The Infinite Dial 2014
#infinitedial
1998: Ever listen to
Internet Radio?
From niche to mainstream % Who Have Ever Listened to Online Radio
66%
6% 1998
2002
2006
2010
2014
Base: Total Population 12+ Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet
© 2014 Edison Research and Triton Digital
Monthly Online Radio Audience Approaching Half of Americans % Who Have Listened to Online Radio in Last Month
Estimated 124 Million 45%
47%
2013
2014
39% 34%
17%
16%
15%
2003
2004
2005
21%
20%
21%
2006
2007
2008
27%
27%
2009
2010
2011
2012
Base: Total Population 12+ Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet
© 2014 Edison Research and Triton Digital
Over 500% Growth In Smartphone Ownership in Five Years
Estimated 160 Million
% Who Own a Smartphone
61% 53% 44% 31%
10%
2009*
14%
2010*
2011*
2012**
2013**
2014**
*2009-2011: “Is your cell phone a smartphone?” **2012-2014: Own an Apple iPhone, Android smartphone, BlackBerry, or Windows smartphone Base: Total Population 12+
© 2014 Edison Research and Triton Digital
Weekly Online Radio Listeners Report More Time Spent Listening Every Year Average Time Spent per Week With All Sources of Online Radio (Hours:Minutes) 13:19 11:56 8:02 6:13
6:31
2008
2009
2010
9:17
9:46
2011
2012
2013
2014
Base: Weekly Online Radio Listeners
Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet
© 2014 Edison Research and Triton Digital
Online Radio Listening in a Car Via Cell Phone Continues Steady Increase to 26% % of Cell Phone Owners Who Have Ever Listened to Online Radio in a Car by Listening to the Stream From a Cell Phone Connected to a Car Audio System
26% 21% 17% 11% 6% 2010
2011
2012
2013
2014
Base: Own a Cell Phone Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet
© 2014 Edison Research and Triton Digital
Competition Intensifies in the Internet Audio Space as Many Brands Have Significant Awareness % Aware of… Pandora iHeartRadio iTunes Radio Rhapsody Spotify Google Play All Access Slacker Radio.com TuneIn Radio Last.fm Rdio Songza Stitcher
70% 48% 47% 40% 28% 24% 14% 14% 10% 8% 5% 5% 3% Base: Total Population 12+ © 2014 Edison Research and Triton Digital
After Launching in September 2013, iTunes Radio Makes an Impressive Debut % Age 12+ Who Listened in Last Month to… 31%
Pandora
9%
iHeartRadio
8%
iTunes Radio
6%
Spotify Google Play All Access
3%
Rhapsody
2%
Slacker
2%
TuneIn Radio
2%
Brands lower than 2% Age 12+ not shown
© 2014 Edison Research and Triton Digital
Percent by Age Group Who Listened in Last Month to… 55% 33%
Pandora
11% 12% 11%
iHeartRadio
Age 12-24
4%
Age 25-54 17%
Age 55+
7%
iTunes Radio
3% 16% 5%
Spotify
1%
Brands lower than 6% Age 12+ not shown
© 2014 Edison Research and Triton Digital
Two-Thirds of Weekly Online Radio Listeners Listen Via Desktop/Laptop and Via Smartphone % of Weekly Online Radio Listeners Who Ever Listen Via… Desktop/Laptop
67%
Smartphone
66% 34%
Tablet
12%
TV connected to Internet
Internet-connected audio system (eg. Sonos)
2% Base: Weekly Online Radio Listeners
Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet
© 2014 Edison Research and Triton Digital
Pandora is by Far the Most Downloaded Audio App % of Smartphone Owners Who Report Having Downloaded Each App to Their Smartphone Pandora Shazam iHeartRadio AM/FM Station App ESPN Radio Spotify SoundHound Google Play All Access SiriusXM Slacker TuneIn Radio Rhapsody Songza Last.fm Radio.com Rdio Stitcher
50% 18% 16% 11% 10% 9% 6% 4% 4% 4% 3% 3% 2% 2% 1% 1% 1%
© 2014 Edison Research and Triton Digital
AM/FM Radio is the Top Source Overall For Keeping Up-To-Date with Music % Who Ever Use Each Source to Keep Up-to-Date With Music AM/FM Radio Friends/Family YouTube Pandora Facebook Music Television Channels Information/Displays at Local Store Apple iTunes SiriusXM Satellite Radio iHeartRadio Music Blogs Spotify
75% 66% 59% 48% 39% 33% 30% 30% 20% 18% 14% 14%
Base: Those saying it is “Very Important” or “Somewhat Important” to Keep Up-To-Date With Music (47% of Total 12+ Population)
© 2014 Edison Research and Triton Digital
YouTube is the Top Source Among 12-24s For Keeping Up-To-Date with Music % of 12-24s Who Ever Use Each Source to Keep Up-to-Date With Music AM/FM Radio Friends/Family YouTube Pandora Facebook Music Television Channels Information/Displays at Local Store Apple iTunes SiriusXM Satellite Radio iHeartRadio Music Blogs Spotify
65% 71% 83% 71% 53% 35% 33% 43% 18% 26% 23% 26%
Base: Those saying it is “Very Important” or “Somewhat Important” to Keep Up-To-Date With Music
© 2014 Edison Research and Triton Digital
For a free copy of this report visit: Digital and Online Radio
Media Landscape
edisonresearch.com
The Infinite Dial Internet Access and
[email protected] Contact: Digital Household Trends 2014 @larryrosin #infinitedial © 2014 Edison Research and Triton Digital
