TRUE BEAUTY STARTS FROM WITHIN
/ THE BRAND
PRESENT A BREAKTHROUGH FOR THE SKINCARE CATEGORY
– A NEW, INNOVATIVE NUTRICOSMETIC BRAND
TWO MARKET-LEADING BRANDS
WORKING TOGETHER TO SHAPE
THE FUTURE OF SKINCARE
/ INTRODUCING NUTRICOSMETICS
/ WHAT ARE NUTRICOSMETICS? Nutricosmetics are dietary supplements that support the function and the structure of the skin. Nutricosmetics belong to a new category – beauty products that work from within to improve the external appearance of the skin. Nutricosmetics represent a high-potential market segment – situated at the juncture between skincare and food supplements.
/ DIETARY SUPPLEMENTS MARKET – 2009 BEAUTY SEGMENT 2014
Germany / Fastest-growing area of dietary supplements market.
CAGR
4.9%
Ukraine / Second-largest area of dietary supplements market.
MEMORY HEALTH
BONE
LIVER HEALTH
JOINT
BEAUTY
DIGESTIVE
DIGESTIVE
BEAUTY
IMMUNE SYSTEM
MEMORY HEALTH
BONE
OTHER POSITIONING
GENERAL HEALTH
CAGR 2009-2014
19.2% GROWTH
/ SKIN – A REFLECTION OF NATURAL BEAUTY “My skin is the truest reflection of my natural beauty. Skin shows to the outside world how my body feels on the inside… Like everyone, I want to enhance my external appearance and conceal visible imperfections. But this isn’t the whole story – what I really want for my whole body is to feel good. When I feel good and confident about myself, my skin looks great.”
/ SKIN – A REFLECTION OF NATURAL BEAUTY What do I mean by “great-looking skin”? I want elasticity, firmness and radiance that shine from within. But to really feel better and achieve great-looking skin, I need to go deeper – I need to help my skin from within. The answer is TRUVIVITY BY NUTRILITE™.
/ INTRODUCING THE PRODUCTS
/ TRUVIVITY BY NUTRILITE™ The TRUVIVITY BY NUTRILITE™ brand presents its two first products in the Nutricosmetics category. Together, they represent a perfectly integrated beauty solution that helps reveal a captivating radiance from beneath the surface of skin.
/TARGET AUDIENCE • Both women and men between 25 above
• Defines skin appearance – based on individual style, personality and lifestyle • Aspires to flawless beauty for confidence and life success • Always looking for new ways to enhance and protect her or his beauty
/ BEAUTY POWDER DRINK Completes your daily beauty regimen and delivers the nutrients that support skin health and reduce fatigue during the day.
day
/ BEAUTY SUPPLEMENT Delivers the nutrients that help relieve skin from oxidative stress and enhance the benefits of the natural restorative sleep cycle.
night
/ UNIQUE PHYTOINFUSE™ COMPLEX* A TRIO OF ACTION: WOLFBERRY EXTRACT, CHEROKEE ROSEHIP, GRAPE SEED EXTRACT Grape seed extract, rosehip extract and vitamin C help to protect body’s cells against free radicals. *PhytoInfuse™ Complex is patented for its use in TRUVIVITY BY NUTRILITE™ , Patent #7,348,034B2 United States
/ PHYTOCERAMIDE COMPLEX* WHEAT CERAMIDES: Ceramosides are natural gluten-free plant ceramides from whole grain wheat. *PhytoCeramide Complex is patented as Ceramosides™ by EPI France - Patent #2,779,646 France
/ PRODUCTS BEAUTY POWDER DRINK TRUVIVITY BY NUTRILITE™ BEAUTY POWDER DRINK delivers Vitamin C, Zinc and the patented PhytoCeramide Complex.
Taken once daily, BEAUTY POWDER DRINK provides a refreshing mix of nutrients that support skin health and contribute to the reduction of tiredness and fatigue.
/ PRODUCTS BEAUTY SUPPLEMENT
TRUVIVITY BY NUTRILITE™ BEAUTY SUPPLEMENT delivers various nutrients and the patented PhytoCeramide and PhytoInfuse™ Complexes. Taken at night, the BEAUTY SUPPLEMENT helps relieve skin from oxidative stress*, complementing the natural restorative sleep cycle, and leaving you to wake up with skin that looks and feels refreshed and revitalised.
* Oxidative stress arises from, for example, environmental impact (ozone, pollution, sunlight etc.), the metabolism (free radicals) or stress.
/ SKIN – THE INSIDE STORY
/ SKIN STRUCTURE – THE LAYERS TRUVIVITY BY NUTRILITE™ products work from within to support the health and structure of the dermis so that the epidermis appears more radiant and luminous. SKIN STRUCTURE EPIDERMIS AND DERMIS
Epidermis – the outer layer
Dermis – the inner layer
/ THE IMPORTANCE OF COLLAGEN AND ELASTIN TO THE DERMIS AND EPIDERMIS
Normal, healthy skin contains collagen and elastin that are strong, orderly and stretchy. These stretchy fibres are embedded in the jelly-like water-binding hyaluronic acid complex. Protocollagen subunit
Triplex helix / collagen fibril
Collagen fibre/ collagen bundle
TRUVIVITY BY NUTRILITE™ BEAUTY POWDER DRINK and BEAUTY SUPPLEMENT contain Vitamin C, which contributes to normal collagen formation.
/ THE IMPORTANCE OF COLLAGEN TO THE WAY SKIN LOOKS
Damaged skin Masses of tangled, degraded elastic fibres and an inability to store hyaluronic acid and water.
Dermis – the inner layer
Sufficient Collagen
Insufficient Collagen
Epidermis – the outer layer
Aged, protected skin Fibres are moderately thickened, well aligned and retain a normal appearance. Skin is better able to retain hyaluronic acid and water.
/ TRUVIVITY BY NUTRILITE™ IS:
1 2 3
An innovative partnership between NUTRILITE™ and ARTISTRY™ The key to a captivating new level of healthy-looking, luminous skin. A partnership that innovates and brings you patented key ingredients – the PhytoInfuse™ and PhytoCeramide Complexes.
/ TRUVIVITY BY NUTRILITE™ BEAUTY POWDER DRINK day Add to cart Order No. 119405 Net quantity / 1 stick (8.2 g)
/ TRUVIVITY BY NUTRILITE™ BEAUTY SUPPLEMENT night Add to cart Order No. 119407 Net quantity / 2 tablets (1 g)
/ TRUVIVITY BY NUTRILITE™ BEAUTY POWDER DRINK and BEAUTY SUPPLEMENT BUNDLE night
Experience true beauty from within and save 10% with a permanent bundle SKU that includes TRUVIVITY BY NUTRILITE™ BEAUTY POWDER DRINK and BEAUTY SUPPLEMENT.
Add to cart Order No: 271916
day
/ TRUE BEAUTY STARTS FROM WITHIN
