The new Play England: Achievements, focus and next steps Catherine Prisk Director 15 June 2012

New Play England •

Achievements: November – June



Focus: New Business Plan



Next Steps: Campaigns, social media, partnership, membership Freedom to Play!

Achievements Play England Core •Playday 2011 campaign won SABRE International award for Consumer Health •Play England increase in media and social media following

•Love Outdoor Play > 6000 engaging, at least 150 per day •Play Safety Forum – HSE agreement on risk-benefit •Play Research Network and Children’s Play Information Service (CPIS) partnership

Achievements People and Place •

Free Time Consortium (FTC) •

Get Involved in Play programme



Two others in pipeline



Nature Play



Child-friendly communities with the Chartered Institution of Highways and Transportation (CIHT)

Achievements Health and Children’s Services •Active Play in Early Years •Play and health seminar •Play in early years and schools blogs most popular •FTC knowledge hub – building capacity of play organisations •28 settings Quality in Play (QiP) accredited

Strategic Business Plan

Play England’s vision is for England to be a country where everybody can fully enjoy their right to play throughout their childhood and teenage years, as set out in the UN Convention on the Rights of the Child Article 31 and the Charter for Children’s Play

Strategic Business Plan: Aims •

All children and young people have the freedom - time, space, permission and opportunity - to play throughout their childhood and teenage years;



All residential neighbourhoods are child friendly places where children and young people can regularly play outside; and



Everyone is aware of the importance of play – outdoors and indoors – as part of children and young people’s daily lives.

Working practice •

Raising awareness of the importance of play for families and communities;



Campaigning to influence decision making at all levels of government and across the public sector;



Influencing, informing and sharing good practice across all those who shape children and young people’s freedom to play;

Working practice •

Building on evidence and sound knowledge - from research, stakeholders and staff;



Supporting people to get involved in helping more children play outside more often where they live; and



Disseminating learning and using findings to inform practice and campaigning.

Values •

Work in partnership with like-minded people and organisations;



Build projects collaboratively, respecting existing boundaries and ownerships within the membership, making best use of local and specialist expertise and striving to make sure that investment benefits the sector as a whole;



Be led by our members, informed by children and young people; and



Behave with integrity, honesty and clarity in all our dealings.

Charter for Children’s Play •

Children have the right to play



Every child needs time and space to play



Adults should let children play



Children should be able to play freely in their local areas



Children value and benefit from staffed play provision



Children’s play is enriched by skilled playworkers



Children need time and space to play at school



Children sometimes need extra support to enjoy their right to play

Work areas – what we will achieve



Play England Core



People and Places



Health and Children's Services



Investing in our future

The ‘Big Play Conversation’ •

Research base



Engaging in policy discussions



Supporting networks of key professionals



Communicating our messages through campaigns, the media, social media and our members.

The Campaigns •

Playday – the national day for play



Love Outdoor Play – encouraging everyone to help more children to play outside more often

The Projects •

Get Involved In Play: engaging communities in increasing freedom to play



Playing Outside: engaging children & young people with nature



Play on the Street: increasing children’s freedom to play locally



Playing Active: increasing the skills and confidence of professionals that work with children

Poverty

Traffic Accidents

Obesity

Physically Active Adults

Investing in our future •

Building our membership base



Diversifying our funding



Increasing the sales of specialist training and support (using associates and developing ‘train the trainer’)



Increasing sales of key guidance documents

Next Steps •

FTC canvas conference, 16-17 July



Summer Love Outdoor Play campaign



Playday – 25th Anniversary!!



Play map – mobile enabled



Fundraising



Building the membership!



Independence

Membership • • • •



Why it’s great to be a member! Different types of membership Are the costs right? Issues around organisations persuading all employees to join How do we market membership?

Marketing & Campaigning •

Playday Marketing Competition!

In Groups • Who are ‘the baddies’ of play? • How would you market ‘play’? • How could you use this documentary?