Y O U R

N E W

&

I M P R O V E D

PRINCIPAL’S

TOOLKIT

MARKETING YOUR SCHOOL

A strong campus image is your best marketing plan. This toolkit is designed to help you increase the visibility of your school, showcase the great things going on at your campus and engage your community.

CONTENTS

IN YOUR TOOLKIT Know Your Story.................................................................................... 1 Practice Your Elevator Speech.............................................................. 2 Build Your Brag Sheet........................................................................... 3 Present It............................................................................................... 4 Community Happenings........................................................................ 5 Your Campus Marquee......................................................................... 6 Social Media: Now Available to Campuses........................................... 7 Campus Website Best Practices........................................................... 8 Outdoor Signage................................................................................... 9 Get The Word Out About Campus News............................................. 10 Brand Guidelines............................................................................ 11-18 Neighborhood Associations............................................................ 19-20 Forms & Guidelines........................................................................21-26 Directory For Communications & Printing Services.............................27

August 2014

STORY

KNOW YOUR

Before you can go out and market your school, it is essential to know what story you will tell – and it’s critical that everyone at your school is familiar with and tells the same story when the time comes to launch your marketing efforts.

GETTING STARTED To get started, meet with your staff to develop a comprehensive list of what makes your campus unique and appealing. As you make your list, think about what might attract a potential parent to your school and include a range of items that showcase your academic programs, extracurricular offerings, parental engagement efforts and business associations. Some things to consider as you determine what should go on the list: • Awards, distinctions, honors and designations – academic and non-academic (TEA Distinction Designation, U.S. News & World Report Best High School, History Teacher of the Year) • Extracurricular offerings (athletics, fine arts, performance arts) • Clubs and organizations (Robotics Club, Coding Club, Scrabble Club, Chess Club) • Programs and events that engage your parents and community (Family Nights, monthly coffees, health fairs, special luncheons or dinner) • Local business and organization partnerships that directly are related to education (Witte Museum, Botanical Garden, UTSA, UT Health Science Center) • Other aspects of your campus that are appealing (friendly staff, timely response to inquiries, historic school building, proximity to desirable educational entities or school partners)

1

...it’s critical that everyone at your school is familiar with and tells the same story... THE 3 BASIC COMMUNICATIONS MATERIALS After completing your list, you will have what you need to create three basic, but important, components for your communications: 1. An Elevator Speech that succinctly captures what your school is about and that will prove to be a valuable go-to tool in conversations with others outside of your school. 2. A Brag Sheet that highlights your school’s selling points and can be distributed in a variety of ways. 3. A presentation that can be used for community gatherings and other forums.

YO U R ELEVATOR

SPEECH

PRACTICE

If you meet someone at an event and they ask what your school is like – can you give them a brief, concise answer that piques their interest to learn more? Would there be a similar answer from faculty and staff at the school? You want a short summary statement you can say in 30 seconds that succinctly captures what your campus is about. And you need to truly feel and own that statement, and share it with everyone who works at the school.

SAMPLE OVERVIEW STATEMENT: “At [School Name], we believe a happy, engaged child is one that learns the best. We provide lots of handson learning activities in math and science through our community partners and round that out with a variety of opportunities for creative learning.”

...keep it simple... GETTING STARTED To craft your elevator speech, you can start by asking your team a few questions – focusing on what you do, how you do it and why you’re special. The answers to these will be a good start: • What is unique or special about your school? • What is it about what you do that really motivates you? • What value do you provide? For who’s benefit? • How do you provide this value? Combine the key points and edit and rework until they flow conversationally and capture the most important information, but keep it simple. Elevator pitches are meant to be short, so don’t try to pack in too much information. Give just a few details – enough to make an impression.

1 2

BUILD

YO U R BRAG SHEET EVERY SCHOOL SHOULD HAVE A BRAG SHEET. Take the time to write down why someone would want to attend your school, briefly listing what makes your school special, such as parent/family nights, community partnerships, special clubs, music or art activities, awards, leadership groups, etc.

BRAG SHEET TITLES COULD INCLUDE:

“Five reasons to find out more about School Name” Or: “Top 10 reasons we’re awesome”

What�Makes�Highland�Hills�AMAZING? Highland Hills Elementaryis located at 734 Glamis, San Antonio, Texas 78223. We are the Home of the Mighty Eagles! To learn more about our school please give us a call at 210-438-6860. Tours are available by appointment or stop by to visit with a campus representative. At Highland Hills Elementary it is a Pleasure to Serve You! Highland Hills FAST Facts: * Academically successful campus: TEA Recognized Campus with TAKS and TEA Met Standard in all Indexes with STAAR. * Only elementary school in SAISD to offer a Strings Program for 5th grade. * School Choir with a Vocal Music Educator (Voice Expert Degree). * Successful Positive Behavior Support & Intervention (PBIS) campus. BULLY FREE CAMPUS! * Green Team with emphasis on Recycling * Safety Patrols and Peer Assistance Leadership (PALS). * Parent Participation: - Parent Volunteer Opportunities - PRESA Partnership - Active PTA

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Helpful Homework Tips!

1. Know the teachers — and what theyʼre looking for. Attend school events, such as parent-teacher conferences, to meet your childʼs teachers. Ask about their homework policies and how you should be involved. 2. Set up a homework-friendly area. Make sure children have a well-lit place to complete homework. Keep supplies — paper, pencils, glue, scissors within a safe reach. 3. Schedule a regular study time. Some children work best following a snack and play period; others may prefer to wait until after dinner. 4. Help them make a plan. On heavy homework nights or when thereʼs an especially hefty assignment to tackle, encourage your child break up the work into manageable chunks. Create a work schedule for the night if necessary — and take time for a 15-minute break every hour, if possible. 5. Keep distractions to a minimum. This means no TV, loud music, or phone calls (Occasionally, though, a phone call to a classmate about an assignment can be helpful.)

6. Make sure children do their own work. They wonʼt learn if they donʼt think for themselves and make their own mistakes. Parents can make suggestions and help with directions. But itʼs a childʼs job to do the learning. 7. Be a motivator and monitor. Ask about assignments, quizzes, and tests. Give encouragement, check completed homework, and make yourself available for questions and concerns. 8. Set a good example. Do your children ever see you diligently balancing your budget or reading a book? Children are more likely to follow their parentsʼ examples than their advice. 9. Praise their work and efforts. Post an aced test or art project on the refrigerator. Mention academic achievements to relatives. 10. If there are continuing problems with homework, get help. Talk about it with your childʼs teacher. Some children have trouble seeing the board and may need glasses; others might need an evaluation for a learning problem or attention disorder.

SOME IDEAS TO GET YOU THINKING: • Our parents are our partners. We hold monthly themed family nights, which draw hundreds of parents to our campus to take part in active learning with their child and consultation with our teachers. • Our student learning goes beyond the classroom, with lessons at the Witte Museum, Botanical Garden and Inspire Community Art Center. • Thanks to our new Coding Club, 4th- and 5th- graders are learning valuable 21st-century computer programming skills that will serve them well both in school and in life. • Fun extracurricular activities here include our Green Club, Garden Club and Running Club. • We provide college awareness sessions, monthly College T-shirt Days and fall and spring college visits for 5th-graders. • Our caring administrators always are accessible by phone or email.

ONCE DONE – DISTRIBUTE. There are lots of creative ways to share your brag sheet – from posting on your website, making a hand-out or even turning them into bookmarks. We know of one principal who created placemats. For production ideas, contact the Printing Services Department at 554-8350. BOOKMARKS - $0.22 EACH (PRICE BASED ON 100) POSTCARD - $0.42 EACH (PRICE BASED ON 100)

PRESENT

IT

We’ve all heard that “a picture is worth a thousand words,” so a great way to market your campus is with a slide presentation or short video. Show it at community meetings, parent programs and other events, and place it on your campus website. Possible video or other presentation ideas include: • Create a principal’s welcome video that humanizes your message. • Provide a mini-tour of your campus, spotlighting any new facilities. • Showcase the programs and activities at your school. • Highlight success stories with interviews of those involved. • Introduce the benefits of joining a program. • Feature proud alum in support of school initiatives. • Drive online traffic to your website or social media page for enrollment, etc.

...humanize your message...

Note: See the Forms & Guidelines tab for IT requirements when posting videos on your website.

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CO M M U N IT Y HAPPENINGS While we want the community coming into our schools, there also are great benefits to our schools being represented at events within the community. Find those opportunities in your neighborhood – and be sure to bring/display information about the wonderful things happening at your campus. • You know your community best – does it have cultural events, fairs, festivals or other happenings where you can establish a presence? • Set up a booth at a neighborhood health fair to showcase your school programs. • Set up a table at a neighborhood gathering for brand awareness, enrollment or to invite the community to a future event at your school • Hand out your Brag Sheets, set up posters, photo collages, etc.

BLOCK-WALKING Many of you do this from time to time – we know that nothing beats the personal touch of getting out in your neighborhoods and knocking on doors. Blockwalking can be done in teams as a means to share what’s going on in your school, highlight registration timelines, distribute information or simply invite your neighbors to upcoming events.

Find those opportunities in your neighborhood...

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BUSINESS COMMUNITY OUTREACH Reaching out to your neighborhood business community can create opportunities for future partnerships with your school. Not only may those employees become volunteers or featured speakers at your school, they also can open the doors to external opportunities: • Field trips to learn the ins and outs of the business. • Coffee shops featuring artwork created by students.   • A neighborhood theater hosting your theater arts class project.

NEIGHBORHOOD ASSOCIATION PARTICIPATION Neighborhood associations provide an opportunity to engage with your community and get the word out about things happening at your school – whether you’ve just formed a Running Club, won an award or are planning a fun parent/family night. Keep them informed by: • Sending information for their newsletter or to post on their website or social media page. • Sharing how to get involved at your school. • Inviting them to special events: carnivals, Veteran’s Day celebrations, plays or other productions. Check out the section in the back of this toolkit listing the neighborhood associations within our District to find out which hold meetings, circulate newsletters or have social media sites..

YOUR

CAMPUS

MARQUEE

Messaging to engage your community Your marquee is an easy, no-cost way to reach the many people driving through your community. While it’s good to include upcoming events, there is so much more that you can do to get the most out of your marquee by highlighting some of the fun learning activities and programs in your school. Below are some examples. • “Our Robotics program starts this Friday November 15th.” • “We have the # 1 science program in the city.” • “We speak code! Ask about our new Coding Club.” • “Eagles Win! Visit mightyeagles.net for our 2013–2014 game schedule.” • “Our 8th-grade choir will be featured on KQTV this Saturday at 8 a.m.”

...no-cost way to reach many people...

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SOCIAL

MEDIA: Now available to campuses

With the widespread popularity of Facebook, the District’s Office of Instructional Technology now is making this popular communications tool available to campuses as an additional means for sharing positive and time-sensitive news about your school. Facebook can be a powerful communication tool for SAISD campuses, departments and programs, allowing each to relay key messages to a virtual audience and to build community in the process. However, it’s important to remember that Facebook should complement - not replace - other channels of communication with stakeholders, such as letters home, PENS telephone messages and the campus/ department/program website. To set up a page, you will need to contact the Instructional Technology Department at: 554-2430. • Complete the Social Media Site Request Form and submit the name of your designated campus Content Creator to [email protected] (see form in back of this booklet) • Have your campus Facebook coordinator complete the required training and certification. • Follow the guidelines at right for engaging with parents and the community.

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GUIDELINES FOR FACEBOOK INTERACTIONS

(See the full list of guidelines on managing your social media message at back of this document.) • Remember your primary audience, which is parents and community members, to help you decide what items are appropriate to post. • Post regularly to your social media site (at least every other day), but be judicious. • Write like you speak. Be informal but not sloppy. Always read a message at least twice before posting to avoid spelling or grammatical errors. • Limit your posts to matters that fall within the scope of your professional responsibilities. This means talk about school events and activities, not personal stuff. • Monitor your social media website regularly and be aware of what is being posted to the site. • For students whose photos are posted to your page, be sure their parents have signed F1-R Permission to Photograph Forms and do not identify the students by name. • Remove any insults against an individual or posts that include inappropriate language or that are hateful, threatening, malicious or discriminatory. • Respond quickly to comments, questions and concerns.

CAMPUS WEBSITE

BEST

PRACTICES

AN EFFECTIVE CAMPUS WEBSITE:

YOUR WEBSITE IS YOUR SCHOOL I.D. It is the best free marketing of your campus! It is a virtual campus that can be accessed 24 hours a day, 7 days a week. It is a multi-functional tool that markets your campus to potential new students and their families. It often influences the first impression of your school.

• Most important: a website that provides correct, up-to-date information. • Is easy to use and read. Navigation and links should work and be simple to use. Font sizes and colors should also be easy to read and consistent throughout the site. • Makes the most of the homepage. The home page of your site allows every user to get a glance of the most important things about your school and choose a navigation path to dig deeper. This page should be updated on a regular basis and contain the most recent images and school event information. • Contains relevant content. Although content will vary greatly by campus, there are standard content subjects that should be covered in every site. Remember, EVERY page counts.

EACH SITE SHOULD HAVE: • About our school overview (promote what you have at your school – programs, activities, special designations, etc.). • Contact Us (include primary administrative contacts). • Location information (an address that can be copied and pasted). • Principal’s name (hyperlink to the principal’s bio). • Vision/Mission statements. • Recognitions and awards. • Calendar of events. • Parent resources (bell schedule, PTO/PTA information, campus publications). • Images (students* and staff, campus events) • Regulation information (Parent-Student Handbook, school supply list, dress code, etc.). *Make sure that your students have a signed permission form in order to be photographed.

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PRIDE

OUTDOOR

SIGNAGE SHOW YOUR

Yard signs are a symbol of pride, and a fun way for parents, grandparents and other neighborhood supporters to provide ongoing exposure of your school name. While there is a cost for these items, your Booster Club or other groups may be able to help make it happen. The District has created a template around the “We Love Our Neighborhood Schools” theme – and we can customize it with your school name.

PRICING: • YARD SIGNS  (1-SIDED) $17.60 EACH

BANNERS Banners can help get the attention of the passersby good to use when highlighting upcoming events such as application/enrollment periods. To make banners the most cost efficient and give them greater longevity, leave off a time and date (for example, just have “Taking applications now”). Or inquire within Printing Services about getting a banner with a switch-out feature that allows you to remove and replace dates and times as needed. Vinyl banners are durable, can be used both indoors and outdoors and can be hung or attached to a variety of surfaces.

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...customize it with your school name...

OUT

ABOUT CAMPUS NEWS

GET THE WORD

The SAISD Communications Department can work with you to further the effects of your marketing efforts. We are seeking your newsworthy stories… Campus events: • We have a weekly Coming Attractions report that goes to media every Friday (with highlights of events the week ahead) and is posted on the District website. Let us know in advance! (See form in this packet) • Photo opportunities – we’ll try to be there or send us your photos (horizontal format or sized at 364 x 307 pixels).

WHAT IS NEWSWORTHY? • Campus wide Academic Achievements and/or Recognitions. • Major student accomplishments/recognitions. • Teacher awards/recognitions. • Unique scholastic programs or course offerings, projects or initiatives. • New clubs. • Topical class events/programs. • Notable guest speakers. • Community partnership events. • Visual events or activities (Would it make a great photo in the newspaper?)

LET US KNOW See the Upcoming Events form in the back of this booklet. SAISD Communications Department: 554-2250 Make sure that your students have a signed permission form in order to be photographed or videotaped (form F1-R in Administration Procedures).

Awards, recognitions, special projects…. • Possible media alerts and press releases. • Possible stories in SAISD’s Insider and Vision publications. • SAISD home page. • Facebook and Twitter postings.

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B R A N D

GUIDELINES

San Antonio Independent School District

Introduction Brand Style guidelines The following is intended to be used as a guide to implement the San Antonio Independent School District logo in a number of applications and configurations. If you have any questions about the proper use of the SAISD logo, please contact the SAISD Printing Services Department at 554-8340.

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The Logo Design

12

Logo Clear Space

13

Logo Minimum Size

13

Primary Color Palette

14

Official District Logo

15-16 Logo Violations

Prepared by SAISD Communications Department

11

1

17

Additional Logo

17

Official District Fonts

18

Logo Usage

18

Logo Alterations

18

Availability

San Antonio ISD Logo Style Guide | updated 01/14

B R A N D

GUIDELINES

San Antonio Independent School District

The logo design The San Antonio ISD logo is composed of three elements: the silhouette of the Alamo structure, the outline of an apple and the acronym of San Antonio Independent School District. Together they form the logo generally referred to as the SAISD logo, hereafter, referred to as the logo. In text (editorial), the word “SAISD” is treated as one word.

Logo clear space Be conscious of the amount of clear space used around the logo, especially when it appears with other brands. Allowing ample space around the logo ensures the logo won’t be obscured by neighboring elements or typography.

Prepared by SAISD Communications Department

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San Antonio ISD Logo Style Guide | updated 01/14

12

B R A N D

GUIDELINES

San Antonio Independent School District

Logo minimum size The San Antonio ISD logo should never be smaller than what can be clearly viewed. The minimum size shown here should accommodate most applications. To ensure the quality and accuracy of production, do not reduce the size of the logo any further.

.05 in. Minimum WIDTH format

This is equal in size to the SAISD logo used on most the district business card designs

For applications where only a very small area is available, like a promotional item, the District’s name should be used without the logo. San Antonio Independent School District

Primary color palette Consistent use of corporate colors is critical to the effectiveness of any corporate identity system. The color shown below is the official color for the San Antonio ISD logo. To reproduce the San Antonio ISD logo, use PANTONE® 287 and PANTONE® 116 . Ask your printer to match the PMS coated color chip for the best results. Also listed below are color options for four-color process (CMYK) and web/screen-ready (RGB) equivalents. PMS: Pantone PMS 287C / 287U CMYK: 100C / 87.22M / 19.57Y / 10.31K RGB: 0R / 47G / 135B

Prepared by SAISD Communications Department

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3

Color Pantone Reproduction: Pantone PMS 116C / 116U CMYK: 0C / 16M / 100Y / 0K RGB: 255R / 210G / 0B

San Antonio ISD Logo Style Guide | updated 01/14

B R A N D

GUIDELINES

San Antonio Independent School District

Official district logo • Use the logo in full color

• Use the logo in black

• Use the logo reversed to white when placed on a colored background

• Use the logo in white on a black background

Prepared by SAISD Communications Department

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San Antonio ISD Logo Style Guide | updated 01/14

14

B R A N D

GUIDELINES

San Antonio Independent School District Logo violations Any variations from the guidelines covered in this Style Guide are unacceptable and should not be used. The following are some examples of unacceptable modifications of the San Antonio ISD logo. No alteration of the official District logo is allowed. DO NOT delete or rearrange any element of the logo from their respective positions.

DO NOT distort the logo or change the proportions.

DO NOT alter the logo colors.

DO NOT stack, overlap our rotate the logo.

Prepared by SAISD Communications Department

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5

San Antonio ISD Logo Style Guide | updated 01/14

B R A N D

GUIDELINES

San Antonio Independent School District

Logo violations (continued)

DO NOT outline or place borders or lines on the logo.

DO NOT place the logo on a busy or patterned background, or on one with similar color value.

DO NOT make custom modifications to the logo.

Poor-quality reproduction of the logo is not allowed (blurred, pixilated, jagged edges, degraded reproductions, etc.)

2014 District and Campus Impr

Includes STAAR, STAAR‐M, STAAR‐Alt for October Subset Only %PASSING

Prepared by SAISD Communications Department

District All Students 6 Afr. Amer. Hispanic White Eco. Dis.

Reading

Math

Science

2012 2013 2014 2012 2013 2014 2012 2013 2 65 67 60 60 64 63 67 69 San Antonio ISD Logo Style Guide | updated 01/14 60 61 55 52 56 56 61 62 65 67 60 61 65 63 67 69 76 77 72 69 72 71 81 16 80 64 65 59 59 63 62 65 67

B R A N D

GUIDELINES

San Antonio Independent School District

Additional logo options The options below also are available in PMS 287, black and reversed logos on solid color backgrounds.

SAISD_Logo_2lines

San Antonio Independent School District SAISD_Logo_1line

Official district fonts Two typefaces have been selected as the District's primary typefaces. They are to be used for all promotional materials and internal and external communication.

Arial

Sans Serif Font Family (can be used in headlines and sub-headings)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&()_+

Serif Font Family (can be used in large bodies of text)

Garamond

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&()_+ Prepared by SAISD Communications Department

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San Antonio ISD Logo Style Guide | updated 01/14

B R A N D

GUIDELINES

San Antonio Independent School District

Logo usage • The logo should be used on all OFFICIAL District correspondence, letterheads, envelopes, guides, reports, documents, business cards, electronic presentations, booklets, binders, videos, publications, awards, brochures, banners, promotional materials, etc. • The logo will be placed on all District vehicles. • The logo may be accompanied by the words “San Antonio Independent School District." • The logo may not be used by individuals outside of an official capacity. • If you use an outside vendor, direct the vendor to contact the SAISD Communications Department for the official SAISD Style Guide.

Logo alterations • The logo may not be altered in any way, shape or form without the prior approval of the Executive Director of Communications. • Request for approval must be submitted in writing to the Executive Director of Communications and include samples of the proposal (artist’s rendering), a rationale for the alteration, proposed timeline for implementation and a description of its use. The reasons for the request must be compelling in nature.

Availability • The logo is available from the SAISD Communications Department or the SAISD Printing Services Department in either an electronic format or hard copy. • The logo may also be resized by the user, if proper care is given to proportion.

Prepared by SAISD Communications Department

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San Antonio ISD Logo Style Guide | updated 01/14

18

NEIGHBORHOOD

ASSOCIATIONS

19

NEIGHBORHOOD ASSOCIATION

CONTACT

LOCATION

MEETING MEETING DATE(S) TIME(S)

*Dignowity Hill (East SAISD)

Dee Smith (210) 373-4824 donaldasmith@ sbcglobal.net

Bowden Elementary or Healy Murphy

Every 3rd Monday of the month

6:30pm

http://www.dignowityhill.org

*Collins Garden (West SAISD)

Robert Escobedo, President (210) 542-1646 [email protected]

Collins Garden Library

2nd Monday of Jan/Apr/Aug/ Nov

6:30pm

https://www.facebook.com/.../Collins-Gardens-Neighborhood-Association (Facebook page)

Avenida Guadalupe (West SAISD)

J. Oscar Ramirez (210) 223-3151 [email protected]

Avenida Guadalupe

Quarterly

TBD

http://avenidaguadalupe.org/

Highland Hills (South SAISD)

Liz Trainor, President (210) 333-8003

Highland Hills Elementary Cafeteria

1st Monday of every month

7pm

http://hhna.net/

*Highland Park (South SAISD)

info@ avenidaguadalupe. org

Highland Park Bode Community Center

Every 2nd Wednesday of the month

6pm

https://www.facebook.com/highlandparksa (Facebook page)

Woodlawn Lake (North SAISD)

Alejandro Soto, President (210) 394-9280 [email protected]

Salvation Army Peacock Center

Last Tuesday of every month

7pm

http://www.neighborhoodlink.com/ Woodlawn_Lake or https://www.facebook.com/.../ Woodlawn...Community-Association/2754 (Facebook page)

Jefferson (North SAISD)

Ted Guerra, President (210) 219-4696 tedsamguerra@aol. com

Jefferson United Methodist Church

2nd Monday of every month

7pm

www.Jnasa.com

*King William (Central SAISD)

Cherise Bell, Executive Dir. (210) 227-8786 king.william@ sbcglobal.net

Blue Star Brewery

Every 1st Wednesday of the month

7pm

http://www.kingwilliamassociation. org/kwa/

Beacon Hill (North SAISD)

Harry Wallace 210-216-6687 [email protected]

Beacon Hill Presbyterian Church

2nd Monday of every month

7pm

http://bhana-sa.org/

Eastwood Village (East SAISD)

Linda Jackson, President (210) 333-0954 [email protected]

WW White Elementary

1st Thursday of each month

6:30pm

No website found

Prospect Hill (West SAISD)

Charlie Mata / Jason Mata (210) 212-7700 [email protected]

Advocate S.S. 1610 Buena Vista

Once every quarter

6pm

http://www.prospecthillneighborhood.org/neighborhood-association.html

WEBSITE

NEIGHBORHOOD

ASSOCIATIONS NEIGHBORHOOD ASSOCIATION

CONTACT

LOCATION

MEETING MEETING DATE(S) TIME(S)

Tobin Hill (Central SAISD)

Marty Kushner, President (210) 223-2814 [email protected]

William R Sinkin Eco Centro Building

4th Thursday of every 2 months (next Sept. 26th)

6pm

http://tobinhill.org/

Los Angeles Heights

Richard G Acosta (210) 313-4786 Racosta204@ yahoo.com

Los Angeles Heights Presbyterian Church

1st Tuesday of every month

7pm

http://www.keystonena.org/

Olmos Park Terrace

Betty Eckert (210) 822-0049 [email protected]

Triangle Park

3rd Thursday of the month (Bi-monthly)

7pm

http://theoptna.org/site/

Cherry Hills, I10 and Houston St.

(210) 822-0049

Mahncke Park

Michael Bartels (210) 399-1287 Visions96@ymail. com

Lions Field

3rd Tuesday of every month

7:30pm

http://mahnckepark.org/

Government Hill

Dr. Gil Murillo (Joanne) (210) 224-0504 (210) 838-0654 (cell) Eagleswings784@ yahoo.com

St. Patrick’s Community Center

Last Tuesday of every month

7pm

www.governement-hill.com

Mission San Jose NA (Unconfirmed)

Armando Cortez (210) 685-1811 [email protected]

Mission Library

Quarterly 3rd Tuesday of the month

6pm

No website found

Wheatley Heights

Ernestine Green (210) 333-7989 Ernestine1@satx. rr.com

Edison NA

Rudy O. Moreno (210) 287-3189 moreno6866@ sbcglobal.net

Edison High School / Rm 1113

3rd Wednesday of every month

6:30pm

No information found

Palm Heights NA

Maria Cruz (210) 629-1892 Mcruz1145@yahoo. com

Palm Heights Community Center

3rd Tuesday of every month

6:30pm

No information found

United Home Owners Improvement

Gerri Hoover (210) 227-4605 [email protected]

The Plumbers and Pipefitters School @ 3630 Belgium Ln, San Antonio, TX 78219

Last Friday of the Month

6:30pm

No information found

WEBSITE

No information found

No information found

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FORMS &

GUIDELINES

21

Managing Your Social Media Message By using your Campus/Department/Program Facebook Page to reach a new virtual audience.

Facebook can be a powerful communication tool for SAISD campuses, departments and programs, allowing each to relay key messages to a virtual audience and to build community in the process. Given the widespread popularity and use of Facebook, we want to make this tool accessible to our employees as one way of communicating with parents, community members and other key stakeholders. However, it’s important to remember that Facebook should complement, not replace other channels of communication with stakeholders, such as letters home, PENS telephone messages and the campus/ department/program website. The primary goal of launching a Facebook page is to share positive news about your campus, department or program. The page also may be used as one vehicle to communicate important information, including upcoming meeting dates or important deadlines. To ensure successful Facebook use, we have created the following guidelines for campus principals, department heads and program directors who choose to create a page. In addition to these guidelines, these employees must follow all SAISD policies and procedures on social media use, including Administrative Procedure D36 and policy DH(LOCAL). Please note that all Facebook pages established by an SAISD employee, or vendor acting on behalf of an SAISD employee, must be set up in coordination with the Office of Instructional Technology Department, 554-2430. Our Social Media Rules of Engagement As a District, we look forward to learning the great things that are happening at your campus and ask that you review and adhere to the Rules of Engagement below to help us achieve our goal of constructively engaging with parents and community members.

To get started:

• Contact the Office of Instructional Technology (554-2430) to establish your Official SAISD Facebook campus, department or program page. • Know that certified or licensed employees (which includes teachers, counselors, principals, librarians, paraprofessionals, nurses, educational diagnosticians, licensed therapists and trainers) may contact the Office of Instructional Technology to create a work-related Facebook page without the written permission of the campus principal or Superintendent. All other employees must receive written permission from the campus principal or Superintendent before contacting IT to create a work-related Facebook page. Create a separate Business Facebook profile tied to your District email account and used exclusively for school/work-related business. All personnel should keep their business and personal Facebook profiles and pages separate by creating two different accounts – a Business Facebook profile and a Personal Facebook profile tied to your personal email accounts (i.e., yahoo, gmail, Hotmail). • Assign two other administrators to the account, in addition to yourself, to ensure quick access to your page, in case you are not available. • Keep your Facebook privacy setting on “Public.” All campus, department and program Facebook page privacy settings must remain on the “Public” setting, unless you are an editor of a classroom Facebook page, in which case you should ensure that you have on file signed copies of the D36-A parent permission form. This form is required only if the Facebook page is password protected and is not open to the general public. If the page is open to the public, no parent permission is required.

Before you create a Facebook post:

• For students whose photos are posted to your page, be sure their parents have signed F33-A Photograph Permission Forms and do not identify the students by name. • In the case of emergency situations, first coordinate with the Communications Department (554-2250) prior to posting any status updates to ensure consistent communications.. Be aware of the audience. Please make certain your comments are appropriate for an educational environment and fans of all ages.

As you write your Facebook post:

• Write like you speak. Be informal but not sloppy. Always read a message at least twice before hitting post to avoid making spelling or grammatical errors. • Limit your posts to matters that fall within the scope of your professional responsibilities. This means talk about school events and activities, not personal stuff. • Remember your primary audience, which is parents and community members, to help you decide what items are appropriate to post. • This page is not intended to circumvent regular communication channels for sharing personal issues and concerns. Comments regarding a personal issue with campus or District employees, or the school, will be removed. • Be respectful. Personal attacks or comments that are deemed offensive to another person, as well as inappropriate remarks or profanity, will be removed. • Stay on topic. This is a page dedicated to the education of our students. Let’s keep the conversation related to our school and its activities. • Be factual. Blatantly inaccurate information will be removed. • Be informative, engaging and entertaining, but don’t be annoying.

Be an ‘active’ not ‘reactive’ administrator of your Facebook Page:

• Monitor your social media website regularly and be aware of what is being posted to the site. • Hide any insults against an individual or comments that include inappropriate language or that are hateful, threatening, malicious or discriminatory. Copy such comments and save them, in case they are needed for legal reasons. • Post to your social media site regularly (at least once a day), but be judicious. • Remember, social media is about two-way communication. Be sure you interact with your followers. • Respond quickly to comments, questions and concerns. • Understand the repercussions. This page is yours, and we want you to feel comfortable sharing your views about your campus. But know that abuse of the above guidelines could lead to removal of a specific posting or the blocking/removal from your page. • Like the SAISD FB page to cross-promote.

Do not use the campus, department or program Facebook page to:

• Pitch products or further your political campaign. We encourage you to instead publish a work-related Facebook page so that campus, department or program pages may be used for sharing news and insights about the organization. • Do not contact specific employees through the campus, department or program page. Use another method of communication (i.e., email, phone call). • Do not post personally identifiable information about students (which is a violation of FERPA). • Do not establish a social media site without being fully familiar with whatever platform you have chosen. • Do not use social media as your only means of communication with your audience, whether they’re students, parents or community members.

SAN  ANTONIO  INDEPENDENT  SCHOOL  DISTRICT   Office  of  Instructional  Technology  and  Learning  Services   1702  North  Alamo  St.,  San  Antonio,  Texas  78215-­‐1213   Telephone  (210)  554-­‐2430        Fax  (210)  228-3097  

Social Media Site Request Form for Campuses, Departments & Programs

 

Social  Media  Site  Request  Form  for  Campuses,  Departments  &  Programs    

The  District’s  electronic  communications  system  and  District-­‐owned  electronic  equipment,  including  its  network  access  to  the   Internet,  is  exclusively  for  administrative  and  instructional  purposes.  Electronic  mail  transmissions  and  other  use  of  the   electronic  communications  systems  are  not  confidential  and  can  be  monitored  at  any  time  to  ensure  appropriate  use.   Employees  who  are  authorized  to  use  the  systems  are  required  to  abide  by  the  provisions  of  Board  policy,  the  District’s   acceptable  use  policy  and  administrative  procedures.  Failure  to  do  so  may  result  in  suspension  or  termination  of  privileges   and  may  lead  to  disciplinary  action  up  to  and  including  termination  of  employment.    

Submit  request  form  via  pony  or  fax  to  the  Office  of  Instructional  Technology  and  Learning  Services.  

Purpose  of  site:           Please  Print   First  Name Job  Title  

 Department/Program                                

MI  

 

 

Email  Address  

 

Organization  Number   Telephone  No.  

 School/Campus                                              

 

Last  Name    

 

Department/Campus  Name  

 

Extension  

 

  Department  Head/Principal  approval  is  required  for  this  request.     The  requestor  must  agree  to  the  guidelines  below  in  order  to  establish  an  official  District  Facebook  page.     GUIDELINES       1. The  employee  agrees  to  abide  by  the  Electronic  Media  Use  (Social  Media,  E-­‐Mail,  Texting)  administrative  procedure  [D36].   2. The  employee  agrees  to  receive  a  signed  and  completed  copy  of  the  Participation  in  Electronic  Media  Parent  Permission   Form  [Form  D36-­‐A]  prior  to  communicating  with  any  student  through  a  form  of  electronic  media  that  is  private  or   password  protected.     3. The  employee  agrees  to  abide  by  the  District’s  Web  Publishing  Guidelines:   https://saisd.pbworks.com/w/page/12802142/Guidelines%20for%20Publishing%20to%20the%20Internet     4. The  employee  completes  the  ‘Campus/Department/Program  Facebook  Initiative’  course  offered  by  the  Office  of   Instructional  Technology  and  Learning  Services.                   Applicant  Signature     Department  Head/Principal  Signature               Date   Date            .......................................................................................................................................................................................................................................................................     For  Technology  Use  Only:  

 

 APPROVED  

Date  Received:        

 DISAPPROVED  

By:    

Date  Completed:  

 

Created  By:  

SAN  ANTONIO  INDEPENDENT  SCHOOL  DISTRICT   Office  of  Instructional  Technology  and  Learning  Services   1702  North  Alamo  St.,  San  Antonio,  Texas  78215-­‐1213   Telephone  (210)  554-­‐2430        Fax  (210)  228-3097  

Date:    

 

Permission to Photograph, SAN ANTONIO INDEPENDENT Videotape SCHOOL DISTRICT or Audio Record PERMISSION FOR PHOTOGRAPHS, VIDEOTAPES, AND AUDIO RECORDS

Campus Name: Student Name (Printed): Student ID#:

Last

First

Middle

Grade:

Parent/Guardian’s Name (Printed):

In order to shine a spotlight on all of the great events happening in SAISD, school staff or the media will sometimes need to take photographs, videotapes, or audio records of students for promotional purposes. Photos, videos or audio records produced by school staff may be used in school publications or promotions, or they may be posted on district or campus websites or social media. Please sign below if you would like to grant permission to the district, campus and the media to photograph, videotape or audio record your child at school/student events and activities located at the campus or District/school-sponsored forums, for use in District or Campus communications and/or by the media, solely for the purpose of promoting campus and District activities and programs.

Parent/Guardian Signature:

Date:

San Antonio Independent School District does not discriminate on the basis of race, religion, color, national origin, gender, or disability in providing education services, activities, and programs, including vocational programs, in accordance with Title VI of the Civil Rights Act of 1964, as amended; Title IX of the Educational Amendments of 1972; Section 504 of the Rehabilitation Act of 1973, as amended.

Revised June 2014

FORM F1-R

Permiso Para Fotografiar, Vedeograbar DISTRITO ESCOLAR INDEPENDIENTE DE SAN ANTONIO O Grabar Audio

PERMISO PARA FOTOGRAFIAR, VIDEO-GRABAR Y AUDIO-GRABAR

Nombre de la Escuela: Nombre del Estudiante: (Impreso):

Apellido

Número de Identificación del Estudiante:

Primer Nombre

Segundo Nombre Grado:

Nombre de Padre de Familia/Tutor Legal: (Impreso): Con el fin de darle la atención pública debida a todos los grandes eventos que suceden en SAISD, el personal docente de la escuela o los medios de comunicación tendrán, a veces, que tomar fotografías, video-grabar o audio-grabar a estudiantes con fines promocionales. Las fotografías, videos o grabaciones de audio producidos por el personal de la escuela pueden ser usados en publicaciones escolares o promocionales, o también pueden ser publicadas en las páginas web del distrito o de la escuela o en los medios sociales electrónicos. Por favor firme la parte inferior si usted desea conceder permiso al distrito, la escuela y a los medios de comunicación para fotografiar, video-grabar o audio-grabar audio a su niño/a en los eventos escolares/estudiantiles y actividades que se llevan a cabo en el plantel escolar o foros patrocinados por la escuela/Distrito, para ser usados en comunicaciones del Distrito o del plantel escolar y/o por los medios de comunicación, con el único propósito de promover actividades y programas del plantel escolar y del Distrito.

Firma de Padre de Familia/Tutor Legal:

Fecha:

El Distrito Escolar Independiente de San Antonio no discrimina en base de raza, religión, color, origen nacional, sexo o discapacidad en la prestación de servicios educativos, actividades y programas, incluyendo programas vocacionales, de acuerdo con el Título VI del La Ley de Derechos Civiles de 1964, según enmendada; Título IX de las Enmiendas de Educación de 1972; Sección 504 de la Ley de Rehabilitación de 1973, según enmendada.

Revised June 2014

FORM F1-R

Upcoming Major Events

Please complete this form to notify the Communications Department of your school’s newsworthy events. In order to be considered for coverage, the form must be completed and faxed one week in advance to: 554-2250, or emailed to [email protected] School:_______________________________________________ Address:________________________________________ Contact:_______________________________________________ Phone:__________________________________________

Who?:__________________________________________________________________________________________________ (Participants and/or major players) What?:__________________________________________________________________________________________________ (Brief details) Where?:__________________________________________________________________________________________________ (Exact location) When?:__________________________________ _________________ Time

Date

Visuals?:____________________________________________________________________________________

Visuals?:____________________________________________________________________________________ (What makes this story especially newsworthy?) Please check all that apply: __________We can supply photos (if Communications staff cannot attend) __________Communications may notify media

DIRECTORY FOR COMMUNICATIONS & PRINTING SERVICES, 554-2250

Communications main line: 554-2250 Leslie Price, Executive Director

[email protected]

Michelle Jimenez, Assistant Director

[email protected]

Javier Salazar, Marketing Manager

[email protected]

Andi Rodriguez, Bond Communications Manager [email protected] (554-3108) Mario Rios, PR/Marketing Specialist

[email protected]

René Lynn, Publications Editor

[email protected]

John Lawler, Videographer/photographer

[email protected]

Amalia Ortiz, Administrative Secretary

[email protected]

Printing Services main line: 554-8350 Gus Lopez, Printing Services Director

[email protected]

San Antonio Independent School District. 141 Lavaca St., San Antonio, Texas 78210 Tel: 210.554.2200