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TVC Starts - Christmas Day 25th December 2015 (after 5pm) – 29th December 2015

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TABLE OF CONTENTS Page 3

Key Promotional Dates

Page 4

Boxing Day Introduction

Page 5 - 8

Boxing Day 2014 Results

Page 9 - 13

2015 Boxing Day TVC Details

Page 14

2015 Boxing Day Flyer Mud Map

Pages 15 – 16

2015 Merchandising Details

Pages 17

Boxing Day POS Listing

Page 18

Online Details

Page 19 – 30

Boxing Day Top 10 Priorities

Page 31 – 34

Other important product information

Page 35

Ordering information summary & allocations

Page 36

Supplier Christmas Closure Details

Page 37 -39

Supplier ordering overview

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BOXING DAY SALE DATES Sale Period breaks in Store Boxing Day: Saturday 26th December 2015 (Last Year Friday 26th December 2014)

January Sale: Monday 11th January 2016

POS Set up in Store Boxing Day POS: End of Day Thursday 24th December 2015 January Sale POS: Sunday 10th January 2016

TVC Campaign with In Store Flyer. Products subject to change.

TVC Commencement Date Christmas Day 25th December 2015 (after 5pm)

Sale Period Finishes Sunday 31st January 2016 (Last Year Sunday 1st February 2015)

December invoice allocations – IMPORTANT December invoice allocations Closing 11:59PM, Thursday 3rd December 2015

POS and Flyer Deliveries in to Store Point of sale to be delivered from 11th December 2015.

Local Area Marketing Requests Must be to Ben Wapling [email protected] by COB Friday 4th December 2015

Boxing Day TVC starts 25th December on HEAVY Burst, with 8pp in store flyer and promo in store from 26th December.

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INTRODUCTION Boxing Day Sale Introduction The Boxing Day sale period is one of the busiest events of the year. As with other years, the first week of the promotional period is about customers nabbing never seen before, hot bargains at a super cheap price. The Boxing Day promotion is set up for commencement on Saturday 26th December 2015. This means that stores are required to have their in-store set up completed by COB 24th December (Christmas Eve). This year the Boxing Day flyer will be 8 pages compared to 4 pages last year.

Theme of the promotion Over the last two years, TVC has been the key focal point of the Boxing Day promotion. TVC has featured killer deals and serious volume drivers to attract shoppers over the retailer clearance period. This year will be the same however there will be an increased focused for on-line and in-store clearance activity for slow moving lines and excess stock. The Boxing Day sale period attracts a very large volume of shoppers across stores making it the best time to clear overstocks and free up cash for purchases in the New Year. Whilst killer deals and on-line clearance opportunities are the foundation of the Boxing Day period, it is equally important for up-sale opportunities across all key lines. Top selling products over the Q4 period generally continue to perform well during the Boxing Day period and this year will be no different. This Boxing Day there will be three key platforms for promoting sales across stores: 1. Shaver Shop Christmas/Boxing Day TVC- This will be the main feature of the promotion. There will be killer deals and volume drivers advertised from Christmas day for the first week of the promotion 2. On-Line clearance page- This will be an opportunity for Shaver Shop to promote aggressive clearance prices across all lines that are either overstocked, deleted or slow moving. There will be a mix on on-line only and in-store/on-line sales.

3. Boxing Day flyer- This will be for in-store only and will be 8 pages- double that of last year. There will be a mix of brand new offers in addition to top selling volume lines and hot Christmas products.

NEW OFFERS THIS BOXING DAY KILLER DEALS PROMOTED VIA TV, ON-LINE & IN-STORE

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LAST BOXING DAY – CATEGORY PERFORMANCE First Week (26th December 2014 – 1st January 2015) The first week of the Boxing Day promotional period was exceptionally strong given the results over December (pre-Christmas) were not as expected. Boxing Day TVC helped to drive immediate sales uplift across all key categories. The biggest sub category for growth was long term hair removal with like for like sales growth of 50%. This was almost entirely due to the Philips Lumea offer across the SC1991 Lumea IPL. Stock was sold out within the first 48 hours of the promotion both on-line and in-store. Please see below chart indicating like for like category performance over the first week of the Boxing Day promotional period. First Week Sales Performance (26th December 2014 – 1st January 2015) BOXING DAY CATEGORY SALES PERFORMANCE- LIKE FOR LIKE SALES (26TH DECEMBER 2014- 1ST JANUARY 2015) Sales Performance Average Item Value Volume Performance Category This Year exc This Year inc Last Year This Year exc GST Change % GST inc GST GST Change % Mens Electric Shavers $1,157,664 15.04% $87 $81 14,555 6.12% Hair Cutting $839,067 7.05% $48 $44 19,099 -1.71% Long Term Hair Reduction $708,428 49.65% $380 $487 2,051 91.86% Power Oral Care $528,872 -4.85% $58 $44 10,081 -26.79% Men's Manual Shaving $289,417 19.55% $14 $17 22,968 49.77% Temporary Electric FHR $262,323 14.95% $85 $75 3,379 0.45% Hair Styling $141,037 36.83% $64 $76 2,409 60.92% Massage $134,694 -24.38% $118 $118 1,251 -24.86% Air Treatment $58,707 0.00% $123 $0 525 0.00% Female Beauty $54,095 2.94% $55 $60 1,075 11.98% Total All Other $25,833 -17.20% $14 $15 1,993 -11.30% Male other $6,764 39.24% $24 $23 304 29.36% Hair Regrowth $3,111 -15.58% $67 $42 51 -46.88% Temporary Manual FHR $2,562 -50.74% $16 $19 177 -41.20% Financial Services $547 -24.59% $2 $2 274 -34.45% Obsolete Departments $346 -37.94% $11 $12 34 -32.00%

Grand Total

$4,213,465

14.82%

$58

$54

80,226

8.19%

LIKE FOR LIKE SALES GROWTH IN THE FIRST 7 DAYS OF BOXING DAY WAS 15%

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LAST BOXING DAY – STORE PERFORMANCE First Week (26th December 2014 – 1st January 2015) The below table show store performance over the first week of Boxing Day 2014; BOXING DAY STORE PERFORMANCE- 7 DAYS (26TH DECEMBER - 1ST JANUARY 2015

Ranking 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75

Store Highpoint Chadstone Robina Bondi Junction Parramatta Galeries Southland Fountain Gate Melbourne Lonsdale St Chermside Doncaster Carousel Burwood Pacific Fair Marion Sunshine Plaza Northland Canberra Watergardens Myer Centre Brisbane Penrith Plaza Geelong Upper Mt Gravatt Chatswood Northlakes Grand Central Toowoomba Plenty Valley Knox City Centro Galleria Carindale Erina Fair Logan Hyperdome Joondalup Macarthur Square Macquarie Castle Towers The Glen Warringah Mall Booragoon Cairns Belconnen Tea Tree Plaza Miranda East Gardens Tuggerah Rockingham Adelaide Liverpool Carillon City Indooroopilly Woden Shell Harbour Bankstown Frankston Kotara Blacktown Hornsby West Lakes Helensvale Hobart Whitford City Karrinyup Eastland Hurstville Charlestown Chapel Street Casuarina Greensborough Park Beach Plaza Bendigo Mandurah Colonnades Mackay Wollongong Willows Grand Total

Sales Performance This Year exc GST Change % $143,919 39.46% $138,278 15.68% $107,436 33.97% $105,053 7.14% $99,778 9.65% $99,030 9.81% $95,585 45.79% $89,105 26.39% $88,139 33.31% $83,729 0.14% $83,097 -0.43% $82,802 30.10% $75,076 13.20% $72,588 -17.29% $72,144 12.14% $71,424 -6.71% $70,021 31.09% $68,576 11.61% $68,540 16.33% $66,260 13.49% $64,504 17.22% $63,347 42.79% $60,799 5.30% $58,585 13.81% $57,900 98.13% $57,222 53.52% $56,678 26.73% $56,185 8.20% $56,110 1.68% $55,748 14.87% $55,720 7.30% $54,112 40.71% $54,073 59.02% $53,434 15.05% $51,717 44.51% $50,097 11.21% $49,798 37.56% $49,585 16.99% $48,717 13.47% $48,272 14.96% $47,785 21.59% $47,047 -13.18% $46,837 -8.04% $45,594 14.53% $45,001 23.92% $44,979 6.96% $44,924 6.07% $44,884 14.02% $44,791 15.51% $44,688 -11.15% $44,683 22.35% $43,960 19.49% $42,420 34.05% $42,375 11.35% $41,818 19.59% $41,209 9.34% $40,809 -3.42% $40,510 6.45% $39,581 35.90% $38,766 54.31% $37,960 -9.59% $37,874 -17.68% $37,186 -25.36% $36,100 4.99% $33,617 8.07% $33,267 6.27% $33,162 37.00% $33,004 26.73% $28,402 -7.99% $26,400 15.35% $25,148 -6.01% $24,939 -6.21% $23,830 0.36% $23,811 23.34% $22,921 26.83% $4,213,465 14.82%

Average Item Value This Year Last Year inc GST inc GST $56 $53 $67 $55 $75 $64 $55 $59 $72 $66 $75 $66 $59 $46 $57 $56 $61 $64 $50 $48 $61 $60 $54 $56 $75 $70 $65 $64 $54 $48 $56 $64 $56 $51 $59 $57 $52 $57 $63 $61 $54 $54 $53 $48 $54 $48 $62 $51 $56 $37 $61 $63 $58 $58 $53 $54 $50 $50 $55 $49 $53 $52 $51 $46 $49 $47 $66 $54 $73 $64 $64 $59 $62 $52 $56 $53 $52 $51 $49 $46 $58 $53 $56 $49 $50 $50 $46 $51 $49 $50 $54 $51 $66 $53 $58 $57 $60 $51 $67 $59 $61 $61 $58 $60 $53 $51 $62 $56 $61 $50 $74 $57 $55 $59 $61 $54 $53 $44 $62 $56 $60 $68 $50 $52 $55 $62 $57 $50 $54 $55 $58 $59 $48 $47 $48 $49 $52 $49 $53 $51 $50 $51 $49 $55 $51 $46 $70 $50 $50 $40 $58 $54

Volume Performance This Year Last Year exc GST exc GST 2,826 2,133 2,279 2,399 1,571 1,374 2,093 1,836 1,524 1,516 1,444 1,509 1,775 1,576 1,731 1,396 1,592 1,145 1,842 1,919 1,507 1,531 1,694 1,249 1,097 1,044 1,230 1,508 1,477 1,465 1,400 1,325 1,375 1,158 1,283 1,179 1,450 1,141 1,155 1,059 1,310 1,112 1,322 1,014 1,236 1,330 1,039 1,108 1,145 860 1,040 648 1,070 845 1,163 1,054 1,239 1,216 1,108 1,097 1,163 1,097 1,161 918 1,219 788 885 939 779 618 866 844 884 773 970 888 1,021 928 1,080 1,009 913 816 916 1,228 1,040 1,121 1,086 856 1,005 794 917 913 749 877 857 759 817 838 738 944 806 660 839 675 887 681 752 752 752 762 616 724 819 791 725 781 818 727 689 495 695 680 832 969 743 882 692 752 680 618 628 584 754 569 759 580 605 692 549 498 557 577 558 536 514 562 374 421 500 492 80,226 74,154

46 STORES GREW SALES BY MORE THAN 10% OVER 1ST WEEK OF

BOXING DAY CAMPAIGN

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LAST BOXING DAY – TOP 30 SELLERS ($ VALUE) First 7 Days (26th December 2015 – 1st January 2015) Over the first 7 days of the Boxing Day catalogue, all TVC lines were in the top 30 sales, showing evidence of the importance in TVC driving volume into stores. Interestingly though, the top sellers over the Christmas period also performed exceptionally well including many high end, trade up products. With the success of the killer IPL deal, there were 4 IPL products in the top 30 including the smooth skin gold at $899. Trade up over Boxing Day continues to be of huge importance. Please see below the top performing products over the first 7 days of the catalogue promotion.

ALL TVC LINES WERE IN THE TOP 30 FOR SALES OVER THE BOXING DAY TVC PERIOD

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LAST BOXING DAY – TOP 30 SELLERS ($ VALUE) Total Promotion (26th December 2013 – 2nd February 2014) Over the full promotional period for December/January, the top 30 selling lines are shown below. LFL store sales over the entire promotion were 7.6% up. Like for like volume grew by 6.5% however margin % dropped by 4 points from 43% to 38%. This was largely due to high volume drivers such as blades and tight margin across IPL such as Lumea.

BRAUN 790CC SHAVER #1 PRODUCT MALE SHAVERS WERE UP 12% IN LIKE FOR LIKE SALES OVER PERIOD

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BOXING DAY TVC DETAILS- 2015

On Air Dates:

Starts 5pm Dec 25th – th 29 Dec 2015 Target Audience: Male and Female 25 – 54 Creative Length: 30 seconds Target Markets: Nationwide! TV Value: $518,000 (TV VALUE – HEAVY REACH!) 2 x TVC Creatives with a 1-2 Punch, focused primarily on huge call to actions and price!

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BOXING DAY TVC - 2015 2 TV CAMPAIGNS:

CREATIVE #1

CREATIVE #2

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BOXING DAY TVC – CREATIVE #1

Product

Dates

Spend

5pm December 25th – December 29th 2015.

50% of Total TV

1. Remington IPL6500 IPL System - $299 (60% OFF) 2. Braun 5040 Electric Shaver - $149 (HALF PRICE) 3. Oral B Vitality Toothbrush - $22.49 (55% OFF) 4. Wahl Home Cut Hair Clipper - $18 (HALF PRICE)

Unique MASSIVE call to actions specifically for Boxing Day!

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BOXING DAY TVC – CREATIVE #2

Product

Dates

Spend

5pm December 25th – December 29th 2015.

50% of Total TV

1. Gillette Mach3 4 Pack (45% OFF) 2. Gillette Fusion 4 Pack (40% OFF) 3. Gillette Fusion ProGlide 4 Pack (40% OFF) 4. Gillette Fusion ProGlide 14 Pack (40% OFF)

TVC dedicated to BIG discounts on Gillette Blades – NO GIMMICKS!

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BOXING DAY TVC Look and Feel: The atmosphere and mood of the TVC is very punchy (excuse the pun) and to the point, to gain clear cut through to the customer at this “high noise” promotional time. Message: Our Boxing Day TVC campaigns are designed to be simply focused on product and price, to really drive home the call to action and savings on these products. Product Visuals: All about featuring the strong pricing call to action and savings on products. 1. Product Image 2. Price/Call to Action

If stores wish to invest in LAM for Shaver Shop Boxing Day TV, please let Ben Wapling know by COB Friday 4th December 2015 on [email protected].

Stores need to be ready to go on the morning of Boxing Day. The promotional pricing as shown is indicative only and subject to change. We always reserve the right to change communicated indicative promotional pricing based on prevailing market conditions closer to the time of catalogue printing.

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BOXING DAY STORE FLYER MUD MAP

CLEARANCE SECTION

The promotional pricing as shown is indicative only and subject to change. We always reserve the right to change communicated indicative promotional pricing based on prevailing market conditions closer to the time of catalogue printing.

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BOXING DAY INSTORE MERCHANDISING The POS material list for Boxing Day will list what POS material will be provided for all stores. There will be an array of POS material to ensure that all stores are looking ready to go for this big sales period!

Set up Christmas Eve! To ensure your store is set up for the customer rush first thing in the morning of Boxing Day, stores need to make sure they are fully set up on the Christmas Eve. This ensures your sales are maximised particularly in the morning of Boxing Day, when crowds are out in full force to bag a bargain from what they saw on TV!

Focus on TVC lines and call to action lines! The key style for Boxing Day merchandising is to really focus on the TVC and Call to Action flyer lines the front of the store. The TVC products should be focused at the front of store/window. Don’t forget however other TVC lines from Christmas should still be placed with focus at the front of store. Examples of this are: Dafni, VS Crew Cut, Remington Nano Trimmer, and Razor Pit etc... Killer DEALS will bring volume! With such a strong amount of TVC advertising over the first 5 days of the Boxing Day promotion, it is really important that at the front of the store and throughout that we focus all on products with high call to actions and/or value for money for customers. Not stopping there, stores are reminded of the importance of add-on products and complimentary products. Shaver Guard and add-ons are a MUST for Boxing Day!

TVC is key focus and volume drivers. Have your TV products at front of store to capitalise!

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BOXING DAY STORE SET UP

All stores will be provided with the following Boxing Day POS material to execute in stores:       

Posters (Landscape & Portrait) Sale ticket templates (12up, 4up, A4) 12 x Large Tent Cards 12 x Dump Bin headers 12 x A4 Lifestyle tickets Sale Balloons Sale Black/Yellow Tape

Stores please note that you should all be making strong use also of the Gillette Fusion 4 Pack banner, as provided to you for the Christmas period. This should be set up right at front of store, next to dump bin of Gillette blades. All stores will also be provided with Sale balloons and black and yellow tape. This will enable you to ensure that the store is in “SALE” mode and everything is down and dirty ready for Boxing Day sales. Above is an example photo of what a Boxing Day store set up should look like, with use of all Boxing Day POS material and Gillette Fusion banner.

Large range of POS material to ensure stores are set up for Boxing Day sales rush!

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BOXING DAY POS MATERIAL Posters (Portrait & Landscape)

#

Dump Bin Headers

A4 Lifestyle Headers

ON TV: Gillette Fusion 4 Pack - $14.95 (SAVE 40%)

Dafni Hair Straightener - $299 (ON TV)

ON TV: Gillette Mach3 4 Pack - $8.95 (SAVE 45%)

VS Crew Cut Hair Clipper $119 (ON TV)

ON TV: Gillette ProGlide 4 Pack - $17.95 (SAVE 35%)

E-One IPL System - $1999 (SAVE $500)

Braun 760cc Series 7 Shaver - $245 (SAVE 50%) BEST

ON TV: Oral B Vitality Precision Clean - $22.49 (SAVE 55%)

Colgate A1500 Electric Toothbrush - $99 (SAVE 55%)

Oral B PC500 Toothbrush $69 (SAVE 30%) GOOD

ON TV: Wahl Home Cut Hair Clipper - $18 (SAVE 50%)

Cli-Mate Air Washer - $85 (ON TV)

Oral B PC3000 Toothbrush $99 (SAVE 50%) BETTER

ON TV: Gillette ProGlide 14 Pack - $54.95 (SAVE 30%)

Smooth Skin Gold IPL System $899 (ON TV)

Oral B PC4000 Toothbrush $129 (SAVE 45%) BEST

Razor Pit Blade Sharpener $28.99 (ON TV)

Wahl Stainless Steel Trimmer - $169 (ON TV)

Philips QG3352 7 in 1 Grooming Kit - $39.95 (SAVE 50%)

Wahl Control Pro Hair Clipper - $39 (SAVE 55%)

Remington Man Trim - $49 (ON TV)

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Philips 5070 Electric Shaver - $99 (SAVE 50%)

Philips HQ6906 Shaver - $29 (SAVE 25%)

Philips Air Styler - $129 (SAVE 10%, ON TV)

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Philips 5400 Electric Shaver - $149 (SAVE 40%)

Remington Nano Trimmer $29.95 (ON TV)

Philips Diamond Clean - $269 (SAVE 15%)

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Braun 7951 Epilator - $139 (SAVE 40%)

Oral B Precision Clean 8 Pack - $34.99 (SAVE 30%)

Philips Airfloss Ultra - $179 (SAVE 15%)

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Waterpik WP450 Flosser $99 (SAVE 40%

Philips AT750 AquaTouch Shaver - $39 (SAVE 60%)

Braun Foils & Cutters (HOT PRICES)

1

ON TV: Gillette Fusion 4 Pack $14.95 (SAVE 40%) ON TV: Oral B Vitality Precision Clean - $22.49 (SAVE 55%)

2

ON TV: Braun 5040 Wet/Dry Shaver - $149 (SAVE 50%) BETTER

3

4

ON TV: Remington IPL6500 IPL System - $299 (SAVE 60%)

5

6

7

8

Large Tent Cards ON TV: Remington IPL6500 IPL System - $299 (SAVE 60%) Panasonic ESST25 Electric Shaver - $99 (SAVE 65%) GOOD ON TV: Braun 5040 Wet/Dry Shaver - $149 (SAVE 50%) BETTER

DISTRIBUTED TO STORES from 11th December January posters to go up on Sunday 10th January. Ticketing will remain the same

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ONLINE CLEARANCE CAMPAIGN

Last Boxing Day we recorded the biggest online sales date ever of $107K on Boxing Day, with sales over Boxing Day week increasing +130% in sales. With this in mind, along with our Boxing Day online communication focusing on the “As Seen on TV” products, we will be executing online only “clearance offers” over the Boxing Day sales period to 1) provide unique clearance options to increase sales and 2) clear through overstock or dead stock lines. Boxing Day is the perfect period to execute an online stock clearance, as customers in store and especially online are looking for a bargain, and it is the best time to clear through stock to open up ordering for 2016 period. Overview as below:  





Dates: 25th December – 31st December 2015 Products: This will be targeted at overstock, obsolete and dead stock lines, to clear through these stock lines at the critical Boxing Day sales period. A full list of the product lines to be offered on the “Online Only Clearance Page” is included with the Boxing Day promotional communication. Promotion: A separate landing page on the Shaver Shop page will be created, and will feature a home page banner with link to clearance page, to make it easy for customers to access. Orders: Clearance product line orders will be coordinated by National Office and sent to the closest store of given clearance line stock.

Please note it is very important that extra staff are allocated for online order processing for the Boxing Day sales period, especially from 26th – 29th December. Opt Out: This is compulsory for all corporate stores. If any franchise stores want to opt out of this promotion please contact Jeremy O’Neill on [email protected] by COB Monday 7th December 2015.

Online clearance page set up for Boxing Day to clear through overstock/obsolete product lines!

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PRIORITY #1: REMINGTON IPL6000FAU IPL [SAVE 60%] SHAVER SHOP PLU

007682

MODEL NUMBER SUPPLIER PRODUCT DESCRIPTION EXCLUSIVE MODEL STOCK ALLOCATED RRP $ INC GST ESTIMATED PROMO SELL

RRP: $799.00

IPL6000FAU Remington IPL device YES YES $799.00 $299.00

DEAL COST PRICE INVOICE

$190.27

PREVIOUS BEST COST PRICE ($) LAST BUY PRICE EX GST($) ESTIMATED PENNY PROFIT PER UNIT ESTIMATED MARGIN % PRODUCT CATALOGUED

$300 $325 $81.55 30% YES

$299.00 rr

SAVE 60% BOXING DAY TVC LINE

VIA ALLOCATION ONLY

2,000 UNITS ALLOCATED DECEMBER (BOXING DAY) OPT IN/OPT OUT

ABSOLUTE KILLER DEAL- FIT FOR BOXING DAY TV! This year there will be a killer clearance deal across the Remington i-Light Pro face and body IPL (IPL600FAU). At 60% off, this is expected to be a top selling product Last year over Boxing Day Shaver Shop promoted the Philips Lumea SC1991 at $299, save 70%. Within 48 hours this model was sold out nation wide. This year there is double the available stock of the Remington IPL compared to the Lumea IPL last year. The Lumea SC1991 was our number 1 selling product on-line over the Boxing Day period with 500 This year over the Boxing Day period it is absolutely vital that stores manage their customers as well as web orders. Stores need to check their web orders every half an hour over the first 48 hours of Boxing Day to make sure they have ample stock to fill orders. The stock then needs to be quarantined in order to process web orders. A summary of the i-light pro features are as below:          

Safe Integrated Skin Sensor allows only appropriate skin types to be treated Window treatment area 2 cm2 Flash bulb life indicator Time between flashes - 2 seconds for body, 4 seconds for face 5 energy levels with LED indicators Skin contact sensor Built in shield around flash window Worldwide voltage 90 day money back guarantee 2 year warranty

2000 UNITS VIA ALLOCATION ONLY – 22 PER STORE ON AVERAGE

BOXING DAY TVC PRODUCT

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PRIORITY #2: DAFNI [AS SEEN ON TV] 008764

SHAVER SHOP PLU MODEL NUMBER SUPPLIER PRODUCT DESCRIPTION EXCLUSIVE MODEL STOCK ALLOCATED RRP $ INC GST ESTIMATED PROMO SELL

RRP: $299.95

DH1 Alliance Trading Hair Straightener YES YES $299.95 $299

DEAL COST PRICE INVOICE

$144.91

PREVIOUS BEST COST PRICE ($) LAST BUY PRICE EX GST($) ESTIMATED PENNY PROFIT PER UNIT ESTIMATED MARGIN % PRODUCT CATALOGUED

$144.91 $144.91 $126.91 47% YES

rr

$299 AS SEEN ON TV

VIA ALLOCATION ONLY

BOXING DAY FLYER LINE

5,000 UNITS –START OF DECEMBER 10,000 UNITS –FROM MID- DECEMBER 8,000 UNITS –JANUARY

OPT IN/OPT OUT

DON’T FORGET THE HERO PRODUCT AT FRONT OF STORE OVER BOXING DAY Boxing Day is the best time to demonstrate the Dafni ceramic hair straightener at the front of store. Crowds are at their maximum over the first few days after Christmas. In some cases for stores this is double the Christmas foot traffic. Dafni demonstrations must be continued! Preferably encourage customers to try the product on themselves for best results. Expect Dafni to continue to sell well throughout December and January. There will be approximately 15,000 units due to arrive prior to Christmas with a further 8,000 units due in early January to support sell thru. Top selling stores for Dafni are listed below:

DAFNI DEMONSTRATIONS MUST CONTINUE OVER BOXING DAY PERIOD

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PRIORITY #3: BRAUN 5040 SHAVER [1/2 PRICE] SHAVER SHOP PLU

008005

MODEL NUMBER SUPPLIER PRODUCT DESCRIPTION EXCLUSIVE MODEL STOCK ALLOCATED RRP $ INC GST ESTIMATED PROMO SELL DEAL COST PRICE INVOICE

RRP: $299

5040WD Mann & Noble Men’s Shavers YES YES $299 $149 $81.25

PREVIOUS BEST COST PRICE ($) LAST BUY PRICE EX GST($) ESTIMATED PENNY PROFIT PER UNIT ESTIMATED MARGIN % PRODUCT CATALOGUED

$132.73 $132.73 $42.21 40% YES

rr

$149

SAVE 50%

VIA ALLOCATION ONLY

BOXING DAY TVC LINE

4,000 UNITS ALLOCATED DECEMBER (BOXING DAY) OPT IN/OPT OUT

HALF PRICE GERMAN MADE BRAUN- PERFECT FOR BOXING DAY TVC CAMPAIGN A true half price German made Braun shaver always performs well. This year the Braun series 5- 5040WD shaver will be promoted at 50% off over the Boxing Day period. As this is a new killer deal, it will be promoted via the Shaver Shop Boxing Day TVC. Last year the Braun 790cc shaver was promoted at $249, save 50%. It was the second highest selling product over the first 7 days of Boxing Day. Please see below breakdown of top 5 selling lines: TOTAL STORE SALES (FRIDAY 26TH DECEMBER TO WEDNESDAY 31ST DECEMBER 2014) Rank 1 2 3 4 5 6 7 8 9 10

Product PHIL IPL SC1991 LUMEA BRAU SHAVER 790CC-4 PULSONIC SMOOTH SKIN GOLD IPL PANA SHAVER ESST25 BRAU EPILAT SE7569 SKINSPA PHIL SHAVER 1260 SENSOTOUCH WAHL TRIMM WA9818 LI-ION S/STL PHIL IPL SC1981 LUMEA COMFORT PHIL IPL SC2006 LUMEA PREC + VSAS TRIMM VS7895A I-TRIM RED

This Year exc GST

Units

$366,525 $265,851 $152,792 $150,472 $118,855 $106,127 $98,440 $85,844 $82,741 $66,134

1,357 1,180 189 1,683 733 587 731 317 131 1,330

Contribution To Total Sales % 8.3% 6.0% 3.5% 3.4% 2.7% 2.4% 2.2% 2.0% 1.9% 1.5%

Average sold per store 16 14 2 20 9 7 9 4 2 16

A total of 4000 units will be allocated to stores via Mann & Noble on a December invoice. This is an average of 44 per store. Please note that there is no more stock available of this shaver outside of the December invoice allocation. When selling this shaver, please note the key features which make it a true killer deal;       

German Made 1 hour charge- 45 mins of cordless usage Wet and dry functionality Travel Lock Flexible cutting head Lithium Ion battery 60 day money back guarantee

4000 UNITS ALLOCATED- 44 PER AVERAGE STORE

BOXING DAY TVC PRODUCT

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PRIORITY #4: WAHL 22PC CLIPPER KIT [SAVE 55%] SHAVER SHOP PLU

006788

MODEL NUMBER

RRP: $39.95

WA9243-2512 Unity Agencies

SUPPLIER PRODUCT DESCRIPTION EXCLUSIVE MODEL STOCK ALLOCATED RRP $ INC GST ESTIMATED PROMO SELL DEAL COST PRICE INVOICE

rr

Hair clipper YES NO $39.95 $18 $10.8

PREVIOUS BEST COST PRICE ($) LAST BUY PRICE EX GST($) ESTIMATED PENNY PROFIT PER UNIT ESTIMATED MARGIN % PRODUCT CATALOGUED

$13.60 $13.60 $5.56 34% YES

$18

SAVE 55%

BOXING DAY TVC LINE

5,000 UNITS VIA ALLOCATION ONLY OPT IN/OUT

HALF PRICE CLIPPER UNDER $20 IS A MUST HAVE KILLER DEAL! Over Boxing Day it is absolutely critical that there is a sub $20 hair clipper available at the front of store. The Wahl 22 piece clipper set is the perfect product for this upcoming Boxing Day period. Last year over Boxing Day the average store sold 4,000 clippers priced at $19 over the period. This model sold was the Vs Sassoon clipper kit (VSM09A). On average, 49 units per store were sold or at least 1 units per day over the entire Boxing Day and January promotion. There will be an allocation of the WA9243-2512 clipper. There is a total of 5,000 available to order at the cheaper price of $10.80ex GST. As previously communicated this is the last time stores will be able to order the clipper at the cheaper price. After January 1st 2016, the buy price will revert to $13.60ex GST. Whilst the Wahl 22piece clipper is a volume driver, stores are encouraged to trade up where possible across the clipper range. Ideally trade up from the 22piece set to the Wahl Control Pro or The Syler should occur at least 25-30% of the time. The adjacent table shows the key trade up features across the three wahl clippers;

5000 UNITS ALLOCATED- 33 UNITS PER STORE BOXING DAY TVC PRODUCT

23

PRIORITY #5: ORAL-B VITALITY PRECISION [SAVE 50%] SHAVER SHOP PLU MODEL NUMBER SUPPLIER PRODUCT DESCRIPTION EXCLUSIVE MODEL STOCK ALLOCATED RRP $ INC GST ESTIMATED PROMO SELL

005573

RRP: $49.99

80214925 P&G Toothbrush NO YES $49.99 $22.49

DEAL COST PRICE INVOICE

$13.99

PREVIOUS BEST COST PRICE ($) LAST BUY PRICE EX GST($) ESTIMATED PENNY PROFIT PER UNIT ESTIMATED MARGIN % PRODUCT CATALOGUED

$13.99 $13.99 $6.45 31.5% YES

$22.49

rr

SAVE 50% BOXING DAY TVC LINE

STOCK ALREADY ALLOCATED IN NOV/DEC

VITALITY ON TV THIS BOXING DAY!! This quarter 4 so far, the Oral-B vitality has been the third biggest selling product overall in volume. Between October and November 29th- the average store has sold 232 units. By mid-December last year (2014) all Vitality stock was depleted. There was no stock remaining to be promoted over the Boxing Day period. This year, going into December- there is approximately 39,000 units across stores. This the is same amount of stock sold over the November and December periods last year. At half price and on TV this Boxing Day, expect this product to be a hot seller. It is expected that most stores will be out of stock by early January, possibly even after the first few days of Boxing Day. Despite this, stores should be making sure that stock is out and available for sale, NOT quarantined. During the TVC period in particular, stock must be displayed at front of store. When stores sell out, switch selling should occur between the Colgate C200/C350 and the Oral-B PC500.

VITALTY STOCK ALREADY ALLOCATED TO STORES

24

PRIORITY #6: BRAUN 760CC-4 SHAVER [SAVE 50%] SHAVER SHOP PLU

006530

MODEL NUMBER SUPPLIER PRODUCT DESCRIPTION EXCLUSIVE MODEL STOCK ALLOCATED RRP $ INC GST ESTIMATED PROMO SELL

RRP: $489

760CC-4 Mann & Noble Men’s shaver NO YES $489 $245

rr

$245

DEAL COST PRICE INVOICE

$139.59

SAVE 50%

PREVIOUS BEST COST PRICE ($) LAST BUY PRICE EX GST($) ESTIMATED PENNY PROFIT PER UNIT ESTIMATED MARGIN % PRODUCT CATALOGUED

$163.09 $163.09 $83.13 37% YES

1,500 UNITS VIA ALLOCATION ONLY OPT IN/OUT

BOXING DAY FLYER LINE

BRAUN ½ PRICE SERIES 7 WAS OUR BIGGEST SELLER LAST YEAR! The braun series 7 790cc at half price was the number 1 selling product over the Boxing Day promotion last year. Anytime there is a new killer deal across Braun top end shavers, they perform well. Last year, the series 790cc also performed incredibly via the website. 12% of all 790cc sales last year were sold via the wesbite.

The Braun 760cc-4 shaver is incredible value for money at $245. The key selling features for in-store are noted below;      

Made in Germany 1hr charge for 45 minutes usage Cord/cordless Self-cleaning unit Top of the range series 7 blades Pulsonic technology- creates micro-vibrations in the skin to lift hair and cut closer  3-stage speed/personalisation mode  Floating/pivoting heads

1,500 UNITS VIA ALLOCATION ONLY- AVERAGE 17 PER STORE DECEMBER INVOICE, PAY END OF FEBRUARY

25

PRIORITY #7: BRAUN SE1170 EPILATOR [SAVE 55%] SHAVER SHOP PLU

006080

MODEL NUMBER SUPPLIER PRODUCT DESCRIPTION EXCLUSIVE MODEL STOCK ALLOCATED RRP $ INC GST ESTIMATED PROMO SELL DEAL COST PRICE INVOICE PREVIOUS BEST COST PRICE ($) LAST BUY PRICE EX GST($) ESTIMATED PENNY PROFIT PER UNIT ESTIMATED MARGIN % PRODUCT CATALOGUED

RRP: $73.45

SE1170 Mann & Noble Epilator NO YES $73.45 $32.95

r

$32.95 $245 $xx

SAVE 55%

$19.73 N/A

N/A $10.23 34% YES

BOXING DAY FLYER LINE

1,200 UNITS VIA ALLOCATION ONLY OPT IN/OUT

NEW KILLER DEAL FOR BOXING DAY- ½ PRICE BRAUN EPILATOR! New deals are always vital over the Boxing Day period. This bruan epilator deal not only is 55% off, but the price point is extremely attractive. At $32.95, this epilator is ideal for:    

Small intimate areas, that need gentle epilation Pefect for facial usage Great for beginners Someone looking for a real bargain

The SE1170 has 20 tweezers, one speed setting and is mains operated. This is the perfect product for a front of store bulk stack. The Braun branding is very well known and serves as the perfect entry model to trade up to the other Bruan epilators with more features and added benefits. Please see key trade up message below;

1,200 UNITS VIA ALLOCATION ONLY 13 UNITS ON AVERAGE PER STORE

26

PRIORITY #8: GILLETTE BLADES [UP TO 50% OFF] SHAVER SHOP PLU MODEL NUMBER SUPPLIER PRODUCT DESCRIPTION EXCLUSIVE MODEL STOCK ALLOCATED RRP $ INC GST ESTIMATED PROMO SELL DEAL COST PRICE INVOICE PREVIOUS BEST COST PRICE ($) LAST BUY PRICE EX GST($) ESTIMATED PENNY PROFIT PER UNIT

ESTIMATED MARGIN % PRODUCT CATALOGUED

911413

004847

Mach3 4pk Alliance Trading Men’s Manual Blades NO NO $16.50 $9.95 $7.17 $6.42 $6.42 $1.87 21% YES

Fusion 4pk Alliance Trading Men’s Manual Blades NO NO $24.85 $14.95 $11.46 $11.46 $11.46 $2.13 16% YES

MACH 3 4pk RRP: $16.50

$9.95 FUSION 4pk RRP: $24.85

$14.95 xx

BOXING DAY TVC LINES

ORDER DIRECT VIA ALLIANCE TRADING

GILLETTE BLADES ARE MUST OVER BOXING DAY- BIG VOLUME DRIVER The Gillette range of blades are a huge priority for the Boxing day promotional campaign. The usual range of blades will feature in the Boxing Day flyer as well as a blade dedicated TVC campaign. Featuring in the Boxing Day TVC campaign will be the following hero product:    

Gillette Mach3 4pk- Estimated GO price of $9.95 (SAVE 40%) Gillette Fusion 4pk- Estimated GO price of $14.95 (SAVE 40%) Gillette fusion ProGlide 4pk- Estimated GO price of $17.95 (SAVE 35%) Gillette fusion ProGlide power 14pk- estimated GO price of $54.95 ($3.92 per blade)

It remains absolutely vital that during the TVC promotion that all blades are placed in dump bins across all stores. Usage of the new Gillette Fusion banner is recommended to be displayed in the front window to generate attraction and volume. Over Boxing Day last year, men’s manual shaving blades grew in like for like sales by 15%, generating over half a million in sales. This was on average a total of $7000 in sales across one sub category. GILLETTE BANNERS ARE TO BE DISPLAYED IN ALL FRONT WINDOWS AND AT STORE ENTRANCES OVER BOXING DAY

ORDER GILLETTE BLADES VIA ALLIANCE FOR DECEMBER

27

PRIORITY #9: BRAUN 3030 SHAVER [SAVE 50%] SHAVER SHOP PLU

008851

MODEL NUMBER SUPPLIER PRODUCT DESCRIPTION EXCLUSIVE MODEL STOCK ALLOCATED RRP $ INC GST ESTIMATED PROMO SELL

RRP: $169

3030S Mann & Noble Men’s Shaver NO YES $169 $84.50

DEAL COST PRICE INVOICE

r

$xx

SAVE 50%

$47.01

PREVIOUS BEST COST PRICE ($) LAST BUY PRICE EX GST($) ESTIMATED PENNY PROFIT PER UNIT ESTIMATED MARGIN % PRODUCT CATALOGUED

$84.50 $245

N/A

N/A $29.81 39% YES

BOXING DAY FLYER LINE

1,794 UNITS VIA ALLOCATION ONLY OPT IN/OUT

ANOTHER NEW KILLER DEAL FOR BOXING DAY- UNDER $100! This Boxing Day there will be an allocation of the new series 3 shaver, Braun 3030S. It will be 50% off RRP and is the perfect product for a bulk stack at the front of store. Last year over the Boxing Day period 6 of the top selling shavers in volume, were sold under $100. This shows the importance of sub $100 shavers after Christmas and into key sale periods such as Boxing Day. SHAVER SALES (26TH DECEMBER - 31ST JANUARY 2015) RANK 1 2 3 4 5 6 7 8 9 10

PRODUCT 007654 PANA SHAVER ESST25 006529 BRAU SHAVER 790CC-4 PULSONIC 006019 PHIL SHAVER 1260 SENSOTOUCH 006667 PHIL SHAVER AT891 AQUA TOUCH 008357 PHIL SHAVER AT891 WITH BONUS 006381 PHIL SHAVER PT920 POWER TOUCH 006947 PHIL SHAVER AT941 WHITE 008010 PANA SHAVER ESLT33 3 BLADE 006916 PHIL SHAVER HQ6906 REFLEX 006915 PHIL SHAVER HQ6996 REFLEX

$ $ $ $ $ $ $ $ $ $

SALES INC GST 410,248.83 734,433.07 357,519.87 125,661.66 105,809.98 126,205.50 130,225.57 79,412.55 21,637.28 28,366.58

UNITS SOLD 4156 2955 1792 1274 1073 848 797 777 759 611

AVERAGE SALE PER STORE AVERAGE UNITS SOLD $ 98.71 51 $ 248.54 36 $ 199.51 22 $ 98.64 16 $ 98.61 13 $ 148.83 10 $ 163.39 10 $ 102.20 9 $ 28.51 9 $ 46.43 7

This shaver is a true killer deal at 50% off and should be positioned at the very front of store. Key selling features of this model are:  Rechargebale- 1hr charge / 45 mins of cordless usage  Cord/cordless capability  Microcomb technology blade- captures more hair due to middle trimmer (free floating head).  Fully washable

1,794 UNITS VIA ALLOCATION ONLY 20 UNITS ON AVERAGE PER STORE

28

PRIORITY #10: HAIRCARE LINES [SAVE UP TO 80%] S8600AU SHAVER SHOP PLU MODEL NUMBER SUPPLIER PRODUCT DESCRIPTION EXCLUSIVE MODEL STOCK ALLOCATED RRP $ INC GST ESTIMATED PROMO SELL

008117

007673

008165

S8600AU Remington Straightener NO YES $89.95 $34.95

CI2088AU Remington Curler NO YES $69.95 $12.95

CI97M5AU Remington Curler NO YES $39.95 $12.95 $7.24

DEAL COST PRICE INVOICE

$21.78

$7.24

PREVIOUS BEST COST PRICE ($)

$51.52 $51.52

$40.46 $40.46

$9.99

$4.53

$22.88 $22.88 $4.53

47% NO

38.5% NO

38.5% NO

LAST BUY PRICE EX GST($) ESTIMATED PENNY PROFIT PER UNIT ESTIMATED MARGIN % PRODUCT CATALOGUED

RRP: $89.95

$34.95 xx

CI2088AU

RRP: $69.95

$12.95 xx CI97M5AU RRP: $39.95

$12.95 xx

BOXING DAY FLYER LINES

NEW KILLER DEALS FOR BOXING DAY- NEVER SEEN BEFORE

VIA ALLOCATION S8600AU – 1,500 units CI2088AU – 1,400 units CI97M5AU – 1,500 units OPT IN/OPT OUT

Boxing day is always about having new offers available for customers. This December, Remington are priving Shaver Shop with three fantastic clearance offers across some great haircare lines. These offers are at incredibly sharp prices with HUGE call to actions. These should be displayed at the front of store and somewhere where customers can get excited by the incredibly low priced products. The offers consist of the following:

ALL STOCK VIA ALLOCATION ONLY ON AVERAGE 16 ACROSS EACH MODEL PER STORE

29

OTHER PRIORITIES- OVERSTOCKS SHAVER SHOP PLU

008138

MODEL NUMBER SUPPLIER PRODUCT DESCRIPTION EXCLUSIVE MODEL STOCK ALLOCATED RRP $ INC GST ESTIMATED PROMO SELL

RRP: $129.95

CLI-AW200L AQUAPORT Air Purification NO NO $129.95 $89.00

DEAL COST PRICE INVOICE

$70.88

PREVIOUS BEST COST PRICE ($) LAST BUY PRICE EX GST($) ESTIMATED PENNY PROFIT PER UNIT ESTIMATED MARGIN % PRODUCT CATALOGUED

$70.88 $70.88 $10.03 12% YES

$89.00 rr SAVE 30%

BOXING DAY FLYER LINES

STOCK CURRENTLY IN STORE

NOW IS THE ONLY TIME TO MOVE THROUGH COMPANY OVERSTOCKS! Over The Boxing Day promotional period there will be some aggressive clearance prices across company overstocks. It is in the best interest of all stores to free up cash and floor space by moving though these lines. The following product will be discounted agresively over Boxing Day. Please note prices are indicative only at this point;

PRODUCT

STOCK ON HAND

Cli-mate airwasher Vs Sassoon secret curls

5,800 units

AVERAGE STOCK PER STORE 21

AVERAGE MONTHLY SELL THRU 480 units

4,391 units

49

103 units

Vs 3Q dryer Philips Airstyler Remington Vacuum Clipper

1,940 units 4,020 units

22 45

6,500 units

72

PLANNED PROMO PRICE $89

COST EX GST

PENNY PROFIT

$70.88

$10.02

$69

$58.14

157 units 107 units

$119 $109

$100.42 $75.85

$14.58 including $10 rebate $7.76 $23.24

561 units

$119

$80.15

$28.03

Products where prices are too low for on-line will be promoted in-store only.

OVERSTOCKS WILL FEATURE IN THE BOXING DAY FLYER AT HEAVILY DISCOUNTED PRICES

30

OTHER PRIORITIES- SLOW MOVING LINES SHAVER SHOP PLU

006605

MODEL NUMBER SUPPLIER PRODUCT DESCRIPTION EXCLUSIVE MODEL CURRENT STOCK ON HAND RRP $ INC GST ESTIMATED PROMO SELL

S26.513 PULSONIC Mann & Noble Toothbrush NO 2,711 UNITS $149.99 $65

DEAL COST PRICE INVOICE

-----

PREVIOUS BEST COST PRICE ($) LAST BUY PRICE EX GST($) ESTIMATED PENNY PROFIT PER UNIT ESTIMATED MARGIN % PRODUCT CATALOGUED

RRP $149.99

rr$74.95

SSAVE 55%

$47.08 $12.01 20% NO

ON-LINE AND INSTORE CLEARANCE

OLD STOCK ON HAND

TIME TO FREE UP CASH AND RE-INVEST

Across the company there is approximately $600,000 worth of stock that is discontinued AND is slow moving. To the average store, this represents approximately $6,700 in cost of goods. Where a product is no longer available to order and stock is usually below 500 units, not much is every really done. This year, Shaver Shop will launch an on-line clearance page for the website. This will align with the TPR file and will target models that are slow moving, no longer available to order or need to be cleared to make way for a new model. The purpose of this is to assist stores in clearing inventory a well as providing customers with bargain buys on old run out models. This will be an opt in/out situation. A store can either choose to be a part of the clearance activity or can decide not to. Unfortunately due to the fluidness of the initiative it is 100% in or 100% out for all stores. Any store who does not wish to be a part of the clearance page can advise the marketing department of their wish to do so. The prices and products will be regularly updated to stores and will be highlighted on the monthly TPR file, outlining which products have been chosen for on-line. Stores are encouraged to utilise Boxing Day in-store to promote clearance lines and old stock run outs. It is the perfect opportunity for stores to clean up their inventory.

ON-LINE CLEARANCE PRODUCTS WILL BE HIGHLIGHTED ON JANUARY TPR FILE

31

OTHER IMPORTANT BOXING DAY DEALS- ALLOCATED

P&G & BREVILLE

This Boxing Day P&G and Breville are offering a series of new special product buys. These represent sensational value for money. All allocated stock is due to arrive into store from W/C 14th December. All stock will be allocated to stores on a December invoice, payable end of February for both suppliers. Almost all lines allocated will feature in the Boxing Day flyer and promoted via the Shaver Shop website over the Boxing Day and January promotional period. There is a small amount of Breville stock that will not be advertised via the Boxing Day flyer however stock will be promoted via the website. Stores can opt out of these allocations should they wish noting that they do represent great value; particularly given the promotional prices are new.

Braun CT2-CC shaver- SAVE 35% - ALLOCATED IN DECEMBER SHAVER SHOP PLU

RRP: $279

007474

MODEL NUMBER SUPPLIER EXCLUSIVE MODEL STOCK ALLOCATED RRP $ INC GST ESTIMATED PROMO SELL

CT2-CC Mann & Noble NO YES $279 $179

DEAL COST PRICE INVOICE

r

$xx

SAVE 35%

$77.61

AVERAGE UNITS PER STORE ESTIMATED PENNY PROFIT PER UNIT ESTIMATED MARGIN % PRODUCT CATALOGUED

20 $85.12 52% YES

BOXING DAY FLYER LINE

NEW DEAL FOR BOXING DAY PROMOTION    

$179 $245

Strong margin at 52% Facilitates trade up to series 7 shaver New price point offer for Boxing Day Will be promoted in-store, via flyer and via website

ALL MANN & NOBLE ALLOCATIONS ARE REMNANT STOCK NOW DISCONTINUED

1,812 UNITS VIA ALLOCATION ONLY OPT IN/OUT

32

OTHER IMPORTANT BOXING DAY DEALS- ALLOCATED P&G Braun L5160 lady shaver – SAVE 50%- ALLOCATED IN DECEMBER SHAVER SHOP PLU

RRP: $64.95

004894

MODEL NUMBER SUPPLIER EXCLUSIVE MODEL STOCK ALLOCATED RRP $ INC GST ESTIMATED PROMO SELL DEAL COST PRICE INVOICE

LS5160 Mann & Noble NO YES $64.95 $29.95 $17.76

AVERAGE UNITS PER STORE

r

$29.95 $245 $xx

SAVE 50%

22

ESTIMATED PENNY PROFIT PER UNIT ESTIMATED MARGIN % PRODUCT CATALOGUED

$9.48 35% YES

BOXING DAY FLYER LINE

2,000 UNITS VIA ALLOCATION ONLY OPT IN/OUT

NEW DEAL FOR BOXING DAY PROMOTION  Perfect entry level dump bin or bulk stack product  Battery operated single foil shaver  Bikini trimming capabilities  Cheapest price ever advertised

Braun 7951 epilator – SAVE 35%- ALLOCATED IN DECEMBER SHAVER SHOP PLU

RRP: $229.95

007572

MODEL NUMBER SUPPLIER EXCLUSIVE MODEL STOCK ALLOCATED RRP $ INC GST ESTIMATED PROMO SELL

SE7951 Mann & Noble NO YES $229.95 $149

DEAL COST PRICE INVOICE

$245

r $149.95

SAVE $xx 35%

$79.24

AVERAGE UNITS PER STORE

51

ESTIMATED PENNY PROFIT PER UNIT ESTIMATED MARGIN % PRODUCT CATALOGUED

$56.24 41.5% YES

BOXING DAY FLYER LINE

4,526 UNITS VIA ALLOCATION ONLY OPT IN/OUT

NEW DEAL FOR BOXING DAY PROMOTION

 Top selling epilator when on range  Strong margin at 41.5%  Helps to facilitate trade up to top end epilator at $199, providing a good, better, best story.

MANN & NOBLE ALLOCATIONS DECEMBER INVOICE, PAY END OF FEBRUARY

33

OTHER IMPORTANT BOXING DAY DEALS- ALLOCATED BREVILLE

Philips NT9145 Go styler $29.95- ALLOCATED IN DECEMBER SHAVER SHOP PLU

007431

MODEL NUMBER SUPPLIER EXCLUSIVE MODEL STOCK ALLOCATED RRP $ INC GST ESTIMATED PROMO SELL

NT9145 Breville NO YES $29.95 $29.95

DEAL COST PRICE INVOICE

RRP: $29.95

r

$xx

GREAT VALUE

$9.91

AVERAGE UNITS PER STORE

$29.95 $245

35

ESTIMATED PENNY PROFIT PER UNIT ESTIMATED MARGIN % PRODUCT CATALOGUED

$17.31 63% NO

NOT IN BOXING DAY FLYER

3,091 UNITS VIA ALLOCATION ONLY OPT IN/OUT

GREAT MARGIN LINE    

Strong margin at 63% Small stock on average 35 units per store New price point offer for Boxing Day Stores can opt out to 0 should they wish.

Philips PT720 shaver – SAVE 60%- ALLOCATED IN DECEMBER SHAVER SHOP PLU

008163

MODEL NUMBER SUPPLIER EXCLUSIVE MODEL STOCK ALLOCATED RRP $ INC GST ESTIMATED PROMO SELL

PT720 Breville NO YES $179.95 $69.95

DEAL COST PRICE INVOICE

$38.11

AVERAGE UNITS PER STORE

RRP: $179.95

r

$69.95 $245 $xx

SAVE 60%

4

ESTIMATED PENNY PROFIT PER UNIT ESTIMATED MARGIN % PRODUCT CATALOGUED

$25.48 40% YES

NOT IN BOXING DAY FLYER

393 UNITS VIA ALLOCATION ONLY OPT IN/OUT

PERFECT ON-LINE DEAL

 Big Call to action to be promoted on-line over Boxing Day  Small allocation of 4 units per store

BREVILLE ALLOCATIONS ON DECEMBER INVOICE- PAY END OF FEB STORES CAN OPT IN/OUT AS NEEDED

34

OTHER IMPORTANT BOXING DAY DEALS- ALLOCATED BREVILLE

Philips SC9111 shaver SAVE 30%- ALLOCATED IN DECEMBER SHAVER SHOP PLU

008049

MODEL NUMBER SUPPLIER EXCLUSIVE MODEL STOCK ALLOCATED RRP $ INC GST ESTIMATED PROMO SELL

SC9111 Breville NO YES $399.95 $279

DEAL COST PRICE INVOICE

$161.82

AVERAGE UNITS PER STORE

RRP: $399.95

r

$279 $245 $xx

SAVE 30%

4

ESTIMATED PENNY PROFIT PER UNIT ESTIMATED MARGIN % PRODUCT CATALOGUED

$91.82 36% NO

NOT IN BOXING DAY FLYER

318 UNITS VIA ALLOCATION ONLY OPT IN/OUT

PERFECT ON-LINE DEAL  Very small allocation for each store  Product to target on-line activity  Stores can opt out to 0 should they wish.

Philips Lumea SC2006/8-SAVE 30% ALLOCATED IN DECEMBER 007852 008190 SC2006/08 Breville NO YES $899.95 $599.95

SHAVER SHOP PLU MODEL NUMBER SUPPLIER EXCLUSIVE MODEL STOCK ALLOCATED RRP $ INC GST ESTIMATED PROMO SELL DEAL COST PRICE INVOICE

RRP: $899.95

$599.95 $245 r

$xx

SAVE 33%

$330.29

AVERAGE UNITS PER STORE

6

ESTIMATED PENNY PROFIT PER UNIT ESTIMATED MARGIN % PRODUCT CATALOGUED

$215.12 39% YES

NOT IN BOXING DAY FLYER

PERFECT ON-LINE DEAL

 Top seller when promoted on-line at a competitive price  Last remaining stock of these two models  Stores can opt out to 0 should they wish.

LAST AVAILABLE SUPPLY OF LUMEA ALLOCATIONS ARE OPT IN/OUT

500 UNITS VIA ALLOCATION ONLY OPT IN/OUT

35

ORDERING INFORMATION SUMMARY – BOXING DAY

Allocations – December Invoice (BOXING DAY)

ETA Into Stores

National Allocation

Stock payable

Can Stores Amend QTY

Min QTY

Is more stock available to order

Remington CI97M5AU Curl Tong

W/C 30/11

1,400

End of Feb

Yes

4

No

Remington I-Light Pro

W/C 30/11

2,000

End of Feb

Yes

4

No

Remington Perfect Waves

W/C 30/11

1,400

End of Feb

Yes

4

No

Remington PR1271 Shaver

W/C 30/11

820

End of Feb

Yes

4

No

Remington S8600AU Straightener

W/C 30/11

1,500

End of Feb

Yes

4

No

Wahl 22PC Clipper Kit

W/C 30/11

5,000

End of Feb

Yes

0

No

Philips NT9145 Go Styler

W/C 30/11

3,091

End of Feb

Yes

6

No

Philips PT720 Shaver

W/C 30/11

393

End of Feb

Yes

4

No

Philips S9111 Shaver

W/C 30/11

318

End of Feb

Yes

0

No

Philips SC2006 Lumea

W/C 30/11

150

End of Feb

Yes

0

No

Philips SC2008 Lumea

W/C 30/11

350

End of Feb

Yes

0

No

Braun 760-4CC Shaver

W/C 14/12

1,500

End of Feb

Yes

0

No

Braun CT2-CC Shaver

W/C 14/12

1,812

End of Feb

Yes

0

No

Braun 3030 Shaver

W/C 14/12

1,794

End of Feb

Yes

3

No

Braun LS5160 Shaver

W/C 14/12

2,000

End of Feb

Yes

6

No

Braun 1170 Epilator

W/C 14/12

1,200

End of Feb

Yes

6

No

Braun 7951 Epilator

W/C 14/12

4,526

End of Feb

Yes

0

No

Product

Important: You can adjust down or delete the allocations as you like (nothing that you must have minimum volumes on hand to support the catalogue activity). Please ensure that you have this information emailed to Sam Obleshchuk at [email protected] by Midnight Thursday 3rd December 2015.

36

Supplier Closure dates over Christmas The below important dates should be referenced for stores who want to place an orders for stock before or after Christmas. Please note that with supplier closure dates over Christmas, it is possible that there will be backlogs of stock. This will mean that delivery times will possibly be longer than normal.

37

Supplier Overview- Ordering

December Trading Terms: Deliveries will commence from: Order Process:

Extended Trading Terms, Payable End of February 2016 15th December 2015 Direct to Supplier from the 15th December 2015

December Trading Terms: Deliveries will commence from: Order Process:

Extended Trading Terms, Payable End of February 2016 1st December 2015 Direct to Supplier

December Trading Terms: Deliveries will commence from: Order Process: Next Collated Order:

Standard, Payable End of January 2016 23rd November 2015 Direct to Supplier February 2016

December Trading Terms: Deliveries will commence from: Order Process: Next Collated Order:

Standard, Payable End of January 2016 23rd November 2015 Direct to Supplier February 2016

December Trading Terms: Deliveries will commence from: Order Process:

5% & Extended Terms, Payable End of February 2016 25th November 2015 Direct to Supplier

38

Supplier Overview- Ordering December Trading Terms: Deliveries will commence from: Order Process: Next Collated Order:

Standard, Payable End of January 2016 23rd November 2015 Direct to Supplier February 2016

December Trading Terms: Deliveries will commence from: Order Process: Next Collated Order:

Standard, Payable End of January 2016 1st December 2015 Direct to Supplier February 2016

December Trading Terms: Deliveries will commence from: Order Process:

Standard, Payable End of January 2016 1st December 2015 Direct to Supplier

December Trading Terms: Deliveries will commence from: Order Process:

Standard, Payable End of January 2016 1st December 2015 Direct to Supplier

39

Supplier Overview

December Trading Terms: Deliveries will commence from: Order Process: Next Collated Order:

Standard, Payable End of January 2016 1st December 2015 Direct to Supplier February 2016

December Trading Terms: Deliveries will commence from: Order Process:

Standard, Payable End of January 2016 1st December 2015 Direct to Supplier