NEWS

Tigex®: viral marketing campaign successful in France

FOCUS

N°109 – January 2008

letter AEROSPACE AND INDUSTRY Sealing Systems Aeronautics companies meet in Morocco Aeroexpo Maroc, the first international trade fair dedicated to both civil and military aeronautics industries and services in North Africa, took place in Marrakech from 23 to 26 January under the patronage of King Mohammed VI. More than 200 exhibitors attended the fair. LJF Sealants and Adhesives had a stand at this major event which brought together manufacturers, equipment suppliers, design offices and subcontractors. At the fair, LJF Sealants and Adhesives, along with its distributor Americ based near the Nouasser Technopole in Casablanca, were able to meet the major Moroccan aeronautics prime contractors (Aircelle Maroc, Labinal, Daher, MATIS, SERPM, EADS Maroc Aviation, etc.) and take stock of the contracts currently in progress. Morocco is on the way to becoming a key aeronautics centre given the increase in production rates expected by subcontractors currently based in Morocco and those planning to move into the country. Didier Biron [email protected]

PROTECTION AND CARE Baby Care 1st online retail website for NUK® UK NUK® has launched its first online retail website in the UK to meet increasing demand. The shop is an integral part of the new website www.nukbaby.com.uk. It started up at the beginning of the year and its roll-out was covered by the baby care-specialized press and various websites dedicated to baby care. Furthermore, the teams have been reinforced, not only to manage online retailing, but also to provide extensive advice, especially on nutrition. Robert Gibbons [email protected]

Allègre Puériculture launches a viral marketing campaign in France As part of its Internet Communication Plan, Allègre Puériculture launched in November a viral marketing campaign to advertise the repositioning of the Tigex® flagship baby bottle by making internet users the ambassadors of the brand. 30,000 pregnant women in their last three months of pregnancy and 170,000 mothers of children less than a year old received an e-mail. In a single click, they could visit the website www.tigex.fr and discover its range of products. An e-advertising campaign was run in parallel to this e-mailing campaign. Advertising banners and streamers redirected internet users to the website featuring a competition to win a year’s free supply of baby bottles. This viral process allowed the website to considerably climb the ranks in search engines: Tigex® is thus the first brand displayed on the French version of Google. The campaign was also an opportunity for the brand to break its own records, with 46,500 single visitors in 4 weeks, an e-mail opening rate of 29.5%, a click rate higher than 55%, and banners seen by 640,000 contacts. Franck Ferrua [email protected]

Health G-VIR exhibits in the Middle-East

NEWS

Hutchinson Health attended the Arab Health convention in Dubai from 28 to 31 January, with its G-VIR stand. The event focused on 2 key objectives: finding new partners for Middle and Far Eastern countries and finalizing the distribution agreements with partners who carried out market tests. The convention was a great success: a total of 9 countries attended a working conference at the venue, including India, Pakistan and Saudi Arabia which represent very significant growth potential in the area.

letter

Patrice Fleau [email protected]

TELEX

2007 security results:

ECHOES FROM HUTCHINSON WORLDWIDE Creation of the Poland HPS Club A month after the first country Club held in France, and a few days before the Iberia Club (Spain and Portugal), the Poland Club met in Zywiec on 23 January. 14 people attended representing the 5 Polish plants. This first meeting was an opportunity for them to share their experience and respective achievements, and to define the objectives of the Club. Jean-Marie Beau [email protected]

Loyalty being rewarded Hutchinson is always very proud to thank its employees for their commitment and their loyalty. December was a fruitful month in terms of long-service medals. The Celaya (Mexico) plant thus rewarded 52 employees for 5 to 10 years of service. During 4 ceremonies in the United States, the sites of Grand Rapids and Cadillac, Michigan awarded a medal to 38 employees for 5 to 35 years of service at Hutchinson. Claudia Rodriguez [email protected] Chuck Klein [email protected]

BLOC-NOTES

Salons Consumer Fair from 02/15/2008 to 02/17/2008 in Dresden (Germany) with Mapa Zeven DEFEXPO India (Defense et Navy) from 02/16/2008 to 02/19/2008 in New Delhi (India) with Paulstra et Vibrachoc Heli Expo from 02/24/2008 to 02/26/2008 in Dallas, TX (USA) with Barry Controls and Paulstra AUSA Winter (Association of the United States Army) from 02/27/2008 to 02/29/2008 in Fort Lauderdale, FL (USA) with Hutchinson Defense and Security The Baby Show from 02/29/2008 to 03/02/2008 in London (England) with NUK® UK BIEMH (Tool machines) from 03/03/2008 au 03/08/2008 in Bilbao (Spain) with Vibrachoc TAISPO (Fitness) from 03/13/2008 to 03/16/2008 in Taipei (Taiwan) with Hutchinson Transmission Aircraft Interior from 04/01/2008 to 04/03/2007 in Hamburg (Germany) with Hutchinson Aerospace CIDEX 08 (Defense Electronics) from 04/02/2008 to 04/05/2008 in Beijing (China) with Hutchinson Suzhou Fensterbau (Windows, doors, façades,...) from 04/02/2008 to 04/05/2008 in Nuremberg (Germany) with Hutchinson Fit

TF1: 6,2 and TF1+TF2: 10,9. That is, a 15% improvement compared to 2006!

PEOPLE ARRIVALS NAME Jean-Philippe BERTHE

To

Expertise

Hutchinson

Administrative Châtellerault Centre (France)

Site

November December 2007

Function General Accoutancy Manager

Pierre-Antoine Hutchinson GRIS

LP Fluid Transfer Systems

Montargis (France)

Project Manager

Sébastien PALIERNE

Hutchinson

LP Fluid Transfer Systems

Montargis (France)

Numeric Simulation Engineer

Stéphane PANOSSIAN

LJF Stillman

Sealing Systems

Bezons (France)

Cost Accountant

SA

Headquarters Paris (France)

Contracts Legal Manager

Annie BOURGEADE

Allègre Puériculture

Protection and Care

Saint-Etienne (France)

HR Manager

Julien DENIGOT

LJF

Sealing Systems

Saint-Brieuc (France)

Transfers Project Manager

Etienne GIFFARD

LJF

ChâteauGontier (France)

Applications Engineer

Etienne LEPRAT

Spontex

Precision Sealing Systems O-Rings Protection and Care

Beauvais (France)

Processes Development Manager

Danièle MARECHAL

Hutchinson

Sealing Systems

Montargis (France)

Sales Manager

Kény MEZENCE

Spontex

Protection and Care

Beauvais (France)

Research Manager

Vibratory Insulation

Blagnac (France)

Sales Engineer

Eric ANTOLIN Hutchinson

Olivier SENAC Barry

Controls Aerospace

TRANSFERS From

Expertise

Site

To

Expertise

Site

Function

Philippe BASSO

Hutchinson SRL

Precision Sealing Systems

Brasov (Roumania)

LJF

ChâteauGontier (France)

Industrial Installations Manager

Alban JOUVET

Mapa

Protection and Care

Cakovice (Czech Republic)

Mapa Spontex

Precision Sealing Systems O-Rings Protection and Care

Neuilly-surSeine (France)

Buyer

Eric NICOLAS

Hutchinson

Fluid Transfer Pannes (France) Systems

Hutchinson SA

Headquarters Paris (France)

Supply Chain Purchasing Manager

From

Expertise

Site

To

Expertise

Site

Function

Paulstra

Precision Sealing Systems

Segré (France)

Hutchinson Poland

Body Sealing Systems

Lodz 1 (Poland)

Production Manager

NAME

EXPATRIATION NAME Ludovic DUCROT

DEPARTURES From

Expertise

Site

Function

Michel POMPEI

Paulstra

Vibratory Insulation

LevalloisPerret (France)

Research and Advanced Studies Manager

Christian CALLEGARI

Demarquoy

Precision Sealing Systems

Briare (France)

Automotive Sales Manager

Jean FORTIN

Hutchinson Brasil Automotive ltda LJF

Mercosur Automotive Activities

Monte Alto (Brazil)

Senior Vice President

Sealing Systems

ChâteauGontier (France)

Environment Manager

Alain GRUGEAUD

Hutchinson

Fluid Transfer Montargis (France) Systems

Branch Cost Accountant

René-Jacques QUIGNARD

Hutchinson SA

Headquarters Paris (France)

HRC Corporate Vice President

Jean-Pierre VALJENT

Paulstra

Vibratory Insulation

LevalloisPerret (France)

Sales Engineer Industrial Vehicules

Bruno VERGNOL

LJF

Sealing Systems

ChâteauGontier (France)

Maintenance Manager

NAME



Yannick GUIHO

Publication Director : Dominique BELLOS Editor in chief : Valérie SOUPET Editorial Assistant : Nathalie MARCET Send us your information : [email protected] In house newsletter intended for Hutchinson personnel A company of TOTAL

ecological process Imp. Leloup member of imprimʼvert

OVERWIEW

OF Grand Rapids

PAULSTRA CRC 460 Fuller Avenue NE Grand Rapids MI 49 501 USA Tel : +1 616-459-4541 Fax : +1 616-588-5949

Activity BODY SEALING SYSTEMS Markets : automotive

Manufactured Products

Paulstra CRC

Engine mounts, Transmission mounts, Exhaust mounts, bushings, brackets – Conventional mounts and Hydromounts

Customers  

Ford, General Motors, BMW, Daimler, Chrysler Turnover : about 92 000 K€ (2007)

Distribution Range USA

Local Specialties PAULSTRA

Food : almond filled pastry, banket (typical during Tulip Time Festival); international food: you can find as well as a combination Plate in the Mexican Village Restaurant or a gyro (the traditional Greek lamb sandwich) in Greek Town

Grand Rapids, USA

Touristic Places : Michigan is known for its Great Lakes and beautiful outdoors. Detroit, the birthplace of the automotive industry, still celebrates its heritage with the Henry Ford Museum. Other attractions to Detroit include the Detroit Zoo with its large polar exhibit, Greenfield Village, the Detroit Institute of Arts and the Fox Theater.



Sports : Detroit counts numerous professional sports teams.