The Louvre - Nintendo 3DS audio guide

Press release Multimedia From April 11, 2012 The Louvre - Nintendo 3DS audio guide Musée du Louvre Communication Department Press contact : Marion ...
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Press release Multimedia From April 11, 2012

The Louvre - Nintendo 3DS audio guide

Musée du Louvre Communication Department

Press contact : Marion Benaiteau

Anne-Laure Béatrix Adel Ziane

[email protected] Tél. + 33 1 40 20 67 10


Please contact your local Nintendo representative 1


Press release

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Getting started

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Press release Multimedia From April 11, 2012

The Louvre - Nintendo 3DS audio guide As part of a new partnership with Nintendo, the Louvre museum has launched an unusual tour guide using Nintendo 3DSTM. Constantly looking for ways to stimulate and entertain its 8.9 million annual visitors, the Louvre remains committed to its digital ventures: interactive and original, the Louvre Nintendo 3DS audio guide offers museum visitors the best possible experience. Equipped with new functions including 3D images and animation, the guide includes an interactive map that allows visitors to see exactly where they are in the museum. It also offers over 700 commentaries about the artworks, providing a fresh perspective on the Louvre’s collections and the story behind the building itself. The versatile guide can be tailored to individual tastes and really brings the artwork to life, thanks to commentaries by the museum’s curators and lecturers.

© 2012 musée du Louvre / Olivier Ouadah

The Louvre-Nintendo 3DS audio guide has been developed thanks to NINTENDO’s support. The initial content has received sponsorship from KOREAN AIR. Visitor information Opening hours

Open daily except Tuesdays from 9 a.m. to 5:45 p.m., until 9:45 p.m. on Wednesdays and Fridays, until 7:45 p.m on Saturdays and Sundays.

A new partnership The partnership between Nintendo and the Louvre museum unites two worlds that ostensibly appear very different but in fact complement each other nicely. Nintendo brings with it more than 35 years of experience in the video game industry, including breaking the “serious games” market which has an informative or educational role. Drawing on the expertise of Shigeru Miyamoto, head of development and production at Nintendo, and creator of famous characters such as Donkey Kong, Mario Bros and Zelda, the new audio guide is a valuable tool that makes a visit to the Louvre a dynamic and enriching experience.

Admission fees

Permanent collections:10 €. Free for under-18s, people under 26 years of age residing in the EEC, teachers in possession of an education pass, the unemployed, cardholders, and free for everyone on the first Sunday of the month. Audio guide Louvre - Nintendo 3DS

Full price: 5€ / Reduced price: 3€ More information Tel: +331-40 20 53 17 -

Getting closer to visitors Over the past few years the Louvre has made a conscious effort to develop its digital, and, utilising its multimedia tools, has specifically targeted those people who do not usually visit museums. The aim is to combine its rich heritage with the creative world of interactive entertainment. The Nintendo 3DS console is - for many visitors – a natural fit in its accessibility and ease of use. The audio guide has been designed to guide visitors who want to visit the museum by themselves, as well as to enrich their

Musée du Louvre Communication Department

Press contact : Marion Benaiteau

Anne-Laure Béatrix Adel Ziane

[email protected] Tél. + 33 1 40 20 67 10


Please contact your local Nintendo representative 3

knowledge of the works of art on display. It was decided that the museum’s curators and lecturers should talk to the visitor, with lively, conversational commentaries. To allow visitors to navigate their way round the huge museum more easily, the Louvre made the development of a localisation feature a top priority. The function is at the heart of its mission to welcome and guide all visitors, and complements the communication tools already in place for before, during, and after their visit. Available in seven languages, the audio guide offers commentary for individual visits and tours of various lengths through the collections. In the future it will also include creative features designed especially for handicapped visitors, including audio descriptions of the works and video presentations in French Sign Language.

© 2012 musée du Louvre / Olivier Ouadah

The must-sees © All rights reserved

Our objectives


Help the public orientate themselves in the museum by offering tools (a choice of visits, real-time localisation) and content about both the works of art and the history and architecture of the museum.


Address the needs of a large and diverse public – both young people who are familiar with the Nintendo 3DS and those less used to the device. Do this using a simple interface which offers direct access to the traditional functions of an audio guide. The audio guide is available in seven languages (English, German, Korean, Spanish, French, Italian and Japanese), and is soon to be offered in French Sign Language and audio description.


Encourage visitors to discover the richness of the collections by leading them to areas that are seen less often. Invite them to learn about some of the museum’s most important pieces, not just the most well-known.

Nintendo 3DS is a trademark of Nintendo © 2012 Nintendo


Contents The Louvre– Nintendo 3DS audio guide caters to each museum visitor (adults, children, French speakers, foreign visitors and those with sensory impairment). Once visitors receive their Louvre – Nintendo 3DS audio guide at the pick-up counter, they can choose to listen to commentaries based on their own itinerary, or follow a tour based on the museums’ key works and collections.

Self-guided visit Over 700 audio commentaries and photos, many in high definition. With simple and engaging explanations, specialists from the Louvre give visitors background information to help them understand the works on display.

The main menu © All rights reserved

The must-sees This is a selection of major works of art highlighted on the interactive map, to ensure that visitors do not miss the museum’s most important pieces. Visitors can create their own itinerary through the museum to discover the pieces they want to see. Tours to discover the museum There is a choice of two themed tours, specially devised for those visiting the Louvre for the first time. Each tour lasts approximately 45 minutes: • the “Masterpieces” tour This tour allows visitors to discover or rediscover the museum’s most famous pieces such as the Mona Lisa by Leonardo da Vinci, the Venus de Milo and the Winged Victory of Samothrace, guided step by step through some of the Louvre’s most prestigious rooms. • the family tour “The Egyptians” (coming soon) Humorous and informative, this tour brings to life the Egyptian people and the area around the River Nile, the work of the peasants and craftsmen and the power of the pharaohs. Visitors are encouraged to observe in more detail and make sense of the objects on display. To test their knowledge they are quizzed with multimedia games throughout the visit. Adapted tour (coming soon) Commentaries accessible to handicapped visitors: the hearing impaired can access a video-guided tour in French sign language which focuses on the Louvre’s major works. Visitors with visual impairment are able to visit the special touch gallery.

Self-guided visit © All rights reserved

Audio guide for the temporary exhibition Up until June 25, 2012, discover the mysterious secrets revealed in the exhibition “The Saint Anne, Leonardo da Vinci’s Ultimate Masterpiece”, with explanations by Vincent Delieuvin, curator of the exhibition, Department of Paintings, musée du Louvre.


Innovations One of the principal innovations of the Louvre - Nintendo 3DS audio guide is to offer visitors to the museum a means of locating their current position.

An innovative localisation feature Housed in a huge building, with collections spread over three wings and four floors, finding your way in the museum can be daunting for some visitors. With the locator technology jointly developed by teams from the Louvre and Nintendo, you no longer have an excuse for getting lost in one of the world’s largest museums! The new audio guide allows visitors to see where they are at any moment on the museum map. With the two Nintendo 3DS screens, you can visualise the main map of the floor you are on, and your exact position.

Real-time localisation © All rights reserved

New functions The existing content has been expanded to include new functions: • 3D without glasses Interactive animations, 3D models of major works, 3D images of the museum galleries… Perhaps you’d love to be able to see the back of the Winged Victory of Samothrace, but can’t get round the statue because it’s placed against a wall. With 3D technology, admire the works of art from every angle! • HD photos Many high definition photos accompany the commentaries, helping you identify each object and access additional information. Use the HD zoom and see the rich detail of each piece: investigate the landscape behind the Mona Lisa, attempt to recognize the characters portrayed in The Consecration of the Emperor Napoleon (by Jacques-Louis David), and admire the architecture shown in The Wedding Feast at Cana (by Veronese).

The Vénus de Milo in 3D © All rights reserved


Getting started Renting the Louvre - Nintendo 3DS audio guide ► You can rent the Louvre audio guide at the museum’s ticket windows and automatic vending machines. You will be given a voucher to exchange for an audio guide at the audio guide pick-up counters. ► Four counters are available for picking up your audio guide: under the Pyramid, near the group reception area (“Accueil des groupes”), and on the mezzanines at the top of the escalators leading to the three main entrances of the museum (Denon, Sully, and Richelieu). ► Lower prices: Full rate: 5 € (compared to 6€ for the previous audio guide) Under-18s: 3 € Handicapped, unemployed, minimum income visitors: 3 € Special offer on Fridays from 6pm onwards for visitors aged 18-25: an extra guide for each one rented. These rates give access to commentaries for both the main collections and the temporary exhibition. ► Over 5,000 consoles gradually being put into service. ► Available in seven languages: French, English, German, Korean, Spanish, Italian, Japanese. A version in French sign language will also be available soon.

Technical details for the console

© 2012 musée du Louvre / Thierry Ollivier


Two screens: Lower tactile screen Upper screen with glass-free 3D


Weight and dimensions of the console when closed: 8 oz., 13.5 cm x 7.5 cm x 2 cm


Battery duration: almost 4 hours

• Special remarks: the cartridge and SD card ports are disabled. The Louvre - Nintendo 3DS audio guide does not accept game cartridges and cannot be used outside the museum.


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