AVENUE AFFLUENCE MEETS INFLUENCE
MEDIA KIT 2016
JANUARY 2015
MARCH 2015
APRIL 2015
APRIL 2015
MARCH 2015
FEBRUARY 2015
JANUARY 2015
AVENUE AVENUE AVENUE AVENUE THE fashion ISSUE
FEBRUARY 2015
THE hollywood ISSUE
THE SON ALSO RISES
Sam Fox
WITH PEGGY Peggy Siegal’s Nonstop Oscar Chronicle
The dynamic duo of CUSHNIE ET OCHS talk about style and designing for the modern woman
VOL. 39 NO. 3
ALTERNATIVE INVESTMENT
How One Colgate Heir Chose a Different Path
PLUS: Dispatch from Amy Fine Collins
PLUS: Start-up Maven Alexandra Wilkis Wilson and the Annual Best Dressed List
VOL. 39 NO. 4
BLAINE TRUMP on Life in Miami VOL. 39 NO. 2
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JULY 2015
JUNE 2015
JUNE 2015
JULY 2015
THE art ISSUE
MOVING ON DOWN
On Ushering the Whitney into Its New Home on the High Line
■
■
Nicky Hilton
Inside the American Hotel
at Home in Southampton
SUPER HEIRS The Histories of the Rothschild and Hilton Clans
A Toast to Richard Taittinger’s New Gallery PLUS:
David Miliband
VOL. 39 NO. 7
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The Secret Artists’ Enclave Where the Contemporary Stars Spend their Summers
HAMPTONS
A-LIST
Tamara Mellon on Rebuilding an Empire
14/5/15 2:27 pm
AVENUE AVENUE AVENUE
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OCTOBER 2015 OCTOBER 2015
SEPTEMBER 2015
THE FASHION ISSUE
OCTOBER 2015
SEPTEMBER 2015
AVENUE
AVENUE
SEXIEST
www.avenuemagazine.com
www.avenuemagazine.com
Appetite for Adventure
A-LIST
NAN KEMPNER’s
CULTURAL CHAMELEON
PLUS: Cocktail
on the AVENUE, Daisy Prince meets “the other” Daisy Prince
PALM BEACH
A-LIST The who’s who of the island: Catie and Donald Marron, Bettina Anderson, Aerin Lauder, Pauline Pitt and Gerald Seay, Christine and Stephen Schwarzman,
plus many more
AMERICAN SON Andrew Lauren in Montauk
8/24/15 1:54 PM
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AFFLUENCE MEETS INFLUENCE MEDIA KIT
KRISTY HINZE CLARK at home in Il Palmetto
TINA BROWN’S EVER EVOLVING EMPIRE
VOL. 39 NO. 10
VOL. 39 NO. 9
AM0915_COVER_R3.indd 1
JULY 2014
Jill Kargman on the Origins of Odd Mom Out
212 NEW YORKERS AT THE TOP OF THEIR GAME Andrew Bolton, Misty Copeland, Alejandro Santo Domingo, John Micklethwait, Lee Radziwill and more
THE SURPRISING WORLD OF LYDIA HEARST
6/19/15 4:22 PM
ART IMITATING LIFE
■
■
NEW YORKERS
STYLISH LEGACY
JANUARY 2014
ON THE
VOL. 39 NO. 5
Exclusive Interview with the International Rescue Committee’s
NEW BOHEMIA
www.avenuemagazine.com
The Auction World is Going Digital
HERE’S TO YOU, MRS. ROTHSCHILD Bride-to-be
SAG HARBOR STALWART
■
www.avenuemagazine.com
www.avenuemagazine.com
PADDLE8
STANDING THE TEST OF TIME
Zibby Right Reminisces at The Palm
AVENUE ON THE BEACH
AVENUE
AVENUE ON THE BEACH
Brooke Garber Neidich
ON THE
MAY 2015
AVENUE
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MAY 2015
ON THE
VOL. 39 NO. 1
ACT II:
THE Palm Beach New Year’s Party
KEEPING UP
STYLE
SAINT BARTHS The New Collector’s Haven
INSIDE THE COCONUTS:
Oxbridge Academy
SPRING
ART
the palm beach issue
■
■
■
www.avenuemagazine.com
BRIDGET AND BILL KOCH on founding
AVENUE
AVENUE
■
AVENUE
AVENUE
Master Class
on the Michael J. Fox Foundation, Being Almost Famous and Why He’s a Die-hard New Yorker
9/21/15 5:04 PM
Founded in 1976, AVENUE is Manhattan’s original society glossy. It reaches the city’s most affluent and influential residents—celebrating their lifestyles, charitable activities and accomplishments. AVENUE is written by members of the elite, giving it a unique insider’s perspective on the people who live and prosper in New York’s most prestigious zip codes.
AVENUE Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com
2016
AVENUE
AFFLUENCE MEETS INFLUENCE
ABOUT AVENUE Every month, AVENUE salutes our city and the people who make it the most glamorous, meritocratic, philanthropic and cosmopolitan city in the world. We pay homage to New Yorkers’ unsurpassed style and elegance, and the exceptionalism of the city itself. Our passion for excellence, elegance and tastemaking is reflected in AVENUE’s pages every month. Each issue is eagerly awaited in Manhattan’s most exclusive buildings. Now in its fourth decade, the magazine is flourishing, prospering and continuing to grow and evolve, while remaining true to its legacy as an upbeat take on our own society. AVENUE reaches prestigious buildings along Park Avenue, Madison Avenue, Fifth Avenue, Beekman Place, Sutton Place, Central Park West and Central Park South, plus selective delivery in key downtown locales. Our monthly circulation of 36,000 goes to Manhattan’s most affluent neighborhoods, along with New York’s leading hotels and clubs. AVENUE prides itself on the highly controlled and strategic nature of our distribution. In June, July and August, we publish AVENUE on the Beach— with distribution of 50,000 copies split between Manhattan and the Hamptons. In December, January, February and March we send 14,000 copies of AVENUE on the Beach to South Florida—Miami and Palm Beach respectively. Because most of our readers frequent these three destinations, we are right there with them—covering events, publishing guides and introducing them to power players on each scene. Since 2004, AVENUE’s circulation has been audited by the Alliance for Audited Media, the leading verification company for consumer magazines. This audit provides ultimate transparency for our advertising clients.
MEDIA KIT
AVENUE Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com
2016
AVENUE MANHATTAN DISTRIBUTION
AFFLUENCE MEETS INFLUENCE
DISTRIBUTION 10029
10025
10128 10028 10075 10021 10065 10022
10024
UPPER WEST SIDE: 3,612
10023 10019
10017 10016
10001 10011
10010 10003
10014 10013
10012
DOWNTOWN: 1,813
DOORMAN BUILDINGS
26,645 4,100
NYC LUXURY HOTELS, SELECT RESTAURANTS AND CLUBS The Carlyle The Chatwal New York Four Seasons Hotel New York Hôtel Plaza Athénée The Kitano New York Loews Regency Hotel The Lombardy Hotel The Lowell New York The Mark Mayfair New York The Peninsula The Pierre The Ritz-Carlton The Surrey The Sherry-Netherland St. Regis New York
OUTSIDE of MANHATTAN: 2,105
S U M M E R D I S T R I B U T I O N – 5 0 , 0 0 0 ** W I N T E R D I S T R I B U T I O N – 5 0 , 0 0 0 **
DISTRIBUTION – 36,000
MEDIA KIT
UPPER EAST SIDE: 28,470
Trump International Hotel The Waldorf Towers Westbury Hotel Alwyn Court The Carlton House The Osborne The Plaza Residences Harvard Club Princeton Club The Racquet and Tennis Club The University Club The Yale Club Le Cirque Michael’s New York Swifty’s
REAL ESTATE BROKERAGE FIRMS AND LEADING FINANCIAL INSTITUTIONS
2,865
AVENUE VIP List and Subscribers
2,390
SEASONAL DISTRIBUTION South Florida Hamptons
December/January/February/ March June/ July/ August
We help to maximize your exposure in AVENUE with extended digital reach. Each month, AVENUE’s digital issue is sent to a database of CEO’s and CFO’s in Latin America, international real estate brokers in Latin America, Europe, Australia, Asia, South Africa, Canada and the Caribbean. It is also sent to top real estate brokers in the most expensive cities in the US. *June, July and August AVENUE on the Beach issues with distribution split between NYC and the Hamptons. **December, January, February March– Extra 14,000 copies in South Florida
AVENUE Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com
2016
HAMPTONS
DISTRIBUTION AVENUE on the BEACH has a targeted East End distribution to a select group of premium retailers restaurants, hotels and transportation terminals. In addition to our distribution throughout each of the East End hamlets, AVENUE on the BEACH is distributed at select events throughout the season, and 1,600 copies per issue are delivered to individual private estates. AVENUE on the BEACH is also distributed in Manhattan, ensuring you will reach our readers where they work and play.
Shelter Island
480
Sag Harbor
1,860
Montauk
3,120
East Hampton Bridgehampton
3,460
Southampton
7,560
Westhampton
4,360
MEDIA KIT
Hampton Bays
1,060
MANHATTAN
20,000
8,710
50,000
AVENUE on the BEACH 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com
2016
SOUTH FLORIDA
DISTRIBUTION
AVENUE on the BEACH has a targeted South Florida distribution to a select group of premium retailers, hotels, real estate offices, sales offices of new buildings, art fairs and transportation terminals. In addition, AVENUE on the BEACH is distributed at select events throughout the season and copies are mailed to private estates and tastemakers. AVENUE on the BEACH is also distributed in Manhattan ensuring you will reach our readers where they work and play.
Aventura
2,000
Palm Beach, Boca Raton, & Delray Beach
2,500
Coral Gables & Coconut Grove
1,000
14,000
Sunny Isles
1,000
Bal Harbour, Bay Harbour & Surfside
2,000
Design District & Wynwood
1,500
Miami Beach & Fisher Island
2,500
Brickell
1,500
MEDIA KIT
AVENUE on the BEACH 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com
2016
AVENUE
AFFLUENCE MEETS INFLUENCE
JANUARY 2015
AVENUE JANUARY 2015
AVENUE ■
www.avenuemagazine.com
Master Class
VOL. 39 NO. 1
BRIDGET AND BILL KOCH on founding
the palm beach issue
INSIDE THE COCONUTS:
EDITORIAL / DEADLINES CALENDAR
THE Palm Beach New Year’s Party
AVENUE
Oxbridge Academy
FEBRUARY 2015
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FEBRUARY 2015
AVENUE
JANUARY [AVENUE & AVENUE ON THE BEACH] Palm Beach A-List Issue
■
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ART
SAINT BARTHS The New Collector’s Haven
ACT II: BLAINE TRUMP on Life in Miami VOL. 39 NO. 2
ALTERNATIVE INVESTMENT
AVENUE
MARCH 2015
THE fashion ISSUE
How One Colgate Heir Chose a Different Path MARCH 2015
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26/1/15 1:11 pm
AVENUE ■
www.avenuemagazine.com
Booking Deadline: Dec 4 Material Deadline: Dec 11 • Financial Roundtable • Palm Beach Real Estate Brokers Roundtable Bonus Distribution: Palm Beach and Miami
JULY [AVENUE ON THE BEACH] Art and Design / The Arts in the Hamptons / Hamptons A-List Issue Delivery: Jan 4
Booking Deadline: Jun 3 Material Deadline: Jun 10 Delivery: Jul 1 • A-List Brokers • Objects of Desire - Design • Financial Roundtable Bonus Distribution: Hamptons
SPRING
STYLE The dynamic duo of CUSHNIE ET OCHS talk about style and designing for the modern woman
VOL. 39 NO. 3
PLUS: Start-up Maven Alexandra Wilkis Wilson and the Annual Best Dressed List
AVENUE
APRIL 2015
APRIL 2015
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THE hollywood ISSUE
THE SON ALSO RISES
Sam Fox
AVENUE
on the Michael J. Fox Foundation, Being Almost Famous and Why He’s a Die-hard New Yorker
■
www.avenuemagazine.com
KEEPING UP WITH PEGGY Peggy Siegal’s Nonstop Oscar Chronicle
PLUS: Dispatch from Amy Fine Collins
VOL. 39 NO. 4
AVENUE
MAY 2015
MAY 2015
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FEBRUARY [AVENUE & AVENUE ON THE BEACH] Caribbean Focus / Miami Developers Round Table Issue
AUGUST [AVENUE ON THE BEACH] Hamptons Families Issue
Booking Deadline: Jan 8 Material Deadline: Jan 15 Delivery: Feb 5 • Gorgeous Gifts • Real Estate’s Best • Miami Real Estate Bonus Distribution: Palm Beach and Miami
Booking Deadline: Jul 1 Material Deadline: Jul 11 Delivery: Aug 5 • The Team Advantage (Broker Teams) • Design Masters • All in the Family (profiling successful businesses) Bonus Distribution: Hamptons
MARCH [AVENUE & AVENUE ON THE BEACH] Fashion / AVENUE Best- Dressed Issue
SEPTEMBER Fashion Issue
Booking Deadline: Feb 5 Material Deadline: Feb 12 Delivery: Mar 4 • The Women of Real Estate • The Age Defiers • Fashionable Addresses • Miami Brokers Roundtable Bonus Distribution: Palm Beach and Miami
Booking Deadline: Aug 5 Material Deadline: Aug 12 Delivery: Sept 2 • Fashionable Addresses • The Age Defiers • Luxury East End Homes • British on Madison Avenue Bonus Distribution: Hamptons
APRIL Real Estate Issue
OCTOBER Power / AVENUE A-List Issue
Booking Deadline: Mar 4 Material Deadline: Mar 11 Delivery: Apr 1 • Hollywood Oscar Coverage • Star Treatment • Objects of Desire - Design • The Leading Men of Real Estate • Hamptons Hottest Listings Bonus Distribution: Boys and Girls of New York
Booking Deadline: Sept 2 Material Deadline: Sept 9 Delivery: Sept 30 • Young Philanthropist Charity Guide • A-List Brokers and Developers • Age Defying Solutions • Gift Guides • Weekend/Country Homes • Escape for the Holidays Properties Section
3/25/15 1:50 PM
THE art ISSUE
MOVING ON DOWN
Brooke Garber Neidich AVENUE
On Ushering the Whitney into Its New Home on the High Line
■
www.avenuemagazine.com
PADDLE8 The Auction World is Going Digital
A Toast to Richard Taittinger’s New Gallery PLUS: VOL. 39 NO. 5
Exclusive Interview with the International Rescue Committee’s
David Miliband JUNE 2015
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ON THE
JUNE 2015
AVENUE ON THE BEACH
STANDING THE TEST OF TIME
Zibby Right Reminisces at The Palm
HERE’S TO YOU, MRS. ROTHSCHILD Bride-to-be
■
www.avenuemagazine.com
SAG HARBOR STALWART
Nicky Hilton
Inside the American Hotel
at Home in Southampton
SUPER HEIRS The Histories of the Rothschild and Hilton Clans
VOL. 39 NO. 6 AM0615_COVER_r1.indd 1
14/5/15 2:27 pm
JULY 2015
ON THE
JULY 2015
AVENUE ON THE BEACH
NEW BOHEMIA The Secret Artists’ Enclave Where the Contemporary Stars Spend their Summers
■
www.avenuemagazine.com
HAMPTONS
A-LIST
VOL. 39 NO. 7
Tamara Mellon on Rebuilding an Empire
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NOVEMBER Design/Entertaining Issue
MAY Art / Art of Jewelry Photo Shoot Issue SEPTEMBER 2015
AVENUE THE FASHION ISSUE
SEPTEMBER 2015
AVENUE
SEXIEST
■
NEW YORKERS
www.avenuemagazine.com
Booking Deadline: Apr 1 Material Deadline: Apr 8 Delivery: May 6 • Modern Design & Contemporary Art • New Construction Spotlight • Gallerists • Designers of Distinction • Weekend / Country Homes Bonus Distribution: City of Hope Gala
Appetite for Adventure
Booking Deadline: Sept 30 Material Deadline: Oct 7 Delivery: Nov 4 • Distinguished Designers • Gift Guides • Homes for Grand Entertaining
Bonus Distribution: Holiday House
THE SURPRISING WORLD OF LYDIA HEARST
NAN KEMPNER’s VOL. 39 NO. 9
STYLISH LEGACY
AVENUE
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OCTOBER 2015
OCTOBER 2015
OCTOBER 2015
AVENUE ■
ART IMITATING LIFE
www.avenuemagazine.com
A-LIST
Jill Kargman on the Origins of Odd Mom Out
212 NEW YORKERS AT THE TOP OF THEIR GAME Andrew Bolton, Misty Copeland, Alejandro Santo Domingo, John Micklethwait, Lee Radziwill and more
CULTURAL CHAMELEON
VOL. 39 NO. 10
TINA BROWN’S EVER EVOLVING EMPIRE
9/21/15 5:04 PM
ON THE
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JUNE [AVENUE ON THE BEACH] Hamptons Style - Fashion and More Hamptons – Part 2 / Pop Up Shops Issue
DECEMBER [AVENUE & AVENUE ON THE BEACH] Miami Art Fairs Coverage Issue
Booking Deadline: Apr 22 Material Deadline: Apr 29 Delivery: May 20 • Hamptons Hottest Listings • Getting Summer-Ready • Hamptons Alternatives Bonus Distribution: Hamptons, Autism Speaks Gala, Taste of Summer
Booking Deadline: Nov 4 Material Deadline: Nov 11 Delivery: Dec 2 • The Art of Fine Living • Gift Guides • Florida Real Estate Preview • Objects of Desire - Design Bonus Distribution: Palm Beach and Miami
JULY 2014
*SPECIAL AVENUE CONCIERGE
Booking Deadline: Apr 15 Material Deadline: Apr 22 Delivery: June 3
AMERICAN SON Andrew Lauren in Montauk
AVENUE JANUARY 2014
KRISTY HINZE CLARK at home in Il Palmetto
PLUS:
Cocktail on the AVENUE, Daisy Prince meets “the other” Daisy Prince
PALM BEACH
A-LIST The who’s who of the island: Catie and Donald Marron, Bettina Anderson, Aerin Lauder, Pauline Pitt and Gerald Seay, Christine and Stephen Schwarzman,
plus many more
*SPECIAL AVENUE CONCIERGE HOLIDAY GUIDE Booking Deadline: Oct 7 AVENUE ON THE BEACH
Hamptons Style Special
Booking Deadline: June 17
Material Deadline: Oct 14 Delivery: Nov 1
Material Deadline: June 24
Delivery: July 15
BEST-DRESSED
AVENUE
AFFLUENCE MEETS INFLUENCE
WHAT’S INSIDE ANNUALLY
• AVENUE’s A-LISTS give the final word on who the most influential individuals are in New York, Palm Beach, the Hamptons and the art world. On each list, we spotlight everyone readers need to know: the most intriguing, powerful and creative people in each of these spheres. • AVENUE picks the BEST-DRESSED and the 25 SEXIEST New Yorkers of the year. • Every December, AVENUE looks back at the MOST TALKED ABOUT people and stories of the year.
MONTHLY A-LIST
• on the avenue Party pictures that provide an inside peek at the most glamorous and exclusive gatherings and galas. • chronicles Debbie Bancroft goes in search of the best parties, people and events. • objects of desire AVENUE’s senior editor curates the items she is crushing on; our readership makes it a perfect place for big-ticket and high fashion items. • edifice complex John Freeman Gill, a veteran real estate journalist, writes about past, present and future Manhattan trophy properties. • cocktail on the avenue AVENUE’s editor takes the New Yorkers she finds most intriguing out for a drink and gives all the details. • postcards from . . . A look at some of the world’s most exclusive destinations through the eyes and experiences of prominent New Yorkers.
ON THE AVENUE MEDIA KIT
• jewelry box An in-depth look at some of the world’s renowned jewelry houses, their designers, and esteemed collectors. • world according to . . . Our back-page column asks New York notables Avenue’s version of the Proust Questionnaire.
AVENUE Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com
2016
AVENUE
AFFLUENCE MEETS INFLUENCE
SHOPPING
READER STATS INCOME
Shop on Madison Avenue
97%
Shoppers with net worth over $5 million
97%
Shop on Fifth Avenue
92%
Shoppers with net worth over $5 million
95%
Average Household Income
$3,300,000
Shop Downtown
80%
Gotham (estimated)
$250,000
Shoppers with net worth over $5 million
83%
Town & Country
$120,368
Quest
$407,000
New York Times (Sunday)
$105,893
Avg. Value of total Net Worth
$19,800,000
Avg. Value of Investment Portfolio
$13,800,000
Avg. Value of Charitable Donations
$133,600
READER INFORMATION Male/Female (%):
35/65
Age: 25-49
49%
READER INVOLVEMENT Read 3 to 4 of the last 4 issues
92.5%
EDUCATION Graduated college or more
93%
Postgraduate study
57%
EXPENDITURES Watches/fine jewelry/precious stones
$155,800
Watches
$31,600
Fine jewelry
$124,200
Purchase Automobile in the next year
59%
Visited a specific store after seeing an ad in AVENUE
55%
Visited an advertiser’s website
47%
HOME DÉCOR (PAST 12 MONTHS) Redecorate
57%
Redecorations with net worth over $5 million
55%
Tabletop
$28,000
Artwork and Collectibles
$225,800
Purchasers with net worth over $5 million
91%
Antiques and Furniture/Furnishings
$108,700
Purchasers with net worth over $5 million
61%
Original Paintings/Drawings
$176,300
WOMEN’S APPAREL
$80,600
Purchasers with a net worth over $5 million
75%
Shoes
$21,600
Sportswear
$23,400
Evening Apparel
$40,800
Designer/Couturier
$78,500
MEN’S APPAREL
$52,600
Men’s Shoes
$10,000
Men’s Bespoke
$25,000
Purchase with a net worth over $5 million
84%
TRAVEL (LAST THREE YEARS) Made foreign trips
90%
REAL ESTATE VALUE
Avg. number of foreign trips
6
Average current market value:
Europe
88%
All real estate holdings
$9,300,000
Travelers with net worth over $5 million
87%
Avg. value of primary residence
$6,800,000
Bermuda/Caribbean
69%
Homeowners with a net worth over $5 million
96%
Canada
25%
Own additional real estate
76%
Travelers with net worth over $5 million
28%
Own summer/vacation property
54%
Have been a passenger on a private aircraft
58%
Multiple homeowners with real estate in Florida
29%
Source: AVENUE Subscriber Study conducted by Ipsos/ Monroe Mendelsohn Research 2015
MEDIA KIT
AVENUE Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com
2015
AFFLUENCE MEETS INFLUENCE
WHAT WE’RE UP TO… One could say that what we’re up to now is what we’ve been up to for the past forty years…only we’re getting bigger and we’re getting better! AVENUE’s mission has always been to look at New York’s elite society from the inside out – chronicling the world’s most successful and interesting players: their lives, passions, social and business pursuits. And, the fact is: no other publication does it like AVENUE. In the summer of 2013, Manhattan Media launched AVENUE on the Beach – an expanded edition of AVENUE – following our elite audience in their summer migration to Long Island’s East End. Noted writers such as William Norwich, John Freeman Gill and Jay McInerney reported some of the great stories that make the Hamptons like no other place in the world… Manhattan’s summer playground where a cast of characters gather one hundred miles out to sea and cohabitate in a posh tapestry of surfers, blue blazer socialites, CEOs and hedge fund tycoons, tennis instructors, golf pros, tastemakers, vegetarians, pescatarians, and the world’s most famous artists, writers, yogis and SoulCyclists! Where else on earth…? AVENUE on the Beach will be celebrating all the wonders of the place everyone wants to be in summer. Our Hamptons editor, Helena Gautier, will be back this season. Our covers will continue to feature A-Listers of New York and Hamptons society, and advance the engaging insider coverage that has made AVENUE best-in-class— providing coveted access to our 200,000* reader base. John Freeman Gill will continue his real estate column, Edifice Complex ; Debbie Bancroft and R. Couri Hay will be everywhere worth being to cover the party scene from New York to Montauk. In addition, we will also be presenting a dazzling new collection of notable guest writers, who will contribute fascinating stories to feed the ever-growing interest in all things Hamptons – past, present and future. All this – and more – will fill the pages of AVENUE on the Beach in 2016: in our June Style Issue, July Arts Issue, and August Family Issue. We look forward to an exciting and wonderful summer ahead with you.
Assumes four readers-per-copy
*
MEDIA KIT AVENUE on the Beach Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com 2016
SOUTH FLORIDA
Since 1976 AVENUE magazine has been at the nexus of wealth and power in New York City. Now, we are following our readers to the golden triangle of the Hamptons in the summer and Miami and Palm Beach in the winter. For our December issue we will focus on Art Basel – Miami Beach. We will zero in on the roster of collectors who come from all over the world to attend the fair and the parties afterwards. Our Miami Art Power List will be comprised of the biggest players in the Miami art world and beyond. From the billionaire collectors to the gamechanging artists and the dealers who discover them, AVENUE will be on the pulse of what’s happening at Art Basel this year. PPlus, we will be sure to cover the best designers in town for Design Miami. As always, we will be at all of those pulsating parties that make the first week of December in Miami into a can’t miss event. For our January, February and March issues, we will stay at the beach but shift towards Palm Beach and even the Caribbean. Palm Beach, with its extraordinary history and beautiful coastline, is still a part of America’s Gilded Age. From the hedgerows that you can lay a ruler flat against, to the sidewalks so clean you could dine off them, Palm Beach represents another side of Florida. From our Palm Beach A-List comprised of billionaire sugar barons to tech world titans, we’ll show you who are the key figures in town and where they go to play. Our readers go back and forth between Miami and Palm Beach, so we’ll keep you in the loop about everything that happens in South Florida this winter.
Kristy Hinze Clark in AVENUE ’s June 2013 issue
MEDIA KIT AVENUE on the Beach Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com 2016
AVENUE CONCIERGE
AFFLUENCE MEETS INFLUENCE
We’ve introduced you to New York’s most affluential and influential… Now meet the city’s 4.3 million most worthwhile visitors AVENUE CONCIERGE, As seen in David Muir’s interview with Hillary Clinton on ABC News.
AVENUE CONCIERGE is a highly curated crash course on New York’s finest culture and society offerings for the wealthiest and most discerning visitors. We reach this audience by placing books, for the entire year, in more than 40 luxury hotels and clubs. The most influential business and leisure guests in the world stay in Concierge-stocked rooms, so let us help grant you access to this coveted group of consumers.
EDITORIAL CONTENT: • An introduction to New York City’s landmarks and the Philanthropists who support them • A highly curated guide to our favorite restaurants, bars, shops, spas and fitness facilities • Interviews with influential New Yorkers on their favorite New York haunts and personal preferences in their neighborhoods • Pictorial, curated displays of shoppable jewelry, fashion, objects and beauty products
DEMOGRAPHICS: • Visitors to New York City represent $37 billion in spending power • AVENUE CONCIERGE is your access to 4.3 million visitors annually • Reach and exclusively connect with visitors in the luxury of their suites at 40+ hotels and clubS
Sponsorship OPTIONS: SILVER - 1 full page in AVENUE CONCIERGE receive: • Editorial Inclusion • Invitation to Cocktail & Launch Party • Placement in gift bag at Cocktail & Launch Party Cost: $540 per month (12 months) GOLD - 3 pages in AVENUE + full page in AVENUE CONCIERGE receive: • Editorial Inclusion • Invitation to Cocktail & Launch Party • Placement in gift bag at Cocktail & Launch Party • A banner on avenuemagazine.com Cost: $5,000 per month (3 months) + $540 per month (12 months) PLATINUM - 6 pages in AVENUE + full page in AVENUE CONCIERGE receive: • Editorial/Photo Inclusion • Invitation to Concierge Cocktail & Launch Party • Placement in gift bag at Cocktail & Launch Party • A banner on avenuemagazine.com Cost: $4,500 per month (6 months) + $500 per month (12 months)
MEDIA KIT
AVENUE Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com
2016
AVENUE CONCIERGE
AFFLUENCE MEETS INFLUENCE
Distribution: Your advertisement will have multiple impressions over the course of one
year, with in-room placement at the following hotels and private clubs, making for an impactful and lasting statement.
MEDIA KIT
60 Thompson
The Lowell
Soho Grand Hotel
W New York – Union Square
The Carlyle
Mandarin Oriental Hotel
St. Regis New York
The Colony Club
The Chatwal Hotel
The Mark
The Surrey
The Harmonie Club
Loews Regency Hotel
New York Palace
Tribeca Grand Hotel
The Lotos Club
Four Seasons Hotel New York
The Peninsula
Trump International Hotel
New York Junior League
Hotel Gansevoort
The Pierre
The Tuscany
The Racquet and Tennis Club
The Maritime Hotel
Hôtel Plaza Athénée
One UN New York
The Union League Club
The Helmsley Park Lane
The Ritz-Carlton Battery Park
The Waldorf Towers
The University Club
JW Marriott Essex House
The Royalton
The Court
The Yale Club
The Kitano
The Sherry-Netherland
W New York
W New York – Times Square
AVENUE Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com
2016
AVENUE MARKETING SOLUTIONS/DIGITAL
AFFLUENCE MEETS INFLUENCE
AVENUE offers unique and measurable marketing solutions for our clients. We work with our advertisers to create holistic marketing programs tailored to their individual needs in the following ways:
EVENTS:
AVENUE creates dynamic events for advertisers, offering access to our affluent consumer audience. These events are always customized for the advertiser to strategically introduce their brand and their product to our readers. With our events such as cover parties and A-List celebrations, we bring the pages of AVENUE to life and hand-deliver our audience to the advertiser.
ADVERTORIALS:
Our professional team of writers, designers and editors will work with our advertisers to create custom editorial promotion. We will interview the subjects and design a page where advertisers tell their story, explain about products and services and/ or differentiate themselves form the competition with text and images.
DIGITAL SERVICES:
In addition to the print advertising component, AVENUE publishes a digital newsletter with sponsorship opportunities. We also offer banner ads on avenuemagazine.com on a monthly basis. Our social media offerings include Facebook and Twitter posts including product promotion, custom content and active dialogue. Avenuemagazine.com brings inside access to the city’s chicest charity balls, star-packed movie premieres, coverage of exclusive openings and launches, society parties and more. We keep calendars of all the upcoming events and art exhibitions, making it a data mine for social activity. Our full print issues are also available on the website. Our back-page column asks New York notables AVENUE’s version of the Proust Questionnaire.
DIGITAL DISTRIBUTION:
In addition to the print edition, AVENUE sends our digital edition to a database of international real estate brokers in Latin America, Europe and Asia, to other brokers in expensive cities in the US, NY real estate brokers, Latin American CEOs and CFOs and our AvenueInsider subscriber list.
MEDIA KIT
AVENUE Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com
2016
AVENUE
AFFLUENCE MEETS INFLUENCE
300x600
970x90
DIGITAL RATE CARD: HOMEPAGE Specs (WxH)
Cost
Banner 970x90 (Horizontal)
$500
Banner 970x90 (Vertical)
$750
RECTANGLE AD UNITS (per month) Homepage Right Hand Bar
Specs (WxH)
Cost
300x600
$1,200
PAGE SKIN
LEADERBOARD AD UNITS (per month)
300x600
*Note - For digital ads sumbit only JPG, PNG, GIF, or Animated GIF files. *We also offer 300x250 ad units for $350.
MEDIA KIT
AVENUE Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com
2016
AVENUE
AFFLUENCE MEETS INFLUENCE
DIGITAL
970x90
OPPOR T UN T I T IE S :
300x600
SPECIAL SECTION -
Objects of Desire LEADERBOARD AD UNITS (per month) Banner
RECTANGLE AD UNITS (per month) Objects Of Desire Landing Page Left Hand Bar
Specs (WxH)
Cost
970x90
$400
Specs (WxH)
Cost
300x600
$650
*Note - For digital ads sumbit only JPG or PNG files. *We also offer 300x250 ad units for $350.
MEDIA KIT
300x600
AVENUE Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com
2016
AVENUE ADVERTISING SPECIFICATIONS
AFFLUENCE MEETS INFLUENCE
MAGAZINE SPECS. Web Offset (SWOP), Perfect Binding, printed on 60 lb body stock and 100 lb UV coated cover stock. Publication Trim size is 8.125" x 10.875"
AD SPECS.
BLEED
Non_BLEED
FULL PAGE SPREAD
16.75" x 11.375"
FULL PAGE
8.625" x 11.375"
TRIM 16.25" x 10.875"
7" x 10"
8.125" x 10.875"
6.925" x 4.7"
HALF PAGE HORIZONTAL
3.545" x 9.575"
HALF PAGE VERTICAL
3.38" x 4.7"
QUARTER PAGE 3.375" x 3"
SIXTH PAGE
MATERIAL SUBMISSION Files can be submitted via email to:
[email protected] Please carbon-copy (“cc”)
[email protected]. All printing materials and instructions (digital data, proofs, copy instructions and a duplicate copy of the insertion order) should be sent to: AVENUE Production Department, 72 Madison Avenue, 11th floor, New York, NY 10016. Large ad files may be sent to us via wetransfer.com or dropbox. Please contact Amourelle Bernhey at 646.442.1630.
ADS CREATED BY AVENUE Please contact Amourelle Bernhey in the production department at 646.442.1630 if you intend for AVENUE to create an ad. Production charges will apply.
*GENERAL INFORMATION
Reproduction quality is at the advertiser’s risk if AVENUE’s specifications are not met or if material is received after closing date, even if on extension. All digital data, film and proofs will be destroyed three (3) months after the last issue date unless AVENUE has received written instruction to return immediately after insertion or to hold the material for a specific future date. Disks will be returned if requested in writing.
MEDIA KIT
Full Page Spread
Full Page
Half Page Horizontal
Half Page Vertical
Quarter Page
Sixth Page
Safety of 1/4” on All Four Sides is required. All live matter must be within safety. Bleed must extent at least 1/4” beyond trim at each edge and gutter.
Please DO NOT include any printers marks: crop marks, color bars, etc. Portrait mode only; no rotations; 100% size.
DIGITAL AD REQ.
High resolution PDF files are to be submitted (300 DPI). All fonts embedded and PDF must be Acrobat 4 or above compatibility. All images embedded in file must be 300 DPI or greater. The color space must be CMYK or Grayscale. No RGB, LAB or embedded color profiles. No files with PMS Colors - All colors must be converted to CMYK. Ads with a border or lines along the trim, go to avenuemagazine.com/border for special instructions.
PROOFS. The client may provide contract SWOP proofs if they wish, preferably with colorbars and registration marks. A laser printout or non-contract proof is not acceptable to compare color. If the client requests a proof, AVENUE will provide one at a $75 production charge. No corrections should be noted on proofs. Additionally, AVENUE will not accept responsibility for color fidelity of the ad. Nor will AVENUE be liable for design or spelling errors.
AVENUE Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com
2016