Hyundai

Motor World First Quarter 2011 Vol.19 No.70

New thinking creates new values_Rubber band

Meet the hyundai family > Message From the CEO

needs and their expectations. Consumers today not only look for high quality cars that are safe, but also seek a new kind of “wow” from their cars.

Welcome to the 2011 first quarter edition of Hyundai Motor World. I hope you are making great progress toward achieving your goals in the New Year. I am pleased to announce that Hyundai is off to a great start. We continue to receive recognition from numerous institutions for the quality and performance of our products. In the United States, the Tau engine was included in Ward’s 10 Best Engines for third year in a row, the Santa Fe was chosen as a Top Safety Pick by the Insurance Institute for Highway Safety, the allnew Sonata was awarded Strategic Vision’s Special Total Value Award with the highest score ever, and the ix35 was selected as Car of the Year in Spain. These achievements are a result of the efforts of our dealers and employees worldwide, who work hard to enhance Hyundai Motor Company’s reputation, while the Company remains wholly committed to producing high quality cars that meet consumers’

To this end, Hyundai Motor Company began the new year with the launch of it’s new branding slogan, New Thinking. New Possibilities. This is an expression of Hyundai’s intention to create new values and new experiences for customers through innovative thinking that breaks through conventions. We believe the time has come for cars to evolve beyond being simple means of transportation, to offering added value that meets the emotional needs of consumers. Our effort to create a new transportation culture is advancing quickly. Blue Link®, our telematics brand introduced this January, combines IT and automobile technologies to maximize driver comfort, safety, and satisfaction. It demonstrates our commitment to creating new experiences for our consumers. I am confident Hyundai will continue its breakthrough growth, thanks to the efforts of all of you. I promise we will do our best to support you, and hope that you will keep bringing us lively news from every part of the world. Thank you.

Steve S. Yang President & CEO Hyundai Motor Company

“ THOUGHTS THAT CHANGED THE WORLD” New Thinking Leads to New Possibilities Rubber band-New Thinking. New Possibilities.

Bottles made of rubber were an essential household item for Europeans in the olden days, because they did not break even when they were dropped or stuffed. One of the things that we could not do without in our times is the rubber band, the birth of which is connected to the rubber bottle. The rubber band was first invented by an Englishman named Thomas Hancock. His “new thinking” about the rubber bottle turned an object that had been used for hundreds of years to “contain” things to something that could “hold” things together. Hancock, considered a bit offbeat by the people around him for his unusual ideas, cut the rubber bottle into thin slices, and used the slices in underwear. New thinking led to new possibilities, and the resulting new invention not only freed people from uncomfortable underwear but opened the way to many changes in our daily life.

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cars; it is a creator of new experiences and cultures. Every single member of the Hyundai Motor Company has now been reborn as a Thomas Hancock. In our ever-so rapidly changing world, Hyundai Motor will not look at cars and all things related to cars with the same perspective as before nor make preformed judgments about them. Such new thinking will beget countless new possibilities. “New Thinking. New Possibilities.” It is not just the new corporate slogan of Hyundai Motor. It is an important milestone that has been set at the turning point of automotive history.

Just like Thomas Hancock created the rubber band from the rubber bottle, Hyundai Motor is also in quest of new thinking and new possibilities that will give birth to something completely new. The efforts have led Hyundai Motor’s new thinking that defines cars not as a means of transportation but a space for new experiences and cultures. Hyundai Motor is no longer a company that sells

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HYUNDAI INTRODUCES BLUE LINK® FUTURE IN-VEHICLE TECHNOLOGIES

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Hyundai Motor Company introduced its new global telematics brand Blue Link® and other independently developed in-vehicle technologies at the 2011 Consumer Electronics Show (CES), presenting its advanced vehicle information technology systems to the world. Blue Link®, which makes its world debut in the U.S. market, is a telematics system unique to Hyundai models that offer consumers seamless connection between the office, home, smart phone, and automobile, with fast and reliable IT technology. Drivers increasingly want to stay in touch with the world around them and Blue Link® delivers, with safe, distraction-free features. As consumers shift their lifestyles, Hyundai will concentrate on providing more services focused on customers instead of vehicles. In addition to turn-by-turn navigation ability, a restaurant finder and more than 30 other features, Blue Link® allows Hyundai owners to start their car remotely, receive emergency services even when the driver cannot make the call, share vehicle location on social-networking sites, and allow drivers to browse the Web, text and e-mail all in a non-distracting manner. Blue Link® will even allow parents to monitor how far and how fast their teens are driving when they borrow the Hyundai. Blue Link will be available in the U.S. in the Sonata and Veloster three-door utility coupe later this year and will gradually be offered in other regions. ®

At the Consumer Electronics Show, Hyundai displayed six concept in-car technologies: 1) the Smart Connectivity System, which allows drivers to connect their smart phones and tablet PCs with the vehicle; 2) the Motion Sensor Moustick, which recognizes the driver’s hand movements through sensors to control the car’s audio and navigation system; 3) Intelligent Haptic System, a control system inspired by popular consumer technology; 4) Dynamic Cluster, an LCD gauge and information system that is driver-customizable; 5) Car Browser System and Web Platform, a fully functional Internet terminal; and 6) Multifunctional Safety Vision System, four cameras, 360-degree view around the vehicle. Many of these technologies were developed at the Automotive IT Innovation Center (AIIC), established

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near Seoul in 2008 by the Hyundai Motor Group, Microsoft Corporation, and Korea’s National IT Technology Promotion Agency (NIPA) to develop IT products and services for automotive applications. Hyundai plans to strengthen its research and development in automotive IT technology through cooperative organizations such as the AIIC to raise future Hyundai-brand competitiveness. Reference Material 1. Smart Connectivity System Bridging the gap between mobile and vehicle technology The Smart Connectivity System uses a Wi-Fi function in a vehicle and mobile communication network for sharing and for real-time synchronization of content between mobile devices, such as smart phones and tablet PCs, and a vehicle. In addition to simply connecting and playing back content, this system improves information sharing and connectivity between external devices and a vehicle to allow users to utilize information more easily and conveniently. Major Features: •A  widget that displays information on weather, news, stock market and planning, in real time • Real-time synchronization of personal information and images between a smart phone and vehicle via wireless LAN •S  NS (Social Networking Service) linked with Twitter for real-time uploading of messages and images •L  BS (Location-Based Service) linked with Google Maps to display destinations and route guidance information • Entertainment function for playback of music and videos from a smart phone via real-time streaming

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allows users to control various functions in a more user-friendly and convenient environment. Its haptic scroll-wheel allows for faster and more intuitive operation of vehicle functions. In addition to direct operation, the approach of a driver’s hand toward the controls of the Moustick or the driver’s motion a certain distance from the device enables the use of menus, changing of media channels and display, or removal of system status. It’s a fun and intuitive way to interact with your vehicle.

existing cluster on which the locations of information are fixed, the Dynamic Cluster allows for toggling between screens for navigation, economy driving or sports driving.

3. Intelligent Haptic System iPod-inspired controller minimizes driver distraction while managing critical vehicle functions

5. Car Browser System and Web Platform Brings the web directly to your in-vehicle display

The Intelligent Haptic System is applied to major controllers to help control vehicle functions with tactual and visual feedback. This is a next-generation intelligent control system that improves driver concentration for enhanced safety.

In addition, while switching between screen modes, the cluster maintains information consistency between these modes through visual effects to improve the information recognition capability of a driver and enable more safe and effective driving.

The Car Browser System and Web Platform is composed of the Car Browser System, optimized for internet surfing and checking E-mail in-vehicle, plus the Car Web Platform, a development platform to help develop content necessary for vehicle communication. ( Continued to the next page. ⤴ )

The Intelligent Haptic System consists of 1) the Lumino Haptic Console Switch, a driver’s seat main controller with haptic and lumino functions, 2) the Haptic Steering Wheel Switch, a haptic function switch on the steering wheel, and 3) the Haptic Touch Screen, an LCD touch screen with dashboard switches.

This system uses a camera to calculate the distance while driving, from the vehicle ahead and gives the driver a collision warning to avoid a possible accident.

What will the car of the future look like? Will it fly? Will it drive under water? Although it is difficult to predict at the moment, Hyundai engineers are continuously researching ways to create smarter vehicles. Hyundai’s Blue Link® demonstrates that realizing the cars we are used to seeing in sci-fi movies may not be too far off in the future.

mation (maintenance schedule, location services), Hot Call (SOS, call center, AS center/dealership)

A Enables driver to contact roadside assistance via a single, in-vehicle button press B Eco-Coach: check your fuel efficiency based on your route history C Front Collision Warning System: image recognition process in vehicle D Front Collision Warning System: line detection with candidate points E Front Collision Warning system: distance calculation

Let’s learn more about Blue Link® from Hyundai’s Advanced Infotainment Research Team and Global Telemetric Initiatives Team

※ VRM: Vehicle Relation Management (vehicle user management) ※ AOD: Audio On Demand (listening to MP3 music purchased through the network) ※ VOD: Video On Demand (watching videos purchased through the network) ※ GPS: Global Positioning System ※ CDMA: Code-Division Multiple Access (mobile telecommunications technology for Korea and North America) ※ GSM: Global System for Mobile communication (mobile telecommunications technology for Europe) ※ LTE: Long Term Evolution (high-speed mobile data communications technology to be implemented in Korea and North America beginning 2011)

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Q. What is the meaning behind the Blue Link® name? Blue Link®’s a system that supports smart driving based on exceptional connectivity. Its name combines the words “Blue,” symbolic of Hyundai’s eco-friendly technology developments, and “Link,” representing the telematics system’s outstanding connectivity. C

In addition, the system consists of the Front Collision Warning System (FCWS), which gives the driver a lane departure warning when he/she is about to leave his/ her lane, and the Advanced Around View Safety System (AAVS), which recognizes driving conditions 360 degrees around a vehicle during high-speed driving.

Blue Link® Q&A

In the early stages of development, telematics systems provided traffic information, directions, and safety and security services. However, with the recent developments in communications technologies, services are being improved upon and expanded to include VRM, mobile commerce, business applications, and entertainment (AOD, VOD). Use of telematics services requires vehicles to have a GPS and mobile communications (CDMA, GSM) unit. Telematics using 4th generation networks (LTE) is expected to be launched in the near future.

2. Motion Sensor Moustick Part computer mouse. Part joystick. Part telepathic. The Motion Sensor Moustick is communication with your vehicle like never before Beyond a simple button-based operating interface, the world’s first ‘Motion Sensor Moustick,’ a new mouse-type human-to-machine interface device,

6. Multifunctional Safety Vision System Four cameras and a 360-degree view eliminate blind spots and protect against collisions

Telematics is a term that combines the words “telecommunication” and “infomatics.” It refers to an information system that processes data from a vehicle to provide the driver with diverse information needed for a safer and more convenient ride.

The Haptic Touch Screen is a resistive touch screen, which works with finger pressure on the LCD screen and displays intuitive dashboard icons for switches.

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The Multifunctional Safety Vision System increases safety with a visual recognition function.

Q. Blue Link ’s Hyundai Motor Company’s telematics system. Tell us what telematics is about.

With the Haptic Steering Wheel Switch, the user can use his/her thumb to control air conditioning, phone, media and other functions, just like an iPod.

The Dynamic Cluster is a next-generation LCD cluster that switches to different modes based on driving conditions and the driver’s intentions. Unlike the

easily. This platform adopts international standard technologies for maximum compatibility.

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The Lumino Haptic Console Switch is the vehicle’s main controller. It allows the driver to concentrate on driving while controlling all the major functions with tactual feedback for the entire hand. LEDs around the switch provide visual feedback (lumino function) with various menu tree-based colors for the driver.

4. Dynamic Cluster Next generation LCD cluster - Dynamic Cluster offers a safer and more effective driving experience

The Car Browser System uses a touch-based, jogtype Human-Machine Interface (HMI) optimized for a user-friendly experience, with graphic settings optimized for the in-vehicle screen. The Car Web Platform uses Web-based widget runtime to allow users to download and update content more

Q. Which functions are currently available through Blue Link®? 1) Blue Link® Assurance: Enhances convenient vehicle usage in normal times. Summons immediate assistance in case of accidents. • Automatic Crash Notification and Assistance, SOS Emergency Assistance, Monthly Vehicle Report, Enhanced Roadside Assistance 2) Blue Link® Essentials: Protects drivers from accidents by warning them in advance about hazards. Helps maintain the vehicle in optimal condition. • Remote Door Lock/Unlock, Remote Horn/Headlights, Panic Notification, Remote Vehicle Start, Alarm Notification, Quick Tips, Location Sharing, Voice and Text Messaging, Automated Diagnostic Trouble Code Notification, Maintenance Alerts, Recall Advisor, Web Vehicle Diagnostics 3) Blue Link® Guidance: Enhances the pleasure, convenience, and savings of the user’s driving experience. • Turn-by-turn navigation, POI Search by Advanced Voice Recognition System, POI Web Search and Download, Daily Route Guidance with Traffic Conditions, Traffic, Gas Station Locations and Gas Prices, Eco-Coach, Restaurant Ratings, Weather, Stolen Vehicle Recovery, Vehicle Slowdown, Vehicle Immobilization, Valet Alert, Geo-fence, Speed Alert, Curfew Alerts Q. What is Hyundai Motor Company’s Blue Link®‘s competitiveness versus GM’s OnStar and Ford’s Sync?

GM’s OnStar provides most of its services through dial-up connections with agents, while Blue Link® services can be used directly thanks to its reinforced speech recognition technology. However, when it comes to matters related to security, safety or faulty vehicle operation, Blue Link® prioritizes telephone connections with agents to ensure that customers get a quick response. On the other hand, Ford’s Sync offers practical features such as mobile phone connectivity. What makes Blue Link® unique and competitive is that it offers a wealth of services that consumers can use in everyday life, such as commuter traffic information, parking location alarm, Facebook connection by voice, turn-by-turn navigation, weather information, and restaurant recommendations, in addition to vehicle safety, security, and diagnostic services. Q. Won’t the use of telematics increase the risk of accidents by distracting drivers? What are the precautionary measures that Hyundai has taken? Recently, North America enacted a regulation that prohibits drivers from viewing peripheral devices for more than a given period of time while driving. This is to prevent traffic accidents resulting from the increased use of telematics. To satisfy these regulations and ensure the safety of drivers, Hyundai Motor has reinforced Blue Link®’s voice recognition capabilities and implemented an intuitive, easy to use design to minimize the need to operate the device manually while driving. Q. With the advancement of equipment like tele-

matics, will it become possible to operate a car without a driver in the future? If so, when will this to happen? Unmanned vehicle operation not only requires the installation of self-drive systems in vehicles, but also the installation of corresponding roads and infrastructure. However, with recent technological advancements and integration of image recognition, satellite positioning, V2V (vehicleto-vehicle communication), V2I (vehicle to infra communication), and telematics systems, the possibilities are increasing. Currently, some selfdrive vehicles are undergoing trial tests, and we speculate that within 20 years, unmanned vehicle operation will be possible in some areas. Q. Which vehicles will have Blue Link® and what are your market plans for this application? Blue Link® will be installed in all vehicles sold in North America, beginning with the Veloster in 2011. In 2012, it will be expanded to China, followed by Europe and other areas in the world. Q. What are your future plans and strategies for Blue Link®? We plan to continuously develop proprietary technology to reinforce telematics capabilities in the areas of vehicle safety, security, and management. We also plan to provide more connectivity to external devices (cell phones, smart PCs, etc.) and more diverse services and entertainment contents through strategic alliances with global companies. Our goal is to ultimately provide Blue Link®’s customers with an even more fun and safe driving environment.

In order to respond to GM’s OnStar and Ford’s Sync in North America, Hyundai Motor launched its Blue Link® telematics brand and is one of the most aggressive car brands to pursue its telematics business. The following are services offered only by Blue Link®: • First-ever Services in North America: Eco-Coach (guide for economic driving), Curfew Alert (monitoring of teen drivers), Geo-fence (setting driving area limitations), Speed Alert (speed limit alerts) • Specialized Services for North America: Q-Feed Back (professional car maintenance advice), Turn by Turn Navigation, Voice and Text Messaging, Remote Start, Vehicle Slowdown (setting speed limitations) • Smart Phone Connected Services: Remote vehicle operation (door opening, ignition), operational infor-

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The Veloster has an exceptional level of standard safety features for the sporty car segment. The Veloster has a Vehicle Stability Management (VSM) system which optimally manages ESC (Electronic Stability Control) and the Motor-Driven electric Power Steering (MDPS).

The Veloster features six airbags - including dual front, front seat-mounted side-impact, and front and rear side curtain airbags. Hyundai’s world debut of its cutting-edge Veloster three-door coupe took place at the North American International Auto Show last January. The 2012 Veloster delivers innovation to the compact coupe segment with a unique third door for easy rear-seat access, Hyundai’s Blue Link® telematics system, Pandora internet radio with seven-inch touch-screen display, and a new 1.6-liter direct-injected four-cylinder engine mated to Hyundai’s first dual-clutch transmission.

Gamma 1.6-liter GDI Engine

The Veloster is the sixth vehicle in Hyundai’s 24/7 version 2.0 product initiative (seven new models in 24 months), on the heels of the all-new Tucson, Sonata, Equus, Elantra, and the all-new Accent. The 2012 Veloster poses some intriguing questions:

Hyundai’s commitment to making the Gamma engine extremely fuel efficient continues by pairing it with a standard six-speed manual transmission or an all-new, six-speed dual-clutch transmission (DCT) developed by Hyundai.

Why can’t a sporty coupe get 40 miles per gallon? • Why can’t a car have the same connectivity as portable electronic devices? • Why does coupe design dictate only two doors? • Why can’t an affordable coupe offer premium features? • Why can’t Hyundai have two coupes – a playful front-wheel drive model targeting the likes of the Mini Cooper and the Scion tC to complement the sport-focused, rear-wheel drive Genesis Coupe?

Hyundai’s new DCT takes the benefits of a manual transmission, including low fuel consumption and sporty driving, and blends them with automatic transmission benefits, such as high comfort levels and smooth shift quality.

The Veloster’s unique design takes inspiration from high-performance sport bikes. The Veloster has distinctive black A-pillars that make the glass reminiscent of a motorcycle helmet visor. The Third Door The Veloster combines the style of a coupe and the functionality of a hatchback, while incorporating an additional passenger-side door. In the past, some coupes have used smaller rear-hinged access doors. These vehicles have always been compromised by having to open the driver-side door before the rear door could be opened, proving inconvenient for both the driver and passenger, and extremely difficult to operate in tight parking situations. Hyundai’s fresh take here with the Veloster implements a conventionally hinged door on the passenger side, providing safe and ready access to the surprisingly spacious rear seats. The passenger-side rear door handle is hidden to maintain the coupe’s fluid design.

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In typical Hyundai fashion, Blue Link® services were developed with targeted packaging options that are tailored to distinct telematics user groups: Blue Link® Assurance Package: Automatic Crash Notification (ACN) and Assistance - Provides immediate assistance when an accident occurs and an airbag is deployed. In this event, an ACN signal, containing customer and location information, will automatically be transmitted to the response center. Upon receipt of the signal, a response specialist will attempt to establish voice communications with the vehicle occupants and forward any pertinent information to emergency services. • SOS Emergency Assistance - Customers access emergency 911 assistance by pressing the dedicated SOS button in the vehicle. This action transmits vehicle information and location to specially-trained response specialists, who assist in coordinating the dispatch of appropriate emergency assistance to the customer. The response specialist remains on the line with the customer until advised assistance has arrived. • Enhanced Roadside Assistance - Enables customers to contact Roadside Assistance via a single invehicle button-press. Vehicle information (including location) is automatically transmitted to a response center, enabling the specialist to dispatch assistance more quickly and efficiently for vehicle assistance and retrieval. •

VSM works to control two effects. The first is when a driver accelerates or brakes on a split-mu surface (slippery on one side, dry pavement on the other) and the vehicle wants to pull in one direction. VSM detects this condition and sends a signal to the MDPS to apply steering assist. VSM counters the pull and automatically provides eight Newton meters of counter steering. VSM reacts the same way during sudden lane changes or fast cornering.

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HYUNDAI REVOLUTIONIZES THE COUPE WITH THE ALL-NEW VELOSTER

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The all-new Gamma 1.6-liter four-cylinder engine is the smallest Hyundai engine to use Gasoline Direct Injection (GDI). GDI technology helps deliver estimated highway fuel economy of up to 40 mpg, lower emissions, and higher reliability. New Six-speed Dual-clutch Transmission

World-class Weight Efficiency World-class weight efficiency is a program target for all Hyundai models. This strategy delivers outstanding fuel economy and performance simultaneously. At just 2,584 pounds, the Veloster is more than 400 pounds lighter than the Scion tC. This priority on weight efficiency allows the Veloster to deliver a great combination of agility, performance, and fuel efficiency. Fun To Drive The Veloster is fitted with a McPherson strut front suspension, coil springs, gas shock absorbers and a 24 mm diameter front stabilizer. The rear suspension is a light-weight V-torsion beam, a Hyundai-first with an integrated 23 mm stabilizer bar to allow bracing of the arms for greater stiffness and to further control body roll. The rear suspension also uses monotube shock absorbers for ride comfort. The Veloster features sport-tuned electric power steering that adjusts instantly to changing driving conditions while improving fuel economy over a conventional steering system. Advanced Standard Safety Technologies: Part of Hyundai’s Assurance Commitment

The Veloster also features a state-of-the-art braking package. The package includes four-wheel disc brakes and an Anti-Lock Braking System (ABS) including Brake Assist, which provides maximum braking force when a panic stop is detected, and Electronic Brake-force Distribution (EBD), to automatically adjust the braking force to front and rear axles based on vehicle loading conditions. Connectivity / Technology In the digital age everyone wants to be connected, always, so the Veloster comes standard with a multifunction seven-inch touch-screen display. At engine start-up, the screen comes to life with a Veloster video and audio signal. Hyundai Blue Link® As part of the Blue Link® launch, Hyundai also will provide Blue Link® Assurance on Blue Link®equipped vehicles, which includes core safety services for an introductory period. These key safety services include: Automatic Crash Notification (ACN) and Assistance, SOS Emergency Assistance, and Enhanced Roadside Assistance. After the introductory period, owners of Blue Link®-equipped vehicles can choose to extend these and other services as desired.

Blue Link® Essentials Package: Remote Access: • Remote Door Lock/Unlock - Enables locking or unlocking vehicle doors via a toll-free number, owner’s website, or mobile phone application. • Remote Horn and Lights - Enables activating the horn and/or lights via a toll-free number, owner’s website, or mobile phone application. • Panic Notification - Notifies customers when the panic button on their vehicle key fob has been activated, signifying when a family member or other vehicle occupant may be in danger. Notifications are configured online and occur via email or text message. • Remote Vehicle Start - Enables customers to start the vehicle via owner’s website or toll-free number, or mobile phone application.

Convenience: • Alarm Notification - Notifies customers when and where the vehicle alert is activated via a text message, email, or an automated phone call. • Quick Tips - Provides quick reference assistance for primary vehicle feature location and function. • Location Sharing - Enables sending vehicle location to select members of social networking sites, including Facebook - directly from the vehicle. • Voice Text Messaging - Enables hands-free text messaging to SMS text recipients, including the ability to initiate text messages, rather than only respond to messages, as with some competitive systems. Vehicle Self Diagnostics: • Automated Diagnostic Trouble Code Notification - Provides explanation and repair assistance using vehicle data and off-board diagnosis capabilities to better inform the customer of vehicle trouble alerts. A combination of in-vehicle display alerts and guided voice messages provides customers with additional instructions (information also sent to the customer’s preferred dealer to assist with the repair process). • Maintenance Alert - Notifies customers via website, email or SMS message that an upcoming service is due at various thresholds leading up to the event. Configured online, the alerts explain what is included in particular maintenance intervals. • Recall Advisor - Provides all pertinent recall information should a recall be initiated.

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Web Vehicle Diagnostics - Provides a report of vehicle diagnostics, eco-coach performance and other important information in a monthly email report and web page update, starting 30 days after registering with the service.

Theft Protection: • Stolen Vehicle Recovery - In the event a customer’s vehicle is reported stolen (and a stolen vehicle report has been filed with the appropriate police department), the response center can provide assistance to the police in an attempt to recover the vehicle. • Stolen Vehicle Slowdown - Used with Stolen Vehicle Recovery, this enables law enforcement to gradually reduce the engine power of the vehicle, thus slowing it down to safe levels. A warning will be transmitted to the driver prior to the slowdown procedure. • Vehicle Immobilization - Used with Stolen Vehicle Recovery, this enables law enforcement to send a signal to the vehicle which immobilizes the engine management system, thus preventing startup. This capability is only valid when the ignition is off, but the command can be saved by the engine ECU for later immobilization if the vehicle is on or in motion at the time of signal transmission. Safeguard: • Valet Alert - Enables alert via text message or au-

tomated phone message when the customer’s vehicle moves beyond a prescribed region. • Geofence - Enable monitoring vehicle movement in and out of pre-defined regions configured on the owner’s website. When the vehicle enters or leaves a designated region, the customer is notified by email, text message or automated phone message. • Speed Alert - Notifies the customer via email, text message or automated phone message when their vehicle exceeds the specified speed threshold established on the owner’s website. High value for parents of teen drivers and fleet customers. • Curfew - Alerts owners if the vehicle is being used outside a pre-determined time interval. Alerts are configured online and sent via text message and/ or automated phone message. Blue Link® Guidance Package: Turn-by-Turn Navigation Service - Provides traffic information surrounding the customer’s vehicle and in the nearby area, based on preferences established using the owner’s website. • POI Search by advanced voice recognition system - Enables Point-of-Interest searches using an automated voice system. Results can be downloaded to the vehicle navigation system. Live operators provide additional support, if needed. • Daily Route Guidance with Traffic Condition - Traf•

HYUNDAI LAUNCHES ALL-NEW GRANDEUR IN KOREA Even without looking at the Veloster, cars using telematics are becoming smarter, faster. The New Grandeur, launched in Korea in January 2011, is a good example of the evolution of intelligent cars that is underway. The Grandeur, Hyundai’s top-selling premium large sedan, returns with new safety and convenience features and sharper, more graceful styling. Hyundai Motor Company rolled out the all-new Grandeur (badged as Azera in some markets) last January in Korea.The all-new Grandeur arrives in the Korean market six years after its predecessor’s (code named TG) launch in May 2005. The Grandeur is unrivaled as Korea’s No. 1 large sedan, with cumulative sales of 1.25 million units (domestic: 980,000, exports: 270,000) since the first generation launched in 1986. The new Grandeur is the result of three-and-a-half years and 450 billion won (USD 409 million) of research, development and testing. The goal: to create a wholly different large sedan that harmonizes sophisticated design, significantly improved performance and fuel economy as well as cutting-edge safety and convenience features. The result of the project, code named HG, is the all new Grandeur. Hyundai designers followed the concept of “Grand Glide” when styling the new Grandeur, creating a look that evokes powerful, elegant flight. Based on

this concept, the exterior styling of the Grandeur is realized in a grand and progressive style that harmoniously connects dynamic character lines and striking surfaces. The “Grand Glide” styling is carried to the Grandeur’s interior, as the center console, instrument cluster and dash are integrated into a graceful design that recalls the image of expressive, expansive wings. The Grandeur projects a sporty yet refined exterior look (overall length: 4,910mm; overall width: 1,860mm; overall height: 1,470mm). Moreover, a 2,845mm-long wheelbase -- 65mm longer than the previous version -- delivers the most interior room in the Grandeur’s class as well as greater stability and a smoother ride. Equipped with a standard six-speed automatic transmission, the new Grandeur comes with two powerful and fuel-efficient gasoline engines: the new Lambda II 3.0 GDI (maximum horsepower: 270ps / maximum torque: 31.6kg.m / fuel economy: 11.6km/ℓ) and the Theta II 2.4 GDI (maximum horsepower: 201ps / maximum torque: 25.5kg.m / fuel economy: 12.8km/ℓ). Industry-leading safety features are standard on the new Grandeur, working to prevent accidents before they happen. Maximum passenger safety is achieved through a cutting-edge chassis design that absorbs and distributes crash energy throughout the Grandeur’s body.

The new Grandeur boasts a suite of high-tech safety systems including VDC (Vehicle Dynamic Control), VSM (Vehicle Stability Management), TPMS (Tire Pressure Monitoring System) and ESS (Emergency Stop Signal). Braking performance also has been significantly upgraded. A nine-airbag system -- including a driver’s knee airbag – is standard in every trim level. The new Grandeur seeks to minimize neck injuries resulting from rear-end crashes by employing a new seat backstructure system.

fic - Gas Station Locations and Gas Prices -Restaurant Ratings - Weather • Eco-Coach - Tracks the customer’s driving performance habits (MPG and CO2 emissions) on a continual and historical basis. Results and environmentally responsible driving recommendations are provided on the owner’s website. More details on Hyundai Blue Link® are available at www.HyundaiBlueLink.com.

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with a number of features, including a wide panorama sunroof, top-quality Nappa leather seats, front and back seat warmers, high-quality suede (tricot) interior, a power driver’s seat that can be adjusted in 14 directions and a uniquely styled button-start smart key. In 2012, when major launches in overseas markets are planned, Hyundai plans to sell 120,000 units globally.

The new Grandeur features Advanced Smart Cruise Control, which automatically keeps a safe distance from a car ahead and provides automatic stop and restart functions in response to traffic flow. Also, the Grandeur features a Smart Parking Assist System that uses a sensor to measure parallel parking spaces, controlling the steering wheel to semi-automatically park the car. With Electric Parking Brake, a simple switch replaces the traditional foot pedal or hand brake. An advanced telematics system makes the new Grandeur a connected communication and control hub, and allows owners to contact their vehicle via smart phone, with the Grandeur’s premium eightinch navigation screen. Grandeur separates itself from other large sedans

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Important News from the world of Hyundai sold in North America during the course of the year, regardless of engine capacity.

Hyundai Reveals New Brand Direction & Statement Hyundai Motor Company offi cially announced its new brand direction and statement at the 2011 North American International Auto Show in Detroit last January.

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Hyundai Motor Company’s Tau Engine selected as America’s 10 Best Engine for the Third Consecutive Year Hyundai Motor Company’s signature Tau Engine was selected as America’s top 10 engine three years in a row. On December 7, 2010, Wardsauto, America’s special- ized automotive medium, chose the Tau engine (5.0 liter, gasoline) as winner of the 2010 10 Best Engine. The outstanding performance of Tau, Hyundai Motor Company’s high-end large engine, has been available in North America in 4,600 cc through the Genesis and Equus models. The new engine that won the 10 Best Engine award is a larger, higher output 5,000 cc direct injection engine that will be available in North America through the new Equus and Genesis product lines. Having been selected three years in a row since December 2008 as a 10 Best Engine, Tau has established itself as a competitive large size engine in the global market, and is expected to help Hyundai Motor successfully launch its luxury sedans internationally and promote the Hyundai’s outstanding product quality. Wardsauto stated that it chose Tau as a winner for its flawless design, larger engine, a direct injection system, and incredible performance, and went on to point out that its fuel economy surpassed that of any other conventional 4,600 cc engine, dismissing any doubts that South Korean cars can reach respectable stature among the world’s top luxury brands. The newly developed 5,000 cc direct injection engine delivers world-class performance with a maximum output of 429 HP (435 ps) and a maximum torque of 376 lb/ft (52.0 kg/m).

Hyundai’s new brand slogan will be “New Thinking. New Possibilities.” This encompasses Hyundai’s new brand concept, Modern Premium, which aims to provide customers with emotional value and experiences beyond expectations through new thinking and new possibilities. The new brand direction also captures the spirit of change at the automaker, which has shown dramatic growth in all areas of business. While traditional premium is usually linked with high prices for the privileged few, Hyundai’s Modern Premium concept is based on the idea that high quality does not necessarily require a high price for a limited class. Hyundai will offer high-end, high-quality values at a surprisingly attainable price and values that customers never experienced or expected. This will not be limited to just the product, but throughout Hyundai’s entire business, operations and services. Hyundai’s new thinking and change in attitude has already been applied in various areas with proven results, such as the highly-successful Hyundai Assurance Program launched in the U.S. market last year and the 2011 Sonata, which shook up the mid-size family sedan segment with its dynamic fluidic sculpture designs and unrivalled power train package. Genesis, which won the prestigious North American Car of The Year award in 2009, also redefined luxury with its attainable price compared to its award-winning power- train and advanced audio and convenience features.

Hyundai’s Santa Fe Receives Highest Marks for Safety in the US Hyundai’s Santa Fe (the 2011 Santa Fe model in the US) once again received recognition for its quality in the US market, this time for its safety. The Insurance Institute for Highway Safety (IIHS) chose the Santa Fe as its 2011 Top Safety Pick on December 22, 2010. The IIHS is a nonprofit organization specializing in research on automotive safety. The institute’s crash tests are widely trusted for their reliability as they are based on

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a vast database incorporating analyses of actual crash accidents accumulated over the past 30 years. The Santa Fe proved its high safety standards by receiving the highest score on all IIHS evaluation categories, which include frontal, side, rear, and roof safety tests. In particular, the Santa Fe obtained the highest score even for the “Roof Strength Test in a Rollover,” which was newly added to the IIHS list of safety evaluations last year, proving the Santa Fe’s safety even in case of rollovers, in addition to frontal, side, and rear collisions. The Santa Fe becomes the fourth Hyundai Motor Company car after Genesis, the new Sonata, and Tucson ix to be named a Top Safety Pick by the IIHS and recognized for its outstanding safety in the North American market.

presence in emerging markets. In 2011, Hyundai plans to reinforce its internal competitiveness and achieve a global sales target of 3.9 million units. Hyundai will also focus on securing core competency for future growth, as well as strengthening cooperation with suppliers and actively carrying out Corporate Social Responsibilities.

Hyundai Sonata Scores the Highest Ever Total Value Index (TVI) to Win US Strategic Vision’s Special Total Value Award Hyundai’s new Sonata has been recognized as the car that delivers the highest value in the US. Strategic Vision, an American firm specialized in automotive research, announced its annual Total Value Index (TVI) scores on January 27, 2011, giving the new Sonata 860 points--the highest score ever— and making it the winner of the Special Total Value Award.

Hyundai Sells 3.6 million Units Globally in 2010 Hyundai Motor Company posted global sales of 3,612,487 units (domestic plants: 1,730,682, overseas plants: 1,881,805) in 2010, a 16.3 percent gain from a year earlier. Sales revenue rose 15.4 percent to 36.8 trillion won from a year earlier as the company sold more cars and improved its product mix, while operating profit also rose 44.4% to 3.2 trillion won. Net profit increased 77.8 percent to 5.3 trillion won, buoyed by robust performance at Hyundai’s overseas plants and subsidiaries. In spite of the persistent uncertainties in recent business conditions, Hyundai achieved some significant milestones in major markets last year. In the U.S., Hyundai achieved both quantitative and qualitative growth: Hyundai’s annual sales surpassed 500,000 units for the first time since entering the U.S. market in 1986, boosted by strong sales of its game-changing Sonata and Tucson. Brand loyalty to Hyundai has also increased, ranking its highest-ever No.3 spot in the J.D. Power and Associates 2010 Customer Retention Study as a result of strict quality management.

In addition, Genesis won first prize in the Near Luxury Car category for the second consecutive year, while Tucson ix ascended to the number one position in the compact SUV category. This year’s TVI was based on a survey of 111,212 consumers who purchased a new car between September 2009 and June 2010 and used it for at least 90 days. Car owners were asked to rate their vehicles in many aspects, including quality reliability, fuel economy, resale price, warranty policies, and purchase price. Winners were selected by category among vehicles that got the highest score on a 1,000-point scale.

Wardsauto’s 10 Best Engine is the only award in the engine category in North America, and is called the “Academy Awards” of automotive engines. Wardsauto selects the 10 best engines among all vehicles

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Strategic Vision was founded in 1972 as a professional consumer satisfaction survey and analysis company. It has announced annual Total Value Index (TVI) and Total Quality Index (TQI) scores for automobiles since 1995, based on car buyer surveys. Strategic Vision research results are known to influence US car buyers’ decisions as they reflect the opinions of actual car owners.

By the Numbers

3.9 Million units: Hyundai plans to achieve a global sales target of 3.9 million units in 2011 after posting global sales of 3.6 million units in 2010.

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Hyundai Motor Company signed a deal February 28 with the International Cricket Council (ICC) to become the ICC’s first official car partner from 2011 to 2015. Under this agreement, ICC officials and players will use Hyundai cars for official transportation for the duration of the ICC Cricket World Cup 2011. The contract extends until 2015. Additionally, Hyundai will be the transportation partner for ICC’s other competitions, such as the Champions Trophy and the World Twenty20, among other exclusive rights. “The ICC Cricket World Cup is one of the biggest sporting extravaganzas and we are proud to be part of this event,” Mr. H.W. Park, CEO of Hyundai Motor India (HMI), a wholly-owned subsidiary of Hyundai Motor Company said at the signing ceremony in New Delhi, India. “Hyundai shares ICC’s deep-rooted passion for cricket and remains committed to supporting the game in the future as well.” Mr. Park signed the deal on behalf of Hyundai Motor Company. The 2011 games take place between Feb. 19 and April 2 in India, Bangladesh and Sri Lanka. In India,

Hyundai will handover a fleet including HMI’s bestselling i10 model, as well as its Santa Fe SUV. The agreement is part of Hyundai’s effort to expand its global sports marketing activities and boost its brand image worldwide. Hyundai has an 11-year association with FIFA, serving as the official automotive supplier to all FIFA-sanctioned events around the world. Hyundai is currently one of FIFA’s top partners and has extended its strategic sponsor ship agreement with FIFA to cover the 2022 FIFA World Cup™ in Qatar. The ICC Cricket World Cup consists of a total of 49 matches with teams from 14 nations. It’s one of the most-watched events in the world, with more than 700,000 spectators in host countries and 2 billion television viewers in 110 countries.

300,000 Units: Hyundai Motor Company has reached an impressive new production milestone in Europe, with the 300,000th vehicle rolling off the assembly line at its manufacturing facility in Nošovice, Czech Republic, just two years after the facility opened, at the end of 2008. Vehicle number 300,000 was an i30cw. The ultra-modern plant produces the i30, i30cw, and newly launched ix20 and exports to 50 countries across Europe, North Africa and the Middle East.

7.7 Percent: Hyundai Motor Company Australia has posted its best-ever annual sales results since the brand was introduced to Australia back in 1986, achieving the biggest market share gain of any brand in 2010, with a total market share of 7.7%, up 1% over 2009.

1 Rank: Strategic Vision questioned about 110,000 people who bought cars in between September 2009 to June 2010, asking them to give points to the vehicles based on expected reliability, expected fuel economy, price paid, expected resale value, innovation and so on. Hyundai‘s 2011 Sonata “stunned” veteran analysts from Strategic Vision, tallying the highest Total Value score in the 14-year history of the study, topping all competitors — past and present — including those in luxury segments. The powerful results begged for an all-new award to be created, thus Sonata took home the first-ever “Special Total Value Award” recognizing its truly superior value.

A Hyundai 5.0-liter R-Spec Tau V8 Engine B IIHS-2011-Top-Safety-Picks C The Sonata scores highest marks ever in Strategic Vision Total Value Index D H.W. Park, CEO of Hyundai Motor India (HMI) and Haroon Lorgat, CEO of the International Cricket Council (ICC)

Among the 24 categories in this year’s survey, the new Sonata received 860 points, the highest TVI score ever. Alexander Edwards, President of Strategic Vision, praised the new Sonata by asserting, “The score was so high that we checked it several times. The new Sonata delivers overwhelmingly high value to consumers in many aspects, including quality, performance, and price.”

Awards & accolades > Regulars

Hyundai Awards

By introducing new models specifically designed for local customers, Hyundai’s sales in China and India are also at an all-time high, reaching over 700,000 units and 600,000 units, respectively. In Russia, Hyundai began mass production of its customized Solaris model in January 2011, further increasing its

The Genesis received 852 points to occupy the first place for the second consecutive year in the Near Luxury Car category. In recognition of its outstanding quality, Tucson ix scored 800 points, surpassing the Honda CR-V and Volkswagen Tiguan to snatch the top spot in the compact SUV category.

The Tau GDI engine, developed over the course of 40 months since 2007, with KRW 16.2 billion in investments, features a direct injection combustion system that directly injects high pressure (150 bar) fuel into the combustion chamber; a variable valve mechanism that continuously absorbs emissions; and a Tuned Intake System (TIS) that delivers high engine performance while reducing emissions and dramatically improving fuel economy over other engines in its class.

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Singapore 2010 Car of the Year Awards

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Croatian COTY 2011, Best SUV reward

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Spain Car of the Year 2011

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KBB.Com’s “Most Researched New Vehicles”

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Top Insurance Industry Safe Car List

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2010 Best Buy and Recommended Awards

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AUTOMOBILE MAGAZINE “ALL STAR”

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JD Power (Customer Retention Study) 3rd

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WardAuto’s 10 Best Engine Winner

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2010 Australia’s Best Cars

On the Record “Ever since the demise of the Tiburon, Hyundai has lacked a model in its lineup that would draw younger consumers (and enthusiasts in particular) into its dealerships. The Veloster was designed to change all that.” Colum Wood, journalist for Auto Guide

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“The most noteworthy success story this year is the Hyundai Sonata, which made a giant leap up 24 positions, from number 29 last year to number five this year. Hyundai’s popular all-new Sonata helped to re-shuffle the deck among the top 20 most-researched new cars of 2010, knocking a few vehicles further down on the list compared to where they were last year.”

“If there are three words that best describe the Sonata replacement, it’ll be “Beyond the convention”. The i45 wowed many when it first appeared earlier this year and till now, it’ll still make one give it a second glance each time it pulls up right in front of you.” A review from OneShift “Sonata is the first car Hyundai has sold in America that’s so good and so keenly priced that any buyer shopping in its market segment must seriously consider it. It’s the first unavoidable Hyundai.” John Pearley Huffman, New York Times

A review from Kelley Blue Book’s kbb.com

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HYUNDAI MOTOR MANUFACTURING CZECH (HMMC) REACHES OUT TO ITS SURROUNDING COMMUNITIES The art of helping others: according to psychological studies, people who do volunteer work experience less physical pain than those who do not. In addition, helping others is said to have even greater beneficial health effects than aspirin that prevents heart diseases. Sharing and giving reduces depression and increases confidence and satisfaction by helping the body generate energy. Such are the benefi ts of volunteer work. Let’s investigate how the Hyundai Motor Family is putting sharing into practice. By Petr Vaněk, PR General Manager, HMMC HMMC donates cars to vocational schools and mayors

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European Press Delegation Test Drives the i40 On December 7-10, 2010, Hyundai Motor Company invited a delegation of 32 European journalists including members of the COTY (Car of the Year) Awards jury to test drive the i40 in Korea. The i40, a strategic mid-size (D segment) wagon (code name: VF) targeting the European market, has been newly developed based on the Hyundai Sonata model, to suit the tastes of European consumers. In addition to the i40, journalists who visited the research center had a chance to test drive Hyundai’s eco-friendly vehicles (BlueOn, Sonata Hybrid, ix35 FCEV). They received first-hand product presentations from engine and design development engineers who quenched their curiosity through an engaging Q&A session. Journalists showed much interest in the innovative 1+2 door design of the Veloster (code name: FS), and asked many questions about Hyundai Motor’s efforts to develop diesel and gasoline engines with lower CO2 emissions. Reporters who test drove the i40 gave the following positive feedback: “The exterior has an elegant, European-style de

sign. Whether the bold design will appeal to all target consumer groups will have to be seen through their ultimate purchase decisions, however, the design is exceptional.” •“  Likewise, the interior design is quite impressive. It can compete against premium European models.” • “The sturdy, European-style steering gives an added sense of security even at high speeds. The hard suspension gives stability to the car and makes you feel well surrounded.” Meanwhile, journalists made the following remarks after test driving Hyundai’s eco-friendly models (Sonata HEV, ix35 FCEV, BlueOn): “ Hybrid Camrys are being unofficially imported from the US into Europe. Sonata HEV seems to have a better drive and performance. It could be launched in Europe.” • “BlueOn was most impressive. It was amazing how it could reach 130 km/hour even before completing half of the test track.” • “Once electric charging stations are in place, they should have no problems replacing regular gasoline and diesel vehicles.” • “I am satisfied with both the NVH and driving performance. They seem to be better than Mitsubishi’s i-MiEV.” • “I didn’t know that Hyundai Motor’s fuel cell technology was this advanced. I’m impressed.” •

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South African Journalists Visit Hyundai Motor Company On January 24-28, 2011, 18 influential South African reporters had the opportunity to visit the Hyundai Motor Headquarters for an eye-opening experience that changed their perceptions about the company. The journalists, who were in Korea for the first time, witnessed Hyundai Motor Company’s high growth potential first-hand by visiting the company’s research center and factory, test driving its cars, and interviewing executives. The delegation, which consisted of South African COTY jury and journalists from the country’s top local press, said that it was able to get a correct understanding of Hyundai Motor through its visits to Hyundai Steel, the Namyang R&D Center, and the Asan Plant. It also had the chance to witness the passion of Hyundai employees to deliver greater customer value. Reporters test drove the Accent, Elantra, Sonata Hybrid, and BlueOn at the Namyang R&D Center and held interviews with executives to better understand the company’s strategies and plans for Africa and the global market. One reporter summarized his visit by saying, “My first visit to Korea, and I am impressed by Hyundai Motor’s global presence, the scale of its facilities, and the passion of its employees to strive toward the top.”

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electric cars and eco-friendly vehicles. The Middle Eastern journalists said that, through their visit, they were able to witness the stellar progress that Hyundai Motor has made in all aspects -- from product quality to performance and design -- and experience the heightened stature of the brand.

Spain / Croatia On October 18-22, 2010, eight reporters representing Spain’s leading daily newspapers visited Hyundai Motor Company’s Asan Plant, Namyang R&D Center, and Hyundai Steel. The reporters, who were interested in Hyundai Motor Company’s phenomenal growth despite its short history, said that they were able to feel the strong drive and initiative that powered the success of the Company. In the meantime, eight jury members of the Croatian COTY (Car of the Year) Award visited the Namyang R&D Center and met with executives at the head offices in Korea. In particular, the jury met with the ix35 product development engineers to get a firsthand briefing on the product, the then one of the final nominees for the Croatian COTY 2011 Best SUV Award, prior to the announcement of the winner in December. Subsequently, the ix35 beat five competing models to win the Best SUV Award in Croatia in December 2010.

On December 6, 2010, HMMC donated 17 cars to technical schools to be used for educational and training purposes of students to experience the most modern technologies used in the automotive industry today. Meanwhile, mayors of the surrounding municipalities of Dobrá, Nošovice, and Nižní Lhoty received car keys to the Hyundai i30cw on December 20. They were given to the mayors as an expression of thanks for their interest and support in Hyundai Motor Company. The gifts were well appreciated, because the existing cars of the mayors were past their prime, and such small municipalities have limited financial resources.

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A European press delegation: at the Namyang R&D Center

Five jury members of the Middle East Motor Awards, a prestigious award recognized throughout the region, visited Hyundai on December 14-17, 2010. They test drove the Accent, Elantra, Azera, and BlueOn, visited the Namyang R&D Center and Asan Plant, and held interviews with Hyundai Motor executives.

By Jeffrey Low, Head, Group Corporate Affairs, Komoco Motors THE WINNERS Class A (below 1.600cc) Class B (above 1.600cc) 1 Avante 21.0km/litre

NF Sonata 15.4km/litre

2 Avante 19.6km/litre

NF Sonata 14.1km/litre

3 Avante 18.4km/litre

Santa Fe 2.7 V6 4WD 10.6km/litre

The Avante 1.6 Auto set an awesome new record of 20.1-kilometres per litre in the 2nd Hyundai Fuel Economy Challenge held in Singapore last 13-14 November.

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C European press delegation: interview at the headquarters D South African journalists: interview at the headquarters E South African journalists: at the headquarters F Middle Eastern journalists: at the Namyang R&D Center G Middle Eastern journalists: interview at the headquarters H Spain reporters: at the headquarters C

I Croatia reporters: at the Namyang R&D Center Museum

In particular, journalists highly praised the stylish design, outstanding driving performance, and spacious interior of the new Accent and Elantra. They were also impressed by the scale and the state of the art facilities of the Namyang R&D Center and the Asan Plant, and by Hyundai’s technology for

In the 100-km round-the-island rally that saw 36 Hyundai cars taking part, the Avante completed the threehour test of fuel efficiency to break the previous record of 19.5km/ℓ registered by a Verna 1.4 Manual in the first all-Hyundai event in March 2009. The new record even surprised the driver, army officer Yang Si Cheng, 36, and his wife Melissa, 36, the navigator, who were taking part for the first time not to find out how low his Avante’s fuel consumption could go, but rather, to spend precious time together before he went to war-torn Afghanistan for a seven-month duty.

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HMMC gives to rebuild a house for the homeless and collects clothes for the needy

that shares values of humanity and supports those in need regardless of race, nation, religion, etc.

On December 21, 2010, HMMC President Kim Eok-jo handed over a check for CZK 100,000 (USD 5,570) to Martin Pražák, the Director of the local charity group Charita Ostrava. The money will be used to rebuild the St. Francis house, a winter dormitory for the homeless in Ostrava. Part of the money came from voluntary collection among HMMC employees.

Q. What have you learned from the experiences of helping others?

In addition, on December 17, representatives of HMMC gave six bags filled with winter clothes to Charita Ostrava. HMMC employees brought in secondhand clothes from their homes to work. Charita Ostrava especially needed winter clothes such as coats, winter jackets, caps, gloves, scarves, as well as shirts, socks, and underwear. Almost 100 kilograms of clothes were collected from the employees in two days. Interview with the PR Manager of HMMC Q. Why is it important for Hyundai to help others and the communities surrounding its plants? Hyundai is one of the biggest and strongest companies in the world. At the same time, Hyundai coming to Central Europe raised a lot of speculations and expectations, because it was from a different nation and a different culture. Those are the main reasons for showing that Hyundai is a good neighbor, a company that cares,

The main lesson we learned from helping others is that it is not the amount of money that’s important, but the rapidness of the response that counts, like the saying, “He who gives quickly gives twice.” For example, there was a big flood in the Moravian-Silesian region in June 2009. Instead of spending a long time to prepare for an action, HMMC decided immediately to send a truck full of shovels, brooms, buckets, rubber gloves, disinfecting agents, etc., which were handed over to the Governor of the region and distributed directly to the people hit by the flood the very next day after the disaster. It was the same with the collection of secondhand clothes from HMMC staff members this winter: the idea was proposed on Friday, information spread through our communication channels on Monday, clothes were collected on Thursday and Friday, and on the very same day, six big bags of jackets, trousers, sweaters, shirts, and other useful items were delivered to Charita Ostrava, an institution that takes care of the homeless people in the region. Q. When did HMMC begin charity activities? And what are HMMC’s charity plans in the future?

Said yang after he won the overall title: “Quite honestly, we only wanted to be with each other before I go

to Afghanistan on 9th Dec. But what a fantastic day it turned out to be. We were really surprised our Avante could get such awesome mileage. We didn’t expect to win anything at all.” The competing cars, ranging from Avante to i30, Sonata, Getz, Matrix, Santa Fe and Tucson, were divided into two sections – Class A (below 1.600cc) and Class B (above 1.600cc). They were all standard Hyundai models, with no modifications allowed because Komoco Motors, as the sole distributor of Hyundai cars in Singapore, started this rally in 2009 with the sole purpose of finding out the true fuel efficiency of Hyundai cars. To make sure that no-one had fuel-saving devices in their engines, the cars had to undergo “scrutineering” on the first day of the two-day event. After the checks, the bonnets and fuel-tank covers were sealed. To make the rally an interesting, absorbing event, the organizers adopted the “Tulips” system of navigation which is used in official motor-rallies the world over. And because competitors are guided only by the dot- and-arrow line-drawings of “Tulips”, without knowing the destinations, this event gains the authoritative stature of an officially accurate reference for branding.

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public, and its first CSR activity was the St. Nicholas children’s party in the municipality of Nošovice where the HMMC plant is located. This event has remained in our CSR calendar since then, while many other activities have been added to our list. For the future, HMMC wants to mainly support the neighboring parts of the region around our plant through charity, environment, culture, local traditions, and sports initiatives. A Money to Charity Ostrava

HMMC was established in July 2006 in the Czech Re-

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FUEL-SIPPING CHAMPIONS IN SINGAPORE

Invitation of Middle Eastern COTY Journalists

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After all, in organizing this event, Komoco would ultimately bury the long-standing myth among Singaporean motorists that Hyundai cars are gas guzzlers. That they certainly are not was driven home by the results of the rally, which took the competitors through three stages of typical Singapore road conditions. Stage One covered the eastern part of the island (Pung- gol-Sengkang), Stage Two the central part (Toa Payoh- Bishan) and Stage Three took in Choa Chu Kang-Bukit Panjang) – which was altogether a good representation of Singapore driving across highways and heartlands. At the end of each stage, the driver-and-navigator teams had to hand in their stage Roadbooks, which recorded the mileage done and the number of routechecks they passed through, before they were given another Road- book full of tulips for the next stage. Missing any route- checks would incur penalties, of course. Despite missing “only a couple”, export sales manager Chua Kheng Siong, 43, whose navigator was his wife Christine Liew, 41, thought he would win Class A with their Avante 1.6 Auto. They finished second in the end, but averaged an impeccable 19.6km per litre. As Chua put it during the

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prize-giving ceremony: “Well, I thought I would win first prize. I knew my Avante would beat last year’s record (19.5km/ℓ), so I wasn’t surprised at all when I bettered it.”

A The participants B Overall champs with Komoco Motors Chief Financial Controller Philip Beng (right)

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DEPUTY PRIME MINISTER OPENS ELITE DEALERSHIP IN NEW ZEALAND

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AMBITIONS OF THE DUTCH DISTRIBUTOR IN THE NETHERLANDS

The type of relationship that we, the Hyundai family in New Zealand, have with our customers is the most important element to the on-going success of the Hyundai brand. And North Harbour Hyundai’s customers have been quick with their praise for the new building layout and design. Here are a few comments: “I love the new service area. It is so clean and bright. I can get out of my car in the underground area, stay dry, and come into this nice bright service reception area to be welcomed by your staff and enjoy the relaxing environment of the customer lounge.”

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By Sue Willson, Executive Assistant, Hyundai Motors New Zealand In a step away from his usual duties, at the end of 2010 the Deputy Prime Minister of New Zealand, Hon. Bill English flew to Auckland especially to open North Harbour, Hyundai’s new world-class dealership. In a ceremony attended by over a hundred guests, Mr. English congratulated Dealer Principal Dave Bonniface and his business partner Marg Kronfeld for having the courage to build on such a scale at a time of economic uncertainty. And the result of Dave and Marg’s determination is a flagship which all other car manufacturers in New Zealand will try to emulate. Howard Spencer, Managing Director of Hyundai Motors New Zealand Limited, spoke about the Grand Opening of North Harbour Hyundai and his passion for the Elite Dealership program. Q. What prompted the team at Hyundai NZ and North Harbour Hyundai to undertake such a huge development Project at this economic time? It is well known that, in times of recession, those organisations who market themselves well, do well and in times of slow recovery the same organisations are front of mind and therefore recover more quickly. Hyundai Motors New Zealand Limited is committed to assisting our dealers develop premises with world-class facilities, worthy of the fastest-

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growing brand in New Zealand and the country’s leader in diesel passenger vehicles. North Harbour Hyundai is making a significant commitment to the future of Hyundai in this region, one which Hyundai customers already recognise, and their certification as an Elite Dealer reinforces the brand’s future in the eyes of the New Zealand market. All Hyundai Dealers in New Zealand understand that it is essential that customer-facing facilities match the superb quality and design of the existing and emerging product offerings from HMC. Q. What proportion of the cost of the Elite Dealership Project was funded by Hyundai Motors New Zealand? Hyundai Motors New Zealand took full responsibility for the cost of the signage (CI). The cost of the furniture (SI) was split 50/50 between Hyundai Motors New Zealand and North Harbour Hyundai. Funding to cover the cost of the building work was the responsibility of North Harbour Hyundai. Q. How has the Elite Dealership building project changed the appearance and size of the dealership? I think that this question is best answered using words from an article featured in New Zealand’s Best of Design Awards Journal 2010. The inclusion of the Hyundai dealership in this publication serves to illustrate the level of exposure and praise accorded to the Hyundai design concept. The article states that the dealership “aspires to the concept of car showroom as gallery space, utilising pristine at-least-double-height white walls unsullied by advertising as a backdrop for its increasingly sophisticated array of vehicles”. The look and feel of the dealership and the quality of services received underpins the full physical experience of owning a Hyundai vehicle in New Zealand. We know we are able to offer New Zealand owners the best experience with their vehicle purchase and operation, and the dramatic elevation of North Harbour Hyundai’s profile demonstrates that. Q. What feedback has been received from North Harbour Hyundai’s customers?

“The kids zone was fabulous. My children watched a movie, and didn’t disturb my husband and I whilst we looked at all the vehicles displayed in the dealership. What I really like about it was the way I could also keep an eye on my children. We could make our decision uninterrupted. Fantastic!” “Your dealership is on a really busy road. The Hyundai signs can be seen for miles, it makes it really easy for me to see where you are.” ‘The new building really reflects the quality of the Hyundai brand‘. It is clear from the reaction of existing clients and feedback from new and prospective customers that the Elite Dealership concept is a resounding success. Q. What are Hyundai Motors New Zealand’s plans for upgrading other dealerships? In line with Hyundai Motors New Zealand Limited’s continued investment in dealership premises and the customer experience, we have committed to completing every New Zealand full dealership’s upgrade to Elite status by the end of 2012. The physical appearance of the Elite dealership, and the operational processes associated with Elite status, all reinforce the brand’s status in New Zealand. It communicates to the market that the brand represents an increasingly high quality product requiring serious consideration from the first point of purchase. The dealership becomes a destination point, providing a physical manifestation of the promise of quality displayed by the existing models; and the new models will continue to enhance the level of prestige in which Hyundai is regarded. New Zealand has the second greatest number of Elite Dealers in the South Pacific, second only to the number in Taiwan. Hyundai NZ increased the number of Elite certified dealers to 6 in 2010, with another 10+ dealers qualifying in 2011 and the remainder in 2012.

A North Harbour Hyundai showroom B North Harbour Hyundai internal view C North Harbour Hyundai side wall logo at night

The Dutch are eager to excel. Being one of the oldest Hyundai distributors is not good enough for the Netherlands. Greenib Car would very much like to become the most ambitious distributor of the Company.

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By Managing Director of Greenib Car, Hans Kwadd

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Korea and the Netherlands have a special bond. It’s common knowledge that Dutchman Guus Hiddink was a successful football coach of the national Korean team. It was another Dutchman, named Hendrik Hamelin, who wrote his famous journals about the Korean Peninsula and its people in the 17th century. Since then, Korea and the Netherlands have maintained an amicable relationship as trading partners. Knowing this, it may not come as a surprise that the Netherlands is one of the longest trading partners of Hyundai Motor Company. As a matter of fact, the Netherlands was among the first countries outside of Korea where Hyundai vehicles were sold. In 1976, the Hyundai Pony was unveiled at the Amsterdam Motor Show for the first time. It was the first step in the long success story that has followed. Hyundai means progress and modernity in Korean -- that has proven to be an understatement in the Netherlands and for the Company’s Dutch distributor, Greenib Car. Aiming Higher

The market share for Hyundai Motor in the Netherlands has continued to rise over the past decades. In 1990, it was just under 1%. That rose to an excellent share of 2.45% in 2000, and reached a staggering 3.9% in 2010. For your understanding, Hyundai Motor Europe reached a record market share of 2.75% in Europe in 2010. For 2011, the Dutch distributor has set new challenging targets for itself -- 4% market share in 2011 and a record breaking 5% market share in 2012! This is an enormous task and an ambitious mission in a country where more than 40 brands fight for the top spot, including VW, Ford, Audi, BMW, Mercedes, Renault, Peugeot, and Citroen. Outstanding Products The Dutch distributor is confident we will succeed. Hyundai Motor Company has given us so many outstanding products that we are ready to take the next step. The Hyundai i10 is expected to be the new king, also thanks to the tax advantages it offers in the Netherlands. The Hyundai ix20 and ix35 are very good cars in their segments -- precisely the cars that people want. All other models like the i20 and i30 are finding their ways to better reach customers, and the new Hyundai i40 must become the challenger in the business segment. Hyundai has also gained in image, especially with the Genesis Coupe and the stunning Hyundai Veloster. Another very important benefit is the 5 year Triple Warranty that instills customers with a lot of confidence.

Good products alone are no guarantee of success in Europe. There are many automakers that propose striking models. They are not all successful in Europe. Hyundai Motor Company is currently growing fast with individuals buying cars. Hyundai needs to grow in the business segment as well. Therefore, Greenib Car has defined two missions for this year. The first is significant growth in the business segment (lease market), and the second is to reinforce communication activities. Why? When we raise the image of Hyundai through good communication initiatives, sales will benefit! We are used to communicating on paper, through radio, and with television. With the advent of the internet, video, and social media networks, we had to change our strategy. We started the change some years ago with a special interactive website for specific models. Since last year, we added blogging to our communication so that we could address our dealers directly. Hyundai News Portal On our website, http://www.hyundai-inside.nl/ blog/, Greenib Car has created a Dutch Hyundai portal with news about Hyundai from all four corners of the world. “When you want to know what is going on in the world of Hyundai Motor, all you need to do is visit this website,” says Mike Belinfante, PR Manager and spokesperson of Greenib Car. “Every event we organize—whether it is a dealer event, press test-drive or a showroom opening –is videotaped and broadcasted on this blog. In order

to make this blog more interesting, we show you Tube videos about Hyundai that appear on the internet. We also share positive press coverage and Hyundai videos. The website is the new portal for everyone who seeks news about Hyundai Motor. The dealers love it, because every little piece of news is directly available and they do not have to search for it themselves anymore. Special Blog for Dealers, Press, and Business Decision Makers A blog is great but not unique. What makes ours special is that Greenib Car will launch blogs specifically for the press and fleet and lease decision makers, like the one for our dealers. These one of a kind blogs will be ready in April when the National Auto Show in Amsterdam opens. Journalists will be able to get all the news and the latest films on Hyundai; we will make special video footages for the press; prepare interviews; inform them of what is coming up and what the new Hyundai models are; provide information on test drives and when they can borrow cars from our press vehicle park; show new commercials; and give access to our image bank and all the press releases. And of course, the site will be made interactive so that they can react. It will be very open, transparent, and easy to use. Why we do all this: when we fine tune our communication, we also make progress in sales, and that is what we really want,” says Marketing Director Bas Wibier. Together with the fine products that Hyundai provides us and the excellent 5 year Triple Care Warranty, we are convinced that we will achieve our goal: be a leading brand with Hyundai in the Netherlands with 5 percent market share by 2012.

HYUNDAI DEALERS OVERCOME THE BIGGEST NATURAL DISASTER IN AUSTRALIA’S HISTORY By Stephen Howard, Media Specialist, Hyundai Motor Company Australia While stories of sharks roaming the flooded streets of the Brisbane CBD may or may not be true, what is certain is Australia started the New Year in the grip of a very real natural disaster. Many parts of the eastern seaboard states of Queensland, New South Wales, and Victoria, have been declared disaster zones by the Australian Government, after experiencing the worst flooding in the country in over 200 years. Lives have been lost, property destroyed, farmland and crops ruined and the clean up for many will take months or even years, and sadly, some will never recover from this catastrophe. Thousands of people were evacuated from their homes as damns overflowed, levies broke, and water entirely engulfed over 120 townships and communities. In Queensland alone, the flood area was over 1 million square kilometers, an area the size of France and Germany combined! Even the stronghold of a modern 21st century city came undone when the Brisbane CBD was inundated when the normally sedate and meandering Brisbane River broke its banks flooding over 30,000 homes and buildings in the sprawling city.

houses floating down rapid flowing rivers, cars upturned and smashing into pylons, and livestock frantically trying to keep above the water line. The very moving images of Australians completely helpless to the power of Mother Nature, highlighted that she knows no boundaries and does not discriminate. Hyundai dealerships around the nation felt the effects of the floods. Three Queensland dealerships were forced to cease operating as stock was moved off premise to safe higher ground. Service centers and car parks were filled with water and power cuts enforced by emergency services making normal trading impossible. Staff at the centers, battling to secure their own homes and trying to guarantee the safety of their families, worked tirelessly to ensure the security of stock and assets at the dealerships. It wasn’t only the immediate flood affected dealerships experiencing issues during the crisis. Stock deliveries were made impossible to many regions across the nation due to road closures on major transport routes. In Queensland alone, between 70-90,000kms of roads were damaged. Over ten Hyundai dealerships nationally were unable to receive vehicles during the crisis.

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Success in the Business Segment While Reinforcing Communications

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The world has been captivated by surreal images of

At one point, Brisbane’s pre-delivery center, had a

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backlog of over 500 vehicles, unable to be processed and delivered during the flood. Importantly for the economy, the pressure is on not only to catch up on the accumulated stock, but to move forward with normal operations as quickly and as safely as possible. Hyundai Motor Company Australia’s CEO, Edward Lee said, “This is a national catastrophe for Australia. Our thoughts go out to the communities affected and to the staff and families of our dealer partners who have been affected by the floods.” He added “I am moved by the courage and bravery the Australian people have displayed.” Hyundai Motor Company has donated AUD$100,000 to the Premier’s Flood Appeal to assist them to rebuild their lives.

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HMCA have also provided two HD45 tray-back trucks and an iLoad (H-1 in other markets) van to the Ipswich City Council to assist the communities affected. HMCA is also implementing a vehicle assistance and repair program. Australians are a proud and resilient people. As soon as the waters receded, volunteers headed to hot spots to offer their help in the big cleanup, while emergency relief funds have raised over AUD$127 million in donations*. Over 20 lives were lost and at the time of writing, many remained unaccounted for. The cost of the floods to the Australian economy will rise above AUD$5 billion dollars,

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with flood damage and cleanup costs estimated to be well over a billion dollars. But, for many who have lost loved ones and their livelihood, the cost of the flood is impossible to calculate. A Brisbane CBD B The Australian Army helping with the clean-up

HYUNDAI MOTOR WORLD

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WE ARE HYUNDAI’S GLOBAL MARKETING SPECIALISTS OF THE FUTURE!

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Hyundai Motor Group plans and operates every program to meet the students’ levesl and establishes diverse environments to induce a consensus of practical understanding Hyundai’s Youth Marketing Team (YMT), the Global Camp host, has differentiated itself from it’s competitors’ one-way, one-shot marketing campaigns by planning and executing programs that induce selfmotivated participation and leadership from the Korean and Chinese students.

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Hyundai hosts a global college student marketing camp, attracting new and young marketing talents from around the globe • Based

on global business practices, HMC launches marketing program for college students • The program intends to increase the awareness and competiveness of college students around the globe to meet global challenges • The program also increases Hyundai’s brand image, as well as the degree of understanding with regards to new BI for young generations

ticipated in fierce competition in the Hyundai College Students Marketing Program In order to find and nurture young talent, Hyundai first piloted the program in Korea and China so that new generations would gain a better understanding of automotive markets and be prepared to lead the industry. In Korea, students had an opportunity to study Hyundai’s global management as a case study for their marketing curriculum.

HMC leads the way with its launch of “HMC Global College Student Marketer Program” to bring up the leaders of the future who are ready to meet global challenges and create value for the world.

Top students were given an opportunity to participate in the Hyundai College Student Marketing Camp Korea (Jan. 31-Feb. 1) to compete against students from other colleges.

On February 15 and 16, approximately 60 marketing majors from major colleges in China and Korea participated in the HMC Global College Student Marketing Camp, which is the first step in 2011 for the HMC Global College Student Marketer Program. Let’s see how the talented students from two countries competed and collaborated with one another at Global camp.

These programs are designed to increase global-era awareness and understanding of the new HMC BI

The talented participants of the global camp par-

This year, those participating students with a demonstrated understanding of Hyundai’s global management through case studies at their respective colleges, experienced Hyundai’s new brand identity and goal, “New Thinking. New Possibilities.” and “Modern Premium”. First, based on Hyundai’s new BI lecture, they were encouraged to create mini slogans, specifically geared to younger generations. In addition, the students put on a fashion show based on Hyundai’s Modern Premium brand goal. Students were given the chance to express the brand in their own way, based on their own understanding.

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In China, Hyundai’s “New Thinking. New Possibilities” BI hasn’t launched, but the students were eager to express the brand in their own way. It reflects how Hyundai’s global competitiveness is perceived in the Chinese market. Also, Korean and Chinese university students, as upand-coming global talents, have gathered to discuss and tackle global issues like environment, famine and poverty, in an effort to carry out the responsibilities of securing the world’s prosperity and stability in the near future.

First, the YMT selected a special team of students to help in planning and program operations. The young Hyundai reporters introduced real-time photos and videos on-line during their time at the camp. In addition, the Korean students welcomed their Chinese counterparts at the airport and had one-on-one conversations in the cars in an effort to maximize the time shared between the two groups. The students also executed their team tasks in Sinchon and Hongdae, the area in Seoul where the youth controls the scene. In order to overcome the physical distance between the two groups of students, the HMT also created better environment for the sharing of opinions by operating SNS Including Facebook (globalyouth@naver. com) and the Young Hyundai website, young.hyundai.com. The SNS environment created during the campaign is still being actively operated by the participants and new students are joining every day. In addition, Hyundai is also planning to operate a separate on-line community to facilitate a continuous ex- change of student opinions.

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keting Camp for Undergraduates to a Marketing Case Competition, depending on the characteristics of each county. In particular, Hyundai will launch the Hyundai Global Marketing Conference for Undergraduates to facilitate direct association among the outstanding participants from various programs. In addition, Hyundai will continuously take hold of opportunities to build a dynamic brand image for the global youth. A Camp Korea B Team Creative Test C Camp Global D In Asan Plant E Executive Vice President of Marketing Division(Won Hong Cho)

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“Hyundai Marketing Camp for Undergraduates” / “Conference” and extend these to a global scale in order to provide talented students with a direct channel to Hyundai.

Hyundai Motor Company will host the events, gathering talented manpower such as those from the Hyundai Marketing Camp for Undergraduates in order provide them with the in-depth experience and knowhow something Hyundai has earned in the global market for the last 50 years. Based on the comprehensive understanding and trust built by these events, participants may very well grow into the promising leaders of various industries in the future, and Hyundai will fully support them to achieve their goals along the way.

Hyundai Motor World

In particular, instead of granting visiting opportunities to overseas-sites for domestic students, Hyundai will provide global talents with the opportunity to visit our headquarters in Korea and join specially designed seminars. In this way, Hyundai Motor Corporation, as a leading company in the domestic market, will be able to educate foreign talents with the right understanding of Korea, but also help Korean talents feel the presence and standing of Hyundai Motor Company in the global market.

Special thanks to the following members of the Hyundai family for their contributions to this edition of Hyundai Motor World. Soojin Hong (HMC), Chloe Jung-A Jung (HMC) Antonio Moon (HMC), Jihye Choi (HMC), Sue Willson (HMNZ)

For this, Hyundai will extend the previous year’s University Curriculum-aligned Program to universities located in countries where Hyundai plants are operated. These extended programs vary from the Mar-

Phone : (82-2) 3464-2152 Fax : (82-2) 3464-3497 Website : www.hyundai.com Register Date : December. 31. 1992 Registered No : (Se) Ba-210 Publisher : Mong-Koo Chung Designed : Killing mario Co., Ltd. Published : March. 30. 2011 Global PR Team Overseas Communication Team

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