TOURISM

IN WARSAW

REPORT 2015

Introduction

2

Key data

3

I Warsaw – selected social and economic information

4

II Accessibility

8

III Tourist accommodation

12

IV Tourist attractions

16

V Green Warsaw

20

VI Warsaw’s River Vistula

24

VII Tourist traffic characteristics

26

VIII Meetings industry

30

IX Warsaw’s image

34

Sources

36

At the heart of Europe, Poland’s capital stands out in terms of its intense growth and innovation. The city authorities support an active society and pro-environmental enterprises. Culture, arts and sports are open to all. Warsaw has proven that sustainable development is its priority. Over the years, the Polish capital has become the region’s economic leader, thereby strengthening its presence on the international stage. There has been an increase in investment in modern infrastructure and a growth in the number of business centres. Investors appreciate the business-friendly conditions on offer, which have translated into Warsaw’s high position in league tables for business-friendly locations. Warsaw is also an important point on the global meetings industry map. Undoubtedly, due in part to its modern airport, which continues to break records for numbers of passengers. Warsaw’s prestige has also been strengthened by the many key international events organised here, drawing the world’s attention to the capital of Poland. The city of Chopin, however, not only concentrates on business but also on culture through the creation of a broad range of prominent events. These include outdoor festivals focused on bringing in large crowds as well as smaller concerts, performances and exhibitions. With each year, both the residents of Warsaw and tourists have increasingly more to choose from in terms of how they spend their free time. New museums, sports facilities and leisure spaces continue to appear, as well as a host of interesting and innovative ideas thanks to initiatives proposed by local activists as part of the participatory budget for Warsaw. The city also knows how to take advantage of its location by the River Vistula, offering an increasing number of attractions for those who love nature, sports or just pure fun. The broad spectrum of cultural and leisure activities, the city’s great and varied cuisine and accessible transport is available not only to those who live in or visit Warsaw’s city centre, but also all city districts. The diversity and dynamic growth of Warsaw is why the number of tourists is increasing year on year. Public opinion polls show that both foreign and domestic visitors to the city, as well as its residents, are all positive about the changing image of Warsaw. Poland’s capital city continues to modernise but remains friendly both for – and thanks to – visitors and residents.

2

Estimated number of tourists and same-day visitors

8,450,000

Total tourists and same-day visitors 5,6%

2,650,000

change in comparison to 2014

4,000,000

Foreign tourists

150,000

Domestic tourists

1,650,000

Foreign same-day visitors

6,650,000

Domestic same-day visitors

1,800,000

Total tourists

Total same-day visitors

Foreign tourists and same-day visitors by country 20%

14%

9%

9%

8%

8%

6%

5%

21%

Germany

United Kingdom

USA

Spain

France

Italy

Ukraine

Belgium

Others

560,000

392,000

252,000

252,000

224,000

224,000

168,000

140,000

588,000

Means of transport used by tourists coming to Warsaw domestic | foreign

train

car

airplane

bus

coach

32% | 23%

36% | 12%

4% | 67%

21% | 16%

10% | 6%

over

over

over

over

420

36,000

3 million

5 million

tourist accommodation establishments including 81 hotels

bed places

tourists have used tourist accommodation establishments

nights spent by tourists

Main purposes of visiting Warsaw domestic | foreign

sightseeing

visiting family or friends

rest

learning about the culture, history and local customs

participation in a cultural event

business trip

38% | 26%

15% | 14%

12% | 18%

5% | 15%

5% | 2%

4% | 7%

Top 5 tourist attractions

21% 18% Domestic tourists:

17% 13% 11%

Old Town

44%

The Royal Łazienki Museum

13%

Copernicus Science Centre

Foreign tourists:

11%

The Warsaw Rising Museum

11%

Palace of Culture and Science

10%

7.85 average tourist attractiveness of Warsaw in the opinion of tourists (on a scale of 1 to 10)

PLN 717 average declared amount spent per person during stay

Old Town The Royal Łazienki Museum Palace of Culture and Science The Wilanów Palace POLIN Museum of the History of Polish Jews

domestic and 97% of tourists

intend to visit Warsaw again domestic 95% of tourists

4 days

average stay

PLN 407

domestic tourists

PLN 1,542

foreign tourists

foreign 85% of tourists

and

foreign 95% of tourists

are ready to recommend a visit to Warsaw to their friends

WARSAW – SELECTED SOCIAL AND ECONOMIC INFORMATION 517.2 km2

1,744,351

area*

population*

*as of 1 January 2016

*as of 31 December 2015

Warsaw

3,372 persons/km2 population density* *as of 31 December 2015

Source1

WARSAW COMPARED TO OTHER SELECTED CITIES2, 3, 4, 5, 6 Registered unemployment rate at the end of December 2015 (%)

Average monthly gross wages and salaries in enterprise sector in January-December 2015 (PLN)

Warsaw

3.4

Warsaw

5,353.45

Kraków

4.5

Kraków

4,372.39

Łódź

9.5

Łódź

3,894.93

Poznań

2.4

Poznań

4,524.74

Wrocław

3.4

Wrocław

4,352.15

0

2

4

6

8

10

Average paid employment in enterprise sector in January-December 2015 (thousands)

0

1,000

968.7

Warsaw

401.3

Kraków

202.6

Kraków

130.2

Łódź

116.8

Łódź

Poznań

144.1

Poznań

108.8

Wrocław

167.7

Wrocław

113.2

200

400

600

800

3,000

4,000

4

6,000

1,000

92.2

0

100

200

300

WARSAW’S CREDIT RATING ACCORDING TO MOODY’S INVESTORS SERVICE7

A2 with stable outlook

5,000

Number of entities of the national economy in the REGON register at the end of December 2015 (thousands)

Warsaw

0

2,000

9th year in a row the highest foreign credit rating of a local government in Poland (equal to the national rating)

400

500

WARSAW IN RANKING TABLES 2015 European Union Place Equity Index8

fDi Polish Cities of the Future 2015/1612

Ranking comparing quality of life, reputation and competitive identity of EU cities

Ranking of most attractive Polish cities for future inward investment

30th place [ 8th place ]

in the ‘prosperity’ category

1st place in the ‘overall’ category

1st place in the ‘economic potential’ category

1st place E-REGI 2015. European Regional Economic Growth Index9 Ranking of European cities with the best economic prospects

16 place th

The Global Financial Centres Index 1810 Ranking of global financial centres

in the ‘business friendliness’ category

1st place in the ‘human capital and lifestyle’ category

1st place in the ‘connectivity’ category

EMEA Investor Intentions Survey 201513 Survey of investor intentions, from across the EMEA (Europe, Middle East and Africa) property investment community

38th place

10th place

[ 1st place ]

in the list of cities that are seen by investors as most attractive for making property investment purchases

in the ‘Eastern Europe and Central Asia’ category

Emerging Trends in Real Estate®. Beyond the capital. Europe 201614 fDi European Cities and Regions of the Future 2016/17. Rankings11 Ranking of most attractive European locations for future inward investment

Forecasts and trends in the European real estate market

17th place in terms of real estate investment and development trends

‘Major European Cities of the Future 2016/17’

4th place in the ‘business friendliness’ category

6th place in the ‘cost effectiveness’ category

8th place in the ‘human capital and lifestyle’ category

8th place in the ‘FDI strategy’ category

‘Eastern European Cities of the Future 2016/17’

3rd place

Main Streets Across the World 2015/201615 Global ranking of most expensive retail locations by prime rental value in different countries

43rd place Nowy Świat

5 most expensive retail locations in Warsaw: Nowy Świat Chmielna Marszałkowska Trzech Krzyży Jerozolimskie

5

OFFICE SPACE IN WARSAW

nearly

nearly

nearly

4.66 million

278,000

24

13-16.5

837,000

283,000

m

m

2

euro/m /month

2

euro/m /month

m

m2

modern office space at the end of Q4 2015

office space handed over for use in 2015

maximum rent for best office space in city centre

average rent for best office space outside city centre

total area rented – best result ever in rental market (growth by 37% in comparison to 2014)

net absorption – best result in history (growth by 56% in comparison to 2014)

2

2

2

Source16

Available office space in Warsaw in comparison to other selected cities at the end of Q2 201517 Warsaw

4,540,000 m2

Kraków

752,000 m2

Wrocław

651,000 m2

Tricity

539,000 m2

Katowice

380,000 m2

Poznań

376,000 m2

Łódź

320,000 m2

Szczecin Lublin Rzeszów Bydgoszcz

175,000 m2 154,000 m2 75,300 m2 54,000 m2

RETAIL SPACE OF THE WARSAW AGGLOMERATION Retail space by retail formats (m2)19 1,200,000

1.65 million

64,000

m

m2

retail space at the end of Q4 2015

retail space handed over for use in 2015

2

over 1,140,000

1,000,000 800,000 600,000 400,000

265,000

200,000

186,000 56,000

Source18, 19

6

0

shopping centres

retail parks

retail warehouses

outlet centres

QUALITY OF LIFE

82%

93%

of residents would prefer to live in Warsaw if given the choice21

of residents are satisfied with life in Warsaw20

79%

is open

88%

75%

is safe

spurs you to action

In the opinion of its residents, Warsaw21, 22:

81% provides opportunities for a good life

is job-friendly

76%

77% is inspiring

71%

helps nurture one’s passions and interests

In the 2014/2015 academic year23:

15th place24

there were approx. 70 public and non-public institutions of higher education in Warsaw

in the world among cities attractive for people aged 15-29

approx. 260,000 students attended public/non-public institutions of higher education offering Masters Degree courses

Warsaw is:

the location of one of

5 Google Campus

sites for startups in the world26

one of the 10 best cities in the world to launch a startup25

the main sponsor of Bitspiration – the biggest conference for startups in Poland25

7

ACCESSIBILITY

AIR Approximate flight times to Warsaw1, 2, 3, 4, 5

2 h 05

m

1h 4

Moscow

1h

2h

30

m

0m

Stockholm

2h 1

New York

Paris

m 1h 2

Amsterdam

Berlin 0m

1h

3

8h 2 5

m

0m

London

55

1h 1

0m

Prague

1h 1

5m

Vienna

1 5h 0

5m

2h

20 m

11h 10m

3h 4 0 m

Munich

0m

Madrid

Rome Tokyo

Rio de Janeiro 23h 00m

Sydney

WARSAW CHOPIN AIRPORT

11.2 million

124,700

175

37%

passengers served

flight operations performed

destinations

of Polish air market share

Source6, 7, 8

8

approx.

Distance from the centre of Warsaw9

Approximate travel time from airport to Warsaw centre10 car/ taxi

approx. 10 km

Rapid Urban Railway

25

bus

25

30

Best Airports in Europe 201512 Ranking comparing European airports in terms of facilities for passengers

Best airport in Poland according to a Business Traveller Poland magazine poll11

10th place

New terminal opening13

6

approx.

self check-in desks

2,500 m2

approx.

60,000 m2

48

of total space

check-in desks

of catering space

nearly

3,000 m2 of retail space

approx.

90% of take-offs were on time – the best result in the world among medium-size airports

14

WARSAW MODLIN AIRPORT nearly

2.6 million

16,300

36

9%

passengers served

flight operations performed

destinations

of Polish air market share

Source8, 15

Distance from the centre of Warsaw16

approx. 36 km

Approximate travel time from airport to Warsaw centre10, 17

car/taxi/bus

The fastest growing airport in Europe according to prestigious analytical service anna.aero18 Opening of new SKYLOUNGE business lounge for passengers expecting highest quality service19

9

WARSAW CHOPIN AIRPORT AND WARSAW MODLIN AIRPORT IN COMPARISON TO OTHER SELECTED AIRPORTS

Warsaw Chopin Airport

13.8%

11.2%



2,320,015

3.8%

1,500,918

Budapest Airport

10,298,963

Prague Airport

12.5%

12,030,928

7.9%

Vienna Airport

22,775,054

1.3%

Munich Airport

40,998,553 0

10

20

30

40



Poznań Airport



Wroclaw Airport



3,069,279



Katowice Airport

12.7%



3,706,180



Gdansk Lech Walesa Airport

10.6%



4,221,171



52.0%

2,588,175

Kraków Airport

5.8%



11,206,677

Warsaw Modlin Airport



Passengers served – number and percentage changes in comparison to 2014

3.2% 50

Warsaw Chopin Airport 36,345 40,259

11.5%

Wroclaw Airport

24,510



Poznań Airport

21,819



31,729



92,294

Prague Airport

6.5%

128,018

2.1% 226,811



Vienna Airport

1.7%

Munich Airport

379,911 0

Source

50

100

150

200

250

300

350



Budapest Airport

1.8%

3.9%



Katowice Airport

1.0%



Gdansk Lech Walesa Airport

2.2%



Kraków Airport

2.3%

46.2% ➡

16,280



124,700

Warsaw Modlin Airport



Flight operations performed – number and percentage changes in comparison to 2014

0.9%

400

6, 7, 15, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29

RAIL Selected connections by PKP Intercity – growth in number of passengers31

Travel time to Warsaw30 Gdańsk 2h

192%

Wrocław

139%

m

40

Tricity

2h 35m

Poznań

1h 24m

Łódź

Kraków

47%

Katowice

45%

m

Kraków

2h

18m

18

Katowice

10

Warsaw

3

2h

Wrocław

m h 31

Warsaw

ROAD10 Approximate travel time to Warsaw

3h

Gdańsk

m

20

9h 50m

Berlin

5h 00

m

Poznań Prague

2h 40m

6h 20m

Warsaw

0m

1h 2

Łódź 0m

3h 00 m

Wrocław

3h 1

Katowice

3h 30m

Amsterdam

Kraków

30

m

50m

6h

Munich

8h

Vienna

MEANS OF TRANSPORT USED BY TOURISTS COMING TO WARSAW32 Means of transport used by tourists coming to Warsaw (%)*

80 67

70 60 50 40

36

32

30

23

20

21 12

10

16 10

4

0

train Domestic tourists

car

airplane

bus

6

coach

Foreign tourists

*total percentage data is over 100% as respondents could indicate more than one means of transport

88% tourists have a positive opinion of travel to Warsaw 11

TOURIST ACCOMODATION over

over

420

36,000

*based on data supplied by the City of Warsaw and the Ministry of Sport and Tourism

*based on data supplied by the City of Warsaw and the Ministry of Sport and Tourism

tourist accommodation establishments*

bed places*

Source1

HOTELS* *based on data supplied by the City of Warsaw and the Ministry of Sport and Tourism

**** 26

***

*** **

9

* 0

2,052

* 20

40

**

0

total 81

1,876

5,000

10,000

36

1,006

* 0

total 24,270

1

3,067 ➡

**

***

69

3,742

3,929 184

****

5,597 ➡

1



18

2,895 48

*****

7,281 398 ➡



****

5,598 176

*****

17 1





11 1

*****

Rooms by hotel category – number and change in comparison to 20141



Bed places by hotel category – number and change in comparison to 20141



Establishments by category – number and change in comparison to 20141

3,000

total 12,773

505

196

OTHER TOURIST ACCOMMODATION ESTABLISHMENTS* *based on data supplied by the City of Warsaw and the Ministry of Sport and Tourism

Number of establishments1

Motel

1 53

Hostel Excursion hostel

total 341

1

Youth hostel

5

Camp site

3

Apartment

151

Others

127 0

12

50

100

150

200

6,000

USE OF TOURIST ACCOMMODATION ESTABLISHMENTS* *data from establishments that submitted reports to the Central Statistical Office [GUS]

3,011,183 tourists have used accommodation establishments 5.4%

1,156,511

in comparison to 2014

foreign tourists

90%

were hotel guests

7.9%

40%

in comparison to 2014

were foreign tourists

94%

63%

were hotel guests

chose 5-star hotels Source2

5,161,193 nights spent by tourists 6.4%

2,153,508

in comparison to 2014

87%

by foreign tourists

in hotels

10.8%

in comparison to 2014

93%

in hotels Source2

approx. 3,178,400 rooms rented by tourists in hotel establishments 7.8%

approx. 1,785,000 by domestic tourists 6.4%

in comparison to 2014

approx. 1,393,400 by foreign tourists

in comparison to 2014

approx. 3,069,100

rooms rented by tourists in hotels: 26% 29% 28% 8% 8%

in 5-star hotels in 4-star hotels in 3-star hotels in 2-star hotels in 1-star hotels

9.6%

in comparison to 2014

Occupancy

Source2

69% in hotel establishments (3.5 pp more than in 2014) 71% in hotels, with peak times in: September (83%), October (80%) and May (79%) Source2

13

Nights spent by tourists by months – number and percentage change in comparison to the corresponding period in 2014*









498,302 7.0% 429,617 5.6% 368,236 6.6%



345,366 17.0%



400,000

419,509 6.9%

459,528 10.0%

498,103 6.5%





418,748 7.5%

458,435 0.6%

472,823 8.8%



500,000





487,924 3.1%



304,602 0.1%

300,000

200,000

100,000

0

January

February

March

April

May

June

July

August

September

October

November December

*data from establishments that submitted reports to the Central Statistical Office [GUS]

Source3, 4, 5, 6

Nights spent by foreign tourists by months – number and percentage change in comparison to the corresponding period in 2014*

February

201,925 12.7%

169,207 7.9%





209,927 6.9%





235,430 15.1%







190,280 9.1%

225,894 15.9%

149,975 12.4%



January



110,622 3.2%

159,789 12.1%



127,773 22.0%



200,000

171,739 10.6%

200,947 7.0%



300,000

100,000

0

March

April

May

June

July

August

September

October

November December

*data from establishments that submitted reports to the Central Statistical Office [GUS]

Source3, 4, 5, 6

1.7

1st

41st

day

place

place

average duration of stay by tourists in accommodation establishments (1.9 days for foreign tourists)*

in Poland in terms of nights spent by tourists (5.2 million), ahead of Kraków (4.6 million) and seaside Kołobrzeg county (4.3 million)*

in Poland among counties and county towns in terms of the number of nights spent per number of residents*

*data from establishments that submitted reports to the Central Statistical Office [GUS]

*data from establishments that submitted reports to the Central Statistical Office [GUS]

*data from establishments included in the report

Source2, 7

90% of tourists visiting Warsaw stay the night in the city

9

14

Most popular form of accommodation for tourists (%)9 50

9.3%

46

increase in the average RevPAR of hotel rooms (revenue per available room)*

42 40

*data for January-July 2015 in reference to the corresponding period in 2014

30 23

1.8%

18

20

15

14

13 10

increase in the average ADR of hotel rooms (average daily rate)*

7

*data for January-July 2015 in reference to the corresponding period in 2014

0

with family/ friends Domestic tourists

hotel

hostel

Source8

private lodgings

Foreign tourists

Value for money of accommodation services in the opinion of tourists (%)9 80 68 61 60

87%

40

of tourists have a positive opinion of tourist accommodation of Warsaw9

37

20 20

12 2

0 high Domestic tourists

appropriate

low

Foreign tourists

Hotel Intercontinental was the only one in Poland to receive 5 out of 5 possible symbols for the building (determining the level of services offered) in the ‘Main Cities of Europe’ Michelin Red Guide. 14 hotels from Warsaw out of a total of 1,537 were described in the review guide. The Michelin reviewers additionally singled out the atmosphere of two other Warsaw hotels – Le Régina and Rialto. Source10

PLN 260 Kraków – PLN 265 Gdańsk – PLN 248

average price per night for two people in December 2015 according to the trivago.pl hotel browser

Wrocław – PLN 239 Poznań – PLN 235

Source11

15

TOURIST ATTRACTIONS SELECTED ATTRACTIONS – FACTS AND NUMBERS The Royal Łazienki Museum in Warsaw1, 2, 3

Museum of King Jan III’s Palace at Wilanów4, 5, 6

2.1 million

2.4 million

visitors

visitors

The Palace on the Isle and its surroundings, now restored after a three-year long conservation project which was given the Sybilla 2015 award in the ‘Conservation and protection of cultural heritage’ category Over 300 performers at the Zone of Silence Music Festival – music, beautiful gardens and 18th century architecture

National Museum in Warsaw7, 8

approx.

338,000

Multimedia shows, classical music and light mapping – the Wilanów garden once again has been transformed into the Garden of Light The interiors, including the Banquet Hall of King John III, are now in the process of being renovated and adapted for visitors with disabilities

The Royal Castle in Warsaw – Museum9, 10

approx.

visitors

visitors

Close to 104,000 people visited the ‘Olga Boznańska (1865-1940)’ temporary exhibition – which is the largest turnout in recent years The museum has been awarded the ‘Senior-Friendly’ certificate

670,000

Opening of unique temporary exhibitions: ‘Napoleon and Art’ presenting the artistic achievements of Napoleonic France, as well as the ‘New Gallery of Polish Kings and Princes. Świerzy versus Matejko’ with a collection of modernised portraits of Poland’s rulers The renovated Upper Garden has been opened to the public

The Warsaw Rising Museum11, 12

approx.

684,000 visitors

A record number of internet visitors at the exhibition prepared for the Google Cultural Institute for the 70th anniversary of the end of World War II – over 140,000 people from all over the world visited it in a single weekend Another precious exhibit has come to the museum – the remains of the Liberator airplane found in Lake Kamionkowskie 16

POLIN Museum of the History of Polish Jews13, 14

approx.

578,000 visitors

Thousands of people celebrated the first anniversary of the permanent exhibition The museum was presented with the Superbrands award of Culture.pl – the first institution to win it in the history of the award

The Fryderyk Chopin Museum in Warsaw15, 16, 17

approx.

85,000

Museum of Technology and Industry18, 19

approx.

visitors

The Fryderyk Chopin Institute has been presented with a Pleyel piano autographed by Fryderyk Chopin The ChopinPASS has been introduced – an entry package to the museum and to Fryderyk Chopin’s Birthplace in Żelazowa Wola with direct transfer between the sites

Centre for Contemporary Art Ujazdowski Castle20, 21

approx.

138,000

117,000 visitors

The opening of the ‘Broadcasting Through Communist Times’ exhibition, presenting artefacts such as old radios and gramophones The PIXELOZA Festival of Old Programming offering visitors the opportunity to play old computer games

Zachęta – National Gallery of Art22, 23

approx.

128,000 visitors

visitors

Opening of a temporary exhibition presenting one of the most prominent Polish artists – Natalia LL

Opening of the temporary exhibition: ‘Canibalism’? about Appropriation in Art’ about borrowed motifs in art

A garden of migrating plants was established as part of a summer project titled THE JAZDÓW ARCHIPELAGO

Opening of the temporary exhibition ‘Just After the War’ on the influence of social moods and political tensions in art

Copernicus Science Centre24, 25

PGE Narodowy Stadium26, 27

1.2 million

2.0 million

visitors

visitors

Opening of the free permanent educational exhibition ‘Look: there’s the Earth!’ presenting the Earth and the universe through the eyes of astronauts

Record year – over 500 events at the stadium, including ‘Kings on Ice’ – a show on ice performed by the world’s best ice-skaters, including Olympic champions

Crowds of guests at the astronomy events in Discovery Park – including approx. 12,000 participants for the Night of Shooting Stars

Europa League Final – Spain’s Seville played Ukraine’s Dnipro Dnipropetrovsk in the final of one of Europe’s most important football competitions

Palace of Culture and Science28, 29, 30

approx.

558,000 visitors

Palace of Culture and Science celebrated its 60th birthday. A special project titled ‘Play Tetris in the windows of the Palace’ won the competition for ‘Best Events of the Summer of 2015’ organised by Brief for Poland

City Zoological Garden in Warsaw31, 32

approx.

683,000 visitors

The New Aquarium and a record number of animals: Warsaw Zoo already has as many as 3,796 Opening of the newly restored historical villa of the Żabiński family

The first city apiary was set up on the roof of The Studio Theatre at the Palace for International Bee Day 17

Selected cultural and sport events – audience

approx.

approx.

15,000

approx.

311,000 Long Night of Museums

55,000

approx.

59,000

approx.

Garlands on the Vistula

45,000

Orange Warsaw Festival

The 17th International Fryderyk Chopin Piano Competition

UEFA Europa League Final

Source33, 34, 35, 36, 37

Top 5 tourist attractions in Warsaw38 Foreign tourists:

Domestic tourists:

21%

44%

Old Town

18%

13%

The Royal Łazienki Museum

17%

11%

Copernicus Science Centre

13%

11%

The Warsaw Rising Museum

11%

10%

Palace of Culture and Science

Old Town The Royal Łazienki Museum Palace of Culture and Science The Wilanów Palace POLIN Museum of the History of Polish Jews

Something new on Warsaw’s tourist map39, 40

an institution protecting the heritage of Warsaw’s famous district which lies along the right bank of the Vistula one of the first ever museums located on this side of the river

Museum of Warsaw’s Praga district

Selected sites, architectural complexes or buildings best associated with Warsaw by residents*

47%

14%

13%

11%

10%

Palace of Culture and Science

Old Town

Royal Castle

National Stadium

The Royal Łazienki Museum

*respondents could indicate more than one site, architectural complex or building

Source41

Top 3 most popular places in Warsaw on Instagram under #warsaw42

2

18

1

3

1 Palace of Culture and Science 2 Old Town 3 The Vistula

23rd place #warsaw and 34th place #warszawa on Polish Instagram

OPINIONS OF TOURISTS ABOUT SELECTED SERVICES38 Value for money – price of cultural events (%) 80

72 62

60 40

86%

29

24

of tourists have a positive opinion of cultural events

20 0

10 high Domestic tourists

4 appropriate

low

Foreign tourists

Value for money – price of sport events (%) 80

66 66

60 40

72% of tourists have a positive opinion of sport events

31

20

20

13 3

0

high Domestic tourists

appropriate

low

Foreign tourists

Value for money – price for entertainment (clubs, pubs, discos) (%) 80 57 60

60 40

86%

41 24

of tourists have a positive opinion of entertainment

15

20

2 0

high Domestic tourists

appropriate

low

Foreign tourists

Value for money – price for tourist guide services (%) 74

80

60

60

75%

of tourists have a positive opinion of tourist guide services

40

29

22 20 0

11 high Domestic tourists

82%

of tourists have a positive opinion of quality of tourist services

4 appropriate

low

Foreign tourists

74%

of tourists have a positive opinion of city signage for tourists 19

GREEN WARSAW GREEN AREAS

44%

20%

approx.

share of green areas* in total city area

share of green areas* in downtown area

*forests, parks, squares, allotment gardens, etc.

*forests, parks, squares, allotment gardens, etc.

15%

forests in total city area

(including natural reserves, such as Bielański Forest, Kabacki Forest)

Source1

27

95

2,248

city forest complexes

parks (average park area – 10.6 ha)

trees – natural monuments

Source1, 2

over

19,000 trees and 40,000 bushes planted in 2015 in areas under the management of the City of Warsaw

2

76%

88% of residents see Warsaw as a green city3

20

of residents have a positive opinion of the state of greenery in the city4

Warsaw is a unique city in terms of its nature. Warsaw boasts a large and semi-wild river running through it, the Vistula. What is more, it is one of only two capitals in the world bordering a national park. The Kampinoski National Park (accessible by Warsaw public transport) is a remarkable place where city residents and visitors like to spend their time for rest and recreation. It has also a positive impact on the city as the 38-hectare forest supplies Warsaw with clean air. Importantly, as many as 79% of city residents live not farther than 300 metres from green urban areas of at least 5,000 m2 in size. Another positive landmark are Warsaw’s green areas which are more than just wild stretches by the river. The downtown area, the oldest urbanised part of the city, has a number of historical parks from different eras, representing different fashions and styles:

sentimental (upper and lower Arcadia Park)

19th century baroque

(Praski Park)

(Saxon Garden)

20th century landscape style modernist

(Skaryszewski Park)

(Dreszer Park)

The range of green areas, in particular in the summer time, is extremely broad both for those who like to spend their time actively, as well as for those who enjoy culture and the arts. There are an abundance of varied outdoor events: workshops (educational, artistic and other), music, theatre and dance events, as well as outdoor games and sports competitions. The Chopin concerts in The Royal Łazienki Park are part of Warsaw’s summer traditional events. There are also 164 outdoor gyms located in the many green areas of the city. 1, 5, 6 Source

21

ECO-CAPITAL

Warsaw is a candidate for the title of 2018 European Green Capital

In the past, this title was bestowed upon cities such as Stockholm, Hamburg, Copenhagen and Ljubljana, which were assessed for their local contribution to the prevention of global climate change, the vastness of their green areas as well as nature protection and biodiversity, eco-innovation and environmental management at the local government level. Source5

Selected events organised in Warsaw in 2015 as part of its participation in the ‘Partnership for Climate’ platform

Earth Day bringing together thousands of participants

Earth Hour in which the illuminations of the city’s landmark buildings were turned off

World Water Day organised under the auspices of the UN

Educational Climate Picnic presenting activities as part of the ‘Partnership for Climate’ platform

Tree Day a joint planting of greenery with the aim of increasing environmental awareness in society 7

Car-Free Day popularising alternative means of transport, such as bicycles

Warsaw Energy Day promoting the idea of smart cities as part of the EU Sustainable Energy Week

Warsaw Recycling Days popularising the idea of selective waste collection

Source

81%

of tourists have a positive opinion of the cleanliness of Warsaw’s streets8

WARSAW BY BIKE

Warsaw’s Veturilo public bike system is one of the seven largest and one of the most popular systems of public bicycle rental in Europe

15,955

Source9

22

the daily record number of rentals

every 10 sec how often a Veturilo bike was rented on average

how often a new Veturilo user was registered on average

every 4 min

Out of a total of 3,039 bicycles, 10 are tandem bikes and 10 are bikes for children as part of the world’s first child bike rental scheme called Veturilko

Total distance of bicycle network in 2012-2015 (km)1 500

Number of Veturilo bike rental stations in 2012-20151 462

250

416 368

400

200

150

200

100

100

50

0

2012

2013

2014

2015

Number of Veturilo bikes for rent in 2012-20151 3,500 3,000 3,000

0

204

2014

2015

173

318 300

202

69

2012

2013

Number of Veturilo bike rentals in 2012-20151

3,039

2,000,000

1,850,000

1,904,000

2013

2014

1,975,000

2,650 1,500,000

2,500 2,000

1,000,000

1,500

1,050

1,000

500,000

339,000

500 0

2012

2013

2014

2015

0

2012

70%

2015

of residents believe that Warsaw is a bicycle-friendly city10

23

WARSAW’S RIVER VISTULA The Vistula is a large, semi-wild river, the central part of which runs through Warsaw. It stretches through the city for 28 km. Its right bank is kept in its natural state and has no hydraulic structures along a fragment of almost 4 km, which is truly unique in Europe considering the size of the city. This area is a part of the Natura 2000 network which manages different bird habitat protection mechanisms and alluvial meadow restoration projects. Archipelagos of islands, islets and backwaters make it easier for mammals to cross the river. The capital’s residents and Warsaw tourists also have the opportunity to see rare and protected mammal species such as beavers, otters and elks along the river’s banks. Source1, 2, 3

A whole variety of activities can be pursued along and on the river: walking, jogging, biking, winter cross-country skiing, taking a cruise on the river sightseeing boat, water tram, ferry, or on a motorboat. Kayaking, paddle boarding and wakeboarding are also available, not to mention traditional punting. The river offers an infrastructure that supports different activities which include:

6 km

7 official beaches:

of walkways along the river bank, including the 600 m Vistula Boulevards, a modernised river promenade opened in 2015

Młociny Pier, Płyta Desantu, Tarchomińska, Poniatówka, Praska, Żoliborz and Saska Kępa (some with piers, playgrounds for children, beach volley courts, outdoor gyms, bonfire sites and showers)

34 km of the Vistula River Bicycle Trail

approx.

2.5 km scenic route in the district of Żoliborz

600 m

over

Source4

24

10 km-long

540 m

recreational and educational Praga Route

mooring quay along the Vistula Boulevards (7 mooring places)

quay at Czerniakowski Port, with mooring rings, floating jetties with about 70 mooring places, with water and electricity connections, lighting, monitoring, and free Wi-Fi

The common opinion among the river’s visitors is that the Vistula is a unique combination of nature and culture in the city, a coming-together of civilization (left bank) and wildness (right bank) in the heart of the city. What is most appreciated is the river itself, peace and quiet, nature and greenery, beautiful landscape and beaches. Source5

Main activities undertaken by the Vistula (%)* 50 44 40

35

33

30

66% of residents believe that Warsaw is a city with an attractive river bank6

20 13 10

7

0 UHVW

VRFLDO PHHWLQJV

walk

VSRUW

5

HQWHUWDLQPHQW picnic/ FOXEVSXEV ERQğUH EDUEHFXH

*total percentage data is over 100% as respondents could indicate more than one activity

Source5

97%

92%

82%

10%

of users see the Vistula as a place where one can enjoy time spent there

of users see the Vistula as a safe place where they can spend time

of users have a positive opinion of the changes that have taken place over the past ten years by the Vistula

of users of the Vistula live outside Warsaw

Source5

25

TOURIST TRAFFIC CHARACTERISTICS Estimated scale of tourist traffic in 2010-20151 Number of people in thousands

Type of stay

2010

Foreign same-day visitors

2011

2012

2013

2014

2015

115

120

130

133

140

150

Foreign tourists

2,150

2,250

2,390

2,420

2,550

2,650

Total foreign same-day visitors and tourists

2,265

2,370

2,520

2,563

2,690

2,800

Domestic same-day visitors

1,220

1,240

1,280

1,292

1,360

1,650

Domestic tourists

3,280

3,450

3,600

3,752

3,950

4,000

Total domestic same-day visitors and tourists

4,500

4,690

4,880

5,044

5,310

5,650

Total same-day visitors

1,335

1,360

1,410

1,425

1,500

1,800

Total tourists

5,430

5,700

5,990

6,172

6,500

6,650

Total same-day visitors and tourists

6,765

7,060

7,400

7,597

8,000

8,450

2.3

4.4

4.8

2.7

5.3

5.6

Changes in %

MasterCard 2015 Global Destination Cities Index2 [ 8th place ] in the ranking of Europe’s fastest growing destination cities by international overnight visitors

Estimated number and percentage share of tourists and same-day visitors by country1

Germany

560,000

20%

United Kingdom

392,000

14%

USA

252,000

9%

Spain

252,000

9%

France

224,000

8%

Italy

224,000

8%

Ukraine

168,000

6%

Belgium

140,000

5%

Others

588,000

21%

26

Foreign countries Poland 33% 67% 2,800,000 5,650,000

Tourists and same-day visitors by voivodship (region) – estimated number and percentage share1 712,000 | 12.6%

0D]RZLHFNLH 548,000 | 9.7%

¥OÈVNLH

537,000 | 9.5%

’öG]NLH

525,000 | 9.3%

3RPRUVNLH

491,000 | 8.7%

0DïRSROVNLH

410,000 | 7.2%

:LHONRSROVNLH

378,000 | 6.7%

'ROQRĂOÈVNLH

339,000 | 6.0%

/XEHOVNLH

266,000 | 4.7%

=DFKRGQLRSRPRUVNLH 3RGNDUSDFNLH

254,000 | 4.5%

3RGODVNLH

249,000 | 4.4% 226,000 | 4.0%

.XMDZVNRSRPRUVNLH 2SROVNLH

192,000 | 3.4%

¥ZLÚWRNU]\VNLH

186,000 | 3.3% 173,000 | 3.1%

:DUPLñVNRPD]XUVNLH Lubuskie

164,000 | 2.9% 0

100

200

300

400

500

600

700

800

PROFILE OF A DOMESTIC TOURIST3 gender

women 58%

age

men 42%

15-19 years of age 9%

no data 1%

20-24 years of age 12%

>59 years of age 10%

25-29 years of age 14%

50-59 years of age 11%

30-39 years of age 22%

40-49 years of age 20%

place of residence rural areas 10%

number of people in household no data 0%

town < 20,000 11%

town > 500,000 19%

20,000-50,000 17%

200,000-500,000 15%

50,000-100,000 14%

100,000-200,000 12%

1 10%

no data 2%

2 25%

>5 10%

3 26%

4 25%

PROFILE OF A FOREIGN TOURIST3 gender

women 48%

age

men 52%

15-19 years of age 4%

no data 3%

20-24 years of age 15%

>59 years of age 12%

25-29 years of age 16%

50-59 years of age 12%

30-39 years of age 23%

40-49 years of age 14% 27

place of residence

number of people in household

rural areas 8% town < 20,000 7% 20,000-50,000 8% 50,000-100,000 8%

no data 2%

no data 3%

1 19%

>5 9%

town > 500,000 45%

4 20%

2 31%

100,000-200,000 8%

3 18%

200,000-500,000 13%

Sources of information about Warsaw (%)* 58

60 50

47

40

37

30

32

26 20

20

14

10

10 0

internet

friends, family

tourist guides

Domestic tourists

12

5

3

atlases/ maps

3

6

historical books, folders/ travel books OHDĠHWV

2 3

2 2

press/ television/ magazines radio

1

9

5

travel agencies

0 1

0 1

tourist fairs

others

have not looked anywhere

Foreign tourists

*total percentage data is over 100% as respondents could indicate more than one source

Source3

71% of tourists organise their trip to Warsaw by themselves, for 16% of tourists, the trip is organised by family or friends

3

Impulse to come to Warsaw (%)3

Main purpose of visiting Warsaw (%)3

19

20

40

17 15

35 13

30

12

10

9

8

20

8

5

6

5

4 2 visiting family, friends

Foreign tourists

15 14

15 4

2

idea sightseeing business spontaneous concert, of family, decision cultural friends event

Domestic tourists

26

25

6

0

38

5

5 vacation

0

15

12

10

sightseeing

visiting family or friends

Domestic tourists

82% of tourists come to Warsaw directly from their place of residence

3

28

18

rest

learning about culture, history and local customs

Foreign tourists

5

2

participation in a cultural event

4

7

business trip

Frequency of visits to Warsaw (%)3

Length of stay in Warsaw (%)3

80

40

71

70

35

35

60 48

50

4 days

30

29

30

24

25

40

20

30 20

15

13

12

0

twice

once Domestic tourists

10

10

10

10

14

15

24

5

4

several times

0.5 GD\

Foreign tourists

1 GD\

10 6

4

2 1

0

come here often

average stay in Warsaw

20

2 GD\V

Domestic tourists

3 GD\V

4-5 GD\V

3

6-7 GD\V

6 1

3

0 2

0 0

8-14 15-30 >30 GD\V GD\V GD\V

GLIğFXOW WRVD\

Foreign tourists

Main places visited in Warsaw (%)* 80

PLN 717

66

70 60 46

50

37

40 30

21

28

26

20

14

9

10 0

22 24

23

18

16 8

13 15

7

average declared amount spent per person during stay in Warsaw (PLN 407 domestic tourists, PLN 1,542 foreign tourists)3

6 7

3

Old The Royal Palace &RSHUQLFXV The Warsaw 7KH:LODQöZ 1DWLRQDO Royal 1DWLRQDO Museum of Town ’D]LHQNL of Culture 6FLHQFH 5LVLQJ Palace Museum Castle 6WDGLXP WKH+LVWRU\ Museum DQG6FLHQFH Centre Museum RI3ROLVK Jews Domestic tourists

Foreign tourists

*total percentage data is over 100% as respondents could indicate more than one place

Source3

Main spending purposes during stay in Warsaw (%)*

Average declared amount spent per person during stay in Warsaw by age (PLN)3

100

15-19 years of age

397

20-24 years of age

588

25-29 years of age

645

90

30-39 years of age

716

40-49 years of age

775

60

50-59 years of age

914

>59 years of age

796

75

73 74

80 70

0

90 81 72

63 49

50

200

400

600

800

1,000

37

40

30

30

10 0

1,425

N. America

1,969

Lat. America

1,002

Middle East

2,558

Far East

1,390

0

21

20

Average declared amount spent per person during stay in Warsaw by region of the world (PLN)3 EU states

food

visiting museums transport accommodation souvenirs entertainment and monuments (clubs, pubs, discos)

Domestic tourists

1,000

2,000

29

3,000

Foreign tourists

*total percentage data is over 100% as respondents could indicate more than one spending purpose

Source3

29

MEETINGS INDUSTRY

Warsaw is the largest and most important destination for a host of scientific and business events in Poland. It is a hub for political, economic, scientific, business, and cultural interests in the entire region of Central and Eastern Europe. Many institutions and organisations from the region have their seats here, naturally guaranteeing an inflow of ideas, innovation and capital.

Warsaw is the unquestioned leader in terms of the number of business and scientific events in Poland (congresses, conferences, fairs, incentive meetings, etc.) – with approx. 25,000 organised here every year.

From among over 200 key MICE venues in Warsaw, there are also: 19 congress venues, 31 hotels with conference capabilities, and 41 other types of venues (museums, theatres, universities with conference rooms).

From the perspective of the meetings industry, Warsaw is the best connected Polish city in terms of international air connections, and has the best hotel conference infrastructure – over 23,000 bed places in different categories of hotels, including over 12,000 bed places in 4 and 5-star hotels.

Source1

WORLD ICCA RANKING (INTERNATIONAL CONGRESS AND CONVENTION ASSOCIATION)2, 3

40th place

with 62 association meetings fulfilling the following criteria: recurrence, minimum 50 participants and migration between at least three countries the highest place among Polish cities Warsaw is ahead of cities such as Zurich, New York and Dubai

WARSAW CONFERENCE MARKET – SIZE AND CHARACTERISTICS The diagrams presented below are based on data from the Demand Outlook system maintained by Z-Factor, which collected detailed information about over 12,000 events that took place in 2015 in Warsaw. Demand Outlook does not include all conference venues in Warsaw – it focuses primarily on hotel establishments of key significance to the conference and events market in Warsaw. These are mainly 5, 4, and 3-star hotels of the most important hotel chains. Their share in the total number of events in the study was over 86%, while in terms of space rented – almost 90%. Source1, 4

30

Space used by month (m2)* 400,000

384,187

350,000 328,543

312,231

300,000

total*

281,422 250,000

244,719 211,587

200,627

200,000

2,283,705

149,902

150,000

117,039

100,000

92,970

50,000

*summary data does not repeat meetings or events which have taken place at the turn of two months

21,318

ce mb er De

No ve mb er

Oc to be r

Se

Au

pt em be r

t gu s

ly Ju

ne Ju

M

ay

Ap ril

arc h M

Fe br u

ar y

0

*the Demand Outlook system was launched on 15 Feb 2015

Source1, 4

Number of meetings and events by month* 2,000 1,862

1,828 1,685

1,619 1,500

total*

1,424 1,159

1,000

939

12,511

892 649

500 400

*summary data does not repeat meetings or events which have taken place at the turn of two months

169

er mb De ce

er mb ve No

Oc

to

be

r

r Se pt

em

gu Au

be

st

ly Ju

ne Ju

ay M

ril Ap

h arc M

Fe b

ru

ar

y

0

*the Demand Outlook system was launched on 15 Feb 2015

Source1, 4

Number of participants of meetings and events by month* 200,000

167,095 152,040

150,000 134,916 122,998

113,280

110,374 100,000

1,040,010

89,592

61,873 50,000

44,810

42,868

11,099

er mb

*summary data does not repeat meetings or events which have taken place at the turn of two months

De ce

er No

ve

mb

r be to Oc

r Se pt

em

be

t Au g

us

ly Ju

ne Ju

ay M

ril Ap

h arc M

ru

ar

y

0

Fe b

total*

*the Demand Outlook system was launched on 15 Feb 2015

Source1, 4

31

Meetings and events by duration4 over 4 1.1% 4 1.6% 3 4.9% 2

number of days

1 72.5%

19.8% Meetings and events by type of organiser4 association/non-profit organisation

governmental institution/public organisation

5.6%

6.0%

type of organiser business company 88.4% Meetings and events by industry4 economy and politics 14.9%

trade and services 31.9%

humanities

industry

15.1% ICT

technical

8.7%

14.8%

medical 14.7%

Space used by day of the week4 Sunday

Monday 12.2%

7.2% Saturday 11.4% Friday 15.3% Thursday 18.6% 32

Tuesday

week days

16.8% Wednesday 18.4%

Meetings and events by venue type4 exhibition/congress centre

venue/hall for special events 13.4%

0.1%

5-star hotel

3-star hotel

26.3%

4.5%

type of venue

4-star hotel 55.6%

Main congress, exhibition and cultural centres5

over

Palace of Culture and Science

61,000 m2

PGE Narodowy Stadium

total space of venues

MT Polska Convention Center EXPO XXI

48,000

58,000

maximum possible number of participants

number of seats at the PGE Narodowy Stadium

SIZE OF THE CONFERENCE MARKET IN POLISH CITIES WITH CONVENTION BUREAUX6 Meetings and events in Polish cities by category*

Meetings and events City

Conferences/ congresses

Corporate events

Fairs

Incentive events

Total

Share %

588

44

50

379

1,061

3.1%

1,736

83

476

947

3,242

9.5%

Katowice

827

54

1,045

69

1,995

5.9%

Kielce

609

49

23

8

689

2.0%

3,529

143

139

1,377

5,188

15.3%

Lublin

225

2

112

152

491

1.4%

Łódź

436

26

491

22

975

2.9%

1,648

139

692

500

2,979

8.8%

20

2

4

62

88

0.3%

Warsaw

3,258

122

5,088

4,854

13,322

39.2%

Wrocław

1,293

100

0

1336

2,729

8.0%

873

38

47

263

1,221

3.6%

15,042

802

8,167

9,969

33,980

100%

Bydgoszcz Gdańsk

Kraków

Poznań Toruń

Others Total

*table illustrates the number of meetings and events based on data submitted by regional convention bureaux, as well as those directly uploaded by online form at the Poland Convention Bureau website 33

WARSAW’S IMAGE

7.85

76%

82%

of domestic tourists

average tourist attractiveness of Warsaw in the opinion of tourists*

of foreign tourists

*on a scale of 1 to 10

believe that Warsaw turns out to be more attractive when actually seen1

Source1

97%

85%

of domestic tourists

95%

of foreign tourists

95%

of domestic tourists

of foreign tourists

are ready to recommend a visit to Warsaw to friends/family1

intend to visit Warsaw again1

Selected associations of tourists with Warsaw (%)1 20

20 17 15

15 10

7

6 5 0

88%

34

6

history/war

mermaid

6 2

1

Palace of Culture and Science

Domestic tourists

6 3

2 capital

7

5

4

1

lots of monuments Warsaw uprising/ many and tourist attractions The Warsaw Rising Museum cultural events

Old Town

Foreign tourists

of tourists have a positive opinion of safety in Warsaw1

88%

of tourists have a positive opinion of the friendliness and hospitality of Varsovians1

91%

90%

of tourists have a positive opinion of the atmosphere in Warsaw1

of residents believe that Warsaw is attractive to tourists3

Selected associations that residents of European countries have with Warsaw (%)* 75

FDSLWDORI3RODQG 66

:RUOG:DU,, 59

PRQXPHQWV 45

FRPPXQLVP )U\GHU\N&KRSLQ

42

QLFHSHRSOH

42 41

0DULD6NïRGRZVND&XULH 39

3DODFHRI&XOWXUHDQG6FLHQFH 35

JRRGSODFHWRVKRS 32

1DWLRQDO6WDGLXP

31

KRVWRI8()$(852Ň 25

0HUPDLGWKHFLW\ijVV\PERO 23

ğQDQFLDOFHQWUH 21

wild, unregulated river 0

10

20

30

40

50

Source2

37%

60

70

65%

51%

50%

with an interesting history

of art and culture

having potential

In the opinion of residents of European countries, Warsaw is a city*:

easily accessible

80

*UK, Germany, Russia, France and Spain

undiscovered

48%

*UK, Germany, Russia, France and Spain

37%

37%

42%

seen to be modern

of entertainment

dynamically developing

Source2

Inclination among residents of European countries to visit Warsaw (years 2011 and 2015)* 2015

11%

2011

6% 22%

8%

15% 13%

,GHğQLWHO\ZRXOGQRWZDQWWRYLVLW:DUVDZ Source2

20% 17%

15% 18%

25% 9%

8%

12%

,GHğQLWHO\ZRXOGZDQWWRYLVLW:DUVDZ *UK, Germany, Russia, France and Spain

35

Sources Chapter I: 1. PRZEGLĄD STATYSTYCZNY. WARSZAWA. ROK XXV. NR 1. Kwartalnik, URZĄD STATYSTYCZNY W WARSZAWIE, 2016 2. PRZEGLĄD STATYSTYCZNY. WARSZAWA. ROK XXIV. NR 4. Kwartalnik, URZĄD STATYSTYCZNY W WARSZAWIE, 2016 3. BIULETYN STATYSTYCZNY MIASTA KRAKOWA. Rok XVII. IV KWARTAŁ, Urząd Statystyczny w Krakowie, 2015 4. SYTUACJA SPOŁECZNO-GOSPODARCZA ŁODZI. IV kwartał 2015, URZĄD STATYSTYCZNY W ŁODZI, 2016 5. POZNAŃ. BIULETYN STATYSTYCZNY. Rok XXIV. Nr 4. IV kwartał 2015, Urząd Statystyczny w Poznaniu, 2015 6. WROCŁAW. SYTUACJA SPOŁECZNO-GOSPODARCZA. ROK XXIII. NR 4. I-IV KWARTAŁ, URZĄD STATYSTYCZNY WE WROCŁAWIU, 2015 7. Warszawa utrzymuje wysoką poprzeczkę w finansach – Informacja prasowa, Urząd m.st. Warszawy, 21.12.2015 8. 2015 EUROPEAN UNION PLACE EQUITY INDEX, Resonance Consultancy Ltd., 2015 9. E-REGI 2015. European Regional Economic Growth Index, JONES LANG LASALLE IP, INC., 2015 10. The Global Financial Centres Index 18, Long Finance, 2015 11. fDi EUROPEAN CITIES AND REGIONS OF THE FUTURE 2016/17. RANKINGS, fDi Intelligence, The Financial Times Ltd., 2016 12. fDi POLISH CITIES OF THE FUTURE 2015/16, fDi Intelligence, The Financial Times Ltd., 2015 13. EMEA Investor Intentions Survey 2015, CBRE Group, Inc., 2015 14. Emerging Trends in Real Estate®. Beyond the capital. Europe 2016, Urban Land Institute and PwC, 2015 15. MAIN STREETS ACROSS THE WORLD 2015/2016, Cushman & Wakefield LLP., 2015 16. PROPERTY TIMES. 2015 – rekordowy rok na rynku biurowym, Cushman & Wakefield LLP., 2016 17. POLAND OFFICE DESTINATIONS, CBRE Sp. z o.o. 18. Warsaw City Report Q4 2015, JONES LANG LASALLE IP, INC., 2016 19. http://www.jll.pl/poland/pl-pl/wiadomosci/408/ warszawski-rynek-handlowy-ur%C3%B3s%C5%82-o64000-mkw-w-2015 20. QUALITY OF LIFE IN EUROPEAN CITIES 2015, European Commision, 2016 21. Barometr Warszawski XI’15, Urząd m.st. Warszawy, 2015 22. Postrzeganie Warszawy oraz jej mieszkańców, Urząd m.st. Warszawy, 2015 23. Perspektywy 24. YOUTHFULCITIES GLOBAL INDEX 2015. EXECUTIVE SUMMARY, YOUTHFULCITIES 25. http://www.forbes.com/sites/amyguttman/2015/11/29/ top-10-cities-in-the-world-to-launch-your-startupsome-may-surprise-you 26. https://www.googleforentrepreneurs.com/campuses/

22. http://www.airport.gdansk.pl/airport/statistic 23. http://www.katowice-airport.com/pl/airport/shownews/924164 24. http://airport.wroclaw.pl/lotnisko/o-lotnisku/statystyki/ statystyki-ogolne/ 25. http://www.airport-poznan.com.pl/pl/port-lotniczy/ statystyki 26. BUD International Airport Traffic 2006-2015, Budapest Airport 27. Traffic Report – 2015, Prague Airport 28. Flughafen Wien 2015: New Passenger Record of 22.8 Million (+ 1.3%) – Optimistic Outlook for 2016, Vienna International Airport, 2016 29. Annual Traffic Report 2015, Munich Airport, 2016 30. http://rozklad-pkp.pl/ 31. 2015 ROK W PKP INTERCITY, PKP INTERCITY 32. Raport z badania opinii turystów odwiedzających Warszawę w 2015 r., Realizacja Sp. z o.o., 2015

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Chapter V: 1. City of Warsaw 2. To był zielony rok – Informacja prasowa, Urząd m.st. Warszawy, 13.01.2016 3. Postrzeganie Warszawy oraz jej mieszkańców, Urząd m.st. Warszawy, 2015 4. Barometr Warszawski XI’15, Urząd m.st. Warszawy, 2015 5. http://infrastruktura.um.warszawa.pl/zielona-stolica-europy-2018 Chapter III: 6. mazowsze.travel/co-zwiedzic/parki-krajobrazowe/ 1. Stołeczne Biuro Turystyki na podstawie danych Urzędu item/771-kampinoski-park-narodowy m.st. Warszawy i Ministerstwa Sportu i Turystyki 7. http://infrastruktura.um.warszawa.pl/platforma-part2. TURYSTYKA W M.ST. WARSZAWIE W 2015 R., URZĄD nerstwo-dla-klimatukalendarz-imprez-2014/kalenSTATYSTYCZNY W WARSZAWIE, 2016 darz-imprez-2015 3. Turystyka w m.st. Warszawie w I kwartale 2015 r., 8. Raport z badania opinii turystów odwiedzających Urząd Statystyczny w Warszawie Warszawę w 2015 r., Realizacja Sp. z o.o., 2015 4. Turystyka w m.st. Warszawie w II kwartale 2015 r., Urząd Statystyczny w Warszawie 9. Rowerowa Warszawa 2015 – Informacja prasowa, 5. Turystyka w m.st. Warszawie w III kwartale 2015 r., Urząd m.st. Warszawy, 07.12.2015 Urząd Statystyczny w Warszawie 10. Barometr Warszawski VI’15, Urząd m.st. Warszawy, 6. Turystyka w m.st. Warszawie w IV kwartale 2015 r., 2015 Urząd Statystyczny w Warszawie 7. Wykorzystanie turystycznych obiektów noclegowych Chapter VI: w 2015 roku, Główny Urząd Statystyczny, 2016 8. Hotel Guidebook 2015/2016. Poland & CEE, Horwath 1. City of Warsaw 2. http://www.um.warszawa.pl/o-warszawie/kompendiHTL, 2015 um-wiedzy/wisla-w-warszawie 9. Raport z badania opinii turystów odwiedzających 3. http://infrastruktura.um.warszawa.pl/zielona-stoliWarszawę w 2015 r., Realizacja Sp. z o.o., 2015 10. http://www.horecanet.pl/Polskie-hoca-europy-2018 tele-wed%C5%82ug-Michelin,wiadomosc,7,k4. Public Property Board of Warsaw wiecien,2015.aspx 5. WARSZAWSKA WISŁA OCZAMI JEJ UŻYTKOWNIKÓW, 11. http://www.tur-info.pl/p/ak_id,49363,,trivago_pl,ceUrząd m.st. Warszawy, 2015 ny_noclegow,europejskie_miasta,madryt,rzym,ber6. Postrzeganie Warszawy oraz jej mieszkańców, Urząd lin,warszawa,krakow.html m.st. Warszawy, 2015 Chapter IV: Chapter VII: 1. The Royal Łazienki Museum in Warsaw 2. http://www.lazienki-krolewskie.pl/pl/aktualnosci/ 1. SZACUNEK WIELKOŚCI RUCHU TURYSTYCZNEGO 3. http://konkurssybilla.nimoz.pl/LAUREACI2015 W WARSZAWIE W 2015, Ipsos, 2016 4. Museum of King Jan III’s Palace at Wilanów 2. MasterCard 2015 Global Destination Cities Index. 5. http://teraz-wilanow.pl/krolewski-ogrod-swiatTracking Global Growth: 2009-2015, MasterCard, la-plenerowa-wystawa-muzeum-palacu-krola-ja2015 na-iii-w-wilanowie/ 3. Raport z badania opinii turystów odwiedzających 6. http://centrumprasowe.pap.pl/cp/pl/news/inWarszawę w 2015 r., Realizacja Sp. z o.o., 2015 fo/24974,1,muzeum-palacu-w-wilanowie-nie-zwalniatempa Chapter VIII: 7. National Museum in Warsaw 1. Warsaw Convention Bureau 8. http://www.mnw.art.pl/aktualnosci/ 9. The Royal Castle in Warsaw – Museum 2. http://www.meetingplanner.pl/artykuly/raporty/ 10. Raport Roczny 2015, Zamek Królewski w Warszawie Chapter II: art,37,ranking-icca-usa-i-berlin-na-czele-polska-wyzejMuzeum, 2016 1. http://www.lot.com/pl/pl/ o-trzy-pozycje.html 11. The Warsaw Rising Museum 2. https://www.airberlin.com/pl 3. 2015 ICCA Statistics Report, International Congress 12. http://www.1944.pl/o_muzeum/news/630_tysie3. https://www.alitalia.com/pl_pl/offers.html and Convention Association cy_gosci_rekordowa_frekwencja_w_muzeum 4. http://www.lufthansa.com/pl/pl/homepage 4. 2015 WARSAW MEETINGS INDUSTRY REPORT, WAR13. POLIN Museum of the History of Polish Jews 5. http://www.emirates.com/pl/polish/ SAW CONVENTION BUREAU 14. http://www.polin.pl/pl/aktualnosci/ 6. http://www.lotnisko-chopina.pl/pl/aktualnosci-i-wy15. The Fryderyk Chopin Museum in Warsaw 5. KONFERENCJE I KONGRESY - Dodatek promocyjny, darzenia/0/217/szczegoly.html 16. http://chopin.museum/pl 7. Warsaw Chopin Airport RZECZPOSPOLITA, 15.09.2015 17. http://www.chopinpass.pl/ 8. Liczba obsłużonych pasażerów oraz wykonanych 6. RAPORT. PRZEMYSŁ SPOTKAŃ I WYDARZEŃ W POLSCE 18. Museum of Technology and Industry operacji w ruchu krajowym i międzynarodowym 2016, POLAND CONVENTION BUREAU, 2016 regularnym i czarterowym w latach 2013-2015, Urząd 19. http://mtip.pl/ 20. Centre for Contemporary Art Ujazdowski Castle Lotnictwa Cywilnego, 2016 Chapter IX: 21. http://www.csw.art.pl/index.php?action=archi9. http://www.lotnisko-chopina.pl/pl/samochod.html 1. Raport z badania opinii turystów odwiedzających wum&lang 10. https://maps.google.pl/ Warszawę w 2015 r., Realizacja Sp. z o.o., 2015 22. Zachęta – National Gallery of Art 11. http://www.lotnisko-chopina.pl/pl/aktualnosci-i-wy2. Warszawa w oczach mieszkańców Wielkiej Brytanii, 23. http://zacheta.art.pl/pl/wystawy/ darzenia/0/247/szczegoly.html Niemiec, Rosji, Francji i Hiszpanii, Grupa IQS, 2015 24. Copernicus Science Centre 12. http://www.sleepinginairports.net/2015/best-air25. http://www.kopernik.org.pl/ 3. Wizerunek Warszawy oraz obraz Warszawiaka, Urząd ports-europe.htm 26. PGE Narodowy Stadium 13. http://www.lotnisko-chopina.pl/pl/aktualnosci-i-wym.st. Warszawy, 2015 27. http://www.pgenarodowy.pl/aktualnosci/ darzenia/0/60/szczegoly.html 28. Palace of Culture and Science 14. http://www.rp.pl/Linie-lotnicze-i-lotniPhotographs: 29. http://www.pkin.pl/category/aktualnosci/ ska/301079925-Punktualnie-jak-na-lotnisku-Chopina. Introduction: Tomasz Nowak; City of Warsaw 30. http://www.brief.pl/artykul,3736,swietokrzyskhtml Chapter IV: W.Z. Panów, pzstudio.pl; Wojciech Holnicki, ie_warszawa_i_lodzkie_z_najlepszymi_wydarze15. http://www.modlinairport.pl/lotnisko/aktualnosci/2-6Museum of King Jan III’s Palace at Wilanów; Main Courtniami_lata_2015_roku.html mln-pasazerow-i-52-wzrost-liczby-odpraw-w-2015yard, Katarzyna Hryciów, National Museum in Warsaw; 31. City Zoological Garden in Warsaw roku.html City of Warsaw; Museum of Technology and Industry; 32. Miejski Ogród Zoologiczny podsumowuje dobry 16. http://modlinairport.pl/pasazer/dojazd/polozenie.html Aleksandra Łogusz, City of Warsaw; Wanda Hansen; rok – Informacja prasowa, Urząd m.st. Warszawy, 17. https://www.modlinbus.pl/strony/page/do11.01.2016 jazd-z-warszawy-centrum-na-lotnisko-modlin Maciej Margas, City of Warsaw; Flamingos, City Zoological 33. City of Warsaw 18. http://modlinairport.pl/aktualnosc/otrzymalismy-naGarden in Warsaw grode-za-najwiekszy-wzrost-liczby-pasazerow-w-europie 34. Orange S.A. Chapter V: from the archives of the Warsaw Tourist Office; 35. Stołeczna Estrada 19. http://modlinairport.pl/lotnisko/aktualnosci/otwarCity of Warsaw, PZ Studio Zbigniew Panów; W.Z. Panów, 36. Polish Football Association cie-skylounge-na-lotnisku-warszawa-modlin.html pzstudio.pl; Filip Kwiatkowski, www.warsawtour.pl; City of 37. The Fryderyk Chopin Institute 20. http://modlinairport.pl/ponad-1-7-mln-pasazerow-wWarsaw; Daria Pawęda; Tomasz Nowak 38. Raport z badania opinii turystów odwiedzających 2014-roku.html Chapter VI: City of Warsaw; Filip Kwiatkowski, Warszawę w 2015 r., Realizacja Sp. z o.o., 2015 21. Kraków Airport. PODSUMOWANIE RUCHU 2015, www.warsawtour.pl Kraków Airport 39. http://muzeumpragi.pl/wspanialy-weekend-na-targowej/

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