T h e Fa s t e s t Way t o Re ach You r Cu s t omers 2015 Media Kit

The MotorHead Media portfolio of niche marketplaces lets you target your consumers in the automotive, motorsports and powersports worlds.

Leverage our reach for your success. Our online classifieds sites offer cost-effective and powerful opportunities for highly targeted advertising and marketing. The sites primarily serve enthusiasts from the following populations:

• RacingJunk.com – Performance and Racing • OldRide.com – Classic Cars • HotRodHotline.com – Hot Rods

• CollectorCarNation.com – Collector Cars • SprocketList.com – Powersports and ATVs • BikerHotline.com – Motorcycles

Whether you want to sell directly to purchase-primed online shoppers or build your brand with core motorsports enthusiasts and powersports communities, MotorHead Media will deliver the access your business needs.

Contact us at [email protected] or call 866-326-9227 toll free

413-663-3496

Why Choose MotorHead Media? MotorHead Media is more than just a collection of classified sites. We are a fully staffed media company with a focus on the racing, classic, performance and powersports industries. In 2014, our team was present at over 20 events with a combined attendance of nearly 2 million. We were at national and local races like the Coca Cola 600 at Charlotte Motor Speedway, the NSRA Street Rod Nationals Plus in Louisville, KY, the Charlotte Auto Fair sponsored by OldRide.com, the complete 2014 Hot Rod Power Tour and industry trade shows like SEMA and PRI. Our presence at races, consumer facing shows and trade shows has become an essential part of our marketing strategy, increasing our brand awareness and making our name known so that we can better serve our consumers, sponsors and advertisers. In 2014, we provided goody bags and promotional materials to over 200 car shows, and gave away over 5000 t-shirts and 15,000 calendars at shows and events. Our name is literally in people’s hands and on their backs in every corner of the country. People know how to find us, and that means they can find YOU! Our in house design team can work with you free of charge to create, sharpen or amp up your banner or advertisement. Our editorial team can shape your thoughts into powerful copy that will grab new business and secure old customers; and our email marketing staff can create eye-catching mailings that reach the audience you’re looking for.

“

I have been using RacingJunk as my main source of internet advertising for the past 6 years. Each year that I have increased my exposure my internet sales have increased. I am very pleased with my RacingJunk investment. Jerry Bickel, Jerry Bickel Race Cars, Inc.

”

We Have Your Market Covered Our portfolio of sites reaches into nearly every motorsports community – from performance and classics to bikes and powersports. If it has an engine, we have the audience for you to sell to.

Performance

The world’s leading FREE classifieds for motorsports, primarily serving performance enthusiasts.

 R  acingJunk.com

2 million+ visits/month 18 pages/session 815,000+ unique visitors/month 9:30 average session duration 730,000+ registered members

Motorcycles & Powersports The world’s largest online magazine for bikers, featuring classifieds, news, events and editorial content.

 B  ikerHotline.com

6,500+ visits/month

28,000+ page views/month

Free classifieds site serving motorcycle, ATV, snowmobile and PWC enthusiasts.

 S  procketList.com

14,000+ visits/month

73,000+ page views/month

Classics Online community featuring paid classifieds and information for classic car, classic truck and street rod fans.

 O  ldRide.com

540,000+ visits/month

385,000+ unique visitors/month

The world’s largest online magazine for hot rods and muscle cars, featuring classifieds, event coverage and editorial content.

 H  otRodHotline.com

200,000+ visits/month  C  ollectorCarNation.com

collector car enthusiasts.

110,000+ unique visitors/month

Free classifieds and social networking website for

43,000+ visits/month

25,000+ unique visitors/month

World’s #1 Online Motorsports Marketplace

Business Packages

Use our classifieds and your RacingJunk.com Business Storefront to build your brand and sell direct.

aLL LeVeLS ReCeIVe

 Business Directory listing  Social media integration  25 photos per ad  Buy-It-Now button on all ads  Video upload  Supersize photos  Links to other ads

LEVEL 1 – $55/month two ads all the time • $55 in ad upgrades monthly •

LEVEL 2 – $150/month 10 ads all the time • $150 in ad upgrades monthly •

LEVEL 3 – $275/month 20 ads all the time • $275 in ad upgrades monthly • Business Storefront with dedicated web address •

LEVEL 4 – $425/month 50 ads all the time • $425 in ad upgrades monthly • Business Storefront with dedicated web address • free ad reposting •

features & Benefits

“

 Increase brand awareness and sell products  Company profile builds trust, helping make the sale  Video demos and testimonials encourage purchases  All ads are linked and listed together for maximum impact

free Social media Integration We make it simple and easy to leverage the power of social media, and it’s complimentary AT ALL LEVELS! Automatically post your ads on Facebook and Tweet your ads to your Twitter followers.

6-month prepays – 10% discount 1-year prepays – 20% discount All prices subject to change.

 Upgrade credits enhance ads and deliver buyers  25-photo gallery promotes product with visuals  Business Storefronts focus buyers only on your products  Buy-It-Now directs buyers to immediately purchase your product

We love RacingJunk.com! We’ve been a business advertiser for a couple years now, and couldn’t be happier. We’ve experimented with various forms of advertising and without fail, we have more customers mention that they saw our ad on RacingJunk! We’re looking forward to many more years of partnering with RacingJunk! David Phillips, President RaceImage.com

”

World’s #1 Online Motorsports Marketplace

top Gear Packages

Add banner advertising to a classifieds package for maximum exposure at minimal expense.

aLL LeVeLS ReCeIVe

 Business Directory listing  Social media integration  25 photos per ad  Buy-It-Now button on all ads  Video upload  Supersize photos  Links to other ads

1st GeaR

2nd GeaR

430/month

• 250,000 banner ad impressions • two ads at all times • $55 in ad upgrades monthly

• • • •

• 250,000 banner ad impressions • 10 ads at all times • $150 in ad upgrades monthly

250,000 banner ad impressions 20 ads at all times $275 in ad upgrades monthly Business Storefront with dedicated web address

5th GeaR

1,025/month

6th GeaR

1,175/month

$

500,000 banner ad impressions 20 ads at all times $275 in ad upgrades monthly Business Storefront with web address

650/month

$

4th GeaR • • • •

3rd GeaR $

525/month

$

1,925/month

$

• • • • •

$

• • • • •

500,000 banner ad impressions 50 ads at all times $425 in ad upgrades monthly Business Storefront with web address free ad reposting

1,000,000 banner ad impressions 50 ads at all times $425 in ad upgrades monthly Business Storefront with web address free ad reposting

Business Storefront features

ad Reposting

Display all your ads in one location, keeping buyers focused only on your products, while you build your brand and buyer confidence. Business Storefronts include a dedicated web address, space for a company profile and contact information, plus links to your own website.

Automatic ad reposting refreshes your ad so that it stays at the top of the classifieds, getting you more views.

6-month prepays – 10% discount • 1-year prepays – 20% discount

All prices subject to change.

World’s #1 Online Motorsports Marketplace

Banner advertising Packages

Reach your customers with our high impact, affordable and targeted banner campaigns. We offer our creative services at no cost.

General Banners

Leaderboard banners 728x90 1  Run of site, follow the visitor throughout  Run in rotation with our other advertisers In-content banners 468x60 2  Embedded in the classifieds as every fifth ad position  Run in rotation with our other advertisers medium rectangle banners 300x250 3

1 4

Rates: $3.50/CPM, ROS (cost per thousand impressions served on the site). 3

targeting options Geo-targeting: Target viewers in a specific area of the country by state, metropolitan area or both. Category-targeting: Selective placement within any product category or sub-category. Rates: Starting at $5.00/CPM. Discounts available based on terms.

niche Banners

Static (permanent) 250x60 4  Choose your category  Your ad appears on every page view in that category  Limited positions available per category  Rates: $100-$1500/month. Discount available based on terms.  Package pricing available All prices subject to change. We accept 3rd party ad tags.

2

World’s #1 Online Motorsports Marketplace

Sponsored Page wraps

Make your brand the dominant force in your category. The wrap is the biggest piece of product display real estate available on RacingJunk.com

Page Wraps seamlessly integrate your brand and your message into the primary viewing experience of your chosen category. Features include:  Strategic product and brand exposure to a highly focused segment of RacingJunk viewers visiting a specific category on the site  Super-sized space allows for multiple images, messages and links 1  Associate sponsorship available in partial buys (25/50/75%)  Page wraps appear on every page within the chosen category (main, subcategory and individual ad pages)  Category exclusivity option available  Company logo included on homepage 2 (2 million views/month)  Rotation video included on homepage 3  Page wrap can incorporate an embedded video 4  Rates: Sponsorships range from $750 - $10,000

1

3

Branded page wraps appear on every page in the selected category, including the main category page, all subcategory pages, and on every individual ad page in that category.

“

4 2

RacingJunk has helped McLeod Racing LLC continue it’s incredible growth. The exposure we get in front of our core customer group has lead to great click through rates that we just don’t see most places. The entire MotorHead Media team has been a joy to work with and is a critical part of the success we have seen with them. – Paul Lee, President mcLeod Racing LLC

”

All prices subject to change.

World’s #1 Online Motorsports Marketplace

email marketing & newsletters

RacingJunk offers multiple marketing platforms designed to get your message to our members.

email Campaigns $35/CPm over 300K addresses available We will send your message to our powerful opt-in list – over 300,000* of RacingJunk members who want to receive offers from trusted partners. A highly effective way to promote a sale or special offer to a targeted group of enthusiastic buyers.  Personalized, stand-alone email  Creative available at no cost  Results monitored and reported  Partial lists available ($150 set up fee)  Multiple targeting options (see below)  Utilizes 3rd party email service  Full program implementation tri-share 3rd Party email Campaigns $1,800 Join two other complementary businesses in shared email message to over 300,000 interested viewers. year, make and model email Blast starting at $500 RacingJunk’s unique member list provides target marketing at a whole new level. Using our customer surveys, we’ve built a database of over 59,000 vehicle makes, models and sub-models that our members actually have in their garages. Direct mail Campaigns $0.12/name, $150 set up fee Postal direct list rental; custom programs available. Business newsletter $500 member newsletter $1,000 Connect with thousands of performance based Include your banner ad or sponsored businesses in our business newsletter and streamline content in our member newsletter, your business-to-business marketing. which reaches 295,000* opt-in members. Internal message Blast $1,500 Reach all 730,000+* RacingJunk members. Guaranteed 100% deliverability rate.

We accept 3rd party ad tags.

targeting options Focus your email campaign on a highly specific subset of performance enthusiasts with specific targeting options  Geographic: target by state,

specific region, or zip code radius to pinpoint customers in your area.

 manufacturer Loyalty: select by

self-identified special interest categories such as Year, Make (Chevy, Ford, Import, etc.) and Model.

 area of Interest: select by

self-identified special interest categories such as powersports, collector cars, muscle cars, drag racing and more.

 Custom/Combination: combine any

of the above targeting options or let us customize our list to meet your specific needs.

*List size subject to change. All prices subject to change.

World’s #1 Online Motorsports Marketplace

Product Promotion Product Giveaway Promotion

Promote your products and services directly to the performance enthusiasts through giveaways and new product programs.

Place your company and your products at the center of an exciting contest on RacingJunk.com

Our managed contests or product giveaway programs offer outstanding opportunities to heighten brand awareness, increase product knowledge and recognition, and collect survey data, generate leads  Packages start at $1,200/per month (3 month minimum)  Banner ad impressions (linked to your contest promotion page)  Homepage exposure  Ads in monthly newsletters  Internal messages to all members  Entrant database to be shared  Creative work at no cost Limited Availability: This program is limited to a maximum of 2 campaigns during any given month, to ensure maximum exposure and impact for each campaign. All prices subject to change.

*

new Product Showcase $500/month

Promote your products directly to enthusiasts who are purchasing on RacingJunk.com

The New Product showcase helps you build your brand and promote sales by giving the motorsports community an in-depth look at your newest or most important products.  Homepage exposure, 2 million views per month  Title with active link  Rotating banner – 300x125  Corresponding content with active link  Thumbnail image  Link to Manufacturer’s Showcase or company website

“

We have been advertising with RacingJunk for a few years now and couldn’t be happier with the services they offer. We love the fact that RJ customers are able to look at our products right through the site and seamlessly purchase the products directly through our site by clicking the buy it now link located in all of our RJ listings. When it comes to print vs. internet there’s only one solution for us. Looking forward to many more years with the RacingJunk family. – Josh Rhodes, Rhodes Race Cars

All prices subject to change.

”

World’s #1 Online Motorsports Marketplace

the Burnout

News, Events & Reviews from RacingJunk.com

Editorial coverage is the best way to connect consumers to your products and service. The Burnout is RacingJunk.com’s home for:  Industry news and announcements  The latest race and event coverage  Hands-on how-tos, product reviews, testing and installation articles  Drag Race 101 tech pieces  Video  Interviews with the movers and shakers in the performance industry The Burnout helps you get the word out to our readers about what you and your products do, whether through race articles on your sponsored car, hands-on video installation of your product, or an interview with a driver or engineer. A bi-weekly newsletters and extensive social media postings and reach help share these articles, videos, galleries and interviews with the broader racing and performance industry.

Where classic car enthusiasts go to buy, sell & trade online

Business Packages

Sell direct to the classic car, muscle car and hot rod enthusiasts who shop our classifieds for the products you sell.

CollectorCarnation.com 200 ads at all times $199/month  Move your merchandise with 200 ad positions available at all times  25 photos and video included with every ad  Business Storefront feature displays all your ads in one location  Company profile builds trust with buyers

 Free ad reposting  Buy it Now button lets buyers finalize the sale through your website  Monthly credit for ad upgrades

oldRide.com 50 ads at all times, plus unlimited parts ads.........................................$59.95/month Unlimited vehicle and parts ads..................................................................$99.95/month

HotRodHotline.com Classified plans enables you to list vehicles and/or parts on the site. Featured plans enable additional promotion on each item, including placement in the Featured ad section. Plan 1 10 ads/month Classified monthly price

$

featured monthly price

$

Plan 2 20 ads/month

79

$

150

$

Plan 3 50 ads/month

135

$

240

$

Plan 4 150 ads/month

199

$

325

$

6-month prepays – 10% discount • 1-year prepays – 20% discount

300 550

All prices subject to change.

Where classic car enthusiasts go to buy, sell & trade online

Product Promotion

Promote your products directly to the classic car, muscle car and hot rod enthusiasts at the heart of your audience.

CollectorCarnation.com The New Product showcase helps you build your brand and promote sales by giving the classic car community an in-depth look at your newest or most important products.

new Product Showcase $350/month  Homepage exposure  Rotating banner – 300x125  Thumbnail image  Title with active link  Corresponding content with active link  Link to Manufacturer’s Showcase, Business Storefront or company website

HotRodHotline.com We can promote your special offer directly to Hot Rod enthusiasts. Call for opportunities and custom pricing. All prices subject to change.

Where classic car enthusiasts go to buy, sell & trade online

Banner advertising Packages

Promote your business with affordable, high-impact banner campaigns on any or all three MotorHead Media sites that cater to classic car enthusiasts.

oldRide.com  Leaderboard banners 728x90, ROS, above the fold Rates: $3.50 - $5.00/CPM  Skyscraper banners 160x600, ROS Rates: $3.00 - $3.50/CPM Category targeting available

 In-content banners 728x90, ROS Rates: $3.50 - $5.00/CPM  Static (permanent) banners 250x60, appear in all classified categories Rates: $500/month with 12-month contract

HotRodHotline.com

 niche (permanent) banners 250x60,  728x90, 300x250 appear in all classified categories Rates: Starting at $5/CPM Rates: $200 - $700/month Category targeting available Discount available based on terms. Package pricing available

CollectorCarnation.com  Leaderboard banners 728x90, ROS  In-content banners 468x60, every 5th ad position  medium rectangle banners 300x250 Rates: $3.50/CPM  Geo-targeting and/or Category-targeting Rates: $5.00 – 10.00/CPM. Discounts available based on terms.  niche/Static banners 300x50 Prices vary by category, contact us for details. Additional package features and benefits available. All prices subject to change. Call for pricing. We accept 3rd party ad tags.

Where classic car enthusiasts go to buy, sell & trade online

email marketing & newsletters

Concentrated marketing programs yield the best sales results. Reinforce your ads and sell directly to our three large classic car membership groups.

 Creative available at no cost  Partial lists available for 3rd party emails ($150 set up fee)

oldRide.com

HotRodHotline.com

weekly newsletter: $500 Advertorial content; reach 38,000* avid opt-in readers 3rd Party email, $35/CPm Reach 34,000* hot rod and muscle car enthusiasts Personalized, stand-alone email

weekly newsletter: $500 Advertorial content; reach 27,000* avid opt-in readers 3rd Party email, $35/CPm Reach 25,000* hot rod and muscle car enthusiasts Personalized, stand-alone email

CollectorCarnation.com email Campaigns, $35/CPm Reach 45,000+* collector car enthusiasts Personalized, stand-alone email 50/50 3rd Party email Campaigns $1250 Co-promote an email message with another complementary, non-competing business. member newsletter $500 Include your banner ad or sponsored content in our member newsletter, which reaches 45,000+ opt-ins. Direct mail Campaigns $0.12/name, $150 set up fee Postal direct list rental: custom programs available targeting options Focus your email campaign with specific targeting options. Call for pricing.  Geographic  Manufacturer Loyalty  Area of Interest  Custom/Combination *List sizes subject to change. All prices subject to change. We accept 3rd party ad tags.

Ramped up, powersports marketing muscle

Banner advertising Package

Promote your business with affordable, high-impact banner campaigns on our powersports or motorcycle-focused marketplaces.

SprocketList.com – The fastest growing online powersports classifieds General Banners: 728x90, 468x60, 300x250 Rates: $3.50/CPm, RoS targeting options: Geo-Targeting and Category targeting available Rates: $5.00 – $10.00/CPM. Discounts available. niche Banners: 250x60 Rates: $100-$500/month Call for pricing and availability.

BikerHotline.com – The world’s most popular online magazine for bikers Basic Banner Program: $125/month/1-year contract ($50 one time set-up fee) VIP Preferred Banner Program: $180/month/1-year contract Call for more information

email & newsletter Campaigns

Multiple opportunities to get your message to your target customers.

SprocketList.com email Campaigns: $35/CPm Reach 52,000* powersports enthusiasts tri-share 3rd Party email Campaigns: $1,500 Call for more information. member newsletter: $500 Include your banner ad or sponsored content in our member newsletter, which reaches 52,000* opt-in members. Direct mail Campaigns: $0.12/name ($150 one time set-up fee)

BikerHotline.com

We can promote your special offer directly to Biker enthusiasts. Call for opportunities and custom pricing.

Product Promotion

Spotlight your key product in front of every biker and powersports enthusiast.

Business Packages

Sell direct to the powersports enthusiasts who shop our classifieds.

SprocketList.com

SprocketList.com

new Product Showcase: $350/month Call for more information. manufacturer’s Showcase: $150/month Call for more information.

3 Plans starting at $75/month Call for more information.

BikerHotline.com

4 Plans starting at $150/month Call for more information.

We can customize a product promotion campaign for your business. Call for opportunities and custom pricing.

BikerHotline.com *List sizes subject to change. All prices subject to change.

Partnerships MotorHead Media has developed a massive network of partnerships and activates these alliances at high profile events, race tracks, sanctioning organizations, and through traditional and social media outlets. These partnerships extend our reach nationally to hundreds of events and millions of racing competitors and automotive enthusiasts.

Featured Partners

Events Attended

Over 50 additional partners.

Over 20 events with a combined attendance of nearly 2 million. For a complete listing of all our partners, visit www.MotorHeadMedia.com/partners

www.MotorHeadMedia.com 106 Main Street • North Adams, MA • 01247

866-326-9227

Tel: 413-663-3496 • Fax: 413-663-3615 Email: [email protected]

T h e Fa s t e s t Way t o Re ach You r Cu s t omers