The Global Wellness Tourism Economy

September 2014

Continued Growth in Tourism & Wellness Global Tourism Industry $3.4 trillion

2013 Global Wellness Tourism

Global Wellness Industry $3.4 trillion

What Is Wellness Tourism? Unwell Travel Unhealthy & over-eating Travel stress

Wellness Travel Healthy living Rejuvenation & relaxation

Excessive Drinking

Meaning & connection

Poor sleeping

Authentic experiences

Disruption of fitness routine

Disease prevention & management

What Is Wellness Tourism? Travel associated with the pursuit of maintaining or enhancing one’s personal well-being Primary Purpose Wellness Traveler:

Secondary Purpose Wellness Traveler:

Wellness is the sole purpose or motivating factor for their trip & destination choice.

Seek to maintain wellness while taking any kind of trip.

Meeting the Needs of Today’s Wellness Travelers Healthy hotels

Organic restaurants

Spas

Physical

Mental

Salons

Gyms/fitness centers Thermal/mineral springs Health resorts Retreats

Yoga studios Social

Spiritual

Environmental

Parks & preserves Wellness centers

Emotional

CAM centers

Wellness Tourism is a Proactive Approach Poor Health

Reactive

Optimal State of Well-being

Health Continuum Medical Paradigm Treat & cure illness Corrective Episodic Clinical responsibility Compartmentalized

Wellness Paradigm Maintain & improve health Preventive Holistic Individual responsibility Integrated into life

Proactive

The Wellness Tourism Economy, 2013 In-Country Transport Airlines Rental Cars Public Transit Trains Taxis

Other Services Telecom | Insurance Travel Agencies Concierges

Generic

Hotels/Motels Resorts Campgrounds

Lodging

Destination Spas Health Resorts Ashrams Retreats

Restaurants Bars Snack Shops

Food & Beverage

Spa Cuisine Healthy Cuisine Organic Cuisine

Museums Tours | Theater

Activities & Excursions

Spas | Bathing Fitness | Meditation Life Coaching

Souvenirs | Gifts Clothing | Art

Shopping

Fitness Wear | Spa Products Healthy Foods | Vitamins

Wellness-Specific

The Wellness Tourism Economy, 2013 In-Country Transport

Hotels/Motels Resorts Campgrounds

Lodging

$494b global market

Destination Spas Health Resorts Ashrams Retreats

(14.6% of all tourism spending)

Airlines Rental Cars Public Transit Trains Taxis

Other Services Telecom | Insurance Travel Agencies Concierges

Generic

Restaurants Bars Snack Shops

Food & Beverage

Spa Cuisine Healthy Cuisine Organic Cuisine

Museums Tours | Theater

Activities & Excursions

Spas | Bathing Fitness | Meditation Life Coaching

Souvenirs | Gifts Clothing | Art

Shopping

14.5m direct jobs

Fitness Wear | Spa Products Healthy Foods | Vitamins

$1.5t in economic impact

Wellness-Specific

The Wellness Tourism Economy, 2013 586.5m trips

2013 524.4m trips

2012

+11.8% growth in wellness trips

Key Characteristics of Wellness Tourism Domestic wellness trips:

+12.1%

International wellness trips:

+10.7%

Primary wellness trips:

+11.2%

• 68% of wellness tourism spending • 84% of wellness trips

Secondary wellness trips:

+11.9%

• 87% of wellness tourism spending • 85% of wellness trips

Wellness Traveler = High Yield 6.2% of all global trips 14.6% of all expenditures

$2,250 $2,000 $1,750 $1,500 $1,250 $1,000 $750 $500 $250 $0

Average Tourist

Primary Wellness Tourist

Secondary Wellness Tourist

International

Average Tourist

Primary Wellness Tourist

Domestic

Secondary Wellness Tourist

North America continues to lead in wellness tourism expenditures. $178.1 billion

$196.5 billion

Europe Top 10 United States Germany France Japan Austria Canada Italy Switzerland China UK

N. America

billion

$25.9 $3.2 billion

Latin AmericaCaribbean

billion

$7.3

Mid.East-N.Africa billion

$84.1

Africa

Asia-Pacific

But emerging markets lead in expenditures growth. $178.1 billion

$196.5 billion

+8% N. America

+12% Europe $7.3

$84.1 billion

+21%

billion

+39% Mid.East-N.Africa

Asia-Pacific

$25.9 billion

$3.2

+16%

billion +57%

Latin AmericaCaribbean

Africa % growth in wellness tourism expenditures, 2012-2013

Morocco Wellness tourism trips and expenditures more than doubled in 2013.

2.2m wellness trips $1.7b wellness expenditures

$3.4 trillion global industry

Wellness Tourism

Spa Industry Thermal/Mineral Springs

Wellness Lifestyle Products & Services

Are you ready to join the movement?