The Digital Humanities for Nonprofits 2013
KEVIN DOOLEY / VP MARKET DEVELOPMENT Founder / 6 Years+ in Product Development,
Marketing and Sales at OnCell 15 Years+ in Product Management in the Telecom Industry I carry an iPhone 5
[email protected] / 585-419-9844 x102 Follow
@DooleyK_OnCell
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TODAY’S AGENDA Speaker Introduction Intro to Mobile Technology: Self-guided Mobile
Tours Applications for Nonprofits Getting Started with a Self-guided Mobile Tour Breakout Session: Virtual Tour of the Central Florida Zoo Q&A
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WHAT IS MOBILE TECHNOLOGY? Cell Phone Tours
Mobile Web Tours iPhone and Android Apps Text Messaging QR Codes Mobile Giving Interactive Games
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Your Content In
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WHAT IS A CELLPHONE TOUR? Debut in 2006 (ish)
Simply Stated…A Content Access / Distribution Method Visitors Use Their Cellphone to Dial a Phone Number to Hear Your
Interpretive Audio Content Each Stop or POI Has Its Own ‘Extension’ Visitor Navigates Mobile Tour via Signs / Labels at POI and Brochure / Map 7x24 Access to Content and Call Statistics Today…Text Messaging and Mobile-Giving Can Be Added to a Basic
Cellphone Tour Today…Self-guided Audio Tours Should also Include Access to Your Content
via Streaming and Downloading
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WHAT IS A MOBILE WEB TOUR? Debut in 2009 (ish)
Simply Stated…A CROSS-PLATFORM Content Access / Distribution Method Visitors Use Their Smartphone or Tablet to Stream Your Interpretive
Multimedia Content Phone Functionality Supports Multimedia and Interactivity Visitors with Smartphones are Offered an Enhanced (2nd layer) Experience Visitors ‘Enter’ Tour via a QR Code Today…Everyone Debates Mobile App Tours vs. Native App Tours
Today…There are BIG Economic Advantage$ to Developing a Mobile Web
App Tour
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WHAT ARE THOSE FUNKY BOXES?
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WHO OFFERS SELF-GUIDED TOURS? Museums
Art Galleries Historic Sites National, State and Local Parks Zoos & Aquariums Gardens & Arboretums Many are Nonprofits
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GARDENS & ARBORETUMS
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MUSEUMS
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ART GALLERIES
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STATISTICS REGARDING CURRENT CELL PHONE USAGE IN THE U.S. Cell Phone Users 5% Non Cell Phone Users 95%
Cell Phone Users
Smartphone and Cell Phone Users
45% 55%
Smartphone Users Cell Phone Users
17.4 Million Smartphone activations on 12/25/2012! Data from CTIA.org, 2012
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BREAKDOWN OF SMARTPHONE USERS BY TYPE 10%
20% iPhone Users
45%
25%
Android Users Basic Cell Phone Users
Other platforms
Data from CTIA.org, 2012
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WHY SHOULD NONPROFITS OFFER SELFGUIDED MOBILE TOURS? Enhances the Visitor Experience Easy to Administer & Build – Online User Interface Differentiation – Features Evolving Cost Effective / Budget-friendly No Equipment to Buy Content Can be Re-purposed Remote Recording Option Sign Layout / QR Code Generator Grouping POI’s
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STEPS TO BUILD A SELF-GUIDED MOBILE TOUR 1. Identify your POIs 2. Write / Record Narrations 3. Gather Add’l Content
4. Build the Tour Online 5. Create signage
and market the tour
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CONTENT LAYERS Premium Experiences
Multimedia
Audio
Augmented Reality, Geotriggering Smartphone Tour, QR Codes, Images & Video
Cellphone Tour, MP3 Downloads
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WHAT IS AN “APP”? Simply Stated…A PLATFORM-SPECIFIC Content Access / Distribution
Method Visitors Use Their Smartphone or Tablet to Download an Application to their Phones That Becomes Native or Resident on that Device Phone’s Operating System Supports the Application Within the Broad Category of Apps There Are: App Channels, Template Apps and Custom Apps Visitors ‘Enter’ Tour via Icon on Their Smartphone or Tab Today…the Smartphone OS Battle Continues Today…App Build Prices are Falling BUT it Remains the Most Expensive Access / Distribution Method
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BEST IN CLASS REPORTING Real Time Dashboard Numbers In One Click @ MyOnCell
CallerID
Number
City
SZAxxxxxxx DENI 573300xxxx 1573300xxxx POPLAR BLUFF GIBxxx KENxxxx 5734508510 1573450xxxx CAPE GIRARDEAU WExxxxx ELMER J 715551xxxx 1715551xxxx WAUSAU ED WACIENGA 5852300126 15852300126 ROCHESTER Call History
Know Where Your Visitors Are From on Google “Pin” Map
Export Detailed Excel Workbooks
2011-03-28 17:57:52SZAFRANSKI DENI 5733005523 0:00:08 2011-03-28 17:58:42SZAFRANSKI DENI 5733005523 0:00:08
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BEST IN CLASS REPORTING Track real-time tour results Go online to see how your tour is doing from
anywhere you have internet access See stats like: totals calls, total minutes, time of day distribution, listen ratio, total revenue, text messages sent, total MP3 downloads, .Mobi hits, iPhone App hits and caller phone numbers Use data as a management tool to make your tour more effective 24/7 ACCESS
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MY ONCELL REQUIREMENTS No equipment to buy No software package to load/update
All you need is internet access!
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MY ONCELL PLATFORM Clients receive an online account to
manage their content Upload and edit current exhibit files Instantaneous changes; 24/7 access Preview content files online point, No service change charges
click, save!
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WILL YOU BE ABLE TO TELL IF VISITORS LIKE ALL YOUR HARD WORK? Reporting and Raw Stats are Included in Your Online Account Caller Stats and Web Analytics Will Help You Compute Your ROI Unique Calls, Minutes of Interp and Page Hits are Key Metrics User-gen Features like Caller Comments, Star Ratings and Likes / Shares
Provide Additional Management Data Statistics Can Be Used to Create a Value Proposition for Sponsors Statistics Can Be Used for Grant Apps When Looking to Enhance Your
Content Layers
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KEY TAKEAWAYS Self-guided Tours are Offered at ALL Size Venues / Sites that Include
Nonprofits The DIY Aspects of Self-guided Tours Make Them Cost Effective There is Still A Significant % of Visitors With ‘Plain Old’ Cellphones Mobile Technology Plans Should Include Multiple Content Access / Distribution Methods [The Sun!] Think of Interpretation in Layers – Build From the Bottom Up to Take Advantage of the Economics of the Market Make Sure You Have Access to Visitor Stats / Analytics in Order to Determine Your ROI Vendors That Offer Multiple, Integrated Access Methods Have Clear Advantages
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