The new Play England: Achievements, focus and next steps Catherine Prisk Director 15 June 2012
New Play England •
Achievements: November – June
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Focus: New Business Plan
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Next Steps: Campaigns, social media, partnership, membership Freedom to Play!
Achievements Play England Core •Playday 2011 campaign won SABRE International award for Consumer Health •Play England increase in media and social media following
•Love Outdoor Play > 6000 engaging, at least 150 per day •Play Safety Forum – HSE agreement on risk-benefit •Play Research Network and Children’s Play Information Service (CPIS) partnership
Achievements People and Place •
Free Time Consortium (FTC) •
Get Involved in Play programme
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Two others in pipeline
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Nature Play
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Child-friendly communities with the Chartered Institution of Highways and Transportation (CIHT)
Achievements Health and Children’s Services •Active Play in Early Years •Play and health seminar •Play in early years and schools blogs most popular •FTC knowledge hub – building capacity of play organisations •28 settings Quality in Play (QiP) accredited
Strategic Business Plan
Play England’s vision is for England to be a country where everybody can fully enjoy their right to play throughout their childhood and teenage years, as set out in the UN Convention on the Rights of the Child Article 31 and the Charter for Children’s Play
Strategic Business Plan: Aims •
All children and young people have the freedom - time, space, permission and opportunity - to play throughout their childhood and teenage years;
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All residential neighbourhoods are child friendly places where children and young people can regularly play outside; and
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Everyone is aware of the importance of play – outdoors and indoors – as part of children and young people’s daily lives.
Working practice •
Raising awareness of the importance of play for families and communities;
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Campaigning to influence decision making at all levels of government and across the public sector;
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Influencing, informing and sharing good practice across all those who shape children and young people’s freedom to play;
Working practice •
Building on evidence and sound knowledge - from research, stakeholders and staff;
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Supporting people to get involved in helping more children play outside more often where they live; and
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Disseminating learning and using findings to inform practice and campaigning.
Values •
Work in partnership with like-minded people and organisations;
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Build projects collaboratively, respecting existing boundaries and ownerships within the membership, making best use of local and specialist expertise and striving to make sure that investment benefits the sector as a whole;
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Be led by our members, informed by children and young people; and
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Behave with integrity, honesty and clarity in all our dealings.
Charter for Children’s Play •
Children have the right to play
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Every child needs time and space to play
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Adults should let children play
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Children should be able to play freely in their local areas
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Children value and benefit from staffed play provision
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Children’s play is enriched by skilled playworkers
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Children need time and space to play at school
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Children sometimes need extra support to enjoy their right to play
Work areas – what we will achieve
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Play England Core
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People and Places
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Health and Children's Services
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Investing in our future
The ‘Big Play Conversation’ •
Research base
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Engaging in policy discussions
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Supporting networks of key professionals
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Communicating our messages through campaigns, the media, social media and our members.
The Campaigns •
Playday – the national day for play
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Love Outdoor Play – encouraging everyone to help more children to play outside more often
The Projects •
Get Involved In Play: engaging communities in increasing freedom to play
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Playing Outside: engaging children & young people with nature
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Play on the Street: increasing children’s freedom to play locally
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Playing Active: increasing the skills and confidence of professionals that work with children
Poverty
Traffic Accidents
Obesity
Physically Active Adults
Investing in our future •
Building our membership base
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Diversifying our funding
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Increasing the sales of specialist training and support (using associates and developing ‘train the trainer’)
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Increasing sales of key guidance documents
Next Steps •
FTC canvas conference, 16-17 July
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Summer Love Outdoor Play campaign
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Playday – 25th Anniversary!!
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Play map – mobile enabled
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Fundraising
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Building the membership!
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Independence
Membership • • • •
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Why it’s great to be a member! Different types of membership Are the costs right? Issues around organisations persuading all employees to join How do we market membership?
Marketing & Campaigning •
Playday Marketing Competition!
In Groups • Who are ‘the baddies’ of play? • How would you market ‘play’? • How could you use this documentary?