The WhatWorks Membership Program. Building Better Organizations, Building Better People

The WhatWorks® Membership Program Building Better Organizations, Building Better People B E R S I N & A S S OCI AT E S Making the Most of Your Orga...
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The WhatWorks® Membership Program Building Better Organizations, Building Better People

B E R S I N & A S S OCI AT E S

Making the Most of Your Organization’s Talent In the 21st century global economy, talent is the difference. Businesses that acquire, engage, develop, manage, and retain top talent will have a significant advantage over those that don’t. However, developing and implementing a business-aligned talent and learning strategy is no easy feat. Time, resources, and money are required. You already know this, but how do you make it clear to those who don’t? It’s one thing to guess or assume that strategies make a difference. However, it’s quite another to see proof from a source you trust. That’s the difference that research from a trusted, knowledgeable source can make. Research-based data can help you convey the value of talent management and enterprise learning to business stakeholders in your organization and enlist their support for a strategic approach to these initiatives. Bersin & Associates is a research and advisory firm that offers a wide range of research resources, guidance, and other services for human resources and learning leaders and professionals. Our WhatWorks® Membership Program combines timely and actionable research resources, benchmarking tools, advisory services, and professional networking for you and your team. Enduring organizations are talent driven. With the WhatWorks Membership Program, you can build world-class talent and learning strategies, programs, and systems at an accelerated pace. Bersin & Associates supports you in building better organizations and better people.

The Advantage of a Talent Strategy

Median 2008 voluntary turnover

Median 2008 turnover among high performers Companies that cut workforce by 10% or more between 2008 and 2009 Median revenue per employee

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Intermediate or advanced strategy

No strategy

10%

12%

3%

5%

23%

32%

$181,900

$144,400

Bersin & Associates

Bersin & Associates: A Trusted Source for Talent Insight

Companies Who Trust Us

Since Josh Bersin founded the company in 2002, more than 5,000 organizations, including 69 of the 100 largest U.S. companies1 have used our research to deliver high-impact employee learning, leadership development, and talent management. Why is our firm a go-to source for HR and L&D decision makers seeking product and market data, insight on trends, and expert advice on enterprise learning and talent management?

• Accenture

Below is a representative list of WhatWorks members:

• Allstate Insurance Company • Archer Daniels Midland Company • Bank of America Corp. • Boeing • Chevron Corp. • Children’s Healthcare of Atlanta Inc. • Cisco Systems Inc. • Coldwell Banker Real Estate LLC

Objective Research That People Trust

• Credit Suisse

We base our research on quantitative data such as objective surveys, detailed interviews with executives and practitioners, and vendor briefings, not opinions and best guesses. Because business and economic conditions are always changing, our research into all areas of corporate learning and talent management is ongoing so we can give members current, relevant perspectives.

• Defense Intelligence Agency

As a result, many organizations from a broad range of industries have used Bersin & Associates research. Of the 74 industry categories making up the Fortune 1000’s largest corporations, we have provided research to the top-ranked company in 46 of those industry categories. Also, many Fortune 500 companies across a wide range of industry sectors have used Bersin & Associates research, including:

• Hewlett-Packard Company

• Aerospace and Defense: 8 of

• Food Service: All of the top 5

• McDonald’s Corp.

• General Merchandise: 4 of the top 5

• Merck & Co. Inc.

• Global Corporate Outsourcing

• NIIT (USA) Inc.

the 10 largest • Beverages: 4 of the top 5 • Commercial Banking: 8 of the top 10 • Computer Software: 7 of the 10 largest • Computer Hardware & Office Equipment Companies: The top 7 • Diversified Financials: 5 of the top 11 • Entertainment: 3 of the top 5 • Electric and Gas Utilities: 9 of the top 16

Consultancies: 8 of the top 10 • Insurance (Mutual Life/Health): 4 of the 5 largest

• Ernst & Young LLP • Federal Aviation Administration • FedEx Corp. • Fidelity Investments • General Mills Inc. • Intermountain Healthcare Inc. • Limited Brands Inc. • MasterCard Inc. • McCain Foods Limited

• Pfizer Inc. • Qualcomm Inc. • Research In Motion Limited

• Insurance (Stock Life/Health): 5 of the top 6

• Rockwell Collins Inc.

• Mail, Package, and Freight Delivery: The

• Starbucks Corp.

top 2 • Telecommunications: The top 4

• Food Consumer Products: 4 of the top 5

Analysts Who Are Industry Leaders Our analysts are among the most respected names in the human capital industry. We are frequently invited to speak at training and HR conferences, write for leading industry publications, and are widely acknowledged as thought leaders in human capital and how technology affects it. We are also widely acknowledged as experts by media, including The Wall Street Journal, NPR, Human Resource Executive, CFO, and Workforce Management.

• State of Massachusetts • Synovus Financial Corp. • Takeda Pharmaceuticals North America Inc. • Toyota Motor Sales USA Inc. • Trinity Health • Total System Services Inc. (TSYS) • U.S. Department of Health and Human Services • U.S. Department of Veteran Affairs • W. L. Gore & Associates Inc. • Wal-Mart Stores Inc. • Watson Wyatt Worldwide Inc. • Xerox Corp.

1

According to the 2009 Fortune 500 list.

WhatWorks® Membership Program

• YUM! Brands Inc.

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The WhatWorks® Membership Program Fewer than 35% of HR professionals feel they have the knowledge, experience, and business savvy to be highly effective. Bersin & Associates designed the WhatWorks Membership Program to help HR and L&D executives and professionals improve their effectiveness and efficiency, increase alignment with business leaders and organizational initiatives, and earn respect from other business professionals within their organizations. The WhatWorks Membership Program is an integrated offering that combines timely and actionable research resources, benchmarking tools, advisory services, and professional networking for HR and learning organizations. Our membership includes four elements: • Research: You benefit from a robust online library designed to benefit executives and professionals at all skill levels and in all job roles from introductory to the most advanced. Membership includes: + Hundreds of research studies, reports, bulletins, and case studies spanning all areas of enterprise learning and talent management. + A solution provider library with hundreds of vendor profiles and valuable evaluation and selection tools. + Webinars on a variety of trends and topics (live and recorded). + Illustrative models and frameworks. ADVISORY SUPPORT RESEARCH • Advisory Support: Members have unique access to some of the most knowledgeable analysts in the L&D and talent management industry and can get customized guidance through: + Analyst advisory calls for one-on-one answers and guidance on topics, BENCHMARKING NETWORKING trends, and challenges – or bring an analyst in on a call with a work team. + An Ask the Experts database where our analysts respond to member questions in 24-48 hours. You can ask your own questions or easily browse responses to other member queries. + Focused roundtables and advisory support to help your organization increase its efficiency and effectiveness. • Benchmarking: See how your learning, talent management, and leadership development initiatives compare with similar size organizations as well as others in your industry. You can access: + Exclusive factbooks for corporate learning, talent management, and leadership development. + Unique scorecard assessments for corporate learning, talent management, and leadership development. • Networking: Members have learning opportunities not open to other HR and learning professionals, including: + Receive a special discount to attend our annual IMPACT Conference and invitations to special membersonly sessions while you are there. + Monthly interactive, virtual roundtables that allow you to meet and talk with professionals and executives facing challenges similar to yours in discussions facilitated by Bersin & Associates analysts.

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Bersin & Associates

Membership || Building Better Organizations Without guidance, an organization is forced to go through the normal learning curve of talent and learning programs – learning by experience, which means trial and error. If new leadership comes in, the business may become impatient with the outcome and change direction. Clearly, successful initiatives need to move quickly. Research can rapidly accelerate the development of a new learning or talent management program through use of collective knowledge. The WhatWorks Research Program allows you to get smart fast and: • Forge Executive Support: You can show business leaders how others in your industry are approaching talent and learning initiatives and offer concrete ideas about how to respond. • Maximize Your Achievement Potential: Without the insight that research provides, implementing a new initiative can be filled with costly missteps. Because you can leverage the experience, data, benchmarks, and frameworks developed through research, you will develop solutions at a faster pace and with far greater Rapidly Accelerate Talent and Learning Solutions effectiveness and efficiency than organizations that lack the benefits of research. See how you stack up Leveraging the experience, data, and frameworks developed through research allows against the bestyou in your industry learn from the mistakes ofbusiness others. and HR alignment. to rapidly buildand world-class solutions with strong Re-benchmark against world class leaders

With research Without research Develop and implement the roadmap

Organizational and Program Effectiveness and Efficiency Get smart fast, learn best practices

Assess current state against best practices

Build a new strategy, design and build roadmap

Create internal alignment and agreement

Design a new learning or talent program Roll it out

Maximize your achievement potential

New staff or leadership

A new idea, reorganization, or a new executive.

Design the program Hire a consultant

Time to Change

• Optimize Your Organizational Structure: With more pressure than ever to cut costs and do more with less, we help you discover ways to improve governance, maximize resources, share services, avoid redundancies, and improve value. • Improve Strategies, Programs, and Processes: Our research gives you detailed information and guidance on “what works.” We can help you improve effectiveness and increase business alignment – while minimizing risks and costly mistakes. • Maximize Business Impact: Research can show talent and learning professionals how to demonstrate a provable, bottom-line impact and be the strategic partner that business leaders need. • Select the Right Vendors and Partners: With hundreds of potential vendors to choose from, how do you choose the appropriate one for your organization? Our tools will allow you to rapidly learn best practices and design solutions to make that decision easier. WhatWorks® Membership Program

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Membership || Building Better People Regardless of the stage of their professional development, the WhatWorks Research Program can supplement the knowledge of your team. Bersin & Associates’ resources are designed for every level of experience and for every project stage. • New Practitioners: Discover practices, strategies, terminology, and typical industry solutions. • Functional Experts: Understand best practices, case studies, vendor offerings, measurement, and winning implementation approaches. • Team Leaders: Learn about organization, governance, planning, operations partnering with the business, and transforming the organization. • Multi-Functional Leaders: Become proficient in industry trends and benchmarks, develop connections to other executives, and master world-class industry solutions. Our research resources expedite the development of all team members; their increased knowledge and understanding of best practices will improve their work as individual contributors, better support your organization’s initiatives, and prepare them to take on new responsibilities.

Learning the Ropes

Becoming an Expert

Career Growth Functional expert, experienced specialist, project leader

Leading the Team

Team leader, functional leader, senior manager, or director

Transforming the Organization

Multi-functional leader, HR or L&D Executive

New practitioner or new to an area or project

Years of Experience

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Bersin & Associates

The Bersin & Associates Difference

The Source of Current, Business-Relevant Research

If you want to create a world-class HR or learning organization, research is essential. For worldclass research, there’s only one source – Bersin & Associates. We will help you:

Bersin & Associates is the most trusted

• Explain the Business Impact of Learning and Talent Initiatives: Our research shows that the single largest career frustration for the HR and L&D professionals is a lack of respect and alignment from business leaders. The best way to earn the trust of these executives is to explain the business impact of talent and learning initiatives in terms of hard dollar costs and investment returns. We provide the research and tools you need to connect with top business leaders, build credibility, and align your objectives with corporate strategy.

L&D leaders and practitioners.

• Avoid the Mistakes of Others: Whether you’re focused on building a strategy, designing a mission-critical program, or developing new processes, you don’t need to start from scratch – even if the work is new to you. We guide professionals and managers to world-class levels without the need to learn from cruel experience.

Our research library covers many areas of

• Accelerate Change: Research makes the entire organization smarter in a fraction of the time. Teams can rapidly build alignment, communicate clearly to executive management, and constantly stay ahead of market and business changes. Bersin & Associates research allows you to compare your organization with those in companies of similar size and industries so you can identify strengths and weaknesses. We also provide unbiased research that helps you select the right technology and solution providers. • Implement Practical and Meaningful Measurements: Anything that can be measured can be improved. Learn how to use businessbased metrics for all aspects of your work. Not only will these metrics help you measure progress and effectiveness, they’ll also help you make compelling business cases. • Educate Your Organization: If you want to create world-class strategies, we do the research that can show you the way. We deliver our research in a completely integrated and customized program so your organization can rapidly develop the maturity level of your talent and learning programs, people, processes, and systems.

source for enterprise learning and talent management research and advisory services because we have proven to be an unbiased source of timely, accurate data for HR and You won’t find our material rarified and academic. We specialize in pragmatic, actionable research that offers up-to-date best practices, benchmarks, solutions, and trends.

Our Research Library enterprise learning and talent management with industry studies, case studies, research bulletins, presentations, research reports, illustrative models, webinars, quarterly TalentWatch™, factbooks, and videos. Enterprise Learning • Organization and Governance • Learning Programs • Content Development • Learning Measurement • Learning Technology • Informal Learning Talent Management • Talent Strategy • Workforce Planning • Performance Management • Leadership Development • Succession Management • Competency Management • Sourcing and Recruiting • Talent Management Systems

To find out more about Bersin & Associates’ WhatWorks Membership Program, call us at (510) 251-4400 or email [email protected].

WhatWorks® Membership Program

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A Reputation That Inspires Excellence More than 100,000 HR and L&D executives and professionals receive and read our monthly online newsletters, making us the most respected name in human capital research. Here’s what some of our clients say about us:

“At Extra Space Storage, we really believe we have the premier learning and development strategy in our industry. Our association with Bersin & Associates has made this possible.” Karen Langham Vice President, Learning and Development Extra Space Storage

“I am looking forward to another great year with Bersin & Associates...have to admit...I have belonged to quite a few associations/ organizations throughout my career. Bersin is the first one that actually helps me do my job better.” Patricia (Tricia) Rhine Leadership & Organizational Development Specialist Center for Learning and Organizational Development - People, St. Joseph Medical Center

“Our improved LMS program has been very successful, in large part due to the advice and research we did up front with your team. Because of successes and achievements over the past five years, I have recently been promoted to vice president of global education.”

“The research you have done

has inspired us to reach beyond what we imagined before.” Jane Pierce

Director, Performance Management Archer Daniels Midland Company

Mike Fallon Vice President, Global Education TIBCO Software Inc.

Bersin & Associates, LLC

180 Grand Avenue, Suite 320, Oakland, CA 94612

(510) 251-4400 [email protected] www.bersin.com

Why do they say these things? Because they know our research and services have the potential to transform an organization.