Thomas Cook Hotels & Resorts Sunprime Hotels brand presentation
Strong partnership and access to 16 European Thomas Cook Group source markets
European TCG Markets
• • • • • • •
UK & Ireland France Belgium Netherlands Germany Austria Switzerland
• • • • • • • •
Poland Czech Republic Hungary Sweden Norway Denmark Finland Russia
Key facts financial year 2015 Thomas Cook Group Revenue
GBP 8.2 Billion
Passengers
20 Million
Retail outlets
3,110
Aircraft
91
Employees
21,813
Strong portfolio of travel brands
Strong portfolio of travel brands
Thomas Cook Hotels & Resorts: Summer 2016 : 190 Hotels in 16 Countries
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New: 2x Turkey 1x Greece
New: 1x Greece
New: 1x S pain
New: 3x Greece 1x S pain
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Thomas Cook Hotels & Resorts: Summer 2016: 190 Hotels in 16 Countries
Croatia
Austria
1x
6x
16x
1x 2x
1x
4x
17x (1x new)
Bulgaria 2x
2x
5x
Germany
Tunisia
Spain
3x
5x
5x (1x new)
Montenegro
Portugal
1x
1x
Turkey
Cape Verde
14x (2x new)
1x
19x
6x
Thailand 1x 1x 2x
Morocco 1x
Greece
1x
Gambia 1x
15x (1x new)
2x
23x (3x new)
2x
5x 1x (1x new)
5x 1x
Cyprus Egypt 6x 1x 1x
3x
1x
4x
1x
status summer 2016 7
Six strong brands:
Brand
Key features
• • • • • • • • • • • • • • •
Target group
Premium brand Prime location with first row views 4 star+ (4-5 Star) Superior services, added values, strong software (F&B) Local hotel style, cosy architecture Quality driven Individual, quiet & conservative Personal space
• •
Budget leisure brand Sincere 3 - 4 star hotels in popular holiday destinations Good quality for money Easy comfort / simplicity – no frills Fresh design at the cutting edge Family run atmosphere Free Wi-Fi throughout the entire hotel
•
Adults only brand 4 star(+), good location Contemporary, trendy style Fitness classes, good gym and spa facilities Free Wi-Fi throughout the entire hotel Peace, quiet and relaxing
• •
•
Mini mood board
Adults friendly brand Discerning couples, single travelers and small families Higher income Ø age 45+
Smart shopper couples, single travelers, friends and families Ø age 45
Adults only (16 years and over) Travelling as couples, with friends, ‘mother & daughter’ etc Higher income Ø age 45 Quality driven
Six strong brands: Brand
Key features
Target group
• • • • •
Prime Family Resorts 4 star(+) Modern contemporary style Good location Many facilities and activities for children & teens Free Wi-Fi throughout the entire hotel Lollo & Bernie as family mascot Spa, gym and fitness Apartments for the whole family
• • • •
Families with children Quality driven Higher income Ø age 38
Family resorts 4 star volume driving units Family rooms Free Wi-fi throughout the resort Varied entertainment program for the entire family Lollo & Bernie as family mascot
• • •
Families Medium income Ø age 40
Trend consciousness atmosphere Affordable style Basic entry rate with seducing plus packages Individually designed hotels Inspiring, healthy food concept with love for local products Professional sport and well-being programs
• • •
Higher income city elite age between 25-60 Cosmopolitan explorers, young professionals & modern families
• • • • • • • • • • • • • • • •
Mini mood board
Sunprime Hotels
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About Sunprime Sunprime Hotels is a brand belonging to Thomas Cook Group with 15 hotels in 5 countries. The brand is specifically designed for adults (16 years and above).
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The vision
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Geographical coverage
Cyprus Greece Spain (Mallorca, Canary Islands) Thailand Turkey
# Hotels
15
# Rooms
2,117
# Beds
4,234
Status summer 2016
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Our portfolio: 15 properties in 5 countries
Spain Sunprime Atlantic View (LPA) Sunprime Coral Suites (TFS) Sunprime Waterfront (PMI) Sunprime Palma Beach (PMI) Sunprime Monsuau (PMI) Sunprime Ocean View (TFS)
Turkey Sunprime Dogan Side Beach (AYT) Sunprime Alanya Beach (AYT) Sunprime Numa Beach (AYT) Sunprime C-‐Lounge(AYT) Sunprime Beachfront (DLM)
Cyprus Sunprime Ayia Napa Suites (LCA)
Greece Sunprime Platanias Beach (CHQ) Sunprime Miramare Beach (RHO)
Thailand Sunprime Kamala Beach (HKT)
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Target group & key selling points
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Target group Sunprime is for “grown-‐ups only”: We target adults (16 years and above) such as partners, your best friend or a workmate Majority of guests are between 25 to 60 years old with an average age of 45 years
Hard working adults with limited time, independent and experienced travelers Sunprime guests appreciate “the good things in life” such as food & wine, fitness & spa, good service and comfortable & modern style
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Key selling points Adults only hotel with an age limit of 16 years and above.
Good location within walking distance to the beach, to shopping and good restaurants.
Peaceful and quiet with a modern and contemporary design and style, always with a different twist and personality. Excellent gym and fitness studio/program as well as a modern spa with great choice of treatments (not HKT)
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Sunprime brand features Reception & Lobby: A central point of welcome, information and service. Here you will be helped 24/7 by knowledgeable staff and get helpful support when you need advice to plan your holiday. Lounge: Your living room during your holiday and the natural meeting spot for relaxation; an area where everyone will feel at home. Minimarket: Here you can buy quality fresh bread, wine, pastries, fruit, snacks, toiletries and other necessities Restaurant: Appreciating the good life. The décor in the restaurant is stylish and the atmosphere is relaxed. Our chefs create a variety of international dishes and local specialties.
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Sunprime brand features Rooms & suites: For that little extra comfort and convenience with a variety of suites and different room types such as: Prime Room, Prime Studio, Prime Suite, Junior Suite, Grand Suite. Fitness Studio: Fitness and yoga are very popular activities during our guests’ vacation and an unique selling points. The fitness studio should have a fresh feeling and a prime location. Gym: Is an important activity during our guests’ vacation and an unique selling point. The Gym should have a fresh feeling and a prime location. They have a view or indirect light through ceiling win. Spa: Is a retreat that gives a little extra to the vacation. The look light, fresh and modern with a flavour of the local design when it comes to materials. Display of a range of products for sale. Pool and pool area: A peaceful, calm relaxed area with plenty of comfortable sunbeds and large parasols.
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Sunprime brand features Free high speed Wi-‐Fi in the entire hotel
MySunprime: A responsive online platform (incl. chat function with hotel staff and with other guests) and information system on hotel facilities, activities, interactive maps etc.
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Standards
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Main property entry requirements
Exclusivity • Exclusive for Thomas Cook Group´s tour operators and online channels. Location • Prime location in resort, preferably by the beach and maximum 750 meters to good shopping and restaurants. Any deviation must be agreed between the TCG tour operator and TC Hotels & Resorts. Average capacity • Minimum 100 apartments , average 150 – 250 apartments, 4 star, modern/contemporary design.
Guest rooms Minimum requirements • A majority should be studios with kitchenette, minimum 27m2 • Room architect plans & interior decoration to agreement mutual between owner & Sunprime • Small kitchenette (1,20m) with carbon filter smoke extractor/kitchen fan, water boiler, coffee brewer, fridge , two cooking rings, sink faucet, kitchen towel and kitchen utensils. • Cleaning, dish washing and making of the beds 7 days/week. Change of bed linen & towels 7 days/week on request from the guest, • Air condition free of charge • Safe box laptop size free of charge • High speed Wi-‐Fi, (see Wi-‐Fi/HSIA/Media) • Minimum size 32 '' LCD TV • TV channels, internationals TV news i.e. CNN, BBC, Euro sport in English 22
Main property entry requirements, ctd.
Guest rooms, Minimum requirements, ctd
• • • • • • • • • • • • •
Enough number of electrical sockets Enough number of hooks Preferable open wardrobes Full length mirror Bed lamps for reading Black out curtains and voile curtain Iron and iron board Water upon on arrival (1.5l) For all Swedish ICA clients a gift (according to standard) should be delivered upon arrival, paid by Ving. Sunprime welcome attention upon on arrival (0.5l good bottle of wine) For all For all Scandinavian repeaters (segment 5) a good bottle of wine (0.5l) should be delivered upon arrival Prebooked supplement for Scandinavian guests “Keep Your Room” (extra charge) Prebooked supplement for Scandinavian guests “Welcome package” (extra charge)
Balcony/terrace • Balcony/terrace: 1,20 x 3 m • Two comfortable chairs and table on balcony/terrace
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Main property entry requirements, ctd.
Bathroom • Walk-‐in shower with glass screen/sliding doors • Magnifying mirror • High eco-‐friendly quality soap & shampoo dispensers • Bathroom amenities incl. hairdryer Towels, bathrobe, bed linen according to Sunprime standard • Face towel (50x70 cm) • Bath mat (50x70 cm) • Bath towel (100x150 cm) • Beach & Pool towel (100x200 cm) • Bed linen • Bathrobe + slippers Sunprime bed & pillow comfort • Bed measurement 1,00 mx2,00 m • Top bed mattress 7 cm • Pillows measurement 50x65 and 65x90 cm per person and quilt according to Sunprime bedding standard
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Main property entry requirements, ctd.
Rooms & suites types: Prime Suite, Suite for two people (one room) with sofa. The layout varies, but all Prime Suites have a terrace or balcony. Prime Studio, Suite for two people (one room) . The layout varies, but all Prime Studios have a terrace or balcony. Junior Suite, Suite with living room and bedroom, ideal for two people. All our Junior Suites have a terrace or balcony with different views
Grand Suite Spacious and well-‐appointed two-‐room suites for larger party. There is plenty of space for up to four people. All Grand Suites have a terrace or balcony
Prime Room, Fresh and stylish double rooms perfect for two people. Modern furnished with varying size and layout. All our double rooms have a balcony or terrace.
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Main property entry requirements, ctd.
Restaurants • • • • •
One combined à la carte restaurant and buffet restaurant (preferably indoor & outdoor area). Capacity covering the number of all-‐inclusive and à la carte guests. Fully equipped à la carte show kitchen. A la carte menus to be agreed with TCH. Fulfill HCCP criteria’s
F&B supplements
The following Sunprime supplements to be sold as pre-‐book. Rates to be agreed separately: • Breakfast buffet according to Sunprime standard. • Sunprime All Inclusive. • Sunprime Inclusive Large (7 breakfast + 5 lunches + 5 dinners including beverage). • Sunprime Inclusive Small (7 breakfast + 5 dinners).
Bars • • • • •
Lounge bar area covering approx. 25% of the guests in the hotel (including entertainment area). Indoor (air conditioned) and outdoor area, connected to afternoon/evening bar. Pool Bar Bar menus to be agreed with TCH. Fulfill HCCP criteria’s
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Main property entry requirements, ctd.
Entertainment • • •
Area covering approx.. 25% of the guests in the hotel (including lounge bar area). Indoor (air conditioned) and outdoor area, connected to afternoon/evening bar/Lounge. Area for soft entertainment such as piano/guitar player or DJ. Entertainment minimum 3 times per week.
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Main property entry requirements, ctd.
Reception / Lobby • • • • • • • • • • • •
Size according to local regulation Reception desk staffed 24/7 with English speaking staff. Seating area. Two guest computers free of charge. 55 “ touch screen. Check in luggage service space (Thomas Cook Airways). Luggage room Changing room with showers. Free welcome drink for the guests. Medical service space, Defibrillator. TC Tour operator service space
Public music
• Multi-‐channel sound system for broadcasting of Sunprime music in all public areas (lounge, restaurant, lounge, gym, spa, pool). See separate specification.
Wi-‐Fi/HSIA/Media
• Wi-‐Fi High Speed without extra charge in the public area (–60 dBm signal strength) and Wi-‐Fi in 100 % of the guest rooms (10Mbit/s per 100 rooms of true bandwidth to Internet). See separate description. 28
Main property entry requirements, ctd.
Fitness exercise room/studio: • • • • • • • • • •
The room should have a minimum size of 100 m2 to be used for group training eg aerobics, yoga. Allocated in prime location in the hotel with natural daylight and no columns Head room 3 meter (high ceiling) Air condition Professional music equipment with headset (amplifier, spekaers 4-‐5, CD player, MP3, wireless transmitter) Professional equipment for group training (step up boards, barbells & weights, mats, yoga mats, exertubes) Professional aerobics wooden floor. Separate switches for AC and music system. Mirrors on minimum 2 walls. One storage 5-‐10 m2.
Gym • • • • • • • •
The room should have a minimum size of 100 m2. Prime location with natural daylight and no columns High ceiling (head room) 2,5 meter Techno gym equipment according to Sunprime standards. Sound system with music. AC system. Separate switches for AC and music system. Mirrors on minimum 2 walls.
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Main property entry requirements, ctd.
Spa • • • • • • • • • • • • •
Modern spa minimum 100 m2 incl. reception and waiting area min 20 m2. Small kitchen or kitchenette min 5 m2. One toilet. Minimum of three treatment rooms; one single treatment room min 12 m2, one duo treatment room min 17 m2, and one pedicure/manicure room min 12 m2. Shower in minimum one of the treatment rooms. One storage min 3 m2. Electrical, adjustable treatment beds. Sound system with music in all areas. Warm light with dimmer in treatment rooms. AC in all areas. Separate switches for AC, music system and dimmer. Prebooked SPA treatment” (extra charge) supplement for Scandinavian guests. Layout/designand equipment according to Sunprime standard.
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Main property entry requirements, ctd.
Recreation area: pool & garden
• The size of the pool shall be minimum 2 m2 per room with sloping/inclined bottom starting from depth 120–130 cm and deeper up to 180–200 or deeper (for water aerobics), • Minimum heating is 28 degrees in winter season (October–April). • Sufficient pool deck area: 0,75 sunbeds per guest & one parasol for even two beds. • Sunbed model according to Sunprime standard. • Portable stereo with headset for water aerobics
Beach
If beach belong to the hotel beach chairs and umbrellas should be free of charge
Minimarket • A minimarket is required, minimum size of 80 m2. • Storage and other service area. • Fulfil HACCP criteria’s.
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Binding standards and services defined in manuals as well as guidelines
Brand Manual
Brand description including philosophy, customer service, hardware and software requirements
Corporate Identity & Design
CI/CD standards regarding signs, stationary and uniform
Health & Safety
Regular external health & safety checks: Eco/fire/pool/water/food/safety/room check and other safety checks. Code of operation & other polices according to TC contract
Quality & Standards
Operational and service standards for all departments.
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Quality assurance – minimum standards
• Online review portals:
Holiday Check overall 5.1 / 85 % TripAdvisor overall 4.25 Zoover 8,5
• Health & Safety:
FTO Standards
• Sustainability:
Travelife Gold Award EU ECO label after 2 years of operation
• Complaint ratios:
Max. 2 % in each TC source market
• Guest surveys:
NE: Min 85% Satisfaction Max 5% Dissatisfaction Min 4,1 on a 5 scale
other markets: Min 85% Satisfaction
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Commercial aspects
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Competitive fee structure for participating hotel partners
Type
Fee TBN
Starter Package* & Technical Servives
Fee Base One-‐off
Royalty Fee
TBN
Gross Revenue
Marketing Fee
TBN
Gross Revenue
Special Arrangement
For non-‐all inclusive hotels
F&B and Spa Revenues
* Inclusions starter package: Next page 35
Starter package
Initial Services: • Coverage of franchisor`s cost processing of the application, reviewing the site, assessing market potential, evaluating the plans for existing layout, inspecting and architect/design/Corp ID/ IT/product support to local architect and design team to the property during construction/ refurbishment/conversion, providing services during the pre-‐opening or conversion phase
•
Support in recruitment of spa and fitness staff
•
Design and set-‐up special designed server music of rented hard-‐ and software (2 days)
•
Set-‐up support of hotel specific designed guest web information portal for in-‐house promotion (10 days)
•
Set-‐up and download support of hotel specific software for guest touch screen information (4 days)
•
Set-‐up support of promotion video for Sunprime brand and partner hotels (1 day)
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Starter package
Initial training for hotel: • Brand training for management and all staff members (2 days) • F&B training (5 days) • CRS training (1 day) • Spa & fitness training in central venue (5 days)
Extensive web presentation & promotion on TC web sites including professional photos and video Professional photo and video shooting of hotel Marketing & Sales: Being a part of a new, strong brand and unique concept, top priority within marketing & sales in all relevant source markets, priority positioning in Thomas Cook Group distribution materials/channels (online/offline), dedicated Thomas Cook Group sales & marketing activities
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Services & Support
•
Regular on site visit and online support by experienced Sunprime product and IT experts
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Annual quality analysis with suggestions for product improvement
•
Support for achievement of quality goals
•
Regular supports on recommendation and quality performance
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Online support to ensure best possible online guest communication
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Yearly support to recruit spa and fitness stuff as well as training and central venue
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Additional operational and investment cost Type
Fee
Fee Base
Rent of hardware for music system
1,200.-‐ EUR
Per year
Support & development of special designed guest web information portal for in-‐house promotion
500.-‐ EUR
Per year
Support & development of touch screen
500.-‐ EUR
Per year
Recruitment & training costs for spa and fitness staff (2-‐4 employees, depending on size of the hotel)
Included in the staff cost, see next page
Per year
Uniform
10-‐25.000 EUR
Per year
F&B training of chef in central venue
Cost basis
Per year
EU (4 staff) Staff cost spa, fitness: Salaries training, flights, insurance NON EU (4 staff) Staff cost spa, fitness: Salaries training, flights, insurance.
Cost of 6572 EUR per month (aprox 6 month) + accommodation and meal
Cost of 4666 EUR per month (aprox 6 month) + accommodation and meals 39
Summary
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Join us on our journey to success
Enhanced product proposition through Sunprime standards generating high customer satisfaction, repeat business and upsell opportunities. Close partnership with Thomas Cook Group and access to 16 international TC markets. Clear marketing & sales strategy. Cooperation with experienced team of experts. Competitive fee structure and attractive contractual models.
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