The Gold Standard For Rum

Company Profile St. Lucia Distillers Group of Companies Committed to innovation and quality, St. Lucia Distillers Group of Companies is a boutique rum distillery situated in the scenically beautiful and agriculturally rich valley of Roseau on the Caribbean island of St. Lucia. A passionate team of distillers, blenders, and administrative staff work together to produce some of the world’s finest rums. St. Lucia Distillers’ Brands have been recognised at the world’s most exacting competitions, winning numerous accolades and awards. In the 2009 International Spirits Challenge Admiral Rodney won the Rum Trophy and St. Lucia Distillers was nominated as only one of three distilleries globally for the trophy “Excellence in Craftsmanship”. The Company prides itself on its commitment to product development and has an offering of over 25 rums and rum products ranging from premium aged rums and cream liqueurs to traditional pouring rums. Other companies in the group are WILCO responsible for the production of liqueurs; The Roseau Factory, responsible for distillery tours and Barbay Ltd our distribution company. All of these divisions are based in Roseau.

“St. Lucia Distillers Group of Companies is a small, innovative, quality-driven rum producer.” Laurie Barnard Managing Director St. Lucia Distillers Group of Companies Employee since 1972

History & Strategy History St. Lucia Distillers Limited emerged from the tradition of on-site, ‘rustic’ rum that was a common feature of the West Indian sugar plantation. Sugar’s by-product, molasses was fermented and distilled into rum, the demand for which has been a constant through the fluctuations of West Indian plantation economies. By the late 1950s, two distilleries remained in St. Lucia, one at Dennery, the site of the Barnard family plantation, and the other Geest-owned at Roseau, the location of the current distillery. St. Lucia Distillers Limited was formed in 1972 when the two distilleries amalgamated producing a now discontinued blend of rum whose name reflected the merger, Denros Bounty Rum. The Barnard family bought the Geest shares in 1992 and in 1997 sold 25% of the shares to Trinidad based Angostura Ltd. In 2005 the Barnard family, planters and rum distillers for over a century sold their remaining shares to CLICO Holdings Barbados Limited, with third generation rum-maker Laurie Barnard staying on as Managing Director. Since 1972, St. Lucia Distillers has grown from producing a single label massmarket rum to a portfolio of premium rums and liqueurs. Today, we have a range of over 25 rum and rum-related products which have performed exceptionally in international competitions and are distributed in over 20 countries in the Caribbean and internationally.

Our Strategy Making quality rum is central to St. Lucia Distiller’s ethos. It is the springboard from which all other aspects of the company’s operations are launched. Our team is not afraid to take risks, and is always innovative. St. Lucia Distillers moves forward with this philosophy with an emphasis on production and environmental efficiency, understanding the market, and addressing competition.

“We are happy to be at the cutting edge of the spirits industry and delight in experimenting in the production process if it leads to world class products” Michael Speakman Sales and Marketing Director Employee since 1998

www.saintluciarums.com

Rum & St. Lucia The Spirit of St. Lucia Rum is the spirit of the Caribbean. It is the connection of a people to its history - a link between hands in the soil from which sugar is grown, to hands in the air as we express ourselves at Carnival. St. Lucia Distillers captures and bottles that spirit. The history of rum is married to the organised production of sugar. The demand for sugar on the European market left a by-product in molasses - the raw material in rum production. During the seventeenth and eighteenth centuries the triangular trade in slaves and sugar brought together all the right ingredients for the mass production of rum, an event which would have lasting repercussions on the culture of the region and the economy of the world. The strong liquor appealed mostly to the slave population and to sailors and buccaneers, but gradually gained a wider, more appreciative audience as time and better distilling methods made it more palatable. In the late seventeenth century rum rations, moderated by measures of water and later lime to prevent scurvy, were introduced by the Royal Navy as part of a sailor’s daily allotment. The naval connection gave the distilled drink an international platform. It wasn’t long before the process of rum distillation became more profitable than sugar production on its own. When sugar was introduced to St. Lucia in the late 1700’s it revolutionized local society, the reverberations of which are still felt today. The labour intensive crop generated a demand that was satisfied by the trade in African slaves, and later by Indian indentured labour, introducing what is now the primary demographic of the island’s population and rum’s first mass consumers. The island of St. Lucia featured many small plantation distilleries, remnants of which can still be found around the countryside. By the 1950s however, there were only two operational distilleries left on the island and these merged in 1972 to create St. Lucia Distillers. As sugar production ended in 1962, the raw material, molasses, was shipped from Guyana into the bay at Roseau where the viscous, aromatic syrup is pumped to storage tanks at the distillery. At St. Lucia Distillers, we are turning the clock back and have planted five acres of cane, while investing in a cane crushing facility to extract the cane juice. We will be fermenting and maturing this “rum agricole” in the coming years and we plan to expand our acreage of cane. From a dubious start and a vibrant history, rum in its diverse varieties and blends has earned a favoured place on the palates of those who frequent the roadside rum shop in St. Lucia to the fashionable cocktail bars of London, New York and Paris.

“Wherever there has been sugar cane production, there has been rum.” Andre Winter Distillery & Operations Manager Employee since 1976

Rum & St. Lucia Our Culture, Our Rum! St. Lucia’s local culture and traditions are revealed through a number of festivals. Carnival stands out as the major cultural event of the year and includes competitions and performances by masquerade (Mas) bands, calypso and soca singers, steel bands and beauty contestants. Following the launching of Carnival in June, mas camps, pan-yards and calypso tents are formed with a series of performances by local calypso and soca artists. During the height of Carnival local rums are consumed in a celebratory mood adding to the environment of enjoyment. The month of October is recognized as Creole Heritage Month and includes the celebration of International Creole Day or Jounen Kweyol. Each year, the events are hosted by a number of selected communities throughout the island and include religious services, parades, a royal court, feasting and much dancing culminating in the flower festivals of La Rose and Les Marguerite. Our rums play a significant role in these celebrations by loosening the mood of the party and helping St. Lucians enjoy their rich cultural heritage.

“Rum is the life and soul of the Party” Rhythm of Rum Tour

Jennifer Gaston Marketing & Communications Manager Employee since 2008

The Rhythm of Rum tour takes visitors on a journey that illuminates the connection between the production of rum and the historical and cultural heritage of the island. The tour begins with a short video in a reconstructed ship’s hold which explains rum production; its connection to the island and the distillery’s family beginnings. Visitors then proceed to the distillery where it becomes clear that the making of rum has its own distinct rhythm and flavour. From the molasses vats holding the dark viscous aromatic raw material to the pot and column stills visitors are encouraged to engage all the senses and understand the unique phenomenon that is rum making. Beautiful copper stills dominate the main floor where visitors can observe the progressive distillation process with an opportunity to see and smell the spirit at its various stages. The rhythm of rum tour continues with a Carnival extravaganza. Colourful costumes and the melodic sounds of steel pan envelope visitors in the Carnival interpretation centre. The tour ends with a rum tasting where you can sample our impressive range and find the rum or rums which best fit the individual palate. Whether it is a premium sipping rum, a crème liqueur or an invigorating spice rum, the Rhythm of Rum shop stocks and sells your favourite St. Lucia Distillers product.

www.saintluciarums.com

The Art of Rum Making Rum Making at St. Lucia Distillers RAW MATERIALS Molasses, made from the juice extracted from sugarcane, is imported from a number of sugar producing nations throughout Latin America and the Caribbean. Our largest supply comes from Guyana. We currently have five acres under sugar cane. We have planted four selected varieties of cane which is sourced from the West Indies Breeding Station in Barbados. We intend to expand our acreage of cane to ten acres in the coming years. The molasses is mixed with water collected from local streams and is supplemented by the collection of rainwater. All the water we use for finished product is filtered and undergoes reverse osmosis. The resulting wash is monitored closely by our distillers who ensure Brix levels result in efficient fermentation. FERMENTATION We use a number of yeasts for the bulk of our molasses fermentation. Our sugar cane fermentation is however, completely natural. Our yeasts are propagated in stainless steel tanks and then used to inoculate the wash. These yeasts have been carefully selected for their flavour profile and their efficiency in converting sugar into alcohol. Fermentation takes place at temperatures of up to thirty four degrees celsius for 24-30 hours. We control the length and temperature of fermentation to give a balance of congeners which give our rums their unique flavour. Sugar cane fermentations can take up to four days as we prefer a natural process. DISTILLATION The resulting wash is heated and distilled in either a pot still or column (continuous) still. St. Lucia Distillers has four different stills. This gives us the ability of making different rums with varying flavour profiles which then give the blender the rums to make unique and quality driven products. Traditional small batch distillations differentiate us from larger distilleries and allow us to produce rums with different and distinctive characters. Our stills The Continuous (Coffey) Still (commissioned 1985) The John Dore Pot Still (commissioned 1998) The Vendome Pot Still (commissioned 2003) The John Dore 6000 Liter Pot Still (commissioned 2004)

“We will not compromise on the quality of our rums” Lennox Wilson Production Manager St. Lucia Distillers Group of Companies Employee since 2009

The Art of Rum Making MATURATION We currently have a large and growing stock of barrels undergoing maturation. St. Lucia Distillers sources its’ white American oak barrels from the Kentucky Bourbon industry and has barrels from Jack Daniels, Buffalo Trace and Jim Beam. In addition to Bourbon barrels we use port barrels for final polishing for products such as TØZ and are experimenting with Hermitage and Chilean wine barrels. We are conducting further experiments with Sherry, Madeira and Sauternes barrels. Tropical ageing speeds up the maturation process. Our spirit ages two and half times faster than equivalent spirits in Europe. Although this has its’ advantages it can often be the case that rums over 10 years of age can be extremely woody as tropical maturation takes on too much tannin. We carefully check all barrels for the evolution of the spirit and rely on the talents of our blending team to marry old rums with younger rums to get balance and greater complexity. BLENDING The art of blending is central to our philosophy. We do not put age statements on our rums because we believe passionately that complexity and balance can only be maximized by blending old, complex but often “woody” rums with fresher but characterful rums. With the exception of caramel for colouring purposes we do not add sugar or other additives to our rums, and therefore conform to both Caribbean and European Community rum standards. The exact character of each rum or liqueur is determined by a team of master blenders who maintain the consistency of taste in our existing blends. They continue to develop new products which can find a niche in local and export markets.

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Premium Rums Chairman’s Reserve Chairman’s Reserve was first blended in 1999 and was overseen by the then Chairman, Laurie Barnard who conceived a quality rum which was blended using continuous and pot still rums coming on stream after ageing. Local demand has been phenomenal and the brand has expanded internationally, where the versatility of the rum makes for great cocktails. Chairman’s Reserve recently won Gold - Best in Class at the International Wine & Spirits Competition and Double Gold at the San Francisco World Spirits Competition. Brand Positioning: Mid Market to Premium Blend: A blend of continuous and pot stills. Maturation: In American oak casks - Jim Beam, Jack Daniels and Buffalo Trace - separately by still, then blended and reintroduced to oak for a further six months to marry. Age: A blend averaging 5 years. Alcoholic Strength: 40% abv Sizes: 192x50ml; 24x250ml; 6x700ml; 6x750ml; 6x1000ml Tasting Note: Rich dark golden amber colour. The pot still richness comes through on the nose with sweet honeyed fruit and spicy vanilla from the oak. The palate is balanced, with a mellow but complex mix of ripe raisin fruit, tobacco and spice. The rum has a long enjoyable finish. In St. Lucia, Chairman’s Reserve is enjoyed with coconut water but can be drunk neat or with a chaser of your choice.

International Awards • SILVER MEDAL - (Best in Class) 2009 International Wine & Spirit competition • SILVER MEDAL - 2009 Worlds Spirits Awards, Germany • SILVER MEDAL - 2009 San Francisco Worlds Spirits Competition • GOLD MEDAL - (Best in Class) 2008 International Wine & Spirit competition • DOUBLE GOLD MEDAL - 2008 San Francisco Worlds Spirits Competition

2008 International World Spirits Competition

Double Gold Medal 2008 San Francisco World Spirits Competition

Enjoy C H A I R M A N ’ S Responsibly

Premium Rum TØZ Rum Launched in 2008 TØZ Rum comes in both Gold and White. TØZ stands for Troy ounce - the traditional method of measuring precious metals and gems, and explains why we call the brand “The Gold Standard for Rum”. The Rum is designed to appeal to a younger but sophisticated consumer who appreciates the fine things in life. We are particularly proud of TØZ White Gold which has undergone a gentle carbon filtration to remove colour but retains its complexity and character. TØZ White Gold is one of the first really high quality white rums on the market and can compete with any premium vodka. Brand Positioning: Premium Blend: A blend of pot and continuous stills Maturation: In American oak casks - Jim Beam, Jack Daniels and Buffalo Trace - separately by still, blended and matured. We then transfer to port casks for final polishing. Age: A blend averaging 7 years. Alcoholic Strength: 40% abv Sizes: 12x500ml; 6x700ml; 6x750ml

Tasting Note: Golden Amber appearance with red tinges at the rim. Intense pot still aromas with sweet molasses and raisin fruit on the nose. Mellow with honeyed fruit, spice and a long finish.

Tasting Note: Fresh, clean zesty citrus palate with a soft creamy texture. Quite neutral but with a balanced rum character giving complexity. Perfect for Mojitos and Daiquiris.

TØZ Gold

TØZ White Gold

International Tasting Note: Awards • GOLD MEDALappearance - 2009 World Awards Golden amber with Spirits red tinges at the • SILVER MEDAL 2009 International Spirits rim. Intense pot still aromas with sweet molasses and Challenge raisin fruit on the nose. Mellow with honeyed • SILVER 2009 fruit, spiceMEDAL and a -long finish. International Wines & Spirits Competition

International Tasting Note: Awards • GOLD MEDAL 2009palate with a soft creamy Fresh, clean zesty- citrus San Francisco Worlds Spirit Competition texture. Quite neutral but with a balanced rum • SILVER - 2009 World Spirits characterMEDAL giving complexity. Perfect for Awards mojitos • SILVER MEDAL - 2008 and daiquiris. San Francisco Worlds Spirit Competition

Super Premium Rum Admiral Rodney Admiral Rodney is one of the world’s finest rums. Made from 100% continuous still rums, Admiral Rodney is St. Lucia Distillers flagship in terms of age and complexity. The rum commemorates the English Admiral Rodney who famously “broke the line” and vanquished the French fleet at the Battle of the Saints in 1782. During 2009 Admiral Rodney won Gold at the International Wine & Spirits Competition in London, Gold at the World Spirits Competition in Germany and the Rum Trophy at the International Spirits Challenge. Brand Positioning: Super Premium Blend: 100% Continuous Still Maturation: In American oak casks - Jim Beam, Jack Daniels and Buffalo Trace - separately by batch, then blended and bottled. Age: A blend averaging 12 years. Alcoholic Strength: 40% abv Sizes: 6x700ml; 6x750ml (all sizes with blue presentation box) Tasting Note: Bright amber, mahogany colour. Incredibly attractive nose packed with complexity. Rich honeyed fruit with prunes, sweet raisins and well integrated oak toast. On the palate concentrated, complex with velvety caramel crème brulee and hints of vanilla, spice and chocolate from long ageing. Well balanced and harmonious with an exceptionally long finish.

International Awards • GOLD & TROPHY - 2009 International Spirits Challenge • GOLD MEDAL - 2009 World Spirits Awards • GOLD MEDAL - 2009 San Francisco Worlds Spirits Competition • SILVER MEDAL - 2009 International Wine & Spirit Competition • SILVER MEDAL - 2008 International Wine & Spirit Competition

www.saintluciarums.com

Gold Rum Bounty The national rum of St. Lucia Bounty Rum started life in 1972 as Denros Bounty Rum on the merger of the old Dennery Distillery and the Roseau Bay Distillery. Generations of St. Lucians have enjoyed Bounty’s clean and medium bodied profile which makes it a versatile rum and ideal for mixing. Brand Positioning: Mass Market Blend: 100% Continuous Still Maturation: In American oak casks



Alcoholic Strength: 40% abv Sizes: 192x50ml; 24x250ml; 24x500ml; 12x750ml; 12x1000ml; 6x1750ml Tasting Note: Medium bodied with ripe sultana fruit, vanilla from the oak and a hint of spice. Good balance, clean and with an enjoyable finish.

Kwèyòl Spice As part of Creole heritage our spice rum combines local spices including nutmeg, cinnamon and vanilla. Kwèyòl Spice contains a vanilla pod in the bottle and this imparts a rounded mellow flavour to the rum. We firmly believe this is one of the finest spice rums and have won numerous medals for the product. Brand Positioning: Mass Market Blend: 100% Continuous Still Maturation: In American oak casks



Alcoholic Strength: 40% abv Sizes: 192x50ml; 12x750ml Tasting Note: Lovely sweet spiced nose with vanilla, nutmeg and cinnamon. Ripe honeyed raisin fruit with an explosion of vanilla and nutmeg on the palate. Fresh natural flavours - no artificiality - a special rum.

White Rum Crystal The white equivalent of Bounty, Crystal is a pure clean white spirit which makes for an ideal mixing rum. With coke, ginger ale or in a fruit cocktail Crystal is balanced and offers an ideal platform for cocktails. Brand Positioning: Mass Market Blend: 100% Continuous Still Maturation: In American oak casks



Alcoholic Strength: 40% abv Sizes: 192x50ml; 24x250ml; 24x500ml; 12x750ml; 12x1000ml; 6x1750ml Tasting Note: Clean with a fresh tropical citrus aroma on the nose. On the palate some sweetness gives a mellow texture but the rum is balanced by a vibrant citrus character. An excellent mixing rum which is used locally in Cuba Libres and Daiquiris.

Denros Strong Rum St. Lucia Distillers overproof rum is a staunch favourite among rum drinkers in St. Lucia. Used in punches or drunk straight by the more adventurous this is a highly versatile rum. Brand Positioning: Mass Market Blend: 100% Continuous Still Alcoholic Strength: 80% abv Sizes: 192x50ml; 24x250ml; 24x500ml; 12x750ml; 12x1000ml; 6x1750ml; 18 Liter; 208 Liter Cask Tasting Note: Clear and clean with a neutral but spirity nose. Very powerful on the palate with a slight burn but again very clean with hints of citrus and spice.

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Rum Liqueurs Crystal Lime Crystal Lime is a lime flavoured rum designed to be mixed with tonic or in cocktails. When mixed Crystal lime is a refreshing and enjoyable alternative to gin or vodka and shows the true versatility of rum. Brand Positioning: Mass Market Blend: 100% Continuous Still Alcoholic Strength: 35% abv Sizes: 24x250ml; 12x700ml; 6x1000ml Tasting Note: Balanced and wonderfully refreshing with a sweet mouth feel and an explosion of zesty lime fruit. Clean, not oily, with natural lime citrus flavours, this can be mixed with tonic to get a wonderfully fresh long drink.

Marigot Bay Liqueurs Our range of Marigot Liqueurs include Coconut & Rum, Coconut Cream and Banana Cream and are designed to showcase local flavours. Brand Positioning: Mass Market Alcoholic Strength: Coconut & Rum 25% abv; Coconut Cream 20% abv; Banana Cream 14% abv Sizes: 6x700ml Tasting Note: Marigot Coconut Cream Shimmering white appearance. Lovely coconut nose with hints of cream and vanilla. Rich and creamy but not cloying – balanced with a velvety coconut and spice character. Hedonism in a glass! Tasting Note: Marigot Coconut and Rum Clear transparent appearance. Clean coconut and candied nose with a trace of creaminess. Wonderful natural coconut flavour on the palate - no trace of artificiality - sweet and well balanced. Stunning when mixed in cocktails. Tasting Note: Marigot Banana Cream Vibrant yellow colour. Rich ripe banana flavours with tropical spice on the nose. Creamy, exotic banana fruit with a wonderful rich mouth feel. A unique St. Lucian experience!

Rum Creams Javalatte This elegant cappuccino cream is a special blend of roasted coffee, cream and milk with subtle overtones of dark chocolate and caramel toffee. It is silky smooth and beautifully balanced with a long enjoyable finish. Javalatté is best enjoyed straight, over ice or as an ingredient in cocktails or over ice cream. Brand Positioning: Mass Market Creams Alcoholic Strength: 15% abv Sizes: 24x200ml; 12x700ml

Creme la Caye A traditional Rum Cream with a rich silky mouth feel and a decadent enjoyable finish. The product has a custard, crème brûlée character with nutmeg and a hint of vanilla. Very popular with St. Lucian ladies who enjoy it straight over ice. Brand Positioning: Mass Market Creams Alcoholic Strength: 11.5% abv Sizes: 24x200ml; 6x700ml

Nutz n Rum A unique, award winning roasted peanut rum cream. The product has a wonderful roasted peanut aroma which is picked up on the palate together with a rich creamy texture. A great success in the Caribbean where it is enjoyed straight over ice or used in a peanut mud slide. Brand Positioning: Mass Market Creams Alcoholic Strength: 14% abv Sizes: 24x200ml; 12x700ml

www.saintluciarums.com

Speciality Rums Stackables A unique and attractive three-in-one package. Stackables come in three formats:

Gold Rums:

Bounty Chairman’s Reserve Kweyol Spice

White Rums:



Brand Positioning: Gifts/Travel Retail Alcoholic Strength: Different Strengths Sizes: 6x3x250ml

Crystal Lime Koko-Nut Rum Crystal

Liqueurs:

Seventh Heaven (Ginger) Orange Bliss (Orange) Cacao Creole (Chocolate)

Elements 8 Elements 8 Rum is produced by St. Lucia Distillers for the Elements 8 Rum Company based in the United Kingdom. Elements 8 is a premium rum and is the result of eight individual elements - terroir, cane, water, fermentation, distillation, tropical ageing, blending and filtration - that are in perfect harmony with each other. When combined the individual elements impart their unique characteristics, flavours and smoothness. Please visit their website at: www.e8rum.com Elements 8 Elements 8 Gold Platinum Alcoholic Strength: 40% abv 40% abv Case Pack: 6 x 700ml 6 x 700ml 6 x 750ml 6 x 750ml

Castries Crème Castries Crème is produced by St. Lucia Distillers for Team Spirits Imports based in the United States. Castries Crème is a smooth and tantalizing peanut cream that blends premium roasted peanuts with award winning St. Lucian rum. Voted by the Beverage Tasting Institute as the Best Cream Liqueur in 2004, 2005 and 2006 the product achieved a rating of 94 points. Please visit their website at: www.castriescreme.com Alcoholic Strength: 16% abv Case Pack: 6x700ml; 6x750ml

Other Brands Sting Power is a robust fortified wine with

Smuggler’s Rum Punch is a refreshing

Brand Positioning: Mass Market Alcohol: 14% abv Sizes: 24x200ml; 12x750ml

Brand Positioning: Mass Market Alcohol: 12% abv Sizes: 24x250ml; 12x750ml

vitamins, iron, and Bois Bandé. Sting gives a potent and arousing rush allowing the drinker to be less inhibited.

blend of exotic Caribbean fruit and over proof rum. Pour it over ice and watch the world go by St. Lucian style.

Midnight Ride is a sweet fortified wine with a La Belle Creole Liqueurs citrus apple taste and a smooth but powerful finish. Brand Positioning: Mass Market Alcohol: 17.5% abv Sizes: 12x750ml

Bambu is an uplifting power drink containing

Horny Goat Weed, Ginseng, Herbs and Spices. Bambu comes in two flavours: Cherry Spice and Italian Bitters. Brand Positioning: Mass Market Alcohol: 18.5% abv Sizes: 24x200ml; 12x750ml

Z Moss Booster is a blend of St. Lucian

natural Sea Moss, Coconut and Ginseng. Rich and creamy with a pleasant velvety mouth feel, Z Moss is a natural but potent Caribbean experience. Brand Positioning: Mass Market Alcohol: 11% abv Sizes: 24x200ml; 12x750ml

Our range of Creole liqueurs utilize local tropical fruits, herbs and spices. Exotic and unique these liqueurs have won many medals in International rum competitions and continue to excite the best mixologists. Brand Positioning: Mass Market Sizes: 6x700ml Alcohol: Orange Bliss 35% abv; Cacao Creole 30% abv; Seventh Heaven 20% abv Orange Bliss is a wonderful blend of Caribbean sour oranges sweetened with local sugar to give a heady mix of citrus, orange rind and mint. Cacao Creole is a fantastic expression of local cocoa grown on St. Lucia’s volcanic slopes. Rich dark chocolate notes with a hint of coffee makes this a must in mudslides. Seventh Heaven is an exotic blend of ginger, and Bois Bandé to give a unique and spicy liqueur. Sweet but with a lovely infused tropical ginger palate this liqueur is often used in local cuisine.

www.saintluciarums.com

International Awards International Awards Admiral Rodney

• GOLD & TROPHY - 2009 International Spirits Challenge • GOLD MEDAL - 2009 World Spirits Awards • GOLD MEDAL - 2009 San Francisco Worlds Spirits Competition • SILVER MEDAL - 2009 International Wine & Spirit Competition • SILVER MEDAL - 2008 International Wine & Spirit Competition • SILVER MEDAL - 2007 International Wine & Spirit Competition • SILVER MEDAL - 2006 International Wine & Spirit Competition • GOLD MEDAL - 2005 International Wine & Spirit Competition

Chairman’s Reserve Rum

• SILVER MEDAL- (Best in Class) 2009 International Wine & Spirit competition • SILVER MEDAL - 2009 Worlds Spirits Awards, Germany • SILVER MEDAL - 2009 San Francisco Worlds Spirits Competition • SILVER MEDAL- 2009 International Spirits Challenge • GOLD MEDAL - 2008 (Best in Class) International Wine & Spirit competition • DOUBLE GOLD MEDAL - 2008 San Francisco Worlds Spirits Competition • GOLD MEDAL - 2007 Drinks International Rum Challenge • SILVER MEDAL - 2007 International Wine & Spirit Competition • GOLD MEDAL - 2003 International Rum Festival

TØZ Gold

• GOLD MEDAL - 2009 World Spirits Awards • SILVER MEDAL- 2009 International Spirits Challenge • SILVER MEDAL - 2008 San Francisco Worlds Spirit Competition • SILVER MEDAL - 2008 International Wines & Spirits Competition

TØZ White Gold

• GOLD MEDAL - 2009 San Francisco Worlds Spirit Competition • SILVER MEDAL - 2009 World Spirits Awards • SILVER MEDAL - 2008 San Francisco Worlds Spirit Competition

International Awards International Awards Kwèyòl Spice Rum • SILVER MEDAL - 2009 World Spirits Awards • BRONZE MEDAL - 2007 (Spice & Flavored Category) Drinks International Rum Challenge • SILVER MEDAL - 2007 (Best in Class) (Spice & Flavored Category) International Wine & Spirit Competition • GOLD MEDAL - 2007 (Spice & Flavored Category) San Francisco Worlds Spirits Competition • BRONZE MEDAL - 2002 (Spice & Flavored Category) International Rum Festival • BRONZE MEDAL - 2001 (Spice & Flavored Category) Rumfest

Crystal Lime

• BRONZE MEDAL - 2006 (Flavored Spirits- Rum - Citrus Category) International Wine & Spirit Competition • BRONZE MEDAL - 2005 (Flavored Spirits- Rum - Citrus Category) International Wine & Spirit Competition • GOLD MEDAL - 2004 (Rum Flavored Category) “Exceptional” International Review of Spirits • BEST SPIRIT - 2004 (Rum Flavored Category) International Review of Spirits Competition • COMMENDED - 2004 (Flavored Spirits - Rum Category) International Wine & Spirit Competition

Javalatte

• SILVER MEDAL AND BEST BUY- 2006 (Coffee Liqueur Category) Highly Recommended International Review of Spirits Competition • GOLD MEDAL - 2006 (Coffee Liqueur Category) International Review of Spirits Competition • SILVER MEDAL - 2005 (Coffee Liqueur Category) International Review of Spirits Competition

Nutz n Rum

• SILVER MEDAL - 2003 (Spiced & Flavoured Category) International Rum Festival • SILVER MEDAL - 2002 (Spiced & Flavoured Category) International Rum Festival • GOLD MEDAL - 2001 (Spiced & Flavoured Category) RumFest • GOLD MEDAL - 2000 (Spiced & Flavoured Category) RumFest

www.saintluciarums.com

Worldwide Distributors Caribbean Distributors

For live information on any of our Caribbean distributors visit: www.saintluciarums.com

Barbados

Stocks & Bynoe Limited P.O. Box 401, Meadows Road, Wildey, St. Michael Tel: +1 (246) 467 2211 Eml: [email protected] Contact: Lynette Frost www.stokesandbynoe.com The Refinery Limited (Duty Free) Grantley Adams International Airport Christ Church Tel: +1 (246) 431 2410 x2419 Eml: [email protected] Cave Shepherd (Duty Free) P.O. Box 506, Broad Street, Bridgetown Tel: +1 (246) 41 2121

British Virgin Islands

Caribbean Cellars Limited P.O. Box 3063 Oneal Complex, Port Purcell, Tortola Tel: +1 (284) 494 4483 Eml: [email protected] Contact: Wendol Williams

Commonwealth of Dominica Jas. Garraway & Company Limited P.O. Box 3, Old Street, Roseau Tel: +1 (767) 448 2477 Eml: [email protected] Contact: Cheryl Rolle

Grenada

Independence Agencies Limited P.O. Box 298, St. George’s Tel: +1 (473) 440 2615 Eml: [email protected] Contact: Brian Sylvester

St. Kitts & Nevis

David Coury & Company Limited P.O. Box 115, 8 College Street, Basseterre, St. Kitts Tel: +1 (869) 465 2763/1103 Eml: [email protected] Contact: Christopher Coury

St. Maarten, Netherland Antilles

Antillean Liquors Limited Orange Grove Road, #10 Cole Bay, Philipsburg Tel: +1 (599) 544 5549 / 544 5548 Eml: [email protected] Contact: Shyam Rambhadjan

St. Maarten, St. Martin, Anguilla St. Barthélemy, Saba & St. Eustaciuas

Sang’s Super Center #3 Juancho Irausquin Boulevard, Philipsburg Tel: +1 (599) 542 3447 / 542 2009 / 542 0115 Eml: [email protected]@alqnv.com Contact: Johnny Sang www.sangstrading.com

St. Vincent & The Grenadines

Bottlers (St. Vincent) Limited P.O. Box 69, Camden Park Industrial Estate Tel: +1 (784) 457 7050 Eml: [email protected] Contact: Richard Stovall

Trinidad & Tobago

Angostura Limited P.O. Box 62, Eastern Main Road & Trinity Avenue, Laventille Tel: +1 (868) 623 1841 Eml: [email protected] Contact: Ricardo Bideshi www.angostura.com Kelvin Ghany Enterprises Limited Lot 9A Trincity Industrial Estate Trincity, Trinidad West Indies Tel: +1 (868) 640 0887 Eml: [email protected] Contact: Frank Ghany www.kelvinghany.com

Turks & Caicos

The Wine Cellar / Discount Liquors Leeward Highway, Providenciales Tel: +1 (649) 946 4536 Eml: [email protected] Contact: Murad Mohamad

Worldwide Distributors International Distributors

For live information on any of our International distributors visit: www.saintluciarums.com

Australia

Scandinavia

Canada

United Kingdom

Pure Spirits P.O. Box 6, Rose Bay, NSW, 2029, Australia Tel: + 61 (612) 9371 3883 Eml: [email protected] Contact: Ben Hansberry www.purespirits.com.au

(SWEDEN, NORWAY & FINLAND) Signo d’Oro AB Fyradalersgatan 42, 413 Gothenburg, Sweden Tel: + 46 (40) 630 14 10 Eml: [email protected] Contact: Kasper Aase www.signodoro.com

Amethyst Wine Agency Inc. 21 Kingswell Crescent Scarborough, ON M1L 3E2 Tel: (416) 919 9994 Home Office: + 1 (416) 750 9994 Eml: [email protected] Contact: Laura Dijana Higgns www.amethystwine.ca

Emporia Brands Limited The Church, 172 London Road, Guildford, Surrey, GU1 1XR Tel: + 44 (0) 1483 458700 Eml: [email protected] Contact: James Rackham www.emporiabrands.com

France

Team Spirits Imports Company, LLC 676A Ninth Avenue #235 New York, NY 10036 Tel: +1 (646) 546 5277 Eml: [email protected] Contact: David Jones www.teamspiritsimports.com

Société Dugas 4 avenue des Terriors de France 75012 Paris Tel: +358 (0) 1 43 43 60 00 Eml: [email protected] Contact: Cyrille Hugon www.dugas.fr

United States

Italy

Meregalli Vino è Arte SRL Via del Carroccio, 14 20046 Biassono (Mi), Italy Tel: +39 039 22 01 31 Eml: [email protected] Contact: Elena Saini www.maregallivinoeart.it

Japan

Nihon Grande Champagne Company Limited 3-20-15 Dekimachi, Higashi-ku, Nagoya Tel: +81 52 711 9761 Eml: [email protected] Contact: Yoko Sugiyama

www.saintluciarums.com

Come to St. Lucia . . . Welcome to our Distillery St. Lucia Distillers welcomes all distributors and their customers to our distillery. We are happy to take you on a tour of our facility and show you the rum making process. Our new administrative building includes tasting facilities and we conduct tutored tastings for interested groups. Our tastings are designed to showcase our brands as well as giving an insight into the different distillates we use in our blends. We also explore the effects of yeast, the taste differences between separate stills and the effect of wood and tropical heat in the ageing process. During the last few years we have entertained groups from all over the world and invite all interested lovers of our rums to come and get a flavour of St. Lucian hospitality.

The Authentic Caribbean Rum Marque St. Lucia Distillers is proud to support the West Indies Rum and Spirits Producers’ Association Inc. and their Authentic Caribbean Rum Marque. The Marque is intended to heighten awareness of the excellence of rum from ACP Caribbean countries and give the consumer a visual symbol of provenance and quality. Only eligible brands will be allowed to use the Marque on their labeling or advertising materials. St. Lucia Distillers was one of the first distilleries to qualify for the use of the Marque and all of our main export brands contain the Marque symbol on their labels. A large communications campaign has been launched in Italy, Spain and the United Kingdom and WIRSPA continue to support the Marque with tastings, educational programmes, press briefings and a website. We very much recommend all distributors support the Marque and advertising campaign and build the image of Authentic Caribbean rum. Please see www.truerum.com for more details of the Marque campaign.

The Authentic Caribbean Rum Marque is a trademark of the West Indies Rum & Spirits Producers’ Association Inc.

Company Profile

PO Box 823 Castries St. Lucia Tel: (758) 456 3100 • Fax: (758) 451 4221 Email: [email protected]

www.saintluciarums.com