Design Studio
the experience matters
At Matthew Clark, we have a friendly and experienced Graphic Design team based at our head office in Bristol, who deliver an excellent, professional design and print service. They are there to support YOU, our valued Matthew Clark customer.
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What is the design studio?
The Matthew Clark design studio is part of the added value service that we offer our customers. Its purpose is to help drive sales within your outlet by offering an excellent, professional design and print service.
What do we offer you?
As a valued customer we offer a design and print service for all your inhouse menus and point of sale. We can design your wine lists, cocktail and drinks menus, posters, banners and all manner of table top point of sale to advertise any kind of promotion or special offer you might have. We then get them printed and posted directly to your outlet.
How does it work?
The initial and main point of contact would be with your account manager. Once you have agreed which products you wish Matthew Clark to supply you with, you can then begin to discuss how to best promote them to your customers. Your account manager will send in your design and print requirements to the design studio who will create a proof for you. Once you are happy with your finished design we will get high quality prints produced and sent out to you.
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We have over 75 different print formats and more than 250 design templates available, or we can design a completely bespoke menu.
Menu design A big part of the service we provide is producing bespoke menu design to help you advertise and promote the products you have on offer within your outlet. Wine lists are the most important tool, critical to communicating your wine offering effectively to customers. With over 75 different print formats and more than 250 design templates that can be edited to choose from, creating a menu has never been easier. Your account manager will be able to show you designs that are available to choose from should you wish to do this. Alternatively, you can supply us with a bespoke brief and we will produce a new design based on this information. We are able to design and print all different types of menus, with gloss or matt finishes so they are durable and stand up against wear and tear.
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Wine Menu
Wine Lists Cocktail Lists Drinks/Spirits Lists Gin Lists Whiskey Lists Digital Lists
OUTLET NAME
WINE
Driving profit through menu engineering Not only will we design your menu, we will design it in a way to get the most profit from it possible. By using a few simple techniques we can help guide your customers towards purchasing the products that give you more profit. Small things such as the position of the product on the page, a highlighted recommendation box or a food match all contribute to this and we do this for you as part of our menu design service. There are four areas to menu engineering, each has its variants and are equally important to the overall menu;
Before
1. Psychology Involves consumer perception, capturing the buyers attention and emotion. 2. Price Drive volume and profit by highlighting wines with better cash margins. 3. Marketing and Strategy Promote and position wines in prime selling hot spots. 4. G raphic Design Pick a layout, imagery and typography suitable to your outlet. What is Menu Engineering? Menu engineering is the deliberate and strategic design of menus to encourage the consumer to purchase the most profitable drinks to help you make more profit from your menu.
What are the benefits? • Increased profits. • Customers make more informed decisions when selecting drinks. • Gives the customer confidence in your establishment. • Helps your staff make recommendations more confidently.
After
Can I engineer the menu myself? Of course you can! All you need to do is let us know which drinks you want to sell more of, recommend or give more information to your customers about and we will do this for you.
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Point of sale Alongside our menu design service we also produce various point of sale items to help advertise special occasions, calendar events and any inhouse promotions you may want to run throughout the year. valentines Book now for ecco on day, glass of pros course a arrival and 4 5 dinner for 28.9
Buy 2 Bottles get 3rd Half Price Budweiser Carling Sol Corona
Wales v England 8:05pm
Italy v Ireland 3:30pm France v Scotland 6:00pm
Bucket of 6 Bottles - £12.00
Saturday 14th February 2015
Budweiser Carling Sol Corona Budweiser Carling Sol Corona
England v Italy 2:30pm Ireland v France 5:00pm
Sunday 15th February 2015 Scotland v Wales 3:00pm
Saturday 28th February 2015 Scotland v Italy 2:30pm France v Wales 6:00pm
Pints during game - £3.00 Budweiser Carling Sol Corona Budweiser Carling Sol Corona Stella
Sunday 1st March 2015 Ireland v England 3:00pm
Saturday 14th March 2015 Wales v Ireland 2:30pm England v Scotland 5:00pm
Sunday 15th March 2015 Italy v France 4:00pm
Below are occasions and dates that we recommend advertising to drive extra footfall and increase profits around these times.
DON’T MISS A MINUTE OVER THE COMING MONTHS!
OffErS
Friday 6th February 2015
Saturday 7th February 2015
Get a Beer and a Burger during the match. Drinks include: Carling, Stella, Strongbow and Thatchers. Burger includes: Beef, Chicken or Veggie.
Italy v Wales 1:30pm Scotland v Ireland 2:30pm England v France 5:00pm
Tel - 01204 849944
WATCH LIVE RUGBY HERE ALL THROUGHOUT FEBRUARY AND MARCH.
Beer and Burger - £7.99
Saturday 21st March 2015
Tel - 01204 849944
This can be anything from large banners advertising Valentines day, Mothers day, Fixtures List Christmas bookings or posters and tent cards advertising 2 for 1 offers. With a number of formats and designs available adding extra upsell items to your outlet is easy.
valentines Book now for ecco on day, glass of pros course a arrival and 4 5 dinner for 28.9 MCXXXXXXXXXXX
*Food Allergies & Intolerances* Should you have concerns about a food allergy or intolerance please speak to our staff before you order your food or drink.
Table top POS
Occasion Month St Patricks Day March Mothers Day March Easter March/April St Georges Day April Fathers Day June Halloween October Freshers September Guy Fawkes November Christmas December New Year December
Outlet Name HAPPYCome and Celebrate
TNTINES RLE SUPPOVA DAY St.Patrick’s YOUR With us NATION. Tuesday
DAY
17 th March 2015
US! FEBRUARY WITH
SPEND THE 14TH Watch live rugby DrinksM Offers E on Irish Brands: out ugh thro OU.TLETNA here all • Guinness • Jamesons rch Ma and ry rua Feb • Magners • Baileys
Opening match: Friday
6th Feb 20:05
0000 000 TEL - 000 567890 www.outlet.co.uk ME.COMTel: 01234
WWW.OUTLETNA
MCXXXXXXXXXXX
*Food Allergies & Intolerances* a food allergy or intolerance please speak to our about Should you have concerns
staff before you order your
food or drink.
Posters
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SPEND YOUR VALENTINES EVENING WITH US TERMS & CONDITIONS APPLY
TO AVOID DISAPPOINTMENT BOOK YOUR TABLE CALL
DON’T MISS A MINUTE S! OVER THE COMING MONTH
MCXXXXXXXXXXX
15% OFF YOUR FIRST DRINK SATURDAY 14 FEB 2015
0000 000 0000
E WATCH LIVE RUGBY HER ARY ALL THROUGHOUT FEBRU AND MARCH.
staff before you order your
food or drink.
www.outletname.co.uk
SPECIAL DRINKS OFFERS
*Food Allergies & Intolerances* a food allergy or intolerance please speak to our about Should you have concerns
To order point of sale for any of the above occasions or for any other drink related promotions simply create a brief with your account manager and we will design, print and send it out to you.
Banners
Additional point of sale As well as producing drink menus and point of sale for drink/event based promotions we also produce a wide range of templates for alternative point of sale items, including food menus. These designs are advertised each month through our direct to customer brochures and also on our Innstock and iTrade websites which you can view online, and order with a simple phone call to design studio. Food menus
Loyalty cards and other alternative POS
Alternative banners
To view designs available online visit (iTrade) www.matthewclarklive.co.uk and the point of sale site Innstock, www.mcinnstock.innkeepersupplies.co.uk To enquire about purchasing any of our alternative POS call us direct on 01275 890215.
Creative design service Our team of creative geniuses can also now offer logo design, brand identity and handle any alternative design requests you may have. If you would like to make an enquiry please call us on 01275 890215 or email
[email protected]
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Keep in touch 0344 822 3910 or visit www.matthewclark.co.uk for more information. @matthewclarkltd
/matthewclarkltd
/MatthewClarkUK
/matthewclarkltd
