The Potential of Tourism in Myanmar

The Potential of Tourism in Myanmar 12-4-2013 Presented by: Hla Myint Deputy Director Ministry of Hotels & Tourism, Building No.33, Nay Pyi Taw, The...
Author: Angelina Grant
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The Potential of Tourism in Myanmar

12-4-2013

Presented by: Hla Myint Deputy Director Ministry of Hotels & Tourism, Building No.33, Nay Pyi Taw, The Republic of the Union of Myanmar.

 Brief Introduction of Myanmar  Attractions of Myanmar

 Glimpse into Tourism performance & Tourism Policy  Investment opportunities  Challenges to the tourism sustainability

1. Brief Introduction of Myanmar THE

REPUBLIC

OF THE MYANMAR

UNION

OF

- Total Land area of 676 577 sq k m2 - Over 100 national races, 80 per cent Buddhists - Temperate weather, Warm summer, rainy , cool winter -

Major economic sector Agriculture, Manufacturing, Mining, Oil and Gas,Trade and services.

-

Blessed with abundant national resources, rich in cultural and national heritage

-

Strong Tourism Resources

YANGON

Attractions of Myanmar

Yangon

Shwedagon Night

Bagan

Mandalay

Inlay Lake

Pyin Oo Lwin Pwe Kauk Waterfall

Peik Chin Myaung Cave

Mrauk Oo

Snowcapped Mountains (Putao)

Beaches

Thadingyut Festival of Lights (October)

Taunggyi Tazaungdaing, Hot-Air Balloon Festival

Thingyan (Water) Festival

16

Tourist Arrivals 2009

2010

2011

2012

234417

297246

364743

559610

8861

13442

20912

32521

-

-

5521

1250

Border Tourism

519269

480817

425193

465614

TOTAL

762547

791505

GROWTH

-

3.8%

Yangon Entry Point Mandalay & Bagan Gateway Nay Pyi Taw

816369 3.14%

1058995 30%

Myanmar Tourism Statistics 2012

Tourist Arrivals 2013

2010

2011

2012

Yangon Entry Point

297246

364743

559610

144843

Mandalay & Bagan Gateway

13442

20912

32521

9616

-

5521

1250

-

Border Tourism

480817

425193

465614

89087

TOTAL

791505

816369

1058995

243546

GROWTH

3.8%

3.14%

30%

28%

Nay Pyi Taw

(Jan-Feb)

Myanmar Tourism Statistics 2012

Visitor Arrivals by Region (2012) Region

Arrivals

%

Asia

380404

64.11

West Europe

130296

21.96

North America

44074

7.43

Oceania

20650

3.48

East Europe

9077

1.53

Middle East

3747

0.63

Other Americas

3536

0.60

Africa

1598

0.26

International Air Route to Myanmar 23 International Airlines to Yangon

7 Domestisc Airlines

8M CA MH PG TG MI 3K IC CZ FD AK CI VN W9 MU QR KE NH SQ KA OZ BR DE

Myanmar Airways International Air China Malaysia Airlines Bangkok Airways Thai Airways International Silk Air Jet Star Asia Air India China Southern Airlines Thai Air Asia Air Asia China Airline Vietnam Airline Air Bagan China Eastern Airline Qatar Airways Korean Air All Nippon Airways Singapore Airlines Dragon Air ASIANA Airlines (Seasonal) EVA Air Condor Airlines (Seasonal)

Tourism Policy 1. Implementing the systematic development of hotel and tourism Industry.

 To improve the standard of accommodation  To improve the standard of tourist transportation;  To improve the other tourism related facilities and services including tour guides, tourist security, etc; and  To upgrade the existing tourist destinations and develop new

destinations

Tourism Policy (cont.) 2. Developing and encouraging national and international investment opportunities in the hotel and tourism industry. 3. Developing opportunities for wider participation of the private entrepreneurs in the hotel and tourism Industry. 4. Promoting and Marketing Myanmar Tourism products to international tourism markets with synergies of public- private partnership.

On Going Process 

Responsible Tourism Policy launched on 27 September, 2012 in Nay Pyi Taw together with the celebration of World Tourism Day

 Best practices for Foreign Visitors (Do’s & Dont’s) launched on 23 October, 2012  Master Plan According to the timeline of ADB, Draft Master Plan final report will be prepared at the beginning of 2013  Community Involvement in Tourism Policy Community Involvement in Tourism Policy is being prepared for long term and sustainable development

Foreign Investment in Hotels Foreign Investment Hotels Commercial Complexes

Sr.

Projects

Rooms

Investment US$ (M)

1.

30

5207

828.419

Completed

2.

6

1559

588.500

Under Construction

36

6766

1416.919

Remarks

Foreign Investment in Hotels Foreign Investment in Hotels Sr.

Country

Hotel / Apartment

Investment (USD in million)

1.

Singapore

12

597.756

2.

Vietnam

1

300.00

3.

Thailand

10

235.75

4.

Japan

6

183.013

5.

Hong Kong

4

77.000

6.

Malaysia

2

20.000

7.

British

1

3.400

Total

36

1416.919

Challenges • Insufficiency of skilled labour and tourism professionals • Need to be given more training programs for language skill and capacity building • Insufficient number of International standard hotel rooms

• Limited infrastructure: roads and railways, electricity supply, telecommunication system and facilities • Limited capital to undertake the necessary programs to develop tourism • Weakness of tourism knowledge awareness among the people of Myanmar

Future Tourism Strategic Direction • Strengthen the institutional environment,

• Build human resource capacity and promote services quantity, • Strength safeguards and procedures for destination planning and management, • Development quality products and services, • Improve connectivity and tourism –related infrastructure, and • Building the image, position and brand of tourism in Myanmar.

Thank You

and

Welcome to Myanmar

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