University of Bristol Signage guidelines
Senate House Physics The Hawthorns Arts Social Sciences
Mathematics Medical Sciences
Introduction
CONTENTS 1
Philosophy
2
Hierarchy
2.1 Orientated map panel 2.2 Directional fingerpost 2.3 Main building sign
Behind the University of Bristol Signage Scheme is a simple aim – to make the University Precinct more ‘legible’ and welcoming
2.4 Department and number 2.5 Number
to visitors and the University community.
2.6 External grounds 2.7 Foyer directory
The scheme is about communicating the right
2.8 Floor area directory 3
Precinct areas
information at the right place and creating an
3.1 Precinct symbols 4
Off-precinct
4.1 Stoke Bishop 5
Branding
5.1 Colour 5.2 Typeface 5.3 UoB logo 6
integrated wayfaring system for pedestrians, riders and drivers. It is about getting from A to B and on to C as easily and efficiently as possible with
Materials, finishes and fixings
7
Sign location
8
DDA compliance
9
Preferred suppliers
the aid of clear, accurate, high quality information.
This guide enables anyone involved in the provision of signs to follow a carefully thought-through approach to their design, production and installation.
1 Philosophy The City of Bristol has an award-winning signage system (part of the Bristol Legible City initiative) which has become a model for other city-centre schemes in the UK. The University’s signage scheme has been designed to complement, and have strong visual associations with, the Bristol Legible City signs. The linkage between the schemes reflects the close relationship between town and gown and should be helpful to visitors to the University. The University signs have been designed as a family, with each element supporting the others and creating a stronger University brand across the Precinct.
2 Hierarchy The Signage Scheme works as a hierarchy, taking people from a broad understanding of the geography of the Precinct to the location of particular buildings and areas within them. It is intended to be readily understood by first-time visitors and by students, staff and alumni. The hierarchy comprises these elements:
i. Precinct area ii. Road / Street iii. Building name / Department iv. Floor v. Room / Individual’s title It is not necessary to apply all the above information to every sign. However, the information used always follows the suggested order.
There are eight primary signage types:
2.1 Orientated Precinct
Senate House Physics
map panel on a directional fingerpost: positioned on
Senate House
Mathematics Medical Sciences
Physics
The Hawthorns
The Hawthorns
Arts
Arts
Social Sciences
Social Sciences
main arterial routes.
2.2 Directional fingerpost: positioned at points where secondary wayfinding is required.
2.2
2.1
2.3 Main building:
T YNDALL AV E N U E
positioned either in front of, or directly
Senate House
on, key buildings.
Central administration and general enquiries
2.3
2.4 Department + number: TYNDALL’S PARK RD
positioned either in front of, or directly on,
34
departmental buildings.
2.5 Number: positioned on
Social Sciences and Law Economics, Finance and Management Politics
the building exterior by the main entrance.
2.4
TYND ALL’ S PAR K R D
34
2.5
Mathematics Medical Sciences
2.6 External grounds: Information and/or directional, positioned within the grounds of University buildings. Used in conjunction and always secondary to Main building signs.
2.7 Foyer directory: a slatted
2.7
CANT OCK
Ground floor Earthquake Link
sign positioned inside each
Queen’s Building
Design PC Lab
building entrance. ENGINEER ING
G
NOTE: to aid the user and maintain a uniform look, it is recommended that one signage system is used throughout a building
2
Second First
Ground floor Exit
i
i
Design PC Lab Design Studios Ground Mezzanine Lower Ground
Mechanical Dept office Rooms 2.1-2.62
rather than different
Aerospace HOD Office Aerospace Dept Office Graphic Design Unit Classroom 0.73
1
approaches floor by floor.
Avionics Laboratory
Earthquake Link
BLADE Seminar Room Civil Department Office Classrooms 1.7-1.8, 1.59-1.60 Engineering Maths Department Office
2.8 Floor/area directory:
Engineering Maths PC Laboratory
slatted signs positioned at wayfinding points within each building.
Faculty Office – General Enquiries
Ground floor
Lecture Theatres 1.15, 1.18
Exit
MEng Design Laboratories
Staff Common Room
PC Laboratory 1.16
Andrew Robertson Room
Postgraduate Office Pugsley Lecture Theatre Vice-Chancellor’s Room Workstation laboratory 1.19 Ground floor Andrew Robertson Room Dynamics Link Area Electrical Teaching Laboratory Staff Common Room Aerospace Department Office Central Design Office Classroom 0.73 Design Studios 1 & 2 Earthquake Link Area Graphic Design Unit M Junior Common Room Library L
Hydraulics Laboratory Workshop and Laboratories
Electrical Teaching Labs
2.8
3 Precinct areas In order to add cohesion to the disparate parts of the University, the Precinct has been divided into five areas. Bounded by the main arterial roads, each area is named, colour-coded and has an identifying symbol to simplify wayfinding. This coding is carried across all primary signage types. Precinct map: as seen on the orientated precinct map looking north.
3.1 Precinct symbols: used in conjunction with the precinct area colour. Important aid for those with defective colour vision.
Cantock
Royal Fort
Tyndall
Woodland
Wills
Pantone: 260
Pantone: 349
Pantone: 2747
Pantone: 166
Pantone: 187
Vinyl: Avery 868
Vinyl: Avery 734
Vinyl: Avery 852
Vinyl: Avery 848
Vinyl: Avery 770
BS: 24 C 39
RAL: 6029
RAL: 5002
RAL: 2004
RAL: 3001
4 Off-precinct Colour coding and identifying symbols are currently being developed for Off-precinct sites. 4.1 Example: Stoke Bishop, encompassing the University sites in that area.
Stoke Bishop Pantone: 7483 Vinyl: Avery 766 RAL: 6002
If you require Off-precinct signage, please consult with Alan Stealey, University of Bristol Gardens and Grounds Manager.
5 Branding It is very important to create consistent branding to maintain and strengthen the University’s image. The five area colours plus black and white form the complete Precinct signage colour palette. Offprecinct sites will not adopt the Precinct area colours. The only typeface used is Helvetica Neue. The University of Bristol logo is applied in its principal colours or in white on the designated colour background. The Precinct symbols appear on every sign. There is no deviation from these basic principles. 5.1 Colour The starting point for all the primary signage is the area colour, identifying approximately where the person is located. The area symbol appears either white on the area colour or in the area colour on white. All other information will appear as black type on a white background or as white type on a background of the area colour. For colour specification refer to 3.1 Precinct symbols.
5.2 Typeface
35 Helvetica Neue Thin
abcdefghijklmNOPQRSTUVWXYZ1234567890
Helvetica Neue is the University’s signage
45 Helvetica Neue Light
abcdefghijklmNOPQRSTUVWXYZ1234567890
typeface, selected for its legibility and flexibility. Different weights can be used to illustrate the signage hierarchy. The
55 Helvetica Neue Roman
abcdefghijklmNOPQRSTUVWXYZ1234567890
65 Helvetica Neue Medium 75 Helvetica Neue Bold
abcdefghijklmNOPQRSTUVWXYZ1234567890
abcdefghijklmNOPQRSTUVWXYZ1234567890
use of italicised faces is not recommended.
85 Helvetica Neue Heavy
abcdefghijklmNOPQRSTUVWXYZ1234567890
5.3 University of Bristol logo The University logo appears on most external signage in its principal colours of red and black on a white background. When using the logo on a dark coloured background (eg External grounds), its elements should appear white.
The University logo is placed in the left-hand
RO YA L F O RT
bottom edge of signs. The minimum isolation
respected. (Refer to Visual
Royal Fort Annexe
Identity guidelines at
Institute for Advanced Studies
area around it is always
www.bris.ac.uk/cms/ pro/visualidentity)
Minimum isolation area
Vinyl specification for University logo
Gloss Black
Avery 770
Cap = 1/4 of x
Front face
An example of the typographic fonts and
H E LV E T I C A NEUE 5 5 CAPS
weights used together with the position formula
z
on a main building sign.
y
Helvetica Neue 55 Helvetica Neue 55 Roman
x
s
s
m
y
1200mm
x 650mm
s
z
6 Materials, finishes and fixings The choice of materials has been carefully considered so that the appearance of the signage reflects positively on the identity of the University. Use of good quality finishes and materials will ensure longevity and a lasting smart appearance. The system requires durable materials and fixings that will minimise vandalism, facilitate easy changes to graphics and be low on maintenance.
Annotated sign:
Formed aluminium panel, stove enamelled white
shows suggested materials, finishes and fixing methods.
Double sided
Front face
TY N D A L L AV E N U E
Arts and Social Sciences Library
850mm from paved surface 650mm
50mm
200mm
1200mm
2 x 50mm square profile posts Aluminium posts, powder coated silver finished with anti-vandal gloss lacquer
Ground level
Vinyl type and coloured blocks are applied to panels and then finished with anti-vandal lacquer
{
Avery 800PF series (852 Sapphire Blue)
Avery 700 series (770 Red) Gloss Black
Top
Sign panels secured using rivets through sign trays
7 Sign location The positioning of signs is important and care is taken to ensure that they do not cause an obstruction and will not be obscured (by plants, parked vehicles, deliveries, etc). The primary signage types provide sufficient flexibility to suit the Precinct environment - for instance, it may be more appropriate to position a freestanding sign to one side of a building of historical and/or architectural merit than to fix the sign to the building itself.
Sign Design Guide
8 DDA Compliance
The following book is recommended reading for DDA compliance: Sign Design Guide. Peter Barker and June Fraser, JMU and
All elements of the University of Bristol signage have been carefully considered to meet the criteria of the Disability Discrimination Act.
the Sign Design Society, ISBN 185878 412 3
9 Preferred suppliers The following companies have direct experience in producing signage systems for the University of Bristol. Totem Design Consultants. Design and project management. www.totem-design.co.uk Tel: 0117 9625000 Contact: Len Upton
DMA Signs. Sign production company. Especially internal slatted systems. www.dmasigns.co.uk Tel: 01372 363808 Contact: Sue Willman
Stewart Signs. Sign production company. www.stewartsigns.co.uk Tel: 023 8025 4781 Contact: Sharon Longman
Wards of Bristol. Sign production company. www.ward-signs.co.uk Tel: 0117 9553385 Contact: Geoff Hickling
University of Bristol Signage guidelines
www.bristol.ac.uk Produced by Building Services For further information, please contact: Alan Stealey, Gardens and Grounds Manager © University of Bristol 2005, Senate House, Tyndall Avenue, Bristol, BS8 1TH Design: www.totem-design.co.uk