E-Myth Worldwide®

Virtual Seminar Session

The Practice of Business: Healthcare Professionals

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The Practice of Business

The Practice of Business: Healthcare Professionals

E-Myth Seminar Leader

Karin Iwata [email protected]

E-Myth Worldwide

The leader in business success coaching, training and education programs and services. We provide the growth strategies and skills necessary to build predictable, sustainable and successful businesses. www.e-myth.com

What frustrates you?

What’s Missing? • Operational Strategy • Accountabilities tied to business results • High performance environment

The Impact • The attempt to manage people and their tasks rather than managing for results • A staff focused on their job tasks rather than the overall practice success • The trap of micromanaging or avoiding delegation due to lack of trust

The Entrepreneurial Physician

• Entrepreneurs... – Plan for the end game – Ensure that everyone knows their position contributes to the end game – Know that systems aren’t enough – you need great people running great systems to build a great company

The E-Myth Point of View

“How you think about business is how you end up doing business.”

The Three Working Perspectives

Technician

Manager Entrepreneur

Work Definitions • Entrepreneurial Work:
Creates the Vision & Rules of the Game
Develop strategies that shape the business

• Managerial Work:
Creates the systems & process to realize the Vision
Gets results through others by leading and developing people
Chief Concern is ongoing Business Development

• Technical Work:


Does the “hands on” work; operates the system

Entrepreneurial Managers…

• Think Strategically • Think Systemically • Lead and Develop People • Conduct Ongoing Business Development • Communicate and Reinforce the Vision • Focus on Results, not just Work

Seven Centers of Management Attention ™

The Working ON It Model

Seven Centers of Management Attention ™

Leadership: Develop Your Vision

Leadership is the core center that provides the direction and purpose for the entire business.

Seven Centers of Management Attention ™

Marketing: Understand your best customers

Money: Establish, track and maintain predictable cash flow

Management: Assemble and motivate the right team

Seven Centers of Management Attention ™

Lead Generation: Create awareness in your target market

Lead Conversion: Create a predictable sales system

Client Fulfillment: Deliver on your promise…every time

Results Driven Management

Results Driven Management Overall Business Result Statement

Position(s) Position: Result(s):

Position: Result(s):

What is your true product?

Creating A High Performance Environment Entrepreneurs... – Invest in their systems using great people – Set the rules of the game – and make it a game worth playing – Know that a great company culture is created intentionally, not by chance

Creating A High Performance Environment Critical components:

Creating A High Performance Environment Vision

Structure

 Strategic Objective Published Values & Brand Promise  Personal Communication  Behavior Modeling  Culture: Activities

 Organization Chart  Reporting Relationships  Established Accountabilities  Rewards & Incentives

Training  Operations Manuals  Training Instruction  Ongoing Development/Mentoring

Tools  Time Management  Empowerment: Right Response = Right Action

Key Messages

– You can’t manage people – you manage the results – you develop people. – Barriers to effective delegation are trust and confusion. Results-Driven management eliminates both. – Stop hiring for tasks and focus on results – to do this you need an integrative understanding. – Redefine what “support” staff is supporting.

– Reduce unwanted turn-over by taking a closer look at your leadership systems.

Questions? Comments?

Craft Your Business Vision Get away from your business to work on your business at the Leadership Intensive Seminar in Sonoma County: November 3 & 4, 2011

www.e-myth.com/seminars 800-221-0266

Upcoming Virtual Training Events Six Steps to Maximize Cash Flow

October 27, 2011

Organizational Strategy: A Bridge to the Future

How to Rock Your Client Experience

November 3, 2011

November 10, 2011

www.e-myth.com/seminars/virtual

The E-Myth Mastery Program® Request a free Business Consultation with an E-Myth Program Advisor. www.e-myth.com Toll Free in the US 800800-221221-0266 Outside the US +1 541.552.4636

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