To make Powerful and Attractive Presentation by Jerry Weissman “Presenting to Win” ＝Contents＝ Summary Overview Part1：Preparing Contents Part2：Improving your skill of expression Conclusion

＝Summary＝ Presentation’s ・ Purpose：to give audience meaningful enlightenment (Aha!) ・ Contents：1 3 ・ Elements：1 2

Attractive Introduction, 2

Logical Body,

Powerful Conclusion What you want to persuade audience to do? What audience already know and concern?

＝Overview＝ ● Problems on Presentation No clear point. “What was the point?” No audience benefit. “So what?” No clear flow. “Wait a minute! How did the presenter get there?” Too detailed. “What does that mean?” Too long.

● Purpose of presentation PSI Office Graduate school of Law, Nagoya University

To make Powerful and Attractive Presentation by Jerry Weissman “Presenting to Win” To persuade your audience to move themselves from where they are at the start of your presentation to your goal, objective. ・To place the audience’s needs at the heart of your presentation by distinguishing merits from features and emphasizing merits. ・To achieve the sheer exhilaration of end-to-end Aha!s. （In a cartoon, Aha! would be represented by the image of a light bulb clicking on above someone’s heads. You should do that in your presentations.）

Audience Advocacy! ・”This is important to you because…?” ・”What does this mean to you?” ・”Why am I telling you this?” ・”You should care, because…”

＝Part１：Preparing contents＝ ● How to make the contents of your presentation Step1

Brainstorming. ＊What is Brainstorming? This is a useful method to generate a large number of ideas with the help of other people. They never criticize ideas of other ones. This method focuses not on quality but on quantity and welcomes unusual ideas.

Step2

Categorizing the ideas into some groups.

Step3

Arranging the groups in logical order.

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To make Powerful and Attractive Presentation by Jerry Weissman “Presenting to Win” Types

How to do

Chronological

Organizing ideas along a timeline.

Spatial

Organizing ideas according to a physical metaphor (for example, a pyramid).

Problem/Solution Features/Benefits Case Study

A narrative recounting of the events etc.

Argument

Raising arguments against you and then rebut them.

Compare/Contrast

Organizing the presentation around a series of comparison illuminating the difference.

Matrix

Making a two-by-two or larger diagram to organize a complex set of concepts.

Rhetorical Questions

Asking questions that are in minds of your audience and then answering.

Numerical

Enumerating a series of loosely connected ideas.

● How to make Power Point slides for your presentation ◆ Problems “The graphics are cluttered.” “There is too much on the slide.” “The slide looked like an eye chart.” “The slide is ◆ Solutions ・Keep in mind that slides are different from documents which are to be distributed. ・If you use animation, try to minimize eye sweeps. ・Do not forget that “Less is more.” ・If a presentation is long, use a bumper slide for closing the outbound section and leading in to the next section.

PSI Office Graduate school of Law, Nagoya University

To make Powerful and Attractive Presentation by Jerry Weissman “Presenting to Win”

＝Part２：Improving your skill of expression＝ ● Opening Gambits 1 2 3

Question. A question directed at the audience. Factoid. A striking statistic or little-known fact. Anecdote A short human interest story.

4 Quotation. 5 Aphorism. 6 Analogy. *Always try to link your sayings to the goals of your presentation and to give your audience a preview of the outline of your major ideas.

● Involving your audience into your talks 1 2 3 4 5 6 7

Direct Reference. Mention specifically, by name, one or more members of your audience. Mutual Reference. Make reference to a person etc. related to both you and your audience. Ask Questions. Address a question directly to one or more members of your audience. Contemporize. Make reference to what is happening today. Localize. Make reference to the venue of your presentation. Data. Customized Opening Graphics. Includes your audience, the location etc. in the first slide.

● How to go to the next subject Reference the Flow Structure. For example: If you select Problems/Solutions structure, you can mention the problems throughout the presentation. ２ Logical Transition. ３ Cross-reference. Make forward and backward reference to other subjects in your １

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To make Powerful and Attractive Presentation by Jerry Weissman “Presenting to Win” presentation. ４ ５ ６ ７ ８ ９ １0

Rhetorical Question. Recurring Theme. Symmetry. Mantra. Use a catch phrase or slogan repeatedly. Internal Summary. Enumeration. Goal Reinforcement. Restate your goals at several points. ＊You should not merely say, “Now I will explain the next slide”.

● Verbalization! Speak the actual words you will use in your presentation aloud, accompanied by your slides.

● How to use English properly *The following examples are for business persons, not for university students. You, however, will find some clues for improving English skills.

・At the start of the presentation Instead of saying, ”Now I’d like to…” (because it is presenter-focused, not audience-focused.) Saying:

”I’m going to talk about…” “Let’s look at…” “Let’s…” ・A form of backward reference Instead of saying, ”Like I said…” (because it implies that the audience are too stupid to understand your topics.) Saying: ”As you recall…” “We discussed earlier…” “You saw…” “Remember…” ・When you do not have enough time…. Instead of saying, “I’ll tell you very quickly…” “I’m running out of time…” “If you could read this slide…” “This is a busy slide…” PSI Office Graduate school of Law, Nagoya University

To make Powerful and Attractive Presentation by Jerry Weissman “Presenting to Win” “This isn’t my slide…” “Disregard this…” “Before I begin…” ＊Never apologize, rather try to cut the topics which you will explain. ・When you express your thoughts; Instead of saying, ”We believe…” “We think…” “We feel…”

Saying;

(because these phrases introduce an element of uncertainty.) ”We’re confident…” “We’re confident...” “We’re optimistic…” “We expect…”

＝Conclusion= The contents of your presentation are the keys to success. You should keep in mind the goals, purpose and the needs of your audience while you prepare presentations. In time you will find your audience will look forward to your presentations, being confident that they will hear something that will really benefit them.

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