The University of Hong Kong  Faculty of Business and Economics 

The University of Hong Kong (HKU) HKU, as a leading international institution of higher learning in Asia, strives to attract and nurture outstanding scholars from around the world through excellence and innovation in teaching and learning, research and knowledge exchange, contributing to the advancement of society and the development of leaders through a global presence, regional significance and engagement with the rest of China.

The University of Hong Kong (HKU) HKU is an international institution and English is the medium of teaching and learning. About 50 percent of the academic staff and 25 percent of the student body are from outside Hong Kong. In the 2009-2010 academic year, there were 22,139 students (11,589 undergraduates, 10,550 postgraduates), of which around 6,388 were Mainland Chinese and international students.

The University of Hong Kong (HKU) HKU is ranked 22 worldwide (and the highest in Asia) in the “2011 Quacquarelli Symonds (QS) World University Ranking”, while the “2011 The Times Higher Education (THE) World University Ranking” puts HKU as 34 worldwide and second in Asia. It is no doubt that HKU has emerged as one of the top universities both globally and regionally. More information on HKU today can be found at: http://www.hku.hk/about/.

Faculty of Business and Economics (FBE) FBE offers many programmes from the undergraduate to the master and doctoral levels, as well as EMBA and executive education. Its full-time MBA programme was ranked the first in Asia by The Economist in 2011. More information on the Faculty can be found at: http://www.fbe.hku.hk/.

Faculty of Business and Economics (FBE) HKU is an international institution and English is the medium of teaching and learning. About 50% of the academic staff and 25% of the student body are from outside Hong Kong. There are also thousands of overseas exchange students every year. We therefore have an international learning environment as well as bountiful experience in teaching and accommodating students from overseas.

Faculty of Business and Economics (FBE) In addition to teaching in Hong Kong, FBE has offered an MBA (International) programme in Shanghai since 1998. It is one of the first degree programmes offered in the Chinese mainland by a non-mainland institution since China’s economic reform and opening-up.

Faculty of Business and Economics (FBE) These alumni in Shanghai, together with those in Hong Kong, will be part of the rich resources that we will draw on in the lineup of representative companies for site visits and speakers to share their business insights. All in all, FBE is very well poised to offer a successful summer programme on China business and economy for both overseas and local students.

"Global Business in Asia: New Horizons" is a summer academic programme which was first launched in 2012. The aim of this programme is to provide participants with an in-depth understanding and first-hand experience of the current economic development and business environment in China.

The programmeme lasts for four weeks with the first two in Hong Kong and the last two in Shanghai. The mornings are devoted to classes with lectures and discussion while the afternoons are left for guest speeches, site visits and group projects. Group activities such as sightseeing will be arranged to broaden the participants' exposure.

Students will be enrolled into 2 courses of 6-credit each: 1. (6 credits) This course begins with an overview of the China business environment and macro-/micro-environmental factors, followed by the analysis of Chinese business practice, cultural value, consumer behaviour, manufacturing and servicing industries’ development, etc. Practical China business management issues including corporate culture, people management, quality management, etc. will be discussed. Besides, various marketing techniques in China including brand management, marketing strategy, marketing research, etc. will also be explored during the course.

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(6 credits) This course begins with an overall understanding of China’s recent economic development and the role of Hong Kong, followed by deeper analysis of the major sectors such as external trade and investment, industry and technology, finance and other services, the labour force and human resources. It will end with some specific current economic issues such as the internationalization of the RMB, China’s investments overseas, Shanghai's free trade zone, etc.

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ICAC InvestHK Habitsu Cafe HK Convention and Exhibition Centre HK Exchanges and Clearing Limited Rosewood Hotel Group Soap Cycling TSL Jewelry

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Baosteel CIC Lloyd’s of London Metro Shanghai Popcap China Sheraton Shanghai Pudong Hotel Alcatel-Lucent

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EMC Touchmedia G-Waterfront Café Restaurant Peace Hotel Shanghai Lingang Economic Development Group

Participants’ Nationalities •Canada •China •Denmark •France •Germany •Hong Kong •India •Ireland •Italy

•Korea •Macau •Norway •Romania •Singapore •Taiwan •United Kingdom •United States of America •Venezuela

Participants’ Home Universities •Aarhus University • Arizona State University •Bard College at Simon's Rock •Boston University •Cardiff University •City University London •Cornell University •Drew University •Exeter University •Fordham University •Guangxi University •Hamburg School of Business Administration •King's College London •National University of Singapore •Nottingham University, Ningbo •Old Dominion University •Parsons The New School for Design •Queen's University •Rutgers University •Simon Fraser University

•Sun Yat-sen University •The City University of New York •The Lawrenceville School •The Ohio State University •The University of Hong Kong •Touro College Berlin •University of Brighton •University College Dublin •University College London •University of Alberta •University of Bath •University of British Columbia •University of Calgary •University of California, Berkeley •University Of California, Davis •University of California, Irvine •University of California, LA •University of California, Riverside •University of California, San Diego • University of California, Santa Barbara • University of California, Santa Cruz

•University of Chicago •University of Durham •University of East Anglia •University of Exeter •University of Illinois •University of London •University of Manchester •University of Miami •University of Rochester •University of Southern California •University of Toronto •University of Warwick •University of Waterloo •University of Western Ontario •University of Wisconsin- Madison •University of York •Vanderbilt University •Wilfrid Laurier University •Williston Northampton School •Yonsei University

Guest Speakers            

Professor CHEN Edward K.Y.- Distinguished Institute Fellow, HKU Mr. DONG Tao Douglas - Shanghai Foreign Investment Development Board Ms. HONG Jie - PDD Group Ltd. Ms. KI Leonie - New World Development Company Ltd. Mr. LEUNG David - Onyx Environmental Product Ltd. Mr. LIU Teddy - New World Development Company Ltd. Mr. MAN Derek - Bank of Tokyo Mitsubishi UFJ (Hong Kong Branch) Mr. WAN Wilson - China Merchants Securities (HK) Company Ltd. Ms. WONG Bianca - Jebsen & Company Ltd. Dr. XIAO Geng - Fung Global Institute Mr. YAGYU Masakazu - The HK Japanese Chamber of Commerce and Industry Mr. YRIGOYEN Francois de – ManpowerGroup

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Eligibility Undergraduate students of any discipline Proficient in English language Prior study in economics or business is not necessary No knowledge of Chinese language is required Selected applicants may be interviewed through Skype

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Visa Application Participants have to make their own travel plan to come and leave Hong Kong. Note that since they will gain HKU credits, they have to enter Hong Kong with a student visa even though they can come to Hong Kong as tourists without visa.

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The logistics  Accommodation will be arranged by the programmeme. All participants in the programmeme, including those from Hong Kong, are expected to stay together during the whole four weeks for better academic and cultural exchange. They will be provided double rooms in a HKU dormitory for the first two weeks and in a hotel near the teaching venue in Shanghai.  Round trip flights between Hong Kong and Shanghai will be arranged by the programmeme to ensure on-time and full attendance for all the teaching and learning activities. The programmeme will also arrange transportation for site visits and sightseeing activities in both cities that are part of the programmeme.

• Christine Bancroft, Queen’s University, GBIA2012 “I have gained a broad understanding of business environments in a variety of industries in both HK and Shanghai. The programmeme provides two interesting courses particularly the Chinese economy and you also get a very good knowledge and taste of the two cities. Visits to the Peace Hotel, Convention Center and China Merchant Bank were my favourite site visits. I also enjoyed being in a group of international students. Loved the Bund in Shanghai and the proximity of the HKU Center to it. Overall a terrific experience!” • Anne Bruntse, Aarhus University, GBIA2012 “The programmeme provides insight to China's economy, marketing and culture while at the same time offers the opportunity for an international network and a great experience. It has been a tight schedule but I want to come back to both Hong Kong and Shanghai to work and live. It was good to have the combination of site visits, lectures and sightseeing. I would recommend GBIA to my friends!”

•Jon Ma, Princeton University, GBIA2012 “The schedule was very well designed and I enjoyed the guest. I enjoyed the lectures especially those about the Hong Kong Economy, China trade, Hong Kong financial system, and Hong Kong and China cultures.”

•HOCHMAN Joshua Tim, University of Bath, GBIA2013 “I am very happy to have been selected to partake in the GBIA2013 programmeme. It has enhanced my knowledge of this dynamic and interesting part of the world and its economy. In addition, I have made many valuable contacts and friends from each corner of the world."

• HU Yang, City University London, GBIA2013 "I really enjoyed the courses, the professors are both very helpful. I think they would benefit my future studies overall. I also enjoyed the opportunities to get into corporations in different areas and listen to their experience in the industry. I had a great time with new friends I met here, four weeks already made us very close, we explored the cities together and that's the best part in the four weeks."

• LEE Preston Miles, John Jay College of Criminal Justice, GBIA2013 "My experience in Hong Kong was an excellent experience. Experiencing the culture in Shanghai for the first time was quite an experience too! I would definitely mention this programmeme to my friends who are majoring or interested in Business or Economics."

• JIANG Yichun, Arizona State University, GBIA2014 “Overall the experience was very good. 4 weeks went by so fast that I didn’t even notice. I especially enjoyed the company visits in Hong Kong. The two classes were very interesting. Although towards the end the workload was a bit heavy, but our group enjoyed working on it, and I really learned a lot. I am now very interested in marketing, and I’m planning to add marketing as my second major. “

• BRIDGE Lara, Cardiff University, GBIA2014 “It was a great experience, I met a lot of different people from different cultures, and fully experienced the Chinese culture myself. I would recommend GBIA to my friends as it was a great experience and a real eye opener."

• CHOI Sung Il, Yonsei University, GBIA2014 “Studying and living in Hong Kong and Shanghai for four weeks was a rewarding experience. The two cities were the most vibrant places in Asia and they are worth to visit in your lifetime. Not only I could build academic knowledge about the most developed cities in the world, but I also learned lifetime experience by interacting with local people and international students.“

• SKALL Thomas, Aarhus University, GBIA2014 "An amazing experience. In four weeks you get so many experiences, both academically and cultural. You make a new network of friends from all around the world. After attending the programme you really feel inspired to get an international career. The mix of the academics, cultural exchanges and new friends from all around the world really motivates you to pursue an international career in the future."

Website: http://www.fbe.hku.hk/academic-programmemes/summer-programmemes/gbia Enquiry Email: [email protected]