The Evolution of Messaging

The Evolution of Messaging From Email, SMS, and IM to Cell Broadcast, MMS, and Video Imran Qidwai June 4, 2003 Telecom Innovators’ Web Seminar Series...
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The Evolution of Messaging From Email, SMS, and IM to

Cell Broadcast, MMS, and Video Imran Qidwai June 4, 2003 Telecom Innovators’ Web Seminar Series

NMS Telecom Innovators Webinar Series

Telecom Innovators’ Web Seminar Series

Advancing Communications with Voice Technology „

Twelve months of telecom industry and technology information

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Tailored for today’s innovative solution developers

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Presented by NMS and their partner application industry leaders

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Complemented by hosted, on-line technology forums immediately following the webinar

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Telecom Innovators’ Web Seminar Series

Agenda „ „ „ „ „

Survey of Messaging Landscape Trends and Technologies Today Emerging Landscape Back to the Future Summary

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About NMS Communications „

Leading provider of systems, system building blocks, and services for next-generation communications solutions ‹

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Telecom Innovators’ Web Seminar Series

With a focus on enhanced services, voice-driven applications, and packet infrastructure markets

With a history of creating value for communications solution innovators: equipment suppliers, application developers and service providers based on ‹ ‹ ‹

NMS-built technologies and services Strategic relationships with technology partners Industry-leading supply chain and integration partnerships

www.nmscommunications.com

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Telecom Innovators’ Web Seminar Series

NMS at a Glance

Product Development Sales & SE support Channel Partners’ Headquarters

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20+ years in telecom Products deployed in 90 countries 24/7 worldwide technical support www.nmscommunications.com

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400+ employees 0 0

~200 in product development ~150 in field, support

Email: Internet’s Killer App „ „ „ „

First message sent in 1972 Exploded in 90s with universal access to Internet, and adoption of Internet email standards 900 million email addresses at end of 2000 Main characteristics: convenience & ubiquity ‹ ‹ ‹ ‹ ‹ ‹ ‹

Universal reach using [email protected] Available across many devices Accessible with mail clients and browsers Personal mailboxes typically reachable from any PC Any size message, with attachments Mailboxes often used as huge archives PC keyboard and screen provide room to work

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Telecom Innovators’ Web Seminar Series

Short Messaging Service „ „ „ „ „

SMS part of GSM standard starting in mid 1990s; expanded worldwide with GSM adoption, except for US Recent reality TV voting spurred awareness in US Most of 1 billion mobile phones worldwide have SMS Big & profitable business: $40 billion in 2002 for 366 billion messages on GSM networks worldwide Characteristics: ‹ ‹ ‹ ‹ ‹ ‹

Highly available & personal devices (mobile phones) Short one-byte text only — better for Latin languages 160 char lm8ashn — ovrcm by nu vocab Easy addressing in most of the world using mobile number Usually quick delivery No archival

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Telecom Innovators’ Web Seminar Series

Instant Messengers „ „ „ „ „

Telecom Innovators’ Web Seminar Series

Mirablis launched first IM product ICQ (I Seek U) in 1996 as communication tool for teens, young adults Popularized worldwide via free IM from AOL; MSN & Yahoo! followed Entered enterprise for quick interaction using presence awareness, avoiding phone tag & small talk 108 million users on AIM, ICQ, MSN & Yahoo! at end 2002 Characteristics: ‹ ‹ ‹ ‹ ‹ ‹

Buddies, presence awareness of buddies Near real-time communications 1-to-1 or chat (group) messaging Progressed from text to shared images Recent trend towards voice & video Lack of interoperability between major services

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Telecom Innovators’ Web Seminar Series

Trends and Technologies Today

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Telecom Innovators’ Web Seminar Series

Cell Broadcast „ „ „ „ „

Cell Broadcast is part of Phase 2 of GSM 03.49 Some services deployed in Europe starting late 1990s One-to-many geographically focused service Both CB and SMS use the GSM network signaling path Characteristics: ‹

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Highly efficient: message sent to multiple mobile phones within a given part of network at once, instead of 1-by-1 delivery Large message size: 1-15 pages of 93 chars = 1,395 max Great for emergency or informational notifications Normally requires opt-in by subscriber Beginnings of the concept of “location” addressing

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Telecom Innovators’ Web Seminar Series

Location „ „

Interest in LBS continues to grow with availability of location information — and as population becomes more mobile 1996 FCC mandate in US; wireless operators to provide following for 911 calls: ‹ ‹

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No mechanism for wireless operator cost recovery ‹

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Phase I: Call back number and cell site location (1998) Phase II: Location by latitude and longitude, “within 50 to 100 meters in most cases” (2001) Location Based Services expected to satisfy operators’ need to monetize mandated investments

Elsewhere, location awareness driven by enabling technologies: cell site ID/location, GPS, PHS** ‹

Mixed success for early LBS in Europe and Japan

**PHS = Personal Handyphone System www.nmscommunications.com

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Telecom Innovators’ Web Seminar Series

Availability „ „ „ „ „ „

Any use of user location and presence info generates privacy concerns EU and US have existing or planned laws governing privacy of such information Technology solution is to provide user control on their availability information Concepts already exist in popular IM clients PAM (Presence & Availability Management) Forum has been a leading industry group PAM Forum merged recently with Parlay Group

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LAMP: Messaging Additives „

Location: Knowledge of geolocation, translatable to a place of interest using GIS

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Availability: User control of own presence and location information

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Mobility: Increasing demands with more wireless footprint and wider bandwidth

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Presence: Concept introduced by IM; tied to availability

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Messaging

Telecom Innovators’ Web Seminar Series

Telecom Innovators’ Web Seminar Series

Emerging Landscape

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Telecom Innovators’ Web Seminar Series

Natural Progression „ „ „

Fueled by user desire for a richer experience Cross-fertilization of ideas, and amalgamation Enabled by technology affordability ‹ ‹ ‹ ‹ ‹ ‹ ‹

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Widespread wireless access Improved bandwidth Better compression Faster processing Higher storage Better screens Relatively lower usage charges

Messaging approaching near-realtime communications SMS IM MMS

Email Image/Fax

Voice

Size/Richness of Format www.nmscommunications.com

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Video

Telecom Innovators’ Web Seminar Series

Reverse 911 „ „ „ „ „ „ „

Sends emergency notifications to all in a geographical area Based on knowledge of who is in the target area Initial deployments based on landline voice Future systems to support wireless, all messaging forms LAMP technologies provide essential ingredients Message/Comm switch handles format transcoding for delivery to variety of devices Other requirements: ‹ ‹ ‹

Urgency — priority of emergency traffic Reliability Throughput

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Wireline SMS

Revenge of the Landline Operators „ „ „ „ „

ETSI standard approved in Nov 01; others exist Services rolled out in Germany, Italy, UK, China, S. Africa, Singapore, and others starting in 2000 Goal is interoperability with huge wireless base Many applications; wireline devices more capable than wireless Deutsche Telekom wireline SMS traffic in 2002: ‹ ‹

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Telecom Innovators’ Web Seminar Series

8 million messages sent 23 million messages received from mobile

NMS-enabled solutions ‹

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Sonorys and Swapcom unveiled Wireline SMS Platform in Feb 2003 Bahrain Telecomm launched first Arabic wireline SMS in May 2003

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Multimedia Messaging Service (MMS) „ „ „ „ „ „

Telecom Innovators’ Web Seminar Series

Standards exist today; practical variations around the world due to various constraints Addressing by phone number or email Delivered with phone notification like SMS, using store & forward somewhat like email Message looks like a slide show with rich text, sound and graphics Good user experience when phone has built-in camera & color screen Phone becomes device for communication, information and entertainment

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MMS in the Market „

Japanese market more advanced due to reliance on mobile phones for Internet access ‹

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Pioneer J-Phone sold 9 million Sha-Mail picture phones from June 01 to March 03 - 65% penetration DoCoMo crossed 10 million mark in April 03

2002 saw better than expected penetration in Europe and Asia; virtually none in US In 2003 ‹

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Telecom Innovators’ Web Seminar Series

T-Mobile and AT&T are neck & neck offering picture phones in US, but jury still out on usage J-Phone first with megapixel picture phone at end of May

Greater usage held back by handset incompatibilities and carrier inter-operability problems

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MMS: The SMS Killer? „

Incumbent SMS will continue to wield power for a while: ‹ ‹

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User comfort level MMS pricing higher and more complex

Wireless World Forum: 1% of wireless messages in 2004 will be multimedia

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Telecom Innovators’ Web Seminar Series

Video: The Next Big Thing? „

Products, ideas & services around for 40+ yrs ‹

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Always the promise, never the quality and the network QoS needed, but beginning to change

Short recorded message clips — a way around issues for realtime video Network assistance often needed, for media adaptation and signaling translation. NMS gear used in many places Asia again ahead, with real services in Japan & Korea ‹

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Telecom Innovators’ Web Seminar Series

J-Phone sold 1 million Movie Sha-Mail phones in 9 months in 2002

Video messaging trials for AOL IM ‹ ‹

FCC restrictions related to AOL-Time Warner merger Competitors MSN and Yahoo! IM moving to realtime video

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Video: Incremental Approach „

Minimizing initial cost outlays ‹ ‹

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Limited extension to messaging and calling ‹ ‹ ‹

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Video message retrieval Limited video sending (store and forward) Limited video conferencing support (Webcast)

Postpone upgrade cost outlays ‹ ‹

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Streaming-only terminals with optional video capture Focus on content delivery apps

Wait for QoS improvements in 3G and Internet Wait for development of wireless SIP based video

Approach works well for messaging

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Telecom Innovators’ Web Seminar Series

Video: Complete Approach „

Telecom Innovators’ Web Seminar Series

Focus on a large set of applications Interactive video first ‹ New services via gateways to interactive video services with incremental upgrade ‹

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Higher initial cost Must implement transport suitable for interactive video ‹ Need larger critical mass of apps to justify ‹

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More forward thinking, but exposed in telecom slowdown

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Telecom Innovators’ Web Seminar Series

Back to the Future

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Telecom Innovators’ Web Seminar Series

IM Goes to Work „ „ „

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First penetrated the enterprise unbeknownst to IT Initial IT reactions varied, mostly unwelcome Enterprise IM vendors solving security, logging & archiving, and directory integration Major IM services AOL, MSN and Yahoo! now providing enterprise products & gateways IM inter-operability still issue

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Telecom Innovators’ Web Seminar Series

Email on the Go „ „ „ „ „

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Increasing demand for mobile and wireless email Laptop with dialup progressed to broadband and WiFi Small phone no good for email RIM Blackberry made wireless mobile email usable in N.A. 2.5G/3G & WiFi speeding up trend worldwide, with other devices and offerings in play 4G, when it comes along, will have impact depending on then state of WiFi

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Email for Everyone & Everything „ „ „

Enterprise email clients got bulkier with collaboration, and calendar integration etc. Next moves based on email infrastructures in place & messaging paradigms understood by users Emerging trends: ‹ ‹ ‹ ‹ ‹

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Stripped down email for deskless store & factory workers Real-time business info delivery to customers and partners Business process fusion Web services integration Contextual collaboration - mixing with above

Effort towards componentized email — lightweight elements to meet the new demands

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Telecom Innovators’ Web Seminar Series

Where Goes Email, There Goes… …Spam „ Email victim of its own success „ Spam now single biggest issue „ Pervades enterprise & public email „ AOL filters 2 billion spams per day „ Vendors & ISPs banding to solve the problem, but easy to use standards in the way „ Will take more than the regulations in progress

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Telecom Innovators’ Web Seminar Series

Telecom Innovators’ Web Seminar Series

Summary „ „

Messaging has a strong presence in both personal and business communications Messaging will continue to evolve Content is getting richer ‹ Embellished by LAMP for better efficacy ‹ Application integration for wider benefits ‹

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Near real-time delivery for instant communications will blur messaging with realtime communications

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Telecom Innovators’ Web Seminar Series

Please take a moment now to complete our short survey, while we start the Q & A

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For more information…… „

Contact ‹

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Telecom Innovators’ Web Seminar Series

Imran Qidwai: [email protected]

Register today at http://www.nmscommunications.com for the next web seminar: July 9, “Enhanced Services in the Network and in the Enterprise ‹ Presented by Frederic Dickey, Product Marketing Director for speech and signaling products at NMS ‹

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Solution Developer Forum „

Join NMS for live text chat on messaging — http://www.nmscommunications.com/Chatpage ‹

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Telecom Innovators’ Web Seminar Series

Log in instructions „ Enter your user name (first initial, last name e.g., JDOE) „ Password: nms

Check the scheduled discussion threads for more application/industry topics sponsored by NMS

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