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The 2012-2013 INTA Membership Directory Publishing July 2012 Managing IP is again partnering with the International Trademark Association to publish the 2012-2013 INTA Membership Directory. Following the success of the redesigned format the new edition of the Membership Directory will include both high profile advertising positions, as well as limited targeted positions within the dedicated jurisdictional membership directory sections. The 2012-2013 INTA Membership Directory will yet again be the foremost annual advertising vehicle for reaching the global trademark community. Your firm is invited to participate.

What is the INTA Membership Directory? The annual INTA Membership Directory includes detailed listings for all INTA’s members – more than 5,900 organizations and firms in more than 190 countries.

EARLY BIRD BOOKING DEADLINE FEBRUARY 1 2012

The Directory is an invaluable resource for INTA members whether they are seeking corporate contacts, an individual expert in a particular sector, a global law firm representative, or a local specialist in an unfamiliar jurisdiction. Members are listed by country with an additional alphabetical classification by company/firm name, plus a comprehensive register of all individuals serving on committees and project teams. The Membership Directory also includes the detailed and expanded Trademark Services section featuring expanded information on leading service firms from around the world.

REGIONAL REPRESENTATIVE PUBLISHER – NORTH & LATIN AMERICA & SERVICE PROVIDERS Alissa Rozen [email protected]

KEY ACCOUNTS – NORTH AMERICA Tom St Denis [email protected] MANAGER – NORTH ASIA Felix Cheng [email protected]

ASSOCIATE PUBLISHER - EUROPE, MIDDLE EAST & AFRICA Ali Jawad [email protected]

MANAGER – SOUTH ASIA Victoria Pawsey [email protected]

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Why advertise? INTA members rely on the Membership Directory for comprehensive, upto-date and accurate information for peers, law firms and other vendors. The publication is distributed to more than 8,000 individuals from INTA member organizations, a group that represents some of the most important professionals in IP. The INTA Membership Directory offers a unique opportunity for companies/firms providing vital products and services to the global IP community. An advertisement or Enhanced Listing in the directory can optimize an organization’s exposure to key IP professionals for an entire year.

119 of the Global 500 are members with 76 being based in the U.S.

By advertising in the INTA Membership Directory you: •

Maximize new business potential by demonstrating your capabilities to more than 8,000 individuals from INTA member organizations worldwide.

•

Increase referral business by raising awareness of your firm’s abilities in unfamiliar jurisdictions.

•

Reinforce existing strengths and promote new developments to INTA’s entire global membership.

•

Reassert your corporate image and brand identity to the vast majority of the world trademark audience.

•

Ensure your rivals don’t achieve a competitive advantage by advertising in the Directory.

•

Demonstrate your firm’s support for the International Trademark Association.

•

Achieve cost-effective, prolonged exposure throughout the 12 month shelf-life of the Directory as trademark professionals refer to it all year round.

OPPORTUNITIES FOR PARTICIPATION

21 of the top 50 Global Fortune 500 companies are INTA members

33 of the top 100 Global Fortune 500 companies are INTA members

Following the success of the new format full-color editions, highly targeted advertising positions will again be available within the main membership directory section. These member directory advertisements are strictly limited and allotted by country. Their prominent placement alongside the directory listings for a selected jurisdiction allows firms to achieve maximum exposure within their chosen country section. As well as the jurisdictional adverts, high profile display advertising positions and sector-specific Enhanced Listings will be available within the Trademark Services section of the directory. High profile cover advertisement and premium positions (e.g. facing contents etc) are also possible.

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4 of the top 10 Global Fortune 500 Companies are all INTA members

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Options for participation: Display advertising The 2012-13 INTA Membership Directory will again include advertisements within the main membership directory section. These positions are strictly limited and allotted by country. Their prominent placement alongside the directory listings allows firms to achieve maximum exposure within their chosen jurisdictional section.

EARLY BIRD BOOKING DEADLINE FEBRUARY 1 2012

High profile cover advertisement and premium positions (e.g. facing contents etc) are also possible. The details are as follows:

• Membership Directory advertisements – by Jurisdiction These advertisements will run within the main membership directory section. Firms are able to nominate the jurisdictional section their advertisement runs within. Advertisement positions are strictly limited for each jurisdiction and allotted on a first-come, first-served basis. The cost per advert and options are as follows: Membership Directory adverts All rates are USD

Single booking

*2 total ads in INTA publications

*3 total ads in INTA publications

Full-page, 4-color

$6,710

$6,250

$5,325

Half-page, 4-color

$4,030

$3,750

$3,425

Please see page 6 for booking information

• Premium positions As last year, limited premium positions are available for firms wishing to truly maximize the exposure that the Membership Directory provides. These include: All rates are USD Cover positions

Single booking

*2 total ads in INTA publications

*3 total ads in INTA publications

Outside Back Cover

$18,375

$17,089

$15,619

Inside Front Cover

$12,860

$11,960

$10,931

Inside Back Cover

$9,450

$8,789

$8,032

Facing contents

$11,950

$11,050

$10,150

Page 5

$9,150

$8,460

$7,770

Page 7

$8,650

$8,000

$7,350

Page 9

$8,150

$7,540

$6,925

Please see page 6 for booking information

COPY SPECIFICATIONS ADVERTIZEMENT SIZE

DIMENSIONS

Full page Trim Type Bleed

(width 215.9 178.2 221.9

Half-page

178.2 x 120.7 mm

x x x x

height) 279.4 mm 245.4 mm 285.4 mm

Display advertisement positions are strictly limited and will be reserved on a first-come, first-served basis

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Options for participation: Trademark Services Section The Trademark Services Section forms the central part of the Membership Directory. It features expanded information on leading service firms from around the world categorized by specialization. There are two options for participation – either placing an Enhanced Listing or a display advertisement. The details are as follows:

EARLY BIRD BOOKING DEADLINE FEBRUARY 1 2012

1) Enhanced Listings

2) Display advertising

Placing an Enhanced Listing in the INTA Membership Directory puts your company’s services in front of more than 8,000 individuals from INTA member organizations.

A range of display advertising positions are available within the Trademark Services section, allowing firms to benefit from the attention this section receives.

An Enhanced Listing can include your full contact details (company/firm name, logo, address, telephone, facsimile, company website, name of INTA designee, designee telephone, designee email). PLUS an eight line company description, this will appear in 9-point Arial font (up to 500 characters with spaces). Logos should be a minimum of 300dpi and 3x4cm.

Positions are full page or half page in either black and white or colour formats. The basic rates are as follows (discounted rates are available for firms advertising in multiple INTA publications – please see the booking form on page 5).

Enhanced Listings will be run in alphabetical order under your Primary Service category/categories (see the booking form for options). Multiple bookings are possible. The cost is US$1075 per industry category listing including firm logo. Please see the booking form on page 5 for full details and industry categorizations.

Full-page, 4-color

$5,165

Half-page, 4-color

$3,100

Full-page, black and white

$3,450

Half-page, black and white

$2,310

Copy specifications Advertizement size

Dimensions

Full page

(width x height)

Trim

215.9 x 279.4 mm

Type

178.2 x 245.4 mm

Bleed

221.9 x 285.4 mm

Half-page

178.2 x 120.7 mm

EXAMPLE OF AN ENHANCED LISTING Managing Intellectual Property Magazine Nestor House Playhouse Yard London EC4V 5EX United Kingdom Tel: +44 20 7779 8682 Fax: +44 20 7779 8500 Email: [email protected] Web: www.managingip.com

Managing IP is firmly established as the leading international information resource for IP owners, with 11,849 readers world-wide – predominantly in-house counsel in multinational companies. Published 10 times a year, Managing IP provides thought provoking news, comment, data and authoritative analysis across all areas of IP. Our editorial teams are located in our offices in New York, London and Hong Kong ensuring Managing IP’s coverage remains at the forefront of the international IP industry.

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2012-2013 INTA MEMBERSHIP DIRECTORY

Trademark Services Section Booking Form To book an Enhanced Listing or display advertisement within the Trademark Services section of the 2012-2013 INTA Membership Directory please complete and return this form by fax or email Participant details: Name:

EARLY BIRD BOOKING DEADLINE FEBRUARY 1 2012

Company/Firm: Office address: Telephone:

Fax:

Email: OPTION 1 ❍ I wish to place an Enhanced Listing/or Listings in one or more industry categories within the Trademark Services section of The INTA 2012-2013 Membership Directory. The cost is US$1,075 per industry category listing. Please tick all required categories: ❍ ❍ ❍ ❍ ❍ ❍

Ad Agency ❍ Name Generation/Logo Creation Patent/Trademark Agent ❍ Customs Assistance Firm Investigation Firm ❍ Software Firm Law Firm ❍ Valuation Firm Translators ❍ Name Generation/Logo Creation Placement Agency/Recruiting Firm

❍ ❍ ❍ ❍ ❍ ❍

Brand Management ❍ Publishing/Media Design Firm ❍ Search Firm IP Consultancy/Management ❍ Survey Research Firm Licensing Agent/Consultant ❍ Watching Firm Valuation Firm Consulting Firm Domain Name Services—Management

Total listings booked: _____________ x US$1,075 = US$ _____________ All contact information for Enhanced Listings will be taken from INTA’s membership database (this excludes the company/firm description which must be provided separately).

OPTION 2 ❍ I wish to place a display advertisement in the Trademark Services section of The INTA 2012-2013 Membership Directory. Please tick the required advert/rate that applies to your firm/company: Trademark in Services Section All rates are USD

Single booking

*2 total ads in INTA publications

*3 total ads in INTA publications

Full-page, 4-color

❍ $5,165

❍ $4,803

❍ $4,390

Half-page, 4-color

❍ $3,100

❍ $2,883

❍ $2,635

Full-page, black and white

❍ $3,450

❍ $3,208

❍ $2,967

Half-page, black and white

❍ $2,310

❍ $2,148

❍ $1,986

*Rates reserved for firms/organizations also advertising within the INTA Daily News and/or Annual Meeting Final Program and Attendee Directory. Enhanced Listings include company/firm name, address, main telephone, main fax, website, INTA designee name, designee telephone designee email and an eight-line company description in 9 point Arial font (500 character limit with spaces). All information with the exception of the company/firm description will be taken from INTA’s membership database. Logos should be a minimum of 300dpi and 3x4cm. All Advertisers will be invoiced upon publication of The INTA 2012-2013 Membership Directory in late July 2012. Company/Firm description copy must be sent to your regional representative by April 6 2012. If copy is not received by this date Managing IP reserves the right to not include the listing and to charge the full amount agreed here. Any cancellations must reach us 60 days before copy deadline or a 50% cancellation fee will be charged. Any cancellations that reach us with less than 30 days before copy deadline will incur the full charge. English law governs this agreement. Advertisers will be invoiced upon publication of The INTA 2012-2013 Membership Directory in late July 2012. All rates are Nett of local taxes.

Signed for:

By:

Signature:

Date:

PLEASE RETURN BY FAX OR EMAIL TO YOUR REGIONAL REPRESENTATIVE BY FEBRUARY 1 2012 (SEE PAGE 1)

PUBLISHED BY

2012-2013 INTA MEMBERSHIP DIRECTORY

Advertisement booking form: Membership Directory jurisdictional adverts and premium positions To book jurisdictional and/or premium position advertisement/s in the 2012-2013 INTA Membership Directory please complete and return this form by fax or email

EARLY BIRD BOOKING DEADLINE FEBRUARY 1 2012

Participant details: Name: Company/Firm: Office address: Telephone:

Fax:

Email: Please tick the required advert/rate that applies to your firm/company: OPTION 1 Membership Directory advertisements: Single booking

*2 total ads in INTA publications

*3 total ads in INTA publications

Full-page, 4-color

❍ $6,710

❍ $6,250

❍ $5,325

Half-page, 4-color

❍ $4,030

❍ $3,750

❍ $3,425

All rates are USD

Jurisdictional section the advert is to appear in: _____________________________________________________________________________

OPTION 2 Premium position advertisements: Single booking

*2 total ads in INTA publications

*3 total ads in INTA publications

Outside Back Cover

❍ $18,375

❍ $17,089

❍ $15,619

Inside Front Cover

❍ $12,860

❍ $11,960

❍ $10,931

Inside Back Cover

❍ $9,450

❍ $8,789

❍ $8,032

Facing contents

❍ $11,950

❍ $11,050

❍ $10,150

Page 5

❍ $9,150

❍ $8,460

❍ $7,770

Page 7

❍ $8,650

❍ $8,000

❍ $7,350

Page 9

❍ $8,150

❍ $7,540

❍ $6,925

All rates are USD

*Rates reserved for firms/organizations also advertising within the INTA Daily News and/or Annual Meeting Final Program and Attendee Directory. Advertisers will be invoiced upon publication of The INTA 2012-2013 Membership Directory in late July 2012. Advert copy must be sent to your regional representative by April 6 2012. If copy is not received by this date Managing IP reserves the right to not include the advertisement and to charge the full amount agreed here. Any cancellations must reach us 60 days before copy deadline or a 50% cancellation fee will be charged. Any cancellations that reach us with less than 30 days before copy deadline will incur the full charge. English law governs this agreement. All rates are Nett of local taxes.

Signed for:

By:

Signature:

Date:

PLEASE RETURN BY FAX OR EMAIL TO YOUR REGIONAL REPRESENTATIVE BY FEBRUARY 1 2012 (SEE PAGE 1)