The Finest Mexican Spirits

Pura Vida Spirits Company www.PURAVIDA.mx

The History Of The Pura Vida Spirits Company

To tell the story of Pura Vida, makers of the finest and smoothest tequilas in the world, we must go back to 1923, where the Vivanco brothers worked the agave fields in the Highlands of Jalisco, the heart of Mexico’s finest agave producing region. Under the watchful eye and loving care of Agaveros like these, the fields of beautiful blue agave in Los Altos became known far and wide for their exceptional quality, rich flavor, and high sugar content. Sugar is the lifeblood of tequila. It was here in the company of 4th generation Agaveros that the first expression of Pura Vida Tequila would soon be born.

Enter Stewart Skloss, head honcho behind the Pura Vida empire. He’s a Texan through and through, born and raised, but there’s no part of the world he hasn’t seen or touched. From New York to London and Moscow to Kuwait, no matter how far he traveled there was always an empty spot in Stewart’s heart the life of an international jet-setter just couldn’t fill. His love of Texas and Mexico took him back to his younger days with his amigos in Nuevo Laredo where they frequented the famed Cadillac Bar and drank the seductively satisfying Mexican elixir called tequila. One fateful day, while living in Guadalajara, Stewart and his amigos stopped in the town of Tequila for a two hour sampling at one of the local distilleries. What started out as a simple tasting turned into a two-day fiesta, fueling the fire in him to follow his dream of one day making the finest tequila in the world. He spent years traveling all across Mexico in search of the ultimate tequila, or “El Primero Uno.” He learned all about what separates one tequila from another and about how important the purest and cleanest water is to the process of making the finest spirit possible. Armed with the knowledge and experience of what he wanted to create, he joined forces with the Vivanco’s and together they developed the flavor profile for the first three expressions of Ultra-Premium Pura Vida Tequila. The wealth he had amassed and the friends he’d made along the way created the perfect opportunity and he was set to do exactly what he’d dreamed of for so many years; produce the “Primero Uno” for the world to enjoy. His years of searching across Mexico, tasting every type and style of tequila had come to an end, and his years of building the tequila empire he’d

always known would be his destiny, at long last, could now begin, all he needed now was a name for his ultimate creation. In his travels throughout Mexico and Central America Stewart came to know the phrase, “Pura Vida” as it’s used commonly in Costa Rica and surrounding areas as a kind of greeting; an affirmation of how good life can be. Meaning literally “Pure Life” Pura Vida means much more than this and people often use it in a variety of positive ways, all celebrating the joy of life. Stewart knew right away this was the perfect name for his creation, and the perfect toast for those who live life to the fullest. To the good life, to the pure life, Pura Vida! Once back in the States, Stewart met up with longtime friend, Rock and Roll Hall of Famer, and tequila aficionado in his own right, Billy F. Gibbons of ZZ Top. Stewart knew Billy shared his dream of “El Primero Uno” and when Stewart approached Billy with the tequila he created, Billy told Stewart he’d all but given up on ever finding the perfect tequila, but for a friend he’d happily try it and give him an honest opinion. The very next day Billy Gibbons came on board and the small batch craft brand where the first Pura Vida Tequila expression was born began its meteoric rise into the nationwide spirits company Pura Vida Tequila has become today. Ultimately outgrowing the humble roots where the Pura Vida Tequila story began, Stewart knew he must carefully protect the formula and processes by which he developed the perfect flavor profile for each award-winning expression if The Pura Vida Tequila Company was going to continue to expand. The five-stage water purification process so critical to the flavor of each expression along with the highest sugar content pure blue agave in the land found a new home in Pura Vida’s own distillery, a state-ofthe-art facility located near beautiful Lake Chapala. And so the once tiny company born from a dream now stands poised on the brink of greatness as it starts the newest chapter in the history of The Pura Vida Tequila Company. Join us in our passion for the ultimate tequila. To the good life, to the pure life, Pura Vida!

“In my seven years of judging at the Spirits of Mexico event, I can’t recall a brand of tequila performing better.” - Robert Plotkin - BarMedia

Pura Vida Silver

Pura Vida Silver delivers pure agave flavor and unparalleled drinking pleasure when making your favorite cocktail or the ultimate margarita. The smooth, warm taste of pure blue agave is so delicate some purists even prefer simply savoring it all on its own, untarnished and unadulterated. Others call Pura Vida Silver Tequila the perfect ingredient in any tequila cocktail, and every mouthwatering margarita.

Tasting Notes

Production - Triple distilled 100% Blue Agave Tequila Color - Crystal Clear Aroma - Pure Blue Agave, mint, jasmine and laurel Taste - Smooth taste of agave with a touch of thyme and jasmine with a slightly spicy, smooth finish. Finish - Warm

“Pura Vida Tequila represents elegance and class all while delivering a stunning flavor profile, elegant smoothness and a beautiful package.”

“Step aside Patron... thanks to Pura Vida, millions finally have access to some of the best 100% blue agave tequilas on the market.”

- BIN Beverage Industry News

- Gourmet Amore

Pura Vida Reposado

In Spanish, “Reposado” means rested. Triple distilled and lightly rested in the highest quality American oak bourbon barrels for no less than six months, Pura Vida Reposado enlivens any occasion with a combination of superb smoothness and superior taste. Our Reposado is the perfect tequila for those who want a richer, more complex flavor. Alone or mixed into your perfect margarita, our reposado tequila provides all the smoothness you want, but with the pure tequila taste you crave.

Tasting Notes

Production - The 1st award winning, triple distilled Reposado 100% Blue Agave Tequila Color - Amber Aroma – From jasmine, mint, and agave to cocoa and vanilla. Taste - Smooth agave, a touch of mint, jasmine and laurel with woody, chocolate, and vanilla hints for a peppered yet slightly sweet taste. Finish – Light

Pura Vida Añejo

An ultra-premium tequila, Pura Vida Añejo is aged for a minimum of one year in the highest quality, American oak bourbon barrels. This aging process allows our Añejo to darken and mature into a flavor that’s smoother, richer, and more complex than younger tequilas.

Tasting Notes

Production - Triple distilled and aged to perfection for a minimum of one year in Kentucky bourbon barrels. Color - Deep Amber Aroma - Sweet & light, with hints of pear, vanilla, coffee & oak. Taste - Rich and elegant, with hints of red raisins, vanilla, coffee, chocolate, a hint of pepper and a floral aromatic. Finish – Smooth and spicy

“Wow... It’s outstanding! They have got one hell of a tequila on their hands... I think they made a winner.” - Tequila Aficionado

Pura Vida Extra Añejo

For the ultimate in sophistication and satisfaction, nothing compares to our Extra Añejo. Whether you’re entertaining royalty or dining with friends, it will excite your palate in ways you’ve never thought possible. “Añejo” is Spanish for aged which makes a lot of sense since our Extra Añejo Tequila is aged in quality, second generation Cognac barrels for at least three years. This extra aging process allows our Añejo to darken and mature for a tequila that is smooth, complex, and delightful.

Tasting Notes

Production - Triple distilled and aged to perfection for a minimum of three years in first generation Cognac barrels. Color - Deep Golden Amber Aroma - Rich aromas of cola nut, vanilla, pineapple, ginger and pepper. Taste - Dry, yet fruity, medium to full body with undertones of guava, lychee, spicy oak and subtle grassy herbs Finish - Long smooth; spicy and richly layered

The Best Damn Tequila Billy’s Ever Tasted

To understand how Billy Gibbons (ZZ Top), multi-platinum rock and roll Hall of Famer, wound up in the tequila business with Stewart Skloss, entrepreneur Texas Maverick and Founder of The Pura Vida Tequila Company, you have to go back in time to the 1990’s and belly up to the bar at a place known to most folks around there simply as “The Cadillac.” It’s a Texas tradition that started in Nuevo Laredo, Mexico, and continues to this very day. It was there beneath the wailing guitars, surrounded by a dazzling display of tequilas, that Billy F. Gibbons and Stewart L. Skloss, tequila aficionados in their own right and long-time friends, formed the partnership that powers the Pura Vida Tequila Company. Billy and Stewart each had a long love affair with tequila, but when they learned they both shared a passion for discovering the ultimate tequila, they joined forces to create the company that in a few short years has kicked the door to the establishment down, winning tasting competitions on both sides of the Border and opening eyes from Coast to Coast. Now the small batch craft brand they created is growing up and turning into a force to be reckoned with as the line of Pura Vida Tequila expressions now includes an Extra Añejo that’s winning awards and opening eyes as fast as the first three expressions did when they first appeared. And with the acquisition of the exclusive U.S. distribution rights for NARANJA, the very same Mexican premium orange liqueur used to make the first margarita back in 1941, the sky’s the limit for this growing line of exquisite batch craft tequilas, spirits, and mixers.

Billy’s love of fine tequila put him on a path to find the very best this seductive Mexican spirit has to offer, ultimately leading him to the world of Pura Vida. Though his fastpaced rock and roll lifestyle keeps him on the road and on stage most of the time, he still manages to slow down enough to enjoy his favorite elixir, Pura Vida Tequila; the best damn tequila he’s ever had. “Let the good times roll, the really good times! With all due sincerity, this is best damn tequila I have ever tasted!” ~ Billy F. Gibbons

8:15 Pura Vida Tequila Time

Sully Erna, quintessential frontman of the rock band Godsmack, started a new tradition that’s taking the rock world by storm - 8:15, Pura Vida Tequila Time. Fans everywhere are taking a moment at 8:15 pm every day, no matter where they are, to raise a toast to the good life with Pura Vida Tequila. “The idea of 8:15 came about traveling the country touring with my band, Godsmack,” explains Erna. “Because our stage time was 8:30pm, my band mates, a few girls from the production office, and I would get together around 8:15 every night and cheers with a shot of tequila and the cheer ‘Happy 8:15!!’” One day before “Tequila Time,” Erna heard one of the girls in production had received some bad news and wasn’t having a good day. He made a sign for her that said, “The Now is here, the past is gone, so whatever has happened is already behind you - “This Too Shall Pass!” He hung it on his mirror for everyone to read as words of encouragement and to lift her spirits. She did her 8:15 shot with the group and had a great night afterwards. “At that point I began to write little messages of inspiration every day for people to read and look forward to our daily 8:15 tequila toast,” continues Erna. It wasn’t long before word spread to other production people and other bands on the tour to meet at Sully’s dressing room at 8:15 to do a shot of tequila. “I opened my dressing room door everyday around 8:10 to let friends in, and day after day the group waiting outside my room got larger and larger, spreading through the tour until there were 10, 20, 30 people crammed into my dressing room every night,” Sully explains, “8:15 became a sort of phenomenon.” Word of the 8:15 tradition rapidly spread outside the tour world and was picked up by Stewart Skloss, founder of Pura Vida Tequila, and his friend Billy F. Gibbons of ZZ Top. A shipment of the award-winning Pura Vida Tequila was promptly sent to Sully Erna on tour with a message, “We applaud your daily affirmations at 8:15 and encourage you to take it to the next level with the best damn tequila in the world.” A partnership was born and Pura Vida Tequila joined the rock tradition. “Every day at 8:15, people around the world will know it’s time to grab their Pura Vida Tequila and rock the shot! It’s the new 4:20” ~ Sully Erna

It’s Not a Margarita Without Pura Vida PURA VIDA ULTIMATE MARGARITA

2 oz Pura Vida Reposado or Silver Tequila 1 oz Pura Vida NARANJA Orange Liqueur 1 oz Fresh lime juice Pura Vida Agave Nectar to taste

Everyone knows margaritas come from Mexico, but what they may not know is the secret ingredient in every authentic Mexican margarita is the premium orange liqueur known in America simply as “NARANJA.” Distilled in Mexico since 1933 under a different name, NARANJA is at once gentle and intense, warm and refreshing, bitter and sweet. Known for its refined balance, it’s the cornerstone of every authentic margarita, and perfect for mixing in a myriad of cocktails. To understand the significance of NARANJA and its rich Mexican history, we must turn back the pages of time to the creation of the very first margarita back in October of 1941, at Hussong’s Cantina in Ensenada, Mexico, by Don Carlos Orozco. It’s said one particularly slow afternoon Don Carlos was experimenting with mixing new drinks when a prestigious visitor arrived – Margarita Henkel, daughter of the German ambassador. Don Carlos offered his newest creation to Miss Margarita to taste and she was so taken by it he decided to name it “La Margarita” in her honor, as she was the first person ever to drink one. Legend has it that first margarita was little more than a mixture of equal parts tequila, NARANJA, and lime; shaken and served over ice in a salt-rimmed glass. The margarita grew to become the number one cocktail in the entire United States, with a loyal following reaching to all corners of the globe. NARANJA is the secret ingredient necessary for any authentic Mexican Margarita, and for nearly a century this premium orange liqueur was available only in Mexico, but the secret is out, thanks to The Pura Vida Tequila Company, and now margarita lovers everywhere can make margaritas taste like they do in Mexico with NARANJA.

Bloody Mary Maria Mix

Bloody Marys (made with vodka) and Bloody Marias (made with tequila) have always been the “go-to” cocktail for brunch and special occasions. Our mixer takes all the guesswork out of making these perfect cocktails. Unlike traditional bloody mary mixes, El Guapo’s powerful blend of citrus and spices complement both your favorite craft vodka and Pura Vida Tequila. El Guapo’s Bloody Mary Maria Mixer is zesty and ready to mix it up.

Sangrita

El Guapo’s Pura Vida Handmade Sangrita is the perfect companion to one of life’s most distinguished pleasures - Pura Vida Tequila. Based on traditional Sangrita recipes from the Highlands of Jalisco, Mexico and dating back to the 1920’s, Pura Vida’s secret family recipe is a powerful blend of tomato juice, lime juice, orange juice and spices. It provides the perfect complement to the nuanced flavors of Pura Vida Tequilas. El Guapo’s Handmade Sangrita has earned its gourmet status by being prepared in small, boutique batches using only the finest all-natural ingredients.

Pura Vida Agave nectars Pura Vida Agave Nectar is a 100% organic, all-natural sweetener. Bottled from the source in Jalisco, Pura Vida Agave Nectars are a healthy, natural choice, both gluten and allergen free, with a low Glycemic Index so you can avoid the energy spikes of other sugars. Whether sweetening your coffee, or your favorite cocktails, agave nectar is 1.4 times sweeter than sugar for less calories and more flavor.

Don Pancho Coffee Liqueur When perfectly selected Mexican coffee and the purest of natural sugar cane are combined the outcome is rich, sweet and thick Don Pancho. Don Pancho Coffee Liqueur is made from the finest 100%, hand-selected Arabica coffee beans and flavorful sugar cane spirit, both grown in the hills of Veracruz and processed in small batches at the La Madrillena distillery - the same distillery that’s been making NARANJA since 1933. The journey from pure sugar cane and hand-selected coffee beans to the deliciously decadent Don Pancho Coffee Liqueur is a long one... but the final product is well worth the time. The coffee, harvested from October to March, is air-dried and the external papery layer called the husk is removed. The dried coffee is aged for at least six months, then roasted to perfection in small lots, ground and brewed to meet our unique taste profile. Once the sugar cane is ready for harvest, it’s crushed and the juice is collected. Crystalline sugar is extracted from the reduced juice, and the resulting molasses is fermented to begin the distillation process until it reaches its final proof. Finally, the coffee extract is combined with the sugar cane spirit as well as vanilla and caramel before it rests for eight weeks and is ready to be filtered, bottled and enjoyed. In a cocktail, in coffee or alone over ice, Don Pancho is always right.

Spanish Fly 1 OZ PURA VIDA REPOSADO 1 OZ DON PANCHO COFFEE LIQUEUR 1 OZ 151 PROOF RUM RICH BLACK COFFEE WHIPPED CREAM COARSE SUGAR 1 CHERRY Coat glass rim with sugar. Pour tequila, Don Pancho, 151 Rum and coffee into glass. Top with whipped cream and cherry. * For Flaming Spanish Fly gently float 151 proof rum on top of tequila and Don Pancho, Carefully ignite rum and swirl glass to lightly melt sugar with flame. Immediately pour in coffee to extinguish flames and fill cup before topping with whipped cream.

Make It A Double

A double shot of Pura Vida Tequila radio!

www.RadioPuraVida.mx

Tall or short, frozen or on the rocks, now you can choose between two kinds of rockin’ good times at Radio Pura Vida.

Tequila Party

Tequila Rock

Burn it down all night long with party favorites like Justin Turn it up for the timeless favorites like ZZ Top, Stevie Timberlake’s “Sexy Back”, Pitbull/Christina Aguilera’s “Feel Ray Vaughn, and Muddy Waters, plus a taste of the young This Moment”, Rick James’ “Superfreak,” and of course, guns like The Black Keys and Kenny Wayne Shepherd, just to name a few. “Tequila!” by The Tramps. Straight up or mixed to perfection, now you’ve got two more ways to enjoy it all; Pura Vida Radio’s Tequila Rock and Tequila Party. The soundtrack of The Good Life.

The Party Never Stops!

Listen Online through our live web feed via www.radiopuravida.mx, and on EVERY smart phone and tablet (iPhone, Android, Blackberry Smartphone, iPad, Kindle Fire, etc...) as well as in the dashboard of equipped cars through the TuneIn Application.

Voted “Best New Internet Radio Station” The Good Life Just Got Better

Sip...Listen...Enjoy!

Pura Vida Tequila Signature Cocktails Pancho Villa

Flaco (Skinny) Rita

1 oz PURA VIDA REPOSADO 4 oz PURA VIDA BLOODY MARY MARIA MIX LEMON OR LIME WEDGE FRESH CELERY STALK

2 oz PURA VIDA SILVER TEQUILA 2 oz FRESH LIME JUICE 2 oz FRESH ORANGE JUICE ½ oz PURA VIDA AGAVE NECTAR

Combine all ingredients in a cocktail shaker with ice. Strain into a tall cocktail glass filled with ice. Garnish with a celery stalk and a lemon or lime wedge.

Combine tequila, juices and nectar in a shaker with ice and shake to chill. Pour into ice-filled margarita glass. Garnish with a lime wheel and an optional salted rim.

Pico Sunrise

1 ½ oz PURA VIDA SILVER TEQUILA 1 oz FRESH LIME JUICE ½ oz NARANJA ORANGE LIQUEUR

Combine tequila, jalapeño, juices, and nectar then shake . Strain into a tall glass with ice. Slowly add the pomegranate juice. Garnish with fresh jalapeño slice and orange slice.

*Optional: Add a little bit of Agave Nectar to taste.

Shake and strain over ice. Garnish with a lime wheel.

Mexican Mule 2 oz PURA VIDA REPOSADO TEQUILA 1 oz FRESH LIME JUICE 4 oz GINGER BEER Pour ingredients into a copper mug filled with ice. Stir to combine. Garnish with a lime wheel.

1 ½ oz PURA VIDA REPOSADO TEQUILA 1 FRESH LIME WEDGE 1 FRESH LEMON WEDGE 3 oz TOPO CHICO 2 FRESH JALAPEÑO SLICES In a shaker with ice, combine tequila, juice of lime and lemon wedges. Shake. Pour into a highball glass filled with ice and top with Topo Chico. Add two fresh jalapeño slices and garnish with lime and lemon wedges. *Billy Gibbons signature cocktail

2 oz PURA VIDA REPOSADO TEQUILA 1 oz NARANJA ORANGE LIQUEUR 1 oz FRESH LIME JUICE ½ oz OLIVE BRINE 2 JALAPEÑO STUFFED OLIVES Combine all ingredients in a cocktail shaker with ice. Shake to combine and chill. Strain into a chilled martini glass. Garnish with jalapeño stuffed olives on a cocktail stick and a half salted rim.

In a shaker, muddle strawberries with basil, lemon juice and nectar. Add ice and tequila. Shake to combine. Strain into a highball glass with ice and top with soda. Garnish with fresh strawberries and basil sprig.

Mextacy

1 ½ oz PURA VIDA AÑEJO ½ oz NARANJA ORANGE LIQUEUR ¾ oz PURA VIDA AGAVE NECTAR 1 ½ oz FRESH LEMON JUICE

2 oz PURA VIDA SILVER TEQUILA 1 oz NARANJA ORANGE LIQUEUR 1 oz FRESH LIME JUICE 1/2 oz PURA VIDA AGAVE NECTAR

Combine all ingredients in a shaker with ice. Shake to chill and combine. Strain into a highball glass packed with crushed ice. Garnish with a mint sprig.

Combine all ingredients in a shaker with ice. Shake to chill and combine. Strain into an ice-filled margarita glass with a salted rim. Garnish with a lime wedge.

*Sully Erna signature cocktail

The Gibbons

Mexican Martini

2 oz PURA VIDA AÑEJO TEQUILA ½ oz FRESH LEMON JUICE ¾ oz PURA VIDA AGAVE NECTAR SPLASH OF SODA 2 HULLED FRESH STRAWBERRIES BASIL LEAVES

Sully Smash

La Primera

1 ½ oz PURA VIDA AÑEJO TEQUILA 2 oz FRESH ORANGE JUICE 1 oz FRESH LIME JUICE ½ oz PURA VIDA AGAVE NECTAR ½ INCH SLICE OF FRESH JALAPEÑO 1 ½ oz POMEGRANATE JUICE

Strawberry Confusa

Tres Hombres 1/2 oz PURA VIDA SILVER TEQUILA 1/2 oz PURA VIDA REPOSADO TEQUILA 1/2 oz PURA VIDA AÑEJO TEQUILA 1 oz NARANJA ORANGE LIQUEUR 1 oz FRESH LIME JUICE 1/2 oz PURA VIDA AGAVE NECTAR Combine all ingredients in a shaker with ice. Shake to chill and combine. Strain into an ice-filled margarita glass with a salted rim. Garnish with a lime wheel.

At the Intersection of Craft and Beverage

Mexican Happy Meal 1 ½ oz PURA VIDA REPOSADO TEQUILA 1 ½ oz CHILLED EL GUAPO’S SANGRITA Serve the tequila and the Sangrita side-by-side in tall shot glasses. Sip the Tequila, Sip the Sangrita, Sip the Good Life!

Pura Vida Spirits National Average Retail Price Comparison Silver Tequilas

$32.99

Cabo Wabo $34.62

Maestro Dobel $38.83

Don Julio $42.99

Avion $42.99

Extra Añejo Tequilas

Patron $44.88

$89.99

Deleon $314.41

Reposado Tequilas

$36.99

Herradura $44.73

Partida $49.46

Patron $50.83

Don Julio $50.99

Patron $52.62

Don Julio $53.99

Corzo $52.99

Casa Noble $59.67

Patron $436.52

Asombroso $1,115.57

Jose Cuervo $2,563.99

Orange Liqueurs

Deleon $131.31

$21.99

Gran Gala $24.20

Añejo Tequilas

$39.99

Don Julio $337.36

Luxardo $25.94

Patron $26.31

Cointreau $37.57

Grand Marnier $42.99

Coffee Liqueurs

Casamigos $59.99

$21.99

Patron $26.58

Tia Maria $28.41

Starbucks $28.41

Kahlúa $30.73

Baileys $32.41

In The News “In my seven years of judging at the event, I can’t recall a brand of tequila performing better,” says Robert Plotkin. “As one of the cohost judges, I can assure you the quality of the entries was top-notch, which makes the brand’s accomplishments all the more impressive.”

“Skloss, a born and raised Texas boy, is creating his own memorable bout with tequila. And it involves the good stuff... very good stuff.”

“Step aside Patron... thanks to Pura Vida millions of Texans have access to some of the best 100% blue agave tequilas on the market” - Gourmet Amore Pura Vida is the only tequila in the world that breathes a scent of history into each taste. - Tequilatown I’m not a big añejo guy, as most people know, but I could sip this juice all night long. The  añejo is la crema de Pura Vida, with a TASTE AS BIG AS TEXAS! Five Pencas. - Rancho Tequila

“The quest for [Naranja], the original Mexican-made orange liqueur, no longer requires a trip across the border. For years, Americans have had to bring the coveted bottles back to the States, but now, it’s available as Naranja on shelves in the U.S.”

“With a triple-distilled ultra-premium tequila created from pure agave estate grown in the Highlands of Jalisco... this party is just getting started.”

“The Silver is one of the best I have ever tasted... the drinkability is amazing. Great quality for low-cost” - Austin 360.com “Pura Vida Tequila Company has coerced Modesto Nunez del Toro, previously senior manager for Patron, from retirement to be its Director of Operations-Mexico. A major player in the boutique tequila market.”

“For refined palates and those who enjoy sipping their spirits slowly, there’s no other way to go.” “You might also want to try [Pura Vida Silver] with the Pura Vida Sangrita on the side. Best described as a Mexican Bloody Mary mix. A secret family recipe produced in small batches.” - Daily Food & Wine

“It’s a lot better than the best, but don’t take our word for it. Try it out yourself. [Pura Vida] is the best blanco tequila I’ve tasted” - HoustonPress “Wow... it’s outstanding! They have got one hell of a tequila on their hands. I think they made a winner” - Tequila Aficionado “Throw in the fact that anything Texas is kind of hip right now... Pura Vida is on the map.” - Spiritsman.com “Skloss has a hot commodity on his hands. Pura Vida sales in 2011 are four times more than he expected” - Houston Business Journal

“When you take the first sip [of The Gibbons cocktail] the palate is amused. Then you relax and take another sip and think, Hey, this is good!”

“Pura Vida Gold is my bottle of choice... perfectly smooth with a light finish” “Pura Vida enlivens any occasion with exceptional purity, taste and finish. Arouse your senses as Pura Vida transforms the most pedestrian cocktail into the über, mack daddy concoction of them all.” - TequilaSource.com

Pura Vida Tequila Company, LLC. - 2001 Kirby Dr - Suite 1100, Houston, Texas 77019 - [email protected] www.fb.com/puravidatequila

www.puravida.mx

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