Media contact: Shaina Ostroff Reach Public Relations 424-835-4229 [email protected]

Zuke’s®: A Team of Passionate Pet Lovers Located in beautiful Durango, CO, Zuke’s® has been powered by passionate pet lovers now for over 20 years. We are obsessed with experiencing all that life has to offer and believe that being active and exploring the outdoors leads to a healthier and more fulfilling life for both people and their pets. For us, it’s about living life together and fueling those adventures with wholesome nutrition. It all began in 1995 after a hike with his dog Zuke in the mountains near Durango, Colorado. Patrick Meiering noticed Zuke had become exhausted, so he fed Zuke a piece of his energy bar and an industry was born. To this very day, every Zuke’s product is made with the same love, care and commitment to our pets that Patrick had for Zuke two decades ago. We know that nature provides everything dogs need to live healthy lives, and that’s why a simple, real and wholesome approach to food is at the forefront of every product we pioneer. Zuke’s: Fuel life off leash.

Core Values The following core beliefs, and our passion for pets, shape everything we do at Zuke’s. Every day. Be Healthy: Nutrition fuels our pets’ healthy lives and outdoor adventures. So it’s only fitting that we give them treats that support their fun-loving lifestyle. This is why all of our products are crafted with the health and nutrition of pets in mind. Be Active: Based in Durango, Colorado, we’re passionate not only about pets but also about the outdoors – those big, wide-open spaces where dogs and their people can go to feel alive. No matter where we live, we can find adventure anywhere. Be Devoted: We aspire to be as devoted to our pets as they are to us. This devotion to living life for and with each other is what motivates us to be the best company we can be. Our passion for pets shapes everything we do at Zuke’s. Every day.

Media contact: Shaina Ostroff Reach Public Relations 424-835-4229 [email protected]

The Zuke’s® Difference: Quality Treats You Can Trust Consistent Quality: At the most basic level, we wouldn’t feed our pets anything that we wouldn’t eat ourselves and our ingredient selection and sourcing demonstrate that. We’ve been in the treat business for over 20 years and never had a recall, ever. That speaks volumes about the quality of Zuke’s treats. You can trust Zuke’s to continue to provide high-quality, wholesome treats that support a pet’s health and happiness. Proof is in the pudding. Or, should we say, proof is in the treat? Stringent Standards: We proudly manufacture all of our treats in the United States and New Zealand. Zuke’s set the bar high for each of our suppliers to use only the highest-quality ingredients under stringent U.S. quality standards. Click on any of the product ingredients on our website to see where each one comes from and to learn how it benefits the health of your pet. Premium Ingredients: Zuke’s believes that real food means real nutrition, real energy and real health, so we only use the best, real meats, fruits and vegetables in our treats. Compare the ingredients from any Zuke’s treat to what’s in your kitchen pantry and you may be surprised. All of our treats are completely free of the most common allergens – wheat, corn and soy – along with all the fillers, by-products, artificial colors and flavors. We’ve made more room for the good stuff: natural, easy-to-understand, wholefood ingredients. Grain-Free Choices: We also make a lineup of 100% grain-free products, which are designed for dogs that have negative side effects from consuming grains. Zuke’s helped bring awareness to this food allergy issue and pioneer the grain-free trend, so our consumers are well versed in the benefits of low or no-grain diets. When we do use grains, they are low-gluten options like oats and rice. Protein Variety: Many of Zuke’s treats are made with alternative proteins including lamb, wild rabbit, pork, turkey, duck, salmon and venison. These delicious meats are the primary ingredient in our treats and pack a nutritional punch of protein packed fuel. While some dogs need these substitute proteins because of an allergy to more traditional ones, each variety offers a tasty adventure.

Powerful Treats: Zuke’s treats combine pure protein with antioxidant-rich wholefood ingredients to offer wholesome and energizing nutrition. No matter what the adventure, be it swimming in a lake, hiking up a mountain or running in the park, Zuke’s offers trail-tested recipes with easy-to-understand natural ingredients that provide dogs with the fuel to lead the way. Giving Back: In 2001, the company namesake and Chief Canine Officer, Zuke, passed away from cancer. To honor Zuke’s memory and to help families pay for cancer related care, Zuke’s helped create The Dog and Cat Cancer Fund™. It is an organization that helps pets get life-saving cancer treatments they need when the pet parent can’t afford the costs. Zuke’s donates a portion of every sale to this independent non-profit organization. Since the fund was created in 2007, Zuke’s support has totaled over $250,000 and directly helped over 200 dogs and cats get cancer treatment. About Zuke’s Located in Durango, Colorado, Zuke’s is a leader in the natural pet treat category and an innovator in the dog food space. With the launch of Zuke’s® Ascent™ Natural Dog Food, the company holds strong to its nutritional philosophy, which is rooted in the belief that nature gives our dogs everything they need to keep going. Named after founder Patrick’s beloved Labrador Retriever, Zuke’s has been powered by passionate and adventurous pet lovers for over 20 years. Strong believers in being active and exploring the world with our dogs, the Zuke’s team has been creating trail-tested recipes using the earth’s best ingredients to fuel those adventures since day one. The company’s unwavering commitment to product quality has helped Zuke’s become a successful and philanthropic business. Zuke’s donates a portion of all treat sales to The Dog and Cat Cancer Fund (DCCF). Visit www.zukes.com for more information and find @ZukesPets on Facebook, Instagram and Twitter. ###

Media contact: Shaina Ostroff Reach Public Relations 424-835-4229 [email protected]

Introducing NEW Zuke’s® PureNZ™ Jerky Dog Treats

New Lineup Features Regionally Sourced Ingredients Straight from New Zealand Durango, CO – Zuke’s®, a natural dog food and treat company, is introducing PureNZ™ Jerky Dog Treats, a new lineup of jerky treats made from the best regionally sourced ingredients straight from New Zealand. Handcrafted in small batches for “farm-to-dog” freshness in every pouch, each PureNZ limited-ingredient recipe contains 80-90% real meat protein plus high-quality fruits and vegetables sourced within 150 miles of the manufacturing facility in New Zealand. From free-range, grass-fed beef to green-lipped mussels, salmon and whitefish harvested right off the coast, adventurous dogs are in for a treat with this new lineup of grain-free, gluten-free and GMO-free recipes! Zuke’s PureNZ Jerky Dog Treats are available in four forms: • Bites: Meaty jerky bites made with grass-fed beef, fresh herbs, and native proteins like venison, rabbit or duck. At only four calories each, dogs can enjoy these protein-rich Bites daily. Recipes include: Beef with Rabbit, Beef with Lamb, and Beef with Venison. • Cords: Innovative jerky sticks featuring tasty combinations of grass-fed beef and poultry. Each soft cord can be torn into smaller bites, making them the perfect on-the-go treat. Recipes include: Beef & Turkey, Beef & Chicken, and Beef & Duck. • Cuts: Starting with grass-fed beef and fresh peas, these thin slices of meat come in three “surf & turf” combinations, including: Beef with Salmon, Beef with Whitefish, and Beef with Green Lipped Mussel. • Steaks: These soft slices of grass-fed beef combined with fresh veggies are a premium indulgence that will get tails wagging! Recipes include: Beef with Carrot, Beef with Potato, and Beef with Sweet Potato.

“When it came to sourcing the primary ingredients for our new jerky treats, New Zealand was an easy choice,” shared Zuke’s Director of Innovation, Chris Meiering. “The country’s unparalleled commitment to quality and the ethical treatment of animals, along with its rolling hills and pristine waters, make New Zealand home to some of the best, natural ingredients in the world.” Zuke’s PureNZ lineup will be available at pet specialty retailers nationwide for an MSRP of $8.99 per 5oz bag. About Zuke’s Located in Durango, Colorado, Zuke’s is a leader in the natural pet treat category and an innovator in the dog food space. With the launch of Zuke’s® Ascent™ Natural Dog Food, the company holds strong to its nutritional philosophy, which is rooted in the belief that nature gives our dogs everything they need to keep going. Named after founder Patrick’s beloved Labrador Retriever, Zuke’s has been powered by passionate and adventurous pet lovers for over 20 years. Strong believers in being active and exploring the world with our dogs, the Zuke’s team has been creating trail-tested recipes using the earth’s best ingredients to fuel those adventures since day one. The company’s unwavering commitment to product quality has helped Zuke’s become a successful and philanthropic business. Zuke’s donates a portion of all treat sales to The Dog and Cat Cancer Fund (DCCF). Visit www.zukes.com for more information and find @ZukesPets on Facebook, Instagram and Twitter. ###

Media contact: Shaina Ostroff Reach Public Relations 424-835-4229 [email protected]

Zuke’s® Launches New Enhance Daily Functional Chews for Dogs Nature-Inspired, Grain-Free Support for Dog’s Daily Health

Durango, CO – Zuke’s® is introducing a new line of Enhance Functional Chews that are designed to support a dog’s daily health. Made from some of the best herbs and high-quality ingredients that nature has to offer, Zuke’s Enhance Functional Chews are available in the following forms: Calming, Digestion, Endurance, Fresh Breath, Mobility and Shiny Coat. These cutting edge formulas are crafted with the help of a PhD herbalist and research findings from the latest scientific data. Whether its chamomile and L-theanine for calming, or turmeric and MSM for healthy hips and joints, each form’s primary functional ingredients are listed on the front of each package. They help support and maintain your dog’s proper body function so he can continue to live a healthy, active life. Crafted in the USA with the earth’s best ingredients in small batches, these grainfree tender chews are highly palatable. Each variety is available in peanut butter and chicken and should be used for the specific issues the product was designed to support rather than as a general treat for training. At Zuke’s, quality control is our number one priority. Zuke’s lineup of Enhance Functional Chews are comprised of treats and supplements that are overseen by regulatory bodies. The Association of American Feed Control Officials (AAFCO) oversees the ingredients used in our food and treats while the National Animal Supplement Council (NASC) oversees our supplements. Zuke’s Enhance Daily Functional Chews will be available at pet specialty retailers nationwide in 5oz bags for an MSRP of $9.99. Follow feeding instructions based on the dog’s size. About Zuke’s Located in Durango, Colorado, Zuke’s is a leader in the natural pet treat category and an innovator in the dog food space. With the launch of Zuke’s® Ascent™ Natural Dog Food, the company holds strong to its nutritional philosophy, which is rooted in the belief that nature gives our dogs every-

thing they need to keep going. Named after founder Patrick’s beloved Labrador Retriever, Zuke’s has been powered by passionate and adventurous pet lovers for over 20 years. Strong believers in being active and exploring the world with our dogs, the Zuke’s team has been creating trail-tested recipes using the earth’s best ingredients to fuel those adventures since day one. The company’s unwavering commitment to product quality has helped Zuke’s become a successful and philanthropic business. Zuke’s donates a portion of all treat sales to The Dog and Cat Cancer Fund (DCCF). Visit www.zukes.com for more information and find @ZukesPets on Facebook, Instagram and Twitter. ###

Media contact: Shaina Ostroff Reach Public Relations 424-835-4229 [email protected]

Introducing Zuke’s® Puppy Naturals™ & Zuke’s® Tiny Naturals™ for Training New Moist Treat Varieties Designed for Puppies’ Nutritional Needs and Small Breed Dogs

Durango, CO – Zuke’s® is expanding its best-selling Zuke’s® Mini Naturals™ lineup to include new varieties designed for puppies and small breed dogs. Following in the footsteps of Zuke’s Mini Naturals, the leading treat for dog trainers across the country, both new moist dog bites are highly palatable, small in size, and made with a mouthwatering formula that completely captivates dogs. Within seconds of catching a whiff of Zuke’s® Puppy Naturals™ or Zuke’s® Tiny Naturals™, Fido is focused, excited, and ready to learn. Zuke’s Puppy Naturals are tiny morsels crafted with the special nutritional needs of puppies in mind. Packed with protein, rich in Vitamin A, C and E, and loaded with DHA and EPA to help support healthy brain development, Zuke’s Puppy Naturals are a perfect complement to a pup’s sensitive stomach, developing taste buds, and playful spirit. The lineup comes available in Salmon & Sweet Potato, Pork & Bacon, and Lamb & Chickpea recipes. At a new, low-calorie count of less than 1 ½ calories per treat, Zuke’s Tiny Naturals are designed in an itsy bitsy size for small breeds and perfect for delivering rewards frequently when training. The lineup comes available in Tasty Peanut Butter, Tasty Chicken, and Delightful Duck recipes. Each naturally delicious treat is made in the USA and completely free of harsh additives, preservatives, and the common allergens grain, wheat, corn and soy. Shared Zuke’s Director of Innovation Chris Meiering, “Dog trainers and pet parents alike appreciate our Zuke’s Mini Naturals for their small size, healthy nutrition, and simple convenience. With our new Zuke’s Puppy Naturals and Zuke’s Tiny Naturals, we kept what people know and love about Zuke’s Mini Naturals’ wholesome treats while adding some special twists that make these new versions just right for new puppies and small breed pets.” Zuke’s Puppy Naturals and Zuke’s Tiny Naturals will be available across the country starting spring 2016 at pet-supply chains, independent pet-product stores, natural-food retailers, and online.

About Zuke’s Located in Durango, Colorado, Zuke’s is a leader in the natural pet treat category and an innovator in the dog food space. With the launch of Zuke’s® Ascent™ Natural Dog Food, the company holds strong to its nutritional philosophy, which is rooted in the belief that nature gives our dogs everything they need to keep going. Named after founder Patrick’s beloved Labrador Retriever, Zuke’s has been powered by passionate and adventurous pet lovers for over 20 years. Strong believers in being active and exploring the world with our dogs, the Zuke’s team has been creating trail-tested recipes using the earth’s best ingredients to fuel those adventures since day one. The company’s unwavering commitment to product quality has helped Zuke’s become a successful and philanthropic business. Zuke’s donates a portion of all treat sales to The Dog and Cat Cancer Fund (DCCF). Visit www.zukes.com for more information and find @ZukesPets on Facebook, Instagram and Twitter. ###

Media contact: Shaina Ostroff Reach Public Relations 424-835-4229 [email protected]

Zuke’s® Launches New Low-Calorie Skinny Bakes™ Treats Line 2, 5 and 20-Calorie Varieties Added to Guilt-Free Crunchy Treat Lineup

Durango, CO – Zuke’s®, a natural pet treat company leading the way in pet nutrition, has expanded its lineup of crunchy 10-calorie Skinny Bakes™ treats to include more low-calorie options with new 2, 5 and 20-calorie count varieties. The perfect reward for a healthy dog looking to stay lean or for those wanting to get fit, Skinny Bakes are made in the USA from natural, whole food ingredients that provide high-quality nutrition. The absence of wheat, corn and soy also makes this vegan and meat-free treat a good fit for dogs with common allergies. The obesity epidemic is not just affecting people, our pups’ waistlines and health are suffering as well. According to the Association for Pet Obesity and Prevention, more than half the dogs in the U.S. are overweight, and one out of five is obese. Similar to how obesity impacts humans, excess weight on pets can result in a host of health problems, from an increased risk of osteoarthritis, joint problems, insulin resistance and type 2 diabetes, to high blood pressure, heart and respiratory disease, kidney disease, and some cancers. It can even decrease an animal’s life expectancy by up to 2.5 years. “With dog weight management an increasing concern, we saw the need for a treat that would set the bar at an even lower calorie count, while keeping nutrition and taste high. Adding to our lineup of Skinny Bakes is the perfect platform for us to provide pet parents a treat that they can feel good about giving while keeping their dog healthy and active,” shared Zuke’s Director of Innovation Chris Meiering.

The complete lineup includes: • Skinny Bakes 2’s: Featuring the goodness of yogurt, brown rice, pearled barley, and rice bran baked into every treat, Skinny Bakes 2’s provide a tiny calorie count that is ideal for toy breeds, training puppies, or larger dogs. Recipes include: yogurt & vanilla, yogurt & honey, and yogurt & maple syrup. • Skinny Bakes 5’s: Made with scrumptious peanut butter, tasty fruit, rolled oats, pearled barley and rice bran, Skinny Bakes 5’s are the perfect size and low-calorie count to reward small and large dogs alike while keeping them happy and lean. Recipes include: peanut butter & blueberries, peanut butter & apples, and peanut butter & cranberry. • Skinny Bakes 10’s (the original!): Featuring yummy fruits or vegetables combined with wholesome oatmeal, barley and rice bran, Skinny Bakes 10’s are the perfect treat for medium-sized dogs looking to stay lean or for pups with a little extra around the waistline. Recipes include: cherry & berry, peanut butter & banana, and pumpkin & sweet potato. • Skinny Bakes 20’s: Made with coconut, antioxidant-rich power berries, brown rice, pearled barley, and rice bran, Skinny Bakes 20’s are larger treats designed for bigger dogs. Recipes include: coconut & açaí and berry, coconut & aronia and berry, and coconut & pomegranate. Zuke’s recommends that pet parents give these treats to their four-legged friends when exploring outside or sharing quality time together. Each crunchy treat can easily break in half to provide twice as many rewards. Zuke’s new Skinny Bakes varieties are available across the country at pet-supply chains, independent pet-product stores, natural-food retailers, and online for an MSRP of $6.99. About Zuke’s Located in Durango, Colorado, Zuke’s is a leader in the natural pet treat category and an innovator in the dog food space. With the launch of Zuke’s® Ascent™ Natural Dog Food, the company holds strong to its nutritional philosophy, which is rooted in the belief that nature gives our dogs everything they need to keep going. Named after founder Patrick’s beloved Labrador Retriever, Zuke’s has been powered by passionate and adventurous pet lovers for over 20 years. Strong believers in being active and exploring the world with our dogs, the Zuke’s team has been creating trail-tested recipes using the earth’s best ingredients to fuel those adventures since day one. The company’s unwavering commitment to product quality has helped Zuke’s become a successful and philanthropic business. Zuke’s donates a portion of all treat sales to The Dog and Cat Cancer Fund (DCCF). Visit www.zukes.com for more information and find @ZukesPets on Facebook, Instagram and Twitter. ###

Media contact: Shaina Ostroff Reach Public Relations 424-835-4229 [email protected]

Zuke’s®: Fueling a Healthy Lifestyle for Over 20 Years

Natural Pet Treat Company Leads the Way in Product Quality & Sees Continued Growth Durango, CO – In 1995, Zuke’s® founder Patrick Meiering had an “aha!” moment that inspired an authentic and thriving company, which recently celebrated 20 years in business. During a hike in the Colorado Mountains with his typically energetic dog companion, Zuke, Meiering noticed that his four-legged friend had become exhausted. Patrick broke off a piece of his energy bar, tossed it to him, and Zuke perked right up. That was when Patrick realized that pets need healthy, allnatural treats just as much as people do. Motivated by the joy that comes from spending time exploring with his dog, Meiering became committed to creating quality pet treats that support a healthy lifestyle for people and their animals. Zuke’s first product was Power Bones, a conscious play on PowerBar. Shared Meiering, “There were many products available for human athletes, but there wasn’t the same level of quality for canines.” From the beginning, making treats with only the finest natural ingredients and no harsh additives or preservatives was a huge priority for Meiering. He designed products to meet what dogs want and need, using only whole food, natural and premium ingredients like chicken, venison, salmon, fruits, vegetables, and the finest-quality grains and oils. All products, with the exception of the new Genuine Jerky featuring 100% grass-fed beef from New Zealand, are made in the USA. Zuke’s treats also contain no by-products, no meals, no mystery meats, and no artificial flavors. Powered by passionate pet lovers, the company’s unwavering level of commitment to product purity and quality helped Zuke’s become a successful, sustainable, and philanthropic business. Today, Zuke’s is sold in over 7,000 independent pet-product stores in the United States and Canada. Zuke’s is also carried by the two largest pet-supply chains, Petco and PetSmart, along with smaller, regional chains. Natural-food stores such as Whole Foods Market are another important retail presence for the brand, and Zuke’s products are also available for purchase online. Early on, the company’s fledgling team realized that Zuke’s was about much more than healthy treats. They consciously created a company focused on exploring and adventuring with your

dog and the pursuit of a healthier life that makes pets and people happier. Visit Zuke’s headquarters in Durango, Colorado, and you’ll see dogs curled up under a workstation or bounding in their backyard creek. The team is driven by the love and care they have not only for their own pets, but for dogs everywhere. This is what motivated the Zuke’s team when the company first started, and it’s what motivates them today. “Zuke’s has set a high standard in the natural pet treat industry. Leading by example, we’ve helped define the quality standards and expectations of the food people give their pets,” shared Meiering. “Trainers, pet parents, and vets across the country turn to our brand as one they can trust when it comes to pet nutrition. As Zuke’s grows, we remain true to our original intentions. This ensures that the passion we have for our pets shapes the products we make, the company we continue to become, and world we live in.” In 2014, Zuke’s joined the Nestle Purina family to support the brand’s continued growth and stayed true to its roots and history by operating as an independent company out of Durango with 30 employees. In memory of Meiering’s beloved chocolate Labrador Zuke who passed away from cancer, Zuke’s donates a portion of all sales to The Dog and Cat Cancer Fund (DCCF). Founded by Meiering, the Dog and Cat Cancer Fund has become a shining beacon of hope for many pets and their families. When the financial hardship of caring for a pet with cancer is too much, the DCCF steps in to help fight canine and feline cancer. Zuke’s product lineup includes: best-selling Mini Naturals™, new Puppy Naturals™ and Tiny Naturals™, Genuine Jerky™, Skinny Bakes, Supers™ (superfood dog treats), Lil’ Links™, Hip Action® (offering daily hip and joint support), Z-Bones® (natural edible dental chew), Power Bones® (energy treats for dogs), Z Filets®, Jerky Naturals™, Cat G-Zeez™, and Cat Natural Purrz™. Visit www.zukes.com for more information and find @ZukesPets on Facebook, Twitter, Instagram, and Pinterest. ###

Media contact: Shaina Ostroff Reach Public Relations 424-835-4229 [email protected]

Zuke’s® Mini Naturals™: Train Well, Treat Often

Low Calorie, Moist Dog Treat Free of Common Allergens and Made with Whole Food Antioxidants Durango, CO – A well-behaved, attentive dog is the sign of a pet parent who cares. But how did they get that way? Patience, persistence, and treats impossible to resist! That’s where Zuke’s® Mini Naturals™ comes in. The leading treat for dog trainers across the country, these highly palatable, moist dog bites are small in size, ideal for any age and breed, and have a mouthwatering formula that completely captivates dogs. Within seconds of catching a whiff of a Mini Natural, Fido is focused, excited, and ready to learn new tricks. At only 3 ½ calories per treat, Zuke’s Mini Naturals make it okay to deliver rewards frequently when training. In addition to helping doggy’s waistline stay trim, this naturally delicious treat features added vitamins and minerals, along with whole food antioxidants from nutrient-rich cherries, rosemary and turmeric to support a healthy lifestyle. Zuke’s Mini Naturals are also completely free of harsh additives, preservatives, and common allergens like wheat, corn and soy. Shared Zuke’s Director of Innovation Chris Meiering, “At Zuke’s, we completely understand the desire to reward our dogs without giving them large amounts of unhealthy, empty calories. Mini Naturals combine quality nutrition with low-calorie goodness and creative flavors, keeping training time exciting. We’re giving pet parents and trainers a treat they can feel proud to give to their dogs.” Made in the USA, Zuke’s best-selling lineup comes in a variety of quality proteins, including: roasted chicken, delicious duck, roasted pork, wild rabbit, savory salmon, and fresh peanut butter. No by-products, meals, mystery meats, or artificial flavors are ever used. Zuke’s Mini Naturals are available across the country at pet-supply chains, independent pet-product stores, natural-food retailers, and online for an SRP of $5.79 for a 6oz package and $13.99 for a 16oz package.

About Zuke’s Located in Durango, Colorado, Zuke’s is a leader in the natural pet treat category and an innovator in the dog food space. With the launch of Zuke’s® Ascent™ Natural Dog Food, the company holds strong to its nutritional philosophy, which is rooted in the belief that nature gives our dogs everything they need to keep going. Named after founder Patrick’s beloved Labrador Retriever, Zuke’s has been powered by passionate and adventurous pet lovers for over 20 years. Strong believers in being active and exploring the world with our dogs, the Zuke’s team has been creating trail-tested recipes using the earth’s best ingredients to fuel those adventures since day one. The company’s unwavering commitment to product quality has helped Zuke’s become a successful and philanthropic business. Zuke’s donates a portion of all treat sales to The Dog and Cat Cancer Fund (DCCF). Visit www.zukes.com for more information and find @ZukesPets on Facebook, Instagram and Twitter. ###

Media contact: Shaina Ostroff Reach Public Relations 424-835-4229 [email protected]

Zuke’s® Hip Action®: Always Keep Exploring

Moist Treats Support Hip and Joint Function with Glucosamine, Chondroitin and Eggshell Membrane

Durango, CO – From the playful puppy stage to the golden doggy years, Zuke’s® creates products to help dogs and their people stay active and keep exploring in every phase of life. Zuke’s® Hip Action® helps maintain hip and joint function with the natural goodness of glucosamine, chondroitin, whole food antioxidants, and eggshell meal. Co-factor vitamins and minerals are added to this moist and delicious dog treat to support absorption. Each of the beneficial nutrients and antioxidants in Hip Action play a specific role toward relieving current pain or preventing future issues. These include: •

Glucosamine and Chondroitin: 300mg of glucosamine per treat act as building blocks in the synthesis and maintenance of joint cartilage, while 50mg of chondroitin per treat inhibits enzymes that cause inflammation in the joints.

•

Whole food antioxidants: Naturally powerful berries, herbs and seeds, including cherry, blueberry, rosemary, turmeric, and sesame seed help fight inflammation and oxidative damage from free radicals.

•

Eggshell Meal: Containing both shell and membrane, this ingredient is loaded with naturally occurring nutrients that provide structural support and inhibit the production of chemicals in the body that cause inflammation and pain. It’s also rich in collagen, which has been shown to facilitate the healing of damaged joints. Made in the USA and free of common allergens like wheat, corn and soy, Zuke’s Hip Action is easy-to-feed and supports mobility without pills, liquids or powders. Delicious roasted chicken, roasted beef, and peanut butter varieties provide appealing protein choices. It’s also safe to eat in large quantities (like the whole bag!) because it’s made of natural ingredients. Zuke’s Hip Action is available across the country at pet-supply chains, independent pet-product stores, natural-food retailers, and online for an SRP of $8.99 per 6oz bag and $18.99 for a 1lb bag.

About Zuke’s Located in Durango, Colorado, Zuke’s is a leader in the natural pet treat category and an innovator in the dog food space. With the launch of Zuke’s® Ascent™ Natural Dog Food, the company holds strong to its nutritional philosophy, which is rooted in the belief that nature gives our dogs everything they need to keep going. Named after founder Patrick’s beloved Labrador Retriever, Zuke’s has been powered by passionate and adventurous pet lovers for over 20 years. Strong believers in being active and exploring the world with our dogs, the Zuke’s team has been creating trail-tested recipes using the earth’s best ingredients to fuel those adventures since day one. The company’s unwavering commitment to product quality has helped Zuke’s become a successful and philanthropic business. Zuke’s donates a portion of all treat sales to The Dog and Cat Cancer Fund (DCCF). Visit www.zukes.com for more information and find @ZukesPets on Facebook, Instagram and Twitter. ###

Media contact: Shaina Ostroff Reach Public Relations 424-835-4229 [email protected]

Zuke’s® Power Bones®: Energy for Active Dogs

Flagship Product Lineup is Packed with Protein, Superfood Carbs, and Healthy Antioxidants Durango, CO – Zuke’s® founder Patrick Meiering was on a hike when he noticed that his typically energetic dog companion, Zuke, had become exhausted. He broke off a piece of his energy bar, tossed it to him, and Zuke perked right up. It was then Patrick realized that pets need healthy, all-natural treats just as much as people do. This was the inspiration for Zuke’s flagship product, Power Bones®. Developed in 1995 to provide quality nutrition to canine athletes, Zuke’s® Power Bones® (a conscious play on PowerBar) are still the perfect treat to keep your pooch energized and ready for adventure. Loaded with pure protein and superfood carbohydrates, Zuke’s Power Bones support strong muscles and peak performance. Tasty chicken, beef and fresh peanut butter are combined with apples, carrots and sweet potatoes. In addition, cherries, coconut oil, rosemary and turmeric provide antioxidants to promote a healthy lifestyle. Shared Zuke’s Director of Innovation Chris Meiering, “Zuke’s Power Bones are the perfect blend of nature’s ingredients to help your dog power up before, sustain during, and replenish after exercise.” Made in the USA and free of the common allergens wheat, corn and soy, Zuke’s Power Bones are available in the following flavors: Tasty Chicken Recipe, Tasty Beef Recipe, and Fresh Peanut Butter Formula. The product lineup is sold across the country at pet-supply chains, independent pet-product stores, natural-food retailers, and online for an SRP of $6.99 for a 6oz pouch. About Zuke’s Located in Durango, Colorado, Zuke’s is a leader in the natural pet treat category and an innovator in the dog food space. With the launch of Zuke’s® Ascent™ Natural Dog Food, the company holds strong to its nutritional philosophy, which is rooted in the belief that nature gives our dogs everything they need to keep going. Named after founder Patrick’s beloved Labrador Retriever, Zuke’s has been powered by passionate and adventurous pet lovers for over 20 years. Strong believers in being active and exploring the world with our dogs, the Zuke’s team has been creating trail-tested recipes using the earth’s best ingredients to fuel those adventures since day one. The company’s unwavering commitment to product quality has helped Zuke’s become a successful and philanthropic business. Zuke’s donates a portion of all treat sales to The Dog and Cat Cancer Fund (DCCF). Visit www.zukes.com for more information and find @ZukesPets on Facebook, Instagram and Twitter. ###

Media contact: Shaina Ostroff Reach Public Relations 424-835-4229 [email protected]

Zuke’s® Z-Bones®: Dogs Brush with Fruits & Veggies

Highly Digestible Dental Chews Freshen Breath & Clean Teeth; Ingredients Loaded with Antioxidants

Durango, CO – Do you want to help your dog’s dental hygiene without hurting his tummy? So does the pet-loving team at Zuke’s®! That’s why they created Z-Bones®: edible, grain-free dental chews that fight doggie breath and clean teeth the natural way, with whole food fruits and vegetables. Made of a pea and potato-based protein, Zuke’s® Z-Bones® are highly digestible, and thanks to an ingredient list containing nutrient-rich apples, carrots and cherries, every bite is loaded with healthy antioxidants. Alfalfa, parsley, rosemary and fennel naturally freshen breath by supporting digestion, while the product’s ideal texture helps polish teeth and maintain healthy gums. Forget the fake mints or unhealthy remedies. Made in the USA, Z-Bones support a clean mouth and fresh breath by scraping and polishing dog’s teeth without the use of wheat gluten, cornstarch or synthetic chlorophyll. In addition, the product is fortified with vitamins and minerals and completely free of chemicals, color dyes, harsh additives, or preservatives. Fido can enjoy one Z-Bone a day and choose from the following flavors: clean apple crisp, clean carrot crisp, and clean berry crisp. Zuke’s Z-Bones are available in four sizes to accommodate dogs 10lbs or larger. These include: Mini Z-Bones for dogs 10-25lbs (.45oz), Regular Z-Bones for dogs 2560lbs (1.5oz), Large Z-Bones for dogs 60-90lbs (2.5oz), and Giant Z-Bones for dogs 90+lbs. (3.88oz). Zuke’s Z-Bones are available across the country at pet-supply chains, independent pet-product stores, natural-food retailers, and online for an SRP of $1.29 to $6.69 for individual bones and $18.99 for a multi-count pouch. About Zuke’s Located in Durango, Colorado, Zuke’s is a leader in the natural pet treat category and an innovator in the dog food space. With the launch of Zuke’s® Ascent™ Natural Dog Food, the company holds

strong to its nutritional philosophy, which is rooted in the belief that nature gives our dogs everything they need to keep going. Named after founder Patrick’s beloved Labrador Retriever, Zuke’s has been powered by passionate and adventurous pet lovers for over 20 years. Strong believers in being active and exploring the world with our dogs, the Zuke’s team has been creating trail-tested recipes using the earth’s best ingredients to fuel those adventures since day one. The company’s unwavering commitment to product quality has helped Zuke’s become a successful and philanthropic business. Zuke’s donates a portion of all treat sales to The Dog and Cat Cancer Fund (DCCF). Visit www.zukes.com for more information and find @ZukesPets on Facebook, Instagram and Twitter. ###

Media contact: Shaina Ostroff Reach Public Relations 424-835-4229 [email protected]

Dogs Power Up with Superfoods!

Zuke’s® Supers™ Pack Antioxidant-Rich Berries, Betas and Greens into Delicious Snacks Durango, CO – Zuke’s® brings powerful whole-food fruits and vegetables to our four-legged friends in its lineup of Supers™. Made with a special, nutrient-dense formula that is packed with antioxidants and added vitamins and minerals, Zuke’s® Supers™ are designed to boost energy and maintain good health. These highly palatable and incredibly delicious soft dog treats feature the following superfoods: cranberries, blueberries, raspberries, blackberries, cherries, green beans, spinach, broccoli, peas, asparagus, pumpkin, carrots, sweet potatoes, butternut squash, and apricots. Varieties include: Tasty Greens Blend, Yummy Berry Blend, and Yummy Beta Blend. Zuke’s Supers are also a perfect treat for dogs with a gluten sensitivity. Each recipe is free of the common doggy allergens wheat, corn and soy and made with low-gluten oats. “Whether it’s an afternoon of high-flying jumps or running circles in the backyard, Zuke’s Supers are designed to keep dogs going strong with the power of berries, betas and greens,” shared Zuke’s Director of Innovation Chris Meiering. “Made in the USA, Supers combine nature’s finest, dog-friendly ingredients to support Fido’s healthy lifestyle.” Zuke’s Supers are available across the country at pet-supply chains, independent pet-product stores, natural-food retailers, and online for an SRP of $6.99 for a 6oz package. About Zuke’s Located in Durango, Colorado, Zuke’s is a leader in the natural pet treat category and an innovator in the dog food space. With the launch of Zuke’s® Ascent™ Natural Dog Food, the company holds strong to its nutritional philosophy, which is rooted in the belief that nature gives our dogs everything they need to keep going. Named after founder Patrick’s beloved Labrador Retriever, Zuke’s has been powered by passionate and adventurous pet lovers for over 20 years. Strong believers in being active and exploring the world with our dogs, the Zuke’s team has been creating trail-tested recipes using the earth’s best ingredients to fuel those adventures since day one. The company’s unwavering commitment to product quality has helped Zuke’s become a successful and philanthropic business. Zuke’s donates a portion of all treat sales to The Dog and Cat Cancer Fund (DCCF). Visit www.zukes.com for more information and find @ZukesPets on Facebook, Instagram and Twitter. ###