The Ultimate Luxury Lifestyle

The Ultimate Luxury Lifestyle Lux Worldwide Media Pack 2014 Lux Worldwide unites the world’s finest luxury brands and their consumers. Comprehensiv...
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The Ultimate Luxury Lifestyle

Lux Worldwide Media Pack 2014

Lux Worldwide unites the world’s finest luxury brands and their consumers. Comprehensive independent luxury lifestyle editorial across 66 specialist departments fully integrated with over 3,500 of the world’s finest luxury brands UK’s leading luxury ecommerce hub (integrated content linking to hundreds of luxury online boutiques), visited by affluent consumers to discover, browse and buy a wide range of luxury products & services. 1,108,114 visitors (787,134 Unique users). Highly targeted audience (29.2% returning visitors, Average 3.74 pages per visit) with a strong social media presence with over 60,000 followers on Facebook and Twitter.

Targeting the Online Luxury Consumer Ecommerce Advertising

Sponsorship

Luxury brands are spending less on traditional media and evermore on a wide variety of digital and interactive communications to create awareness and drive consumer engagement. Lux Worldwide was launched in 2012 and offers integrated brand communication and advertising solutions to help luxury brands leverage their investments in digital and reach the online luxury consumer.

Lux Worldwide inspires its audience and enables them to discover and purchase a wide range of high-end luxury products and services. 100+ Clients include internationally renowned and specialist luxury brands.

Boutiques

PR

Online Video

Social Media Mobile Apps

Lux Worldwide Clients

Audience Profile

73% of LUX Worldwide users visit the site at least once per week. 71% use the site to browse, discover and purchase luxury products and services. 86% cited ‘Websites’ as their primary source of information and advice about luxury goods and services. 73% plan to travel abroad more than three times in the next 12 months (32.61% more than 5 times). Most popular topics: Fashion & Accessories, Watches & Jewellery, Hotels & Travel, Fine Dining & Bars.

57% have household incomes in excess of £100,000 (17% over £200k) and 74% are married or co-habiting. 65% are aged between 30 and 49 with 86.72% visitors from the UK. 42% access the site via a mobile/tablet. (Source: LUX Worldwide readership survey)

Independent Luxury Lifestyle Editorial

Lux Worldwide publishes high-quality independent editorial about every aspect of the luxury sector: • Events • Eat, Drink and Sleep • Fashion • Lifestyle • Transportation • Watches & Jewellery • Travel Editorial featured on the home page, dedicated magazine sections, monthly magazine highlights and specialist departments plus all related company profiles. Ecommerce - Shop the story.

Access to all of the World’s Finest Luxury Brands

Over 3,500 luxury brand profiles fully integrated with Lux Worldwide Editorial.

Brand information accessible via 66 specialist departments of luxury products & services.

Lux Worldwide Magazine

Blogs – More Time-Sensitive than Articles

Covering launches, events and up-to-date news across all aspects of the luxury sector…

…the Lux Worldwide blog is a dynamic, everchanging resource to the luxury consumer.

The Ecommerce Edit

Shopping editor’s selection of the best luxury products & services available to buy online.

The Lux Worldwide shopping edit is updated Daily

Shopping, Offers & Exclusive Packages

New product launches, special offer and exclusive packages with ecommerce links

Directly driving ecommerce sales, bookings and enquiries. .

Weekly Email Newsletter

Delivering the week’s most popular editorial, blogs, event and ecommerce related content.

The newsletter is currently received by 10,000+ registered Lux Worldwide members.

Lux Worldwide Social Media

Over 61,000 highly engaged social followers across Facebook and Twitter alone

Dedicated social content, events and editorial shared throughout the day.

Advertising & E-Commerce Solutions

Advertising - Home page take over: £6,000 per month - Exclusive home page leader board plus 2 x skyscrapers: £4,800 per month - Exclusive specialist department leaderboard plus 2 x skyscrapers: £2,400 per month - Run of site advertising: £50 per thousand impressions - Exclusive weekly email newsletter advertising: £1,800 Sponsorship - Overall site sponsorship: £12,000 per month - Interactive Magazine Sponsorship £4,800 per issue - Specialist department sponsorship: £2,400 per month Featured company with enhanced profile - 1-2 departments (E.g. private members clubs or fragrances or bespoke tailoring): £60 per month - Multiple departments: (E.g. watches & pens & jewellery & leather goods): £90 per month - Ecommerce partner (E.g. retailer, online brand boutique, hotel/restaurant) £60 per month Ecommerce - Product/service featured in all ecommerce edit and email: £100 per insertion

Featured Brand Partnership Programme

Enhanced company profile positioned at the top of all relevant departments & linked to all editorial. Products and services showcased across all Ecommerce areas (homepage, email and shopping). In-depth independent editorial features showcased on the homepage and all relevant departments. ROS display advertising (Banner & Skyscrapers) 10,000-50,000 Ad impressions. Unlimited blog pieces and social media posts. Facilitation of partnerships with complimentary luxury brands. Promotion of partner events via dedicated partner events area on website and via email. Comprehensive and regular reporting to measure ROI (Google Analytics). Quarterly updates to “Enhanced” company profile. Prominent positioning amongst the world’s finest luxury brands. Annual packages £2,400 - £,4,800/per annum

Case Study: Cartier Enhanced Company Profile

Branded background image.

Boutique locations with maps.

Link to company web site and ecommerce.

Comprehensive heritage & history.

Links to client’s social media

High definition video gallery.

Deep ecommerce links.

Image galleries with click to buy.

Mobile, tablet and interactive brochure downloads.

Includes all related editorial

Full contact details with optional “enquire” button.

Awards, royal warrants etc.

Links to related microsites, blogs and forums.

Links to all related departments

Bespoke Marketing Solutions for Luxury Brands

Printed luxury lifestyle guides (8, 16 or 24 pages) – Price on application -

66 specialist luxury topics (Luxury Cars, Yacht Charters, Restaurants, Fine Jewellery etc.) Sponsor’s logo on front cover with “in association with…” Inside cover double page spread advertisement (additional advertising in 16 & 24 pages) Distributed to Lux Worldwide subscribers and selected partners’ customer databases Exceptionally high quality print 5,000 – 150,000 copies E-Book version available online at Lux Worldwide website

Events – Price on application -

Tailored events designed to physically connect brands with their customers Single brand events (product launch, customer event, boutique opening etc.) Multi brand events (non competing brands working in partnership to target a similar audience) Special rates for Lux Worldwide clients for a wide variety of luxury industry events

Video – Price on application -

Broadcast quality video & film production Distributed via Lux Worldwide website and social media Event coverage Manufacturing process Executive interviews Corporate/showcase

Advertising Locations

Ad Specs: Homepage Leader board: 390 x 50 Homepage Skyscraper: 160 x 600 Homepage takeover: 1950 x 1150

Specialist Department Leader board: 940 x 140 Specialist Department Skyscraper (2): 160 x 600 Specialist Department Takeover: 1950 x 1150 Editorial Category Leader board: 940 x 140

Editorial Category Skyscraper (2): 160 x 600 Editorial Category Takeover: 1950 x 1150

Featured brands and e-commerce partners

34 Restaurant 45 Park Lane Abels Agent Provocateur Akasha Spa Alain Ducasse Alexander McQueen Amanda Wakeley Annoushka Anya Hindmarch Aspinal of London Asprey Audemars Piguet Backes & Strauss Beaufort House Beechcraft

Belstaff Berkeley Group Berry Bros. & Rudd Boodles Boss & Co. Bottletop Boutique Property Breguet Bremont British Polo Day Brown’s Hotel Browns Budd Shirt Makers Buddha-Bar London Bulgari Hotel Burgess Yachts

Cartier Chesney’s China Tang ConnectJets Corinthia Hotel Coworth Park Cut at 45 Park Lane Hotel Café Royal Conran Shop DAKS Dan Robert Dan Ward Daphne’s Dege & Skinner Design Centre Designers Guild

Dorchester Hotel Emmett London ESPA Life Exclusive GP El Lodge Fairmont Flannels Fortnum & Mason Frost of London Geoffrey Parker Games Georg Jensen Goodwood Graham Grand Seiko Goring Hotel Greenhouse Restaurant

Halcyon Gallery Harrods Holland & Holland Huntsman Hyatt Regency The Heron Hospital Club Innerplace J Sheekey Jaeger-LeCoultre Jaguar Jeannet Jean Richard John Paul Concierge John Smedley Lacaze

Le Caprice Leggera Nell’Aria Liberty LN-CC Langham Hotel Maddox Club Matches Maurice Lacroix ME London Hotel Molton Brown Montblanc Mortons Mount Street Deli Mr & Mrs Smith MR PORTER Mr Hare

Netjets New Cavendish No.41 Mayfair Nobu O’Brien Hi-Fi Oakley Design Oliver Sweeney Orlebar Brown Parmigiani Fleurier Penhaligons Piaggio Aero Quintessentially People Ralph Lauren Richard Mille Ritz London Sanderson Hotel

Scotts Selfridges Smythson St Martin’s Lane Hotel St Pancras Renaissance Staffan Tollgard STK London Stoke Park Stone Island TAG Heuer Ten Concierge The Ivy The Watch Gallery Tutors International Vida Consultancy Zaeem Jamal

Contact Lux Worldwide

Simon De Burton Editor [email protected]

Alastair Laidlaw Managing Director [email protected]

Sam Kessler Online Editor [email protected]

Todd Ruppert Chairman

Charlie Edwards Online Editor [email protected] Steve Biancardi Luxury Brand Manager [email protected] Katie Hill Account Manager [email protected]

Aidan Fitzpatrick Non-exec Director Tom Priday Director

Lux Worldwide Limited 1 Lyric Square Hammersmith London W6 0NB Tel: +44 (0) 203 586 7470 Email: [email protected]