The world s premier online luxury fashion destination

The world’s premier online luxury fashion destination 1 GLOBAL POWER BRAND Every month over five million women visit NET-A-PORTER to read, browse a...
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The world’s premier online luxury fashion destination

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GLOBAL POWER BRAND Every month over five million women visit NET-A-PORTER to read, browse and shop the latest runway looks from the seasons most sought-after collections. As the world’s premier online luxury retailer, we inspire customers with an

innovative mix of fashion news, trend reports and style advice. Our groundbreaking weekly magazine is created in-house by a team of world-class writers and design creatives.

“Synonymous with luxury, NET-A-PORTER is the perfect platform to reach a high-spending global audience” 2

Our global audience Age

The average age of our customer is 33 Profile

99% are female 52% are married/living with a partner 33% have children Occupation

CEO, senior executive, lawyer, medical practitioner, media or fashion director Annual Household income

£170,600 Annual spend on luxury fashion

£13,400

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style by numbers Every month NET-A-PORTER engages with the world’s most fashion-forward women. Site statistics: NET-A-PORTER US UK

Unique users Page views

Global

1.3m 878k 5m 19m 16m 102m

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Inspiring editorial With our acclaimed editorial format, NET-A-PORTER customers can read and shop straight from the page. FASHION FIRST

Featuring the latest need-to-know trends, street-style looks, luxurious shoots and in-depth designer interviews, our interactive weekly magazine is read by over 111,000 women who spend £12,216 on fashion every year. THE BEAUTY EDIT

No chic outfit is complete without the makeup to match. From runway trends to the hottest new products, NET-A-PORTER customers are passionate about beauty, spending an average of £1,224 on cosmetics and treatments per year.

Source: NET-A-PORTER Insight Panel 2012

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CULTURE AND STYLE Our global hotlist covers books,

films, music, travel and popular culture. GETAWAY GLAMOUR

NET-A-PORTER customers go on vacation an average of 11.5 times per year.

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Fashion anytime, anywhere Read, watch and shop on the go with NET-A-PORTER’s iPad and iPhone apps. It’s the new way to shop. iPHONE 750k downloads and counting.

4+ rating in the iTunes store.

iPAD 237k downloads and counting.

Winner of two Econsultancy Awards for the Fashion’s Night Out Window Shop and has a 4+ rating in the iTunes store.

“I do like using style apps on my iPad and I also like to shop online. I love NET-A-PORTER in particular. Being a working mum with four children, having the ability to shop online is wonderful” Victoria Beckham, WWD, 18 April 2012 7

24/7 Chic Join the style conversation. Each day we interact with fashionable, tech-savvy women through our social media platforms. • 941,681 Facebook fans • 325,623 Twitter fans

“Where women can have whatever they want overnight” W Magazine

• 2,770,639 YouTube video views • 150,494 Instagram followers • 7,052 Tumblr followers • 13,010 Pinterest followers • 459,066 Google+ followers

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Advertising Opportunities Online magazine Designer A-Z Creative solutions The Edit Net-A-Porter TV Contacts

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onLine Magazine Our acclaimed online magazine fuses e-commerce with 52 weeks of cuttingedge editorial content.

Advertising benefits include a highimpact , full-screen advertising format (950x624), amazing brand exposure and impressive click-through rates.

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Designer A-Z Our designer A-Z page is a high-traffic area, generating over three million page impressions per month. It’s the first port of call for our most loyal customers when they shop their favorite designers. The perfect platform to promote your brand, this page offers a high-impact display format (300x600) which is video-enabled.

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Creative solutions The dedicated NET-A-PORTER promotions advertising team offer market-leading creative solutions. Opportunities include unique partnerships, sponsorships and bespoke integrated advertorials.

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THE EDIT The essential guide to the new style directions for the season, The Edit features the hottest trends, expert advice and hand-selected must-buys.

PROENZA SCHOULER 321379

This bi-annual trend bible is sent to 100,000 of our highest-spending customers and targeted external distribution channels. It is also digitally available on the website and the iPhone/iPad apps. Issues

Spring Summer – March Fall Winter – September advertising Positions

Gatefold, ISFC, OBC, DPS, SP, IBC

TREND 16

House call

TREND 4

Shoe shine SL_SHOE_SHINE.indd 1

9/10/12 4:14 PM

YVES SAINT LAURENT 321918

SL_HOUSE_CALL.indd 1

9/10/12 3:53 PM

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Net-A-porter TV NET-A-PORTER TV provides users with a unique interactive experience, where they can watch and shop all of their favorite designers. From the hottest runway shows and exclusive interviews to inspiring shoots and trend reports, NET-A-PORTER TV

can be accessed on mulitple platforms including mobile, iPad and Google TV. Special opportunities include sponsorship, pre-rolls (10 seconds) and MPU (300x25).

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Contacts As the world’s premier online luxury retailer, we can offer you a unique opportunity to engage with customers on a global scale. Increase brand awareness and help drive sales by making the NET-A-PORTER Group your preferred marketing partner.

Please contact

Tess Macleod-Smith Vice President, Publishing and Media [email protected]

Carissa Wyten Group Fashion Advertising Director [email protected]

Kizzy Wheatcroft-Peake Group Advertising Manager [email protected] +44 (0)20 3471 4731

Emily Jones Advertising Account Manager [email protected] + 44 (0)20 3471 5398

Alice Quinn Advertising Sales Co-ordinator [email protected] +44 (0)20 3471 5023

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Awards & honors 2012

Creativity Media Awards – Gold Award Honorable Mention for KARL launch and NET-A-PORTER’s Window Shop for Fashion’s Night Out Econsultancy – Grand Prix Award Innovation in Mobile Marketing

2011

100 Best Companies to Work For (no.98) The Sunday Times

Racked Awards Best Shopping Site

British Inspiration Awards Fashion Category – Natalie Massenet

WGSN Global Fashion Awards Best E-tailer 100 Best Companies to Work For (no.29) Natalie Massenet – Aenne Burda Award Vanity Fair New Establishment List Natalie Massenet (no.52)

The Wired 100 – Digital Britain’s Ultimate Power List Natalie Massenet (no.20) Retail Week Technology Awards Best Designer Site The Sunday Times IT Team of the Year The Observer Innovators Supplement Natalie Massenet (Top 50)

Media Guardian 100 Natalie Massenet (no.96)

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We look forward to helping you craft the perfect solution for your brand.

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