Truck, SUV & Off-Road New Products

SEMA NEW PRODUCTS Truck, SUV & Off-Road New Products The light-truck industry was particularly hard hit by the recession that began about three years...
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SEMA NEW PRODUCTS

Truck, SUV & Off-Road New Products The light-truck industry was particularly hard hit by the recession that began about three years ago, but at last, the tide seems to be turning. The automakers are seeing definite and consistent sales increases, and while some sectors of the truck market remain tentative, fullsize pickups and crossover vehicles are clearly on the upswing. Of the 10 top-selling vehicles in January of 2011, according to Automotive News, the Ford F-Series pickup was number one (again), the Chevrolet Silverado was number two and the Honda CR-V was number six. At the 2010 SEMA Show, exhibitors in uct categories. As evident by the registrathe Truck, SUV & Off-Road section cre- tion data taken from this year’s Showcase, ated a similar feeling of optimism about the five product categories dominated exhibiyear ahead. With booth registration up 9% tors’s submissions—winches, suspension from the previous Show, the upper level of accessories, trailer hitches, driving lights the South Hall was a shrine to this market and bumpers. Much of the new product featuring more than 250 exhibitors. New activity in the off-road segment centered product registrations also soared, with truck, around Jeep Wrangler applications, which SUV and off-road exhibitors placing 284 commanded significant investment among manufacturers in the segment. The Jeep products in the New Products Showcase. While their entries tend to run the Wrangler was also the most frequently-seen gamut of applications, manufacturers in display vehicle on the floor in the off-road this market dedicated the bulk of their segment, while the F-150 was the mostresearch and design money to five prod- displayed truck.

Four out of five buyers (74%), visited the New Products Showcase, where truck, SUV and off-road manufacturers made a strong impact on attendees. Their entries were scanned 11,051 times by attending media and buyers using handheld remote scanners. Typically, once buyers identify the products they find most intriguing, they hit the SEMA Show floor and meet with exhibitors face-to-face. This year, active buyers in the truck, SUV and off-road market took advantage of the opportunity, introducing themselves and scanning their badges at booths in this section a total of 31,252 times. The following are New Products Showcase entries dedicated to truck, SUV and offroad applications. Along with the products, we’ve interviewed industry executives to get their thoughts about the trends they perceive and some words of advice about what might lie ahead. You’ll see their comments and predictions as you page through the story.

n Forty Wranglers were on display in exhibitor booths, combined with another 54 on display throughout the Las Vegas Convention Center during the 2010 SEMA Show. Clearly dominating the floor, Jeep Wrangler was presented with the 2010 SEMA Award for Hottest 4x4-SUV. This example was built by Warrior Products and features accessories from a host of manufacturers, including Airaid, HoodLift, ProComp USA and ScanGaugeII.

34 April 2011 SEMA News

Bestop Inc.

Runner-Up—Best New Packaging Design

Under Seat Locking Storage Box 800/845-3567 www.bestop.com PN: 42641-01

The Under Seat Locking Storage Box allows secure, out-of-sight storage of valuables and is custom-designed to easily bolt in directly below the driver’s seat.

Bestop Inc.

AMP Research Bed X-Tender 888/983-2204 www.amp-research.com PN: 74504-01A

Cleaner and Protectant 800/845-3567 www.bestop.com PN: 11205-00

Bestop-recommended fabric-care products now available for Bestop soft-tops and accessories.

HighRock 4x4 Narrow-Style Front Bumper 800/845-3567 www.bestop.com PN: 42933-01

Ascend Industries Inc.

Bestop’s new narrow bumper hits the design points today’s Jeep owners are looking for and are carefully designed to not hit anything else. Short design eliminates any unnecessary overhang; will clear any size tires. There is still room for extraction points.

Highly polished stainless-steel step bar with LED ground effects that is compatible with factory keyless remote and dome light.

Bestop Inc.

Diamond Step Bar With LED Lights 714/593-3400 www.ascendtruck.com PN: VB-5000 Series

AR Ventures

Articulating Hitch Ball Mounts 505/343-1705 www.arventureshitches.com PN: AR-007

Bestop Inc.

Articulating pro hitch ball mount.

TrekStep for Jeep Wrangler 800/845-3567 www.bestop.com PN: 45299-15

A spring-loaded step that easily extends down with the push of a foot and retracts up to store securely under the rear bumper when not in use. Baja Designs/Soltek Light Systems Baja Designs/Soltek Light Systems

Kwik Jak HD 800/422-5292 www.bajadesigns.com PN: 62-0350

CO2-powered jack. Features 7-in. collapsed height with a 10-in. stroke. Lifts up to 2,500 lbs. Compatible with most CO2 systems; 8.5 lbs.

Strykr Pro 800/422-5292 www.bajadesigns.com PN: 63-0012

A 700-Lumen helmet light that is waterproof and rugged. High, medium, low and strobe modes. Light head weighs only 100 grams. Battery lasts from 3–24 hours.

Baja Designs/Soltek Light Systems Stealth LED 800/422-5292 www.bajadesigns.com PN: 620270

High-performance LED light bar for off-road or auxiliary lighting. Each 10-in. segment provides 3500 lumens (equivalent to HID)of light put exactly where the user needs it.

BAK Industries

BakBox 818/365-9000 www.bakliner.com PN: 90-XXX

Bakbox is the world’s first and only toolbox that folds away and disappears to provide full, unobstructed use of the truck bed when needed. It ships UPS and is invisible when closed. It works with all tonneau covers.

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SEMA n NEW PRODUCTS

Carriage Works Billet Accessories ’11 Ford Super Duty Grille 816/966-1405 www.carriageworksinc.com PN: 44782

Couplemate

A ’11 Ford Super Duty XL, XLT, Lariat and King Ranch monster bar quick-replacement billet grille. Provides show-quality customized appearance at an affordable price.

SUV Step 775/219-7708 www.couplemate.com PN: CM010

Reese Elite Gooseneck Hitch With Pop-In Ball 745/656-3010 www.cequentgroup.com PN: 30138-26

Under-bed hitch built for both gooseneck and fifth-wheel towing utilizes the patented pop-in ball and power puck system.

A fantastic innovation for the single-strut designed base plate. Importantly, all existing Couplemate baseplates can accept the new SUV step.

Ford is profitable, GM doesn’t need bailout money anymore and the OEs are getting leaner in their manufacturing. That will eventually trickle down to manufacturers, retailers and consumers. Confidence will grow, sales will trend upward and anyone who survives this economy will emerge leaner, stronger and positioned to be more profitable. However, retailers in our industry have yet to fully embrace online marketing. A great website is vital. With a properly built site, retailers have the chance to come up on the first page of Google’s results when a consumer searches a term such as “Truck Caps Los Angeles.” Google knows where customers are located and can refer them to a retailer who has a highly optimized website. But you get what you pay for. Many businesses spend around $1,500 on a website, but a $5,000 site has a chance to be your top-performing salesperson. The same goes for things such as e-mail marketing and Facebook for business. Look at how many of the right customers you can put your company and products in front of, and the cost per customer. People are out there buying the products you sell. You just have to make sure they’re buying them from you. —Chris Ripper General Manager, ATC Truck Covers

Cequent Performance Products

CargoBuckle Carr

Work Truck Step 24 800/800-1084 www.carr.com PN: 501020

Carr’s 24-in. work truck step is a hands-free step that provides safe and secure access to the side of a truck.

Mini G3 317/896-9531 www.cargobuckle.com PN: F103745

The CargoBuckle Mini G3 retractable ratchet tie-down system takes the hassle out of securing gear. Six feet of 1-in. webbing enables users to tie down more equipment in more applications, conveniently and securely. Just hook, ratchet and go!

Carriage Works Billet Accessories ’11 Chevy HD 816/966-1405 www.carriageworksinc.com PN: 3804

A ’11 Chevy heavy-duty bolt-over wire mesh grille fits all models. Provides show-quality customized appearance at an affordable price.

Cognito Motorsports

FSLK100430 661/588-8085 www.cognitomotorsports.com PN: FSLK100430

Front non-torsion-bar drop 4- to 6-in. suspension lift system for ’11–present GM eight-lug trucks and SUVs.

36 April 2011 SEMA News

Winner—Best New Packaging Design Product

Cognito Motorsports

YR+6-Arm-Kit 661/588-8085 www.cognitomotorsports.com PN: YR+6-ARM-KIT

Cognito Motorsports

Yamaha Rhino ’04–present 6-in.-longer arm, long-travel suspension system.

Support Kit 661/588-8085 www.cognitomotorsports.com PN: PISK3008

Pitman/idler-arm support kit for ’11–present GM eight-lug trucks.

Bubba Rope

Bubba Rope 877/499-8494 www.bubbarope.com PN: 176650, 176660

Comeup Industries Inc.

Cognito Motorsports

Control Arm 661/588-8085 www.cognitomotorsports.com PN: UCAK100051

Upper control arm kit for ’11–present GM eight-lug trucks.

DS-9.5rsi Self-Recovery Winch +886-2-2694-7011 www.comeupwinch.com PN: 293244

Comeup DS-9.5rsi is a powerful and fast electric winch. New generation with innovative features make it absolutely brilliant. Incredible, submersible, sealed DS-series self-recovery winch.

Control Arm 661/588-8085 www.cognitomotorsports.com PN: UCAK100052

Uni-ball upper control arm kit for ’11–present GM eight-lug trucks.

Couplemate

Off-Road Coupler 775/219-7708 www.couplemate.com PN: CM200

Convert-A-Ball Dist. Cognito Motorsports

A tougher kind of recovery rope developed from military specs for safely recovering all off-road vehicles from mud, sand or snow.

Super-Duty Cushioned Ball Mount 308/254-7115 www.convert-a-ball.net PN: AMSC-V2

Super-duty cushioned ball mount fits in 21/2in. receiver hitch. Rated at 18,000 lbs. GVW; 2,000 lbs. GTW. Internal polyurethane cushions act as a shock absorber.

The Couplemate off-road coupling has 360º of rotation and 70º of vertical oscillation, permitting access to extreme locations.

Couplemate

Brake Controller 775/219-7708 www.couplemate.com PN: CM710

Mounts under dash/on the trailer. Multiple vehicles can tow a trailer with electric brakes. This break controller is ideal to control from one to three axles.

Big Time Auto Parts/Austin Int’l BT-410RAW LED Taillight +886-6-2663121 www.bigtime.com.tw PN: BT-410 RAW LED Tail Lamp

Designed for OEM and aftermarket. Four multi-functions: turn signal/driving/brake/ reverse. Includes 28 pieces RAW LEDs. Voltage system: 12V/24V. ABS housing and reflector.

Coplus Inc.

Curt Manufacturing

Skull mirror covers present innovative looks through 3-D skull and flame designs. Amber LED lights inlaid into skulls’ eyes will flash along with turn signals.

30K ball folds down when not in use. This hitch uses the same installation kits as Curt’s Double Lock and Quick Goose II gooseneck hitches.

Skull Mirror Cover +886-6-265-5599 www.scoo.com.tw PN: 9501001

Underbed Folding Ball Gooseneck Hitch 877-287-8634 www.curtmfg.com PN: 61652

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SEMA n NEW PRODUCTS

Dee Zee Inc. Daystar Products

2010 Ford F-150 Raptor 2-In. Leveling Kit 800/595-7659 www.daystarweb.com PN: KF09130BK

Increases ground clearance and provides room for larger tires without sacrificing ride quality or load-carrying capacity. Constructed out of durable polyurethane, Daystar’s 2-in. leveling kit avoids metal-on-metal contact and is manufactured in the United States.

A lot of the trends in the off-road market go hand-in-hand with those from the street, and many consumers are now trying to achieve a theme. They want the entire project to be well-proportioned and to flow, with either color-matching, such as black on black or a couple of solid colors. The overall trend is shifting back to simpler but still aggressive styling, and people are spending their money on functionality and products that give them a certain look but also good quality. Everybody is concerned now about getting a good solid product, and the clients for our warehouse distributorship want the best components they can get for their money. Consumers definitely want parts and products that bring good bang for the buck but also do exactly what they’re supposed to do. The higher-end components are actually starting to fare better with the general public, regardless of price. I think that the economy is definitely getting stronger. We’ve seen an increase in younger people coming in with newer vehicles, and the older crowd is still buying new vehicles or good used vehicles and putting the best components on them. Overall, the economy is starting to turn around. —Jared Pugh President, Rock and Roll Offroad 38 April 2011 SEMA News

NXt Running Board 515/265-7331 www.deezee.com PN: 16301+

Original-equipment look with a lightweight aluminum frame, slip-resistant rubber step area and no-drill installation. Three styles available: stainless steel/black, black/black and black/chrome.

Dee Zee Inc.

All-Weather Deep Floor Mat 515/265-7331 www.deezee.com PN: DZ90714

Super-aggressive look with massive deep channels to hold more water, dirt, mud or whatever can be dropped on it. Made from tough, durable rubber.

Dee Zee Inc.

Poly Wheelwell Box 515/265-7331 www.deezee.com PN: DZ95P

Dee Zee Inc.

Brite-Tread Wheelwell Box With Drawers 515/265-7331 www.deezee.com PN: DZ95DA

Adds lockable storage space to the most unused area of a truck bed: behind the wheelwell. Made from tough, blowmolded polyethylene.

Adds lockable storage to the most unused area of a truck bed: behind the wheelwell. Five powdercoated steel drawers allow multiple storage options.

Dee Zee Inc.

Tool Box Tote 515/265-7331 www.deezee.com PN: DZTBTOTE-24

Portable and lockable storage for smaller tools. Made from durable, long-lasting Brite-Tread aluminum with heavy-duty cushioned handle.

Daystar Products

Boot for Firewall 800/595-7659 www.daystarweb.com PN: KU20040BK

Provides a secure, leak-free way to run wires, hoses and tubing through a vehicle’s firewall. It protects wires and tubing from chafing against sharp edges while providing an air- and watertight seal. Accommodates a variety of different wire bundle thicknesses.

DuraTrail 2010

Stainless-Steel Jeep Hood Lock 619/599-7769 www.duratrail.com PN: 1521-22

Stainless-steel hood lock for ’07–’10 Jeep Wranglers. Complete with all hardware for trouble-free and secure behind-the-grille mounting and easy key access.

Winner—Best New Van/ Pickup/Sport-Utility Product

EGR Inc.

EGR Inc.

Fender Flare Point-of-Purchase Display 800/757-7075 www.egrusa.com PN: PLIT-0300

Kia Sorrento Side Steps 800/757-7075 www.egrusa.com PN: 29472

Side steps designed to integrate with the trim accents along the fenders and bottom of the vehicle doors. Custom-designed end caps are injection molded.

Fastway Trailer Products

Fastway Flip-Self-Retracting Jack Foot 877/523-9103 www.fastwaytrailer.com PN: 88-00-6500

Engo Industries

As the jack extends, the Flip extends down, locking into place. As the jack rises, the Flip jack foot automatically tucks up under the frame.

E3000 360/642-0079 www.engousa.com PN: 77-03000

The next generation in winch features and technology. The 1.2hp motor provides powerful durability, overheat recovery, fast line speed with a 153:1 gear ratio ensuring efficient use of power. Comes standard with four-way roller fairlead, 12-ft. remote control and a lifetime limited warranty. EGR Inc.

Extang/TruXedo/ BedRug B-Light 877/878-9336 www.truxedo.com PN: 1704523

B-light lighting systems illuminate an entire truck bed with one control switch. High-intensity LED technology works with all trucks and all tonneaus.

Superguard Point-of-Purchase Display 800/757-7075 www.egrusa.com PN: PLIT-0293

This 3-D model is designed to showcase the full-height, full-wrap, smoke-colored Superguard Hoodshield, which provides extra protection for the hood, windshield and fenders.

Engo Industries

E10000 360/642-0079 www.engousa.com PN: 77-10000

EGR Inc.

In-Channel Window Visor Point-of-Purchase Display 800/757-7075 www.egrusa.com PN: PLIT-0294

EZ Connector Inc.

The next generation in winch features and technology. The 5.5hp series wound motor provides powerful durability, overheat recovery, fast line speed with a 265:1 gear ratio. Comes standard with four-way roller fairlead, 12-ft. remote control and a lifetime limited warranty.

EZ Self-Closing 7-Pin (EZS7) Electrical Towing Connection System 559/686-5889 www.ezconnector.com PN: EZS7-02

The water- and corrosion-proof EZS7 features robust magnets to hold the plug and socket together, ensuring that electrical components (brakes, lights) work every time a trailer is towed.

Engo Industries

EX12 360/642-0079 www.engousa.com PN: 78-12000

The next generation in winch features and technology. The 6hp series wound motor provides powerful durability and fast line speed with a choice of two speeds, utilizing a 132:1 gear ratio for fast line speed and medium-duty work and a 265:1 gear ratio ensuring efficient use of power for hard-duty work.

Bushwacker Inc.

Ultimate BedRail & TailGate Caps 800/234-8920 www.bushwacker.com PN: 49016

Exclusive no-drill clip-mounting system ensures stability and fit. Extra-thick OE matte-black textured Dura-Flex 2000 TPO blends with vehicle adding style and protection.

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SEMA n NEW PRODUCTS

Go Rhino! Products/ Big Country Truck

Husky Liners

Husky Floor Liner P.O.P. 800/344-8759 www.huskyliners.com PN: 89911

Dominator III One-Piece Sidebar 888/427-4466 www.gorhino.com PN: D361271B

One-piece, 3-in. round wheel-to-wheel sidebar. No drilling required. Third step allows easy access to bed area. Drop-down steps with aluminum removable step pads.

Fastway Trailer Products

Fastway Zip-Trailer Breakaway Brake Cable 877/523-9103 www.fastwaytrailer.com PN: 80-01-2140

Breakaway cable safety system coils up to be out of the way when it’s not in use and stays up off the ground while you’re towing! No more broken and frayed cables dangling from your trailer tongue.

Gas prices are going to be a major hurdle for the light-truck industry in the coming years, which is why SUVs are morphing into more carlike CUVs. Vehicle sales in general have been down due to the economy, and that has significantly affected the market. However, sales are now trending back up, indicating that the economy is recovering. We’ve seen drastic changes to truck chassis this year, with GM and Ford creating more aggressive trucks with larger axles, stronger frames and better towing and hauling capacities, but there are still a lot of opportunities for companies such as Hellwig to upgrade suspensions. Another current trend is “ready-made” off-road race vehicles for the Baja environment. For instance, Ivan Stewart has a readymade race vehicle, and Local Motors introduced its Rally Fighter this year at the SEMA Show. With off-road vehicles being sold as complete packages, it would seem that packaging offroad upgrades would be a good strategy as well. —Melanie White Marketing Director, Hellwig Products Co. Inc.

40 April 2011 SEMA News

Go Rhino! Products/Big Country Truck 4-, 5-, 6-In. Widesider Bracket system 866/444-3818 www.bigcountryauto.com PN: 39000

High-grade steel; vehicle-specific. Brackets designed to fit any Widesider-series sidebar. One vehicle-specific bracket part number aligns with all-series-size bars.

Go Rhino! Products/Big Country Truck

Great Day Inc.

Clean Breeze Rear Sliding Window Screen 866/649-1918 www.greatdayinc.com PN: CB1010

Clean Breeze sliding rear window screen for trucks. Universal-fitting screen for all rear glass sliding windows. Prevents trash and debris from outside of the vehicle while enjoying the natural flow of air.

6-In. Widesider XL Sidebar 888/427-4466 www.gorhino.com PN: 396806

OE styling, bright chrome finish, extra-wide nonskid step pads. Lightweight, high-tech composite construction with strong aluminum extruded base. No-drill custom brackets. Fiveyear warranty.

Great Day Inc.

Hitch-N-Ride Cargo Carrier 866/649-1918 www.greatdayinc.com PN: HNR1000T

Hitch-N-Ride cargo carrier fits all 2-in. hitch receivers and provides excellent additional storage capacity. Works well with all trucks, autos and SUVs with 2-in. receivers. All-aluminum construction.

Great Day Inc.

Truck-N-Buddy 866/649-1918 www.greatdayinc.com PN: TNB2000B

Truck-N-Buddy attachable step-up platform. Attaches to the tailgate of all regular pickups. Allows easy entrance to and exit from the truck bed. Ideal for work or play.

Go Rhino! Products/Big Country Truck

6-In. Widesider Platinum Sidebar 866/444-3818 www.bigcountryauto.com PN: 660080PS

A 6-in. polished stainless-steel oval sidebar for easy vehicle entry and exit. Also easy access to bed area. Available in black or polished stainless. Limited lifetime warranty.

Husky Liners

Husky Shield Headlite Guard 800/344-8759 www.huskyliners.com PN: 6987

HP2g

Flex Fuel Chip 419/592-2677 www.hp2g.com

Great Plains Industries Inc. DEF Dispensing Pump 800/835-0113 www.gpipumps.net PN: 118450-01

DEF dispensing electric gear pump; 115 VAC or 12 VDC. Delivers up to 12 gpm (45 lpm). Two-in. tank connection; includes adjustable suction pipe.

Flex Fuel Chip is an addition to the onboard engine control system to allow an OEM car to use ethanol blends of fuel up to E85. This product can be updated using the Internet with laptop. Optional to be programmed with HP2g variable displacement.

Husky Liners

Husky GearBox 800/344-8759 www.huskyliners.com PN: 9501

Husky GearBox storage systems fit underneath the rear seat of the pickup, providing a place to organize and store loose items out of sight.

Extang/Truxedo/BedRug TonneauMate 877/878-9336 www.truxedo.com PN: 1117416

In-the-bed and off-the-floor toolbox with mounting design that fits most fullsize trucks, with or without a tonneau cover. Mounts at front, in middle or at rear of the truck bed.

HitchSafe Key Vault

KeyGuard Pro Window Lockbox 800/654-1786 www.hitchsafe.com PN: SL550

Lockbox secures keys to window via a window clip. Numbers or dials can be used via familiar phone-punch button face. Solid metal stainless-steel clip. Keyless convenience.

PUT THE AUTO CLUB

TO THE TEST

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HotwireAuto, a Division of Squier Inc. 3.8L TJ Conversion Wiring Harness 479/243-9115 www.hotwireauto.com PN: R-0036

Integrated wiring harness to run the Jeep 3.8L in the TJ with OEM fuse block, gauges and full emissions. An inexpensive upgrade for an aging Jeep.

To find out more today, contact 1.909.612.2560 Copyright © 2007 Automobile Club of Southern California. All Rights Reserved.

www.semanews.com

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MacNeil Automotive Products Ltd. Luverne Truck Equipment Inc. Jotto Desk/Jotto-Cargo Slide Jotto-Cargo Slide 877/455-6886 www.jottocargoslide.com PN: 4109130

The best, durable, lightweight slide on the market. The patent-pending AlumaTrack system pulls 450% easier than the competition; for fullsize and midsize trucks and SUVs.

The most prevalent trend that we’ve seen over the last few years is the availability of suspension upgrades for the truck market and the exploitation of these on the consumer end. Autocross events across the country are seeing an increasing number of truck entrants, and the feature trucks that we run monthly are upgraded with items such as tubular control arms and big disc brakes at a rate of nearly 100%. We have also seen a huge increase in popularity among the ’67–’72 Chevy C10 market. With the growing prices fetched by musclecars and hot rods, the truck market is one of the last bastions of affordable classic automobiles. The market is much broader than retailers may suspect. We attend the obvious truck-related events, such as the F100 Supernationals, but we also cover more-traditional hot-rod events, such as the NSRA Nats and Goodguys Columbus. These are huge gatherings in the hot-rod community and have a great truck presence, but we see few truck retailers catering to these large events. Retailers should also join the SEMA Action Network to ensure that the government does not run you out of business with tax increases and regulations. —Ryan Manson Editor, Custom Classic Trucks Magazine

42 April 2011 SEMA News

StepUp 605/582-7200 www.luvernetruck.com PN: 420100 Plus Brackets

Retractable pickup-box step that moves effortlessly (by hand or foot) out of the way and locks in the up position when not in use. Features non-slip rubber step pad.

WeatherTech ’11 Ford Super Duty MudFlaps 800/943-9250 www.weathertechdirect.com PN: 110020, 120020, 120031

WeatherTech no-drill mudflaps are made from a proprietary thermoplastic resin. Literally mounts in minutes without the need for drilling and is contoured specifically for each vehicle.

King Shocks

Internal Bypass Shock IBP 714/530-8701 www.kingshocks.com

Revolutionary, tunable, monotube internal bypass shock contains dual piston, velocityand position-sensitive valving and a suspension-arresting bump zone for unparalleled damping control.

MacNeil Automotive Products Ltd. WeatherTech Front Full Coverage FloorLiner for ’11 Ford F-150 800/943-9250 www.weathertechdirect.com PN: 442951

WeatherTech front full-coverage floorliner accurately and completely lines the front floor, giving absolute interior protection.

King Shocks

Bolt-On Adjustable Jeep JK Shock Kits 714/530-8701 www.kingshocks.com

Premium-quality, owner-rebuildable, bolton Jeep JK performance shock-upgrade kits with adjustable wide-range compression adjustment for stock height and aftermarket lifted suspensions.

King Shocks

4.5-In.-Diameter Pure Race Bypass Shocks 714/530-8701 www.kingshocks.com

Revolutionary 4.5-in.diameter Pure Race series bypass shock custom designed for race vehicles for unparalleled damping control and seven stages of external bypass adjustment.

MacNeil Automotive Products Ltd.

WeatherTech TechFloor 800/943-9250 www.weathertechdirect.com PN: TF

The most innovative garage/shop floor covering. Revolutionary TwoShot design offers a softer yet rigid rubber material for incredible grip to the tile’s top and bottom.

Mile Marker Inc.

ATV Recovery Kit 800/886-8647 www.milemarker.com PN: 19-00105

The new Mile Marker ATV/UTV recovery kit includes everything the user needs to push a trailblazing ATV/UTV to the limits: two powdercoated shackles, two 1-in. x 8-ft. straps, a snatch block and a pair of gloves—all packaged in a durable carrying case that can be strapped virtually anywhere on the rig.

Mountain Off Road

Jeep JK Dual Battery Tray 970/625-0500 www.mountainoffroad.com PN: JKDBT0709

Dual battery tray for ’07-and-up Jeep Wrangler JKs. Accommodates two Optima series 34, 34/78 and OEM batteries in the stock location.

Mountain Off Road

Jeep JK Muffler Skidplate 970/625-0500 www.mountainoffroad.com PN: JKMSP

Protect the Jeep JK muffler with this 3/16-in. muffler skidplate. Easy bolt-on construction and powdercoated black; ’07–current. Mile Marker Inc.

Off-Road Recovery Kit 800/886-8647 www.milemarker.com PN: 19-00100

This all-in-one winch kit includes everything the user needs to get out of a pinch. The reflective winch dampener is the first of its kind to double as a self-contained recovery kit. Integrated pockets on the inside house all of the essential gear: a snatch block with grease fitting, powdercoated shackles, a 15-ft. recovery strap and a pair of gloves.

Maxtrax

Maxtrax 443/955-1279 www.maxtrax.com.au PN: MK2

Mile Marker Inc.

SEC8 Scout 800/886-8647 www.milemarker.com PN: 77-53141

Introducing the newest addition to the Mile Marker winch line, the SEC8 Scout. From the foundation of the popular 8,000-lb. SEC8 model comes the competition-ready, expedition-willing Scout feature set: 94 ft. of synthetic rope; a rugged, black-anodized aluminum hawse fairlead; and a durable powdercoated clevis hook.

The innovative, lightweight vehicle recovery device. Australia-designed, engineered and rigorously tested in the world’s toughest off-road events and expeditions.

Mile Marker Inc. Maxtrax

Recovery System 443/955-1279 www.maxtrax.com.au PN: MK II-SYS

Complete kit of everything needed for simple recoveries using Maxtrax. Includes four Maxtrax grounding stakes, linking straps, mounting board and water tank in a sealed case.

Mountain Off Road

Jeep JK Freedom Top Storage Rack 970/625-0500 www.mountainoffroad.com PN: JKFTR

Heavy-Duty Recovery Kit 800/886-8647 www.milemarker.com PN: 19-00150

Mile Marker’s new heavy-duty winch accessory kit designed for the heaviest of tasks in recovery. This kit includes a 30K snatch block, a 10-ft. choker chain, a 30-ft. recovery strap, 23/4-in. alloy shackles and a pair of leather gloves. These components are housed in a weatherproof bag with a removable work tray to keep everything in order.

Keep Jeep JK Freedom tops looking new and scratch-free. Stores the Freedom top upright behind the rear seat or laid down.

People have had to find new and interesting products that are more enthusiast-based to spark the interest of the off-road market. Higher-end products where there is more profit seem to be doing better. There is a general shift away from the day-to-day truck products and back to where our base came from, which is the truck enthusiast. People are willing to buy a leveling kit that gives them a high-end look without the high-end cost. The economy is responsible for a portion of that. People have less money to spend on commodity products, but the people who are serious about their trucks are spending money, and there are enough good-quality WDs supplying retailers quickly that they can keep the consumer happy. What the retailers don’t want to do is be so concerned about price that they forget about profit. Profit is what’s going to keep you in business. The retailer’s biggest problem is getting the consumer in the door. I would challenge the product manufacturers to keep retailers in mind when they advertise in order to make it easier for them to draw customers. The consumer should be driven to the retailer by the manufacturer. —David Crockett National Sales Manager, Rolling Big Power

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SEMA n NEW PRODUCTS

Mountain Off Road

Range Rover Front Bumper 970/625-0500 www.mountainoffroad.com PN: RRFB09

See the other half of the world in luxury and comfort with this Range Rover off-roading front bumper. Made of 3/16-in. plate steel for ’09–current models. Bolt-on installation.

Technology and education are the keys. The next generation is going to always want to be connected to the Internet, their phones and their music, so features, such as Ford’s SYNC, are important for the truck market. We have to emphasize education to keep up with the changes and the complexity of new vehicles. In the off-road market, that means gaining horsepower and adding aftermarket exhaust while maintaining ever-more-restrictive emissions codes. In pickups, it’s fuel economy and trucks that keep getting lighter. SUVs are featuring more rear-seat entertainment and smaller sizes yet with three rows of seats. For retailers, balance is crucial. You need product on the shelves to beat the Internet sellers by having it for the customer right now, but you can’t overbuy and get stuck with inventory because the vehicle changed or a product’s popularity faded. Perhaps the biggest opportunity is installing items that the DIYers do not want to do or can’t do, and the biggest threat is gas prices going north of $4 per gallon and how that might affect new-vehicle sales and the activities of weekend-warrior auto enthusiasts. —Kevin Fournier Purchasing Manager, Cap World

44 April 2011 SEMA News

Winner—Best New Interior Accessory Product

Omix-Ada/Rugged Ridge Omix-Ada/Rugged Ridge

Dual Battery Tray for ’07–’11 Jeep Wranglers 770/614-6101 www.omix-ada.com PN: 11214.53

The dual battery kit is designed to mount two batteries in place of the factory singlebattery location.

Interior Trim Kit for ’07–’10 Jeep JK Wranglers 770/614-6101 www.omix-ada.com PN: 11151.xx

Make a ’07–’10 Wrangler stand out with these injection-molded plastic interior accents from Rugged Ridge. Injectionmolded from factory interior for an exact fit. Mr. Grille

Anodized Punched Billet Grille 951/279-4360 www.mrgrille.com

Anodized and punched billet grille.

Omix-Ada/Rugged Ridge

Omix-Ada/Rugged Ridge

Alloy USA Axle Tube Seals for ’07–’11 Jeep JK Wranglers and Grande Axle Kits 770/614-6101 www.omix-ada.com PN: 11105

Alloy USA Wheel Spacers for ’07–’11 Jeep Wranglers 770/614-6101 www.omix-ada.com PN: 11300

Wheel spacers that move wheels out to help fit aftermarket wheels and wider tires while creating a wider stance with extra stability.

Keep water, mud and debris from entering the front axle housing. These CNC-machined aluminum housings feature two seals to provide double protection from crud.

NitroStrike Inc.

Mini Foamer 864/551-2606 www.nitrostrike.com PN: NSMF

The NitroStrike Mini Foamer is a personal fire extinguishing system that cools fires fast and is 100% green. Safe for you; safe for our environment!

Omix-Ada/Rugged Ridge

Alloy USA X-Joint, Greasable, Serviceable U-Joint 770/614-6101 www.omix-ada.com PN: 11500

Now a serviceable U-joint for Dana 44 applications is available. Replace the 5-297X or 5-760X standard U-joints with the Alloy USA X-Joint.

SEMA n NEW PRODUCTS

Omix-Ada/ Rugged Ridge

Omix-Ada/Rugged Ridge

Outland Automotive Off-Road Recovery Gear Kit for Trucks 770/614-6101 www.omix-ada.com PN: 15104.28

XHD recovery gear kit includes all the gear needed to safely recover fullsize trucks. Complete kit can handle up to 30,000 lbs.

Jeep Cherokee Replacement Seating 770/614-6101 www.omix-ada.com PN: 13445.15

Custom-fit replacement seating for ’84–’01 Jeep Cherokee XJs. Does not use adaptor brackets to fit these applications. Four styles to choose from.

Omix-Ada/Rugged Ridge

Rugged Ridge Hood-Mount Halogen Light Kit for Jeep JK Wranglers 770/614-6101 www.omix-ada.com PN: 15207.7

Omix-Ada/Rugged Ridge

Overhead Storage Console for ’87–’11 Jeep Wranglers 770/614-6101 www.omix-ada.com PN: 13551.14

Rugged Ridge offers an innovative way to mount two off-road driving lights to a JK Wrangler with the hood-mount light kit. A bright idea.

Manual-Locking Hubs 770/614-6101 www.omix-ada.com PN: 15001.43

Manual-locking hubs that deliver better 4WD performance when locked, and improved fuel economy in 2WD when unlocked, compared to automatic hubs.

’07–’11 Jeep Wrangler Throttle Body Spacer 770/614-6101 www.omix-ada.com PN: 17755.02

Billet-aluminum throttle body spacer for 3.8L ’07–’11 Jeep Wranglers.

The Rugged Ridge overhead storage console is a complete storage solution for Jeep Wranglers. It turns the area underneath the top into usable storage space.

Omix-Ada/Rugged Ridge

Omix-Ada/Rugged Ridge

Omix-Ada/Rugged Ridge

Steel D-Window Wheels for ’55–’06 Jeep Wranglers and CJs 770/614-6101 www.omix-ada.com PN: 15500.1

Rugged Ridge steel wheels are stamped from heavy-gauge steel and are powdercoated with a durable black finish. Engineered, tested and certified.

Omix-Ada/Rugged Ridge

All-Terrain Fender Flares for Trucks 770/614-6101 www.omix-ada.com PN: 81630.02

All-terrain off-road fender flares for trucks. Complete four-piece kits.

Omix-Ada/Rugged Ridge Omix-Ada/Rugged Ridge ATV/UTV Winch 770/614-6101 www.omix-ada.com PN: 15100.65

ATV/UTV heavy-duty off-road and utility winches. Five sizes to choose from.

46 April 2011 SEMA News

Omix-Ada/Rugged Ridge

Cat-Back Exhaust Kits For Jeep 770/614-6101 www.omix-ada.com PN: 17606.55

Cat-back exhaust systems for Jeeps. Includes an overbuilt, heavy-duty off-road muffler.

Toyota Tacoma All-Terrain Floor Liners by Rugged Ridge 770/614-6101 www.omix-ada.com PN: 82904.1

Injection-molded all-terrain floor liners have superior fit and quality, featuring chevrons that are up to 3/8-in. deep and 2-in. perimeter walls.

Pittman Outdoors AirBedz Pareto Point Industries

Oil Filter Loading Indicator and Manifold 323/726-2199 www.paretopoint.com PN: OFLIA

The filter loading indicator connects to a multiport manifold to access the lubrication system for gauges, bypass, cooler, etc., while the adapter provides magnetic pre-filtration.

AirBedz Original Truck Bed Air Mattress Camo 800/981-2339 www.truckairbedz.com PN: PPI-103

AirBedz—the original truck bed air mattress in a new digital camouflage pattern.

Poly Performance Manufacturing Inc. Line Clamp Kit 805/783-2060 www.polyperformance.com PN: PPM-4003

Pro Comp/Smittybilt G2 Differential Cover 310/900-2687 www.g2axle.com PN: 40-2024AL

G2 AAM 11.5-in. aluminum differential cover.

Line clamp kit with hose clamps for tubing size 1.5 to 2 in. keeps braided hoses, brake lines and wiring secure when mounting along tubular components. Designed to fit tightly, keeping the lines free from movement, pinching and fraying and from transferring unnecessary heat. Installation is a breeze.

Poly Performance Manufacturing Inc. J-Hooks 805/783-2060 www.polyperformance.com PN: PPM-4005

Performance Accessories/Trailmaster 41/2-in. Jeep JK Suspension Lift 928/636-7080 www.p-a-g.net

Suspension lift system includes shocks and drive lines.

Available for 1.5-in. OD and 1.75-in. OD tubing, J-Hooks are the perfect hardware to quickly and securely mount aluminum, steel and plastic panels to roof, doors, floor and skidplates. They eliminate the need to weld tabs or prefabricate mounting locations; simply drill a hole and fasten the hardware.

Poly Performance Manufacturing Inc. Fire Extinguisher Mount 805/783-2060 www.polyperformance.com PN: PPM-4014

An innovative way to safely mount a fire extinguisher to any surface. The quick-release fire extinguisher mount can be secured with either bolts or hose clamps and can be used for any size fire extinguisher. This mount offers split-second removal to maximize emergency preparedness. NASA approved.

We are seeing a resurgence in the oldertruck market—both restoration of older trucks, such as ’88–’98 Chevy CKs, as well as rat-rod trucks. On the SUV side, the market includes basic exterior add-ons, such as grilles and hitch covers, plus interior add-ons that include TV monitors, navigation and creature comforts. We’re not seeing the large lifts in suspension as much anymore, and lowered trucks are coming back. From a styling perspective, there is a lot of blackout—black wheels, black steps, black grilles and so on. People are also hanging on to their trucks much longer and wanting to make them look unique. For now, business is definitely back on the upswing. We are seeing sales increases across the entire product line, and I think consumers still want great quality and service even though they may not do a full truck build all in one ticket. However, the potential for gas to go over $5 per gallon could slow us down. It’s important to understand the consumer’s budget and keep him or her coming back for more. —Mike Spagnola President, Street Scene Equipment

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SEMA n NEW PRODUCTS Winner—Best New Exterior Accessory Product

Pro Comp/Smittybilt

Tow Strap Bag 888/717-5797 www.smittybilt.com PN: 2791

Pro Comp/Smittybilt M1 Truck Bumper 888/717-5797 www.smittybilt.com PN: 615800

Easiest way to store a tow strap. Manufactured out of 600 denier ballistic nylon. Holds up to a 3-in. by 30-ft. tow strap. Includes a convenient grab handle. Ends cinch down to secure strap or open up for quick use.

Premier Trailer Towing Products

Ball Swappers 507/402-5499 www.ballswappers.com PN: ALBM6800SW1

An interchangeable trailer ball system built into adjustable ball mounts. Now users can have the capability to haul any trailer at a safe, level towing height with the highest weight capacities available.

The new Smittybilt M1 bumper is manufactured out of 3/16-in. cold-rolled steel with 1/4-in. mounting plates, and powdercoated in Smittybilt’s signature-series two-stage powdercoat.

The most exciting trend I see is that pickup sales are on the rise again. Sales were up in 2010 and were off to a stronger start in January of 2011. Pickups are no longer the “bad guys” that the media tried to tag them as over the past few years. The Big Three have done a fantastic job of designing, building and marketing the current generation of pickups. That said, the compact and even midsize pickup market and offerings have been reduced dramatically, and the elimination of the Ford Ranger from the marketplace is still hard to believe. But, perhaps the biggest trend in both the street market and in off-roading is that pickup electronics are being tied into and monitoring every aspect of the vehicle, so retailers should embrace education more than ever before. —Bryan Baker Director of Marketing, ARE Accessories LLC

48 April 2011 SEMA News

Pro Comp/Smittybilt Pro Comp/Smittybilt Pick It Up Bag 888/717-5797 www.smittybilt.com PN: 2792

A Simple way to carry trash off the trail. Straps conveniently around the rollbar or spare tire or has built-in backpack-style straps that allow it to be used as a beach bag. Manufactured out of heavy-duty nylon, the Pick It Up Bag will last a lifetime.

G2 Model 60 Front Loader 310/900-2687 www.g2axle.com PN: 66-2034-001HP

G2 Model 60 front loader takes the proven strength of the Dana 60 and incorporates the benefits of a banjo-style housing to create an all-new assembly.

Pro Comp/Smittybilt Pro Comp/Smittybilt

JK Winch Mount 888/717-5797 www.smittybilt.com PN: 2804

Made specifically for the Jeep Wrangler ’07–’11 stock bumper; finished in black powdercoat for long-lasting durability. Mounting hardware included. Supports up to 10,000-lb. Smittybilt winches. Made from 1/4-in. steel.

JK Modular Bumper 888/717-5797 www.smittybilt.com PN: 76522

Smittybilt Stingers are handcrafted to exacting specifications using DOM 1020 2-in. tubing, which is one of the strongest materials available. Each Stinger base is manufactured out of 3/16-in. cold-rolled steel with reinforced gussets and solid D-ring mounts that are welded on the inside and out for maximum strength.

ProRyde Suspension Systems Pro Comp/Smittybilt JK Armor 888/717-5797 www.smittybilt.com PN: 76880

XRC JK front and rear corner guards were engineered to provide maximum protection and clearance. Each piece is made of 3/16-in. cold-rolled steel and completed in a two-stage textured powdercoat process. Stainless-steel fasteners come standard in the kits. The front bumper is a direct fender replacement.

Jeep WK Camber/Caster Adjustable Ball Joint 888/813-7933 www.proryde.com PN: 44-2493

Jeep WK/XK camber/caster adjustable ball joint. Offset design allows an additional one degree of positive or negative camber adjustment.

LiftMachine Multi-Adjustable Leveling Kit 888/813-7933 www.proryde.com PN: 71-5500T

A ’10–’11 Toyota 4-Runner adjustable leveling kit. Patent-pending LiftMachine adjustable leveling kit provides front ride height changes of 2.0, 2.5 or 3.0 in. The driver is in control. Pro Comp/Smittybilt

ATV4 Winch With Syn Rope 888/717-5797 www.smittybilt.com PN: 97204

Putco Inc.

LED Festoons 800/247-3974 www.putco.com PN: 230125/230150/230175

Putco’s LED Festoons are made of high-power LEDs and are available in three sizes to fit most interior vehicle dome lights. Provides a clean, custom interior appearance.

Pro Comp/Smittybilt

X2O 8,000-lb. Waterproof Winch 888/717-5797 www.smittybilt.com PN: 97380

Smittybilt’s X20-8 8,000-lb. winch was developed for the hardcore off-roader who needs only the best. The new series of X2O winches feature amphibious technology that completely seals the 5.5 series-wound motor as well as a three-stage planetary gear system.

Stick LED Bulb–T-Type 800/247-3974 www.putco.com PN: 280003W

Putco’s T-type LED bulbs are made in the United States utilizing high-power Nichia LEDs. The unique design installs easily into the factory outlets for a wide variety of vehicle applications.

ProRyde Suspension Systems

XRC 4 is a 4,000-lb. winch that has the biggest motor, the fastest line speed and comes standard with more features and accessories than most winches in its class. Smittybilt starts with a 4.1hp motor and equips it with a threestage planetary gear system with a 198:1 gear ratio that delivers lightning-fast line speed under load or not.

Putco Inc.

Putco Inc.

Stick LED Bulb–B-Type 800/247-3974 www.putco.com PN: 280002W

Putco’s B-type LED bulbs are made in the U.S.A. utilizing high-power Nichia LEDs. The unique design installs easily into the factory outlets for a wide variety of vehicle applications.

There seems to be more popularity with smaller SUVs because of the gas crunch. The percentage of sales in bigger SUVs and trucks, while they’re still being accessorized, has been reduced. And though the whole market is getting healthier right now, retailers must face the advent of the Internet. Customers are willing to pay slightly more at a local jobber, where they can see, touch and feel a product and get it installed, but the opportunities lie in the service side. Stores have the opportunity to put out new products and build interest, and that gives them an advantage. Consumers might find the best price and a lot of information about products online, but a catalog or a walk through a store lets them see things they would never have known about if they depended on the Internet alone. That’s why retailers must be dedicated to their craft, must make sure that they’ve found the right products and the right prices and are offering the right kind of services to make money in this environment. That’s why training and education are so important. Employees have to know what they’re talking about and be enthusiasts themselves. —Fred Snow Vice President, U.S. Aftermarket, Hella Inc.

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SEMA n NEW PRODUCTS

Skyjacker Suspensions Skyjacker Suspensions

’11 GM 2500HD 7-in. Suspension Kit 318/388-0816 www.skyjacker.com PN: C1178RK

This new 2500HD 7-in. kit includes CNCmachined steering knuckles, front and rear 7-in. steel crossmembers, differential skidplate and raised torsion-bar relocation brackets.

The overall trend in the classic truck market is the restoration and/or “rodstoration” of early-model pickups, combining the classic early designs with more modern and technologically advanced driveline and safety components to mechanically update early trucks while maintaining their exterior appearance. Another relatively new trend is the assembly of a class of trucks often referred to as “corner killers,” which are early pickups that have been updated with performance engines and drivelines as well as suspension systems that have been upgraded to near-roadracing handling characteristics. We’re also now seeing more Dodge, Studebaker and International badges represented in the custom street-truck hobby, which may be due to the fact that affordable and desirable Fords and Chevrolets are becoming rarer and more expensive. The availability of high-quality, affordable parts, components and accessories has made it much easier for home-shop truck enthusiasts to realize their desires. Many now tackle projects with a bit more confidence than would have been possible when their only recourse was junkyard shopping and hands-on fabrication of parts and components. The continuation of R&D and an ever-growing selection of aftermarket goods will be the most important driving forces behind the tremendous growth in the classic truck segment. —Jim “Riz” Rizzo Editor, Classic Trucks Magazine

52 April 2011 SEMA News

A ’07–’10 Jeep Wrangler JK 2-in.–2.5-in. LOWjacker Lowering Sport Coils 318/388-0816 www.skyjacker.com PN: LOWJK024

LowJacker sport coils for ’07–’10 Jeep JK. Uniquely designed, progressive-rate coil springs lower the center of gravity 2 to 2.5 in. while providing improved handling and cornering characteristics.

Snap-Loc Cargo Control Systems Mechanic’s Dolly 702/798-4521 www.snaplocs.com

Snap-Loc Cargo Control Systems E-Track mechanic’s dolly with exclusive E-Track strap attachment features +1,200-lb. capacity, a steel frame, easy-rolling casters and optional push/ panel cart bars.

Spyder Industries LLC

Black Widow Econo-Rack 877/665-6705 www.spyderindustries.com PN: 4001

The Black Widow Econo-Rack is designed for budget-conscious truck owners and is fabricated from heavy-gauge, fully welded steel with a durable powdercoated finish.

Strattec Security Corp. Bolt Series Locks 414/247-3333 www.boltlock.com

Works with most GM, Ford, and Chrysler/ Jeep keys. Any number of BOLT locks can be set to the same key for one-key convenience.

Snap-Loc Cargo Control Systems Snap-Locs 702/798-4521 www.snaplocs.com

Sulastic Rubber Springs LLC Shock-Absorbing Caster With

Snap-Loc Cargo Control Systems E-Track sinSulastic System gles, called Snap-Locs, provide the ability to use 210/492-4469 E-Track strap attachment anywhere on pickups, www.sulastic.com PN: SCR82 and SC-S82 trailers, motorcycles, flat-bed trucks, etc. A high-performance caster that reduces vibration, flutter and shocks. The rubber wheels provide excellent floor protection and a cushioned and quiet ride, loaded or unloaded.

SoundOff Signal

Intersector 800/338-7337 www.soundoffsignal.com PN: ENT2B3A

Intersector, the world’s first under-mirror warning-light system. Designed to give a full 180º of high-powered light distribution. SAE J845 compliant. Waterproof. Five-year warranty. Available in amber, white, red and blue.

Rock-Slide Engineering

R-SE Step Slider 435/752-4580 www.rockslideengineering.com PN: BA-SS-100-JK

R-SE Step Slider is a functional slider with retractable electric step.

SuperSprings International

Sumosprings 800/898-0705 www.supersprings.com PN: SSF-102

Supersprings developed Sumosprings for the front end of pickups for added stability and support for the heavy diesel engine or to support snow plows or brush bars.

Superlift Suspension Systems

FMVSS126 and ESC-Compliant ’11 Ford F-150 6-in. Suspension System 318/397-3000 www.superlift.com PN: K968

Superlift proudly introduces the first suspension system for the Ford F-150 4WD with confirmation of FMVSS126 and ESC compliance.

SuperSprings International Sumosprings Dodge 800/898-0705 www.supersprings.com PN: SSF-302

Supersprings developed the Sumosprings Dodge for the front end of Dodge diesel pickups for added stability and support for front brush bars and snow plows.

Tough Country Products

Evolution Front Bumper for ’11 Ford Super Duty 979/543-9204 www.toughcountry.com PN: EFR2011F-A-L

Manufactured with a 10-gauge steel plate base for max protection and frame-mounted with no vehicle modification necessary. Standard features include custom fog-light sleeves, recessed pockets to retain factory tow hooks and a durable industrial powdercoat. Options include shackles and a winch mount.

Superwinch LLC

Talon Winch Hand-Held Remote 860/928-7787 www.superwinch.com PN: 2580

The Talon ergonomically shaped hand-held sealed remote with LED light, 15-ft. coiled cord and sealed twist-lock plug is the industry’s best winch control, including a threeyear warranty.

Superwinch LLC

Talon Winch VS4 Solenoid 860/928-7787 www.superwinch.com PN: 2560

Superlift Suspension Systems

2011 Dodge DS 1500 2-in. Lift System 318/397-3000 www.superlift.com PN: 4600, 140

A 2-in. lift system for ’11 Dodge DS 1500. System features Bilstein front struts and rear shocks, rear coil springs and brackets to maintain proper dampening.

Superwinch LLC

Talon 18.0 SR Winch 860/928-7787 www.superwinch.com PN: 1618201

The Talon VS4 solenoid (vented, submersible and stabilized solenoid with sealed socket) is the best winch solenoid in the world, with the industry’s best three-year warranty.

The Talon 18.0 SR, the industry’s first synthetic-rope-equipped, sealed, 18,000-lb. winches with a limited lifetime warranty, including a three-year warranty on all electrical components.

TFP Inc. Sulastic Rubber Springs LLC

Superwinch LLC

A heavy-duty rubber and steel suspension component used between the chassis and body to reduce vibrations and shocks, giving a quiet and cushioned ride.

The Talon 9.5i SR, the industry’s best synthetic-rope-equipped, sealed, 9,500-lb. winch with a limited lifetime warranty, including a three-year warranty on all electrical components.

Secondary Suspension 210/492-4469 www.sulastic.com PN: SS500

Talon 9.5i SR Winch 860/928-7787 www.superwinch.com PN: 1695211

GM/Ford/Dodge F/S Truck/SUV ValuTrim Door and Tailgate Handles– Chromed–ABS 800/949-1370 www.tfpusa.com PN: 202/401/408/620/622/420 etc.

More economical than our regular stainlesssteel chromed handle covers or insert accents. Allows customers to upgrade the looks for lower cost.

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SEMA n NEW PRODUCTS

TFP Inc.

’11 Dodge Ram ValuTrim Fender Trim Molding–Mirror Finish 800/949-1370 www.tfpusa.com PN: 2425VT

Designed to improve fender molding product category with highest-quality product available in marketplace.

TFP Inc.

’11 Dodge Ram Second-Generation Fender Trim Molding–Medium-Width, Chrome Finish 800/949-1370 www.tfpusa.com PN: 2425CH

First chrome finish available for stainless-steel fender trim molding in the marketplace. Exact match of all other insert accents by TFP that are also chrome plated.

TFP Inc.

’10 GMC Sierra Second-Generation Fender Trim–Mirror Finish, Factory-Style Fasteners (PND) 800/949-1370 www.tfpusa.com PN: 3406G2MPLPND

The fender trim molding category is expanding due to this product. It utilizes OEM fasteners using predrilled holes in the fenders from the factory.

TFP Inc. TFP Inc.

’11 Dodge Ram Door Handle & Tailgate Handle Insert Accents–Chrome FinishStainless Steel 800/949-1370 www.tfpusa.com PN: 202KE

Chromed stainless-steel handles such as these covers accent and upgrade the door and tailgate handles as found on recent luxury vehicle models by OEMs.

’11 Ford F-150 Third-Generation Fender Trim Molding–Medium-Width, Mirror Finish 800/949-1370 www.tfpusa.com PN: 3126MPL

Our new third-generation fender trim molding is designed for that thicker, more- luxurious look due to the rolled-edge design on the top, just like the OEM moldings made exclusively on luxury vehicles. Now that look is available to the aftermarket.

TFP Inc.

’11 Dodge Ram Second-Generation Fender Trim Molding–Mirror Finish 800/949-1370 www.tfpusa.com PN: 2425

TFP Inc.

’10 Chevy Silverado Third-Generation Fender Trim Molding–Medium-Width, Mirror Finish, Factory-Style Fasteners Plug No-Drill 800/949-1370 www.tfpusa.com PN: 3908G3MPLPND

The new third-generation fender trim molding is designed for that thicker, more- luxurious look due to the rolled-edge design on the top, just like the OEM moldings made exclusively on luxury vehicles. Now that look is available to the aftermarket.

New rubber backing protects all areas that contact vehicle body paint when installed. This is a first in the marketplace.

TFP Inc.

TFP Inc.

Universal Chrome Body Side Molding 800/949-1370 www.tfpusa.com

Designed to offer both protection and attractiveness in body side moldings where the vehicles are not equipped with factory body side moldings.

54 April 2011 SEMA News

LogoVents Fender Vents–Ford ’97-C F-150 and Super Duty 800/949-1370 www.tfpusa.com PN: Various

Designed to simulate factory fender vents found on many luxury SUVs such as Escalade and Range Rover for the ’97–’03, ’04–’08, ’09-C Ford F-150s or ’99–’04 and ’05–’07 Ford Super Duty pickups.

Winner—Best New Off-Road/ 4-Wheel Drive Product

TJM Products Pty. Ltd. The Seat Shop

Armrest Cover 214/710-2565 www.theseatshop.com PN: c-f250-00-mp-d-arm

Available for all Ford and GM trucks and SUVs, these armrest covers slip on over a damaged OEM armrest to restore the original look and feel.

XGS Gold Shock Absorber 888/909-4856 www.tjmusa.com

The TJM XGS Gold shock absorber range is 100% designed and engineered in Australia featuring sensitive dampening and exclusively engineered valving with a Teflon-banded, high-flow piston that improves the ride, handling, load-carrying and safety characteristics of the vehicle.

Timbren Industries Inc.

Axle-Less Trailer Suspension 800/263-3113 www.timbren.com PN: SRA1200

A rubber spring trailer suspension that does not require an axle. Trailers with this suspension can have the same off-road clearance as the tow vehicle.

Titan Fuel Tanks

TrophyKart

Pro450mod Trophykart 407/403-6475 www.trophykart.com PN: Pro450Mod

Extra-Capacity Replacement Fuel Tank for ’11 Ford Power Stroke Crew Cab, Shortbed Pickups 800/728-4982 www.titanfueltanks.com PN: 7020211

A 50-gal., extra-capacity, midship replacement fuel tank for ’11 Ford Crew Cab Power Stroke pickups with 61/2-ft. bed from Titan Fuel Tanks.

Unquestionably the most competitive off-road production kart available today. Full-blown race truck suspension capable of speeds more than 100 mph.

Wheel Combos

Hellwig Products Co.

2011 Tacoma EZ Level Helper Spring 559/734-7451 www.hellwigproducts.com PN: 1518

Heavy-duty adjustable helper spring. Designed to bolt on existing vehicle leaf springs. Heavy-duty plated hardware included with complete easy-to-follow instructions.

TJM Products Pty. Ltd.

Pro Locker 888/909-4856 www.tjmusa.com

TJM Pro Locker’s combination of simplistic design with components of exceptional strength will provide the ultimate traction and leave users satisfied for years to come.

2011 edition

✓ 4 Tires ✓ 4 Wheels ✓ 4 Caps ✓ Free Mount and Balance

buy online at cokertire.com

free Catalog

Nostalgic

Hot Rod Combos Pages 6&7

Bias Ply Look Radials. Page: 18

800-242-0009 Now a Full 4 Ply Tire. Page: 17

Now Carrying Rocket Wheels. Pages: 68-71

Toll Free

1-866-922-0357 www.cokertire.com/sema www.semanews.com 55

SEMA n NEW PRODUCTS

Kelderman Air Suspension Systems

K&W Mfg.

Top-Mounted Side Tool Box 800/860-7185 www.customtoolboxes.com PN: KWTB150-48S

Top-mounted side tool box with an up-wing door. Heavy-duty professional series constructed from .080 brite diamond aluminum. Slant-end design matches cab contour.

Slip-Yoke Eliminator 800/334-6150 www.kelderman.com PN: klm-sye

Slip-yoke eliminator for ’01 and newer 2500HD 4x4 GM Duramax.

Putco Inc.

Chrome Trim Rear Hatch Handle Cover– ’10–Current Chevy Traverse 800/247-3974 www.putco.com PN: 400701

Putco’s chrome trim rear hatch handle cover for the ’10–current Chevy Traverse provides a high-quality chrome finish to accent the vehicle’s exterior.

Mountain Off Road

Jeep JK Oil & Transmission Skidplate 970/625-0500 www.mountainoffroad.com PN: JKOPSP

Protect the Jeep JK oil pan and transmission with this combination skidplate. Protects the vulnerable cross-over tube of the exhaust system, which can get crushed. Daystar Products

TFP Inc.

’10 GM Fullsize Truck/SUV Door Handle and Tailgate Handle Insert Accents— Brushed Finish or Stainless Steel 800/949-1370 www.tfpusa.com PN: 202KEBR

New brushed finish for bright trim products offers another popular OEM selection other than traditional chrome plating or mirrorfinished/polished-surface finish.

Ford F-150 Dash Panel 800/595-7659 www.daystarweb.com PN: KF71018

Dash panel for the ’04–’08 Ford F-150 creates usable storage space for small items and has optional attachments for GPS navigation systems and other electronic accessories. No drilling or trimming required for installation.

Inventive Products Inc.

XD Modular Hitch Platform 208/580-1902 www.inventivehitches.com PN: ITD9108

Daystar Products Truck Covers USA

American Truck Gate 858/622-9135 www.truckcoversusa.com PN: AX-700

Revolutionary utility gate provides access opening to side of truck bed. Creates available work bench/shelf. Applicable for all trade professions and private individuals.

56 April 2011 SEMA News

’11 Chevy 2500/3500 HD 2-in. Leveling Kit 800/595-7659 www.daystarweb.com PN: KG09123

For the ’11 Chevy 2500/3500 HD. Provides additional room for larger tires without sacrificing ride quality. These high-quality forged torsion keys are specially formed to accommodate the unique mounting design on the new HD. These keys combine silent operation with room for plus-size tire and wheel packages.

The XD Hitch features a multi-functional platform that holds a pintle, hitch, step, Swivel-Loc or double-ball mount. The XD Hitch is completely customizable. From the attachments to the custom side pins and side plates, this hitch can meet all of the user’s towing needs and more.

Invis-A-Rack LLC

Invis-A-Rack 336/372-6700 www.invisarack.com PN: 8000

The patented Invis-A-Rack is the most innovative cargo-management system ever developed. Fully collapsed to fully functional in less than a minute. Invisible to invaluable.

Mountain Off Road Putco Inc.

HyperFlash LED Bulbs 800/247-3974 www.putco.com

Pro Comp/Smittybilt

ATV Winch Bag 888/717-5797 www.smittybilt.com PN: 2729

The all-new ATV winch accessory kit from Smittybilt has all the needed trail tools to get the job done easier. A pair of 1/2-in. shackles; 2-ton weight rating; a pair of 1-in. by 8-ft., 10,000-lb. tow straps; and a snatch block with an 8,000-lb. rating.

Poly Performance Manufacturing Inc. JK Grab Handle 805/783-2060 www.polyperformance.com PN: PPM-5801

Jeep TJ, LJ, JK grab handles are manufactured from high-quality 1.0x.083-in. DOM tubing. The powdercoat finish eliminates corrosion that can occur under extreme elements. The kit includes all hardware necessary for a quick and easy installation; compatible with hard and soft tops.

Pro Comp/Smittybilt Air Compressor 888/717-5797 www.smittybilt.com PN: 2781

The 2781 high-volume air compressor is ideal for off-road vehicles with 35-in. or larger tires. Inflates a fullsize truck tire in under 1.5 minutes; inflates a passenger-car tire in under 30 seconds.

Precision Grilles

H-Frame Wire Mesh Grille 562/946-1907 www.precisiongrilles.com PN: 77429597

H-frame series grille with chrome-plated 105 Kompressed wire mesh for the ’11 Ford Super Duty F-250/-350.

Mountain Off Road

Range Rover Rocker Panel 970/625-0500 www.mountainoffroad.com PN: RRRP09

See the other half of the world in luxury and comfort with this Range Rover off-roading rocker panel. Made of 1/8-in. plate steel for ’09–current. Bolt-on installation.

Putco Inc.

LED Bulbs–T-Type 800/247-3974 www.putco.com

Range Rover Rear Bumper 970/625-0500 www.mountainoffroad.cm PN: RRRB09

See the other half of the world in luxury with this Range Rover off-roading rear bumper. Made of 3/16-in. plate steel for ’09–current models. Bolt-on installation.

I see a trend toward daily-use trucks that are fun and functional in both the street and offroad markets. When gas prices hit all-time highs, the off-road segment took a significant hit; however, leveling kits remained relatively strong in the marketplace. I am now seeing a surge in moderately lifted, functional trucks. Jeeps are also hot again, which is a great indicator for off-road-based manufacturers, distributors and retailers. The trend is toward cost-effective, aggressively styled products, such as Go Rhino! Dominator Series step bars that are both stylish and functional for people who are using their vehicles for work and play. With the automakers promoting accessories heavily, capitalizing on their trends through the aftermarket has been very successful for Big Country’s Widesider series of step boards. Products like these, which offer huge coverage using a very limited amount of inventory, are perfect for retailers trying to keep their overhead down while promoting products that new-truck buyers are already familiar with. It is vitally important that retailers become familiar with and promote brands that are properly covered by liability insurance and have a reputation for quality products made from quality materials. Cutting corners and buying substandard products can be a deadly proposition. —Isaac Ronquillo North American Sales, Big Country Auto/Go Rhino! Products

www.semanews.com 57

SEMA n NEW PRODUCTS Velocity Off-Road Inc.

Tundra 3-in. Leveling Kit 951/278-9085 www.velocityoffroad.com PN: VS100330

Billet by Design means a precision, CNC-machined coil suspension lift spacer cut from rock-solid T-6 6061 aluminum. Anodized stealth black and laser etched with the Velocity badge, giving the user a lifetime of quality.

UnderCover

SE Smooth 417/753-8000 www.undercoverinfo.com PN: UC1066S

Sleek-styled, hard-locking tonneau cover made from ABS plastic that is lightweight, durable, easy to remove and ready to paint to match the truck.

UnderCover

SE Smooth Floor Display 417/753-8000 www.undercoverinfo.com PN: UC1066S

Warn Industries Molalla Mount 503/722-1200 www.warn.com

The Warn Molalla mount works with rescue vehicles with a 20,000-lb.-plus GVWR. The product turns any such vehicle into a portable, versatile winch mount.

Warn Industries

Viper 4X4 LLC

Truxxx Manufacturing LLC

3-in. Lift Kit for Dodge Ram 1500 4x4 (’09–’11) 888/660-5892 www.truxxx.com PN: 604038

A 3-in. lift kit for Dodge Ram 1500 4x4 (’09–’11). Includes 21/2-in. OD coil-over internal reservoir. Cadmium-plated billet 6061 T6. Rebuildable with external bump stops and differential drop system with skidplate.

Rally Front Bumper 305/468-9818 www.vpr4x4.com PN: vpr201

New Rally front bumper. This new aerodynamic design can be custom-made to your specs (color, extra lighting, extra holes, etc.). An Ultima bumper style is also available for ’11 Chevys, Dodges, Fords, GMCs, Jeeps, Toyotas and Nissans.

ProVantage Plow Bucket 503/722-1200 www.warn.com

The ProVantage bucket for ATVs has a 60° dump angle, can carry 200 lbs. or 5 cu. ft. of material and is operable from the driver’s seat.

Warn Industries

WXT-200-HID Powersports Lights 503/722-1200 www.warn.com PN: 83552

The ultra-compact, ultra-durable WXT-200HID offers powerful, focused beams of intense light with low amp draw. Great for trail, touring, on- or off-road use.

Truck-Lite Co. Inc.

36 Series Flex-Lite Clearance Marker Lamps 800/562-5012 www.truck-lite.com PN: 36105R

Winged and non-wing housing available. Provides a clearance/marker solution that requires no mounting brackets or screws by adhering directly to application surface through the use of heavy-duty adhesive backing.

58 April 2011 SEMA News

Warn Industries

9.5-cti Electric Winch 503/722-1200 www.warn.com

The Warn 9.5-cti features a durable, highperformance contactor control pack inside a sturdy integrated housing, thermometric technology for motor temperature feedback and a new remote.

Warn Industries

WXT-400-HID Powersports Lights 503/722-1200 www.warn.com PN: 83555

These 4-in., ultra-durable WXT-400-HID offer powerful, wide beams of intense light with lowamp draw. Great for a variety of off-road uses.

SEMA n NEW PRODUCTS Runner-Up—Best New OffRoad 4-Wheel Drive Product

AEM

Advance Adapters Inc.

Deluxe TJ Cable Shifter 800/350-2223 www.advanceadapters.com PN: 715543-231

Jeep TJ heavy-duty cable shifter designed to correct binding, hard shifts and slipping out of gear that is inherent when lifting a Jeep TJ.

2010 Chevrolet/GMC 5.3L Truck Intake 800/992-3000 www.aemintakes.com PN: 21-8030

This is a new air-box intake from AEM. It is manufactured from high-density polyethylene and uses the AEM Brute Force oval filter.

aFe-Advanced Flow Engineering Inc. Advance Adapters Inc.

Deluxe JK Cable Shifter 800/350-2223 www.advanceadapters.com PN: 715543-241

Heavy-duty cable-operated system designed for the Jeep off-roader who is constantly shifting the transfer case in and out of its various ranges. The improved cable and mounting system offers both a durable and dependable system that is free of the easily worn-out factory shifting components.

Bladerunner Intercooler for Ford 6.4L Power Stroke 951/493-7100 www.afepower.com PN: 46-20071

aFe Bladerunner intercooler uses MDV technology to outflow the factory intercooler by 74%, reduce intercooler temperatures by 200ºF and reduce EGTs by 100ºF.

aFe-Advanced Flow Engineering Inc. aFe-Advanced Flow Engineering Inc.

Bladerunner Turbo Inlet Manifold for the Duramax LLY/LBZ/LMM 951/493-7100 www.afepower.com PN: 46-60039

Increases air flow to the turbo of the popular Duramax LLY/LBZ/LMM and produces 9 hp and 23 lb.-ft. of torque by increasing intake air flow and volume.

60 April 2011 SEMA News

Cummins/Duramax Differential Cover 951/493-7100 www.afepower.com PN: 46-70011

The aFe differential cover has a 5-qt. lube capacity (factory cover holds 4 qt.), a magnetic drain plug, a magnetic tipped fill plug, built-in internal and external fins and a large oil-level sight glass with calibration plug set to the factory fluid level to eliminate overfilling.

Flex-a-Lite Consolidated

Radiator/Fan Combination– UTV Power Sports 253/922-2700 www.flex-a-lite.com PN: 63115AU

Flex-a-lite now makes the Flex-a-fit universal radiator for the growing UTV market. These radiators are all aluminum and feature the patented Flex-a-fit extruded side tanks that increase surface area by 234% for more heat dissipation.

AEM

’10 Ford F-150 ETI Intake System 800/992-3000 www.aemintakes.com PN: 41-1101C; 41-1101P

Intake system using the revolutionary AEM ETI in order to get the maximum gain from an F-150 without causing a check-engine light.

Auburn Gear Inc.

9½-Inch and 10½-Inch Limited-Slip Differential for Toyota Trucks 260/925-3200 AuburnGear.com PN: 5420133

The Toyota 9½-in. and 10½-in. limited-slip differentials are designed to fit the Toyota Tundra 4.7L and 5.7L axles from ’07–present. Will also fit earlier T-100, 200 Land Cruiser and Lexus LX 470 vehicles.

Auburn Gear Inc.

Dana Super 44 ECTED Max Selectable– Locker With 35 Axle Shaft Splines 260/925-3200 AuburnGear.com PN: 545021

A revolutionary traction-technology product that provides you with a selectable limited slip or locker mode. In the Off mode, the unit performs as a limited-slip differential. When selected On, the ECTED Max becomes a locked differential. Ideal for the street or the nastiest off-road terrain.

Ground Force Gibson Performance Exhaust Side x Side Exhaust 951/372-1220 www.gibsonperformance.com PN: 98001/98002

A ’11 Polaris Rzr S exhaust; 5 hp and 6 lb.-ft. of torque. Gibson SFT non-packed super-flow muffler guarantees the lowest sound level on the market. High-quality stainless steel or high-temperature black ceramic coated.

Leveling Kit 3822 724/430-2068 www.groundforce.com PN: 3822

Ford F-150 ’97–’03 2-in. front leveling kit. Kit includes strut extender and high-grade stud extenders.

Ground Force

Green Filter USA ’11 GM 6.6L Diesel Filter 724/430-2050 www.greenfilterusa.com PN: 7106

Lifetime, washable, reuseable air filter. Improves gas mileage and horsepower. Ground Force

Flowmaster Inc.The Exhaust Technology

’00–’06 Jeep Wrangler TJ–4.0L V6 Flowmaster Force II Cat-Back Exhaust System 800/544-4761 www.flowmastermufflers.com PN: 817491

Leveling Kit 3810 724/430-2068 www.groundforce.com PN: 3810

Fits ’04–’10 Ford F-150 2-in. front leveling kit. Kit consists of strut and springs spacer with new high-grade stud extenders.

Complete system is 409s stainless-steel construction, fully mandrel-bent tubing, Super 50 series performance muffler and embossed tip. Includes clamps, hardware and instructions for easy fit.

Ground Force

Green Filter USA ’11 Ford 6.7L Diesel Filter 724/430-2050 www.greenfilterusa.com PN: 7107

Lifetime, washable, reuseable air filter. Improves gas mileage and horsepower. Ground Force

Leveling Kit 3812 724/430-2068 www.groundforce.com PN: 3812

For GM ’07–’10 C-1500/GMT 900 SUV 2WD-4WD 2-in. front leveling kit. Includes high-grade powercoated strut spacer and all hardware. Fluidampr-Horschel Motorsports 6.7L Cummins Fluidampr 716/592-1000 www.fluidampr.com PN: 920321

Fluidampr 920321 for the 6.7L Cummins diesel engine, equipped with tach sensor pick-up ring. Steel housing with black zinc; 9.25-in. OD.

Ground Force

Ground Force

For ’09–’10 Dodge Ram 1500 4WD 2-in. front leveling kit. Kit consists of strut extenders and high-grade stud extenders.

Ground Force rear kit for the ’09–’10 Ram 1500 regular cab shortbed 2WD. The 2-in. rear drop includes rear coils and rear shocks.

Leveling Kit 3817 724/430-2068 www.groundforce.com PN: 3817

’09–’10 Ram Rear Kit 724/430-2068 www.groundforce.com PN: 91213

www.semanews.com

61

SEMA n NEW PRODUCTS Runner-Up—Best New Exterior Accessory Product Hellwig Products Co.

2011 Super-Duty Front Sway Bar 559/734-7451 www.hellwigproducts.com PN: 7712

Heavy-duty sway bar system allows for fine tuning to suit the driver’s style and needs. Controls body roll and stabilizes heavy loads. Provides improved handling and vehicle control.

Local Motors

Rally Fighter 480/371-6797 www.local-motors.com PN: 1

Local Motors Rally Fighter street-legal off-road desert racer. Created by customers and enthusiasts. You can build and own for $59,000.

MBRP Inc.

Mega Tips 888/636-7223 www.mbrpautomotive.com PN: T5128BLK

MagnaFlow Exhaust Products

For the diesel enthusiast who wants the biggest and baddest tips around, MBRP’s megasized 7- and 8-in. tips are just the answer. Hellwig Products Co.

Jeep Wrangler TJ/LJ Sway Bar Set 559/734-7451 www.hellwigproducts.com PN: 77870

Jeep TJ/LJ adjustable sway bar system replaces factory sway bars with front sway bar and quick-disconnect end links plus the rear sway bar is tuned to match and complement the front sway bar.

Off Road Pro-Series Exhaust System 949/858-5900 www.magnaflow.com PN: 17110

The Magnaflow Off Road Pro-Series stainless-steel exhaust system is designed for performance, aggressive sound, durability and bolt-on installation.

Hellwig Products Co.

Ford F-150 Pro Series Helper Spring 559/734-7451 www.hellwigproducts.com PN: 61907

Heavy-duty adjustable helper spring. Designed to bolt on existing vehicle leaf springs. Heavyduty plated hardware included with complete easy-to-follow instructions. K&N Engineering Inc.

Toyota FJ Cruiser/4-Runner Intake System 951/826-4000 www.knfilters.com PN: 77-9034

K&N intake systems replace the vehicle’s restrictive factory air filter and intake housing, dramatically reducing intake restriction. More air means more usable power and acceleration.

MBRP Inc.

OCF Jeep Bumpers 888/636-7223 www.mbrpautomotive.com PN: 130924

MBRP’s Off Camber Farications builds offroad’s toughest bumpers in full front, stubby front and rear. Bolt-in stock JK driving lights for a clean, professional look.

Hellwig Products Co.

Dodge Ram BigWig Rear Sway Bar 559/734-7451 www.hellwigproducts.com PN: 7266

Heavy-duty sway bar system allows for fine tuning to suit the driver’s style and needs. Controls body roll and stabilizes high-centerof-gravity heavy loads. Provides improved handling and vehicle control.

62 April 2011 SEMA News

MBRP Inc. Hellwig Products Co.

2011 Super-Duty 4x4 Air Bag 800/367-5480 www.hellwigproducts.com PN: 6108

Heavy-duty air spring features the largest air spring in its class. Heavy-duty powdercoated brackets easily assemble for trouble-free use.

Duramax Black Ceramic-Coated Down Pipe 888/636-7223 www.mbrpautomotive.com PN: GM8425

For the Duramax enthusiast looking for maximum power and huge EGT reductions, MBRP introduces its mandrel-bent, black ceramic-coated down pipe for ’01–’04 models.

MBRP Inc.

Diesel Intercooler Pipes 888/636-7223 www.mbrpautomotive.com PN: IC1195

Rancho/Dynomax

Jeep TJ Rock Gear Bumpers– Front and Rear with Tire Carrier 734/384-7804 www.gorancho.com

MBRP’s diesel intercooler pipes feature an increased cross sectional area and restriction-free air flow. That means lower EGTs, improved fuel efficiency and better performance. Pure Power! Lifetime Filters

Cleanable Ford 7.3 Diesel Fuel Filter 800/750-0827 www.gopurepower.com PN: PP7173

McGaughy’s Suspension 2011 GM HD 7-In. LIFT 559/226-8196 www.mcgaughys.com PN: 52350

Cleanable/reusable lifetime stainless-steel diesel fuel filter with billet cap. Improves fuel economy by atomizing the fuel for cleaner burn. Rare earth magnets, Viton O-rings, 6061 T-6 billet aluminum. Direct OEM spin-on replacement.

Rancho/Dynomax

RS6564 HD Suspension Lift Kit 734/384-7804 www.gorancho.com

New chassis ’11 GM HD 7-in. lift kit with full 7-in. diff drop. No cutting or grinding on factory diff.

Rancho/Dynomax PPE

Differential Cover for GM and Dodge 714/485-4825 www.ppediesel.com PN: 1380510

VT Muffler 734/384-7804 www.gorancho.com

A 3-in. single inlet, 2½-in. dual outlet for pickups.

Heavy-duty PPE differential cover cast from A356-T6 aluminum alloy. Cast-aluminum finish and greater area optimize heat transfer. Prolongs life of rear differential gears by reducing oil temperature.

Pure Power! Lifetime Filters

Cleanable Ford 6.0, 6.4, 6.7 Diesel Fuel Filter 800/750-0827 www.gopurepower.com PN: PP7160

Cleanable/reusable lifetime stainless-steel diesel fuel filter with billet cap. Improves fuel economy by atomizing the fuel for cleaner burn. Rare earth magnets, Viton O-rings, 6061 T-6 billet aluminum. Eliminates toxic waste and disposal charges. American made. U.S. patents and green performance!

Rancho/Dynomax

Jeep TJ New Short-Arm 3½-In. Kit 734/384-7804 www.gorancho.com PN: RS6424

Rancho Jeep TJ new short-arm 3½-in. kit that enhances vehicle safety.

Rancho/Dynomax

Jeep TJ New Sport 3½-in. Kit 734/384-7804 www.gorancho.com PN: RS6501

Rancho Jeep TJ new sport 3½-in. kit that enhances vehicle safety.

Rancho/Dynomax

6-in. Shocks for HD 2500 Truck 734/384-7804 www.gorancho.com

RCD Suspension

Jeep JK 4WD Suspension System 619/588-4723 www.racecardynamics.com

www.semanews.com 63

SEMA n NEW PRODUCTS Ablaze Grilles Inc.

’11 Ford Super Duty Black Market Grille 714/956-5184 www.ablazegrilles.com PN: 215-0316-2-19

4Way Suspension Products Pty. Ltd.

SV Adjustable Steering Stabilizer +61-2-9672 8899 www.toughdog.com.au PN: SV5001

SV adjustable steering stabilizers are designed to reduce shimmy and shake on 4WDs with large off-road tires, and for vehicles that have had a 2- to 6-in. suspension lift fitted.

An ’11 Ford Super Duty Black Market chrome aluminum grille. Easy to install, easy to maintain and easy to clean.

4Way Suspension Products Pty. Ltd.

Big-Bore Adjustable Strut Assembly +61-2-9672 8899 www.toughdog.com.au PN: TOY-200/7

Advantage Truck Accessories Inc.

Designed with armor-plated vehicles in mind. The 45mm bore, 70mm casing and nine adjustable settings make this shock the largest-bore 4WD shock on the market today.

Vyn-All Rx 800/773-3110 www.advantagetruckaccessories.com PN: 39910

Advantage Truck Accessories Inc.

Vinyl, rubber, leather and plastic cleaner.

Gate Guard 800/773-3110 www.advantagetruckaccessories.com PN: 39900

Heavy-duty tailgate seal. Helps keep the pickup bed free from water, dirt, dust and other roadside debris. Made of long-lasting EPDM rubber. Quick, easy installation.

Rocky Ridge Products

Wrangler Roof Rack 440/241-3638 www.rockyridgeproducts.com PN: RRP1004,RRP1005

This stainless-steel Wrangler roof rack leans back to allow access to a soft-top or hard-top and requires no drilling or modification to the vehicle to install.

Runner-Up—Best New Van/ Pickup/Sport-Utility Product

All Sales Mfg. Inc./AMI

Hood Pins 916/933-0236 www.allsalesmfg.com PN: 5109P

No-drill hood pin kit. Allows user to add racestyle hood pins without drilling the hood. Two styles and several underhood mounting cable colors available.

All Sales Mfg. Inc./AMI Billet Fuel Door 916/933-0236 www.allsalesmfg.com PN: 6058P

New replacement fuel door for the ’11 Ford Super Duty pickup. Shin Shield

Shin Shield 503/710-4075 www.shin-shield.com

Revolutionary, new, durable device that attaches to a trailer hitch receiver to reduce or eliminate leg and shin injuries to trailerhitch owners.

64 April 2011 SEMA News

Skyjacker Suspensions

’11 Ford Super Duty 81/2-in. Suspension System 318/388-0816 www.skyjacker.com PN: F11852KS

This 81/2-in. lift package for the Super Duty is designed for ease of installation. This 100% bolt-on setup includes a new four-link design that replaces the OEM radius arms.

Husky Liners

Custom-Molded Mud Guards 800/344-8759 www.huskyliners.com PN: 56681

Husky custom-molded mud guards provide enhanced styling that keeps mud, snow and ice off the running boards and helps prevent damage to the vehicle.

Husky Liners

Custom-Molded Floor Liners 800/344-8759 www.huskyliners.com PN: 3389

Husky custom-molded liners provide the ultimate in floor protection, complete with new designs to complement the vehicle’s interior. Made to outlast the vehicle.

Skyjacker Suspensions

’06–’10 Dodge Ram 1500 1- to 2.5-in. Front Leveling Struts 318/388-0816 www.skyjacker.com PN: D6912ST

Skyjacker’s 1- to 2.5-in. adjustable front leveling struts offer a variety of leveling or lift options for the front of Dodge trucks to compensate for additional aftermarket accessories.

Go Industries Inc.

Quad–Guard 800/527-4345 www.goindustries.com PN: 32738

Heavy-duty, unique design that is installer friendly—no drilling required. Manufactured for today’s trucks and law-enforcement categories. Comes in a black powdercoat finish.

www.semanews.com 65

SEMA n NEW PRODUCTS Runner-Up—Best New OffRoad/4-Wheel Drive Product

Omix-Ada/Rugged Ridge Omix-Ada/Rugged Ridge

Tire Carrier Linkage for ’76–’11 Jeeps 770/614-6101 www.omix-ada.com PN: 11503.9

Tube Ends for Jeep XHD Bumpers 770/614-6101 www.omix-ada.com PN: 11540.21

Polished stainless or black tube ends for the XHD Jeep modular bumper system.

Rugged Ridge tire carrier linkage connects the tire carrier to the tailgate, allowing the user to open both together in a single, fluid motion.

Omix-Ada/Rugged Ridge

Rugged Ridge Cowl Plate Body Armor for ’07–’11 Jeep JK Wranglers 770/614-6101 www.omix-ada.com PN: 11651.18

Protect the cowl from mirror damage whenever the door retainer straps are disconnected and allow the doors to swing free. Fits ’07–’11 JK Wranglers.

Omix-Ada/Rugged Ridge Omix-Ada/Rugged Ridge Omix-Ada/Rugged Ridge

Half Doors for ’07–’11 Jeep Wranglers 770/614-6101 www.omix-ada.com PN: 11509.01

Keep the elements out while maintaining that open-air experience. Constructed from paintable, impact-resistant thermoplastic mounted to a rigid, powdercoated internal steel frame.

Storage Bumper Ends for Jeep XHD Bumpers 770/614-6101 www.omix-ada.com PN: 11540.22

Storage ends for the XHD Jeep modular bumper system. Fits all ’07–’11 Jeep Wranglers.

Omix-Ada/Rugged Ridge

Omix-Ada/Rugged Ridge

Tube Doors for ’07–’11 Jeep Wranglers 770/614-6101 www.omix-ada.com PN: 11509.1

Tube doors help increase visibility when climbing obstacles and trail riding. The doors interchange easily with the factory steel doors and require no body modification.

Flat Fender Flares for ’07–’11 Jeep Wranglers 770/614-6101 www.omix-ada.com PN: 11620.1

All-terrain flat fender flares for ’07–’11 Jeep Wranglers. Complete four-piece kit.

Rugged Ridge All-Terrain Floor Liners for Cherokees 770/614-6101 www.omix-ada.com PN: 12920.25

The only floor liner with Deep Tread technology. Precision engineered and injection molded for an exact fit to the shape and contour of the vehicle’s floor.

Omix-Ada/Rugged Ridge

Sun Visor Covers for ’07–’11 Jeep Wranglers 770/614-6101 www.omix-ada.com PN: 13305.08

Instantly turn the plastic sun visors on a ’07–’11 Wrangler into usable storage space while getting a clean new look with custom visor covers. Omix-Ada/ Rugged Ridge

Mountain Off Road

Range Rover Oil/Transmission Skidplate 970/625-0500 www.mountainoffroad.com PN: RROPTSP09

Protect the undercarriage while seeing the other half of the world in comfort and luxury with this oil pan/transmission skidplate; ’09–current.

66 April 2011 SEMA News

Omix-Ada/Rugged Ridge

All-Terrain Fender Flares for Jeep 770/614-6101 www.omix-ada.com PN: 11630.1

All-terrain off-road fender flares for ’76–’06 Jeep CJ and Wrangler. Complete four- or six-piece kits.

’97–’06 Wrangler Replacement Seats 770/614-6101 www.omix-ada.com PN: 13414.09

Custom-fit replacement seating for ’97–’06 Jeep Wranglers. Does not use adaptor brackets to fit these applications. Four styles to choose from.

Go Rhino! Products/ Big Country Truck

4-In. Widesider Stainless Sidebar 866/444-3818 www.bigcountryauto.com PN: 376019

Four-in. oval wheel-to-wheel; safe entry and exit. Easy access to bed area. One-piece design; easy no-drill installation. Black or chrome finish. Limited lifetime warranty. Hedman Performance Group

Chevy 4x4 S-10 V8 Swap-in-a-Box Kit 562/921-0404 www.hedmanperformancegroup.com PN: 44062

Fastway Trailer Products

HH2 Hydrogen Clean Exhaust Systems

As the jack extends, the Flip extends down, locking into place. As the jack rises, the Flip jack foot automatically tucks up under the frame.

HH2 Hydrogen water fuel cell creates separated hydrogen and oxygen gases for direct input into the vehicle’s air intake system. Eliminates most if not all exhaust emissions. Improves mpg and boosts power and performance.

Fastway Flip–Automatic Jack Foot 877/523-9103 www.fastwaytrailer.com PN: 88-00-6525

Hedman Performance Group’s Chevy V8 4x4 S-10/Blazer Swap-in-a-Box kit takes the guesswork out of searching for the right combination of performance parts that work seamlessly together.

Clean Air Combustion System 818/349-9002 www.hh2.us PN: HH2-4

Skyjacker Suspensions

TJM Products Pty. Ltd.

Xray 220 HID Driving Light 888/909-4856 www.xrayvision.net

The Xray Vision 220 series HID are 50-watt, high-intensity-discharge driving lights designed for mounting on loop bars, bull bars or roof rails of SUVs, 4x4s, RVs and heavy transport vehicles. Xray Vision driving lights will significantly increase light output and quality over and above standard vehicle headlights.

Putco Inc.

LED DayLiner–’09–Current Ford F-150s 800/247-3974 www.putco.com PN: 280140

Putco’s LED DayLiner for Ford F-150s features high-power LEDs that are embedded into a CNC chromed-aluminum trim piece for an attractive accent day or night.

Tough Country Products

Deluxe Replacement Front for the ’11 Ford Super Duty 979/543-9204 www.toughcountry.com PN: DFR2011F-L

The deluxe series was designed to protect the user and the vehicle, even in the toughest of situations. It has a streamlined appearance and comes standard with a high-gloss black industrial powdercoat. Built with strong 11/4-in. light loops, angular front protection plates and added side protection with a rigid pipe base.

2011 Chevy 2500HD DEF/ Urea Tank Skidplate 318/388-0816 www.skyjacker.com PN: DEFG114SP

This new DEF/Urea tank skidplate protects the DEF tank from debris on- and off-road. It is made from laser-cut P&O steel for ultimate protection.

Flex-a-lite Consolidated Putco Inc.

LED Liquid DayLiner Grille Insert– ’11 GMC Sierra LD 800/247-3974 www.putco.com PN: 280510

Putco’s LED DayLiner Liquid grille for the ’11 GMC Sierra installs easily over factory grilles and features high-power LEDs embedded into the CNC aluminum material. This grille provides an attractive, custom look, day or night.

Radiator/Fan Combination for ’87–’06 Wrangler TJs 253/922-2700 www.flex-a-lite.com PN: 60187

Flex-a-lite now offers a direct-fit Flex-a-fit two-row radiator and electric fan system for ’87–’06 Jeep Wranglers. The Wrangler radiator/fan combination replaces the stock one-row radiator with two rows for better cooling and replaces the stock belt-driven fan for more horsepower.

www.semanews.com 67

SEMA n NEW PRODUCTS

Putco Inc. Putco Inc.

Neutron LED Bulb 800/247-3974 www.putco.com PN: 283571W

Made of high-power Nichia LEDs in Putco’s U.S. manufacturing facility. Each bulb includes a heavy aluminum heat sink to maximize the light output and eliminate overheating. These are the brightest LED bulbs on the market.

Retailers should diversify with “usable” products, such as tires, wipers and brakes, as well as generators and snow/ice equipment. Exhaust and LED lighting are important to the street-truck market, along with lower-cost shackle kits rather than full-blown lowering kits. In the off-road market, 6-in. lift kits are on the rebound, and weekend warriors want economical winches. Bumpers for Jeeps are also doing well in every price range, as are fold-up and retractable tonneaus for pickups. Nerf bars are getting physically bigger, moving from the 3-in. round type to 5- and 6-in. versions that resemble what the automakers are bringing to the table. In the SUV/CUV market, suppliers are expanding to cover many more vehicle applications in floor mats, liners and cargo control, but we need to educate the owners that these great products are available! Less than 5% of them know what we sell or why they need it. Light-truck parts dealers should also get their local new-vehicle dealerships to put demo trucks in their showrooms. They sell quickly and tie extra parts into the financing. Proactive dealerships that have embraced this strategy are adding hundreds of thousands of gross dollars to their monthly sales. —Nick Gramelspacher National Sales Director, Meyer Distributing

68 April 2011 SEMA News

Stainless-Steel Tonneau Cover Skins– ’11 Chevy Silverado 800/247-3974 www.putco.com PN: 59902

Putco’s stainless-steel tonneau cover skins feature a cutaway design to not interfere with the tonneau cover installation bracketry. Each set of skins is made of 18-gauge high-polished stainless steel and offers a tight fit around the entire truck bed.

Rampage Products

GripTrack 951/277-4949 www.rampageproducts.net PN: 7702

GripTrack includes a pair of durable, foldable, molded-plastic tracks that are designed to assist in regaining traction whenever sand, snow or other loose elements restrict vehicle movement.

Putco Inc.

LED DayLiner 800/247-3974 www.putco.com

Rampage Products

TrailCan Utility Box 951/277-4949 www.rampageproducts.com PN: 86619

Locking utility tool box disguised as an ordinary jerry can that fits into standard gascan mounts. Powdercoated steel finish with removable tray and drawers.

Putco Inc.

LED Festoon 800/247-3974 www.putco.com

Putco Inc.

Neutron LED Bulbs 800/247-3974 www.putco.com

RBP/Rolling Big Power, a Division of Lexani

Turbo Tip 877/519-9090 www.rolllingbigpower.om PN: 45005-9

The Turbo Tip gives any truck a diesel turbo whistle noise without having to have a diesel.

Rampage Products

Hood Lock 951/277-4949 www.rampageproducts.com PN: 74XXX

Rampage introduces a custom Jeep hood-lock assembly with stainless/brass components, adjustable tension and a durable powdercoat finish.

RBP/Rolling Big Power, a Division of Lexani

RX3 Grille 877/519-9090 www.rolllingbigpower.com PN: 751556

Newest grille in the RBP lineup.

Retrax Truck Bed Cover

Protrax Retractable Pickup Bed Cover 800/206-4070 www.rolltopcover.com

Constructed of heavy-duty aluminum slats that are connected by flexible hinges to provide a durable, weather-tight seal. RBP/Rolling Big Power, a Division of Lexani

Roadside Safety Supply

New 20-in. truck wheels from RBP available in machined black and will fit on all styles of trucks.

An LED flare replacement that is durable, can be run over by a heavy truck without moving and works great on the road and under water.

Duro Flash 909/598-6361 www.roadsidesafetysupply.com PN: XG3888

96R 20-in. Truck Wheel 877/519-9090 www.rollingbigpower.com PN: 96R

Rhino-Rack USA

RBP/Rolling Big Power, a Division of Lexani

Leveling Kits 877/519-9090 www.rollingbigpower.com PN: multiple

Pioneer Platform Rack 303/706-9700 www.rhinorack.com PN: 42100

Sleek and versatile, these stylish alloy platform racks are the next generation of load-carrying solutions. Six sizes with unique side rail options available.

RBP’s full line of leveling kits for the truck market.

Warrior Products

Roller Fairlead License-Plate Mount 503/691-8915 www.warriorproducts.com PN: 2350

A perfect way to relocate your license plate while adding a custom look, this license-plate bracket is constructed of 14-gauge HRPO steel plate and comes complete with all of the mounting hardware for an easy installation.

RealWheels Corp.

The Tag-Lites 847/662-7722 www.realwheels.com PN: RW604

The Tag-Lites is a simple yet innovative bracket that mounts to any front license-plate mounting location for adding fog, driving, rally and accessory lights.

Rightline Gear Inc.

PackRight Cargo Saddlebag 888/685-4327 www.rightlinegear.com PN: 100B90

The cargo saddlebag is an easy-loading cargo carrier that rests on the back of the vehicle, suspended from the luggage rack.

Roadmaster Inc.

’11 Dodge Ram Handling Package 800/669-9690 www.roadmasterinc.com/products/rss/ rsspage2.html PN: 1129-120; 1129-135; RBK20;RSSB

Combines a Reflex steering stabilizer for better steering control with front and rear anti-sway bars for flatter cornering with improved ride stability.

Off-road retailers must stay ahead of the curve regarding the development of platforms equipped with NHTSA-mandated electronic stability control (ESC) and various other active vehicle safety systems. The introduction of these increasingly complex and integrated platform technologies is a major hurdle for all suspension companies when developing new product. Whether it’s a leveling kit or a complete suspension system, a higher level of product development is required. This is not easy, nor is it cheap. Nevertheless, proper testing and documentation is an absolute requirement. Superlift and other suspension companies have been working with SEMA and a consortium of vehicle OEMs and automotive industry support companies to address ESC compliance and related issues regarding lifted vehicles. The aftermarket will see more on this as progress continues, and any distributor or jobber can contact Superlift directly for more detailed information. Retailers must think about protecting themselves by knowing what they’re selling and installing. Support the brands you know and trust—brands that put the proper time and testing into the product development process. Ask the manufacturers what kind of testing they have done. Bottom line, sooner rather than later, you can’t be using your granddaddy’s lift kit anymore. —Tim Watts Vice President Sales and Marketing, Superlift Suspension Systems www.semanews.com 69

SEMA n NEW PRODUCTS Runner-Up—Best New Van/ Pickup/Sport-Utility Product

Bilstein Shock Absorbers

Bump Stops–2- and 3-in. Travel 800/537-1085 www.bilsteinus.com

RBP/Rolling Big Power, a Division of Lexani

Logo Mud Flap 877/519-9090 www.rollingbigpower.com PN: RBP4000

RBP logo mudflaps.

Westin Automotive

Monotube bump stop assists in the smooth deceleration of suspension components for added control in off-road applications. Now available in 2- and 3-in. travel.

The Premier 6-in. Oval Side Bar 626/960-6762 www.westinautomotive.com PN: 22-Series

Westin’s new premier 6-in. oval side bar offers the largest step area for sure-footed entry into fullsize trucks and SUVs. Available in polished stainless steel and black powdercoated finish.

Warrior Products

JK Wrangler Steel Taillights 503/691-8915 www.warriorproducts.com PN: 2970

A great replacement for your factory taillights. Almost every trail user has seen a broken plastic taillight at one time or another. This great solution provides a strong steel replacement that accepts standard grommet-mounted taillights and/or reverse lights. Warrior Products

Alumi-Rollers Replacement Winch Fairlead Rollers 503/691-8915 www.warriorproducts.com PN: 2311

Designed to replace the steel rollers in a winch’s existing roller fairlead. Cut from solid aluminum stock and CNC machined to a smooth finish. This smooth, low-friction roller kit is ideal for use with a synthetic winch line upgrade. Rollers are available in clear, red or black-anodized finishes.

Winch Solutions USA

Warrior EWX Extreme Off-Road Winches +44-7767273919 www.warriorwinches.com PN: EWX12000

Europe’s best is now available in the United States. Fully sealed, stainless steel, integrated wireless remote. Performance in the most punishing environment.

aFe-Advanced Flow EngineeringInc.

Stage 2 Intake for ’11 Ford 6.7L Super Duty 951/493-7100 www.afepower.com PN: 54-11872

This Stage 2 cold-air intake from aFe outflows the factory air intake system by 67% over the factory intake and produces 26 hp and 80 lb.-ft. of torque over the factory intake. Wattshocks

Wattshocks 928/855-4663 www.wattshocks.com PN: WS4

A regenerative suspension technology that exploits a vehicle’s own weight to create electricity for fuel savings, large electric loads or battery range extension.

70 April 2011 SEMA News

Bilstein Shock Absorbers

5165 Series Reservoir Shock–12-in. Short Body 800/537-1085 www.bilsteinus.com PN: F4-BR5-H013-H0

A 46mm monotube shock absorber with a reservoir designed for custom fit and lifted light-truck and SUV applications.