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The Prepaid and Debit Cards Market in India Description:

The Indian prepaid cards market is growing rapidly, with the industry recording a 62% increase in transaction volume for the financial year 2011. Fortunately for debit and prepaid cards issuers, this growth shows no sign of slowing down. This potential is the result of a convergence of market characteristics. For one, the Indian middle class, perceived to be the main target population for prepaid cards, is estimated at 224.5m, whilst the number of prepaid cards in India is only 3% of the total number of debit cards in circulation. These statistics point to considerable market opportunities for debit and prepaid cards companies. Buy this report to find out why the Indian prepaid and debit cards market is expected to record rapid growth until 2021. The Prepaid and Debit Cards Market in India outlines the catalysts driving this dynamic market, using a combination of impactful case studies, proprietary data and informed analysis to reveal how you and your business can harness the plentiful opportunities in this region. Read this report to: - Gain an overview of the prepaid and debit cards market in India - Discover why the market is predicted to keep growing until 2021 - Understand the factors contributing to the growth of the market

Contents:

1 EXECUTIVE SUMMARY 2 INTRODUCTION 2.1 A RAPIDLY GROWING MARKET THAT IS CONTINUING TO ACCELERATE 3 FACTORS DRIVING PREPAID CARDS INDUSTRY GROWTH 3.1 ROBUST GDP GROWTH AND INCREASING SHARE OF PRIVATE CONSUMPTION 3.2 GROWTH IN PAYMENT INFRASTRUCTURE 3.3 GROWTH IN TELECOM INFRASTRUCTURE 4 BANKING SECTOR: SIZE & REACH 4.1 BANKING IN INDIA: AN INTRODUCTION 4.2 LARGEST BANKS IN INDIA BASED ON ASSET SIZE 5 RBI REGULATIONS 6 TYPES OF DEBIT & PREPAID CARDS 6.1 DEBIT CARDS 6.2 PREPAID CARDS 7 ADVANTAGES AND DISADVANTAGES OF DEBIT AND PREPAID CARDS 8 DEBIT CARDS: MARKET OVERVIEW 8.1 DEBIT CARDS MARKET: SBI GROUP DOMINANT 8.2 INTEREST RATES AND INFLATION HAVE MINIMAL INFLUENCE ON DEBIT CARD SPENDING 9 MARKET OVERVIEW: PREPAID CARDS 9.1 PREPAID CARDS: MARKET SIZE BY TRANSACTION VALUE 10 MARKET SEGMENTATION 10.1 DEBIT CARDS LEAD DEBIT / PREPAID CARD MARKET 10.2 PAYROLL AND TRAVEL CARDS DOMINATE PREPAID CARD MARKET 11 DEMOGRAPHIC ANALYSIS

11.1 INDIAN MIDDLE CLASS: EXPANDING RAPIDLY 11.2 TARGET SEGMENTS: HUGE UNTAPPED POTENTIAL 11.3 THE URBAN/RURAL DIVIDE: LOW COVERAGE IN RURAL AREAS 12 OPPORTUNITIES FOR PREPAID CARDS 12.1 SIGNIFICANT POTENTIAL IN RURAL AREAS 12.2 GROWTH IN TELEPHONY OUTPACING BANKING GROWTH 12.3 MOBILE PHONES HELP TO PROVIDE BANKING SERVICES TO INDIA’S UNBANKED POPULATION 12.4 UIDAI PROJECT EXPECTED TO INCREASE PENETRATION OF PREPAID CARDS IN INDIA 13 NEW ENTRANTS INTO THE INDUSTRY 13.1 INDIA POST’S ENTRY: EXPECTED TO BENEFIT INTERNAL MONEY TRANSFER MARKET 13.2 ENTRY OF TELECOM COMPANIES: NEW SOLUTIONS FOR SHOPPING AND BILL PAYMENT 14 SWOT: PREPAID CARD INDUSTRY 15 AXIS BANK: THE MARKET LEADER 15.1 INTRODUCTION 15.2 CUSTOMER BASE AND INFRASTRUCTURE 15.3 PREPAID CARDS 15.4 BUSINESS STRATEGIES: WIDE PRODUCT RANGE 15.5 FINANCIAL PERFORMANCE 15.6 SWOT ANALYSIS 16 ICICI BANK: A CASE STUDY 16.1 INDIA’S SECOND–LARGEST BANK 16.2 CUSTOMER BASE AND INFRASTRUCTURE 16.3 PREPAID CARDS 16.4 STRATEGIES 16.5 FINANCIAL PERFORMANCE 16.6 SWOT ANALYSIS 17 PROFILE OF LEADING COMPETITORS 17.1 ITZ CASH CARD LTD. 17.2 STATE BANK OF INDIA GROUP 17.3 PUNJAB NATIONAL BANK 17.4 HDFC BANK 17.5 BANK OF INDIA (BOI) 17.6 Industrial Development Bank Of India (IDBI) 18 CONCLUSIONS LIST OF FIGURES Figure 3-1: PRIVATE SPENDING VS PAYMENT CARDS Figure 3-2: GROWTH IN ATMs IN INDIA Figure 3-3: ASIAN COUNTRIES: ATMs PER MILLION - 2011 Figure 3-4: DISTRIBUTION OF KEY CITIES IN INDIA. Figure 3-5: ATM LOCATIONS. Figure 3-6: GROWTH IN POS TERMINALS IN INDIA.. Figure 3-7: TELEPHONE OWNERSHIP GROWTH IN INDIA.. Figure 3-8: GROWTH IN TELEDENSITY IN INDIA. Figure 4-1: BANKING SECTOR IN INDIA Figure 4-2: BIGGEST BANKS IN INDIA Figure 6-1: TYPES OF DEBIT CARDS Figure 8-1: DEBIT CARDS: VOLUME OF CARDS & TRANSACTIONS. Figure 8-2: DEBIT CARDS: VALUE OF TRANSACTIONS Figure 8-3: INTEREST RATES, INFLATION AND DEBIT CARD SPENDING Figure 9-1: PREPAID CARDS: MARKET SHARE. Figure 10-1: DEBIT/PREPAID CARD MARKET Figure 10-2: PREPAID MARKET SEGMENT Figure 11-1: TARGET POPULATION FOR PREPAID CARDS. Figure 11-2: TARGET SEGMENTS FOR PREPAID CARDS..

Figure 12-1: BANK ACCOUNTS VS TELEPHONES. Figure 15-1: AXIS BANK STOCK VS BSE SENSEX. LIST OF TABLES Table 3-1: PRIVATE SPENDING AND PAYMENT CARDS Table 3-2: POS MARKET SHARE: 2011. Table 3-3: BANKS ASSOCIATED WITH VISA AND MASTERCARD Table 3-4: GROWTH OF TELEPHONY IN INDIA Table 4-1: BIGGEST BANKS IN INDIA Table 8-1: DEBIT CARD VOLUME AND TRANSACTIONS Table 8-2: DEBIT CARDS: MARKET SHARE Table 8-3: INTEREST RATES AND SPENDING BY THE DEBIT CARD HOLDERS Table 9-1: NUMBER OF PREPAID CARDS ISSUED IN 2011 Table 9-2: ESTIMATED GROWTH IN NUMBER OF PREPAID CARDS. Table 9-3: ESTIMATED GROWTH IN MARKET SIZE OF PREPAID CARDS Table 9-4: PREPAID CARDS: MARKET SIZE BY TRANSACTION VALUE Table 10-1: DEBIT/PREPAID CARD MARKET Table 10-2: PREPAID MARKET SEGMENTS Table 11-1: TARGET POPULATION FOR DEBIT/PREPAID CARDS Table 11-2: TARGET SEGMENTS FOR PREPAID CARDS Table 12-1: RURAL VS URBAN POPULATION – 2011 Table 12-2: BANK ACCOUNTS VS TELEPHONES Table 15-1: AXIS BANK FINANCIALS Table 16-1: ICICI BANK FINANCIALS

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