PASCO COUNTY TOURIST DEVELOPMENT COUNCIL April 15, 2015, 10 a.m. West Pasco Government Center Board Room New Port Richey, FL Tourist Development Council Members The Honorable Kathryn Starkey Chairman, BCC

The Honorable Camille Hernandez Vice–Chair, Mayor, City of Dade City

The Honorable Chopper Davis City of New Port Richey

Kyle Von Kohorn Fairfield Inn & Suites

Gail Cushman Days Inn & Suites

Toby Caroline Paradise Lakes Resort

Jack Phethean Little Everglades Ranch

Pat Ciaccio Saddlebrook Resort

Piyush Mulji Hampton Inn

AGENDA 1. CALL TO ORDER

10 a.m.

2. Invocation, Pledge of Allegiance 3. Roll Call 4. Public Comment 5. Minutes and Treasurers Report a. TDC Minutes February 18,2015 b. Quarterly Treasurers Report 6. New BUSINESS a. Event Sponsorship Agreement – All Sport Arena, Matt Garry

TD15-032

b. Event Sponsorship Agreement – Dances With Dirt

TD15-040

c. Adoption of the 2016-2020 Tourism Strategic Plan

TD15-041

d. Presentation PBA 50 Overview – Gary Beck e. Presentation Tourism Tax Overview – CAO, Elizabeth Blair 7. Old BUSINESS (In Tourism Manager’s Report) 8. Tourism Manager’s Report

TD15-042

9. Board Member Comments 10. Adjournment

Next Meeting: May 20, 2015

Historic Courthouse, Dade City

PASCO COUNTY TOURIST DEVELOPMENT COUNCIL REGULAR MEETING MINUTES FEBRUARY 18, 2015 PREPARED IN THE OFFICE OF PAULA S. O’NEIL, CLERK & COMPTROLLER THE MINUTES WERE PREPARED IN AGENDA ORDER AS PUBLISHED AND NOT IN THE ORDER THE ITEMS WERE HEARD 10:00 A.M. WEST PASCO GOVERNMENT CENTER, BOARD ROOM 8731 CITIZENS DRIVE, NEW PORT RICHEY, FL

Tourist Development Council Members The Honorable Kathryn Starkey Board of County Commissioners - ABSENT

The Honorable Camille Hernandez Vice-Chairman, Mayor, City of Dade City

The Honorable Chopper Davis Councilman, City of New Port Richey

Kyle VonKohorn Fairfield Inn and Suites

Gail Cushman Days Inn and Suites - ABSENT

Toby Caroline Paradise Lakes Resorts - ABSENT

Jack Phethean Little Everglades

Pat Ciaccio Saddlebrook

Piyush Mulji Hampton Inn - ABSENT

1.

CALL TO ORDER – 10:00 A.M. – Chairman

Vice-Chairman Hernandez called the meeting to order at 10:05 a.m. TDC 02/18/2015 Page 1 of 11

2.

Invocation, Pledge of Allegiance

Ms. Donalee Schmidt, Deputy Clerk, gave the invocation and led the Pledge of Allegiance to the flag.

3.

Roll Call

Ms. Schmidt called the roll. Chairman Starkey (excused), Ms. Gail Cushman (excused), Ms. Toby Caroline and Mr. Piyush Mulji (excused) were absent.

4.

Public Comment

Mr. Mark Abbott, former Port Richey Mayor, explained 10 years ago the cities had voted to approve an underwater park off the coast. The project was stopped due to application fees with the State of Florida. He spoke regarding a meeting with Dr. Sylvia Earl, a retired Chief Scientist with NOAA, who had an organization which set-up underwater parks worldwide. He explained that off the coast there were two sets of sponge beds, one of which had soft corals growing on it. A representative from the State of Florida had been to the site and had discussed the permitting requirements. He felt the park could be built with a no-anchor zone, with boats parking around the edges and people would snorkel into the area, with possible advertising on hotel websites. Mr. Eric Suojanen thanked the TDC for their efforts. The bayou businesses appreciated the effort. He stated he was a business owner and spoke regarding the Paddlepalooza event held last year which brought people into the area. The Bayou Business Association needed more seed money because of the momentum with eco-tourism. He spoke regarding possible marketing campaigns for the area.

5.

New BUSINESS a.

Event Sponsorship Agreement – Pasco Paddlepalooza, Walt Loos TD15-033

Mr. Walter Loos, representing the Bayou Business Association, distributed information regarding Pasco Paddlepalooza to the Council. VICE-CHAIRMAN HERNANDEZ moved to receive and file information submitted by Mr. Walter Loos; MR. VONKOHORN seconded. Vice-Chairman Hernandez called on the motion; the vote was unanimous and the motion carried. TDC 02/18/2015 Page 2 of 11

Mr. Loos spoke regarding the 2014 event with Gil Dawg being the primary organization and that for several reasons was very taxing on Gil Dawg. For this year the event would be under the Bayou Business Association which was a conglomerate of businesses throughout the water district. He provided a presentation of the event which was scheduled for April 17 – 19, 2015, and spoke regarding the planned activities which included the Poker Pub Crawl, Dragon Boat Races, partnerships with various organizations, and a benefit concert featuring Bearded Brothers. He noted the proceeds of the event would go toward improvements along the waterfront for the Bayou Business Association, and to assist in sending kids to summer camp through the New Port Richey Parks and Recreation Department. On Sunday a park to park race would be held with the New Port Richey Parks and Recreation Department which would start at Francis Avenue Park, run down the Cotee River and finish in front of the Waterfront Park. This race would tie the two cities as well as the river together. He spoke regarding additional activities scheduled for the event and he outlined the event funding request in the amount of $5,000.00. He understood the event did not quite follow the bed night grid for funding, but noted that 100 percent of the proceeds stayed within the community. Discussion followed between the Council Members and Mr. Loos regarding the event held last year; the Salt Springs Classic race; possible benefits of separating this event from other events; different markets; room nights; event advertising efforts; upcoming local races; possible co-marketing opportunities; the actual hotel room night reimbursement; promotion of the County, and the need to remain fair and consistent. Vice-Chairman Hernandez stated Staff’s recommendation was for $2,000.00. Mr. Ed Caum, Tourism Manager, spoke regarding Staff’s recommendation for $2,000.00 and noted the event was in 60 days. He felt in order to be effective they should be 90 days out and preferably 120 days out. By the time the application was submitted, they had a limited amount of time to market to the region. Staff’s recommendation was to focus the $2,000.00 regionally. They really could not plan for travelers to come in from long distances within a 60-day window. Staff’s recommendation was for $2,000.00 with a performance based contract. Councilman Davis spoke regarding the event held last year. He suggested they consider the $2,000.00 and a performance based contract for the $10.00 per room, with no upper limit. Extensive discussion followed among the Council Members regarding Councilman Davis’ suggestion. Councilman Davis stated he would include in his recommendation a cap of $5,000.00. Vice-Chairman Hernandez clarified $2,000.00 would be allocated, and then a performance based contract for the room nights with a total cap of $5,000.00. TDC 02/18/2015 Page 3 of 11

Ms. Elizabeth Blair, Senior Assistant Count Attorney, stated the contract would be drafted to have the $5,000.00 inclusive of the $2,000.00. COUNCILMEMBER DAVIS MOVED as stated, $2,000.00 would be allocated, with a performance based contract for $10.00 per room, with a cap of $5,000.00. Mr. Ciaccio clarified the room nights would be certified room nights. Ms. Blair stated that was correct. Ms. Roni Lloyd, Sports Marketing Coordinator, explained they wanted to support the efforts. She spoke regarding the 12th Annual Shark Bite event held on Honeymoon Island in Pinellas County the weekend before this event. She felt marketing efforts needed to be done in order to grow this grass roots event, even locally in order to get the buzz going in the Pinellas County areas. She noted items were suggested last year which she would suggest again in order to make sure that they tapped into the surrounding counties which had similar events and similar interests. Mr. Loos noted they had a relationship with the Shark Bite event and noted last year information regarding this race was placed into the Shark Bite bags. Mr. VonKohorn asked if there was a fee for racing in Paddlepalooza and whether there was an incentive tied-in with the Shark Bite. Mr. Loos noted there was a fee for the race and that currently there was not an incentive with the Shark Bite. He said typically the event organizers were very protective of their income sources. Ms. Lloyd spoke regarding possible radio advertising opportunities. MR. PHETHEAN SECONDED THE MOTION. Vice-Chairman Hernandez called on the motion; the vote was unanimous and the motion carried. Councilman Davis spoke regarding a team from the Villages with an average age of 68 years who participated in last year’s event. Mr. Loos thanked the Council for their support.

b.

Event Sponsorship Agreement – Speed Skating, Angie Serini TD15-034

Mr. Caum noted Ms. Serini was unable to attend the meeting. He provided the presentation regarding the event and noted the event has been sponsored for several TDC 02/18/2015 Page 4 of 11

years. This event did not have major growth and was a regional qualifier to move onto the nationals. A letter was included within the packet where the organization had been approached to move the event out of Pasco County. He spoke regarding the room night chart and growth of the event. Staff recommended a performance based sponsorship agreement for $10.00 per certified room night with a cap of $3,000.00. In the application, the organization had requested more funding. Ms. Lloyd referred to the application and spoke regarding their marketing efforts being limited to $330.00. She tried to look at the event as a spectator, not just a participant. She spoke regarding the organization’s website and event advertising. Staff had told them they were looking for their marketing efforts to promote the event and felt that may have contributed to their limited growth. Discussion followed regarding past amounts given to the organization; last year there was also a concern expressed about losing the event; that events would come and go; approval should not be based upon whether they could lose the event; the need to attract new events; expectation from the events; the event had been sponsored for more than 5 years; they should not be the sole source of funding for the event; Staff was available to assist the events; last year they had been given $4,000.00; increases in costs; the speed skating event versus the artistic skating event; event dates; economic impacts; marketing efforts took several months; this event was a regional qualifier; last year’s event had 503 certified room nights and this year 520 room nights were expected for the two events combined; a focus on each event separately; May and June was a difficult time of year for the industry; a willingness to support the event; a suggestion that a $10.00 ESA certified room night contract could be done with a cap of $4,000.00; previous direction to Staff that the contracts be more performance based so that the events were held more accountable; marketing efforts; a suggestion that a flat amount of up to $1,000.00 be given for marketing with a room base contract; this was a regional event which would bring people in from locations outside of Florida to benefit tourism in general; the event costs continued to increase; there was no need to over market, but they could do more collateral marketing with sponsors to off-set costs; and the event had been reliant upon the County providing a source of income. COUNCILMAN DAVIS MOVED approval of $1,000.00 being directed toward marketing with a $10.00 certified room based contract. Mr. Phethean asked if there was time to make the $1,000.00 effective. Ms. Lloyd said the event was scheduled for Memorial Day weekend. She felt knowing what they had done in the past that there were some things they could do even if they promoted the event more collaterally using their website and the Southern Region website. She spoke regarding the use of social media and on-site presence. Mr. VonKohorn spoke further regarding the use of social media and questioned whether the event had room to grow. TDC 02/18/2015 Page 5 of 11

Ms. Lloyd spoke regarding area venues and the goals of the event. Mr. Phethean clarified the motion was for a flat $1,000.00 earmarked for marketing and Option One which was the event sponsorship with $10.00 per room night and a cap of $3,000.00. Vice-Chairman Hernandez asked if the marketing would be at the direction of Staff. Councilman Davis said that was correct. Ms. Lloyd spoke regarding the contract language and outlining the expectations of the event. MR. PHETHEAN SECONDED THE MOTION. Vice-Chairman Hernandez called on the motion; the vote was unanimous and the motion carried.

c.

Event Sponsorship Agreement – Artistic Skating, Angie Serini TD15-035

Mr. Caum explained this was a longtime event and spoke regarding the event. He noted the demographics were similar to the previous item. This event was also a regional qualifier and would draw people from across Florida. He felt there was an opportunity to grow the marketing aspect of the event. Last year they were given a flat $5,000.00 for the event. Staff recommended a performance based certified room night contract up to $4,000.00 and to assist with their marketing efforts. Discussion followed among the Council Members regarding the amount of the agreement; the use of other partnerships and sources; and expectations. COUNCILMAN DAVIS MOVED approval of a $1,000.00 flat amount, with $10.00 per certified room night up to $4,000.00 for a total of $5,000.00; MR. PHETHEAN SECONDED. Vice-Chairman Hernandez called on the motion; the vote was unanimous and the motion carried. Ms. Blair clarified the $1,000.00 amount was for marketing, plus Option One. Councilman Davis said that was correct and that the total amount would be $5,000.00.

TDC 02/18/2015 Page 6 of 11

d.

Discussion Medical Tourism

Mr. Caum spoke regarding medical tourism and noted people travelled to have surgeries and enjoyed amenities while they were recuperating or if their family came with them. Florida was a nature tourist destination and had not really focused on medical tourism. Last year the legislature provided funding to Visit Florida in the amount of 2.5 million dollars in marketing with matching grants and then 2.5 million dollars into a study, with a large portion going toward research and strategic planning. He spoke regarding partnerships with Visit Florida and explained there were usually a co-op and a match. The Tampa Bay Regional Planning Council had asked the regional partners which included Pasco, Hillsborough, Pinellas and Manatee to collectively look at what could be done in order to incentivize or bring people to the Tampa Bay Region. He spoke regarding a presentation developed by Mr. Avera Wynne and explained he felt Pasco County wanted to be a partner of scale. He spoke regarding top destinations in the world and noted each country seemed to have their own specialty such as Costa Rica which specialized in eyes and dental procedures. The estimates from Visit Florida showed there was 100 billion dollars spent on medical tourism in Florida, with 3.5 million of that amount directly in hotel bookings. He spoke regarding possible stakeholders such as insurance companies, hospitals, and airlines. A direct benefit was that it would create heads in beds, increased economic opportunity within the hospitality industry, and would increase medial service options to Tampa Bay residents. He spoke regarding available hospital beds within the area. He felt Pasco should be represented at their percentage and to not be expected to put in the same amount as the larger neighbors. He noted that dollar figures had not come out; he just wanted to inform the Council that the conversations were happening within the region. He spoke regarding the feasibility analysis and felt that County Staff could conduct an internal analysis of what was available in Pasco. A program would also need to be developed of what would be done and spoke regarding the possibility of a medical tourism alliance within the region. The destination marketing and branding would need to be consistent with Visit Florida in order to bring it to a regional level. He did not feel this would be a major piece of Pasco right now, but could be in the future. Mr. Phethean stated he was happy that Mr. Caum had indicated they would support it at a percentage that was commensurate with the County. He agreed others should help with the pool such as hospitals, doctors, insurance companies, hotels and airports. Mr. Ciaccio felt that was the intent and that whatever hospital took the lead would affect Pasco County. Vice-Chairman Hernandez spoke regarding the need to have a seat at the table, the ULI Report, and the booming medical care industry. Mr. Caum noted the item would come back to the BCC and he would continue to update the Council.

TDC 02/18/2015 Page 7 of 11

Councilman Davis spoke regarding Dr. Bonati and Dr. Gill and suggested they start their own quiet marketing with the hotels and let them know the TDC was available.

e.

Time Certain – Presentation Human Trafficking – Cpl. Wilkett 11:15 a.m.

Corporal Allen Wilkett provided a presentation on Human Trafficking and explained it was a problem that was not recognized by many people, because they were simply not aware of the issue. He explained Human Trafficking was modern day slavery and was known as the crime beneath the surface. Unless people were aware it was difficult to identify and to pursue with both investigation and prosecution. He said worldwide 150 billion dollars per year was generated by criminal activity, with Human Trafficking being ranked number two behind drug trading. According to the United Nations Human Trafficking generated approximately 32 billion dollars per year. Human Trafficking involved people who, against their will by coercion, force or fraud, were forced to the lifestyle typically in order to pay off debt bondages. There were three areas of Human Trafficking recognized by the Federal Government. The first area was forced labor which involved the agriculture community and construction trades. Usually people were forced into labor to pay off debt bondage. He explained it typically cost $7,500.00 to bring someone into the County illegally. The second area was involuntary servitude which was normally a wealthy family with a domestic servant who was typically an undocumented worker. The third area was the commercial sex trade. The International Labor Organization (ILO) estimated there were 20.9 million individuals in Human Trafficking and the United Nations listed the number at 27 million. He explained further that of the 20.9 million, approximately 14.5 million were in forced labor and 4.5 million were in the commercial sex trade. He noted the sex trade generated 28 billion dollars. Mr. Phethean asked if the statistics listed were for the United States or for the world. Corporal Wilkett said his statistics were worldwide. He referred to the polarisproject.org which was the federally funded clearing house for Human Trafficking for the United States. He spoke regarding source countries and destination countries and explained typically the source countries were Russian, eastern European, and eastern Asian countries. Of all of those countries, the United States was the largest consumer. The individuals were brought into the United States both internationally and domestic. By media standards, Florida had been listed as number three as the consumer of Human Trafficking, which was a hard number to qualify and quantify because it came from Polaris project’s numbers of reported Human Trafficking cases. A lot of the minor sex trafficking came from runaways and throwaways. He spoke regarding organ farming where people were being killed in order to harvest their organs to sell on the black market, law enforcement efforts regarding the issue, and a task force had been created. The task force now covered seven counties and had created a community campaign against Human Trafficking. They recognized some of the largest breeding grounds for this problem was an area where the TDC was involved. The reason why Florida was TDC 02/18/2015 Page 8 of 11

such an attractive Human Trafficking consuming State was because of the climate, the weather, large hotels, tourism, major sporting events, and large conventions which were attractive for the trafficker to target. He spoke regarding targeting of the strip clubs and a requirement to provide Human Trafficking awareness training to all of their employees once a year. Another area to look at was tourism. He noted many areas were joining the effort voluntarily. He spoke regarding awareness training for various industries such as hospitals, schools, hotels, and tourism. He distributed a bookmark to the Council members and explained the bookmark was created as a way to raise awareness throughout the County. The bookmark listed key questions to ask a trafficking victim as well as behaviors and indicators for Human Trafficking. Discussion followed among the Council members and Corporal Wilkett regarding who to contact in order to become involved; the Human Trafficking Commission; the presentation training provided; that presentations could be provided by the Community Speakers Bureau; there was room on the Council for a hospitality representative; and the awareness campaign. Corporal Wilkett felt by working together they could prevent a lot of things and to have awareness of the issue. He felt the tourism/hotel portion was critical. Mr. Caum thanked Corporal Wilkett for his presentation. He felt it spoke very highly of what the Sheriff’s Office wanted to do in order to partner with them. The Board of County Commissioners had already invested time regarding the issue. He felt the open position on the Commission should be filled by a hotelier in order to lend credibility with other hoteliers. Ms. Blair explained the open position was not intended for a Staff person. She spoke regarding the make-up of the commission and explained all of the individuals had some connection to an at-risk population or industry which had human trafficking occurring. She noted former County Commissioner Henry Wilson served as Chairman of the Human Trafficking Commission. She explained the commission would be meeting monthly for the first six months and then would meet on a quarterly basis. She felt it would be ideal for a TDC member who had a hotel to sit on the Commission or someone who was involved with the tourism industry. Mr. Phethean asked if a pamphlet that would fit into a kiosk would be appropriate. He was concerned that a bookmark could be lost. Mr. Caum spoke regarding the bookmarks and suggested that if someone was in a captive state they could fold a bookmark and hide it away. Mr. VonKohorn explained he was at the Fairfield Inn in Holiday along the U.S. 19 corridor and felt a softer training for his Staff would be helpful. Corporal Wilkett felt signs and behaviors were critical and spoke regarding the hotline. TDC 02/18/2015 Page 9 of 11

MR. CIACCIO MOVED to receive and file a bookmark submitted by Corporal Wilkett; COUNCILMAN DAVIS SECONDED. Vice-Chairman Hernandez called on the motion; the vote was unanimous and the motion carried.

6.

Old BUSINESS

Mr. Caum explained Staff was continuing to work with the sports facility advisory on a variety of issues and were currently working on a task order to determine what would be charged for the turf fields and the youth sports league contracts.

7.

Tourism Manager’s Report

Mr. Caum explained he was asked by the Florida Association of Destination Marketing Organizations to speak to the Appropriations Sub-Committee on transportation, tourism and economic development or the “TED”. He was asked specifically to discuss how “Visit Florida” was beneficial to destination marketing organizations and tourism. He felt the presentation was well received and that the committee felt Pasco was emerging in the region. He spoke regarding spring training, the value added from collaborative marketing, the upcoming tourism day in Tallahassee, and the growth in Facebook. Ms. Marla Chancey, Tourism Marketing Coordinator, said next month she would make a formal presentation regarding their marketing efforts and what was working for them. She noted significant growth had been seen with the new website. She introduced Ms. Shelby Adams, intern, from St. Leo University. Ms. Shelby Adams said the Office had given her the responsibility to apply things that she had learned and explained she had been working on social media and various applications. She would be here through the semester. Ms. Chancey noted Ms. Adams contributed 20 hours per week for the semester as well as carried a full course load. Mr. Caum reviewed on-going community involvements including the Pasco County Fair and noted they were back into festival season.

8.

Board Member Comments

Vice-Chairman Hernandez explained Ms. Audrey Howe was leaving the tourism office. She had flowers to present to Ms. Howe and wished to thank her for her efforts. Mr. Caum stated he would make sure Ms. Howe received the flowers. TDC 02/18/2015 Page 10 of 11

Vice-Chairman Hernandez spoke regarding the recent Kumquat Festival and thanked everyone for attending the meeting. Councilman Davis said a contract had been signed to re-model the Hacienda Hotel into a three star boutique hotel and that it was anticipated to take up to four years to complete the project. He noted that everything done at the Hacienda Hotel would need to be reviewed by the Historical Preservation Society. A 2.2 million dollar renovation of Sims Park was also planned. He reminded the Council Members the Chasco Fiesta was scheduled in March, with the street parade scheduled for March 21 st and the boat parade scheduled for March 28th. He spoke regarding the upcoming Pasco Kids First Kickball Tournament scheduled for May 9th. Vice-Chairman Hernandez noted the joint workshop was scheduled on March 3 rd in Dade City.

9.

Adjournment

The meeting adjourned at 11:45 p.m. TOURIST DEVELOPMENT COUNCIL REGULAR MEETING FEBRUARY 18, 2015 (SEAL) Office of Paula S. O’Neil, Clerk & Comptroller

Prepared by: Donalee Schmidt, Operations Lead Board Records Department

TDC 02/18/2015 Page 11 of 11

Tourism Quarterly Expenditure Report Fund Balance Interest Investments Tourist Dev. Tax

Adopted Budget FY15 10,399,085 28,500 741,000

(361-100,200,250,300), 369900 312120 100%

Totals

Administration 11200 11290 12100 12200 12300 34000 34100 34403 34500 34604 55100 55101 55104 55106 55107 55201 88310 99902 Total Promotion 11200 12100 12200 12300 33400 34000 34100 34301 34400 34403 34604 34700 34800 34920 34951 55100 55106 55200 55201 55401 88200 88201 99902

Budgeted Revenue 115200 26% $ 192,660 REGULAR SALARIES AND WAGES EMPLOYEE BUY BACK FICA RETIREMENT GROUP INSURANCE TRAVEL AND PER DIEM COMMUNICATIONS RENTAL - COUNTY EQUIPMENT INSURANCE & BONDS - COUNT MAINT-OTHER EQUIPMENT OFFICE SUPPLIES POSTAGE DUPLICATING EXPENSES UNCAPITALIZED EQUIPMENT DATA PROCESS SUP-SOFTWARE GAS OIL AND LUBRICANTS INDIRECT COST - BCC RESERVE - CONTINGENCIES

115300 64% $ 474,240 REGULAR SALARIES AND WAGES FICA RETIREMENT GROUP INSURANCE OTHER CONTRACTED SERVICES TRAVEL AND PER DIEM COMMUNICATIONS UTILITIES-ELECTRIC RENTAL AND LEASES RENTAL OF COUNTY EQUIPMENT MAINT-OTHER EQUIPMENT PRINTING-BINDING-REPRODU PROMOTIONAL ACTIVITIES ADVERTISING EDUCATION AND TRAINING OFFICE SUPPLIES UNCAPITALIZED EQUIPMENT OPERATING SUPPLIES GAS-OIL-LUBRICANTS MEMBERSHIPS AIDS TO PRIVATE ORGANZTON EVENT SPONSORSHIPS RESERVE - CONTINGENCIES

816100 0% $ 99946 RESERVE TOURISM ADMIN 99947 RESERVE TOURISM PROMO 99948 RESERVE TOURISM CONST

-

5,478

587,447

YTD Revenue $ 89,548 138,122 10,566 10,263 26,100 996 8,037 1,000 500 250 29,132

28,132 1,469 2,255 2,073 5,862 2,009 115 387 9,711

35,335 34 2,701 2,605 3,934 2,009 7 69 7,283

-

63,467 1,502 4,956 4,679 9,796 4,019 122 456 16,994

224,966

52,013

53,978

105,991

220,426 50,000 3,825 3,715 8,700 73,568 6,806 996 2,320 5,000 3,286 1,000 3,000 36,334 105,758 6,700 600 1,000 2,000 4,295 80,000 204,000

10,192 774 751 2,072 9,000 247 1,066 1,350 48 82,282

13,462 1,023 992 1,390 7,592 1,108 129 588 1,593 15,140 43,536 2,316 54,327

23,654 1,797 1,743 3,462 16,592 2,586 377 1,654 1,593 17,490 44,584 2,316 2,000 136,608

602,903

107,782

143,196

87,234 588,790 746,438 1,422,462

225,000 225,000

$

$

Budgeted

1,478

1,000 1,000

2,000

5,478

256,455

225,000 225,000

2,250,331

Expended

587,447

Capital SunWest

820007 66300 IMPROVEMENTS OTHER THAN BLDG

450,000 450,000

Total Fields at Wiregrass 827004 63100 PROFESSIONAL SERVICES $ 66300 IMPROVEMENTS OTHER THAN BLDG Total Wesley Chapel Fields 63100 63400 66300 66403 Total

827005 PROFESSIONAL SERVICES $ OTHER CONTRACTED SERVICES IMPROVEMENTS OTHER THAN BLDG OTHER EQUIPMENT

Tourism Office 34601 63100 66403 Total

827006 MAINTENANCE OF BLDGS PROFESSIONAL SERVICES OTHER EQUIPMENT

Capital Grand Total

Budgeted

$

455,000 8,045,000 8,500,000

29,417 29,417

-

20,000 50,000 10,000 80,000

745 745

23,530 16,700 40,230

-

$ 9,070,230.00

Oct-Dec 1st Qrtr

179,275

197,174

Total Operating Grand Total

Expenditures Jan-Mar Apr-June July-Sept TOTAL 2nd Qrtr 3rd Qrtr 4th Qrtr EXPENDITURES

384,795

Total Reserves

Oct-Dec 1st Qrtr

420,584 420,584

450,000

-

-

799 15,536 16,335

17,080

343 343

343 Expended $

467,422.70

179,275

Jan-Mar 2nd Qrtr

Revenues Apr-June 3rd Qrtr

July-Sept TOTAL 4th Qrtr REVENUES

165,141 ***Only accounts for two (2) of three (3) months*** 165,141

0

Capital Budgeted Expended Obligated Available

$ $ $ $

9,070,230.00 467,422.70 8,602,807.30 -

$ $ $

2,250,331.00 587,446.93 1,662,884.07

Operating Budgeted Expended Available

0

344,416

PASCO COUNTY, FLORIDA INTEROFFICE MEMORANDUM __________________________________________________________________________________ TO:

Honorable Chairman and Members of the Tourism Development Council

THRU: Randall J. TeBeest Assistant County Administrator (Public Safety and Administration)

DATE: 4/15/2015

SUBJECT:

FILE: TD15-032

Request for Event Sponsorship Agreement – All Sports Arena, LLC – 2015 Sunshine Shoot-Out - $5,000.00

FROM: Ed Caum REFERENCES: All Members Tourism Manager __________________________________________________________________________________

It is recommended that the data herein presented be given formal consideration by the Tourism Development Council (TDC). DESCRIPTION AND CONDITIONS: The purpose of this item is to bring before the TDC the Office of Tourism’s (OTD) recommendation to enter into an Event Sponsorship Agreements (ESA) with All Sports Arena, LLC, (ASA) for the 2015 Sunshine Shoot-Out, that is to be held on June 19 - 21, 2015, in order to promote Pasco County as a travel and sports destination. All Sports Arena, in New Port Richey, will host the event estimated to bring approximately 550 registered participants, additional guests and upwards of approximately 350 overnight visitors. Last year’s event certified a total of 304 room nights and had an economic impact of $41,487.00. For last year’s event, All Sports Arena was awarded a total of $3,800.00. All Sports Arena, LLC, is requesting an ESA in the amount of $5,000.00, for the County to sponsor the 2015 Sunshine Shoot-Out. Room Nights 2,000 and up 1,000 – 1,999 400 – 999 200 – 399 50 – 199

Event Sponsorship $15,000 and up $10,000 to $14,999 $5,750 to $9,999 $2,500 to $5,749 $500 to $2,499

According to the Event Sponsorship Room Night Award Grid approved by the TDC and the Board of County Commissioners (BCC), an approximate sponsorship is up to a maximum of $5,750.00, if All Sports Arena, LLC, reaches the 350 room nights in Pasco County it is projecting. Based on the application and past events Staff recommends entering into a performance-based contract on $10 per certified room night up to a maximum of $5,000 for the event. ALTERNATIVES AND ANALYSIS:

(TD15-032) Page 1 of 2

1. Recommend the BCC enter into a performance based ESA for $10.00/certified room night, not to exceed $5,000.00. 2. Recommend the BCC enter into an ESA for a different amount. 3. Do not recommend the BCC enter into an ESA.

RECOMMENDATION AND FUNDING: The OTD recommends the TDC hear the presentation and consider recommending entering into an ESA funding agreement to the BCC for Alternative #1, based on previous performance of this Event. Funding is available in Account No. B113-115300-88201, Tourist Development Tax Fund, Event Sponsorships.

ATTACHMENT: Event Sponsorship Application RJT/EC/ec

(TD15-032) Page 2 of 2

PASCO County Florido

Pasco County Event Sponsorship Program Application for Sponsorship Agreement Once completed, submit the following application to the Office of Tourism Development West Pasco Government Center 8731 Citizens Dr., Suite 340, New Port Richey, Florida, 34654. Retain the prior pages of this packet for your reference. I. APPLICANT INFORMATION Entity Legal Name: All Sports Arena

Entity FED#: 45-264277 Is the Entity a Florida corporation or registered to do business in the State of Florida? See http://www.sunbiz.org/ Yes: X No: Application completed by: Matthew Garry Title/relationship to Entity named above: President Telephone No.: 727-809-0775 Mailing Address: 7716 Rutillio Ct. New Port Richey, Fl. 34653 Email Address: [email protected]

II.

EVENT INFORMATION

Event Title: Sunshine Shoot-Out Date(s): June 19-21 , ()00 Event location(s): All Sports Arena Projected number of overnight visitors staying in Pasco County accommodations: 350 Projected or known number of registered participants: 550 Explanation of how the Event qualifies as a destination event: This event bring Hockey Players and Families from all over the world to an established Hockey tournament.

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. ., Provide a summary of marketing plan and proposed use of sponsorship funds (please attach a separate sheet if needed)

111.

EXPENSES

Provide the following projected reimbursable expenses and the cost for each. Reimbursable expense/items

Costs

Facility Rental

$2500

Referees

$2500

Total Expenses

$5000

Total Sponsorship Amount Requested: $5000 Room Nights Projected: 400 Preferred TDC meeting date at which you would like to present information regarding your Event for sponsorship consideration: February 18th 2015

IV. SIGNATURE/DISCLAIMER

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On behalf of a , I certify that lhave completed this Event Sponsorship Application and attest that all information provided herein and attached hereto is true and accurate:

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Authorized Signature

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Title

Date

PASCO COUNTY, FLORIDA INTEROFFICE MEMORANDUM __________________________________________________________________________________ TO:

Honorable Chairman and Members of the Board of County Commissioners

THRU: Randall J. TeBeest Assistant County Administrator (Public Safety and Administration)

DATE: 1/28/15

SUBJECT:

FILE: TD15-031

Event Sponsorship Agreement – Running Fit Events – 2015 Dances with Dirt – Green Swamp - $6,000.00

FROM: Ed Caum REFERENCES: All Commission Districts Tourism Manager __________________________________________________________________________________

It is recommended that the data herein presented be given formal consideration by the Board of County Commissioners (BCC). DESCRIPTION AND CONDITIONS: The purpose of this item is to bring before the TDC the Office of Tourism Development’s request for the TDC to recommend an Event Sponsorship Agreement (ESA) with Running Fit, Inc. (RFI), for the 2015 Dances with Dirt – Green Swamp to the Board of County Commission (BCC), in order to promote Pasco County as a travel and sports destination. The 2015 Dances with Dirt – Green Swamp will take place at the Withlacoochee River Park in Dade City, estimated to bring more than 510 registered participants, additional guests and 120 overnight visitors. RFI is requesting a sponsorship amount of $6,000.00. Last year, RFI was awarded $6,000.00 for this event with proportionate room nights to the prior year. Room Nights 2,000 and up 1,000 – 1,999 400 – 999 200 – 399 50 – 199

Event Sponsorship $15,000 and up $10,000 to $14,999 $5,750 to $9,999 $2,500 to $5,749 $500 to $2,499

ALTERNATIVES AND ANALYSIS: 1.

Enter into an ESA for $1,200.00, as recommended.

2.

Do not enter into an ESA with Running Fit Events.

(TD15-021) Page 1 of 2

RECOMMENDATION AND FUNDING: The TDC recommends that the BCC approve Alternative #1. Then authorize the Chairman to execute the three (3) originals provided, and direct Board Records to distribute as follows: retain one original at Board Records, forward one original to the Office of Tourism Development, and mail one original to: Running Fit, Inc. 5700 Jackson Road Ann Arbor, MI 48103 Funding for this action is available from the Event Sponsorship Account, #B113-115300-88201, in the FY 2014/15 budget. ATTACHMENT: Event Sponsorship Agreement

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(TD15-021) Page 2 of 2

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-. ~1AS CO Covnty Fl.oridc

Pasco County Event Sponsorship Program Application for Sponsorship Agreement Once completed, submit the following application to the Office of Tourism Development West Pasco Government Center 8731 Citizens Dr., Suite 340, New Port Richey, Florida, 34654. Retain the prior pages of this packet for your reference.

APPLICANT INFORMATION Entity Legal Name: _:R~UNN::..:..:.:...:.IN ~G::...F:....:l:..::T_:l.:._:N~C..:.... . --------------------

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Entity FED#: _.:::.:38:::.::'2~8.:...:13::..::0~62=------------------------ls the Entity a Florida corporation or registered to do business in the State of Florida? See http://www.sunbiz .org/ Yes: X No: _ _ _ __ Application completed by: DAWN MCCONNACHIE/RANDAL STEP Title/relationship to Entity named above: DA'NN - EVENT DIRECTOR/RANDAL - PRESIDENT Telephone No.: ....1.C.7. . .,3~4'-'-')9""'2oL9.:..-9'""'0=-r'' ----------------------Mailing Address: S?OO JAC~ SON RD ANN ARBOR Ml 48 103 Email Address: dawn@rfevents. com I [email protected]

II.

EVENT INFORMATION

Event Title: DANCES WITH DIRT GRE EN SW AMP Date(s): MARCH 7. 2015 Event Location(s): DADE CITY - WITHLACOOCHEE RIVER PARK Projected number of overnight visitors staying in Pasco County accommodations:

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Projected or known number of registered participants: ~ 5~10~-----------Explanation of how the Event qualifies as a destination event: DA.NCE£ UlJTH Dm T GREEN £W C.,._114P rn THE 1£TRACE Of A 4 RAGE £EJUE£

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4 Dlf¥ERENT £TATES.

THE EVENT HIGHLIGHTS THE LOCAL TRAILS & PARKS IN DADE CJTY AS AN ATTRACTION FOR TR.1\IL RUNNERS . THE COURSE HIGHLIGHTS THE THE NATURAL AND UNIQUE TO FLORIDA WONDERS OF TifE PARK V.1-IILE ADVERTISING A FLAT, FUN AND RUNNABLE ROUTE PROVIDING A GREAT CETAWAY FOR RUNNERS AND THEIR FAMILIES.

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Provide a summa ry of marketing plan and proposed use of spon sorshi p fund s (please attach a separate sheet if needed) WE MAIL OVER 6,000 POSTCARDS TO RUNNERS FROM THE U.S. AND CANADA WE ALSO ADVERTISE IN I OCAI AND NATION AT. PTIBTTCA.TTONS -TR All RUNNER MAGA ZINE, ITT TRA

RUNNING 1\1/•.GA.ZINE, RlJN TAivfPA, SF RUJ\TNTNG FORUM, FLORIDA R..'\CE PLACE MAG,A,ZINE, RUN TAMPA RUNN1NG FOR BREWS CLUB, RUN FLORIDA, TRACK SHACK FIT NICHE AND FACEBOOK. We ALSO AD V'ERTISE TO OlJ!t UST Of OVER 70,000 RUi