The Potential of Tourism in Myanmar
12-4-2013
Presented by: Hla Myint Deputy Director Ministry of Hotels & Tourism, Building No.33, Nay Pyi Taw, The Republic of the Union of Myanmar.
Brief Introduction of Myanmar Attractions of Myanmar
Glimpse into Tourism performance & Tourism Policy Investment opportunities Challenges to the tourism sustainability
1. Brief Introduction of Myanmar THE
REPUBLIC
OF THE MYANMAR
UNION
OF
- Total Land area of 676 577 sq k m2 - Over 100 national races, 80 per cent Buddhists - Temperate weather, Warm summer, rainy , cool winter -
Major economic sector Agriculture, Manufacturing, Mining, Oil and Gas,Trade and services.
-
Blessed with abundant national resources, rich in cultural and national heritage
-
Strong Tourism Resources
YANGON
Attractions of Myanmar
Yangon
Shwedagon Night
Bagan
Mandalay
Inlay Lake
Pyin Oo Lwin Pwe Kauk Waterfall
Peik Chin Myaung Cave
Mrauk Oo
Snowcapped Mountains (Putao)
Beaches
Thadingyut Festival of Lights (October)
Taunggyi Tazaungdaing, Hot-Air Balloon Festival
Thingyan (Water) Festival
16
Tourist Arrivals 2009
2010
2011
2012
234417
297246
364743
559610
8861
13442
20912
32521
-
-
5521
1250
Border Tourism
519269
480817
425193
465614
TOTAL
762547
791505
GROWTH
-
3.8%
Yangon Entry Point Mandalay & Bagan Gateway Nay Pyi Taw
816369 3.14%
1058995 30%
Myanmar Tourism Statistics 2012
Tourist Arrivals 2013
2010
2011
2012
Yangon Entry Point
297246
364743
559610
144843
Mandalay & Bagan Gateway
13442
20912
32521
9616
-
5521
1250
-
Border Tourism
480817
425193
465614
89087
TOTAL
791505
816369
1058995
243546
GROWTH
3.8%
3.14%
30%
28%
Nay Pyi Taw
(Jan-Feb)
Myanmar Tourism Statistics 2012
Visitor Arrivals by Region (2012) Region
Arrivals
%
Asia
380404
64.11
West Europe
130296
21.96
North America
44074
7.43
Oceania
20650
3.48
East Europe
9077
1.53
Middle East
3747
0.63
Other Americas
3536
0.60
Africa
1598
0.26
International Air Route to Myanmar 23 International Airlines to Yangon
7 Domestisc Airlines
8M CA MH PG TG MI 3K IC CZ FD AK CI VN W9 MU QR KE NH SQ KA OZ BR DE
Myanmar Airways International Air China Malaysia Airlines Bangkok Airways Thai Airways International Silk Air Jet Star Asia Air India China Southern Airlines Thai Air Asia Air Asia China Airline Vietnam Airline Air Bagan China Eastern Airline Qatar Airways Korean Air All Nippon Airways Singapore Airlines Dragon Air ASIANA Airlines (Seasonal) EVA Air Condor Airlines (Seasonal)
Tourism Policy 1. Implementing the systematic development of hotel and tourism Industry.
To improve the standard of accommodation To improve the standard of tourist transportation; To improve the other tourism related facilities and services including tour guides, tourist security, etc; and To upgrade the existing tourist destinations and develop new
destinations
Tourism Policy (cont.) 2. Developing and encouraging national and international investment opportunities in the hotel and tourism industry. 3. Developing opportunities for wider participation of the private entrepreneurs in the hotel and tourism Industry. 4. Promoting and Marketing Myanmar Tourism products to international tourism markets with synergies of public- private partnership.
On Going Process
Responsible Tourism Policy launched on 27 September, 2012 in Nay Pyi Taw together with the celebration of World Tourism Day
Best practices for Foreign Visitors (Do’s & Dont’s) launched on 23 October, 2012 Master Plan According to the timeline of ADB, Draft Master Plan final report will be prepared at the beginning of 2013 Community Involvement in Tourism Policy Community Involvement in Tourism Policy is being prepared for long term and sustainable development
Foreign Investment in Hotels Foreign Investment Hotels Commercial Complexes
Sr.
Projects
Rooms
Investment US$ (M)
1.
30
5207
828.419
Completed
2.
6
1559
588.500
Under Construction
36
6766
1416.919
Remarks
Foreign Investment in Hotels Foreign Investment in Hotels Sr.
Country
Hotel / Apartment
Investment (USD in million)
1.
Singapore
12
597.756
2.
Vietnam
1
300.00
3.
Thailand
10
235.75
4.
Japan
6
183.013
5.
Hong Kong
4
77.000
6.
Malaysia
2
20.000
7.
British
1
3.400
Total
36
1416.919
Challenges • Insufficiency of skilled labour and tourism professionals • Need to be given more training programs for language skill and capacity building • Insufficient number of International standard hotel rooms
• Limited infrastructure: roads and railways, electricity supply, telecommunication system and facilities • Limited capital to undertake the necessary programs to develop tourism • Weakness of tourism knowledge awareness among the people of Myanmar
Future Tourism Strategic Direction • Strengthen the institutional environment,
• Build human resource capacity and promote services quantity, • Strength safeguards and procedures for destination planning and management, • Development quality products and services, • Improve connectivity and tourism –related infrastructure, and • Building the image, position and brand of tourism in Myanmar.
Thank You
and
Welcome to Myanmar