Thinking outside the (mobile) box: Other important high-value applications for sensor fusion Alissa M. Fitzgerald, Ph.D. | 4 June 2013
10th
anniversary
Overview • About AMFitzgerald • Sensor fusion • Thinking outside the mobile box
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AMFitzgerald: MEMS product development services Process Technology Integration Low Volume Design Strategy & Production Simulation Prototyping
AMFitzgerald in-house
Package & Test
Foundry Production
Strategic partners
• Design and pre-foundry development of custom MEMS – In-house prototype fabrication (150 mm wafers) by our engineers, not operators – Process integration for volume production – Smooth transition to production partners
• RocketMEMSTM semi-custom sensors • Make vs. buy decisions; technology strategy Page 3 © AMFitzgerald 2013
Sensor fusion: human brain in the [control] loop
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Sensor fusion: highly trained human brain in the loop
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Boeing 777 cockpit © AMFitzgerald 2013
Sensor fusion, basic: control loop
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Sensor fusion, advanced: Kalman filters, etc.
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Source: National Instruments © AMFitzgerald 2013
Sensor fusion embodiment
Microprocessor
Firmware
Sensors
Algorithms
A/D converter
PCB and Passives
Signal processing
I/O
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If you’re not already in Mobile, you missed it
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There are plenty of other large markets for sensor fusion • Top industries in the USA (by annual revenue) – – – – – – – – – – –
Petroleum Steel Motor vehicles Aerospace Telecommunications Chemicals Electronics Food processing Consumer goods Lumber Mining
Well-known to MEMS people
Source: The CIA World FactBook
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Why not explore some of these other huge markets?
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Heating, Ventilation and Cooling (HVAC)
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Heating, Ventilation and Cooling (HVAC)
IR motion detector
Behavior prediction
Price: $250
Multiple MEMS temperature sensors Data source: Wired Magazine, Oct. 2011
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Heating, Ventilation and Cooling (HVAC) ~10M thermostats purchased each year in US (TAM ~ $0.5-2.5B) ~250M thermostats installed in US homes, light commercial IR motion detector
Behavior prediction
Price: $250
Multiple MEMS temperature sensors Data source: Wired Magazine, Oct. 2011
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Intelligent Home Appliances
Vacuum
Roomba
Pool cleaner
Mirra
Gutter cleaner
Looj
Source: iRobot Page 15 Sensors Expo 2013
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Intelligent Home Appliances
Vacuum
Pool cleaner
Roomba
Gutter cleaner
Mirra
MEMS inertial sensors
Looj Machine learning
IR sensors Touch sensors
Acoustic sensors
Source: iRobot Page 16 Sensors Expo 2013
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Intelligent Home Appliances
LG TrueSteam Dryers
Breville Smart Oven
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Intelligent Home Appliances Humidity sensors
LG TrueSteam Dryers
Temperature sensors
Optical sensors
Breville Smart Oven
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Animal Management Bovine estrus cycle detection, with iPhone app
Source: Dairymaster
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Animal Management Bovine estrus cycle detection, with iPhone app
MEMS motion sensor Price: $150 Temperature sensor
Source: Dairymaster
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Animal Management ~265M dairy cows in the world (TAM ~ $40B)
MEMS motion sensor Price: $150 Temperature sensor
Source: http://www.dairyco.org.uk/
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Precision Viticulture • Optimize growing conditions and improve vineyard yield using technology – Promoted by CSIRO in Australia
• Measurement systems: – – – – –
GPS mapping GIS (geology, terrain) Meteorology Soil sensors Light sensors
Sources: CSIRO, Wine Institute Page 22 Sensors Expo 2013
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Precision Viticulture • 4 billion sq. meters of vineyards in USA – $3.5B in grape sales in 2007
• Distributed sensor network opportunity – Assume one sensor cluster per 100 sq. meters (conservative) 40M clusters just for USA
– Assume $100/cluster – USA TAM ~ $4B – World TAM ~ $40B?
Sources: CSIRO, Wine Institute Page 23 Sensors Expo 2013
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Gardening Parrot Flower Power
Similar product: Koubachi (Swiss)
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Gardening Parrot Flower Power
Light sensor Temperature sensor
Humidity sensor
Similar product: Koubachi (Swiss)
Soil fertility (salts) sensor
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Infinite combinations for sensor fusion
Navigation • • • • •
Accel Gyro Magnetometer Altimeter Ultrasound
Environment • • • • • •
Pressure Temperature Humidity Light Sound Occupancy
Biological • • • • • •
Gas Particles Organics Salts DNA Bacteria, etc.
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The iPhone has trained us to expect sensing devices
Sensor fusion is already part of this 1 yr. old child’s world
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Sensor fusion will drive demand for more sensors • Will the MEMS industry finally start to streamline? – – – –
Standards: first steps taken Reference designs Faster time to market Help end users integrate sensors more easily
• The “Internet of Things”
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RocketMEMSTM: a new era in MEMS development •
Foundry-ready sensor designs – Lowers risk, time and cost of new sensor development – Supports emerging markets, lower initial volumes
•
First run: pressure sensors, Q3 2013, at Silex Microsystems
•
Customer supplies sensor spec, AMFitzgerald delivers customized chips run on established foundry process
•
More sensors in the future…
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Summary There are more applications for sensor fusion!
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Company contact information
700 Airport Blvd. Suite 210 Burlingame, CA 94010, USA Phone: +1 (650) 347 MEMS Fax: +1 (650) 347 6366 General Inquiries:
[email protected] RocketMEMS:
[email protected]
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