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The Global Wellness Tourism Economy. September 2014
The Global Wellness Tourism Economy September 2014 Continued Growth in Tourism & Wellness Global Tourism Industry $3.4 trillion 2013 Global Wellne...
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Jesse Baldwin
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The Global Wellness Tourism Economy
September 2014
Continued Growth in Tourism & Wellness Global Tourism Industry $3.4 trillion
2013 Global Wellness Tourism
Global Wellness Industry $3.4 trillion
What Is Wellness Tourism? Unwell Travel Unhealthy & over-eating Travel stress
Wellness Travel Healthy living Rejuvenation & relaxation
Excessive Drinking
Meaning & connection
Poor sleeping
Authentic experiences
Disruption of fitness routine
Disease prevention & management
What Is Wellness Tourism? Travel associated with the pursuit of maintaining or enhancing one’s personal well-being Primary Purpose Wellness Traveler:
Secondary Purpose Wellness Traveler:
Wellness is the sole purpose or motivating factor for their trip & destination choice.
Seek to maintain wellness while taking any kind of trip.
Meeting the Needs of Today’s Wellness Travelers Healthy hotels
Organic restaurants
Spas
Physical
Mental
Salons
Gyms/fitness centers Thermal/mineral springs Health resorts Retreats
Yoga studios Social
Spiritual
Environmental
Parks & preserves Wellness centers
Emotional
CAM centers
Wellness Tourism is a Proactive Approach Poor Health
Reactive
Optimal State of Well-being
Health Continuum Medical Paradigm Treat & cure illness Corrective Episodic Clinical responsibility Compartmentalized
Wellness Paradigm Maintain & improve health Preventive Holistic Individual responsibility Integrated into life
Proactive
The Wellness Tourism Economy, 2013 In-Country Transport Airlines Rental Cars Public Transit Trains Taxis
Other Services Telecom | Insurance Travel Agencies Concierges
Generic
Hotels/Motels Resorts Campgrounds
Lodging
Destination Spas Health Resorts Ashrams Retreats
Restaurants Bars Snack Shops
Food & Beverage
Spa Cuisine Healthy Cuisine Organic Cuisine
Museums Tours | Theater
Activities & Excursions
Spas | Bathing Fitness | Meditation Life Coaching
Souvenirs | Gifts Clothing | Art
Shopping
Fitness Wear | Spa Products Healthy Foods | Vitamins
Wellness-Specific
The Wellness Tourism Economy, 2013 In-Country Transport
Hotels/Motels Resorts Campgrounds
Lodging
$494b global market
Destination Spas Health Resorts Ashrams Retreats
(14.6% of all tourism spending)
Airlines Rental Cars Public Transit Trains Taxis
Other Services Telecom | Insurance Travel Agencies Concierges
Generic
Restaurants Bars Snack Shops
Food & Beverage
Spa Cuisine Healthy Cuisine Organic Cuisine
Museums Tours | Theater
Activities & Excursions
Spas | Bathing Fitness | Meditation Life Coaching
Souvenirs | Gifts Clothing | Art
Shopping
14.5m direct jobs
Fitness Wear | Spa Products Healthy Foods | Vitamins
$1.5t in economic impact
Wellness-Specific
The Wellness Tourism Economy, 2013 586.5m trips
2013 524.4m trips
2012
+11.8% growth in wellness trips
Key Characteristics of Wellness Tourism Domestic wellness trips:
+12.1%
International wellness trips:
+10.7%
Primary wellness trips:
+11.2%
• 68% of wellness tourism spending • 84% of wellness trips
Secondary wellness trips:
+11.9%
• 87% of wellness tourism spending • 85% of wellness trips
Wellness Traveler = High Yield 6.2% of all global trips 14.6% of all expenditures
$2,250 $2,000 $1,750 $1,500 $1,250 $1,000 $750 $500 $250 $0
Average Tourist
Primary Wellness Tourist
Secondary Wellness Tourist
International
Average Tourist
Primary Wellness Tourist
Domestic
Secondary Wellness Tourist
North America continues to lead in wellness tourism expenditures. $178.1 billion
$196.5 billion
Europe Top 10 United States Germany France Japan Austria Canada Italy Switzerland China UK
N. America
billion
$25.9 $3.2 billion
Latin AmericaCaribbean
billion
$7.3
Mid.East-N.Africa billion
$84.1
Africa
Asia-Pacific
But emerging markets lead in expenditures growth. $178.1 billion
$196.5 billion
+8% N. America
+12% Europe $7.3
$84.1 billion
+21%
billion
+39% Mid.East-N.Africa
Asia-Pacific
$25.9 billion
$3.2
+16%
billion +57%
Latin AmericaCaribbean
Africa % growth in wellness tourism expenditures, 2012-2013
Morocco Wellness tourism trips and expenditures more than doubled in 2013.
2.2m wellness trips $1.7b wellness expenditures
$3.4 trillion global industry
Wellness Tourism
Spa Industry Thermal/Mineral Springs
Wellness Lifestyle Products & Services
Are you ready to join the movement?
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