The Leading Radio Broadcaster in Hong Kong
Madcradle Online Limited is the Exclusive Global Online Advertising Sales Representative of 881903.com
Copyright © 2013 Madcradle Online Limited. All rights reserved. Copyright © 2013 Madcradle Online Limited. All rights reserved.
www.881903.com Site Overview
Copyright © 2013 Madcradle Online Limited. All rights reserved.
www.881903.com Site Overview
881903.com is the official website of Hong Kong Commercial Broadcasting Co. Ltd. (aka Commercial Radio 商業電台), the leading radio broadcaster in Hong Kong. 881903.com is an online media platform consisting of: • Online Radio Stations (網上電台) • Instant News (即時新聞) • Financial Info (財經資訊) • Entertainment (娛樂) • Interactions (聽眾互動) • Radio Programme Archives (節目重溫)
881903.com provides free and easy-to-read instant news in its various News Channels; updated radio program schedules and DJ profiles; visual support as well as interactive communication components such as message boards, blogs, online voting and recruitment to radio programmes; online archive library of radio programs for local and overseas subscribers; and comprehensive stock, warrant and FX info in its Finance Channel. With the launch of Skull & Bones (Snb.hk) in February 2009, a unique finance-oriented social networking platform established by 881903.com that provides free analysis of stocks, investment and financial market insights targeting local finance elites, 881903.com has emerged as a popular, all-round integrated platform for advertisers. Content of 881903.com is further delivered with ease to a larger user population via its internet browser add-on Hong Kong Toolbar®. It offers a new spectrum of opportunities and creates innovative, exciting medium to reach a wide range of audience at work and at home.
Copyright © 2013 Madcradle Online Limited. All rights reserved.
www.881903.com Site Overview
25,457,617
1,029,060
1min 4sec
Monthly Page View
Monthly Unique Users
Average Page Duration
881903.com Homepage
News Section
523,632
17,750,515
Monthly Page View
Monthly Page View
Finance + Skull & Bones
Program Archive
947,494
2,137,761
Monthly Page View
Monthly Page View
Source: Nielsen Online Site Census May 2012 Copyright © 2013 Madcradle Online Limited. All rights reserved.
www.881903.com Site Overview
Gender
Age
Under 18 5%
40+ 18% Female 50%
Male 50%
30-39 33%
Education
Post Graduate 13%
Associate Degree/Degree 33%
Form 7 or less 37%
Certificate/ Diploma 17%
Source: Nielsen Online Site Census May 2012 Copyright © 2013 Madcradle Online Limited. All rights reserved.
18-29 44%
www.881903.com Ad Format – Homepage
Super Banner (728 x 90 px / 40k)
LREC (300 x 250 px / 40k) Catchfish (Browsers’ width x 90 px / 50k)
Sliding LREC (300 x 250 px / 40k) Copyright © 2013 Madcradle Online Limited. All rights reserved.
www.881903.com Ad Format – Inner Page Super Banner (728 x 90 px / 40k)
LREC (300 x 250 px / 40k)
Catchfish (Browsers’ width x 90 px / 50k)
Sliding LREC (300 x 250 px / 40k)
Copyright © 2013 Madcradle Online Limited. All rights reserved.
www.881903.com Rate Ad Format Card 2013 – Inner Page Channel Homepage
Ad Format
Dimension/Size
Net CPM (HK$)
Weekly Cost
Est. Impressions
Super Banner
728 x90 px/40K
$36
$8,050
221,154
LREC
300x250 px/40K
$38
$8,400
222,222
Catfish
Browser’s width x 90 px/50K
$46
$10,150
223,077
Sliding LREC
300x250 px/40K
$46
$10,150
223,077
Crazy Ad + Reminder
650x450 px/70K 300x80 px/20K
$60
$13,300
223,529
Super Banner
728x90 px/40K
$33
$7,350
223,404
LREC
300x250 px/40K
$34
$7,700
224,489
Finance Channel
Super Banner
728x90 px/40K
$32
$7,000
222,222
LREC
300x250 px/40K
$33
$7,280
221,277
Run of Site
Super Banner
728 x90 px/40K
$32
$7,350
228,261
LREC
300x250 px/40K
$34
$7,700
229,167
Catfish
Browser’s width x 90 px/50K
$42
$9,450
225,000
Sliding LREC
300x250 px/40K
$42
$9,450
225,000
Standalone email
HTML, 800x600
News Channel
eDM
$1 per mail (Min. Buy: $10,000)
* CPM = Cost per 1,000 ad views (impressions) • Sponsorship & Content Integration Opportunities Available. Please consult your Account Manager for details • Video Streaming Ads available at base rate + 50% loading inclusive of 3rd party video serving fee • Rich Media and Out of the Box ad formats availability subject to publisher approval • Minimum order per booking of HK$15,000 applies • All Rates Quoted are NET Rates and Exclusive of Agency Commissions. • Please allow 7 working days from time of ad delivery to campaign launch
Copyright © 2013 Madcradle Online Limited. All rights reserved.
www.881903.com Ad Format – Email Inner Page
Gender
Location
Age Brackets
Education
Male
Hong Kong
