! !"#$%#$&' Introduction..................................................................................................... 2! Implications for Digital Strategies ................................................................ 3! Summary and Major Findings ....................................................................... 5! Engagement: Who Uses What? ............................................................ 7! Digital Substitution ............................................................................... 10! Willingness to Pay (for content) ........................................................... 12! Summary of Findings by Type of Media.................................................... 13! Newspapers ......................................................................................... 13! Magazines ........................................................................................... 15! Television............................................................................................. 16! Movies ................................................................................................. 18! Music ................................................................................................... 20!
