telecommunications/Data Networking Web Development and Design Web Management Computer Engineering Geographic Information Systems Information Assurance Managing Innovation Other IT Undeclared
• What is your major(s)/main area(s) of study?
Michigan Technological University 2% 2% 2% 2% 2% 2% 2% 0% 0% 0% 0% 2% 0%
All universities 1% 7% 8% 16% 3% 12% 3% 4% 1% 3% 1% 1% 2%
2013 | US | Students | All undergraduate students 68
Areas of study | Humanities/liberal arts/education (1/3)
Area of study Mass Communication Education English Music Graphic & Interactive Design Psychology Theatre and Dance Anthropology Science, Technology, and Society Program Art and Art History Cultural Studies History Humanities Program Photography Creative Writing
• What is your major(s)/main area(s) of study?
Michigan Technological University 32% 18% 16% 13% 11% 11% 11% 8% 8% 5% 5% 5% 5% 5% 3%
All universities 8% 14% 9% 4% 2% 18% 3% 4% 1% 5% 1% 6% 1% 1% 3%
2013 | US | Students | All undergraduate students 69
Areas of study | Humanities/liberal arts/education (2/3)
Area of study Foreign Language Gender Studies International Studies Linguistics Social Sciences Sociology American Studies Architecture Child/Family Development Classical Studies Comparative Literature Program Counseling Criminal Justice Ethnic and Regional Studies European Studies
• What is your major(s)/main area(s) of study?
Michigan Technological University 3% 3% 3% 3% 3% 3% 0% 0% 0% 0% 0% 0% 0% 0% 0%
All universities 8% 1% 5% 2% 3% 6% 0% 2% 3% 1% 0% 1% 6% 1% 0%
2013 | US | Students | All undergraduate students 70
Areas of study | Humanities/liberal arts/education (3/3)
Area of study Geography and the Environment Government Interior Design International Relations Law and Legal Studies Peace Studies Philosophy Planning Political Science Pre-Law Religious Studies Social Work Special Education Speech Therapy Women's Studies Other Humanities Undeclared
• What is your major(s)/main area(s) of study?
Michigan Technological University 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
All universities 1% 1% 1% 4% 2% 0% 2% 0% 10% 4% 1% 3% 2% 2% 1% 4% 2%
2013 | US | Students | All undergraduate students 71
Areas of study | Natural sciences (1/3)
Area of study Biology Chemistry and Biochemistry Mathematics & Statistics Forestry Ecology Environmental Studies Exercise Science Psychology Microbiology Pre-Medical Studies Health Sciences Physics Pharmacy
• What is your major(s)/main area(s) of study?
Michigan Technological University 22% 21% 14% 12% 11% 9% 8% 8% 7% 7% 6% 6% 5%
All universities 28% 13% 5% 0% 1% 4% 3% 11% 3% 17% 10% 3% 3%
2013 | US | Students | All undergraduate students 72
Areas of study | Natural sciences (2/3)
Area of study Geology Marine Science Physical Therapy Wildlife Ecology Sports Management Animal Sciences Astronomy Kinesiology Veterinary Science Zoology Biotechnology Computer Science Forensic Sciences
• What is your major(s)/main area(s) of study?
Michigan Technological University 4% 4% 4% 4% 3% 2% 2% 2% 2% 2% 1% 1% 1%
All universities 1% 1% 4% 1% 1% 4% 1% 4% 3% 2% 1% 1% 1%
2013 | US | Students | All undergraduate students 73
Areas of study | Natural sciences (3/3)
Area of study Agriculture Atmospheric Studies Aviation Dietetics/Nutrition Food Science Geography Geoscience Human Ecology Neuroscience Nursing Occupational Science Public Health Other Natural Sciences Undeclared
• What is your major(s)/main area(s) of study?
Michigan Technological University 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 1% 0%
All universities 2% 0% 0% 3% 1% 1% 1% 0% 5% 13% 1% 3% 1% 1%
2013 | US | Students | All undergraduate students 74
All universities (1/12)
University
Total
University
Total
Arizona State University Ohio State University University of Central Florida Texas A&M University Pennsylvania State University Purdue University Michigan State University University of Florida University of Illinois - Urbana-Champaign University of Houston University of Wisconsin - Madison Rutgers University - New Brunswick University of Washington - Seattle
1.34% 1.15% 1.15% 1.13% 1.06% 0.99% 0.94% 0.94% 0.88% 0.87% 0.83% 0.78% 0.78%
University of Arizona North Carolina State University - Raleigh University of Maryland - College Park University of South Florida Florida State University University of Michigan - Ann Arbor University of Colorado - Boulder Virginia Tech University of Texas - Austin Iowa State University University of California - Berkeley Colorado State University Temple University
0.77% 0.76% 0.76% 0.75% 0.71% 0.71% 0.69% 0.69% 0.69% 0.69% 0.68% 0.68% 0.66%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report . These respondent percentages are weighted according to the actual population of students at these universities.
2013 | US | Students | All undergraduate students 75
All universities (2/12)
University
Total
University
Total
University of Texas - Arlington California State University - Long Beach Texas Tech University George Mason University University of Georgia University of Akron Louisiana State University University of California - San Diego University of Texas - San Antonio University of Cincinnati Boston University Florida Atlantic University Northeastern University
0.65% 0.64% 0.64% 0.64% 0.64% 0.63% 0.62% 0.62% 0.61% 0.61% 0.59% 0.59% 0.58%
University of Massachusetts - Amherst University of Minnesota - Twin Cities Georgia State University West Virginia University Indiana University Florida International University California State University - Fullerton Virginia Commonwealth University Syracuse University University of South Carolina - Columbia Kansas State University Kennesaw State University Kent State University
0.58% 0.57% 0.57% 0.57% 0.56% 0.56% 0.56% 0.55% 0.55% 0.55% 0.55% 0.54% 0.54%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report . These respondent percentages are weighted according to the actual population of students at these universities.
2013 | US | Students | All undergraduate students 76
All universities (3/12)
University
Total
University
Total
University of Tennessee San Diego State University University of Kentucky University of Nebraska - Lincoln Wayne State University Oklahoma State University University of New Mexico University of Iowa University of Kansas Old Dominion University California State University - Northridge University of North Carolina - Charlotte California Polytechnic State University - San Luis Obispo
0.54% 0.53% 0.53% 0.53% 0.52% 0.52% 0.52% 0.52% 0.51% 0.51% 0.51% 0.50% 0.50%
University of Oklahoma Northern Arizona University Auburn University SUNY Stony Brook New York University University of Arkansas - Fayetteville Central Michigan University Rochester Institute of Technology University of Texas - El Paso Georgia Institute of Technology East Carolina University Clemson University University of Connecticut
0.49% 0.48% 0.48% 0.48% 0.48% 0.47% 0.47% 0.47% 0.47% 0.46% 0.46% 0.46% 0.45%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report . These respondent percentages are weighted according to the actual population of students at these universities.
2013 | US | Students | All undergraduate students 77
All universities (4/12)
University
Total
University
Total
University of Southern California University of California - Santa Barbara CUNY Baruch College University of Delaware University of California - Riverside University of Pittsburgh University of North Carolina - Chapel Hill University of Illinois - Chicago Eastern Michigan University James Madison University DePaul University Mississippi State University Towson University
0.45% 0.45% 0.44% 0.44% 0.43% 0.43% 0.43% 0.43% 0.43% 0.43% 0.42% 0.42% 0.42%
University of North Texas University of Puerto Rico Northern Illinois University California State University - Fresno Cornell University Boise State University Ball State University New Mexico State University Portland State University Illinois State University University of Rhode Island University of Missouri - Columbia University of Virginia
0.42% 0.41% 0.41% 0.41% 0.41% 0.40% 0.40% 0.40% 0.39% 0.38% 0.38% 0.37% 0.37%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report . These respondent percentages are weighted according to the actual population of students at these universities.
2013 | US | Students | All undergraduate students 78
All universities (5/12)
University
Total
University
Total
Western Kentucky University University of Oregon CUNY Brooklyn College University of Colorado - Denver Oregon State University University of Mississippi CUNY Queens College Miami University of Ohio University of California - Santa Cruz CUNY New York City College of Technology University of South Alabama University of Pennsylvania University of Alaska - Fairbanks
0.37% 0.37% 0.37% 0.37% 0.35% 0.35% 0.35% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34%
Texas Pan American University Youngstown State University Montclair State University Southern Illinois University Baylor University University of Vermont Appalachian State University Western Washington University University of Alabama University of Louisville SUNY Binghamton University of California - Los Angeles Western Michigan University
0.34% 0.33% 0.33% 0.32% 0.32% 0.32% 0.32% 0.32% 0.32% 0.31% 0.31% 0.31% 0.31%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report . These respondent percentages are weighted according to the actual population of students at these universities.
2013 | US | Students | All undergraduate students 79
All universities (6/12)
University
Total
University
Total
Southeastern Louisiana University Missouri State University Harvard University Indiana University of Pennsylvania University of North Florida Washington State University Idaho State University SUNY Albany University of Hawaii Wright State University Wichita State University University of Miami University of Maryland - Baltimore County
0.31% 0.31% 0.30% 0.30% 0.30% 0.30% 0.29% 0.29% 0.29% 0.29% 0.29% 0.28% 0.28%
University of Northern Iowa Northwestern University University of Nevada - Las Vegas University of Wyoming Arkansas State University Indiana State University North Dakota State University Florida A&M University Brigham Young University University of Idaho George Washington University Loyola University - Chicago New Jersey Institute of Technology
0.28% 0.28% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.25% 0.25% 0.25% 0.25% 0.25%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report . These respondent percentages are weighted according to the actual population of students at these universities.
2013 | US | Students | All undergraduate students 80
All universities (7/12)
University
Total
University
Total
University of West Georgia College of Charleston Marshall University University of Maine Michigan Technological University University of Southern Indiana Drexel University University of California - Irvine St. Cloud State University Saginaw Valley State University CUNY College of Staten Island University of Northern Colorado Georgetown University
0.25% 0.24% 0.24% 0.24% 0.24% 0.23% 0.23% 0.23% 0.22% 0.22% 0.22% 0.22% 0.21%
University of Wisconsin - Milwaukee Villanova University Columbia University University of Dayton University of Michigan - Dearborn Utah State University Rensselaer Polytechnic Institute Middle Tennessee State University SUNY Buffalo University of California - Davis Washington University in St. Louis Murray State University Texas Woman's University
0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.20% 0.20% 0.20% 0.20% 0.19% 0.19%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report . These respondent percentages are weighted according to the actual population of students at these universities.
2013 | US | Students | All undergraduate students 81
All universities (8/12)
University
Total
University
Total
St. Louis University Texas Christian University Tulane University University of Central Missouri Johns Hopkins University Emory University Morgan State University University of Texas - Dallas Rutgers University - Newark Howard University Rhode Island College Prairie View A&M University Texas Southern University
0.19% 0.19% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.17% 0.17%
Duke University Radford University Southern Methodist University Boston College Fordham University Regis University Massachusetts Institute of Technology University of San Francisco Ramapo College College of New Jersey Loyola Marymount University Columbus State University American University
0.17% 0.17% 0.17% 0.16% 0.16% 0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report . These respondent percentages are weighted according to the actual population of students at these universities.
2013 | US | Students | All undergraduate students 82
All universities (9/12)
University
Total
University
Total
Santa Clara University Southern Utah University Lehigh University University of San Diego University of Denver Stanford University Bradley University Case Western Reserve University St. Joseph's University Western Connecticut State University University of Rochester Alabama A&M University University of Toledo
0.15% 0.15% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.13% 0.13% 0.13% 0.13%
Princeton University College of William and Mary Bentley University Seton Hall University Chapman University Truman State University University of Chicago La Salle University New York Institute of Technology Creighton University Carnegie Mellon University Robert Morris University Fort Hays State University
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report . These respondent percentages are weighted according to the actual population of students at these universities.
2013 | US | Students | All undergraduate students 83
All universities (10/12)
University
Total
University
Total
CUNY Hunter College San Jose State University Fairfield University Embry Riddle Aeronautical University Providence College Wake Forest University Yale University Keene State College Bucknell University Kettering University University of Mary Washington University of Richmond Butler University
0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.09% 0.09% 0.09% 0.09%
Rice University University of Notre Dame Dartmouth College Colorado School of Mines University of Utah Polytechnic Institute of New York University Clark Atlanta University Lewis University University of Washington - Bothell North Carolina A&T State University California Polytechnic State University - Pomona Brandeis University Pace University - New York City
0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.07% 0.07% 0.07% 0.07% 0.07%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report . These respondent percentages are weighted according to the actual population of students at these universities.
2013 | US | Students | All undergraduate students 84
All universities (11/12)
University
Total
University
Total
Lafayette College Eastern Illinois University California State University - Dominguez Hills University of Evansville Trinity University Morehouse College Fairleigh Dickinson University Xavier University Babson College Worcester Polytechnic Institute Marquette University Spelman College Hofstra University
0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.04% 0.04%
University of St. Thomas - St. Paul Tuskegee University Brown University Vanderbilt University Hampton University DePauw University California Institute of Technology Albion College St. John's University Smith College Bowling Green State University Rutgers University - Camden Oakland University
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report . These respondent percentages are weighted according to the actual population of students at these universities.
2013 | US | Students | All undergraduate students 85
All universities (12/12)
University
Total
University
Total
Claflin University CUNY City College Tufts University California State University - Sacramento Wentworth Institute of Technology Barnard College Oregon Institute of Technology Manhattan College Georgia Southern University Southern New Hampshire University Olin College of Engineering University of New Orleans University of New Hampshire Huston-Tillotson University
0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01%
Central Connecticut State University University of Arkansas - Pine Bluff Bryant University University of Texas - Tyler University of Ohio Stevens Institute of Technology Missouri University of Science and Technology Cleveland State University CUNY Medgar Evers College Southern University and A&M College Bryn Mawr College Rose-Hulman Institute of Technology Other
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 5.74%
• Which educational institution do you attend?
The group “All universities” is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report . These respondent percentages are weighted according to the actual population of students at these universities.
86
2013 | US | Students | All undergraduate students
APPENDIX RESEARCH BACKGROUND QUESTIONS
DRIVERS OF EMPLOYER ATTRACTIVENESS
PREFERRED EMPLOYERS
CAREER PROFILES
2013 | US | Students | All undergraduate students 87
Attractive attributes | Employer Reputation & Image
53%
Innovation
41% 42% 44%
Ethical standards Attractive/exciting products and services
35% 30%
Financial strength
32% 35%
Environmental sustainability
29% 19%
24% 30%
Prestige Market success
20% 24%
Inspiring management
18%
Corporate Social Responsibility
17% 19%
Fast-growing/entrepreneurial
28%
10% 15%
Michigan Technological University All universities
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
2013 | US | Students | All undergraduate students 88
Attractive attributes | Job Characteristics
50% 50%
Secure employment 41%
Challenging work
32%
Professional training and development
38% 42% 36%
Variety of assignments
27% 27% 28%
Flexible working conditions
24% 24%
High level of responsibility
Opportunities for international travel/relocation Team-oriented work Control over my number of working hours Client interaction
22% 29% 22% 23% 14% 15% 11% 17%
Michigan Technological University All universities
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
2013 | US | Students | All undergraduate students 89
Attractive attributes | People & Culture
A creative and dynamic work environment
51% 46%
Respect for its people
48% 50% 47% 41%
A friendly work environment Leaders who will support my development
40% 41%
Recognizing performance (meritocracy)
34% 30%
Enabling me to integrate personal interests in my schedule
26% 22% 20% 19%
Recruiting only the best talent
11% 14%
Support for gender equality Interaction with international clients and colleagues Acceptance towards minorities
8% 16% Michigan Technological University
5%
12%
All universities
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
2013 | US | Students | All undergraduate students 90
Attractive attributes | Remuneration & Advancement Opportunities
38% 37%
Clear path for advancement
38% 43%
Leadership opportunities
36%
Competitive base salary
27% 35%
Competitive benefits
27% 34% 39%
Good reference for future career
34% 38%
High future earnings
31% 29%
Sponsorship of future education Overtime pay/compensation Performance-related bonus Rapid promotion
13% 13% 12% 17% 9% 10%
Michigan Technological University All universities
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
91
2013 | US | Students | All undergraduate students
APPENDIX RESEARCH BACKGROUND QUESTIONS
DRIVERS OF EMPLOYER ATTRACTIVENESS
PREFERRED EMPLOYERS
CAREER PROFILES
2013 | US | Students | All undergraduate students 92
Ideal Employer Ranking | Top 10 Michigan Technological University | Business
All universities | Business
1. Google (22.50%)
1. Google (21.10%)
2. Ford Motor Company (17.50%)
2. Walt Disney Company (16.90%)
3. Chrysler (12.50%)
3. Apple (16.78%)
3. DOW Chemical (12.50%)
4. Ernst & Young (11.55%)
3. Nike (12.50%)
5. Nike (11.15%)
6. Apple (10.00%)
6. J.P. Morgan (10.79%)
6. Deloitte (10.00%)
7. Deloitte (9.95%)
6. Ernst & Young (10.00%)
8. PwC (PricewaterhouseCoopers) (8.81%)
6. General Motors (10.00%) 6. Microsoft (10.00%)
9. Goldman Sachs (8.51%) 10. KPMG LLP (6.65%)
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
2013 | US | Students | All undergraduate students 93
Ideal Employer Ranking | Top 10 Michigan Technological University | Engineering
All universities | Engineering
1. 3M (18.92%)
1. NASA (19.39%)
2. Ford Motor Company (15.05%)
2. Google (18.45%)
3. NASA (14.84%)
3. Boeing (16.64%)
4. General Motors (14.41%)
4. Apple (13.40%)
5. Caterpillar Inc. (13.33%)
5. Microsoft (13.07%)
6. Google (11.61%)
6. Lockheed Martin Corporation (11.42%)
7. General Electric (10.32%)
7. General Electric (8.64%)
7. John Deere (10.32%)
8. Walt Disney Company (8.36%)
9. DOW Chemical (9.68%)
9. U.S. Department of Energy (7.50%)
10. Boeing (9.25%)
10. Exxon Mobil Corporation (7.04%)
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
2013 | US | Students | All undergraduate students 94
Ideal Employer Ranking | Top 10 Michigan Technological University | IT
All universities | IT
1. Google (65.79%)
1. Google (47.17%)
2. Microsoft (34.21%)
2. Microsoft (33.37%)
3. Blizzard Entertainment (31.58%)
3. Apple (27.62%)
4. IBM (26.32%)
4. IBM (14.22%)
5. Intel (23.68%)
5. Amazon (12.89%)
6. Cisco Systems (21.05%)
6. Blizzard Entertainment (12.48%)
7. Apple (18.42%)
7. Intel (11.31%)
8. Amazon (15.79%)
8. Facebook (11.19%)
8. D.O.D. (15.79%)
9. Cisco Systems (10.71%)
8. FBI (15.79%)
10. Walt Disney Company (10.62%)
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
2013 | US | Students | All undergraduate students 95
Ideal Employer Ranking | Top 10 Michigan Technological University | Humanities/Liberal Arts/Education
All universities | Humanities/Liberal Arts/Education
1. Apple (23.33%)
1. Walt Disney Company (22.03%)
2. Google (16.67%)
2. United Nations (17.72%)
2. NASA (16.67%)
3. U.S. Department of State (16.95%)
2. Walt Disney Company (16.67%)
4. Google (16.95%)
5. FBI (13.33%)
5. Teach for America (16.56%)
5. Mayo Clinic (13.33%)
6. FBI (15.01%)
5. Peace Corps (13.33%)
7. Peace Corps (13.90%)
8. 3M (6.67%)
8. Apple (13.37%)
8. American Cancer Society (6.67%)
9. National Security Agency (NSA) (7.09%)
8. Best Buy (6.67%)
10. NBCUniversal (7.04%)
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
2013 | US | Students | All undergraduate students 96
Ideal Employer Ranking | Top 10 Michigan Technological University | Natural Sciences
All universities | Natural Sciences
1. Mayo Clinic (22.09%)
1. National Institutes of Health (22.39%)
2. Centers for Disease Control (16.28%)
2. Mayo Clinic (20.24%)
2. DOW Chemical (16.28%)
3. American Cancer Society (17.78%)
2. EPA (16.28%)
4. Centers for Disease Control (17.57%)
5. NASA (13.95%)
5. Google (10.00%)
6. American Cancer Society (9.30%)
6. NASA (9.93%)
6. Peace Corps (9.30%)
7. Peace Corps (9.55%)
6. Under Armour, Inc. (9.30%)
8. Walt Disney Company (9.54%)
9. D.O.D. (8.14%)
9. EPA (9.49%)
9. FBI (8.14%)
10. FBI (8.48%)
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers
97
2013 | US | Students | All undergraduate students
APPENDIX RESEARCH BACKGROUND QUESTIONS
DRIVERS OF EMPLOYER ATTRACTIVENESS
PREFERRED EMPLOYERS
CAREER PROFILES
2013 | US | Students | All undergraduate students 98
Universum Career Profiles CAREERIST: A student who continuously wants to develop. This type of student wants to follow a promising career path within a prestigious and meritocratic environment.
IDEALIST: A student who pursues ethical and sustainable principles and values. This student is strongly attracted to employers whose mission and vision are in line with his/her own principles and standards.
ENTREPRENEUR: A student who appreciates working in an evolving environment, in which he/she can solve changing and challenging problems.
INTERNATIONALIST: A student who is open-minded and prefers international surroundings. This type of student enjoys meeting new people, traveling and working abroad.
HARMONIZER: A student who prefers a stable work environment that is characterized by a respectful and balanced management philosophy.
LEADER: A student who has an inspiring attitude and searches for jobs where he/she can apply and further develop his/her leadership skills. This student is not afraid of making decisions and taking responsibility.
HUNTER: A student who focuses on monetary aspects. This student chases financially lucrative and competitive jobs.
• The Universum Career Profiles are based on the attributes that students select as most important.
2013 | US | Students | All undergraduate students 99
Universum Career Profiles 1/2
The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness. Different attribute selections produce different Career Profiles. To match a certain profile, a minimum amount of points must be reached.
CAREERIST • Prestige (3) • Recruiting only the best talent (3) • Clear path for advancement (3) • Market success (1) • Professional training and development (1)
• • • •
Sponsorship of future education (2) Rapid promotion (3) Recognizing performance (meritocracy) (2) Good reference for future career (3)
12 out of 21 points
ENTREPRENEUR • Fast-growing/entrepreneurial (3) • A creative and dynamic work environment (3) • Challenging work (1)
• Variety of assignments (1) • Innovation (2) • Attractive/exciting products and services (1)
6 out of 11 points
HARMONIZER • Respect for its people (2) • Enabling me to integrate personal interests in my schedule (3) • Team-oriented work (1)
• • • •
7 out of 15 points
Secure employment (2) Control over my number of working hours (3) Flexible working conditions (3) Overtime pay/compensation (1)
2013 | US | Students | All undergraduate students 100
Universum Career Profiles 2/2
HUNTER • Competitive base salary (3) • High future earnings (3) • Performance-related bonus (2)
• Competitive benefits (1) • Client interaction (1) • Financial strength (1)
6 out of 11 points
IDEALIST • A friendly work environment (1) • Ethical standards (3) • Corporate Social Responsibility (3)
• Environmental sustainability (3) • Support for gender equality (2) • Acceptance towards minorities (2)
6 out of 14 points
INTERNATIONALIST • Opportunities for international travel/relocation (3)
• Interaction with international clients and colleagues (3)
6 out of 6 points
LEADER • Leadership opportunities (3) • Leaders who will support my development (3)
• High level of responsibility (2) • Inspiring management (2)
5 out of 10 points
