The Triple Bottom Line

‘Green’ and Sustainability: Insights & Career Implications Shawn Stahmer Third I Solutions, Inc. TODAY’S AGENDA I. ‘Green’ Language II. Career Id...
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‘Green’ and Sustainability: Insights & Career Implications Shawn Stahmer Third I Solutions, Inc.

TODAY’S AGENDA I.

‘Green’ Language

II.

Career Ideas

III.

Drivers for the Green Movement

IV.

i.

GSA Spending Plans

ii.

EFT Green M’fg Report

iii.

Apollo Alliance GREENMAP Key Resources

GREEN LANGUAGE

‘Green’ Language n

The Triple Bottom Line

What is the ‘Triple Bottom Line’? n

A simultaneous focus on People, Profits and the Planet n

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All are important, and all are interdependent

Without Profits, your company will not be sustainable Without concern for the Planet, no companies will be sustainable for the long term The focus on People encompasses your employees, your customers, and your suppliers

The Power of the Triple Bottom Line “I always make the business case for sustainability. It’s so compelling. Our costs are down, not up. Our products are the best they have ever been. Our people are motivated by a shared higher purpose – esprit de corps to die for. And the goodwill in the marketplace – it’s just been astonishing.” Ray Anderson, CEO of Interface.

‘Green’ Language n n

Triple Bottom Line: People, Profits & Planet Carbon footprint – the total set of Greenhouse Gas emissions caused by an individual, an entity, a product, or an activity

‘Green’ Language n n

n

Triple Bottom Line: People, Profits & Planet Carbon footprint – the total set of Greenhouse Gas emissions caused by an individual, an entity, a product, or an activity Cap and trade – emissions cap with producers allowed to trade emissions credit; an alternative to a carbon tax which levies tax proportionally based on emissions

‘Green’ Language n n

n

n

Triple Bottom Line: People, Profits & Planet Carbon footprint – the total set of Greenhouse Gas emissions caused by an individual, an entity, a product, or an activity Cap and trade – emissions cap with producers allowed to trade emissions credit; an alternative to a carbon tax which levies tax proportionally based on emissions LEED – Leadership in Energy and Environmental Design, a standard for green building; created and managed through US Green Building Council (USGBC)

‘Green’ Language n n

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Triple Bottom Line: People, Profits & Planet Carbon footprint – the total set of Greenhouse Gas emissions caused by an individual, an entity, a product, or an activity Cap and trade – emissions cap with producers allowed to trade emissions credit; an alternative to a carbon tax which levies tax proportionally based on emissions LEED – Leadership in Energy and Environmental Design, a standard for green building; created and managed through US Green Building Council (USGBC) Geothermal – heating/cooling method utilizing refrigerant or water pumped through tubing in the ground to exchange heat/cold to/from the earth

‘Green’ Language n n

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Triple Bottom Line: People, Profits & Planet Carbon footprint – the total set of Greenhouse Gas emissions caused by an individual, an entity, a product, or an activity Cap and trade – emissions cap with producers allowed to trade emissions credit; an alternative to a carbon tax which levies tax proportionally based on emissions LEED – Leadership in Energy and Environmental Design, a standard for green building; created and managed through US Green Building Council (USGBC) Geothermal – heating/cooling method utilizing refrigerant or water pumped through tubing in the ground to exchange heat/cold to/from the earth Biofuel – fuel created from biological material such as sugar cane, sugar beet, oil palm, algae.

‘Green’ Language n n

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n

Triple Bottom Line: People, Profits & Planet Carbon footprint – the total set of Greenhouse Gas emissions caused by an individual, an entity, a product, or an activity Cap and trade – emissions cap with producers allowed to trade emissions credit; an alternative to a carbon tax which levies tax proportionally based on emissions LEED – Leadership in Energy and Environmental Design, a standard for green building; created and managed through US Green Building Council (USGBC) Geothermal – heating/cooling method utilizing refrigerant or water pumped through tubing in the ground to exchange heat/cold to/from the earth Biofuel – fuel created from biological material such as sugar cane, sugar beet, oil palm, algae. LOHAS – Lifestyles of Health and Sustainability

‘Green’ Language n n

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Triple Bottom Line: People, Profits & Planet Carbon footprint – the total set of Greenhouse Gas emissions caused by an individual, an entity, a product, or an activity Cap and trade – emissions cap with producers allowed to trade emissions credit; an alternative to a carbon tax which levies tax proportionally based on emissions LEED – Leadership in Energy and Environmental Design, a standard for green building; created and managed through US Green Building Council (USGBC) Geothermal – heating/cooling method utilizing refrigerant or water pumped through tubing in the ground to exchange heat/cold to/from the earth Biofuel – fuel created from biological material such as sugar cane, sugar beet, oil palm, algae. LOHAS – Lifestyles of Health and Sustainability BALLE – Business Alliance for Local Living Economies

‘Green’ Language Summary n n

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Triple Bottom Line: People, Profits & Planet Carbon footprint – the total set of Greenhouse Gas emissions caused by an individual, an entity, a product, or an activity Cap and trade – emissions cap with producers allowed to trade emissions credit; an alternative to a carbon tax which levies tax proportionally based on emissions LEED – Leadership in Energy and Environmental Design, a standard for green building; created and managed through US Green Building Council (USGBC) Geothermal – heating/cooling method utilizing refrigerant or water pumped through tubing in the ground to exchange heat/cold to/from the earth Biofuel – fuel created from biological material such as sugar cane, sugar beet, oil palm, algae. LOHAS – Lifestyles of Health and Sustainability BALLE – Business Alliance for Local Living Economies

CAREER IDEAS

Green Careers How do you define a career as ‘green’? Some shared values: n n n n n

Environmental protection and preservation Sustainable design, development, and business practices Use of clean and renewable energy Clean technology Organic and natural products

Green careers are jobs with companies that are involved with or practice any or all of the above. Also includes entrepreneurs who start new organizations or reinvent old ones based on green values. Green collar jobs refer to skilled blue collar jobs working in a capacity that helps the environment.

Green Careers What industries should you look for to find green careers? n n n

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Advertising Services (green/sustainable communications and marketing) Agriculture – sustainable and organic farms/nurseries/greenhouses Transportation – alternative fuel automotive technologies and services including car manufacturing, fuel production and distribution, repair services, battery technology Cleaning & Janitorial – green/natural cleaning Engineering services Environmental services Government agencies Green building products and services Investment services – sustainable and socially responsible investments

Green Careers What industries should you look for to find green careers? n n n n n n n n n n

Landscaping and habitat restoration Legal services – environmental and land use law Natural sciences consulting services Nonprofits Pesticide services – natural/organic Printing Public Relations Recycling Renewable energy Utilities

DRIVERS OF GREEN MOVEMENT

GSA Spending Plans General Services Administration will spend $5.55 billion of stimulus money on green building initiatives (GSA is ‘The Government’s Landlord’) n

Two main criteria: putting people back to work quickly and transforming Federal buildings into high performance green buildings n n n

High Performance Green Building – $4.27 billion Federal buildings and US Courthouses - $733 million Border Stations and Point of Entry - $300 million

GSA Spending Plans High Performance Green Building Selection Criteria n

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High performance features concentrating on energy conservation and renewable energy generation Speed of construction start (emphasis given to those able to start within 120 days) Execution risk Facility condition Improving asset utilization Return on investment Avoiding lease costs Historic Significance

..\\My Documents\ .. Documents\GSA Stimulus spending plans.pdf

EFT Green Mfg Report Findings from Fall 2008 Survey by Eye For Transport Practicing green mfg? n

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35% of respondents have green mfg policies in place and are actively practicing green mfg 13% have policies written but are not yet practicing 30% have no policies or activity

Drivers of green mfg? n n n n

39% - part of a larger Corporate Responsibility initiative 22% - cost reductions 16% - customer satisfaction 7% - ‘joining the industry trend’

EFT Green Mfg Report Findings from Fall 2008 Survey by Eye For Transport

Strategic procedures used to green manufacturing processes n n n n n n n n

65% 58% 54% 50% 46% 36% 33% 32% -

recycling/reuse programs water reduction programs continuous improvement energy management environmental management materials management corporate green team supplier management

71% of respondents thought ROI of green mfg was increasing 95% of respondents believe green mfg will continue to expand

..\\My Documents\ .. Documents\green_manufacturing_report.pdf

Apollo Alliance GreenMAP Apollo Alliance - National coalition of labor, business, community, and environmental leaders Green Manufacturing Action Plan – focused on clean energy n

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Provide direct federal funding for clean energy manufacturers to retool their facilities and retrain their workers to develop, commercialize, and produce clean energy technologies Attach standards to funding – condition federal support to manufacturers on their ability to meet labor and domestic content standards Increase funding for the Manufacturing Extension Partnership, both to expand its role in strengthening the clean energy supply chain and to establish partnerships with regional/local development and manufacturing support organizations Increase funding for the Green Jobs Act and direct funds toward workforce and skill standards development for the clean energy mfg industries

Apollo Alliance GreenMAP n

Create a Presidential Task Force on clean energy manufacturing to bring together a range of federal agencies to make the manufacturing of clean energy systems and components a national priority

Examples of companies focused on clean energy n Hemlock Semiconductor (a division of Dow Corning) – solar energy materials unit in Hemlock, MI n IceStone – manufacturer of durable indoor materials made from recycled materials in Brooklyn, NY n Serious Materials – manufacturer of energy efficient windows in Sunnyvale, CA. Recently acquired and reopened the Republic Windows and Doors factory in Chicago n Cardinal Fastener – maker of largelarge-diameter, high tensile strength bolts used in wind turbines, based in Bedford Heights, OH

KEY RESOURCES

The Case for Sustainability A few books to consider:

“Natural Capitalism” – Paul Hawken, Amory Lovins “The Ecology of Commerce” – Paul Hawken “Blessed Unrest” – Paul Hawken “Hot, Flat, and Crowded” – Thomas Friedman “Green Collar Economy” – Van Jones

Resources to Know

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Green America www.coopamerica.org LOHAS – Lifestyles of Health and Sustainability www.lohas.com BALLE – Business Alliance for Local Living Economies www.livingeconomies.org www.SustainableBusiness.com www.greenbiz.com

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Local

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Green Drinks Chicago/North Shore Chicago Manufacturing Center – Waste to Profit Initiative Net Impact Suburban Sustainable Network Many more…

Online Job Search Resources n n n n n n n n n

www.cassio.com – Green Careers Resource Guide ee-book https://Jobs.CleanEdge.com – clean tech www.CleanLoop.com – clean tech www.CleanTech.org – clean tech www.CoolWorks.com – interesting seasonal jobs www.Cyber-Sierra.com/nrjobs/ - environmental focus www.Cyberwww.EcoEmploy.com www.EnvironetWork.com www.EcoJobs.com

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www.Environmental-Expert.com www.Environmentalwww.GreenCareerCentral.com

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www.EnvironmentalCareer.com

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www.SustainableBusiness.com/jobs - Green Dream Jobs

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http://Greengigs.Blogspot.com – virtual green jobs (work from home)

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www.GreenJobs.net

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www.GreenBiz.com/jobs

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www.Nature.org/careers

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www.TreeHugger.com www.Care2.com – green lifestyle site partnered with Simply Hired

Greenwashing n

There is so much interest in green, be wary of those simply ‘riding the wave’

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How to differentiate? n

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Do your homework – many companies are now publishing Corporate Social Responsibility (CSR) reports along with their normal financial reports Third party verification of claims is always encouraged – Green America (formerly CoCo-Op America) a good source, UL just launched UL Environmental

Be aware of this same issue for your own business – be prepared to back up your claims and ‘walk the talk’

I do not accept a future where the jobs and industries of tomorrow take root beyond our borders – and I know you don't either. It is time for America to lead again.

– President Barack Obama, February 24, 2009

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