MEDIA-KIT

UNITED MEDIA PLATFORM

BRAND «ROSSIYSKAYA GAZETA»: «Rossiyskaya gazeta» Daily social and political newspaper «Rossiyskaya gazeta» - Nedelya Weekly issue «Rodina» Monthly historical magazine RG.RU Web portal «Rossiyskaya gazeta» supplements Special color thematic supplements

UNIQUE EDITIONS — UNIQUE AUDIENCE

More than 800 000 people read «Rossiyskaya gazeta» daily More than 17 000 000 people visit RG.ru monthly More 700 000 people use «Rossiyskaya gazeta» mobile devices More 970 000 people composed in official groups "Rossiyskaya Gazeta" in all the major social networks

Source: TNS Media, NRS Russia, may - october 2016; Google analytics december 2016.

THE REGIONAL NETWORK

33

branches in Russia and CIS

THE REGIONAL NETWORK OF «ROSSIYSKAYA GAZETA» 33 BRANCHES IN MAJOR CITIES OF RUSSIA ANS CIS

RATING OF DAILY BUSINESS PRESS

DYNAMICS REFERENCES MATERIALS NEWSCASTS AND PRESS REVIEW ON TV AND RADIO FOR JANUARY — DECEMBER 2016

DURATION OF REFERENCE MATERIALS MATERIALS NEWSCASTS AND PRESS REVIEW ON TV AND RADIO FOR JANUARY — DECEMBER 2016

600 500 400

TV

300

Radio

200

Total references

Duration (min)

523

1 269

4 648

3 652

100

december

november

october

september

august

july

june

may

april

march

february

january

0 According to results 2016 year, “Rossiyskaya gazeta" total januarydecember edition cited 6 074 times, and total duration of the material with the mention of 82 hours 1 minute.

2016 Rossiyskaya gazeta

Kommersant

Vedomosti

Izvestiya

Source: TNS Media Intelligence, january — december 2016 года

RATING OF DAILY BUSINESS PRESS

ISSUE READERSHIP OF DAILY NEWSPAPERS

Edition

Region

Rossiyskaya gazeta

Kommersant

809 500

Moscow

146 300

St. Petersburg

56 000

Russia

219 800

Moscow

108 900

Russia Moscow St. Petersburg Russia

RBK-daily

may — october 2016

Russia

St. Petersburg

Vedomosti

Average issue readership

Moscow St. Petersburg

37 300 147 600 89 600 9 100 293 700 135 100 14 800

Source: TNS Media, NRS Russia, Moscow, St. Petersburg, may — october 2016

AUDIENCE: «ROSSIYSKAYA GAZETA»

«Rossiyskaya gazeta» - today is a modern multimedia platform that daily provides readers with the most recent, trustworthy and major information about regional, federal and world wide events.

16,4%

executive

19,8% specialists

55,9% high and middle revenue

Daily (except Saturdays and Sundays) Volume: 16 - 24 pages Circulation: 160 000 copies – daily issue Distribution: 65% subscribers, 35% retail Color: for Moscow and SaintPetersburg readers newspaper is represented in color

46,5%

higher education

56,6%

active age (20-54)

Source: TNS Media, NRS Russia, may — october 2016

809 500

146 300

56 000

Russia

Moscow

St. Petersburg

SOCIO-DEMOGRAPHIC PROFILE OF «ROSSIYSKAYA GAZETA» AUDIENCE

Loyal audience

Source: TNS, NRS-Russia, may — october 2016

High

340,1 Middle

61,5 White collars

132,9 Executive

AGE 16-24 years

25-34 years

85,4

130,6

ths.

35-44 years ths.

137,5

45-54 years ths.

126,7

ths.

160,5 Specialists

ths. people

Higher

Men

TARGET AUDIENCE

112,8 ths. people

376,5

357,4

ths.

REVENUE

ths.

EDUCATION

1 134 300

ths. people

Audience of one issue

ths. people

809 500

people

Semiannual audience

people

9 112 900

people

Women

ths. people

452,1

ths. people

GENDER

RUSSIA

AUDIENCE: «ROSSIYSKAYA GAZETA» - NEDELYA

«Rossiyskaya gazeta» - Nedelya weekly issue of "Rossiyskaya Gazeta"

7,3%

executive

Distribution

13,9%

90% subscription

specialists

78,1% 10% retail

high and middle revenue

32,1%

higher education

Frequency: 1 per week (Thursday) Format: А3 Federal circulation: 3 300 000 copies Moscow circulation: 140 000 copies Distribution: Russia /ad targeting option is available/ Color: Moscow and St.-Petersburg in color, regions – black-white

Major rubrics: • Topic of the week • Event of the week • Week of jurisdiction

• Finance • Through out the world • Education • Medicine • Healthcare • Your finance

• Real estate • Cars • Feed back • Authors rubric • Commerce • Moscow pages

70,1%

active age (18-60)

Source: FOM, june 2016

• Movies • TV schedule • Garden and yard • Culture, sport • Weather • Crosswords

4 873 585 Russia

«RODINA» - MONTHLY HISTORICAL MAGAZINE

MONTHLY ILLUSTRATED HISTORICAL MAGAZINE Founded in 1879 the magazine continues the tradition of its pre-revolutionary publications. In its present form it has been published since 1989. Since January 2014 the magazine is in a line of printed products of the Rossiyskaya gazeta. The decision to transform the magazine in its design and content is due to increasing interest of the Russians to the history of their country.

Frequence: 1 per month Print: full color Format: А4 Volume: 140 pages Circulation: 15 500 copies

AUDIENCE‘S INTEREST IN HISTORICAL THEMES IS GROWING

SEARCHES GROWTH IN THE INTERNET IN RUSSIA IN 2015

History textbook Source: Google Trends 2016

+33%

Russian history

+30%

History of Russia

+16%

SPECIAL THEMATIC SUPPLEMENTS

Special color thematic supplements to «Rossiyskaya gazeta»: • Wide thematic spectrum: investments, ecology, industrial and manufacturing fields, regions, international cooperation, etc. • Effective way of your business promotion • Direct contact with target audience • Publication of client-oriented supplements

Thematic and special supplements to «Rossiyskaya gazeta» represented in two formats: • А2, newsprint, volume 4-8 pages • В3, glossy coated paper, volume by 16 pages

WEB SITE RG.RU

AFFLUENT SOCIAL AND POLITICAL WEB SITE Comfortable and easy to use design that meet all the requirements of modern tendencies

More than 17 000 000 people visit Rg.ru monthly

More than 700 000 people use «Rossiyskaya gazeta» mobile supplements

Online translations of social and political, business, cultural and sports events

Unique photo archive of modern and contemporary history of Russian Federation

News and thematic video content from our own correspondents in Russian Federation and abroad

Source: Google analytics, december 2016

RG.RU WEB SITE TRAFFIC RANK

RG.RU WEB SITE TRAFFIC RANK IN RUSSIA AND ABROAD

56 500 000 total number of displays per month

12000 10000 8000

17 160 000 unique visitors per month

6000 4000 2000

5 250 000

0

unique visitors per week Rg.ru

Kommersant.ru

Vedomosti.ru

1 000 000 unique visitors per days

Source: Google Analytics, december 2016

Source: TNS Web Index

SOCIO-DEMOGRAPHIC PROFILE OF RG.RU AUDIENCE

RUSSIA

GENDER

Information concerning Russian Federation only

3,8

5,2

mln. people

3 256 000 Weekly audience

EDUCATION

626 000 Daily audience

REVENUE

6,3

Source: TNS Web Index, december 2016

mln. people

High

3,8

Higher

1,5

mln. people

mln. people

White collars

Middle

1,9

mln. people

Executive AGE 18-24 years

25-34 years

35-44 years

45-54 years

0,8

2,1

1,9

1,9

mln.

mln.

mln. people

Men

TARGET AUDIENCE

4,2 mln. people

people

Monthly audience

people

8 995 000

people

Women

mln.

mln.

2,6

mln. people

Specialists

MOBILE SUPPLEMENTS AND SOCIAL NETWORKS

«Rossiyskaya gazeta» is widely represented in most popular social networks in Russian Federation and abroad.

ANDROID

16 500 active users

More than

485 000

TWITTER

322 429 subscripts

ODNOKLASSNIKI

79 444 subscripts

FACEBOOK

159 161 subscripts

VKONTAKTE

265 924 subscripts

GOOGLE PLUS

143 859 subscripts

installations

IPHONE iOS

10 500 active users

More than

225 000 installations

970 817 TOTAL AMOUNT OF SUBSCRIPTS

MEDIA CENTER

Media Center of "Rossiyskaya gazeta" - the multifunction information platform actively operating since November 2005. Regular guests of the Media center: members of the Government of the Russian Federation, the State Duma deputies, Federation Council members, heads of Russian regions, leaders of state corporations, famous people of culture, arts, sports, business representatives.

THE MEDIA CENTER

Media Center of " Rossiyskaya gazeta" consists of four rooms: cinema hall - the total area - 203 sq.m. 1 - 103 seats Blue hall - the total area - 59, 6 sq.m. - 40 seats White Hall - total area - 27.3 sq.m. - 18 seats lobby – the total area - 41, 3 sq.m.

ACTIVITIES: ► press conferences ► round tables ► expert councils ► business appointments ► film shows ► presentations ► forums ► «hot lines»

Events of the media center "RG" are accompanied by an active announcing on the main page of RG.RU, on the page of Media Center mc.rg.ru and in the "Rossiyskaya Gazeta" daily newspaper. Materials on the press event results is placed on the page of the Media Center mc.rg.ru and in the newspaper under the heading "Media Center." Implemented mandatory photo and video shooting Photo Service "RG", followed by placement on the website. Perhaps professional moderation press events leading journalists "RG". The compulsory photo and video shooting implemented by photo service of "RG" followed by placement on the website. The professional moderation of press events by leading journalists of "RG" is available.

The Media Center is connected to Wi-Fi, all rooms are equipped with sound-amplifying equipment, plasma TV and air conditioning.

LOOK FORWARD TO COLLABORATING!

THANK YOU FOR YOUR ATTENTION!

ADVERTISING DEPARTMENT: (499) 257 40 98 (499) 257 37 52 E-MAIL: [email protected]