THE NEW LIGHT REVOLUTION

THE NEW LIGHT REVOLUTION WE’VE GONE ALL-IN WITH LED SEPTEMBER 2015 www.IKEA.ca THE NEW L IGHT REVOLUT ION © Inter IKEA Systems B.V. 2015 1 PH12938...
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THE NEW LIGHT REVOLUTION WE’VE GONE ALL-IN WITH LED SEPTEMBER 2015

www.IKEA.ca THE NEW L IGHT REVOLUT ION

© Inter IKEA Systems B.V. 2015

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LIFE WITH LIGHT Light. It’s what gets us up from our warm beds on cold, dark winter mornings. It’s what helps us find the chocolate stash hidden in the back of the kitchen cupboard. And it’s what keeps away the monsters hiding under the bed. We take lighting for granted, but without it life would be nearly impossible. With lights, our homes are welcoming and safe. They’re hives of activity even when it’s dark outside, and they’re cosy and appealing regardless of the weather or time of year. The incandescent light bulb revolutionized how we live at home, but now we have something better. Something that’s good for your home and the environment. Now we have a new revolution in light. Now we have LED. At IKEA, we believe wholeheartedly in LED. That’s why we’ve decided to go all-in. From September 2015 we will replace all the old, energy-inefficient lighting with modern, energy-efficient LED lighting. Welcome to the brighter world of LED. THE NEW L IGHT REVOLUT ION

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NOTHING BUT LED We already have loads of LED lights to choose from, but we’re constantly adding to our range of LED lighting too. This is so you not only get the light you need, but also the light you want. It’s easy to fall in love with our LED lighting.

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“The starting point for ÄLVSBYN was to really create a modern version of a chandelier. We wanted that sparkling, glowing effect while also making it more functional. So not only is it a mood light, it’s also a directed light, for above the dining table for instance.” Marcus Arvonen and David Wahl IKEA Designers

AN LED HOME IS FULL OF POSSIBILITIES LED lighting has come a long way since it first saw the light of day back in the early 1960s. The cold, blue light is gone. Instead, our LEDs offer a warm, natural light and many are dimmable, perfect for both late-night study sessions and romantic dinners. The one-size-fits-all light bulb, too, is a thing of the past. The tiny size of light-emitting diodes means they can be used to create all kinds of lighting designs, like this beautiful ÄLVSBYN chandelier. We’ve made sure switching is easy too: our LED bulbs fit into existing light fixtures, from that retro table lamp to your kitchen spotlights. At IKEA, we believe good design and great quality should be available for the many, not the few, and LED means beautiful, superior lighting can be achieved at a far lower cost. With LED, everyone can have a beautifully lit home.

ÄLVSBYN chandelier $79.99

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WE LOVE LED LED lights are a design revolution. But they’re also a revolution in energy saving too. LED lighting uses 85% less energy than incandescent bulbs. So, if you replace all the lighting in your home with LEDs you can cut the cost of your energy bill. With all the money you’ll save, you’ll have money left over for the special things like more chocolate for your secret treat stash and extra books for your illuminated bookcase. And that’s not all. One LED light lasts up to 20 years. An incandescent bulb lasts for just one year. So once you’ve changed all the lights in your home, you no longer need a drawer devoted to spare light bulbs and you can put away that step-stool for the next two decades. At IKEA, we want to make it easier to live a more sustainable and beautiful life at home and LED does this. All you have to do is change a few light bulbs and swap a few lamps. Who knew that a better lighting experience, that’s good for the planet too, could be so easy! “BUILDING ON OUR BELIEF THAT EVERYONE SHOULD BE ABLE TO AFFORD TO LIVE MORE SUSTAINABLY AT HOME, WE WILL MAKE SURE OUR LED PRICES ARE AFFORDABLE FOR THE MANY.” Steve Howard Chief Sustainability Officer

JOXTORP pendant lamp shade $4 Light green JOXTORP pendant lamp shade $3 Orange JOXTORP pendant lamp shade $5 Dark blue THE NEW L IGHT REVOLUT ION

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WE LIKE THE IDEA OF UNTETHERED FREEDOM. NOWADAYS MOST OF US EXPECT OUR ELECTRONIC DEVICES TO WORK FOR US WHEREVER WE GO, BUT AT SOME POINT, THEY NEED RECHARGING. THE IKEA PS 2014 LED STOOL LAMP IS AN UNUSUAL MASH-UP OF A RECHARGEABLE LAMP AND A STOOL. HOW YOU USE IT IS UP TO YOU, BUT IT WORKS BOTH INDOORS AND OUTDOORS.” Theo Richardson, Charles Brill, Alex Williams IKEA Designers IKEA PS 2014 LED stool lamp $69.99 THE NEW L IGHT REVOLUT ION

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WE LOVE TINY LITTLE LIGHT-EMITTING DIODES. THEY CAN BE INTEGRATED INTO ALL KINDS OF THINGS. LIKE A LIGHT BOX FOR ALL YOUR BITS AND BOBS. NO MORE MISPLACING THE STICKY TAPE! SYNAS LED lighting box $39.99 THE NEW L IGHT REVOLUT ION

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WHEN YOU BUY ONE LED LIGHT BULB, IT’S LIKE GETTING 19 INCANDESCENT BULBS FREE. BECAUSE LED LIGHTS LAST FOR UP TO 20 YEARS. INCANDESCENTS ONLY LAST FOR ONE YEAR.

LEDARE LED bulb E26, dimmable globe $13.99 SEKOND cord set $9.99

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YOU CAN LIGHT UP PRETTY MUCH ANYTHING WITH LED. IT’S SAFE AND SECURE FOR EVEN YOUR MOST PRIZED POSSESSIONS. DIODER LED 4-piece lighting strip set $24.99 THE NEW L IGHT REVOLUT ION

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USB LAMPS. THEY’RE SMALL BUT POWERFUL AND GIVE LIGHT ON THE GO. NOW THAT’S THE BEAUTY OF LED.

HÅRTE LED work lamp $16.99

JANSJÖ LED USB lamp $3.99

“LED IS A DESIGN REVOLUTION. THE SMALL DIODES CAN BE INTEGRATED INTO ALMOST ANY PRODUCT. SO IT’S POSSIBLE TO DESIGN SMALLER LAMPS, THINNER STRUCTURES AND A MORE CAREFULLY SPREAD LIGHT.” Björn Block Range Manager Lighting THE NEW L IGHT REVOLUT ION

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THE MONSTERS UNDER THE BED HAVE NOWHERE TO HIDE. LED LIGHTING GOES BEYOND FUNCTION. IT’S FUN AND BEAUTIFUL TOO.

JANSJÖ LED work lamp $14.99 DIODER LED lighting strip, flexible $39.99 THE NEW L IGHT REVOLUT ION

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OMLOPP LED worktop lighting $29.99 Complete with ANSLUTA cord system, sold separately. THE NEW L IGHT REVOLUT ION

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WITH INTEGRATED LED LIGHTING, MIDNIGHT SNACK HUNTS FOR THAT SECRET CHOCOLATE STASH BECOME MUCH EASIER. OMLOPP LED lighting strip for drawers $32.99 Complete with ANSLUTA cord system, sold separately. THE NEW L IGHT REVOLUT ION

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“LIGHT IS A CRUCIAL PART OF EVERYDAY LIFE AT HOME. CREATING A BETTER EVERYDAY LIFE FOR THE MANY PEOPLE MEANS EMBRACING NEW LIGHT TECHNOLOGIES AND TURNING THEM INTO BETTER PRODUCTS. OUR CHALLENGE IS TO MAKE THOSE NEW PRODUCTS BEAUTIFUL, SUSTAINABLE AND AFFORDABLE TOO.” Jeanette Skjelmose Business Area Manager Lighting FRYEBO LED table lamp $29.99/each THE NEW L IGHT REVOLUT ION

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HONOURABLE MENTION IN THE RED DOT AWARD 2015 The IKEA PS 2014 pendant lamp, designed by David Wahl, has been acknowledged for its design work by the Red Dot Award, one of the world’s most respected design competitions. The PS pendant lamp has received “An Honourable Mention” for its well-executed aspect of design work, well thought-out design solution and how the pendant surprises with a mechanically simple but effective dimmer function. It has been assessed by a 38-member jury, among 4,928 other designs, representing 56 countries. Producing decorative patterns on the walls and ceiling, the IKEA PS pendant lamp now comes in a white with a copper or silver inside. And, as with all new lights from IKEA, the lamps will make use of LED lights, which use 85% less energy and last 20 times longer than incandescent bulbs. IKEA PS 2014 pendant lamp $89.99 THE NEW L IGHT REVOLUT ION

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LIGHT ISN’ T J UST FOR R EA DING. YOU C AN US E IT TO LIGHT YOUR FAVOURITE READS TOO. LED LIGHTS DON’ T GET HOT. S O INTEGR ATING THEM INS IDE A BOOK C ASE IS BOTH SA FE A ND S TUNNING.

NYMÖ lamp shade $29, 37cm, wine red. NYMÖ lamp shade $55 59cm HEMMA cord set $6.99 black NEW! SÄTTRA 5 piece decoration for cord set $8.99 DIODER LED 4-piece lighting strip set $24.99 HEKTAR wall/clamp spotlight $19.99

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OUR LIGHTING RANGE GOES BEYOND THE LED LIGHT BULB. YOU CAN PERSONALIZE YOUR LAMP CORD WITH THESE SÄTTRA CORD DECORATIONS. BEAUTIFUL DESIGN IS IN YOUR HANDS. NEW! SÄTTRA decoration for cord set, plastic beads, set of 5 $8.99 NYMÖ lamp shade $55 HEMMA cord set $6.99 black THE NEW L IGHT REVOLUT ION

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PRETTY PATTERNS ARE JUST ONE OF THE REASONS TO FALL IN LOVE WITH BEAUTIFUL NYMÖ. ANOTHER IS THE FACT THAT THIS LAMP SHADE CAN BE COMBINED WITH DIFFERENT BASES OR CORDS TO SUIT YOUR STYLE AND SPACE. ADD AN LED BULB AND IT’S BETTER FOR THE ENVIRONMENT AND YOUR WALLET TOO. NYMÖ lamp shade $29 HEMMA cord set $6.99 black THE NEW L IGHT REVOLUT ION

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KRUSNING pendant lamp shade $11 HEMMA cord set $6.99 white SINNERLIG table lamp $69.99/each H31cm SINNERLIG table lamp $39.99/each H22cm STÖPEN LED block candle, set of 3, battery-operated $12.99 VARV floor lamp with wireless charging $129

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COSY CANDLES GET AN LED MAKEOVER. ROMANCE ON DEMAND, FOR THE NEXT 20 YEARS, IS AT YOUR FINGERTIPS. STÖPEN LED block candle, set of 3, battery-operated $12.99 H8, H13, and H17cm. STÖPEN LED block candle, battery-operated $3.99/each H13cm.

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KRUSNING pendant lamp shade $11 HEMMA cord set $6.99 THE NEW L IGHT REVOLUT ION

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CAN YOU BELIEVE ALL THESE LAMPS ARE LED? EVEN THE GHOST ON THE STAIRCASE AND THE CANDLES ON THE COFFEE TABLE. AND THEY’LL ALL LAST FOR UP TO 20 YEARS. SOLLEFTEÅ oval pendant lamp shade $9/each SPÖKA LED night light, ghost $17.99 THE NEW L IGHT REVOLUT ION

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THIS VARV LAMP IS WAY MORE THAN JUST A LIGHT SOURCE. IT’S A SMARTPHONE CHARGER TOO. SO YOU CAN GRAB A MAGAZINE WHILE BOTH YOU AND YOUR PHONE RECHARGE. VARV table lamp with wireless charging $79.99 THE NEW L IGHT REVOLUT ION

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HEKTAR wall/clamp spotlight $19.99

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SOLLEFTEÅ ceiling lamp $24.99 THE NEW L IGHT REVOLUT ION

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Media contacts: Maja Boricevic National Product Loans Specialist IKEA Canada T: 416-646-8182 x2339 [email protected] Julia Fuller National Product Loans Specialist IKEA Canada T: 416-646-8182 x2305 [email protected]

Stay in touch:

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