The “We Can Initiative”™ For Sponsors
An Exclusive Recycling Initiative & Publication Catering to the New York City Community
What is it? •
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The We Can Initiative's goal is to create a publication that raises local concerns and awareness of the environment in and around the New York City area. We will be raising most of our money through sponsorships, advertising, and a recycling program. The recycling program consists of incentive-based advertising for local restaurants, eateries, hospitals and any establishment that contains excess recyclable goods, which are not being recycled. In return for the advertisement we ask for their recyclable goods, not their dollars. The money that we raise will be donated to local charities and organizations that are involved with helping to better the community and the environment. Aside from the money they will receive, we will have an ongoing interactive role with them throughout the year. This initiative will create "buzz" all over New York as the new and innovative way to encourage recycling and build environmental awareness. The upcoming bi-annual publication will be created by AVI Publishing INC., and will be an exclusive publication that will be distributed all over the New York City area. The magazine will feature articles and editorials about recycling, the environment, and various initiatives that New York City, its organizations and corporations such as YOU are taking on.
AVI Publishing, INC. 408 E. 92nd Street, Suite 26B, New York, NY 10128 (O) 800.330.2136 (D) 646.201.5499
[email protected]
Our Demographic Profile Employed NYC
8,382,988
100.0
Management, professional, and related occupations
3,079,837
36.7
Service occupations
1,389,202
16.6
Sales and office occupations
2,272,500
27.1
Farming, fishing, and forestry occupations
24,609
0.3
Construction, extraction, and maintenance occupations
633,091
7.6
Production, transportation, and material moving occupations
983,749
11.7
OCCUPATION
NYC Income Households
7,060,595
100.0
Less than $10,000 $10,000 to $14,999 $15,000 to $24,999 $25,000 to $34,999 $35,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100,000 to $149,999 $150,000 to $199,999 $200,000 or more Median household income (dollars)
809,507 453,320 822,611 807,043 1,047,001 1,297,712 746,384 639,525 202,640 234,852 43,393
11.5 6.4 11.7 11.4 14.8 18.4 10.6 9.1 2.9 3.3 (X)
5,516,841 64,102 1,837,421 11,667 390,779
78.1 (X) 26.0 (X) 5.5
6,568 344,175 3,699 1,196,637 17,660
(X) 4.9 (X) 16.9 (X)
With earnings Mean earnings (dollars) With Social Security income Mean Social Security income (dollars) With Supplemental Security Income Mean Supplemental Security Income (dollars) With public assistance income Mean public assistance income (dollars) With retirement income Mean retirement income (dollars) *US CENSUS BUREAU
Our Distribution •
• 200,000+ Copies around the NYC Area Distribution in All Major Participating Establishments, Select Businesses, Newsstands & News Racks around the City
Production • Trim: 8” X 10.5” , Perfectly Bound • Minimum of 40# Recycled Glossy Stock for Body • Minimum of 100# Recycled Glossy Stock for Cover AVI Publishing, INC. 408 E. 92nd Street, Suite 26B, New York, NY 10128 (O) 800.330.2136 (D) 646.201.5499
[email protected]
2009 Sponsorship Rate Card
Central Park Package—$55,000
Exclusivity in your Field • Your Logo on Green Bags + Exclusivity • 2 Page Editorial Coverage Inside Front Cover Spread + Outside Back Cover Access to our Database of our “Green” Audience Magazine Rack Placement with Company Logo • Exclusive Right to Monthly Newsletter “Sponsored by YOU” Ad on Trucks that Pick Up from Establishments Ad Stickers on Recycling Bins in all Establishments • Banner at Events and Functions • Banner Ad on Website • We Can T-shirt with Your Logo * Discount for Fighter Jet Media Advertising •
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Bryant Park Package—$37,500 •
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Ad Stickers on Recycling Bins in all Establishments • Mention in all Events & Functions • Banner Ad on Website • We Can T shirt with Your Logo • 2 Page Editorial Coverage Access to our Database of our “Green” Audience • Inside Back Cover Ad Double Page Spread in Front of the Magazine Ad on Trucks that Pick Up from Establishments
Washington Square Park Package— $20,000 • •
Mention in all events, functions • Banner Ad on Website We Can T-Shirt with Your Logo • 1 Page Editorial Coverage • Double Page Spread
**All Rates Include Both Editions in 2009** AVI Publishing, INC. 408 E. 92nd Street, Suite 26B, New York, NY 10128 (O) 800.330.2136 (D) 646.201.5499
[email protected]
Past/Existing Projects:
“Israel’s 60th: Past…Present…Future…” – Custom Publication Commissioned by the Israeli Consulate Catering to an Affluent Audience in the NY-Metropolitan Area. (250,000 circulation) •
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Mercedes-Benz Polo Challenge (Venue: Bridgehampton Polo Club) The “If Not For Grace” Charity Event – Seeking to Create Positive Change for Less-Than Fortunate Children in all Regions of the World through Charitable Endeavors and Donations, Catering to New York’s A-List Communities.
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The “Our Green Book” – A “Who’s Who” Exclusive Directory of all companies that are associated with or are planning to become green (100,000+ Circulation through residential complexes, Newsstands, and News Racks around NYC area).
Fighter Jet Media: An Innovative Patented Advertising Outlet for the use of all Military & General Aviation Planes for the purpose of Outdoor Advertising
Some of Our Existing Clients:
AVI Publishing, INC. 408 E. 92nd Street, Suite 26B, New York, NY 10128 (O) 800.330.2136 (D) 646.201.5499
[email protected]