THE SILK ROAD TO SUCCESS Asian Business and Creativity in Britain Today www.bl.uk/asianbusiness

Tuesday 11 May 18.30 – 21.30 THE SECRET INGREDIENT OF SUCCESS Tuesday 29 June 18.30 – 21.30 MAKING IT BY DESIGN Tuesday 20 July 18.30 – 21.30 CHASING THE ‘BROWN POUND’

“These events will inspire and motivate young British entrepreneurs – both within the Asian community and outside. I encourage all Londoners to support this programme.” Atma Singh Policy Adviser - Asian Affairs Mayor’s Office GREATER LONDON AUTHORITY

These events have been generously supported by the Charities Aid Foundation

A SEASON OF PANEL DISCUSSIONS IN THE CONFERENCE CENTRE

Tuesday 11 May 18.30 – 21.30 THE SECRET INGREDIENT OF SUCCESS

Asian food, culture, design and products have never been more popular in Britain. How did this ‘Asian revolution’ come about? Why are Asian entrepreneurs, designers and artists so influential in Britain today? And how can British firms tap into the increasingly affluent Asian market?

How have Asian entrepreneurs broken away from the local ‘balti house’ or ‘corner-shop open-all-hours’ stereotypes into mainstream business sectors in the UK? Benefit from the lessons learnt by some of the most successful in the business.

If you’re an aspiring entrepreneur with good ideas, hear leading players reveal the secrets of their success. Take the opportunity to put your questions to a panel of experts. The discussions will be chaired by Lisa Aziz, Presenter, Sky News, Parminder Vir, Head of Diversity, Carlton Television and Adam Shaw, Presenter, BBC2’s Working Lunch. A drinks reception and a private view of the Silk Road exhibition will follow each event. This is included in the price. Price £10.00 (concessions £7.50) per event.

MODERATOR Lisa Aziz – Media Personality and Sky News Presenter. Lisa is best known as one of the main anchors on Sky News and has recently won Media Personality of the Year at the GG2 Leadership and Diversity Awards. She has presented Big Talk on BBC2, as well as East, on issues related to the Asian community.

EXHIBITION SPEAKERS

THE SILK ROAD Trade, Travel, War and Faith

Courtesy of the British Museum

The Silk Road is organised in collaboration with

A once-in-a-lifetime opportunity to see spectacular treasures and everyday objects from tombs and temples along the Silk Road. The Silk Road was a major network extending over 6,000km from the heartland of China to the Mediterranean, carrying trade, culture and ideas from Asia to Europe. This exhibition brings together manuscripts, paintings, artefacts and textiles influenced by Persian, Arabic, Indian, Turkic, Tibetan and Chinese cultures. Many of these are on show for the first time, along with other fascinating artefacts from museums in the UK, India, China, Japan, Germany and France. Highlights include a copy of the Buddhist Diamond Sutra from 868AD, a Chinese almanac from 59BC and vividly-coloured 1,000 year old silk textiles and woollen rugs. Make the journey and explore how much life has changed over the past 1,000 years. www.bl.uk/silkroad

Karan Bilimoria – Founder of Cobra Beer and London’s Entrepreneur of the Year 2003. Karan developed a less gassy Indian lager brewed to perfectly complement Indian cuisine and also appeal to consumers of British ale. Cobra Beer is now one of the fastest growing beer brands in the UK, selling more than £50 million worth of beer a year. He was awarded the Outstanding Achievement Award 2002, Asian of the Year 2002 and was recognised as Entrepreneur of the Year 2003 by the London Business Awards, awarded by the London Chamber of Commerce and Industry. Mike Jatania, Chief Executive of leading cosmetic and beauty company, Lornamead Group. Ranked as Britain’s second richest Asian, Mike and his three brothers have built an impressive business portfolio that includes brands such as Stergene fabric softener, Lipsil, Amplex, Goldspot and Body Mist. The Lornamead Group now has trading interests in over 90 countries. Zahid Kasim – Owner of the “Café Lazeez” fusion restaurant chain in London and Birmingham. Zahid is the founder and Chief Executive Officer of the highly acclaimed Café Lazeez Group. Zahid owns four restaurants and has won the ‘Best Indian Restaurant’ at the Carlton London Restaurant Awards in 1996 and 1998 and Group of the Year 2001 at the BIBA awards.

Sir Gulam Noon, MBE – Chairman and Managing Director of Noon Products. Sir Gulam is Chairman and Founder of Noon Products Ltd, a ready meals manufacturer which he founded in 1989 and is now part of the W T Foods Group. In 1996 he received an MBE. He was knighted in 2002 and elected President of the London Chamber of Commerce and Industry.

Tuesday 29 June 18.30 – 21.30 MAKING IT BY DESIGN The many successes achieved by young British Asians in all areas of our creative industries are too little known. Take this opportunity to hear from some of the brightest talents around. MODERATOR

Parminder Vir, OBE – Producer and Diversity Advisor at Carlton TV. Parminder produced the award-winning Single Voices and Carlton’s Multicultural Achievement Awards. She was awarded an OBE for services to Broadcasting and Film in 2002, the Asian Women of Achievement Award for Media in 2001 and the Southern Britain Media and Arts Award in 2003. SPEAKERS

Dr Suran Goonatilake – Founder of Searchspace and Bodymetrics. Bodymetrics has revolutionised the fashion industry by introducing technologies to ‘virtually try on clothes’. Both companies grew out of research at University College London where Suran is an honorary research fellow. He also serves on the board of the Centre for Scientific Enterprise, a joint venture between London Business School and UCL. He is currently the ‘Entrepreneur in Residence’ at the London College of Fashion. Shekhar Kapur – Film Director: Elizabeth, The Four Feathers and The Bandit Queen. One of the few Bollywood directors to carve out a successful career in Hollywood. In 1998, he made the historical biography Elizabeth, starring Cate Blanchett, and nominated for the Best Picture Academy award. After moving back to India for a few years, he returned to the US to make the 2002 film adaptation of The Four Feathers.

Imtaz Khaliq – Couture Designer and Tailor. Recently named by Cosmopolitan as one of the four top tailors in London, Imtaz is one of the leading lights in the new couture tailoring movement. Her business has been established for over 12 years, and is based in New Bond Street. Imtaz has a high profile client base that includes Dina Carroll and Michelle Pfeiffer. Her work has recently been recognised at the Asian Women of Achievement awards, where she was short-listed in the entrepreneur category. Damini Kumar – Freelance Designer and Inventor of the Non-Drip Teapot. Damini is a product design engineer. Her invention, the non-drip spout, disproved years of scientific research into the ubiquitous problem of the dripping teapot. She has won many awards including the prestigious Young British Female of the Year Award 2001. She has appeared regularly on television and radio world-wide and has used her media profile effectively to promote science and innovation.

Tuesday 20 July 18.30 – 21.30 CHASING THE ‘BROWN POUND’ The British Asian community numbers some two million with an estimated annual spending power of over £10 billion. But what are the opportunities and challenges in reaching the British Asian consumer? Hear from some of those already tapping into this enormous potential market. MODERATOR

Adam Shaw – Media Personality and Presenter of BBC2’s Working Lunch Programme. Adam was the English Campaign’s Broadcaster of the Year. He is currently a presenter of BBC2’s Working Lunch which is the most popular daily financial programme on television watched by over a million people each week. His latest book was a top 10 best seller in the factual sellers list and he has been a columnist for the Financial Mail on Sunday.

SPEAKERS

Syed Jaffery – Area Director of Bank of Scotland. Syed has extensive banking experience and has worked within branch and corporate banking. He has worked at Natwest, Royal Bank of Scotland and is currently Area Director at the Bank of Scotland. Syed heads the London City team, dealing with businesses worth over £25million in turnover. Anjna Raheja – MD of Media Moguls, a specialist ethnic marketing company, and coiner of the phrase ‘brown pound’. Anjna started her career as a freelance journalist and PR consultant, working for TV Asia. Having identified the lack of understanding and creativity within the mainstream business sector in marketing to the increasingly affluent ethnic communities in Britain, she set up Media Moguls in 1994. This is now a full service agency, providing a variety of services and marketing solutions to a range of clients including Jaguar Cars, Department of Health, EMI and Virgin Atlantic. Kamaljeet Jandu – Diversity Manager, Ford of Britain, which has successfully targeted the Asian community. Kamaljeet was appointed as Manager for Diversity, Ford of Britain in September 2000. Prior to that, he was Policy Officer in the Equal Rights Department for five years. Kamaljeet has helped Ford deliver its commitment to diversity by helping the company achieve its goal in this crucial area. He is an economist by training and has produced numerous publications on diversity and race relations issues. He is also a Commissioner for the Commission for Racial Equality.

Beers kindly provided by

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BOOKING For events in the Conference Centre While it is sometimes possible to buy tickets on the night we do advise you to buy them in advance, as events often sell out quickly. By post Complete the order form overleaf and send it to: The British Library Box Office 96 Euston Road London NW1 2DB By phone T +44 (0)20 7412 7222 By email [email protected] In person At the Information Desk in the building. You can pay by • Cheque (made payable to ‘The British Library’) • Visa and MasterCard. We regret we are unable to accept payment by debit cards, e.g. Switch or Delta. Concessions are available for 18 years and under, senior citizens, full-time students, unwaged (ES40), Camden Leisure Cardholders and Friends of the British Library. Seats on the front row or by the central aisle can be reserved for patrons with disabilities, subject to availability. Please note Once performances have started we are unable to admit latecomers.

To Book Events T +44 (0)20 7412 7222 [email protected] or call at the Information Desk in the building Concessions are available for 18 years and under, senior citizens, unwaged (ES40), Camden Leisure Cardholders and Friends of the British Library

How to Find Us The British Library 96 Euston Road London NW1 2DB T +44 (0)20 7412 7332 Textphone +44 (0)20 7387 0626 King’s Cross/St Pancras Buses 10.30.73, 91, SL1 and SL2 Public Opening Hours 09.30 – 18.00 Mon, Wed, Thur and Fri 09.30 – 20.00 Tue 09.30 – 17.00 Fri 11.00 – 17.00 Sun and Bank Holidays